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CN1893418A - Method for displaying custom-made content displayed in subarea in screen - Google Patents

Method for displaying custom-made content displayed in subarea in screen Download PDF

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Publication number
CN1893418A
CN1893418A CN 200510027465 CN200510027465A CN1893418A CN 1893418 A CN1893418 A CN 1893418A CN 200510027465 CN200510027465 CN 200510027465 CN 200510027465 A CN200510027465 A CN 200510027465A CN 1893418 A CN1893418 A CN 1893418A
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CN
China
Prior art keywords
production plan
demonstration
client terminal
display screen
subregion
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN 200510027465
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Chinese (zh)
Inventor
金骏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
XINNA ADVERTISEMENT MEDIA CO Ltd SHANGHAI
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XINNA ADVERTISEMENT MEDIA CO Ltd SHANGHAI
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Application filed by XINNA ADVERTISEMENT MEDIA CO Ltd SHANGHAI filed Critical XINNA ADVERTISEMENT MEDIA CO Ltd SHANGHAI
Priority to CN 200510027465 priority Critical patent/CN1893418A/en
Publication of CN1893418A publication Critical patent/CN1893418A/en
Pending legal-status Critical Current

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The method includes following steps: based on operation from user, server customizes information of display work plan, saves the plan to database, carries out corresponding deployment of WebService, and informs client end to obtain information of display work plan; through WebService, client end reads information of display work plan; based on information of display work plan, file manager in client end down loads resources needed, and carries out zonal display in display screen based on the information; client terminal carries out updating operation for the display work plan. Being capable of carrying out zonal display for contents of advertisement and news, customizing playing frequencies and time period, the invention can display more abundant information expediently.

Description

The subregion shows the method for custom-made content in the display screen
Technical field
The present invention relates to computer realm, particularly computer picture shows and the interactive information field, specifically is meant the method for demonstration custom-made content in subregion in a kind of display screen.
Background technology
In the modern life, various e-advertisings have become the indispensable element of current society, and the general carrier that adopts of e-advertising is generally LCDs, shown information in the liquid crystal display screen of routine, such as the wall-hanging LCDs of subway station and subway carriage the inside are more single mostly, and be that circulation is play, lack real-time change, can't carry out real time altering, and can not carry out mutual with spectators; On the other hand, screen size is limited, can't represent multiple different information simultaneously.
Chinese invention patent application 1584935A number disclosed " realizing method and the display device that play different play content subregion in the display screen " has also realized the branch screen display system, what but adopt is that the Media Player kernel control of HTML and Microsoft is realized, on efficient and on the autgmentability, all be restricted, and because be in browser, to show, be very restricted on the function, can't add up also that (its hardware is not touch-screen to the clicking rate of advertisement, and be subjected to the limitation of BS framework, also can't accomplish), bases fit is play in the split screen of unit, and is not suitable for a large amount of advertisement machine network systems.
Summary of the invention
The objective of the invention is to have overcome above-mentioned shortcoming of the prior art, provide a kind of can the subregion demonstration, displaying contents and demonstration time can flexible customization, display efficiency is higher, take the method that subregion in the less display screen of resource shows custom-made content.
In order to realize above-mentioned purpose, the subregion shows that the method for custom-made content is as follows in the display screen of the present invention:
The subregion shows the method for custom-made content in this display screen, comprises server and the client terminal that is connected by network, it is characterized in that described method may further comprise the steps:
(1) server is operated customization demonstration production plan information according to the user and is saved in the database;
(2) server carries out relevant Web Service deployment;
(3) the server notification client terminal obtains described demonstration production plan information;
(4) client terminal reads described demonstration production plan information by WebService;
(5) file manager in the client terminal carries out the download of resource requirement according to demonstration production plan information;
(6) the client terminal subregion of carrying out in the display screen according to described demonstration production plan information shows;
Whether (7) client terminal detects current demonstration production plan information expired, if out of date, then shows production plan renewal operation; Otherwise, repeating step (6) then.
The subregion shows that the demonstration production plan information of the method for custom-made content comprises displaying contents, demonstration time, display frequency, file address and on-screen display (osd) area in this display screen.
The subregion shows that the displaying contents of the method for custom-made content comprises video, picture, literal or animation in this display screen.
