CN112887762A - Method and system for delivering IPTV (Internet protocol television) advertisement resources according to crowd labels - Google Patents
Method and system for delivering IPTV (Internet protocol television) advertisement resources according to crowd labels Download PDFInfo
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
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Abstract
The application relates to a method and a system for delivering IPTV advertisement resources according to crowd labels. When advertisements need to be put, the set top box sends an advertisement request to the private network server, the private network server receives the advertisement request, acquires the crowd label attribute corresponding to the set top box, sends the advertisement request carrying the crowd label attribute to the public network server, the public network server judges whether advertisement resources meeting the conditions exist according to the crowd label attribute after receiving the advertisement request, if yes, the public network server sends the identification corresponding to the advertisement resources to the private network server, and then the private network server sends the identification to the set top box, so that the set top box acquires the corresponding advertisement resources. So set up, also with traditional realization in IPTV private network carry out the mode extension to public network that the advertisement was put in according to crowd's label, consequently can effectively increase the capacity of advertisement resource to can put in the advertisement that accords with crowd's label requirement under more scenes, be favorable to improving advertisement effect.
Description
Technical Field
The application relates to the technical field of network televisions, in particular to a method and a system for delivering IPTV (Internet protocol television) advertising resources according to crowd labels.
Background
With the updated development of Internet Protocol TV (IPTV) technology, Internet television is becoming more and more popular in people's life, and correspondingly, the advertisement delivery for IPTV is also increasing.
For example, a mode of realizing advertisement delivery according to crowd labels in an IPTV private network exists at present, and the mode can realize more targeted advertisement delivery and is beneficial to improving the advertisement effect. However. The above-mentioned mode is carried out to the private network, therefore sometimes the advertisement material in the private network can not well satisfy the demand of corresponding crowd's label.
Disclosure of Invention
The application provides a method and a system for delivering IPTV advertisement resources according to crowd labels, which aim to solve the problem that the existing mode of delivering advertisements according to crowd labels cannot well meet the demand.
The above object of the present application is achieved by the following technical solutions:
in a first aspect, an embodiment of the present application provides a method for delivering IPTV advertising resources according to crowd labels, which includes:
the set-top box initiates an advertisement request to a private network server;
after receiving the advertisement request, the private network server acquires the attribute of the crowd label corresponding to the set top box;
the private network server sends the advertisement request carrying the crowd label attribute to a public network server;
after receiving an advertisement request, the public network server judges whether advertisement resources meeting the conditions exist according to the attributes of the crowd labels;
if the public network server determines that the target advertisement resource meeting the conditions exists, sending an identifier of the target advertisement resource to the private network server;
and the private network server sends the identifier to the set top box so that the set top box can obtain the corresponding advertisement resource.
Optionally, after receiving the advertisement request, the private network server queries the attribute of the crowd label corresponding to the set-top box based on a pre-established database.
Optionally, the pre-established database is a data management platform DMP.
Optionally, the private network server forwards the advertisement request carrying the crowd tag attribute to the public network server through a transit server.
Optionally, the set top box obtains the corresponding advertisement resource from the content delivery network CDN deployed in advance.
In a second aspect, an embodiment of the present application further provides a system for delivering an IPTV advertising resource on a per-group tag, which includes: the system comprises a set top box, a private network server and a public network server;
the set-top box is used for initiating an advertisement request to the private network server;
the private network server is used for acquiring the attribute of the crowd label corresponding to the set top box after receiving the advertisement request; sending the advertisement request carrying the crowd label attribute to the public network server;
the public network server is used for judging whether advertisement resources meeting the conditions exist or not according to the attributes of the crowd labels after receiving an advertisement request; when the target advertisement resource meeting the condition is determined to exist, sending the identification of the target advertisement resource to the private network server;
the private network server is further used for sending the identification to the set top box so that the set top box can obtain the corresponding advertisement resource.
