EP2104088A2 - Advertising medium - Google Patents

Abstract

The advertising media has two opposite cover sections, which are formed in overlapping extension direction of a side length of the carrier foil (10) for enveloping two opposite edges (57) of the table (50) or the seating bench and the cover sections have devices for fixing the carrier foil on the table or the seating bench. The carrier foil is made of polyvinyl chloride or vinyl.

Description

The invention relates to an advertising medium with a carrier film, which has a contact side for attachment to a piece of furniture and a decorative side for applying and / or displaying advertising information, according to the preamble of claim 1.

Furthermore, the invention relates to a table or a bench with a carrier film.

To display advertising information on a piece of furniture, such as a table, it is known to print the piece of furniture. However, such an approach has the disadvantage that the advertising information is generally finally applied to the piece of furniture and usually only new or mint furniture can be printed with a small thickness.

Furthermore, stickers with advertising information are known, which in principle can be glued to any surface. Such stickers are available in different sizes and are not adapted for attachment to specific items.

A film for the decorative design of furniture surfaces in the home area is from the DE 20 2007 014 044 U1 known. Intended areas of application are table tops, worktops, especially in the kitchen area, as well as fronts and doors, for example of furniture and furniture-like household appliances. It is envisaged to tailor the film in accordance with known dimensions of the respective application, for example a furniture series. Such a procedure is comparatively complicated and can lead to unsightly edges or edge areas, if the film is not applied precisely precisely or, usually in corner areas, begins to solve or generally can not be solved without residue and is not intended.

As an object of the invention can be considered to provide an advertising medium, which is particularly flexible.

The object is achieved by the advertising medium with the features of claim 1.

Preferred embodiments of the advertising medium according to the invention are the subject matter of the dependent claims and are also described in the following description, in particular in conjunction with the figures.

According to the invention, the advertising medium of the abovementioned type is further developed in that the carrier film is dimensioned to cover a rectangular or oval table or a rectangular or oval seat, at least one corner area of the table or seat remaining free, and the carrier film fixing means for fixing the Carrier film on the table or seat has.

A first side length of the table or of the seat may in particular be understood to mean a length in a first extension direction and a second side length of the table or seat may be understood to mean a length in a second extension direction which is perpendicular to the first extension direction. In the case of an oval table / bench, the side lengths are understood to mean the large and small diameters. A rectangular table or a rectangular bench can in particular also be square.

A basic idea of the invention can be seen in using surfaces of catering furniture as advertising surfaces, in particular for changing advertising. Gastronomy furniture is perceived by a large number of persons, this perception generally taking place over a comparatively long period of time, namely, in particular, during the consumption of food and / or drinks in a catering establishment. Gastronomy furniture are therefore in a special way suitable to convey an advertising message to a large number of addressees and to effect a deep and long-term impression of the advertising message to the addressee.

The invention is further based on the finding that furniture, in particular catering furniture, often have standard dimensions, which can be exploited with regard to the design of an advertising medium with an advantageous effect.

It has been recognized that tables and benches offer particularly suitable surfaces for advertising. These have substantially planar surfaces in advantageous sizes. Tables and benches are compared to other pieces of furniture, such as cabinets, in large numbers in a catering business available and are perceived by many guests in the immediate vicinity. Benches offer the advantage of a larger and mostly even surface compared to chairs. The advertising medium is particularly suitable for use on a beer table set with a beer table and two beer benches.

Finally, a core idea of the invention consists in the fact that, although the surface of the carrier foil is adapted to the surface of a table or a bench, it is not congruent with this surface. The areas of the carrier film and the surface to be covered are therefore unequal.

The advertising medium according to the invention is characterized in that it can be applied in a particularly simple manner to the surface of a piece of furniture. At the free corner, wrinkling is prevented. Furthermore, this ensures that the carrier film is less easily detached from the furniture surface, since corner regions are particularly susceptible to the beginning of a detachment. In the case of the carrier film, provision may in particular be made for it to have only corners with an obtuse angle.