The subregion shows that the database of the method for custom-made content can be SQL Server 2000, SyBase or Oracle in this display screen.
The subregion shows that the WebService deployment of carrying out of the method for custom-made content may further comprise the steps in this display screen:
(1) use VS.NET2003 to set up Asp.net WebService service routine;
(2) set up the Web virtual directory;
(3) provide unified external reference interface, read demonstration production plan new in the described database and be formatted into the demonstration production plan form of standard.
The subregion shows that the server notification client terminal of the method for custom-made content obtains being operating as of described demonstration production plan information in this display screen:
The connection of setting up by the UDP heartbeat system will comprise ID number of this time new demonstration production plan and the information of the WebService address of server is sent to client terminal.
The subregion shows that the client terminal of the method for custom-made content reads described demonstration production plan information by WebService and may further comprise the steps in this display screen:
(1) the production plan manager in the client terminal is according to WebService address in the UDP message and production plan ID value, the unified external reference interface among the far call WebService;
(2) server will show that production plan information is returned to client terminal with the form of DataSet by the Http agreement;
(3) transmit in network with the XML form after this DataSet object sequenceization;
(4) client terminal is stored in this locality with the demonstration production plan information of XML form with document form, and notice production plan manager new demonstration production plan information has been downloaded and finished.
The download that file manager in this display screen in the client terminal of the method for subregion demonstration custom-made content carries out resource requirement is meant:
The resource that file manager in the client terminal is downloaded needs according to the file address that shows in the production plan information is downloaded, and file transfer protocol (FTP) can be FTP, TFTP, SFTP, SSH or Bittorrent agreement.
The subregion shows that the subregion demonstration that the client terminal of the method for custom-made content carries out in the display screen according to described demonstration production plan information may further comprise the steps in this display screen:
(1) obtains the demonstration production plan in the demonstration production plan information of production plan manager with the XML form in internal memory;
(2) the message play control in the client terminal, media play control, image play control are by obtaining new demonstration production plan from the production plan manager;
(3) the split screen display manager is provided with according to the position and the size of user's operation with message play control, media play control, image play control;
(4) message play control, media play control, image play control show at the display screen of client terminal according to the resource of demonstration production plan that is obtained and demonstration respectively.
The subregion shows that the client terminal of the method for custom-made content shows that production plan renewal operation may further comprise the steps in this display screen:
(i) resource of the expired download of deletion appointment;
Apply for that (ii) server end obtains new production plan again, comprising:
(a) check whether also have new demonstration production plan information;
(b) if do not have, then client terminal waits for that new demonstration production plan notice arrives; If have, then repeat described step (1).
Owing to subregion in the display screen that has adopted this invention shows the method for custom-made content, make ad content and news content can be on same screen the subregion independent play-out, the size of each play area and shape can be adjusted arbitrarily, the content-form that play in each zone also can be different, can be literal, picture, animation, Flash, video; Simultaneously, play content can be play according to the job list that pre-defines fully, and the broadcast frequency and the reproduction time section of each advertisement can be arranged in production plan, can show abundanter information very easily as requested.
Description of drawings
Fig. 1 is the schematic network structure that the subregion shows the method for custom-made content in the display screen of the present invention.
Fig. 2 is the flow chart that the subregion shows the method for custom-made content in the display screen of the present invention.
Fig. 3 carries out the schematic diagram that the subregion in the display screen shows for client terminal of the present invention according to described demonstration production plan information.
Fig. 4 is that functional area is divided schematic diagram in the display screen of the present invention.
Embodiment
In order more to be expressly understood technology contents of the present invention, describe in detail especially exemplified by following examples.
See also shown in Figure 1ly, the subregion shows that the network configuration of method of custom-made content is as follows in this display screen:
Database server: be used for depositing information such as employed ad content of advertising platform and playing plan.
Promotional literature server: the file server that is used to deposit advertisement picture file, advertisement video file.
Web server: the user deposits the server of advertising platform management end program.The keeper comes contents such as ad content, playing plan are safeguarded by visiting in this server the management end program.
WebService server: the server that is used to deposit the advertising platform Web service.Advertisement machine terminal obtains up-to-date contents such as playing plan by the Web service of visiting in this server.
