CN112749363A

CN112749363A - Network advertisement publishing and acquiring method, device, storage medium and computer equipment

Info

Publication number: CN112749363A
Application number: CN202010122309.3A
Authority: CN
Inventors: 黄杰怡
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-02-27
Filing date: 2020-02-27
Publication date: 2021-05-04
Anticipated expiration: 2040-02-27
Also published as: CN112749363B

Abstract

The application relates to a network advertisement publishing and acquiring method, a device, a storage medium and computer equipment, wherein the method comprises the following steps: when receiving the trigger operation of advertisement release, displaying an advertisement unlocking option; determining the selected advertisement unlocking option and corresponding living body interaction prompt information; acquiring an advertisement cover and advertisement content of an advertisement to be released; issuing the advertisement cover and the living body interaction prompt information to a terminal corresponding to a target user; and when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option, displaying the advertisement content on the terminal. The scheme provided by the application can enable each advertisement issued to really and effectively reach the real audience, and reduce the waste of invalid network issuing resources.

Description

Network advertisement publishing and acquiring method, device, storage medium and computer equipment

Technical Field

The present application relates to the field of information processing technologies, and in particular, to a method, an apparatus, a storage medium, and a computer device for publishing and acquiring a network advertisement.

Background

With the development of various network applications, information website platforms, and the increase of the number of network users, network advertisements have become one of the brand promotion channels of merchants in various industries. The traditional network advertisement publishing method is mainly that an advertiser contacts an advertiser to tell the promotion requirement, the advertiser develops corresponding network advertisements according to the promotion requirement, and the advertiser pays advertisement cost to the advertiser according to a pre-communicated promotion mode. Common promotion modes are CPC (Cost Per Click, charged by Click-through volume), CPM (Cost Per Mille, charged by thousand exposures), and the like. In order to obtain more advertising fees, there is a traffic cheating phenomenon that a machine or program is adopted to simulate an advertisement browsing behavior.

However, the simulated browsing behavior of the machine program on the published web advertisement is invalid, and the advertisement information does not effectively reach the true audience, which not only causes the waste of web publishing resources, but also causes the waste of interaction resources as the server needs to respond frequently due to frequent false browsing operations of the machine program.

Disclosure of Invention

Therefore, it is necessary to provide a method, an apparatus, a storage medium, and a computer device for publishing and acquiring a web advertisement, aiming at the technical problem that web publishing resources and interaction resources are wasted due to the behavior of simulating and browsing the advertisement by a machine program.

A network advertisement publishing method comprises the following steps:

when receiving the trigger operation of advertisement release, displaying an advertisement unlocking option;

determining the selected advertisement unlocking option and corresponding living body interaction prompt information;

acquiring an advertisement cover and advertisement content of an advertisement to be released;

issuing the advertisement cover and the living body interaction prompt information to a terminal corresponding to a target user;

and when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option, displaying the advertisement content on the terminal.

An apparatus for publishing a network advertisement, the apparatus comprising:

the interactive advertisement configuration module is used for displaying an advertisement unlocking option when receiving a triggering operation of advertisement release; determining the selected advertisement unlocking option and corresponding living body interaction prompt information; acquiring an advertisement cover and advertisement content of an advertisement to be released;

the interactive advertisement publishing module is used for publishing the advertisement cover and the living body interactive prompt information to a terminal corresponding to a target user;

and the advertisement unlocking verification module is used for displaying the advertisement content on the terminal when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option.

A computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to execute the steps of the network advertisement distribution method.

A computer device comprising a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of the network advertisement distribution method.

According to the network advertisement publishing method, the device, the computer readable storage medium and the computer equipment, the corresponding unlocking condition is appointed for the advertisement when the advertisement is published, only the cover of the advertisement with the unlocking condition is published to the target user initially, if the target user expects to know the complete advertisement content, the interaction action meeting the unlocking condition needs to be completed according to the living body interaction prompt, the living body verification can be performed on the user accessing the advertisement content according to the interaction action, the complete advertisement material is sent to the target user only when the verification is passed, the simulated browsing behavior of a machine program can be effectively identified, each published advertisement can really and effectively reach the real audience, the waste of invalid network publishing resources is reduced, and meanwhile, the interaction resources are saved. In addition, the development of the unlocking type interactive advertisement can be completed by simply selecting the preset advertisement unlocking option on the basis of the original advertisement material, the unlocking verification logic is automatically realized in the advertisement publishing link, the communication cost is reduced, and the development cost of the unlocking type interactive advertisement is reduced under the condition of improving the advertisement putting effectiveness.

A network advertisement acquisition method comprises the following steps:

displaying the advertisement cover;

when the trigger operation acting on the advertisement cover occurs, displaying a living body interaction prompt corresponding to the advertisement cover;

acquiring interaction action information for responding to the living body interaction prompt;

and when the interaction action information accords with the advertisement unlocking condition corresponding to the living body interaction prompt, displaying the advertisement content corresponding to the advertisement cover.

An apparatus for acquiring network advertisement, the apparatus comprising:

the advertisement cover acquisition module is used for displaying an advertisement cover;

the advertisement interaction unlocking module is used for displaying a living body interaction prompt corresponding to the advertisement cover when the trigger operation acting on the advertisement cover occurs; acquiring interaction action information for responding to the living body interaction prompt;

and the advertisement content acquisition module is used for displaying the advertisement content corresponding to the advertisement cover when the interaction action information accords with the advertisement unlocking condition corresponding to the living body interaction prompt.

A computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to execute the steps of the network advertisement acquisition method.

A computer device comprising a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of the network advertisement acquisition method.

According to the network advertisement obtaining method, the network advertisement obtaining device, the computer readable storage medium and the computer equipment, the advertisement has the corresponding unlocking condition, only the cover page of the advertisement with the unlocking condition is issued to the target user at the beginning, if the target user expects to know the complete advertisement content, the interaction action meeting the unlocking condition needs to be completed according to the living body interaction prompt, the living body verification can be performed on the user accessing the advertisement content according to the interaction action, the complete advertisement material is sent to the target user only when the verification is passed, the simulated browsing behavior of a machine program can be effectively identified, each issued advertisement can really and effectively reach the real audience, the waste of invalid network issuing resources is reduced, and meanwhile, the interaction resources are saved.

Drawings

FIG. 1 is a diagram of an application environment of a method for publishing and retrieving network advertisements in an embodiment;

FIG. 2 is a flowchart illustrating a method for publishing a web advertisement according to one embodiment;

FIG. 3 is a schematic diagram of an advertisement configuration page in one embodiment;

FIG. 4 is a flow diagram that illustrates the configuration of an ad publishing task based on an ad publishing platform, in one embodiment;

FIG. 5 is a flowchart illustrating a method for publishing a web advertisement in an exemplary embodiment;

FIG. 6 is a flowchart illustrating a method for obtaining network advertisements in one embodiment;

FIG. 7 is a diagram illustrating a page involved in browsing network advertisements on an advertisement presentation platform in one embodiment;

FIG. 8 is a flow diagram illustrating browsing of web advertisements based on an advertisement presentation platform, according to an embodiment;

FIG. 9 is a flowchart illustrating a method for obtaining network advertisements in an exemplary embodiment;

FIG. 10 is a block diagram showing the construction of an apparatus for issuing a network advertisement in one embodiment;

FIG. 11 is a block diagram showing the construction of a network advertisement distribution apparatus according to another embodiment;

FIG. 12 is a block diagram showing the construction of an apparatus for acquiring a network advertisement in one embodiment;

FIG. 13 is a block diagram showing the structure of a computer device in one embodiment;

fig. 14 is a block diagram showing a configuration of a computer device in another embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.

