JP2002175462A - Method for supplying advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for supplying advertisement information for allowing an advertisement client to effectively increase distribution destinations whose hit rates are high, and for allowing an advertisement recipient to enjoy more benefits according to the purchase of merchandise and a service than a conventional manner thanks to the increase of the hit rates. SOLUTION: This method for supplying advertisement information through a network by supplying the advertisement information only to membership registered persons is provided with a step for encouraging a person who wants to receive advertisements to input the subjective attributes of the person himself or herself and the attributes of the advertisement information which the person wants to receive, a step for requesting the membership registered person who wants to receive advertisements to introduce his or her acquaintance, and for transmitting information that the person who wants to receive advertisements is notified of the subjective attributes of the person who wants to receive advertisements acquired from the acquaintance as the compensation of the introduction to the communication terminal of the person who wants to receive advertisements, and a step for encouraging the acquaintance who receives an electronic mail to input the subjective attributes of the person himself or herself and the attributes of the advertisement information which the person wants to receive.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for supplying advertisement information, and more particularly, to a method for supplying advertisement information using an opt-in mail, the advertisement requester effectively increases the number of distribution destinations having a high hit rate. In addition, the present invention relates to a method of supplying advertisement information in which an advertisement receiver can receive more profits from purchasing goods and services than ever before by improving the hit rate.

[0002]

2. Description of the Related Art In recent years, with the development of computer networks including the Internet and the spread of personal computers, mass marketing using various types of computer communication has been attempted. As part of that,
Advertisers who provide products and services or advertising companies that undertake the advertising and promotion of such products send direct mails containing advertisement information such as products to users in the form of e-mail, that is, so-called e-mail advertisements. I have.

[0003] However, the conventional e-mail advertisement is
Advertising information was almost indiscriminately sent to users of computer communication. For this reason, the rate at which the user who received the mail opens the electronic mail advertisement and views the contents (hit rate) is extremely low, and there is a problem that the advertiser wastes a large amount of the advertisement fee. In addition, the recipient of the e-mail advertisement unilaterally receives the advertisement information that he or she did not remember, so that there is a problem in that it wastes time and effort in handling it. I often deleted emails before. Therefore, almost no advertisement information of the attribute desired by the user could be obtained.

Therefore, a mail delivery system called opt-in mail has recently been developed. This opt-in mail is a computer communication user who registers his / her mail address, hobbies, and preferences in advance in the system provider's host server, and the desired e-mail advertisement based on the contents is delivered. It is. When this opt-in mail is used, the user can efficiently obtain an e-mail advertisement having desired attributes, and the advertisement requester, that is, the advertiser can narrow down the distribution destination of the e-mail. The hit rate of e-mail advertisements can be improved, and as a result, sales of products and the like can be increased.

[0005]

However, the conventional opt-in mail has the following problems. In other words, computer communication users who have subscribed to this system themselves use this system but rarely introduce this system to others, so the growth rate of the number of users of this system is low. Was. as a result,
For advertisers, sales of merchandise etc. did not improve much. Further, since the sales of the products and the like do not improve, the manufacturing cost of the products cannot be reduced. For this reason, there was a problem that the price of the product could not be reduced, and the user had little advantage when purchasing the product using this system.

The present invention has been made in view of such circumstances, and in an advertisement information supply method using opt-in mail, an advertisement requester can effectively increase the number of distribution destinations having a high hit rate. Further, it is an object of the present invention to provide a method of supplying advertisement information in which the advertisement receiver side can enjoy more profits by purchasing goods and services than before by improving the hit rate.

[0007]

According to the first aspect of the present invention,
A method for supplying advertisement information for supplying advertisement information to a person who wants to receive advertisement via a computer communication network, wherein the supply of the advertisement information is enabled only for a registered person, The stage of prompting a person who wants to receive advertisement to enter his or her subjective attributes and the attributes of advertisement information that the person wants to supply in order to register as a member, and memorizing those attribute information and registering as a member And prompting the ad client to enter the attributes of the advertiser who the advertiser desires. And transmitting the desired advertisement information to the communication terminal of the advertisement receiving applicant based on the e-mail address of the advertisement receiving applicant when the attribute substantially matches the attribute within the allowable range. Hope Requesting the introduction of the acquaintance to the advertiser, and transmitting to the advertiser's communication terminal a notification that the advertiser's objective attributes obtained from the acquaintance are notified to the advertiser. The step of memorizing the e-mail address of the acquaintance who is requested to introduce the acquaintance and accepting the request and notifying the e-mail address of the acquaintance, and transmitting an e-mail based on the notified e-mail address of the acquaintance Prompting the acquaintance to input the objective attributes of the advertisement recipient; transmitting the objective attributes to the advertisement recipient communication terminal in response to the advertisement recipient request; Prompting acquaintances to enter their own subjective attributes and the attributes of the advertising information they want to receive, and memorizing those attribute information and making that person a new advertiser Register A method that is a method of supplying the advertisement information, characterized in that it comprises a.