Optionally, after receiving the advertisement request, the private network server queries the attribute of the crowd label corresponding to the set-top box based on a pre-established database.
Optionally, the pre-established database is a data management platform DMP.
Optionally, the system further comprises a transit server;
the transit server is used for forwarding the advertisement request carrying the crowd label attribute sent by the private network server to the public network server.
Optionally, the set top box obtains the corresponding advertisement resource from the content delivery network CDN deployed in advance.
The technical scheme provided by the embodiment of the application can have the following beneficial effects:
according to the technical scheme, when advertisements need to be put, the set top box sends an advertisement request to the private network server, the private network server receives the advertisement request, acquires the crowd label attribute corresponding to the set top box, sends the advertisement request carrying the crowd label attribute to the public network server, the public network server judges whether the advertisement resource meeting the conditions exists according to the crowd label attribute after receiving the advertisement request, if the advertisement resource exists, sends the identifier corresponding to the advertisement resource to the private network server, and then the private network server sends the identifier to the set top box, so that the set top box acquires the corresponding advertisement resource. So set up, also with traditional realization in IPTV private network carry out the mode extension to public network that the advertisement was put in according to crowd's label, consequently can effectively increase the capacity of advertisement resource to can put in the advertisement that accords with crowd's label requirement under more scenes, be favorable to improving advertisement effect.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
Fig. 1 is a schematic flowchart of a method for delivering IPTV advertising resources according to crowd labels according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of a system for delivering IPTV advertising resources according to group tags according to an embodiment of the present application.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.
In order to make the technical solution of the present application easier to understand, a brief description of the related art is first provided.
With respect to crowd labels, which refers to a dimension that is comprehensively judged based on various personal conditions of a user, colloquially, it can be understood as "what this is. And, in different application fields, the personal situation information related to the crowd label is different, and for the present application, because the application is applied to the internet protocol television, the related information may include gender, age, and viewing preference (including type preference, such as tv drama or general skill, and field preference, such as military, history or game, etc.), and so on. Through the crowd label, the interest of the user can be judged, and then the advertisement related to the interest of the user can be pushed to the user, so that the interest and memory of the user on the advertisement are increased, and the advertisement effect is improved.
However, in practical applications, in order to improve security, advertisement push of the existing network television is implemented based on a private network, and due to limited advertisement resource capacity of the private network, the requirement of the corresponding crowd label cannot be met well sometimes.
In order to solve the above problems, the present application provides a method and a system for delivering IPTV advertising resources according to crowd labels. The following examples are given for the purpose of illustration.
Examples
Referring to fig. 1, fig. 1 is a schematic flowchart of a method for delivering IPTV advertising resources according to a crowd label according to an embodiment of the present application. As shown in fig. 1, the method mainly includes the following steps:
s101: the set-top box initiates an advertisement request to a private network server;
it should be noted that the set-top box is a device connecting the television and the external signal source, and can convert the compressed digital signal into television content and display the television content on the television, and in addition, can also receive digital content, including an electronic program guide, an internet web page, and the like.
In addition, the private network server is also a server in a private network environment. In addition, in this embodiment, the time for the set-top box to initiate the advertisement request is not limited, and may be set according to actual needs. For example, it may be triggered when the television is turned on.
S102: after receiving the advertisement request, the private network server acquires the attribute of the crowd label corresponding to the set top box;
specifically, the acquired crowd label attribute is generated in advance according to historical use data of the corresponding user, a specific generation method is a common technology, and the specific generation method can not be improved, so that detailed description is omitted.
In some embodiments, after receiving the advertisement request, the private network server queries the set-top box for the corresponding crowd tag attribute based on a pre-established database. That is to say, the respective corresponding crowd tag attributes of all set-top boxes connected with the private network server are pre-stored in the database, so that when the private network server wants to acquire the crowd tag attributes corresponding to the set-top boxes, only the database needs to be used for inquiry. Further, the pre-established database may be a Data Management Platform (DMP). The DMP is a platform which integrates and incorporates scattered multi-party data into a unified technical platform, standardizes and subdivides the data, and enables users to push the subdivision results to the existing interactive marketing environment. By adopting the data management platform DMP, the management of the stored data can be better realized.