FIG. 1 is a diagram of an exemplary environment in which a method for publishing and retrieving network advertisements may be implemented. Referring to fig. 1, the network advertisement publishing and acquiring method is applied to a network advertisement publishing and acquiring system. The network advertisement distribution and acquisition system includes a first terminal 110, a server 120, and a second terminal 130. The first terminal 110 and the server 120 are connected through a network. The second terminal 130 and the server 120 are connected through a network. The first terminal 110 has an application program (hereinafter, referred to as an advertisement distribution platform) for distributing web advertisements running thereon. The second terminal 130 has an application program (hereinafter referred to as an advertisement presentation platform) running thereon, which can be a social platform, a payment platform, a game platform, a multimedia platform, and the like, and can be used for acquiring and presenting network advertisements. The advertisement publishing platform and the advertisement displaying platform may be APP (Application, client), WEB Application (World Wide WEB, Application Program accessible via global Wide area network), applet (Mini Program), or the like, respectively. The first terminal 110 and the second terminal 130 may be a desktop terminal or a mobile terminal, and the mobile terminal may be at least one of a mobile phone, a tablet computer, a notebook computer, an intelligent wearable device, and the like. The second terminal 130 may also be a public place service device such as a self-service vending machine. The second terminal 130 has a function of collecting information of the living body interactive action, such as at least one of an image collecting function, a fingerprint collecting function, a voice collecting function, and the like. The server 120 may be implemented as a stand-alone server or a server cluster composed of a plurality of servers.

The first terminal 110 may be used alone to perform the network advertisement issuing method provided in the embodiment of the present application. The advertiser may configure the advertisement publishing task of the advertisement to be published based on the advertisement publishing platform at the first terminal 110, and perform the advertisement publishing task by itself, and publish the advertisement cover and the advertisement content of the advertisement to be published to the advertisement displaying platform on the second terminal 130 in sequence. The first terminal 110 and the server 120 may also be cooperatively used to perform the network advertisement issuing method provided in the embodiment of the present application. The advertiser may configure an advertisement publishing task of the advertisement to be published based on the advertisement publishing platform at the first terminal 110, submit the advertisement publishing task to the server 120, execute the advertisement publishing task by the server 120, and publish an advertisement cover and an advertisement content of the advertisement to be published to the advertisement displaying platform on the second terminal 130 in sequence.

The second terminal 130 cooperates with the server 120 or the first terminal 110 to execute the network advertisement obtaining method provided in the embodiment of the present application. The target user may request the server 120 or the first terminal 110 for the advertisement content corresponding to the advertisement cover based on the advertisement cover displayed by the advertisement display platform at the second terminal 130, and make a corresponding interaction action according to the living body interaction prompt information corresponding to the advertisement cover returned by the server 120 or the first terminal 110. The server 120 or the first terminal 110 verifies whether the interactive action information meets the advertisement unlocking condition, and the advertisement content is issued to the second terminal 130 only when the advertisement unlocking condition is met.

In one embodiment, the server 120 includes a first server and a second server. The first server is a server for providing service for the advertisement publishing platform, and the second server is a server for providing service for the advertisement displaying platform. The advertisement publishing platform can be a universal platform, namely, no matter which advertisement display platform the advertiser needs to publish the advertisement to be published to, the advertisement publishing task can be configured based on the universal advertisement publishing platform. At this time, the first server and the second server are different servers, the first terminal 110 may send the advertisement distribution task to the first server, the first server distributes the advertisement distribution task to the second server corresponding to the advertisement display platform designated by the advertiser, and the second server executes the advertisement distribution task.

The advertisement publishing platform may also be a platform provided by an advertisement display platform provider and corresponding to the advertisement display platform one to one, that is, when an advertiser desires to publish an advertisement to be published on a specific advertisement display platform, the advertisement publishing task needs to be configured on the advertisement publishing platform corresponding to the advertisement display platform. At this time, the first server and the second server may be the same server. It can be understood that, in this way, when an advertiser desires to publish an advertisement to be published on a plurality of advertisement display platforms, it is necessary to configure an advertisement publishing task of the advertisement to be published on each advertisement display platform.

The following description will be given by taking an example in which the first terminal 110 and the server 120 cooperatively execute the network advertisement publishing method provided by the present application, and the second terminal 130 and the server 120 cooperatively execute the network advertisement acquiring method provided by the present application, and the advertisement publishing platform is a general platform.

As shown in FIG. 2, in one embodiment, a method for web advertisement distribution is provided. The embodiment is mainly illustrated by applying the method to the first terminal 110 in fig. 1. Referring to fig. 2, the network advertisement publishing method specifically includes the following steps:

s202, when the trigger operation of advertisement release is received, advertisement unlocking options are displayed.

The triggering operation of the advertisement publishing is the operation that the advertiser can perform the advertisement publishing task corresponding to the advertisement to be published based on the triggering of the advertisement publishing platform. The trigger operation may specifically be a touch operation, a cursor operation, a key operation, or a voice operation. The touch operation can be touch click operation, touch press operation or touch slide operation, and the touch operation can be single-point touch operation or multi-point touch operation; the cursor operation can be an operation of controlling a cursor to click or an operation of controlling the cursor to press; the key operation may be a virtual key operation or a physical key operation, etc.

After the triggering operation of advertisement publishing occurs, the advertiser can create an advertisement publishing task based on the advertisement publishing platform. The creation of the advertisement publishing task needs a plurality of steps of advertisement unlocking condition configuration, advertisement content configuration and the like. In some embodiments, the creation of ad publishing tasks may also require steps such as audience representation configuration, ad slot configuration, etc. based on the particular ad presentation platform. The advertiser can set the configuration steps and the execution sequence of the configuration steps according to personal preference.

The advertisement unlocking condition configuration refers to an operation of setting a certain acquisition threshold for an advertisement to be published, for example, it is limited that a user can view specific advertisement content only after an interaction action meeting the advertisement unlocking condition is completed. In the embodiment provided by the present application, the advertisement unlocking condition may specifically be one interactive action or a combination of multiple interactive actions that the set advertisement audience needs to make before acquiring the advertisement content. The interactive action may be a facial action, such as opening the mouth, blinking, shaking the head, smiling, etc., a body action, such as swinging the hand, a specific gesture action, turning, a fingerprint input action, an information input action, etc., a voice action, such as speaking or singing a segment of voice according to a prompt, etc. Each advertisement unlocking option corresponds to an advertisement unlocking condition provided by the advertisement publishing platform.

Specifically, after the trigger operation of advertisement publishing occurs, the first terminal displays a page configured by an advertisement publishing task (hereinafter referred to as an advertisement configuration page) based on an advertisement publishing platform. The advertisement configuration page presents one or more advertisement unlock options. The advertisement unlocking option is a control which is displayed on the advertisement configuration page and used for appointing corresponding advertisement unlocking conditions for the advertisement to be published. The advertisement unlocking option can be specifically displayed by adopting text, picture audio or video which can be used for demonstrating and prompting the unlocking action. The advertisement unlocking options can be displayed on the advertisement configuration page according to a default arrangement sequence, and can also be displayed on the advertisement configuration page according to the selection frequency and the like of the user history on different unlocking options, so that the advertisement can be selected to meet the demand more quickly. The advertiser only needs to select the advertisement unlocking option, and the advertisement unlocking condition can be specified.

In one embodiment, the number of advertisement configuration pages involved in completing the creation of an advertisement distribution task may be one or more. As before, the creation of the ad publishing task involves multiple steps, each of which may be subdivided into several configuration links. The advertisement publishing platform can complete the configuration of all configuration links based on the same advertisement configuration page; or different configuration links are respectively provided with corresponding advertisement configuration pages, and after the information configuration of one configuration link is finished, the next configuration link is skipped to; it is also possible that some of the placement links have a separate advertisement configuration page.