According to a preferred embodiment of the invention, it is provided that all corner regions of the table or seat remain free. This results in the above-mentioned advantages for the entire carrier film. In particular, a detachment of the carrier film from its edges or corner regions is counteracted.

The free-space of the corner regions is particularly advantageous when the corners of the table or bench are rounded. In this case, it is not necessary to adapt the corner regions of the carrier film to these fillets.

In principle, the carrier film can be shaped as long as it is ensured that at least one, preferably all corner areas of the table or the seat remain free. However, it is particularly preferred that the carrier film is shaped diamond-shaped or as a rectangle, in which the corner regions have been removed. Such forms are easy to manufacture.

According to a particularly preferred embodiment it is provided that envelope portions for wrapping edges of the table or the seat are formed by over the table or the seat projecting portions of the carrier film and that the fixing means are arranged over the entire surface or on the envelope sections. These turnup portions are folded around edges of the table or bench and can be guided and fixed to a back of the table or seat, in particular a table or bench top.

A further preferred embodiment is characterized in that a first side length of the carrier foil is greater than a first side length of the table or bench, that a second side length of the carrier foil is smaller than a second side length of the table or the seat, that by the extension direction of the the first side length of the carrier film protruding portions of the carrier film are formed two opposite envelope portions for wrapping two opposite edges of the table or the seat, and that the fixing means are arranged over the entire surface or on the opposite envelope portions. The carrier film is thus dimensioned such that it is larger in an extension direction than the table or the seat, while it is smaller in a second extension direction than the table or the seat.

The carrier film is thus in an extension direction over the table or the seat, while it is shorter in a second direction of extension than the table or the seat and leaves a portion of the surface of the table or the bank uncovered. By this design, two over the table or the seat projecting film areas are formed, which serve as envelope sections for turning around an edge of the furniture.

Accordingly, the carrier film is distinguished, in particular, by the fact that two opposite turn-up sections are formed. Because of that, exactly two opposite Envelope sections are formed, arise when turning at the corners no accumulation of material, so that a simple and wrinkle-free folding of the cover sections can be done. The carrier film can thus be attached particularly easily to a table or a bench seat.

Another core idea according to the invention is that the turn-up sections have means with which the carrier foil can be fastened or fixed to the table or the seat. The attachment or fixing can thus be carried out in particular in an area which is located below a table top or a bench seat.

The carrier film may in principle have structured, ie uneven surfaces, in particular a honeycomb structure. Preferably, however, the carrier film is smooth on both sides, ie on the contact side and the decorative side.

In a preferred embodiment of the carrier film according to the invention, the contact side of the carrier film is at least partially self-adhesive or at least partially an adhesive film is applied to the contact side. In this way, the carrier film can be securely and simultaneously releasably attached to the table or seat. The application of the carrier film is particularly easy due to the adhesive contact side.

A preferred embodiment of the invention is given by the fact that the contact side of the carrier film in the region of the opposite envelope sections is self-adhesive or applied to the cover sections an adhesive film for fixing the carrier film to the table or the seat. This embodiment offers the particular advantage that unwanted removal of the carrier film, for example by guests of a restaurant, is significantly more difficult. In particular, the turnup portions may be passed around edges of the table or bench and secured to a lower or rear side of the bench top or bench top. Corresponding lateral edge regions of the carrier film are thus outside the field of vision and the usual range of a viewer.

According to a further preferred embodiment, it is provided that the contact side of the carrier film is self-adhesive in the region of a support section which extends between the cover sections or an adhesive film on the support section for fixing the carrier foil to the table or the seat is applied. In particular, a region of the carrier foil which is intended to rest on an upper side of the table or the seat can be understood as being a support section. If the carrier film is adhesive in this area, it can be fastened particularly securely to the table or the seat. Furthermore, it is also possible to make the carrier film adhesive only in the region of the cover sections or the edges, so that the carrier film is fastened only in this area to the table or the seat. If only the cover sections are adhesive, then the carrier film can be stretched onto the table or seat in the region of the support section.

Another way of attaching the carrier film to a table or a seat is given by the fact that at least one turn-up section eyelets are formed for attaching a clamping element. The tensioning element may in particular be a cord, a band and / or a belt with which opposite turn-up portions are pulled or tensioned relative to one another and the carrier foil can thus be fixed to the table or the seat.