[0008] The invention according to claim 2 is characterized in that the attribute of the advertisement recipient who is prompted to input to the advertisement recipient and an acquaintance thereof includes the character of the advertisement recipient. 1 is a method for supplying advertisement information according to the first embodiment.

The invention according to claim 3 is characterized in that the subjective character attribute of the advertisement receiving applicant input to the advertisement receiving applicant and the objective personality attribute of the advertisement receiving applicant input to the acquaintance are 3. The method according to claim 2, further comprising the steps of: comprehensively analyzing the personality of the advertisement recipient; and notifying the analysis result to the advertisement recipient. is there.

The invention according to claim 4 is characterized in that the subjective character attribute of the advertisement receiving applicant input to the advertisement receiving applicant and the objective personality attribute of the advertisement receiving applicant input to the acquaintance are A step of comprehensively analyzing the personality of the candidate who receives the advertisement, a step of storing the analysis result as the personality attribute of the candidate who receives the advertisement, and a step of storing the characteristic attribute of the candidate who receives the advertisement that the advertisement client desires. Transmitting the desired advertisement information to the communication terminal of the advertisement receiving applicant based on the e-mail address of the advertisement receiving applicant when the attribute and the attribute substantially match within the allowable range. A method for supplying advertisement information according to claim 2.

According to a fifth aspect of the present invention, the advertisement information transmitted to the communication terminal of the advertisement recipient based on the mail address of the advertisement recipient is associated with the attribute of the advertisement recipient. The advertisement information supply method according to claim 1, wherein a word is added. By providing these inventions, the above problems are completely solved.

[0012]

Embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a configuration diagram of an advertisement information supply system used in implementing an advertisement information supply method according to the present invention. This system was created based on the opt-in mail system. That is, when a user of a computer communication terminal registers his / her mail address, hobbies, and preferences in advance in a host server of a system provider, a desired e-mail advertisement based on the contents is distributed to the user terminal. It is based on. This advertising information supply system,
A communication terminal (1) on the side of an advertisement recipient who wants to supply advertisement information (hereinafter, referred to as a recipient terminal (1)), a host server (2), and a communication terminal on an acquaintance side of the advertisement recipient. And (4) are connected via a computer communication network (3) such as the Internet. Hereinafter, each component will be sequentially described in detail.

[0013] The receiver terminal (1) transmits advertisement information on goods and / or services provided by an advertiser or an advertising company (hereinafter collectively referred to as an advertisement client) to an information communication network (3) such as the Internet. ). The type of the recipient terminal (1) is not particularly limited as long as it has an e-mail transmission / reception function and a WWW site browsing function. For example, a mobile phone, a PHS (Personal Handy Phone System) having these functions are provided. ), Various mobile communication terminals,
A personal computer or the like can be employed. In the illustrated example, a personal computer is employed.
The recipient terminal (1) inputs the attributes of the recipient including the preferences and characteristics of the applicant of the advertisement, the attributes of the advertisement information the applicant of the advertisement desires to supply, and the email address of the applicant of the advertisement. Various input means are provided for giving an instruction to transmit such information to the host server (2). The recipient terminal (1) receives an instruction input from the input means,
The attribute information can be transmitted to the host server (2).

The attribute and the mail address relating to the advertisement receiving applicant can access the host server (2) by the advertisement receiving applicant himself or access to the host server (2) by introduction from an acquaintance. At times or the like, the data is stored in the host server (2) by performing a procedure for joining the system. In other words, joining the system means that a member registration for using the present system is made. When the receiver terminal (1) is a mobile phone or a PHS, the receiver terminal (1) is connected to a computer communication network (3) via a fixed telephone line, a mobile phone line, a PHS line, or the like. Connected to.