Referring to FIG. 3, FIG. 3 illustrates a schematic diagram of an advertisement configuration page in one embodiment. As shown in fig. 3, for the oral hospital advertisement promotion as an example, it is assumed that the configuration steps added by the advertiser sequentially include audience image configuration, advertisement slot configuration, advertisement unlocking condition configuration and advertisement content configuration based on a specific advertisement display platform. Wherein the third configuration step (i.e. advertisement unlock condition configuration) has a corresponding one advertisement configuration page 302. The advertisement unlock option presented on the advertisement configuration page 302 may be switched by sliding. The currently presented advertisement unlock option may be determined to be the selected advertisement unlock option by triggering the "next" control on the advertisement configuration page 302, and switch to the fourth configuration step. The fourth configuration step (namely advertisement content configuration) relates to two configuration links of advertisement cover configuration and advertisement content configuration. The links of advertisement cover configuration and advertisement content configuration share one advertisement configuration page 304.

In one embodiment, as shown in FIG. 3, the advertisement configuration page also shows a step indicator bar 306 for characterizing the sequence of configuration steps currently in place, so that the advertiser can know the configuration steps currently in place in time.

And S204, determining the selected advertisement unlocking option and corresponding living body interaction prompt information.

In the advertisement unlocking condition configuration step, in addition to the unlocking action configuration link, a living body interaction prompt configuration link is also included. The living body interaction prompting information is text, picture, audio or video information used for prompting the advertisement unlocking condition of the corresponding advertisement of the advertisement audience.

Specifically, after the advertiser selects the advertisement unlocking option, the advertiser can configure corresponding living interaction prompt information for the advertisement to be released according to the unlocking action related to the advertisement unlocking option. For example, the advertiser promotes the designated unlocking action as "open mouth" for the dental hospital, and the corresponding living body interaction prompt information may be "open mouth, let us see your tooth condition", and the like.

In one embodiment, the live interaction prompt includes a resource procurement prompt. In order to increase the advertisement exposure rate, the advertiser can also prompt resource acquisition by means of living body interaction prompt information. The resource getting prompt information is used for prompting an advertisement audience to get certain resource information immediately as long as the unlocking action of the advertisement is completed. The resource can be virtual resources such as a money value, a voucher, a diagnosis result, a recommendation scheme and the like, and can also be entity resources such as a gift and the like. For example, in the above popularization advertisement of dental hospitals, the corresponding living body interaction prompt information may be "open mouth, come one-time tooth condition expert diagnosis bar", and the like.

In one embodiment, determining the selected advertisement unlock option and the corresponding live interaction prompt message comprises: determining a selected advertisement unlocking option; displaying live interaction prompt information associated with the selected advertisement unlocking option; and when the revision operation of the living body interaction prompt information occurs, storing the revised living body interaction prompt information.

The living body interaction prompt information can be preset by the advertisement publishing platform for the corresponding advertisement unlocking option. In other words, each advertisement unlocking option provided by the advertisement publishing platform has one or more pieces of live interaction prompt information. The advertiser can directly adopt one of the living body interaction prompt messages corresponding to the selected advertisement unlocking option as a final living body interaction prompt message, and can also modify a preset activity interaction prompt message to form a self-defined living body interaction prompt message.

S206, acquiring the advertisement cover and the advertisement content of the advertisement to be released.

As before, the creation of the ad publishing task also involves the step of ad content configuration. The advertisement content configuration refers to the uploading operation of the advertisement resources of the advertisement to be released. The advertisement resources comprise advertisement cover pages, advertisement content and the like. The advertisement cover is a material used for publicizing the advertisement to be issued, and specifically can be a text, a picture or a video. The advertisement cover can be information in the advertisement content or can be information from outside the advertisement content. The advertisement content may be a multimedia resource itself for the advertisement to be published, or may be information that can access a link address to the multimedia resource for the advertisement to be published, or the like. It can be understood that the advertisement cover is directly released and displayed on the information of the advertisement display platform, and the advertisement audience can check the information without unlocking, and the advertisement cover is an entrance for triggering unlocking interaction. The advertisement content is information which can be seen only when the advertisement audience makes corresponding unlocking action and the unlocking is successful.

Specifically, the advertiser may configure the advertisement cover and the advertisement content of the advertisement to be published on the advertisement configuration page, respectively. As shown in fig. 3, the advertisement configuration page of the advertisement content configuration step is shown with a first upload entry 308 for uploading an advertisement cover, and a second upload entry 310 for uploading advertisement content. The advertiser may upload a promotional cover page for the oral hospital at the first upload portal 308, an advertisement landing page link for the oral hospital at the second upload portal 310, etc. For convenience of description, the advertisement cover and advertisement page content information may be collectively referred to as advertisement material.

In one embodiment, the advertising content includes an advertising content link; the method for acquiring the advertisement cover information and the advertisement content of the advertisement to be released comprises the following steps: displaying a configuration page of the advertisement to be released; acquiring an advertisement content link of an advertisement to be issued added in a configuration page; and determining the image frame in the advertisement content corresponding to the advertisement content link as an advertisement cover of the advertisement to be released.

The advertisement cover can be obtained by the first terminal automatically extracting the advertisement to be released according to the advertisement content configured by the advertiser, so that the step of manually configuring the advertisement cover by the advertiser can be omitted. For example, the advertisement to be published is a section of propaganda video, the advertisement publishing platform randomly extracts a video frame from the propaganda video as an advertisement cover, and the like, and specific advertisement cover extraction logic can be configured in the advertisement publishing platform in advance according to the preference of the advertiser.

In one embodiment, when the advertisement content uploaded by the advertiser is a multimedia resource to be advertised, the first terminal may store the multimedia resource in the storage device, and generate an advertisement publishing task according to a storage address returned by the storage device. Therefore, the data volume of the advertisement publishing task can be reduced, and the submission efficiency of the advertisement publishing task is improved. The storage device may be the first terminal itself, or may be a server, or may be another computer device.

In one embodiment, the first terminal performs compliance verification on the uploaded advertisement content of the advertisement to be published, and when the verification fails, a prompt that the advertisement content is not compliant is displayed. Or the first terminal can also send the uploaded advertisement content to the server, the server obtains the corresponding multimedia resource of the advertisement to be released according to the advertisement content link, performs compliance verification on the content of the multimedia resource, and feeds back the verification result to the first terminal.

In one embodiment, there may be multiple advertisement content links configured for the advertisement to be published. At this time, the advertiser may specify in advance the presentation order of the advertisement contents corresponding to the plurality of advertisement content links.

And S208, issuing the advertisement cover and the living body interaction prompt information to a terminal corresponding to the target user.

In one embodiment, the issuing of the advertisement cover and the living body interaction prompt message to the terminal corresponding to the target user includes: when receiving the confirmation operation of advertisement release, generating an advertisement release task based on the advertisement cover, the advertisement content, the information of the selection operation of the advertisement unlocking option and the living body interaction prompt information of the advertisement to be released; sending the advertisement publishing task to a server, enabling the server to execute the advertisement publishing task, and publishing the advertisement cover and the living body interaction prompt information to a terminal corresponding to a target user; and when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option, the step of releasing the advertisement content to the terminal is executed by the server.

Specifically, when the confirmation operation of advertisement release occurs, the advertisement release platform generates an advertisement release task of the advertisement to be released based on the information configured in each step, and sends the advertisement release task to the server. The confirmation operation of advertisement publishing is an operation that an advertiser can execute an advertisement publishing task based on the trigger of an advertisement publishing platform after completing the configuration of the advertisement publishing task, and then publish an advertisement to be published to an advertisement audience, and specifically may be an operation of submitting configuration information triggered by an advertisement configuration page in the last configuration step. For example, as shown in FIG. 3, a confirmation of advertisement delivery may trigger an action on a "done" control in the ad configuration page 306 page.

In one embodiment, when a confirmation operation of advertisement distribution occurs, the advertisement distribution platform checks whether necessary configuration information constituting an advertisement distribution task is complete. And when the verification fails and necessary configuration information which is not filled in exists, the advertisement publishing platform prompts.

