JP2003046463A - Video distribution method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem that video cannot be distributed by a radio broadcast program. SOLUTION: Radio broadcasting and video distribution utilizing a communication network are combined, when a client terminal is connected to a site with an address delivered by the radio broadcasting a user can view an in-booth video for broadcasting a radio program on the terminal in real time. Further, video of a prescribed commodity is incorporated in the in-booth video to obtain advertisement effects.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a video distribution method combined with radio broadcasting.

[0002]

2. Description of the Related Art Various methods and systems have been developed for radio broadcasting and video distribution.

[0003]

In radio broadcasting, although audio and music can be transmitted, video cannot be transmitted. Therefore, even in the advertisement of the sponsor, which is performed during the program or between the programs, the company name, the product name, the characteristics of the product, etc. are not only transmitted by voice, but the image such as the product or the company logo mark is transmitted. It is impossible. In addition, in some radio programs, so-called celebrities serve as facilitators and celebrities are invited as guests. In this case, many viewers want to see the celebrity's video, but it is impossible to broadcast the video on a radio broadcast.

[0004]

SUMMARY OF THE INVENTION The present invention combines a radio broadcast and a video delivery utilizing a communication network to provide a new effect which cannot be obtained by either radio broadcast or video delivery. The purpose is to provide a method.

[0005] One of the video distribution methods using the communication network of the present application includes the following steps. (1) A step in which a TV camera captures an image in a booth that is broadcasting a radio program and an image in the booth including an image of a predetermined product placed in the booth, and (2)
The TV camera sends the booth image to a server computer that can communicate with a plurality of client terminals via a communication network, and the server computer receives the step. (3) Address of a predetermined site on the communication network in the radio program The step of broadcasting
(4) A step of allowing a viewer who has viewed the broadcasted address to access the client terminal to a predetermined site,
(5) A step in which the server computer transmits the received booth image to the client terminal in response to a request from the client terminal that has accessed the predetermined site.

One of the video distribution methods using the communication network of the present application is that the server computer responds to the request from the client terminal and the video in the booth and the video of the predetermined product stored in advance in the server computer. Or both of them are transmitted to the client terminal.

One of the video distribution methods using the communication network of the present application is that the server computer responds to the request from the client terminal and the video in the booth and the video of the predetermined product stored in advance in the server computer. Is transmitted to the client terminal.

One of the video distribution methods using the communication network of the present application is that the server computer responds to the request from the client terminal and the video in the booth and the video of the predetermined product stored in advance in the server computer. In one or both of the above, an image including various advertising information such as a product name, a selling price, and a sales company name is transmitted to the client terminal.

One of the video distribution methods using the communication network of the present application is a mobile communication terminal in which a client terminal can be carried.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION (Embodiment 1) FIG. 1 shows an example of a system necessary for implementing the video distribution method of the present invention. The communication network 1 is an existing communication network such as a public line network or the Internet network. T
The V camera 2 and the server computer 3 are connected by the communication network 1. Further, the server computer 3 and the client terminal 4 can communicate with each other via the communication network 1. The client terminal 4 may be connected to another client terminal (not shown) by a local area network. In this case, a gateway for connecting both networks is generally interposed between the communication network 1 and the local area network.

The TV camera 2 is a Web camera equipped with means for transmitting a captured image (image data) to the server computer 3 via the communication network 1, and is installed in a booth 5 for radio broadcasting. This TV
The camera 2 has a photographing function of photographing the inside of the booth 5 in real time, including the image of a predetermined product placed in the booth 5, and the photographed inside booth image (image data). It has a transmission function of transmitting to the server computer 3 by the communication network 1. These functions are realized according to commands output from a control unit (not shown) to each unit. The control unit automatically outputs an instruction to each unit according to the software program, or outputs an instruction to each unit according to an instruction input from the outside.

The TV camera 2 also has an angle changing function for changing the shooting angle by changing its direction. This function is also realized according to the command output from the control unit. In this case, a command is input from the outside to the control unit, and the TV camera 2 changes its orientation according to the command output from the control unit according to this command, and according to the command automatically output from the control unit according to the software program. There is a case where the TV camera 2 changes its direction. The means for inputting a command from the outside to the control unit is not particularly limited, but the command can be input by wire or wireless, for example. That is, the direction of the TV camera 2 can be changed by remote control.