The host server (2) has a member registration means (2)
0), recipient attribute storage means (21), requester attribute storage means (22), advertisement information storage means (23), advertisement information transmission means (24), and mail address transmission / reception means (25). , An introduction mail transmitting means (26), a character analyzing means (27), and an analysis result transmitting means (28). This host server (2) has a WWW server function,
It has various server functions such as a mail server function and a database server function. This host server (2)
May be in a form in which each of these functions is handled by one server machine, or in a form in which each of these functions is handled by an individual server machine. Each of the above means is a CP
Its operation is controlled by U (central processing unit) (29).

The member registration means (20) receives from the recipient terminal (1) a recipient attribute including the preference and character of the advertisement recipient, an attribute of advertisement information desired to be supplied, and a mail address of the advertisement recipient. Is received and the member registration as an advertisement receiving applicant is performed based on the information. By performing this member registration, the system can be used. The member registration means (20) first transmits a recipient registration screen to the recipient terminal (1). This recipient registration screen is an input screen (11) for inputting basic attributes such as the name, age, address, and e-mail address of the advertisement receiving applicant (see FIG. 2).
An input screen (12) (see FIG. 3) for a preference attribute of an advertisement receiving applicant; an input screen (a self-evaluation input screen) for a personality attribute of an advertisement receiving applicant (see FIG. 4); The recipient transmits a screen (not shown) for inputting the attribute of the advertisement information desired to be transmitted. In addition, a comment such as "For those who have registered as a member of this system, personality analysis will be performed free of charge and the results will be announced" will be added to the top page of the recipient registration screen. As a result, the desire to receive the advertisement is motivated to join the system.

The basic attribute input screen (11) is an input screen for personal information necessary for identifying a person who wants to receive an advertisement. Personal information, for example, name, age, gender, address, telephone number (including mobile phones such as mobile phones and PHS in addition to fixed phones) can be input.

On the preference attribute input screen (12), the preference attributes of the advertisement receiving applicant, for example, hobbies, interest categories,
You can enter your favorite stores, e-mail genres of interest, towns of interest, and more. The preference attribute input screen (12) may be designed so that the person who wants to receive the advertisement can arbitrarily input characters. However, a plurality of options are displayed as shown in FIG. It is preferable to be selected.

The personality attribute input screen (13) is a screen on which the person himself / herself answers the questions in order to analyze the personality of the advertisement receiving applicant. In this input screen (13), a plurality of action categories (for example, work and love) in which a person's personality is likely to appear are displayed in a categorized manner. Are presented, and for each question item, for example, "YES", "NO", "neither",
You can be asked to answer either "no comment". The action categories are classified into work, money, love, family, play, bar, and the like, as shown in FIG. 4, and these are displayed as selection buttons.
Also, as a question item in the action category, taking a love story as an example (see FIG. 4), a type that is associated with one person for a long time, a lover is preferred to a friend, and a cool one (a cute one) Various questions can be adopted, such as those who lose interest when they get what they want. Preferably, the personality analysis question is created with the cooperation of a psychologist.

In general, it is known that hobbies and interests are the source of the willingness to purchase a product or service, but it is not widely known that the personality of a person greatly influences the willingness to purchase. The present applicant has paid attention to this point, that is, the effect of personality on marketing, and decided to utilize this effect in advertising on an information network.

In an attribute input screen (not shown) of advertisement information desired to be supplied, an advertisement receiving applicant inputs desired advertisement attributes. Although this screen may be designed so that a person who wants to receive an advertisement can arbitrarily input characters, it is preferable that a plurality of options are displayed and the person who wants to receive an advertisement selects one of the options. Examples of options include, for example, hobbies, interest categories,
E-mail genre of interest, city of interest, etc. are first listed as selection items, and when any of them is selected, a page in which the selection items as subordinate concepts are sequentially opened can be configured. .

In the host server (2), the recipient attribute storage means (21) stores these pieces of information required for the membership registration of the advertisement receiving applicant for each individual. The recipient attribute storage means (21) can be configured as a database for managing the attributes of the advertisement recipients. The requester attribute storage means (22) stores the attributes of the advertisement information provided by the advertisement requester and the attributes of the advertisement recipients desired by the advertisement requester. The requester attribute storage means (22) can store information such as the name (or company name), address (or location), telephone number, and mail address of the advertisement requester. This requester attribute storage means (22) can be constructed as a database for managing advertisement requester attributes. Advertising information storage means (2
3) stores advertisement information provided by an advertisement client. This advertisement information can be composed of information such as characters, images, and sounds. It should be noted that advertisement information having relatively simple contents mainly composed of characters can be distributed only by e-mail. Also, when delivering advertising information with a large amount of information including images, etc., the URL (Unif
orm Resource Locator).
Advertisers who want to receive advertisements can click on this URL,
WWW server of host server (2) or another WWW
More detailed and clear advertising information stored in the server can be viewed.