The information configured in the advertisement unlocking condition configuration step comprises the selected information of the advertisement unlocking options and the live body activity prompt information; the information configured by the advertisement content configuring step includes an advertisement cover and advertisement content. As previously mentioned, in some embodiments, the creation of an ad publishing task may also require steps such as placement through an ad slot. Different advertisement display platforms have different charging standards for different advertisement positions, so that when an advertiser expects to release an advertisement to be released to different advertisement display platforms, the display position of the advertisement to be released needs to be specified according to the charging standard of the corresponding advertisement display platform. The advertisement space refers to the specified space of the advertisement to be released when the advertisement is released in a specific medium. In the network advertisement, it refers to which page it is on, or a specific position on a certain page. In one embodiment, the universal advertisement publishing platform presets advertisement space charging standards corresponding to a plurality of advertisement display platforms respectively. The advertisement space configuration refers to the operation of configuring the display position of the advertisement to be released on the corresponding advertisement display platform according to the advertisement space charging standard of the corresponding advertisement display platform.

In one embodiment, referring to FIG. 4, FIG. 4 illustrates a flow diagram for configuration of an advertising task based on an advertising platform in one embodiment. As shown in fig. 4, an advertiser creates an advertisement publishing task based on an advertisement publishing platform at a first terminal, enters an advertisement configuration page, and initiates an acquisition request of an advertisement unlocking option to a server. The server calls the unlocking action supported by the current advertisement publishing platform and returns the data of the advertisement unlocking option corresponding to the supported unlocking action to the first terminal. The first terminal displays the advertisement unlocking options based on the advertisement configuration page, and sends the selected information of the advertisement unlocking options by the advertiser and the living body interaction prompt information added aiming at the selected advertisement unlocking options to the server. And the server records the information of the unlocking action appointed by the current advertisement to be issued. The advertiser further adds the advertisement cover and the advertisement content of the advertisement to be released on the advertisement configuration page. The first terminal sends the advertisement cover and the advertisement content to the server, and the server checks the compliance of the advertisement cover and the advertisement content. And when the verification fails, returning a prompt of re-adding the advertisement content to the first terminal. And when the verification is successful, the server executes the advertisement publishing task according to audience figures, advertisement position information and the like which are recorded by the advertisement publishing task and are based on different advertisement display platforms.

And S210, displaying the advertisement content on the terminal when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option.

Specifically, the server executes an advertisement publishing task, and publishes an advertisement cover, living body interaction prompt information and advertisement space information recorded by the advertisement publishing task to a second terminal running an advertisement display platform pointed by the advertisement publishing task. The advertisement display platform displays the advertisement cover. When the target user is interested in the advertisement cover displayed by the advertisement display platform, the target user can enter the unlocking interactive page by triggering the advertisement cover. And the advertisement display platform displays the living body interaction prompt information on the unlocking interaction page.

Further, the second terminal collects information of the interaction action performed by the target user according to the activity interaction prompt information and sends the information of the interaction action to the server. According to different interactive actions, the information of the interactive actions can be videos, pictures, fingerprints or voices and the like which record the interactive action process of the target user. Each advertisement unlocking option provided by the advertisement publishing platform records the judgment logic of whether the interaction action belongs to the corresponding target action type or not according to the associated advertisement unlocking condition. The server determines the type of the interactive action according to the information of the interactive action, and judges whether the type of the current interactive action belongs to the corresponding target action type according to preset judgment logic. If yes, the server judges that the current interaction action successfully unlocks the advertisement to be released, and sends the advertisement content of the advertisement to be released to the second terminal for displaying.

In one embodiment, when the advertisement content is the advertisement content link, the server may directly send the advertisement content link to the second terminal, and the target user may access and view the specific advertisement content by triggering the advertisement content link. The server can also obtain specific advertisement content through the advertisement content link and send the specific advertisement content to the second terminal.

According to the network advertisement publishing method, the corresponding unlocking condition is appointed for the advertisement when the advertisement is published, only the cover of the advertisement with the unlocking condition is published to the target user at the beginning, if the target user expects to know the complete advertisement content, the interaction action meeting the unlocking condition is required to be completed according to the living body interaction prompt, the living body verification can be performed on the user accessing the advertisement content according to the interaction action, the complete advertisement material is sent to the target user only when the verification is passed, the simulated browsing behavior of a machine program can be effectively identified, each published advertisement can really and effectively reach a real audience, the waste of invalid network publishing resources is reduced, and meanwhile, the interaction resources are saved. In addition, the development of the unlocking type interactive advertisement can be completed by simply selecting the preset advertisement unlocking option on the basis of the original advertisement material, the unlocking verification logic is automatically realized in the advertisement publishing link, the communication cost is reduced, and the development cost of the unlocking type interactive advertisement is reduced under the condition of improving the advertisement putting effectiveness.

In one embodiment, the network advertisement publishing method further includes: when the advertisement unlocking option self-defining operation occurs on the display page of the advertisement unlocking option, obtaining a self-defined unlocking action image and a corresponding key action description; analyzing key action characteristics in the unlocking action image; and determining the advertisement unlocking conditions corresponding to the self-defined advertisement unlocking options according to the key action characteristics and the key action description.

The advertisement unlocking option self-defining operation is an operation capable of triggering the addition of the advertisement unlocking option. When the advertiser desires to customize the specified advertisement unlocking condition of the current advertisement to be released, the advertisement unlocking option customization operation can be triggered. Specifically, advertisement unlocking condition customization can be realized by uploading an unlocking action image and corresponding key action description.

In one embodiment, in order to realize multiplexing of the custom advertisement unlocking condition, the advertisement publishing platform supports generation of an advertisement unlocking option corresponding to the custom unlocking condition. Subsequently, the reuse of the advertisement unlocking condition can be realized only by selecting the self-defined advertisement unlocking line selection. In other words, the advertisement unlocking options selected by the advertiser can be provided by the advertisement publishing platform and can also be customized by the advertiser.

The unlock action image is an image containing an advertiser-customized interactive action modality, such as an image including a gesture, facial expression, voice action, and the like. The key action description is text information for describing the main type and characteristics of the action form contained in the unlocking action image, such as "OK gesture", "blink", "please say the following sentence", and the like. The key action features are key information such as action types of unlocking actions contained in images obtained by performing skeleton node recognition, expression recognition, voice recognition and the like on the unlocking action images.

Specifically, the second terminal can acquire the unlocking action image through a built-in camera and also can acquire the unlocking action image through an external image acquisition device, so that the unlocking action image is acquired. And the second terminal sends the unlocking action image to the server. The server identifies key action characteristics such as the action type of the unlocking action in the unlocking action image, and takes key action characteristic extraction logic adopted in the unlocking action self-defining stage as unlocking success or failure judgment logic of a subsequent unlocking action verification stage.

Taking an unlocking action image including a voice segment as an example, the action type is a voice action type. And the server extracts voice fragment voice features from the unlocking action image as key action features according to the key action description. Taking the unlocking action image containing the facial expression as an example, the action type is a facial action type. And the server divides a face region from the unlocking action image and takes the face features extracted from the face region as key action features.

Taking an unlocking action image including a gesture as an example, the action type is a limb action type. The server divides a gesture area from the unlocking action image, determines the positions of all skeleton nodes of the gesture in the gesture area, identifies the gesture formed by the skeleton nodes according to the preset position relation among all the skeleton nodes, and identifies key action characteristics such as the gesture type corresponding to the gesture.

In one embodiment, the segmenting the gesture area from the unlocking motion image specifically includes: extracting image characteristics of the unlocking action image; inputting the extracted image features into a pixel level classifier, and classifying each pixel in the image according to the features belonging to the gesture area and the features not belonging to the gesture area; after all pixels in the image are classified, outputting a probability matrix with the same size as the resolution of the image; carrying out binarization processing on the output probability matrix by using a preset threshold value to obtain a saliency map corresponding to the image; and finally, according to coordinates of endpoint pixels of four directions (upper, lower, left and right) of the salient region in the salient image, determining a rectangular region including the gesture in the image, namely the gesture region, and separating the gesture region from the unlocking action image according to the coordinates. Compared with the method that the gesture type of the gesture in the unlocking action image is directly recognized, the gesture area is recognized after the gesture area is segmented from the unlocking action image, the problem that recognition is inaccurate when the gesture area accounts for the whole image in a small proportion is solved, and recognition accuracy is improved.