Network communication server: the server that is used for sending " new playing plan is arranged " instruction to advertisement machine.Whether the playing plan in the network communication server monitor database upgrades, and finds to have upgraded, and then sends " new playing plan is arranged " and instructs on the advertisement machine of correspondence.
Management end: the PC that inserts the Internet network.The keeper manages contents such as ad content, playing plans by keying in the network address visit advertising platform management end program of advertisement launching platform.
Advertisement machine terminal: obtain up-to-date playing plan, and play the ad content of appointment according to the playing plan that obtains.
See also shown in Figure 2ly again, the subregion shows that the method for custom-made content may further comprise the steps in this display screen:
The first step: server is formulated and is shown production plan information
Wherein realized the free setting of user for play content and reproduction time in the Ezingy information terminal, wherein server end has used System Service service, and is furnished with that the mode of graphical interfaces realizes.Start Ezingy production plan setting program EzingyPlaner in service end, according to the production plan call format each video, picture, literal or the time of animated advertising broadcast and the frequency of broadcast are provided with, are saved in SQL Server 2000 databases after being provided with.
Second step: the WebService disposes
Use VS.NET2003 to set up Asp.net WebService service routine, and set up the Web virtual directory, GetMyWorkPlan (int id) is provided method, realize demonstration production plan information new in the reading database and be formatted into the demonstration production plan form of standard, unified external reference interface is provided, use WebService optimal deployment that ASP.NET realizes on Windows 2003 Server and Windows 2000 Server servers, and domain name or the visit of IP address are provided.
The 3rd step: the notice client is obtained production plan
Server just can be by the connection of UDP heartbeat system foundation, with new demonstration production plan information notice client.In UDP message, will comprise ID number and the WebService address of server of this time new demonstration production plan, client just can know that where reading which concrete WebService serves and obtain up-to-date demonstration production plan like this.
The 4th step: client reads WebService and shows production plan
Client is after obtaining obtaining new demonstration production plan order, the production plan manager is according to WebService address in the UDP message and production plan ID value, far call WebService method GetMyWorkPlan (int ID), service end is returned to client with the form of DataSet by the Http agreement with production plan, transmit in network with the XML form after the DataSet object sequenceization, client is stored in this locality with the production plan of XML form with document form again, and notice production plan manager new demonstration production plan has been downloaded and finished.
The 5th step: client file manager downloaded resources
The resource that client is downloaded needs according to the file address that shows in the production plan is downloaded, wherein used the Bittorrent agreement, utilize the Internet resources file in download fast, simultaneously also can adopt other file transfer protocol (FTP), for example agreements such as FTP, TFTP, SFTP, SSH.
The 6th step: client is carried out according to new demonstration production plan
Production plan manager and split screen display manager carry out initialization and layout to three core controls, and obtain play content according to new production plan, finally are presented on the terminal screen.
See also Fig. 3 and shown in Figure 4 again, this operation may further comprise the steps:
(1) the production plan manager obtains playing plan in internal memory by calling in the demonstration production plan of DataSet procedure set ReadXML () method with the XML form;
(2) Mes sagePlayer, MediaPlayer, three core controls of ImagePlayer are from passing through to obtain new demonstration production plan from the production plan manager;
(3) EzingyShowManager (split screen display manager) is provided with the position and the size of three core controls;
(4) final effect is presented on the terminal liquid crystal display screen.
The 7th step: show that production plan is expired
Detect to show whether production plan is expired, if expired, applies for that server end obtains new production plan again, and the expired advertisements file of deletion appointment.
The 8th step: apply for new demonstration production plan
Check whether also have new demonstration production plan,, wait for that new demonstration production plan notice arrives if do not have; If have, then repeat whole flow process.
Wherein, the details of several controls are as follows:
(1) control title: ImagePlayer image play control
Abbreviated functional description: the broadcast user that rolls is imported the pictorial information in the control into.
Realization mechanism: this control shows the time interval by reading the picture that is comprised in the picture clauses and subclauses, and the monitoring of use clock control, behind the arrival event interval, read the new pictorial information that the user is imported into, and by using the mechanism that repaints of control, it is repainted on the control surface, realize rolling playing pictures function.