The server computer 3 has a reception function of receiving image data transmitted from the TV camera 2,
It has a storage function of storing the received image data, a processing function of processing the stored image data, and a distribution function of distributing the processed image data to the terminal 4 in response to a request from the client terminal 4. ing. These various functions are realized by software programs installed in the server computer 3. Specifically, the image data received by the reception function is temporarily stored by the storage function. The image data stored by the storage function is processed by the processing function.
The processed image data processed by the processing function is
It is delivered to the client terminal 4 by the delivery function. However, in some cases, do not use the memory function,
The storage function may be omitted, or the image data received by the reception function may be directly processed by the processing function. In either case, the processing function converts the input image data into one format or multiple formats. In the former case, it is desirable to convert the format into a versatile format that can be processed by as many client terminals 4 as possible. In the latter case, it is desirable to convert into a format suitable for the client terminals 4 according to the type of the client terminals 4. Further, in order to adjust the difference between the processing speed of the processing function and the distribution speed of the distribution function, a buffer function for temporarily storing the image data distributed to the client terminal 4 can be provided.

The client terminal 4 accesses a predetermined site in the server computer 3 to request a distribution of the processed image data, and a server in response to a request issued from the client terminal 4. It has a receiving function of receiving the image data distributed by the computer 3, and a display function of processing the image data received by the receiving function and displaying it on a display device. These various functions are realized by a software program (browser program) installed in the client terminal 4. Specifically, when the request function accesses a predetermined site in the server computer 3 and requests the server computer 3 to deliver image data in accordance with a command output from an input device operated by an operator, the server sends the image data. The image data distributed from the computer 3 is automatically received by the receiving function. The image data received by the reception function is automatically processed by the display function and output to the display device for display.
If the client terminal 4 can realize the above function,
A stationary communication terminal typified by a personal computer or a mobile communication terminal typified by a mobile phone or PHS may be used.

The video distribution method using the communication network of the present invention is implemented by the system shown in FIG. 1 according to the following steps. (1) A step in which the TV camera captures an image in the booth that is broadcasting a radio program and an image in the booth including an image of a predetermined product placed in the booth (St in FIG. 2).
ep1). This step is implemented in the system as follows. By the shooting function of the TV camera 2 in FIG. 1, an image of a person (for example, facilitator of radio program or guest) in the booth 5 and a predetermined product (for example, soft drink) placed on the table in front of the person. The video in the booth including the video of However, the predetermined product does not have to be placed on the table, but may be placed at a position where the TV camera 2 can take an image. However, it is desirable that the person in the booth 5 and the predetermined product be in a position within one frame. (2) A step in which the TV camera transmits the taken booth image (image data) to the server computer, and the server computer receives it (Step 2 in FIG. 2). This step is implemented in the system as follows. The booth image (image data) taken by the TV camera 2 shown in FIG. 1 is transmitted to the communication network 1 by the transmission function of the TV camera 2. The image data sent to the communication network 1 is automatically received by the receiving function of the server computer 3. The received image data is stored by the storage function of the server computer 3, and the stored image data is processed by the processing function. (3) Step of broadcasting the address of a predetermined site on the communication network 1 in the radio program (Step of FIG. 2)
3). This step is implemented in the system as follows. The address of a predetermined site is broadcast by radio in the same manner as normal voice and music. The viewer views the address with the radio receiver 6. (4) Steps for the viewer to access his / her own client terminal to the site of the broadcasted address (St.
ep4). This step is implemented in the system as follows. A viewer who listens to the radio broadcast operates his / her client terminal 4 shown in FIG. 1 to operate the request function of the terminal 4. The operated request function causes the terminal 4 to automatically access the site of the address input from the input device, and transmits the image data distribution request to the server computer 3. (5) A step in which the server computer distributes the image data to the client terminal that issued the distribution request (St in FIG.
ep5). This step is implemented in the system as follows. When the server computer 3 shown in FIG. 1 receives the distribution request, the distribution function of the computer 3 operates. The operated distribution function automatically distributes the processed image data processed by the processing function to the client terminal 4 that has issued the distribution request. Here, when the image data has been converted into a plurality of formats, the server computer 3 identifies the type of the client terminal 4 and delivers the image data converted into the most suitable format for the terminal 4. The type of the client terminal 4 is identified based on the data automatically sent from the terminal 4. (6) The step of displaying the booth image on the client terminal (Step 6). This step is implemented in the system as follows. The image data distributed by the server computer 3 of FIG. 1 is automatically received by the reception function of the client terminal 4. Further, the received image data is processed by the display function and displayed on the display device of the client terminal 4. Thereby, on the display device of the client terminal 4 of the viewer,
The booth image is displayed in real time.

(Embodiment 2) The server computer 3 shown in FIG. 1 stores the image of a predetermined product (product image) in advance, and either or both of the real-time booth image and the product image previously stored are stored. It may be transmitted to the client terminal 4. Specifically, a predetermined product is photographed before the start of broadcasting of a radio program, the obtained product image is stored in the server computer 3, and in response to a request from the client terminal 4, the distribution of the server computer 3 is performed. The function switches between one of the booth image and the product image and delivers it to the client terminal 4.
In this case, a screen prompting the user to select either the booth image or the product image is displayed on the display device of the client terminal 4 that has accessed the predetermined site. When the operator of the client terminal 4 operates the input device of the terminal 4 and selects one of the images, the server computer 3
The image selected by the distribution function of is transmitted to the terminal 4.