In this context, it is particularly advantageous if at least one clamping element is provided, which can be brought into engagement with at least one eyelet of the carrier film. For this purpose, an engagement element may preferably be provided on the tensioning element, which may be, for example, a clamp, an openable ring or a hook.

According to one embodiment, it is provided that at least one clamping element is provided on a first turn-up section and at least one eyelet is provided on a second turn-up section. In this way, the clamping element can be hooked into the eyelet of the opposite envelope section and so the carrier film to be attached to the table or bench in a very short time.

According to an alternative embodiment, in each case at least one eyelet can also be present on opposite turnup sections.

The clamping element can thus be hung in a simple manner in two opposite eyelets each of an envelope section and clamp the envelope sections to each other. In principle, several clamping elements can be used.

But it is also possible to guide a tensioning element through a plurality of eyelets and tension the carrier film, similar to the binding of a shoe. Also elastic clamping elements can be used.

The carrier film according to the invention is characterized in that a fast and residue-free or substantially residue-free removal of the surface to be covered or adhered is possible.

Another basic idea of the invention is that the advertising medium is specifically aimed at catering furniture, in particular that its outer dimensions are specifically adapted to standard furniture sizes. Due to the frequently encountered standard dimensions of catering furniture, such an adapted advertising carrier can be produced in large quantities and at low cost.

A particularly preferred carrier film has a width of at least about 50 cm and a length of at least about 220 cm. A width and a length may in particular also be understood as the distance between two opposite corners of a diamond-shaped carrier foil. On the market there are a variety of tables with a length of about 220 cm and a width of about 50, 60 or 70 cm, which are generally referred to as beer tables. For use on such a beer table, it is advantageous if four turn-up sections are formed, which can be folded around the edges of the beer table.

A further preferred embodiment is that the carrier film has a first side length of at least about 50 cm, in particular at least about 60 cm or at least about 70 cm, and a second side length of at most about 220 cm. According to this embodiment, it is advantageous if the carrier foil is longer in a first extension direction than the width of the beer table, that is to say longer than 50 cm or longer than 70 cm. Furthermore, it is advantageous that the carrier film is shorter in a second extension direction than the length of the beer table, that is shorter than 220 cm. A support sheet sized in this way can accordingly be used with particular advantage on beer tables, since only two cover sections are formed.

Accordingly, it is preferred for use on so-called beer benches that the carrier film in a first extension direction is longer than 25 cm and in a second direction of extension shorter than 220 cm.

In principle, however, it is also possible for the carrier film to be longer than the length of such a beer table or such a beer bench and shorter than the width of this furniture. The carrier film is then preferably longer than 220 cm in a first extension direction and shorter than 70 cm in a second extension direction, shorter than 60 cm in a further embodiment, shorter than 50 cm in a further embodiment and shorter than 25 cm in a further embodiment ,

A simple manufacturability and a good robustness of the carrier film are achieved if the carrier film is formed from PVC, vinyl, paper or biofilm. Preferably, the carrier film is at least partially clear, so transparent. This ensures that the surfaces of the furniture occasionally remain visible at least in sections. Only in the field of advertising information, the surface can thus be at least partially obscured. In a further embodiment, the carrier film may also be colored, in particular monochrome, for example in white, wherein at least one advertising imprint is applied to the decor side.

Preferably, the decorative side of the carrier film is provided with a color print. A color print is particularly appealing to the viewer and is due to the positive effect on the viewer for advertising purposes. Particularly preferred are 4-color color prints.

The color printing can be applied in particular by means of thermal transfer technology or ink jet printing and / or digital printing. Furthermore, the use of a thin-jet method is preferred. With such methods can be produced inexpensively and in large numbers of color prints.

The films mentioned are in connection with the printing methods mentioned for the purposes mentioned also for a prolonged use sufficiently durable and usually need not be specially protected.

Basically, it is therefore not necessary to cover the decorative side with a protective layer. The decor then represents the upper side of the film. However, in the case of a particularly strong expected stress, it can be advantageous for the carrier film to have a laminate cover layer for protecting the decorative side.