In one embodiment, determining the location of each skeletal node of the gesture in the gesture area comprises: the method comprises the steps of extracting features of a gesture area to obtain a feature map of the gesture area corresponding to each image attribute, fusing the feature maps to obtain image features of the gesture area, identifying the image features of the gesture area through a skeleton node identification model, determining coordinates of each skeleton node in the gesture area, and determining the position of each skeleton node in the gesture area according to the coordinates of the skeleton node. In the process of training the skeleton node recognition model, the server can acquire a large number of images comprising various gestures, acquire coordinates of each skeleton node of the gestures in the images or coordinates in the position range of each skeleton node, compare the coordinates predicted by the model with actual coordinates, and enable the predicted error rate to be within an acceptable range by continuously adjusting parameters of the skeleton node recognition model.

In the embodiment, the advertisement unlocking condition is customized by an advertiser, so that the flexibility of unlocking mode configuration is greatly improved; when the advertisement unlocking condition is customized, the advertiser only needs to provide the customized unlocking action image and the key action description, the server can automatically unlock the unlocking action image according to the key action description, the corresponding advertisement unlocking condition is obtained through conversion and extraction, and the advertisement unlocking condition customization efficiency is improved.

In one embodiment, the network advertisement publishing method further includes: acquiring a target audience portrait of an advertisement to be released on a specified advertisement display platform; receiving an advertisement acquisition request sent by a terminal; and when the user characteristic information carried by the advertisement acquisition request is matched with the target audience portrait of the advertisement display platform, determining the current login user of the advertisement display platform as the target user.

As previously mentioned, in some embodiments, the creation of an ad distribution task may also require steps such as by audience profile configuration based on a particular ad presentation platform. Each advertisement display platform can analyze user behavior information or profile information of the designated user based on a collaborative filtering algorithm, find similar users of the designated user in the user group, and form interest degree prediction of the designated user for the information according to evaluation of the similar users on the information to form a user portrait.

Different advertisement display platforms have different definition standards for user figures, so that when an advertiser expects to publish an advertisement to be published to different advertisement display platforms, a target audience crowd suitable for watching the advertisement to be published needs to be defined according to the definition standards of the corresponding advertisement display platforms for the user figures.

In one embodiment, the universal advertisement publishing platform presets user portrait definition standards corresponding to a plurality of advertisement display platforms respectively. Audience portrait configuration based on a specific advertisement display platform refers to an operation of configuring audience portraits of advertisements to be released according to definition standards of the corresponding advertisement display platform for user portraits. For example, when the advertisement display platform is a social platform, the target audience image of the advertisement to be published on the social platform can be configured according to the indexes such as age, gender, occupation and the like; when the advertisement display platform is an e-commerce platform, a target audience portrait of the advertisement to be released on the e-commerce platform can be configured according to indexes such as age, gender, income and historical shopping behaviors. The information configured by the audience representation configuration step based on a particular advertisement presentation platform includes a platform identification of the advertisement presentation platform and an associated audience representation.

Specifically, the advertiser configures the execution time of the advertisement distribution task. When the execution time is up, the server automatically executes the corresponding advertisement publishing task, determines the user (hereinafter referred to as a login user) of the advertisement display platform pointed by the advertisement publishing task, which is currently in a login state, acquires the user portrait of the login user on the corresponding display platform, matches the user portrait with the target audience portrait of the advertisement to be published, and judges whether the current login user belongs to a target audience crowd suitable for watching the advertisement to be published. And if the matching degree reaches the threshold value, the server determines the current login user of the advertisement display platform as the target user.

In the embodiment, the target audience portrait corresponding to the advertisement to be released is designated, whether the user portrait of the login user is matched with the target audience portrait eraser or not is confirmed in the advertisement releasing link, the corresponding advertisement is released to the user only when the current login user is confirmed to belong to a target audience crowd suitable for watching the advertisement to be released, and through accurately limiting the advertisement releasing range, the network advertisement releasing word resource and the interaction resource can be further saved.

In one embodiment, the network advertisement publishing method further includes: acquiring conversion rate statistical conditions configured for the advertisement to be issued; when the conversion rate statistical condition comprises click rate, determining the conversion number of target users corresponding to the advertisement to be issued according to the information of the interactive action; and when the conversion rate statistical condition comprises user behaviors, determining the user behaviors of the target users based on the advertisement content, and counting the conversion number of the target users of which the user behaviors belong to the target behaviors.

The advertiser can also configure the conversion rate condition of the advertisement to be released. Conversion rate refers to the number or rate at which the advertisee determined to be the target user is converted into valid users. The conversion statistical conditions refer to a pre-specified statistical dimension of conversion. According to the difference of the conversion rate statistics dimensionality, the effective user can be a browsing user who simply carries out click browsing action, or can be a user who further carries out certain user behavior after browsing the advertisement, such as a registered user with existing registration behavior, a login user with downloading behavior, a payment user with purchasing behavior and the like. It will be appreciated that the statistics may also be based on other statistical dimensions of conversion, without limitation.

In one embodiment, if the advertiser does not configure the conversion rate statistics conditions of the advertisement to be published, the server may perform the user conversion amount statistics according to the default conversion rate statistics conditions.

Specifically, the server performs user conversion quantity statistics according to conversion rate statistics conditions of the advertisement publishing task. When the conversion rate statistical condition includes the click rate, the conversion rate refers to the rate of the advertisement audience judged as the target user to be converted into the click user. When the conversion rate statistical condition includes the registration behavior, the conversion rate refers to a rate at which the advertisee determined as the target user is converted into the registered user. When the conversion rate statistics include downloading behavior, the conversion rate refers to the rate at which the advertisee determined as the target user is converted into the logged-in user. When the conversion rate statistics include purchasing behavior, the conversion rate refers to a rate at which an advertisee determined to be a target user is converted into a paying user.

In one embodiment, the server may determine the identity of the target user according to the information of the interaction action, and may identify the same user who triggers the click browsing action for multiple times or the same user who performs multiple purchasing actions based on the identity, so as to count the number of the clicked users and the number of the paid users after the duplication removal. The registration behavior and the downloading behavior have unique requirements on the user, so that the duplicate removal effect is good.

In the embodiment, the configuration of the conversion rate conditions of the advertisements to be published is supported, the conversion rate statistical requirements of advertisers in different dimensions can be met, and the flexibility is strong.

In one embodiment, the network advertisement publishing method further includes: determining the target user conversion number corresponding to the advertisement to be issued according to the information of the interactive action comprises the following steps: determining the identity characteristics of the target user according to the information of the interactive action; determining a personnel identifier corresponding to the biological characteristics matched with the identity characteristics based on the identity characteristic library; and determining the target user conversion quantity corresponding to the advertisement to be issued according to the quantity of the personnel identifications.

If the successful unlocking behavior of the advertisement content is recorded as one person, the number of the target users which are not repeated and have the successful unlocking behavior of the advertisement content is recorded as the number of people, and the number statistics of the conversion of the clicking users comprises the number statistics of people and the number statistics of people. For example, an advertiser desires to count the flow of people accessing a published advertisement, and if one person accesses the advertisement multiple times, the advertiser needs to count the number of people and the number of people separately.

The traditional people flow statistical mode can only count the number of people who visit the published advertisement, and the requirement for people counting is difficult to meet. The embodiment of the application can extract the identity characteristics of the target user by means of the interactive action information of the target user acquired in the unlocking verification link, and further can count the number of people accessing the published advertisement by means of the identity characteristics.