The advertisement information transmitting means (24) transmits the e-mail advertisement provided by the advertisement sender when the attribute of the advertisement recipient and the attribute of the advertisement requester substantially match within an allowable range. (1). For example, it is assumed that the attributes of the advertisement receiving applicant are personality “win”, hobbies “drive” and “motorcycle touring”, and the desired advertisement information attribute is “automobile”. On the other hand, the attributes of the advertisement requester A include the business content “automobile manufacturer” and the desired conditions for the advertisement receiving applicants “character: win” “hobby:
It is assumed that the attribute of the advertisement sender B is the business content “motorcycle manufacturer” and the desired conditions for the advertisement receiving applicant “personality: win-win” and “hobby: touring with a motorcycle”.

At this time, the attributes of the advertisement requesters A and B match the attributes of the advertisement receiving applicants in terms of personality and hobbies. However, the advertisement requester B does not match the advertisement information attribute desired by the advertisement receiving applicant, and only the advertisement requester A matches this. Therefore, the advertisement requester A in which all these conditions match
Only e-mail advertisements will be sent to advertisers. This has the advantage that the advertisement requester A can send an advertisement with an extremely high hit rate as an electronic direct mail, and is more likely to receive an order for a product described in the mail. On the other hand, the advertisement receiving applicant can receive only the advertisement information of the content desired by the user as electronic direct mail.

As another example, the attribute of the advertisement receiving applicant A is the personality “has leadership” and the hobby “travel”, the attribute of the advertisement receiving applicant B is the personality “no leadership” and the hobby It is assumed to be “travel”. On the other hand, it is assumed that the attributes of the advertisement client are the business content “travel agency” and the desired condition for the advertisement receiving applicant “personality: a person who has leadership”. In this case, of the advertisement receiving applicants A and B, only the advertisement receiving applicant A matches the attribute of the advertisement requester. Therefore, the e-mail advertisement of the advertisement requester is sent only to the advertisement receiving applicant A.

In the host server (2), the mail address transmitting / receiving means (25) displays an input screen of the mail address of an acquaintance of the advertisement receiving applicant on the receiver side terminal (1) of the advertisement receiving applicant registered as a member. It transmits and receives the mail address input on the input screen. The mail address transmitting / receiving means (25) constitutes the most characteristic part of the present invention. In other words, the e-mail address transmitting / receiving means (25) has a registered member who wants to receive the advertisement teach the e-mail address of the acquaintance. This provides an opportunity to make the acquaintance a new registered member. It is necessary to motivate the e-mail address of the acquaintance in order to teach the e-mail address of the acquaintance, but cooperate with the acquaintance to accurately analyze the personality of the advertisement recipient who has already been registered as a member. It is done for the reason of having you do it.

In the host server (2), the introduction mail transmitting means (26) displays a personality attribute input screen (13) (see FIG. 5) for asking an acquaintance about the character of the advertisement receiving applicant (see FIG. 5). ) (See FIG. 1) to receive the input contents. Hereinafter, a screen on which the person who wants to receive the advertisement subjectively inputs his / her personality evaluation is referred to as a character attribute input screen (13a) (see FIG. 4), and an acquaintance objectively evaluates the character evaluation of the person who wants to receive the advertisement. Is referred to as a personality attribute input screen (13b) (see FIG. 5). The introduction mail transmitting means (26) is provided with a personality attribute input screen (13
Before sending b), a site introduction mail for introducing the Web site of the present system is sent to the terminal (4) of the acquaintance based on the e-mail address of the acquaintance taught by the applicant for receiving the advertisement.
The URL for accessing the Web site is attached to this site introduction mail. The type of the acquaintance's terminal (4) is not particularly limited as long as it has a mail transmission / reception function and a function of browsing a WWW site. For example, a mobile phone, a PHS,
A personal computer can be employed. FIG.
In the example shown in FIG. 1, a mobile phone is employed.

