FI124662B - Quickly assembled information element that can be combined with a graphics surface - Google Patents

Description

Quick-mount information element to be connected to the graphic surface

The invention relates to a display device arrangement by means of which a fast-mounted electronic display element can be attached to a graphic advertising element.

Prior Art 5 Advertising and marketing utilizes a variety of graphic marketing materials. In addition to distributing brochures, various graphic, at least semi-fixed, marketing tools are utilized. These include, for example, the walls of a marketing space in a shop, fair, exhibition, event, or promotional event. On the walls are printed graphic arguments about a product or service that are related to a market-making product or service. Semi-solid wall solutions take time to assemble and disassemble.

As a solution to the aforementioned time problem, a so-called time-out system has been developed. roll-up stands that can be assembled and disassembled in minutes. Figure 1 shows 15 exemplary roll-up stands 1 supported at the bottom on a floor surface 15. The prior art roll-up stand has four main parts. In the example of Figure 1, the advertising cover 13 storage box 11 and the stand 12 are combined against the floor surface 15 as the advertising sheet 13 of the roll-up stand 1 retracts from the force of the spring in the storage box 11 when it is released from the detachable stand 12 at the top) there is a mechanical support element 14 to which the stand support 12 is fastened when preparing the roll-up stand for presentation. The contents 19 of the advertisement sheet 13 are pre-printed on the advertisement sheet 13 (passive graphic medium). If the content has changed, then the roll 13 of the roll-up stand will have to be replaced with a new one, the content of which corresponds to the changed situation.

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The marketing or information material presented in both of the solutions described above is unchanged because it is printed either on a fixed wall or on a roll-up - £ 30 rack advertising sheet. However, the use of various digital images, variable electronic material and video as a marketing tool is also becoming more common in various marketing events. In this case, changing content will need to be played on a laptop, tablet, or separate TV screen, which may not always be

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possible in an optimal way.

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The known solutions have the problem of either the unchanging of the graphical information used or the necessary electrical accessories which, moreover, have to be used if the variable data is to be used.

5 Objective of the Invention

It is an object of the invention to provide a novel lightweight device arrangement by means of which variable graphical information can be presented as part of a solid, planar, graphical advertising surface containing printed graphic data elements.

The objects of the invention are achieved by a device arrangement utilizing a quick-mount counterpart separate from the electronic display or lighting unit, by means of which the electronic display unit is attached to an existing planar graphical advertising medium as part of said advertising medium. The advertising platform may be, for example, a stand wall or a roll-up stand.

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An advantage of the device arrangement according to the invention is that the electric display or lighting device is fast-mounted, whereby its fastening and removal is a quick operation.

A further advantage of the invention is that the electronic display device can be mounted at a desired position on the graphic advertising surface, whereby it supports in an optimal manner other information material on the graphic advertising surface.

A further advantage of the invention is that it is not necessary to make holes in the actual graphic substrate for the mounting means of the display device.

For a display device arrangement according to the invention comprising a planar structural element containing passive graphical elements and a support for its operating position

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It is characterized in that the display device arrangement further comprises an active ™ electronic display unit and a display unit counterpart, arranged to be attached to various sides of a planar structural element containing graphic elements by common Nile fasteners.

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Certain preferred embodiments of the invention are set forth in the dependent claims.

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The basic idea of the invention is as follows: In the display device arrangement according to the invention, the display or illumination device preferably contains only the components necessary for data presentation or illumination, whereby its weight is low. The display or lighting unit is placed on the back of the graphic surface (the side not used for data presentation). In the case of a display unit 3, the aperture in the shape and size of the display unit of the display device can advantageously be provided in this case.

To attach the display or illumination unit to the graphical surface is used a counterpart on the front of the graphical surface (the side containing the data to be displayed). Preferably, the counterpart is the size of the display unit of the display device, preferably a rectangular frame made of plastic or light metal.

To attach the display device to the graphical surface, both the display device and the counterpiece have magnets attached thereto such that, when placed on the graphic surface facing the graphic surface of the 10 counterpart, the magnets of the counterpart and display device engage the display device. The magnets are attracted to each other so much that the display device is held in place by the counterpiece.

The attachment can utilize either single discrete magnets or, for example, in the counterpart, discrete magnets may be replaced by a rectangular magnetic material frame or parts thereof acting as the body of the counterpart.