Specifically, the server extracts the identity characteristics of the target user from the received interactive action information. According to the difference of the collected interactive action information, the extracted identity characteristic system information is also different. For example, when the interactive motion comprises a facial motion, the identity feature comprises a human face feature or an iris feature; when the interaction action comprises a limb action, the identity characteristic comprises a fingerprint characteristic, a palm print characteristic or a handwriting characteristic; when the interactive action comprises a voice action, the identity feature comprises a voiceprint feature.

The identity repository is a database deployed based on a need for demographics of the number of people accessing the published advertisement for a statistical period. The counting time interval refers to a time interval in which the number of people accessing the published advertisement needs to be counted, and is a time interval from the execution time of the advertisement publishing task to the current time by default, and the time interval comprises counting starting time and counting ending time. The identity feature library is only used for storing the identity features of the target users which access the published advertisement for the first time and are counted in the counting period.

The identity features stored in the identity feature library may be identity features extracted from the interactive action information in the above manner. At the start time of the statistics, the identity library may be empty and no identity has been stored. And continuously and dynamically adding the identity characteristics to the identity characteristic library in the process of counting the number of people in the counting time period. In the identity feature library, each identity feature is associated with a person identifier. The personnel identification is information capable of uniquely identifying one identity feature, such as a serial number, a hash value obtained by performing hash operation on the identity feature, or a timestamp for storing the identity feature in an identity feature library. The method has the advantages that the identity characteristic library suitable for the current issued advertisement is dynamically constructed in the people counting process, no data preparation is needed in advance, the conversion rate counting mode can be quickly used for any new advertisement issuing scene, and the advertisement conversion rate counting efficiency is improved.

Different ad distribution tasks may be based on different identity feature repositories for demographics. In one embodiment, different ad distribution tasks may also be demographic based on the same identity database. But the identity characteristics of the target users corresponding to different advertisement publishing tasks are isolated in the comprehensive identity characteristic library in different data table storage modes and the like.

For convenience of description, the identity features in the identity feature library are referred to as target features hereinafter. And the computer equipment calculates the similarity between the identity features extracted from the interactive action information and each target feature in the identity feature library and judges whether the target features with the similarity reaching a threshold value exist in the identity feature library. The similarity between the identity feature and the target feature can be understood as the confidence that the person corresponding to the identity feature is the same person as the person corresponding to the target feature. The higher the similarity, the more credible the same person is. The specific algorithm for calculating the similarity may adopt cosine similarity or hamming distance of respective perceptual hash values between images.

Further, when the target feature with the similarity reaching the threshold value does not exist, the server generates a personnel identifier, determines the generated personnel identifier as the personnel identifier corresponding to the face feature matched with the identity feature, and stores the identity feature and the generated personnel identifier into the identity feature library in an associated manner. When a target feature with the similarity reaching the threshold value with the identity feature exists, the server determines the target feature with the similarity reaching the threshold value as the identity feature matched with the identity feature. When a plurality of target features with the similarity reaching the threshold value with the identity feature exist, the server determines the maximum value of the calculated similarity reaching the threshold value, and determines the target feature corresponding to the maximum value of the similarity as the target feature matched with the identity feature. And the computer equipment reads the personnel identification associated with the matched target characteristic from the identity characteristic library. And the server counts the number of the read personnel identifications, and confirms the number as the number of people accessing the issued advertisement, namely the target user conversion number corresponding to the advertisement to be issued.

In the embodiment, the identity characteristics of the target user are extracted by means of the interaction action information of the target user acquired in the unlocking verification link, the statistics of the number of people accessing the published advertisement can be realized by means of the identity characteristics, and if and only if the advertisement audience passes the unlocking verification and the identity characteristics are not repeated, the effective click can be recorded, so that the conversion rate quantification accuracy can be improved.

In a specific embodiment, as shown in fig. 5, the network advertisement publishing method provided by the present application includes:

s502, when the trigger operation of advertisement release is received, advertisement unlocking options are displayed.

S504, the selected advertisement unlocking option is determined.

And S506, displaying living body interaction prompt information associated with the selected advertisement unlocking option.

And S508, when the modification operation of the living body interaction prompt information occurs, storing the modified living body interaction prompt information.

S510, displaying a configuration page of the advertisement to be issued.

S512, acquiring the advertisement content link of the advertisement to be released added in the configuration page.

And S514, determining the image frame in the advertisement content corresponding to the advertisement content link as an advertisement cover of the advertisement to be released.

S516, when the confirmation operation of the advertisement release occurs, generating an advertisement release task based on the advertisement cover of the advertisement to be released, the advertisement content, the information of the selection operation of the advertisement unlocking option and the living body interaction prompt information, and sending the advertisement release task to the server.

S518, the server obtains the target audience portrait of the advertisement to be released on the appointed advertisement display platform.

S520, the server receives the advertisement obtaining request sent by the second terminal, and when the user characteristic information carried by the advertisement obtaining request is matched with the target audience portrait of the corresponding advertisement display platform, the current login user of the advertisement display platform is determined to be the target user.

S522, the server executes an advertisement publishing task and publishes the advertisement cover and the living body interaction prompt information to a second terminal corresponding to the target user.

And S524, when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option, the server issues the advertisement content to the second terminal.

S526, the server obtains conversion rate statistical conditions configured for the advertisement to be issued.

S528, when the conversion rate statistical condition comprises click rate, the server determines the identity characteristic of the target user according to the information of the interactive action; determining a personnel identifier corresponding to the biological characteristics matched with the identity characteristics based on the identity characteristic library; and determining the target user conversion quantity corresponding to the advertisement to be issued according to the quantity of the personnel identifications.

S530, when the conversion rate statistical condition comprises the user behavior, the server determines the user behavior of the target user based on the advertisement content, and counts the conversion number of the target user of which the user behavior belongs to the target behavior.

As shown in FIG. 6, in one embodiment, a network advertisement acquisition method is provided. The embodiment is mainly illustrated by applying the method to the second terminal 130 in fig. 1. Referring to fig. 6, the network advertisement acquisition method specifically includes the following steps:

s602, displaying the advertisement cover.

Specifically, when a trigger operation meeting the advertisement publishing condition occurs on the basis of the advertisement display platform, the second terminal initiates an advertisement acquisition request to the server on the basis of the advertisement display platform. The advertisement publishing condition may be an advertisement publishing opportunity determined by the advertiser and the cooperating advertisement presentation platform provider by negotiation. The same advertiser can initiate a plurality of advertisement publishing tasks on the same advertisement display platform, and the advertisement publishing conditions of the advertisements to be published corresponding to different advertisement publishing tasks can be the same or different.

The triggering operation meeting the advertisement publishing condition may be a starting operation of the advertisement display platform at the second terminal, an operation of switching to enter a specified page, a refreshing operation of the specified page, and the like. For example, when the advertisement display platform is a news platform, the news platform includes multiple blocks of finance, entertainment, science and technology, and the trigger operation meeting the advertisement publishing condition may be an operation of switching to a specific block.

In one embodiment, the advertiser configures the execution time for the ad publishing task. When the execution time is up, the server automatically executes the corresponding advertisement publishing task without depending on the triggering operation of the advertisement audience on the advertisement display platform according with the advertisement publishing condition.

The advertisement acquisition request carries the advertisement identification of the advertisement to be released corresponding to the advertisement release condition. The advertisement identification can be defined when an advertiser configures an advertisement publishing task, or can be automatically generated for the advertisement publishing task after the advertisement publishing task is received by the server, and the advertisement identification can uniquely identify information of an advertisement to be published. And the server executes a corresponding advertisement publishing task according to the advertisement identification, and sends the advertisement cover, the living body interaction prompt information and the advertisement space information recorded by the advertisement publishing task to the second terminal.

S604, when the trigger operation acting on the advertisement cover occurs, displaying the living body interaction prompt corresponding to the advertisement cover.