The introduction mail transmitting means (26) is configured to cooperate with the above-described mail address transmitting / receiving means (25). The introduction mail transmitting means (26) first transmits a site introduction mail to the acquaintance's terminal (4) based on the acquaintance's e-mail address obtained by the e-mail address transmitting / receiving means (25). When an acquaintance accesses the Web site of the present system based on the URL attached to the e-mail, the introduction e-mail transmitting means (26) displays a personality attribute input screen for asking the personality of the advertisement recipient. To the terminal (4) and receives the input result. An acquaintance is Web
An input is made on the personality attribute input screen (13b) in the site. Thereby, the host server (2) can acquire the data for character analysis of the advertisement receiving applicant from the acquaintance.
As described above, the site introduction mail is transmitted from the host server (2) to the information terminal (4) such as a mobile phone owned by the acquaintance, and the acquaintance is displayed on the personality attribute input screen (13b). By answering the questions described, you will have an interest and a sense of responsibility to play a role in analyzing the personality of your acquaintance. Therefore, there is a very high probability that an acquaintance who has received the site introduction mail will access the Web site of the present system and input and reply to the personality attribute input screen (13b) therein.

The member registration means (20) transmits a receiver registration screen (see FIGS. 2 to 4) to the acquaintance's terminal (4) in order to register and join the acquaintance as a new advertisement receiving applicant. Then, a recipient attribute including the taste and character of the acquaintance input from the recipient registration screen and an attribute of the advertisement information desired to be transmitted are received. The recipient registration screen includes the above-described basic attribute input screen (11), preference attribute input screen (12), and personality attribute input screen (13). The member registration means (20) is configured to cooperate with the introduction mail transmission means (26) described above. The acquaintance makes an input on the recipient registration screen only on the personality attribute input screen (13).
It may be either before or after the acquaintance answers in b), but if possible, it is preferable to configure so that the answer cannot be made on the personality attribute input screen (13b) until after inputting on the recipient registration screen. If it is configured such that an answer cannot be made on the personality attribute input screen (13b) until after input on the recipient registration screen, the possibility that an acquaintance inputs on the recipient registration screen is further increased. In the present invention, a site introduction mail is transmitted to an acquaintance's terminal (4). The transmission of this site introduction mail and the registration of an acquaintance member are repeated, so that the site introduction mail becomes a chain mail. As a result, the number of subscribers to this system can be increased explosively.

The above-mentioned attributes of the advertisement client, the attributes of the desired advertisement recipient, and the advertisement information can be stored in the host server (2) by either offline or online means.
It may be stored within. When the off-line means is used, for example, the information can be written on a predetermined sheet, and the contents written on the sheet can be written by the operator in the host server (2). Also,
When online means is used, such information can be input by inputting such information from an information communication terminal such as a personal computer possessed by the advertisement client and transmitting the information to the host server (2). In this case, for example, the information input screen can be transmitted from the host server (2) to the advertisement requester side terminal, and the advertisement requester can input the information on the screen.

The personality analyzing means (27) performs an advertisement receiving applicant personality analysis based on the objective personality attributes of the advertisement receiving applicant inputted by the acquaintance on the personality attribute input screen (13b), and analyzes the result as a predetermined. This is stored in the storage area.
The analysis method is not particularly limited, and may simply total information acquired from a plurality of acquaintances, or may perform analysis by a psychological method based on information acquired from a plurality of acquaintances.

The analysis result transmitting means (28) is for transmitting the personality information obtained by the personality analyzing means (27) to the receiver terminal (1) in response to a request of the advertisement receiving applicant.

Next, the operation of the advertisement information supply system will be described with reference to the flowcharts of FIGS. First, the operation of the advertisement requester's joining process performed by the advertisement requester on the host server (2) will be described with reference to the flowchart of FIG. Here, a case where the joining procedure is performed online will be described. Access the host server (2) from the advertisement client terminal (not shown), open the advertisement client registration screen of this system, and enter the name (name), address (location), telephone number, and mail address of the advertisement client The basic attributes of the requester including the above are input (S1). Next, the attribute of the advertisement information of the advertisement requester is input (S2), and the attribute of the advertisement receiving applicant desired by the advertisement requester is input (S3). Attributes of the advertisement receiving applicant desired by the advertisement requester include attributes such as age, gender, hobbies, preferences, personality analysis intentions, and roles within peers of the advertisement receiving applicant. When these pieces of information are input, each piece of information is received by the host server (2) via the communication network (3), and the requester attribute storage means (22) or the advertisement information storage means (23) of the host server (2). And the advertisement requester is registered in the present system (S4).
Thus, the registration and registration procedure of the advertisement client is completed.