In a further aspect, the invention relates to a table or a bench with a carrier foil.

In a particularly preferred embodiment, the table is designed as a beer table or the bench as a beer bench, in particular for use in the gastronomy sector, in clubs and / or in the public sector. This results in the advantages described in connection with the advertising medium with carrier film.

Fig. 1

eine Seitenansicht eines Tischs mit einer daran angebrachten Trägerfolie;

Fig. 2

eine Aufsicht auf einen Tisch mit einer Trägerfolie, dessen Umschlagabschnitte nicht umgeschlagen sind;

Fig. 3

eine Ansicht von unten auf eine Tischplatte eines Tischs mit einer Trägerfolie, dessen Umschlagabschnitte umgeschlagen sind;

Fig. 4

eine Ansicht von unten auf eine Tischplatte mit einer zweiten Ausführungsform einer Trägerfolie; und

Fig. 5

eine Aufsicht auf einen Tisch mit einer dritten Ausführungsform einer Trägerfolie, dessen Umschlagabschnitte nicht umgeschlagen sind.

The invention will be further described below with reference to the accompanying drawings. It shows

Fig. 1

a side view of a table with a attached carrier film;

Fig. 2

a plan view of a table with a carrier film, the envelope sections are not turned over;

Fig. 3

a bottom view of a table top of a table with a carrier film whose envelope sections are turned over;

Fig. 4

a bottom view of a table top with a second embodiment of a carrier film; and

Fig. 5

a plan view of a table with a third embodiment of a carrier film whose envelope sections are not turned over.

Fig. 1 shows a designed as a beer table table 50, which has a table top 54 and 58 feet. The feet 58 are pivotally hinged to the table top 54 by means of a flap 59. On the table top 54 an advertising medium with a self-adhesive carrier film 10 is applied. The carrier film 10 is folded over two opposite edges 57 of the table top 54 and guided on an underside 56 of the table top 54, see Fig. 3 ,

Fig. 2 shows a plan view of a table 50 with the carrier film 10. In the transverse direction, the table 50 has a first side 51 length. In the longitudinal direction, the table 50 has a second side length 52. As in Fig. 2 can be clearly seen, the carrier film 10 is shorter in a first extension direction than the longitudinal extent of the table 50 and in a second extension direction longer than the transverse extension direction of the Table 50. As a result, two opposite parallel envelope sections 30, 31 are formed on the carrier film 10, which project beyond the width of the table 50. Between the turn-up sections 30, 31, a support section 40 of the carrier film is formed, which at least partially covers an upper side 55 of the table 50.

In the in Fig. 2 illustrated arrangement, the carrier film 10 is shown extended, so not around edges 57 of the table 50 around. A first side length 11 of the carrier film 10 is longer than a first side length 51 of the table 50, which corresponds to its width. A second side length 12 of the carrier film 10 is shorter than a second side length 52 of the table 50, which corresponds to its length. Accordingly, longitudinal ends of the table 50 are not covered by the carrier sheet 10.

The carrier film 10 is provided with at least one advertising information 25, in the example shown three advertising information 25, which are indicated only schematically. The advertising information may relate to different advertising partners and are on an upper side of the carrier film 10, which may be referred to as decor page 20, applied.

Fig. 3 shows a bottom 56 of the table top 54. For clarity, the feet and the flap means were not shown. The carrier film 10 is guided around the edges 57 from the top side 55 of the table top 54 and makes contact with its envelope sections 30, 31 areas of the underside 56 of the table top 54. The envelope sections 30, 31 are detachably glued to the underside 56 of the table top 54.

Fig. 4 shows an alternative form of attachment of the carrier film 10 to the table 50. The carrier film 10 has at its turn-up portions 30, 31 a plurality of eyelets 35 on. It is intended to connect the eyes of the turn-up section 30 with the eyes of the turn-up section 31 such that the carrier film 10 is stretched onto the table top 54. For this purpose, in particular at least one clamping element is provided, which can be attached to the eyelets 35.

Fig. 5 shows a further embodiment of a carrier film according to the invention 10. The carrier film 10 has the shape of a rectangle, in which all four corners are removed. The carrier film 10 thus has an octagonal shape, with four sides or edges having equal lengths. Of the remaining four sides or edges, two are equal in length. The carrier film 10 has a length which is greater than the length of a Beer table 50 and a width which is also greater than the width of a beer table 50. Due to the missing corners of the carrier film 10 corner portions 53 of the table 50 remain free. As a result, four turn-up portions 30, 31, 32, 33 are formed, which can be guided around the edges 57 of the table 50. Preferably, the carrier film 10 can be secured to the table 50 by means of these envelope sections 30, 31, 32, 33.

Claims (15)

Advertising medium with a carrier film (10) which has a contact side for attachment to a piece of furniture and a decorative side (20) for applying and / or displaying advertising information (25),
characterized,
that the carrier film (10) is dimensioned to cover a rectangular or oval table (50) or a rectangular or oval seat, leaving at least one corner area (53) of the table (50) or seat free, and
in that the carrier film (10) has fixing means for fixing the carrier film (10) to the table (50) or the seat. Advertising medium according to claim 1,
characterized,
that all corner areas (53) of the table (50) or the seat remain free. Advertising medium according to claim 1 or 2,
characterized,
in that envelope portions (30, 31, 32, 33) for wrapping edges (57) of the table (50) or the seat are formed by areas of the carrier film (10) projecting beyond the table (50) or the seat and
in that the fixing means are arranged over the entire surface or at the turn-up portions (30, 31, 32, 33). Advertising medium according to one of claims 1 to 3,
characterized,
that a first side length (11) of the carrier foil (10) is greater than a first side length (51) of the table (50) or the seat,
that a second side length (12) of the carrier foil (10) is smaller than a second side length (52) of the table (50) or the seat,
in that regions of the carrier film (10) that project beyond the carrier film (10) in the direction of extent of the first side length (11) have two opposite ones
Envelope portions (30, 31) for wrapping two opposite edges (57) of the table (50) or the seat are formed, and
in that the fixing means are arranged on the opposite turn-up portions (30, 31). Advertising medium according to one of claims 1 to 4,
characterized,
in that the contact side of the carrier film (10), in particular in the region of the opposite envelope sections (30, 31, 32, 33), is self-adhesive or on the carrier film (10), in particular on the cover sections (30, 31, 32, 33) Adhesive film for fixing the carrier film (10) on the table (50) or the seat is applied. Advertising medium according to one of claims 1 to 5,
characterized,
that the contact side of the carrier film (10) in the area of a bearing section (40) which extends between the envelope sections (30, 31, 32, 33) is self-adhesive, or on the supporting portion (40) an adhesive film for fixing the support film (10) is applied to the table (50) or the seat. Advertising medium according to one of claims 1 to 6,
characterized,
that at least one flap portion (30, 31, 32, 33) eyelets (35) for mounting a clamping element formed. Advertising medium according to claim 7,
characterized,
in that at least one tensioning element is provided which can be brought into engagement with at least one eyelet (35) of the carrier film (10). Advertising medium according to one of claims 1 to 8,
characterized,
in that the carrier film (10) has a first side length (11) of at least 50 cm, preferably at least 70 cm, and a second side length (12) of at most 220 cm. Advertising medium according to one of claims 1 to 9,
characterized,
that the carrier film (10) made of PVC, vinyl, paper or organic film is formed. Advertising medium according to one of claims 1 to 10,
characterized,
that the decorative side (20) is provided with a color print. Advertising medium according to claim 11,
characterized,
that the color printing is applied by means of a thermal transfer technology or by inkjet printing. Advertising medium according to one of claims 1 to 12,
characterized,
that the carrier film (10) for protecting the decorative side (20) has a Laminatabdeckschicht. Table or seat with a carrier foil (10) according to one of claims 1 to 13. Table or seat according to claim 14,
characterized,
is that the table (50) as a beer table or the seat as a beer bench, particularly for use in the catering area, for clubs and / or in the public domain is formed.

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