Specifically, the advertisement display platform displays the living body interaction prompt information on the unlocking interaction page. In one embodiment, the living body interaction prompt message can be directly displayed on the advertisement cover, can be displayed after the user triggers the advertisement cover, and can be continuously displayed even when the advertisement cover is displayed or triggered. Referring to FIG. 7, FIG. 7 is a diagram illustrating a page involved in browsing a web advertisement based on an advertisement presentation platform in one embodiment. As shown in fig. 7, the live interaction prompt message 702 is displayed in the advertisement display platform together with the advertisement cover 704. Therefore, the target user can obtain the next unlocking verification mode of the advertisement content when the advertisement envelope is triggered.

And S606, acquiring the interaction action information for responding to the living body interaction prompt.

Specifically, the second terminal invokes the corresponding living body interaction action information acquisition functional module to acquire information of interaction actions of the target user according to the living body interaction prompt information. For example, when the living body interaction prompts the target user to complete the blinking interaction action, the second terminal calls the camera to acquire the facial action video stream of the target user. When the living body interaction prompts the target user to finish the fingerprint input interaction action, the second terminal calls the fingerprint acquisition module to acquire the fingerprint information of the target user. And when the living body interaction prompts the target user to finish the text following reading interaction operation, the second terminal calls the microphone to acquire the text following reading record of the target user. As shown in fig. 7, according to the "open mouth — let i see your tooth condition", the interactive action information collected by the second terminal is an image of the target user completing the mouth opening action.

In a specific application scene, a target user holds the second terminal, and opens the built-in camera on the second terminal through the application program for calling the camera on the second terminal, so that the second terminal can acquire images within the shooting range of the camera. And the interactive action of the target user towards the camera of the second terminal is acquired in real time, so that the unlocking action image acquired in real time is acquired. It can be understood that if the user opens the front camera, the acquired image includes the interactive action of the user facing the front camera and the background in the shooting range of the front camera; if the user opens the rear camera, the acquired image includes the interactive action of the user against the rear camera and the background in the shooting range of the rear camera.

And S608, when the interaction action information meets the advertisement unlocking condition corresponding to the living body interaction prompt, displaying the advertisement content corresponding to the advertisement cover.

Specifically, the server judges whether the interaction action information of the target user meets the advertisement unlocking condition. The above description of step S210 may be referred to for determining whether the interaction information of the target user meets the advertisement unlocking condition, and is not repeated herein. The network advertisement distribution and acquisition system further includes a third server (not shown). The advertisement content link of the advertisement to be released is recorded in the advertisement releasing task configured by the advertiser, and the advertisement service platform can be accessed based on the advertisement content link. The third server is a server for providing services for the advertisement service platform. The advertisement service platform is an application program provided by an advertiser and used for making service feedback on the interaction action information of the user when unlocking verification is successful. The service feedback made by the advertising service platform to the target user may be preset static information. As shown in fig. 7, the dental diagnostic image 706 displayed on the advertisement landing page returned after the unlocking verification is successful may be a preset exemplary image. The targeted user may further access other advertising content based on the ad landing page. For example, the advertising service platform can be accessed by triggering the "consult dental specialist immediately" control in fig. 7, so as to obtain more advertising contents.

In one embodiment, when the interaction action information meets the advertisement unlocking condition corresponding to the living body interaction prompt, displaying the advertisement content corresponding to the advertisement cover comprises: sending the interactive action information to a server, so that the server accesses an advertisement service platform corresponding to the network advertisement based on the advertisement content link of the network advertisement corresponding to the advertisement cover when verifying that the interactive action information conforms to the advertisement unlocking condition corresponding to the living body interactive prompt; displaying the advertisement service result returned by the server; and the advertisement service result is obtained by processing the interactive action information by the advertisement service platform.

The service feedback made by the advertisement service platform to the target user can also be feedback information which is generated in a targeted and dynamic manner according to the interaction action information of the target user. As shown in fig. 7, the dental diagnostic image 706 displayed on the advertisement landing page returned after the unlocking verification is successful may also be a diagnostic result for the current target user. The dental diagnosis image 706 may be an image uploaded by an advertiser after oral problem diagnosis is performed by a relevant person based on a mouth opening interaction action image of a target user, or an image generated by automatic diagnosis of an advertisement service platform. For another example, the advertisement service platform corresponding to the camera advertisement promotion may be a platform capable of taking images based on some body interaction action of the target user; the advertisement service platform corresponding to the medical and American shaping application and promotion advertisement can be a platform for feeding back a shaping scheme according to a face image of a user and the like.

In one embodiment, the second terminal is a device capable of acquiring depth images. And the second terminal acquires continuous depth image data of more than one frame generated when the target user performs interactive action according to the living body prompt information. The Depth Image Data is Image Data (Image Data) of a Depth Image (Depth Image). The depth image is an image in which the distance (depth) from the image capturing device to each point in the image capturing scene is defined as a pixel value. The image data is a set of Pixel values of each Pixel (Pixel) represented by a numerical value.

And the second terminal determines point cloud data of which the depth image data respectively correspond to the target object. The target object is a human object included in the scene from which the depth image data originates. The point cloud data refers to a collection of data recorded in units of points, such as three-dimensional point cloud data. The depth image data is two-dimensional data in a two-dimensional coordinate system (image coordinate system), and the three-dimensional point cloud data is three-dimensional data in a three-dimensional coordinate system (world coordinate system). The computer equipment can convert the coordinate system of the depth image data through the camera parameters of the depth camera for collecting the depth image data to obtain the three-dimensional point cloud data.

The second terminal may extract, after determining point cloud data corresponding to each depth image data and the target object, features of each frame of point cloud data based on a spatial relationship between points included in the frame of point cloud data, to obtain spatial features corresponding to each point cloud data. The spatial feature is data reflecting a feature of a spatial relationship between points in the point cloud data. The data format of the spatial feature may be various, and the spatial feature may specifically be in the form of a vector, i.e., a spatial feature vector.

The second terminal can sequentially splice the spatial features according to the acquisition time sequence of the depth image data corresponding to the point cloud data extracted from the spatial features, and directly take the result obtained by splicing as the time domain feature corresponding to the target object. The computer equipment can also perform post-processing on the result obtained by splicing to obtain the time domain characteristics corresponding to the target object. The post-processing here may be convolution operation, model processing, or the like.

The second terminal determines an action detection result corresponding to the target object based on the time domain feature corresponding to the target object. When the action detection requirement detects that whether the action is the target action, the second terminal can preset a time domain feature template corresponding to the target action, so that after the second terminal obtains the current time domain feature, the current time domain feature can be matched with the time domain feature template to determine whether the target object corresponds to the target action, and a judgment result of whether the interactive action meets the advertisement unlocking condition is obtained.

In this embodiment, only depth image data is needed in the unlocking verification process, and color (such as RGB) image data is not needed, so that effective protection of privacy can be achieved. And the application scenarios of the unlocking verification method are very wide. For example, a common family scene such as a bathroom or a bedroom, a public place scene such as an old home or a shopping mall, and the like can be effectively unlocked and verified.

In one embodiment, referring to FIG. 8, FIG. 8 illustrates a flow diagram for browsing network advertisements based on an advertisement presentation platform in one embodiment. As shown in fig. 8, the advertisee triggers an operation meeting the advertisement publishing condition based on the advertisement display platform, and the second terminal initiates an advertisement obtaining request to the server based on the advertisement display platform. The server obtains a user image of a current login user of the advertisement display platform and a target audience image of the advertisement display platform configured for the requested advertisement by an advertiser, and judges whether the current login user belongs to a target audience crowd of the requested advertisement or not by matching the user image of the current login user with the target audience image. If yes, the server returns the advertisement cover and the living body prompting information of the requested advertisement to the second terminal; otherwise, the information of the requested advertisement is not issued like the second terminal. The advertisement display platform displays the received advertisement cover and the living body interaction prompt information, acquires the information of the interaction action performed by the target user according to the living body interaction prompt, and sends the interaction action information to the server. And the server judges whether the interactive action information meets the advertisement unlocking condition. And if the verification is successful, returning the advertisement content of the requested advertisement to the second terminal, and counting the click rate according to the identity characteristics extracted from the interactive action information.