S103: the private network server sends the advertisement request carrying the crowd label attribute to a public network server;
because the operation modes of the private network server and the public network server are different, the private network server can forward the advertisement request carrying the crowd label attribute to the public network server through the transit server during specific implementation.
S104: after receiving an advertisement request, the public network server judges whether advertisement resources meeting the conditions exist according to the attributes of the crowd labels;
the advertisement resources meeting the conditions refer to the advertisement resources corresponding to the attributes of the crowd labels and adapted to the interest preferences of the corresponding users. Moreover, because the judgment is realized by a public network server (namely, a server in a public network environment), and the advertisement resources which can be acquired in the public network environment are richer than those in a private network environment, the advertisement resources meeting the conditions can be better acquired.
S105: if the public network server determines that the target advertisement resource meeting the conditions exists, sending an identifier of the target advertisement resource to the private network server;
specifically, when storing advertisement resources, different identifiers, such as character IDs composed of different numbers, letters, and the like, may be generally set for different advertisement resources for convenience of management and query. Therefore, in this embodiment, when the public network server queries that the target advertisement resource meeting the condition exists, the identifier is sent to the private network server.
S106: and the private network server sends the identifier to the set top box so that the set top box can obtain the corresponding advertisement resource.
Specifically, after receiving the identifier of the target advertisement resource meeting the condition, the private network server forwards the identifier to the set top box which previously triggered the advertisement request, so that the set top box acquires the corresponding advertisement resource according to the identifier and plays the advertisement resource on the television.
During specific implementation, the set-top box obtains a corresponding advertisement resource to a Content Delivery Network (CDN) deployed in advance. The CDN is an intelligent virtual network constructed on the basis of the existing network, and can enable a user to obtain required content nearby by means of functional modules of load balancing, content distribution, scheduling and the like of a central platform by means of edge servers deployed in various places, so that network congestion is reduced, and the access response speed and hit rate of the user are improved.
The technical scheme provided by the embodiment of the application can have the following beneficial effects:
according to the technical scheme, when advertisements need to be put, the set top box sends an advertisement request to the private network server, the private network server receives the advertisement request, acquires the crowd label attribute corresponding to the set top box, sends the advertisement request carrying the crowd label attribute to the public network server, the public network server judges whether the advertisement resource meeting the conditions exists according to the crowd label attribute after receiving the advertisement request, if the advertisement resource exists, sends the identifier corresponding to the advertisement resource to the private network server, and then the private network server sends the identifier to the set top box, so that the set top box acquires the corresponding advertisement resource. So set up, also with traditional realization in IPTV private network carry out the mode extension to public network that the advertisement was put in according to crowd's label, consequently can effectively increase the capacity of advertisement resource to can put in the advertisement that accords with crowd's label requirement under more scenes, be favorable to improving advertisement effect.
In addition, corresponding to the method for delivering the IPTV advertising resources according to the crowd labels provided in the above embodiments, the embodiment of the present application further provides a system for delivering the IPTV advertising resources according to the crowd labels. The system is used for executing the method for delivering the IPTV advertisement resources according to the crowd labels in the embodiment.
As shown in fig. 2, the system at least comprises a set-top box, a private network server and a public network server; wherein,
the set-top box is used for initiating an advertisement request to the private network server;
the private network server is used for acquiring the attribute of the crowd label corresponding to the set top box after receiving the advertisement request; sending the advertisement request carrying the crowd label attribute to the public network server;
the public network server is used for judging whether advertisement resources meeting the conditions exist or not according to the attributes of the crowd labels after receiving an advertisement request; when the target advertisement resource meeting the condition is determined to exist, sending the identification of the target advertisement resource to the private network server;
the private network server is further used for sending the identification to the set top box so that the set top box can obtain the corresponding advertisement resource.