Next, the operation at the time of the joining procedure processing performed from the recipient terminal (1) to the host server (2) will be described with reference to the flowchart of FIG. The recipient server (1) accesses the host server (2) via the introduction mail from an acquaintance or without the introduction mail (S1). Then, the recipient registration screen of this system is opened, and basic attributes of the recipient, including the name, age, address, annual income, telephone number, mail address, etc. of the advertisement receiving applicant are input (S2). Next, the attributes of the recipient of the advertisement, including the hobbies, preferences, and characteristics of the recipient, are entered (S
3) An advertisement receiving applicant inputs desired advertisement information attributes (S4). Then, the input information is transmitted to the host server (2) via the communication network (3), and the recipient attribute storing means (21) of the host server (2).
And the registration and registration procedure of the advertisement receiving applicant is performed (S5). As described above, the registration and registration procedure of the advertisement receiving applicant is completed.

Next, the basic operation of this system after each joining procedure processing will be described with reference to the flowchart of FIG. First, in the host server (2), information of each advertisement recipient and information of each advertisement requester are read from the recipient attribute storage means (21) and the requester attribute storage means (22) (S1). A search is made to see if there is a combination that substantially matches within the allowable range (S2). If it is determined that there is a substantially matching combination, the advertisement information of the advertisement requester is read from the advertisement information storage means (23), and the advertisement information is transmitted to the corresponding receiver terminal (1) (S).
3). On the other hand, if it is determined that there is no substantially matching combination, the process returns to (S1), and the search is continued continuously or intermittently until a substantially matching combination is found.
Thus, the basic operation of the present system is completed.

Next, the operation of the present system when introducing an acquaintance will be described with reference to the flowchart of FIG. First, an advertisement receiving applicant who has already completed the joining procedure accesses the host server (2) and opens the homepage (20) (see FIG. 11) of the present system (S1).
Click the acquaintance introduction button on the top screen (S
2). Then, an input screen (not shown) of an acquaintance's e-mail address appears, and the e-mail address of the acquaintance is entered on the screen (S3). The mail address of the acquaintance is stored in the host server (2), and based on the e-mail address, a site introduction e-mail from the advertisement recipient is transmitted to the acquaintance's information communication terminal (4) (S4). In this site introduction mail (23) (see FIG. 14), for example,
"Your friend OO has requested us. Please answer your honest thoughts about OO.
p: // www. □□ .ne.jp / ”and“ <Personality analysis site □□> What is your personality? What do people around you think of you? How much is your personality different from what your surroundings think? This site will answer all such questions. " Is described. The URL “http: // www. □□ .ne.jp /”
Link to the website of this system, this UR
If you click on L, your acquaintance will go to its homepage (2
0) can be accessed.

If an acquaintance is interested in the content,
Click “http: //www.□□.ne.jp/” (S
5). Then, the top page of the Web site of the present system stored in the host server (2) starts up (S
From 6), the receiver registration button (see FIG. 11) displayed on the page is clicked to display a receiver registration screen (S7). As described above, this recipient registration screen is a screen for inputting basic attributes such as the name, age, address, mail address, etc. of the advertisement receiving applicant (see FIG. 2) and an input of the preference attribute of the advertisement receiving applicant. Screen (12) (see FIG. 3)
And an input screen (13) for the personality attribute of the advertisement receiving applicant (see FIG. 4) and an input screen for the attribute of the advertising information that the advertisement receiving applicant desires to transmit. When an acquaintance inputs each of these input screens (S8), the acquaintance is registered in this system as a new advertisement receiving applicant (S9). After that, when the user returns to the top page and clicks the button of "answer the question" (see FIG. 10), a screen for asking the character of the person who introduced the acquaintance is displayed (S10). By answering the question, the answer is stored in the host server (2) (S11). With the above, the operation for introducing the acquaintance ends.

It should be noted that the host server (2) converts the subjective personality attribute of the advertisement recipient who is input to the advertisement recipient and the objective personality attribute of the advertisement recipient who is input to the acquaintance. Personality analysis means (27) for comprehensively analyzing the personality of the advertisement recipient, and analysis result transmission means (28) for transmitting the analysis result to the recipient terminal based on the transmission request of the advertisement recipient. It is preferable to have In this case, a comprehensive and multifaceted personality analysis should be performed based on the subjective personality that the candidate receiving the advertisement thinks about himself and the objective personality that the acquaintance thinks about the candidate receiving the advertisement. Can be. In addition, the result of the personality analysis can be immediately transmitted to the person according to his / her request. This means that the service of this system is improved, and the number of users is expected to further increase due to word of mouth and the like. FIG. 12 shows a tally display screen (21) of the response results from the acquaintances. When a detail display button is clicked on the total display screen (21), a list of names of persons (acquaintances) who participated in the personality evaluation is displayed. FIG.
Shows the name list display screen (22).