Attribute list:
Attribute-name Describe Function
SizeMode The locate mode of image.Normal: image is placed in the upper left corner of control.If image is bigger than the control that comprises it, then this image will be tailored.AutoSize: adjust the control size, make it equal the image size that is comprised.CenterImage: if control is bigger than image, then image will show between two parties.If image is bigger than control, then picture will occupy the control center, and outward flange will be tailored.StretchImage: the image in the control is stretched or shrinks, to be fit to the size of control.Be defaulted as StretchImage Determine the display position and the display mode of image.
PlayMode The pattern of picture playing. mainly contain 2 kinds of pattern: Single: wall scroll order pattern Multi: many clauses and subclauses pattern is defaulted as Single Determine only to load individual picture and show that still many load the back roll display together.
DisplayItems The picture entry set that needs circulation to show.Come into force during at PlayMode for Multi.Comprise picture address in the picture clauses and subclauses, information such as the demonstration time of picture. When PlayMode is Multi, control is determined the image content that rolls and play by loading the picture clauses and subclauses in the set.
Method list:
The method name Describe Function
Display Displaying image in scrolling mode Information such as the position that should show according to the property calculation picture that has been provided with, size, and it is rolled play.
Pause Suspend playing pictures
Play Suspend the playing pictures that continue the back
List of thing:
Event name Describe Function
DisplayItemMatured Event when the demonstration time of current clauses and subclauses expires Can notify the picture of the current broadcast of external program to play end by this incident, external program can load next pictures as required and notify control to play the new picture that loads.
(2) control title: MediaPlayer media play control
Abbreviated functional description: the playing video file control, can read self-defined XML form demonstration production plan and come the reproduction time of controls playing content and content
Realization mechanism: this control plays to spectators and appreciates by using the AudioVideoPlayback technology that video file among the Filepath is loaded out, can reach different display effect or control requirements by method in attribute in the tabulation that sets a property or the call method tabulation simultaneously.
Attribute list:
Attribute-name Describe Function
AutoFill Whether automatically according to the size display video of control Its attribute is set to true then when displaying video, and the size when control can be play video file is adjusted to and the control consistent size automatically.
FilePath Obtain or be provided with the multimedia file address The address of recording of video file is play time space and is loaded video file from the address.
PlayStatus Obtain the state I nit of multimedia: video file does not begin to play; Stopped: video file is play and is finished; Paused: during video file is play and suspended; Running: during video file is play. The current state of record control.
CanStep Obtain multimedia file and whether support stepping Whether the video file that obtains current broadcast supports the operation of stepping.
DisplayMultiple The multiple that video shows Demonstration multiple when being used for the control of video broadcast, when video size is taken advantage of in showing that multiple greater than the control size is, will be according to control size display video.
VideoSize The video size of multimedia file Obtain the size of the video file of current broadcast.
TotalTime The time span of multimedia file Obtain total reproduction time of the video file of current broadcast.
CurrentTime Obtain current playing time Obtain the time that the video file of current broadcast has been play.
Volume Volume Obtain current video playback volume.
Method list:
The method name Describe Function
Play Play multimedia files
Pause Suspend play multimedia files
Stop Stop play multimedia files
OpenVoice Open sound
CloseVoice Close sound
GetVolume Obtain volume The value that is equal to getattr Volume
SetVolume Volume is set The value that is equal to the Volume that sets a property
Step Stepping
FullScreen Full frame
SetRate F.F.
GetTotalTime Obtain the total reproduction time length of multimedia file The value that is equal to getattr TotalTime
GetCurrentTime Obtain the current reproduction time progress of multimedia file The value that is equal to getattr CurrentTime
SetCurrentTime The current reproduction time of multimedia file is set Can make multimedia file jump to the fixed time section to play by this value is set.
List of thing:
Event name Describe Function
MediaPlayStateChanged Event when the multimedia file broadcast state changes Judge by using this incident whether broadcast state plays end as file, if play to finish then can advising process load new multimedia file to play, reach the purpose of loop play with this.
(3) control title: MessagePlayer message play control
Abbreviated functional description: the broadcast user that rolls is imported the word message in the control into.