[0017] Instead of selectively transmitting either the booth image or the product image, an image in which the product image is superimposed on the booth image or an image in which the booth image is superimposed on the product image Can also be delivered. Further, it is also possible to transmit to the client terminal 4 an advertisement-attached image in which various advertisement information such as a product name, a manufacturing company name, a sales company name, and a selling price of the product is added to the booth image or the product image. In this case, since the booth video is a real-time video, it is necessary to add advertisement information to the video in real time to generate a video with an advertisement. However, as for the product image, an image with advertisement in which advertisement information is added to the image may be generated in real time or may be prepared in advance.

Further, it is also possible to transmit the image in the booth, the product image, or the image with the advertisement enlarged or reduced to the client terminal 4. Also in this case, it is necessary to generate the enlarged or reduced image for the booth image in real time, but for the product image and the image with advertisement, even if the enlarged or reduced image is generated in real time, it is necessary to prepare in advance. You may keep it.

[0019]

The video distribution method using the first communication network of the present application has the following effects. (1) For the viewer side, there is an advantage that the video in the booth broadcasting the radio program can be viewed in real time on his or her client terminal.
For example, there is an advantage that a video of a famous person appearing in a radio program can be viewed in real time.
On the side of broadcasting a radio program, there is an advantage that the audience rate can be improved by the above effect. (2) The delivered image includes an image of a predetermined product placed in the booth. Therefore, a high advertisement effect for the product can be obtained. Especially with radio broadcasting only,
Since there is no choice but to carry out the advertisement of the product by voice, the effect of the advertisement by actually delivering the image of the product is very large, and the same advertisement effect as that of the TV commercial can be obtained. Therefore, for the program sponsor side, sponsoring a radio program has the advantage of being able to obtain the same advertising effect as sponsoring a television program. On the side of broadcasting a radio program, there is an advantage that it is easy to recruit a sponsor due to the above effect.

According to the video distribution method using the second communication network of the present application, both or one of the video in the booth and the video of the predetermined product previously stored in the server computer is transmitted to the client terminal. You can Therefore, only the video of the predetermined product can be transmitted to the client terminal, and a higher advertising effect can be obtained.

According to the video distribution method using the third communication network of the present application, the video in the booth and the video in which the video of the predetermined product stored in advance in the server computer is enlarged or reduced are transmitted to the client terminal. be able to. For example, an image in which the face of a person in the booth or the characteristic part of the product is enlarged can be transmitted to the client terminal. Therefore, the above-mentioned effect becomes more reliable.

According to the video distribution method using the fourth communication network of the present application, the video in the booth or the video of the predetermined product includes the video including various advertising information such as the product name, the selling price, and the sales company name. It can be sent to the client terminal. Therefore, a larger advertising effect can be obtained.

[Brief description of drawings]

FIG. 1 is a diagram showing an example of a system configuration for implementing a video distribution method using a communication network of the present invention.

FIG. 2 is a diagram showing a flow of a video distribution method using the communication network of the present invention.

[Explanation of symbols]

1 communication network 2 TV camera 3 server computers 4 client terminals 5 booths 6 radio receiver

Claims (5)

[Claims] 1. A video distribution method using a communication network, comprising the following steps. (1) a step in which the TV camera shoots an image in the booth that is an image in the booth broadcasting a radio program and includes an image of a predetermined product placed in the booth; and (2) the TV camera , A step of transmitting the booth image to a server computer capable of communicating with a plurality of client terminals via a communication network, and the server computer receiving it, (3) broadcasting the address of a predetermined site on the communication network in the radio program And (4) a viewer who has viewed the broadcasted address accesses the client terminal to a predetermined site, and (5) the server computer responds to a request from the client terminal that has accessed the predetermined site, Transmitting the received booth image to the client terminal. 2. A video distribution method using a communication network according to claim 1, wherein the server computer responds to a request from the client terminal and displays the booth video and a predetermined product stored in advance in the server computer. A video distribution method using a communication network, characterized in that both or one of the videos is transmitted to the client terminal. 3. A video distribution method using a communication network according to claim 1 or 2, wherein the server computer is stored in the booth video and in advance in the server computer in response to a request from the client terminal. An image distribution method using a communication network, characterized in that an image obtained by enlarging or reducing an image of a predetermined product is transmitted to the client terminal. 4. The video distribution method using the communication network according to claim 1, wherein the server computer responds to a request from the client terminal and the video in the booth and the server computer in advance. On one or both of the images of the specified product stored in
An image distribution method using a communication network, which is characterized in that an image containing various advertising information such as a product name, a selling price, and a sales company name is transmitted to a client terminal. 5. The video distribution method using the communication network according to claim 1, wherein the client terminal is a portable mobile communication terminal, and the communication network is used. Video distribution method.