The invention will now be described in detail. In the description, reference is made to the accompanying drawings, in which Figure 1 shows an exemplary roll-up stand according to the prior art, Figure 2 exemplifies a roll-up stand according to the invention, Figure 3a shows a lower surface of a counterpart according to the invention facing 0 Figure 9b shows the upper surface of a counterpart according to the invention, m

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Figure 25c shows a surface of a display device of the invention facing the back of a graphic surface, and O)

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Fig. 4 shows a cross-sectional view of an embodiment of a device arrangement according to the invention.

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The embodiments in the following description are exemplary only and one of ordinary skill in the art may implement the basic idea of the invention in a manner other than that described in the description. Although the specification may refer to one embodiment or embodiments at multiple locations, this does not imply that the reference is directed to only one embodiment described, or that the feature described is useful in only one embodiment described. The individual features of two or more embodiments may be combined to provide new embodiments of the invention.

Figure 1 is illustrated with reference to the prior art.

In the following, the invention will be described in more detail using, by way of example, an electronic display unit which is positioned on a rollup stand with quick clamps. In the device arrangement according to the invention, different backlights can be utilized instead of or in addition to the display unit.

Figure 2 shows a preferred embodiment of the invention in which the display device arrangement of the invention, the counterpart 21 and the display unit 31 (not shown in Figure 2) are attached to an advertising sheet 23 of a roll-up stand 2. a support box 14 for hanging a level roll roll stand 2, a stand for a roll stand 2 (not shown in Fig. 20 2) and a support sheet 14 for forming a planar structural element. 2. The display device arrangement according to claim 1, wherein the counterpiece 21 secures the display unit 31, not shown in Figure 2, to the opening 27 in the advertising sheet 23. Display 33 (not shown in Figure 2) of display unit 31 25 can display text, pictures, or videos 29 that support other information on the advertisement sheet 23.

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In a preferred embodiment of the invention, the counter body 21 is preferably i

Lo is a rectangular plastic frame shown in Fig. 2 from above (ref. 26) and x having an opening 27 in the central portion of a size substantially corresponding to the shape and size of the display 33 of the display unit 31. In this embodiment, the display unit 31 may advantageously comprise a touch screen through which the subject matter to be displayed may be changed.

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In another preferred embodiment of the invention, the counterpart 21 has a transparent protective glass or the like 28 which completely fills the opening 27 therein.

5 In this embodiment, the safety goggle 28 prevents damage to the display 33 under all conditions.

Figure 3a shows a preferred counterpart 21 of the invention as seen from below 22. The underside 22 of the counter body 21 is facing the advertising sheet 5 23 when the display device arrangement of the invention is attached to the advertising sheet 23 of the roll-up stand 2. Below the counter body 21 is shown six exemplary discrete magnets 25 mounted on the counter body. The number and placement of the magnets 25 is not limited to the number or placement shown in Figure 3a.

In another preferred embodiment of the invention, the individual magnets 25 are replaced by strips of ferromagnetic material which are substantially lengthwise and parallel to the sides of the rectangle forming the counterpart 21.

In a third preferred embodiment of the invention, the lower surface 22 of the counter body 21 has a rectangular counter body 15 made of ferromagnetic material, which is fixed to the lower surface 22 of the counter body 21 or at least partially positioned on the plastic injection molded counter body. In this embodiment, the rectangular ferromagnetic counterpiece acts as a counterpart to the magnets 35 of the display unit 31. This embodiment allows the display unit 31 to be more freely positioned relative to the counterpart 21.

Fig. 3b prevents the counterpart 21 of the invention as seen from above 26. The counterpart 21 preferably has a rectangular opening 27. In one preferred embodiment, the opening 27 is fitted with a transparent glass or plastic.

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Fig. 3c shows a preferred part of the display unit 31 facing the back side of the advertising sheet 23. In Fig. 3c, the display element 33 of the display unit 31 has an exemplary graphical representation 29.