Further, the present system is based on the subjective personality attributes of the advertisement recipients inputted to the advertisement recipients and the objective personality attributes of the advertisement recipients inputted to the acquaintances. Personality analysis means (27) for analyzing the personality of a person who wants to receive an advertisement, and receiver attribute storing means (21) for storing the analysis result as the personality attribute of a person who wants to receive an advertisement
And the character attribute substantially coincides with the character attribute of the advertisement recipient desired by the advertisement requester within an allowable range, and the communication terminal ( It is preferable that 1) further include an advertisement information transmitting unit (24) for transmitting the desired advertisement information. In this case, since the personality attribute of the advertisement recipient is determined by integrating the subjective personality attribute and the objective personality attribute, the personality attribute has high credibility. Therefore, by performing the advertisement distribution using the personality attribute based on the comprehensive judgment,
The number of product purchasers can be increased.

The operator of the present system may operate the system itself. However, a person who obtains the consent of the operator is used as the lessee of the host server (2), and the lessee operates the present system. Is also good. In this case, the rented host server (2) is provided with means for accumulating and storing the value of the mail transmission as a reward of the server renter every time an electronic mail advertisement is transmitted to the terminal of the registered advertisement receiving applicant. Is preferred. With this configuration, a reliable person can operate the system without the operator operating the system. In addition, the server renter who is entrusted with the operation of this system will be able to actively operate the system because a reward will be paid every time an e-mail advertisement is sent to the applicant who receives the advertisement. result,
It can contribute to an increase in server renters. In addition, if the number of server renters increases, the number of system users can be further increased.

Further, in the present system, the advertisement information transmitted to the communication terminal (1) of the advertisement receiving applicant based on the mail address of the advertisement receiving applicant is associated with the attribute of the advertisement receiving applicant. It is preferable that words are added. For example, if the personality attribute of the candidate who receives the advertisement is “angry”, add a phrase such as “How about a scented peppermint scent that has an emotional calming effect?” can do.

[0042]

According to the first aspect of the present invention, in a method for supplying advertisement information using an opt-in mail, a request for introduction of an acquaintance is made to an advertisement receiving applicant who has completed member registration, and the consent is obtained. After that, send a site introduction email to the acquaintance. Thereby, an opportunity to register this acquaintance as a new member can be obtained. Since this site introduction mail is distributed as a chain mail to a large number of people, it is possible to explosively increase the number of registered members of advertisement receiving applicants, that is, the number of subscribers to this system. In addition, as a price for introducing an acquaintance, the advertisement applicant is notified of the advertiser's objective attributes obtained from the acquaintance, which increases the probability that the advertiser will introduce the acquaintance. An increase in the number of registrants can be ensured. Accordingly, the advertisement requester can effectively increase the number of distribution destinations having a high hit rate, and the advertisement receiving applicant side can enjoy more profits by purchasing goods and services than before by improving the hit rate. be able to.

According to the second aspect of the present invention, a person who wants to receive an advertisement can know what an acquaintance thinks of himself / herself. Further, the advertisement requester can narrow down the advertisement distribution destination based on the personality attribute of the advertisement receiving applicant.

According to the third aspect of the present invention, based on both the subjective personality that the candidate receiving the advertisement feels about himself and the objective personality that the acquaintance feels about the candidate receiving the advertisement, Comprehensive and multifaceted personality analysis can be performed. In addition, the analysis result can be immediately transmitted to the user according to the request of the user. As a result, the willingness to register as a member who wants to receive advertisements is increased, and the number of registered members is expected to further increase.

According to the fourth aspect of the present invention, since the personality attribute of the advertisement recipient is determined by integrating the subjective personality attribute and the objective personality attribute, the personality attribute becomes highly credible. . Therefore, by narrowing down the distribution destination of the advertisement information using the personality attribute based on the comprehensive judgment, it is possible to increase the number of product purchasers.

According to the fifth aspect of the present invention, since the wording associated with the attribute of the advertisement recipient is added to the advertisement information, the advertisement recipient is more interested in the advertisement information. be able to.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram showing a personality-based advertisement information providing system according to the present invention.