Optionally, after receiving the advertisement request, the private network server queries the attribute of the crowd label corresponding to the set-top box based on a pre-established database. Wherein the pre-established database may be a data management platform DMP.
Optionally, as shown in fig. 2, the system further includes a transit server;
the transit server is used for forwarding the advertisement request carrying the crowd label attribute sent by the private network server to the public network server.
Optionally, the set top box obtains the corresponding advertisement resource from the content delivery network CDN deployed in advance.
The specific implementation manner of the method executed by each device in the system may refer to the corresponding content in the foregoing method embodiments, and is not described in detail here.
According to the technical scheme, when advertisements need to be put, the set top box sends an advertisement request to the private network server, the private network server receives the advertisement request, acquires the crowd label attribute corresponding to the set top box, sends the advertisement request carrying the crowd label attribute to the public network server, the public network server judges whether the advertisement resource meeting the conditions exists according to the crowd label attribute after receiving the advertisement request, if the advertisement resource exists, sends the identifier corresponding to the advertisement resource to the private network server, and then the private network server sends the identifier to the set top box, so that the set top box acquires the corresponding advertisement resource. So set up, also with traditional realization in IPTV private network carry out the mode extension to public network that the advertisement was put in according to crowd's label, consequently can effectively increase the capacity of advertisement resource to can put in the advertisement that accords with crowd's label requirement under more scenes, be favorable to improving advertisement effect.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (10)
1. A method for crowd-tagged delivery of IPTV advertising resources, comprising:
the set-top box initiates an advertisement request to a private network server;
after receiving the advertisement request, the private network server acquires the attribute of the crowd label corresponding to the set top box;
the private network server sends the advertisement request carrying the crowd label attribute to a public network server;
after receiving an advertisement request, the public network server judges whether advertisement resources meeting the conditions exist according to the attributes of the crowd labels;
if the public network server determines that the target advertisement resource meeting the conditions exists, sending an identifier of the target advertisement resource to the private network server;
and the private network server sends the identifier to the set top box so that the set top box can obtain the corresponding advertisement resource.
2. The method of claim 1, wherein the private network server queries the set top box for the corresponding demographic tag attributes based on a pre-established database after receiving the advertisement request.
3. The method according to claim 2, characterized in that said pre-established database is a data management platform, DMP.
4. The method of claim 1, wherein the private network server forwards the advertisement request carrying the crowd label attribute to a public network server through a transit server.
5. The method of claim 1, wherein the set top box obtains the corresponding advertisement resource from a pre-deployed Content Delivery Network (CDN).
6. A system for group-tag delivery of IPTV advertising resources, comprising: the system comprises a set top box, a private network server and a public network server;
the set-top box is used for initiating an advertisement request to the private network server;
the private network server is used for acquiring the attribute of the crowd label corresponding to the set top box after receiving the advertisement request; sending the advertisement request carrying the crowd label attribute to the public network server;
the public network server is used for judging whether advertisement resources meeting the conditions exist or not according to the attributes of the crowd labels after receiving an advertisement request; when the target advertisement resource meeting the condition is determined to exist, sending the identification of the target advertisement resource to the private network server;
the private network server is further used for sending the identification to the set top box so that the set top box can obtain the corresponding advertisement resource.
7. The system of claim 6, wherein the private network server queries the set top box for the corresponding demographic tag attributes based on a pre-established database after receiving the advertisement request.
8. The system according to claim 7, characterized in that said pre-established database is a data management platform, DMP.
9. The system of claim 6, further comprising a transit server;
the transit server is used for forwarding the advertisement request carrying the crowd label attribute sent by the private network server to the public network server.
10. The system of claim 6, wherein the set top box obtains the corresponding advertisement resource to a pre-deployed Content Delivery Network (CDN).
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