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| The display unit 31 may be, for example, an LCD or LED display unit. The display element 33 of the display unit 31 is surrounded by a rectangular frame 32 which is part of the housing structure of the display unit 31. In the example of Figure 3c, the frame 32 included in the display unit 31 has six exemplary discrete magnets 35. The arrangement of magnets 35 corresponds to the positioning of the magnets 25 of the counterpart 21 shown in Figure 2a. The magnets 35 are attached to the frame 32 so that their polarity is inverted with respect to the corresponding magnets 21 of the mating element 21. the display unit 31 attaches to the advertising sheet 23 by means of a counterpiece 21.

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In a preferred embodiment of the invention, the individual magnets 35 are replaced by strips of magnetic material substantially lengthwise and parallel to the sides of the rectangular frame 32 surrounding the display element 33.

In a preferred embodiment of the invention, the display element 33 is surrounded by a 10 rectangular magnetic material frame 32 attached to the housing structure of the display unit 31.

Fig. 4 is an exemplary cross-sectional view of attaching the devices of the invention to a promotional sheet 23. The proportions of the promotional sheet 23, the counter piece 15 and the display unit 31 are exemplary only and are selected so that they are clearly distinguishable.

The thickness of the advertisement sheet 23 is selected such that the pulling force between the magnets 25 of the counterpart 21 and the magnets 35 of the display unit 31 presses the display unit 31 against the frame 22 of the counterpart 21 with a force such that the squeezing force prevents the display unit 31 23 along the back surface in the direction of the floor surface 15.

The display element 33 of the display unit 31 according to the invention is positioned at an opening 27a in the advertising slot 23. In the example of Fig. 4, a transparent glass or plastic 28 is attached to the opening 27a of the counter piece 21 £ 2 to protect the display element 33 of the display unit 31.

The display unit 31 preferably comprises, in addition to the display element 33 described above, a battery or mains connection, at least one processor unit, and volatile and nonvolatile memory. Further, the display unit may comprise either wired or wireless communication means for modifying or controlling the information content of the display unit.

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“The invention can also be utilized in a variety of banners, stand stands, or store structures used in product marketing.

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In a preferred embodiment of the invention, a backlight can be used alongside or instead of the display unit, which is positioned on the graphic structural element used by the quick-mount means according to the invention.

Some preferred embodiments of the display arrangement of the invention have been described above. The invention is not limited to the solutions just described, but the inventive idea can be applied in numerous ways within the scope of the claims.

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Claims (9)

A display device arrangement (2) comprising a planar structural element (23) having fixed graphic elements and its operating position support means (11, 12, 14), characterized in that the display device arrangement (2) further comprises an active, an electrical display unit (31) and a display unit (31) counterpart (21) arranged to be opposed on opposite sides of a planar structural element (23) containing graphic elements by common fasteners (25, 35). Display device arrangement according to Claim 1, characterized in that the pi-10 clamps comprise magnets (35) of the electronic display unit (31) and magnets (25) of the counterpiece (21) arranged to engage with one another by magnetic attraction when the electronic display unit (31) and the counter body (21) is positioned opposite to opposite sides of the planar structural element (23). Display device arrangement according to claim 2, characterized in that the display device arrangement is a roll-up stand (2) and the structural element (23) is an advertising slab. Display device arrangement according to Claim 3, characterized in that the roll-up stand advertising sheet (23) has an opening (27a) in which the display element (33) of the electronic display unit 20 (31) is arranged to be positioned using the counter element (21). Display device arrangement according to Claim 2 or 4, characterized in that the magnets (25, 35) are separate magnets positioned in the frame (32) and in the counterpiece (21) of the electronic display unit (31) so that 25, the magnetic attraction generated between the electronic display unit (31) and the counterpart (21) is arranged to overcome the earth's gravity effect when a planar structural element (23) is provided between the electronic display unit (31) and the counterpart (21). ). CC CL Display device arrangement according to claim 5, characterized in that the magnets 30 are at least in the counter body (21) magnetic strips parallel to the sides of the counter body and arranged to act as a counter body of the magnets (35) of the display unit (31). Display device assembly according to claim 2 or 6, characterized in that the magnets (25, 35) are ferromagnetic material. Display device arrangement according to claim 2, characterized in that the display device arrangement (2) is a banner, a wall of a stand or a store structure. Display device arrangement according to claim 4, characterized in that the display element (33) is an LCD display, an LED display or a lighting device. CO δ c \ j o m cm X cc CL CD C \ l LO CO δ CM