FIG. 2 is a diagram showing an input screen for inputting basic attributes of an advertisement receiving applicant according to the present invention.

FIG. 3 is a diagram showing an input screen of a preference attribute of an advertisement receiving applicant according to the present invention.

FIG. 4 is a diagram illustrating an input screen (input screen of self-evaluation) of a personality attribute of an advertisement receiving applicant according to the present invention.

FIG. 5 is a diagram showing an input screen (input screen for evaluation of acquaintance) of a personality attribute of an advertisement receiving applicant in the present invention.

FIG. 6 is a block diagram functionally showing the configuration of a host server according to the present invention.

FIG. 7 is a flowchart showing the operation of the system when an advertisement client according to the present invention joins this system.

FIG. 8 is a flowchart showing the operation of the system when a candidate for receiving an advertisement in the present invention joins this system.

FIG. 9 is a flowchart showing the operation of the host server according to the present invention.

FIG. 10 is a flowchart showing the operation of the host server in the present invention.

FIG. 11 is a diagram showing a top page of a Web site of the system according to the present invention.

FIG. 12 is a diagram showing the totalization of the character evaluation results of the advertisement receiving applicants.

FIG. 13 is a diagram showing a name list of persons who participated in the personality evaluation.

FIG. 14 is a diagram showing an example of a site introduction mail according to the present invention.

[Explanation of symbols]

 1 ····· Advertisement receiving applicant's communication terminal 3 ····· Communication network 4 ····· Acquaintance communication terminal

Claims (5)

[Claims] 1. A method for supplying advertisement information to a person who wants to receive an advertisement through a computer communication network, wherein the advertisement information is supplied only to a registered person. Prompting a person who wants to receive advertisements to enter their own subjective attributes and the attributes of advertisement information that the person wants to supply in order to perform the membership registration; and storing the attribute information. The step of registering the member of the person, the step of prompting the advertisement requester to enter the attributes of the applicant who wants to receive the advertisement, and the attribute of the advertisement receiver registered as a member Transmitting the desired advertisement information to the communication terminal of the advertisement receiving applicant based on the e-mail address of the advertisement receiving applicant when the attribute of the advertisement receiving applicant substantially matches the attribute of the advertisement receiving applicant within an allowable range; Registered Requests the advertisement recipient to introduce the acquaintance, and informs the advertisement recipient of the advertiser's objective attribute of the advertiser's objective attributes obtained from the acquaintance as compensation for the introduction. Transmitting, when the advertisement recipient requested to introduce the acquaintance accepts the request and notifies the e-mail address of the acquaintance, memorizes the e-mail address, and based on the notified e-mail address of the acquaintance, Sending an e-mail and prompting the acquaintance to enter the objective attributes of the advertisement recipient, and transmitting the objective attributes to the communication terminal of the advertisement recipient in response to the request of the advertisement recipient And prompting an acquaintance who received the e-mail to enter his or her own subjective attributes and the attributes of the advertising information that the person wishes to receive. Applicant Supply method of the advertisement information, characterized in that it comprises the steps of membership registration by. 2. The advertisement information according to claim 1, wherein the attribute of the advertisement recipient who is prompted to input to the advertisement recipient and an acquaintance thereof includes the character of the advertisement recipient. Supply method. 3. A comprehensive advertisement based on the subjective personality attribute of the advertisement recipient input to the advertisement recipient and the objective personality attribute of the advertisement recipient input to the acquaintance. 3. The advertisement information supply method according to claim 2, further comprising a step of performing a personality analysis of the recipient, and a step of notifying an advertisement recipient of the analysis result. 4. A comprehensive advertisement based on the subjective personality attributes of the advertisement recipients input to the advertisement recipients and the objective personality attributes of the advertisement recipients input to the acquaintance. A step of conducting the personality analysis of the applicant, a step of storing the analysis result as the personality attribute of the advertisement recipient, and the personality attribute being within the allowable range of the personality attribute of the advertisement recipient desired by the advertisement client. Transmitting the desired advertisement information to the communication terminal of the advertisement recipient based on the e-mail address of the advertisement recipient in the case of substantially coincidence with each other. How to supply advertising information. 5. The advertisement information transmitted to the communication terminal of the advertisement recipient based on the e-mail address of the advertisement recipient includes a word associated with the attribute of the advertisement recipient. The method for supplying advertisement information according to claim 1, wherein: