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DE102009023610A1 - Navigation device, particularly navigation system or navigation software, has branding information integrated by brand of navigation device and manufacturer of navigation device independent of branding information - Google Patents

Navigation device, particularly navigation system or navigation software, has branding information integrated by brand of navigation device and manufacturer of navigation device independent of branding information Download PDF

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Publication number
DE102009023610A1
DE102009023610A1 DE200910023610 DE102009023610A DE102009023610A1 DE 102009023610 A1 DE102009023610 A1 DE 102009023610A1 DE 200910023610 DE200910023610 DE 200910023610 DE 102009023610 A DE102009023610 A DE 102009023610A DE 102009023610 A1 DE102009023610 A1 DE 102009023610A1
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Germany
Prior art keywords
navigation
brand
navigation device
information
branding information
Prior art date
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DE200910023610
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German (de)
Inventor
Norbert F Fischer
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Fischer Norbert F Dr
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Fischer Norbert F Dr
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Priority to DE200910023610 priority Critical patent/DE102009023610A1/en
Publication of DE102009023610A1 publication Critical patent/DE102009023610A1/en
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/34—Route searching; Route guidance
    • G01C21/36—Input/output arrangements for on-board computers
    • G01C21/3667—Display of a road map
    • G01C21/367—Details, e.g. road map scale, orientation, zooming, illumination, level of detail, scrolling of road map or positioning of current position marker
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/34—Route searching; Route guidance
    • G01C21/36—Input/output arrangements for on-board computers
    • G01C21/3679—Retrieval, searching and output of POI information, e.g. hotels, restaurants, shops, filling stations, parking facilities
    • G01C21/3682—Retrieval, searching and output of POI information, e.g. hotels, restaurants, shops, filling stations, parking facilities output of POI information on a road map

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  • Engineering & Computer Science (AREA)
  • Remote Sensing (AREA)
  • Radar, Positioning & Navigation (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Automation & Control Theory (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Navigation (AREA)

Abstract

The navigation device has the branding information integrated by the brand of the navigation device and the manufacturer of the navigation device independent of the branding information. The specification of the branding is carried out by one or more brands in the form of simple logos or integration of the brands in the name of the navigation system.

Description

Die Erfindung betrifft eine neuartige Verwendung von Navigationslösungen, mit der Markeninformationen in die Navigationsaufgabe integriert und gezielt an den Endverbraucher kommuniziert werden können.The Invention relates to a novel use of navigation solutions, integrated with the brand information in the navigation task and can be specifically communicated to the end user.

Navigation ist mittlerweile als Komplettlösung im Internet, als spezifische Navigationssoftware, mit Hilfe eines standardmäßig eingebauten Navigationsgerätes in zahlreichen Fahrzeugen, mit Hilfe eines in Fahrzeugen installierten Zusatzgerätes oder mit Hilfe eines mobilen Gerätes und Mobiltelefons für Fußgänger, Fahrradfahrer oder Motorradfahrer verfügbar ( http://germannews.com/navisysteme.htm ). Integriert in die Navigation können bereits zahlreiche Informationen wie Hotels, Freizeiteinrichtungen etc. abgerufen werden und der Weg dahin ermittelt werden. (bspw. http://www.hotel.de/Press.aspx?mode=article&Ing=DE&item226 ). Als spezielle Elemente der Kundenbindung werden Navigationsgeräte allerdings bisher nicht genutzt.Navigation is now available as a complete solution on the Internet, as specific navigation software, with the aid of a built-in navigation device in numerous vehicles, with the aid of an additional device installed in vehicles or with the help of a mobile device and mobile phone for pedestrians, cyclists or motorcyclists ( http://germannews.com/navisysteme.htm ). Integrated into the navigation, numerous information such as hotels, recreational facilities, etc. can already be accessed and the way to be determined. (Eg. http://www.hotel.de/Press.aspx?mode=article&Ing=DE&item226 ). However, navigation devices have not been used as special elements of customer loyalty.

Die spezielle Weiterentwicklung der Navigationslösungen besteht darin, im Rahmen der Navigation marken(brand)-spezifische Informationen gezielt an den Endkunden weiterzugeben. Diese Informationen und damit der Patentanspruch betreffen nicht die Marke (den Brand) des Navigationsgerätes und des Herstellers des Navigationsgerätes selber oder eines in die Navigationslösung integrierten Mobilfunkanbieters, sondern alle darüberhinaus in die Navigationslösung integrierten Marken(Brand)-Informationen. Sofern Navigationslösungen mit Markeninformationen (Branding) versehen werden die unabhängig vom Hersteller oder unabhängig vom Mobilfunkanbieter sind, so handelt es sich um eine bisher nicht genutzte und dem Patentanspruch 1 zuzuordnende Lösung.The special development of navigation solutions exists therein, in the context of navigation brand information to pass on specifically to the end customer. This information and so that the claim does not affect the brand (the brand) of the Navigation device and the manufacturer of the navigation device yourself or one integrated into the navigation solution In addition, all in the navigation solution integrated brand (fire) information. If navigation solutions Brand information is provided independently by the manufacturer or independent of the mobile service provider, so it is a previously unused and the claim 1 solution to be assigned.

Der im Patentanspruch 1 angegebenen Erfindung liegt das Problem zugrunde, daß bisher großen Ketten (Restaurants, Shops, Tankstellen etc.) die Nutzung von Navigationslösungen im Rahmen von Kundenbindungsprogrammen und einfachen Marketingaktionen nicht möglich war. Dieses Problem wird mit Hilfe des Einsetzens von Marken(Brand)-Informationen gelöst. Marken(Brand)-Informationen können dabei in den Namen der Navigationslösung integriert werden oder sie können in Form eines in die Lösung integrierten Markenlogos ausgeprägt werden.Of the The invention defined in claim 1 is based on the problem that until now large chains (restaurants, shops, Gas stations etc.) the use of navigation solutions in the Framework of loyalty programs and simple marketing actions was not possible. This problem is solved by using the resolved by brand (fire) information. Brands (Brand) information can do this in the name of the navigation solution be integrated or they can take the form of one in the Solution integrated brand logo are pronounced.

Die mit der Erfindung erzielten Vorteile bestehen insbesondere darin, dass den Endkunden statt sehr teurer Navigationslösungen spezielle gesponsorte Navigationslösungen zu sehr günstigen Preisen angeboten werden können. Beispielsweise können so Navigationsgeräte von zahlreichen Ketten-Shops, Ketten-Restaurants, Tankstellenketten etc. zu besonders niedrigen Kosten im Sinne der speziellen Kundenbindung verteilt bzw. verkauft werden.The particular advantages of the invention are that the end customer rather than very expensive navigation solutions Special sponsored navigation solutions at very reasonable prices can be offered. For example, you can so navigation devices of numerous chain stores, chain restaurants, Gas station chains etc. at a particularly low cost in terms of special customer loyalty distributed or sold.

Weitere sehr vorteilhafte Ausgestaltungsmöglichkeiten der Erfindung sind in Patentanspruch 2 ausgeführt. Die speziellen Weiterentwicklungen gemäß Patentanspruch 2 ermöglichen es dem Nutzer der Navigationslösung sehr einfach marken(brand)-spezifische Informationen zu erhalten. Dem Anbieter der marken(brand)-spezifischen Navigationslösung ermöglicht die Entwicklung gemäß Patentanspruch 2 dem Endkunden marken(brand)-spezifische Informationen gezielt zukommen zu lassen. Dies ist sowohl im Rahmen von fest-integrierten Informationen als auch im Rahmen von online übertragenen jeweils aktualisierten Informationen möglich. Besonders wichtig wird die Weiterentwicklung nach Patentanspruch 2 für Nutzer von Tankkarten. So kann der Besitzer von Tankkarten speziell die Tankstellen seiner Tankkarten-Marke (Brand) identifizieren um damit sicherzustellen, daß er nicht gezwungen ist, Tankstellen anderer Ketten anzufahren und statt seiner Tankkarte ggf. die Tankkosten in Bar vorschießen muß.Further very advantageous embodiment possibilities of the invention are executed in claim 2. The special developments according to claim 2 allow it the user of the navigation solution very easy brand (brand) -specific To get information. The provider of brands (brand) -specific Navigation solution enables the development according to claim 2 Target (brand) -specific information targeted to the end customer to send. This is both in the context of fixed-integrated Information as well as in the context of online transmitted each updated information possible. Especially important is the further development according to claim 2 for Users of fuel cards. So the owner of fuel cards can be special identify the filling stations of its fuel card brand (brand) to make sure that he is not forced to gas stations other chains to drive and instead of his fuel card, if necessary, the fuel costs must advance in a bar.

Wie bereits voranstehend erörtert, gibt es verschiedene Möglichkeiten, die Lehre der vorliegenden Erfindung in vorteilhafter Weise auszugestalten und weiterzubilden. Dazu wird einerseits auf die dem Patentanspruch 1 nachgeordneten Patentansprüche und andererseits auf die nachfolgende Beschreibung von drei Ausführungsbeispielen der Erfindung anhand der Abbildungen verwiesen.As already discussed above, there are various ways to design the teaching of the present invention in an advantageous manner and further education. On the one hand to the claim 1 subordinate claims and on the other hand on the following description of three embodiments of the invention with reference to the figures.

Die drei Abbildungen zeigen jeweils ein Ausführungsbeipiel zur Umsetzung der Marken(Brand)-Information im Rahmen einer Navigationslösung.The three illustrations each show an exemplary embodiment for the implementation of the brand (fire) information as part of a navigation solution.

1: 1 :

Startbild einer Navigationslösung mit integriertem Logo.Start picture of a navigation solution with integrated logo.

Das Logo ist hier rein illustrativ zu sehen und stellt keinerlei Vorwegnahme der zukünftigen Lösung dar. Bei Einschalten der Navigationslösung erscheint das Logo mit einer kurzen Beschreibung. Die Navigationslösung trägt den Marken(Brand)-namen.The Logo is here purely illustrative to see and does not anticipate the future solution. When you turn on the Navigation solution the logo appears with a short description. The navigation solution bears the brand name.

2: 2 :

Kartendarstellung in der Navigationslösung mit integrierter Marken(Brand)-information.Map display in the navigation solution with integrated brands (fire) information.

Das Logo ist hier rein exemplarisch zu sehen und stellt keinerlei Vorwegnahme der zukünftigen Lösung dar. Innerhalb der Kartendarstellung werden die Niederlassungen der Brandingfirma mit Hilfe der Logos dargestellt und gemäß den Lagekoordinaten positioniert. Zusätzlich wird die Entfernung zur nächstgelegenen Niederlassung ermittelt und dargestellt.The logo can be seen here purely by way of example and does not represent any anticipation of the future solution. Within the map display, the branches of the branding company are represented with the help of the logos and according to the position coordinates po sitioned. In addition, the distance to the nearest branch is determined and displayed.

3: 3 :

Routenoptimierung und Routenalternativen in der Navigationslösung mit integrierter Marken(Brand)-Information.Route optimization and route alternatives in the navigation solution with integrated brand information.

Innerhalb der Kartendarstellung werden die Niederlassungen der Marken(Brand)-firma mit Hilfe der Logos dargestellt und gemäß den Lagekoordinaten positioniert. Das Navigationsgerät ermittelt anhand der Kenntnis aller Niederlassungen der Brandingfirma alternative Fahrrouten zum Ziel, die an den jeweiligen Niederlassungen vorbeiführen. Zusätzlich können online spezifische Informationen zur Marke (Brand) eingespielt und dargestellt werden.Within The map representation will be the branches of the brands (brand) company represented by the logos and according to the Position coordinates positioned. The navigation device determines based on the knowledge of all branches of the branding company alternative Driving routes to the destination, which lead past the respective branches. Additionally, online can provide specific information recorded and presented to the brand (brand).

ZITATE ENTHALTEN IN DER BESCHREIBUNGQUOTES INCLUDE IN THE DESCRIPTION

Diese Liste der vom Anmelder aufgeführten Dokumente wurde automatisiert erzeugt und ist ausschließlich zur besseren Information des Lesers aufgenommen. Die Liste ist nicht Bestandteil der deutschen Patent- bzw. Gebrauchsmusteranmeldung. Das DPMA übernimmt keinerlei Haftung für etwaige Fehler oder Auslassungen.This list The documents listed by the applicant have been automated generated and is solely for better information recorded by the reader. The list is not part of the German Patent or utility model application. The DPMA takes over no liability for any errors or omissions.

Zitierte Nicht-PatentliteraturCited non-patent literature

  • - http://germannews.com/navisysteme.htm [0002] - http://germanews.com/navisysteme.htm [0002]
  • - http://www.hotel.de/Press.aspx?mode=article&Ing=DE&item226 [0002] - http://www.hotel.de/Press.aspx?mode=article&Ing=DE&item226 [0002]

Claims (2)

Verwendung von Navigationslösungen, Navigationssoftware, Navigationsgeräte und alle zur Navigation geeigneten Geräte dadurch gekennzeichnet, dass in diese Navigationslösungen eine, von der Marke (Brand) des Navigationsgerätes und des Herstellers des Navigationsgerätes unabhängige Markeninformation (Branding) integriert ist, wobei die Ausprägung der Markeninformation (das Branding) von einem oder auch mehreren Marken (Brands) in Form von einfachen Logos oder Integration der Marke (des Brands) in den Namen der Navigationslösung ausgeführt wird.Use of navigation solutions, navigation software, navigation devices and all devices suitable for navigation, characterized in that in these navigation solutions, one, of the brand of the navigation device and the manufacturer of the navigation device independent brand information (branding) is integrated, the expression of the brand information (the Branding) of one or more brands in the form of simple logos or integration of the brand in the name of the navigation solution. Verwendung von Navigationslösungen, Navigationssoftware, Navigationsgeräte und alle zur Navigation geeigneten Geräte nach Patentanspruch 1, dadurch gekennzeichnet, dass die Marken(Brand)-information so ausgeführt wird, dass speziell bei jedem Einschalten des Gerätes, bei Eingabe eines Zieles oder auch kontinuierlich während der gesamten Betriebszeit spezielle Informationen zur Marke (Brand) bzw. zur Lage der, zur Entfernung zur oder dem Weg zur marken(brand)-spezifischen Niederlassung gegeben werden. Diese Informationen können fest in die Lösung integriert werden oder online/realtime in die Navigationslösung eingespielt und so dem Nutzer zur Verfügung gestellt werden.Use of navigation solutions, navigation software, Navigation devices and all devices suitable for navigation according to claim 1, characterized in that the marks (fire) information so running, especially at every turn on device, when entering a destination or continuously special information during the whole operating time to the brand or to the location of, for removal to or Way to be given to the brand (brand) -special branch. This information can be fixed in the solution be integrated or online / real-time in the navigation solution recorded and thus made available to the user.
DE200910023610 2009-06-02 2009-06-02 Navigation device, particularly navigation system or navigation software, has branding information integrated by brand of navigation device and manufacturer of navigation device independent of branding information Ceased DE102009023610A1 (en)

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DE200910023610 DE102009023610A1 (en) 2009-06-02 2009-06-02 Navigation device, particularly navigation system or navigation software, has branding information integrated by brand of navigation device and manufacturer of navigation device independent of branding information

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Cited By (1)

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US10422654B2 (en) 2011-06-03 2019-09-24 Apple Inc. Devices and methods for comparing and selecting alternative navigation routes

Citations (5)

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DE10009723A1 (en) * 2000-03-01 2001-09-06 Grundig Ag Device and method for operating a vehicle
US6480786B2 (en) * 2000-05-15 2002-11-12 Alpine Electronics, Inc. Method and system for route guiding
US20040209601A1 (en) * 1998-12-23 2004-10-21 American Calcar Inc. Technique for effective communications with, and provision of global positioning system (GPS) based advertising information to, automobiles
US20080082262A1 (en) * 2006-08-10 2008-04-03 Andrew De Silva Method and apparatus for associating brand icon with POI location for navigation system
US20080281516A1 (en) * 2007-05-02 2008-11-13 Ian Cummings Advertising management in a wireless client-server navigation system

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040209601A1 (en) * 1998-12-23 2004-10-21 American Calcar Inc. Technique for effective communications with, and provision of global positioning system (GPS) based advertising information to, automobiles
DE10009723A1 (en) * 2000-03-01 2001-09-06 Grundig Ag Device and method for operating a vehicle
US6480786B2 (en) * 2000-05-15 2002-11-12 Alpine Electronics, Inc. Method and system for route guiding
US20080082262A1 (en) * 2006-08-10 2008-04-03 Andrew De Silva Method and apparatus for associating brand icon with POI location for navigation system
US20080281516A1 (en) * 2007-05-02 2008-11-13 Ian Cummings Advertising management in a wireless client-server navigation system

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
http://germannews.com/navisysteme.htm
http://www.hotel.de/Press.aspx?mode=article&Ing=DE&item226

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10422654B2 (en) 2011-06-03 2019-09-24 Apple Inc. Devices and methods for comparing and selecting alternative navigation routes
EP2715285B1 (en) * 2011-06-03 2020-11-04 Apple Inc. Devices and methods for comparing and selecting alternative navigation routes
US11397093B2 (en) 2011-06-03 2022-07-26 Apple Inc. Devices and methods for comparing and selecting alternative navigation routes
US11971273B2 (en) 2011-06-03 2024-04-30 Apple Inc. Devices and methods for comparing and selecting alternative navigation routes

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Effective date: 20110228