Realization mechanism: this control is by using the monitoring of clock control, recomputate word message position after the ScrollMode direction moves SpeedPix pixel every the SpeedUnit millisecond, and by using the mechanism that repaints of control, word message is repainted on the control surface broadcast word message of realizing rolling.
Attribute list:
Attribute-name Describe Function
Items The entry set of word message.Come into force during at PlayMode for Multi. When PlayMode is Multi, control is determined the content of rolling and playing by loading the word message clauses and subclauses in the set.
PlayMode The pattern that literal is play. mainly contain 2 kinds of pattern: Single: wall scroll order pattern Multi: many clauses and subclauses pattern is defaulted as Single Determining only to load the single message roll display still is that multiple messages loads the back roll display together.
DisplayItem The clauses and subclauses of current demonstration. be defaulted as sky When PlayMode is Single, the content that control rolls and plays.
Separator Decollator when word message is play. be defaulted as four spaces Segmentation symbol between the word message.To allow the user recognize the end of a message and the beginning of another message clearly.
SpeedPix The broadcasting speed of letter information list content (unit: pixel), expression SpeedUnit millisecond With the SpeedUnit combination, with the speed of control character rolling.
A rolling SpeedPix pixel. acquiescence: 1
SpeedUnit The broadcasting speed unit of measurement of letter information list content (unit: millisecond), SpeedPix pixel of expression SpeedUnit millisecond rolling. acquiescence: 1 With the SpeedPix combination, with the speed of control character rolling.
ScrollMode Rolling mode when word message is play. mainly contain 5 kinds of pattern: None: no rolling mode, direct switch contents behind the arrival Preset Time; LeftToRight: roll from left to right; RightToLeft: from right past rolling left; TopToBottom: roll BottomToTop from top to bottom: roll acquiescence: RightToLeft from the bottom up Rotating direction when the control word message is play.
MessageAlgin The alignment thereof of word message. mainly contain 9 kinds of pattern: BottomCenter: content base alignment in vertical direction, align center in the horizontal direction.BottomLeft: content base alignment in vertical direction, flush left BottomRight in the horizontal direction: content base alignment in vertical direction, flush right in the horizontal direction.MiddleCenter: content is justified in vertical direction, in the horizontal direction align center.MiddleLeft: content is justified in vertical direction, in the horizontal direction flush left.MiddleRight: content is justified in vertical direction, in the horizontal direction flush right.TopCenter: content top alignment in vertical direction, align center in the horizontal direction.TopLeft: content top alignment in vertical direction, flush left in the horizontal direction.TopRight: content top alignment in vertical direction, flush right in the horizontal direction.Acquiescence: MiddleCenter The display position of word message in control.
Method list:
The method name Describe Function
Display Display text message Information such as the position that should show according to the property calculation literal that has been provided with, size, and make its rolling
Play.
Pause Suspend and play word message
Play Suspend the broadcast word message that continue the back
List of thing:
Event name Describe Function
DisplayItemFinished The word message of current broadcast all shows event when finishing Can notify the word message of the current broadcast of external program to play end by this incident, external program can load next bar literal message as required and notify control to play the new word message that loads.
Wherein, self-defined XML form shows being explained as follows in detail of production plan information:
*<tAdWorkPlan〉// master meter
*<ID〉31</ID〉// unique identification of master meter record
*<Type〉1</Type〉// type: 1 is expressed as the multimedia advertising production plan
*<CreatedUserID〉1</CreatedUserID〉// keeper's numbering of production plan created
*<and CreatedDate〉2005-01-18T15:08:22</CreatedDate〉// create the time of production plan
* </tAdWorkPlan>
<tAdWorkPlanDetails〉// detail record
<ID〉78</ID〉// unique identification in the detail record
*<WorkPlanID〉31</WorkPlanID〉// unique identification of master meter record
*<ContentID〉8</ContentID〉// unique identification of ad content
<StartDate〉2005-01-01</StartDate〉// Start Date of the term of validity of ad content
<EndDate〉2006-01-31</EndDate〉// Close Date of validity date of ad content
<StartTime〉1900-01-01T00:00:00</StartTime // the reproduction time section in a day of ad content it
Time started
<EndTime〉1900-01-01T23:59:00</EndTime // the reproduction time section in a day of ad content it
Concluding time
*<DisplayTime〉30</DisplayTime〉// if static advertising (being display advertising) then is used to control the list of picture
The circulation demonstration time
*<Number〉1</Number〉// broadcasting time, be assumed to be 2 contacts and play 2 times.
*<and ContractNumber〉TEST</ContractNumber〉// Contract NO
<Title〉the XBOX advertisement</Title〉// ad title
<Content〉01.avi</Content〉// ad content, multimedia advertising is the filename of advertisement
<FileURL〉http://local/40419-1.wmv</FileURL〉// be used for the address of preview file
<DownloadURL〉http://local/40419-1.wmv</DownloadURL // download address of promotional literature, institute
To distinguish 2 addresses, for big
The transmission of promotional literature may be adopted
The BT technology
*<Type〉1</Type〉// type: 1 is expressed as the multimedia advertising production plan
*<and ContentStartDate〉2005-01-01</ContentStartDate〉// Start Date of contract life
*<and ContentEndDate〉2005-01-31T00:00:00</ContentEndDate〉// Close Date of contract validity date
*<Remarks/〉// the treaty content remarks
*<Flag〉1</Flag〉// sign that whether treaty content has destroyed, but not do thorough deletion.1 is that treaty content is effective.
</tAdWorkPlanDetails>
In the process of specific implementation, this shows that the production plan background data base adopts the SQL SERVER 2000SP3 of Microsoft, and by disposing the form of ASP.NET XML WebService, to show that production plan is issued to each station terminal machine with the XML form, the update playing content that terminating machine all the time can be instant and the reproduction time of content.
Technically, what this patent adopted is service-oriented architecture (SOA), it is a kind of method that is used to make up distributed system, the distributed application program that adopts this method of SOA to make up can be given the terminal use as service offering with function, also can make up other service---this is current the most popular new technology, the unified interface that can satisfy under the distributed condition is used, can obtain the production plan of far-end server by Internet such as playback equipment, and traditional technology all is based on this locality, designs and disposes under the hardware condition of no network; In addition, aspect video decode, traditional MicrosoftMediaplayer control progressively has been integrated into the DirectX technology, and in the DirectX technology, obtain expanding and development, no matter from the playing efficiency of video or on effect, big improvement has been arranged all, and we are that the form by the Windows program reads video file, need not by browser, thereby have saved the expensive source of system greatly; And traditional technology is called the ActiveX control realization in the Html page, all must depend on the IE browser, and its program controlled system property also has been subjected to the restriction of the authority of browser own, such as can't directly deleting promotional literature etc.
Adopt above method, can be achieved as follows:
1. the variation of file format:
The advertisement playing platform can be supported the broadcast of word message, picture, video simultaneously.The advertisement machine playing program has three main viewing areas: word message district (roll and play word message), picture region (playing pictures advertisement), video area (play multimedia advertisement), three zones are used to play dissimilar advertisements.
2. divide the content play advertisement at times:
A) term of validity and the reproduction time section thereof of keeper by the advertisement in the playing plan is set, the actual play time of control advertisement.
When b) after the advertisement machine program is playing an advertisement, loading the playing plan of next advertisement by judging that current date is whether within the term of validity in advertisement and by judging whether the current time determine within the reproduction time section of advertisement whether current ad content is play, so circulation has realized the function of branch content play advertisement at times repeatedly.
For more detailed statement divides the function of content play advertisement at times, we might as well give an example and illustrate:
Our hypothesis has three advertisement putting merchant A, B, C now.Each gray input plan is as follows:
Advertiser The adline of throwing in The term of validity (advertisement putting date) The reproduction time section
A Word message Three months (March 15 was to June 15) Whole day
B Picture One month (June 1 was to June 30) Early 10 are arrived late 20 points
C Video Two weeks (June 15 June 1) Early 8 o'clock to 10 o'clock
17 o'clock to 18 o'clock afternoon
D Video Two months (March 15 was to May 15) Early 8 are arrived late 20 points
……
Information such as the ad content that the keeper throws in advertiser by the use and management end, the term of validity, reproduction time section are entered in the database, simultaneously display advertising and video ads file are uploaded in the file server.Advertisement machine receives after the download instruction downloads ad file and up-to-date playing plan from file server and WebService server, and advertisement machine began to carry out new playing plan after playing plan was downloaded and finished.Whether the advertisement machine program determines whether current advertisement plays by judging current date and time in the term of validity of advertisement and reproduction time section.As suppose that current date is April 1, and the current time is 8 thirty of morning, then the advertisement machine program judges to have only A, D advertisement to meet the broadcast condition at present by its term of validity and reproduction time section verification scheme, plays; As suppose that the date is June 1 then, current time is a 12 noon, then advertisement machine program verification scheme judges that the term of validity and the reproduction time section of advertisement A, B are eligible, plays, though the term of validity of advertisement C is eligible not in its reproduction time section, will not play, though advertisement D in its reproduction time, not in its term of validity, also will not play, under precondition, only play A, the B advertisement like this.We come out the more clear statement of top supposed situation with form:
Current date Current time The term of validity is judged The reproduction time section is judged Meet the advertisement of preceding 2 conditions simultaneously
April 1 8 thirty of morning A: B before the deadline: C outside the term of validity: D outside the term of validity: before the deadline A: B in the reproduction time section: C outside the reproduction time section: D in the reproduction time section: in the reproduction time section A,D
June 1 12 noon A: B before the deadline: C before the deadline: D before the deadline: outside the term of validity A: B in the reproduction time section: C in the reproduction time section: D outside the reproduction time section: in the reproduction time section A,B
June 10 17 thirty of afternoon A: B before the deadline: C before the deadline: D before the deadline: outside the term of validity A: B in the reproduction time section: C in the reproduction time section: D in the reproduction time section: in the reproduction time section A,B,C
……
As seen from the above table, realized in the different time periods playing different contents by control to the term of validity and reproduction time section, practical raising the input efficient of advertisement.
Adopted the method for demonstration custom-made content in subregion in the display screen among the present invention; the touch terminating machine of this multimedia is at operatorless idle period; with the automatically actuated split screen play-back technology of the mode of screen protection; realize multi-form content in the same display screen, the method for subregion broadcast at times according to showing that production plan must be arranged in.Utilize this method can realize ad content and news content subregion independent play-out on same screen, the size of each play area and shape can be adjusted arbitrarily, the content-form that play in each zone also can be different, can be literal, picture, animation, Flash, video; Play content can be play according to the job list that pre-defines fully, and the broadcast frequency and the reproduction time section of each advertisement can be arranged in production plan.In the method, we use the method for DirectX technology and the combination of Dotnet technology, on the basis of AudioVideoPlayback control in DirectX 9.0 for Managed Code and the ShockwaveFlashObjects control of Marcomedia, independent research goes out Media Player control, this control can tabulate playing video file and animation file by reading operation, guarantee the clear picture smoothness of broadcast, blank screen or pause can not appear, and can support AVI, MPEG2, MPEG4, ASF, various video file formats such as WMV; It is video format or SWF animated format that this control can also be discerned the file of playing automatically, selects corresponding core control to play.Same Message player and Image player control all can the reading displayed production plan be play Word message and pictorial information.Can show abundanter information very easily as requested.
In daily life, along with interactively multi-media information terminal machine is more and more gone into the thick of life, information terminal is as the platform of a kind of information issue and propaganda, its role and influence are more and more significant, split screen technical scheme disclosed in this invention can be used as an advertisement display platform on the multi-media information terminal, when multi-media information terminal machine is operatorless, form with the split screen technology starts as screen protection, at times with the content play advertisement, if someone operates machines, then withdraw from split screen screen protection system automatically, get back to the interface of information inquiry; In technical scheme disclosed in this invention, can set the time that the screen protection of acquiescence is ejected, also can be split screen system plays a period of time after automatic return information inquiry system interface.This split screen technology will be applied in the Ezingy multi-media information terminal mutual with tele-control system on, as the important component part displaying advertisement and the out of Memory of whole system, can obtain extraordinary effect and user feedback.
Moreover, split screen technical scheme disclosed in this invention also can be as a kind of form of expression of information platform, and the server end of information issue can be controlled time and the content that client shows by remote live; Such as the courseware display platform of remote teaching or sub-district notice information distribution platform etc.
In this specification, the present invention is described with reference to its certain embodiments.But, still can make various modifications and conversion obviously and not deviate from the spirit and scope of the present invention.Therefore, specification and accompanying drawing are regarded in an illustrative, rather than a restrictive.

Claims (10)

1, the method for subregion demonstration custom-made content in a kind of display screen comprises server and the client terminal that is connected by network, it is characterized in that described method may further comprise the steps:
(1) server is operated customization demonstration production plan information according to the user and is saved in the database;
(2) server carries out relevant Web Service deployment;
(3) the server notification client terminal obtains described demonstration production plan information;
(4) client terminal reads described demonstration production plan information by WebService;
(5) file manager in the client terminal carries out the download of resource requirement according to demonstration production plan information;
(6) the client terminal subregion of carrying out in the display screen according to described demonstration production plan information shows;
Whether (7) client terminal detects current demonstration production plan information expired, if out of date, then shows production plan renewal operation; Otherwise, repeating step (6) then.
2, the method for subregion demonstration custom-made content in the display screen according to claim 1 is characterized in that described demonstration production plan information comprises displaying contents, demonstration time, display frequency, file address and on-screen display (osd) area.
3, the method for subregion demonstration custom-made content in the display screen according to claim 2 is characterized in that described displaying contents comprises video, picture, literal or animation.
4, the method for subregion demonstration custom-made content in the display screen according to claim 1 and 2 is characterized in that described database is SQL Server 2000, SyBase or Oracle.
5, the subregion shows and it is characterized in that the method for custom-made content in the display screen according to claim 1 and 2, and the described WebService that carries out disposes and may further comprise the steps:
(1) use VS.NET2003 to set up Asp.net WebService service routine;
(2) set up the Web virtual directory;
(3) provide unified external reference interface, read demonstration production plan new in the described database and be formatted into the demonstration production plan form of standard.
6, the method for subregion demonstration custom-made content in the display screen according to claim 5 is characterized in that described server notification client terminal obtains being operating as of described demonstration production plan information:
The connection of setting up by the UDP heartbeat system will comprise ID number of this time new demonstration production plan and the information of the WebService address of server is sent to client terminal.
7, the method for subregion demonstration custom-made content in the display screen according to claim 6 is characterized in that described client terminal reads described demonstration production plan information by WebService and may further comprise the steps:
(1) the production plan manager in the client terminal is according to WebService address in the UDP message and production plan ID value, the unified external reference interface among the far call WebService;
(2) server will show that production plan information is returned to client terminal with the form of DataSet by the Http agreement;
(3) transmit in network with the XML form after this DataSet object sequenceization;
(4) client terminal is stored in this locality with the demonstration production plan information of XML form with document form, and notice production plan manager new demonstration production plan information has been downloaded and finished.
8, the method for subregion demonstration custom-made content in the display screen according to claim 2 is characterized in that the download that the file manager in the described client terminal carries out resource requirement is meant:
The resource that file manager in the client terminal is downloaded needs according to the file address that shows in the production plan information is downloaded, and file transfer protocol (FTP) is FTP, SFTP, SSH or Bittorrent agreement.
9, the method for subregion demonstration custom-made content in the display screen according to claim 7 is characterized in that, the subregion demonstration that described client terminal carries out in the display screen according to described demonstration production plan information may further comprise the steps:
(1) obtains the demonstration production plan in the demonstration production plan information of production plan manager with the XML form in internal memory;
(2) the message play control in the client terminal, media play control, image play control are by obtaining new demonstration production plan from the production plan manager;
(3) the split screen display manager is provided with according to the position and the size of user's operation with message play control, media play control, image play control;
(4) message play control, media play control, image play control show at the display screen of client terminal according to the resource of demonstration production plan that is obtained and demonstration respectively.
10, the method for subregion demonstration custom-made content in the display screen according to claim 1 and 2 is characterized in that, described client terminal shows that production plan renewal operation may further comprise the steps:
(i) resource of the expired download of deletion appointment;
Apply for that (ii) server end obtains new production plan again, comprising:
(a) check whether also have new demonstration production plan information;
(b) if do not have, then client terminal waits for that new demonstration production plan notice arrives; If have, then repeat described step (1).
CN 200510027465 2005-07-01 2005-07-01 Method for displaying custom-made content displayed in subarea in screen Pending CN1893418A (en)

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