According to the network advertisement obtaining method, the advertisement has the corresponding unlocking condition, only the cover of the advertisement with the unlocking condition is initially released to the target user, if the target user expects to know the complete advertisement content, the interaction action meeting the unlocking condition needs to be completed according to the living interaction prompt, the living body verification can be performed on the user accessing the advertisement content according to the interaction action, the complete advertisement material is sent to the target user only when the verification is passed, the simulated browsing behavior of a machine program can be effectively identified, each released advertisement can really and effectively reach a real audience, the waste of invalid network release resources is reduced, and meanwhile, the interaction resources are saved.

In one embodiment, displaying the advertising cover comprises: when an advertisement acquisition operation occurs on the advertisement display platform, pulling an advertisement cover of a network advertisement pointed by the advertisement acquisition operation and advertisement position information on the advertisement display platform on a server; determining the display position of an advertisement cover on the current page of the advertisement display platform according to the advertisement position information; and displaying the advertisement cover at the display position determined in the current page of the advertisement display platform.

Regarding displaying the cover advertisement according to the advertisement space information pre-configured by the advertiser, reference may be made to the above description of step S208, which is not repeated herein.

In a specific embodiment, as shown in fig. 9, the network advertisement obtaining method provided by the present application includes:

s902, when the advertisement acquisition operation occurs on the advertisement display platform, the second terminal sends an advertisement acquisition request to the server.

S904, the server obtains the target audience portrait of the network advertisement on the advertisement display platform, to which the advertisement obtaining operation points.

S906, when the user characteristic information carried by the advertisement obtaining request is matched with the target audience portrait of the corresponding advertisement display platform, the server determines the current login user of the advertisement display platform as the target user.

S908, the server sends the advertisement cover of the network advertisement pointed by the advertisement acquisition operation and the advertisement space information of the advertisement display platform to the second terminal corresponding to the target user.

S910, the second terminal determines the display position of the cover of the advertisement on the current page of the advertisement display platform according to the advertisement space information.

S912, the second terminal displays the advertisement cover at the display position determined in the current page of the advertisement display platform.

S914, when the trigger operation acting on the advertisement cover occurs, the second terminal displays the living body interaction prompt corresponding to the advertisement cover.

And S916, the second terminal acquires the interaction action information for responding to the living body interaction prompt.

S918, the second terminal sends the interactive action information to the server, so that the server accesses an advertisement service platform corresponding to the network advertisement based on the advertisement content link of the network advertisement corresponding to the advertisement cover when verifying that the interactive action information meets the advertisement unlocking condition corresponding to the living body interactive prompt.

S920, the second terminal displays the advertisement service result returned by the server; and the advertisement service result is obtained by processing the interactive action information by the advertisement service platform.

S922, the server obtains conversion rate statistical conditions configured for the advertisement to be issued.

S924, when the conversion rate statistical condition comprises click rate, the server determines the identity characteristic of the target user according to the information of the interactive action; determining a personnel identifier corresponding to the biological characteristics matched with the identity characteristics based on the identity characteristic library; and determining the target user conversion quantity corresponding to the advertisement to be issued according to the quantity of the personnel identifications.

S926, when the conversion rate statistic condition includes the user behavior, the server determines the user behavior of the target user based on the advertisement content, and counts the conversion number of the target user whose user behavior belongs to the target behavior.

Fig. 2 and 5 are flow diagrams illustrating a method for publishing a network advertisement in one embodiment. Fig. 6 and 9 are flow diagrams illustrating a network advertisement acquisition method according to an embodiment. It should be understood that although the various steps in the flowcharts of fig. 2, 5, 6 and 9 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2, 5, 6, and 9 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performing the sub-steps or stages is not necessarily sequential, but may be performed alternately or alternatingly with other steps or at least some of the sub-steps or stages of other steps.

As shown in fig. 10, in one embodiment, a network advertisement distribution device 1000 is provided, which includes an interactive advertisement configuration module 1002, an interactive advertisement distribution module 1004, and an advertisement unlocking verification module 1006, wherein,

the interactive advertisement configuration module 1002 is configured to display an advertisement unlocking option when a trigger operation for advertisement release is received; determining the selected advertisement unlocking option and corresponding living body interaction prompt information; and acquiring the advertisement cover and the advertisement content of the advertisement to be released.

And the interactive advertisement publishing module 1004 is configured to publish the advertisement cover and the living body interaction prompt information to a terminal corresponding to the target user.

And the advertisement unlocking verification module 1006 is configured to display the advertisement content on the terminal when the interaction action performed by the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option.

In an embodiment, as shown in fig. 11, the network advertisement publishing device 1000 further includes an unlocking condition customizing module 1008, configured to obtain a customized unlocking action image and a corresponding key action description when an advertisement unlocking option customizing operation occurs on a display page of an advertisement unlocking option; analyzing key action characteristics in the unlocking action image; and determining the advertisement unlocking conditions corresponding to the self-defined advertisement unlocking options according to the key action characteristics and the key action description.

In one embodiment, the live interaction prompt comprises a resource retrieval prompt; the interactive advertisement configuration module 1002 is further configured to determine a selected advertisement unlock option; displaying live interaction prompt information associated with the selected advertisement unlocking option; and when the modification operation of the living body interaction prompt information occurs, storing the modified resource drawing prompt information.

In one embodiment, the advertising content includes an advertising content link; the interactive advertisement configuration module 1002 is further configured to display a configuration page of an advertisement to be published; acquiring an advertisement content link of an advertisement to be issued added in a configuration page; and determining the image frame in the advertisement content corresponding to the advertisement content link as an advertisement cover of the advertisement to be released.

In one embodiment, the interactive advertisement publishing module 1004 is further configured to generate an advertisement publishing task based on an advertisement cover of the advertisement to be published, advertisement content, selected information of an advertisement unlocking option, and live interaction prompt information when a confirmation operation of advertisement publishing occurs; sending the advertisement publishing task to a server, enabling the server to execute the advertisement publishing task, and publishing the advertisement cover and the living body interaction prompt information to a terminal corresponding to a target user; and when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option, the server issues the advertisement content to the terminal.

In one embodiment, as shown in fig. 11, the network advertisement publishing device 1000 further includes a target audience screening module 1010, configured to obtain a target audience representation of an advertisement to be published on a specified advertisement display platform; receiving an advertisement acquisition request sent by a terminal; and when the user characteristic information carried by the advertisement acquisition request is matched with the target audience portrait of the advertisement display platform, determining the current login user of the advertisement display platform as the target user.

In an embodiment, as shown in fig. 11, the network advertisement publishing device 1000 further includes an advertisement conversion rate statistics module 1012, configured to obtain a conversion rate statistics condition configured for an advertisement to be published; when the conversion rate statistical condition comprises click rate, determining the conversion number of target users corresponding to the advertisement to be issued according to the information of the interactive action; and when the conversion rate statistical condition comprises user behaviors, determining the user behaviors of the target users based on the advertisement content, and counting the conversion number of the target users of which the user behaviors belong to the target behaviors.

In one embodiment, the advertisement conversion rate statistics module 1012 is further configured to determine an identity characteristic of the target user according to the information of the interaction action; determining a personnel identifier corresponding to the biological characteristics matched with the identity characteristics based on the identity characteristic library; and determining the target user conversion quantity corresponding to the advertisement to be issued according to the quantity of the personnel identifications.

In one embodiment, the live body interaction prompt message comprises prompt messages for prompting the target user to perform at least one of facial action, limb action and voice action to unlock and acquire the advertisement content; when the interactive action comprises a facial action, the identity characteristic comprises a human face characteristic or an iris characteristic; when the interaction action comprises a limb action, the identity characteristic comprises a fingerprint characteristic, a palm print characteristic or a handwriting characteristic; when the interactive action comprises a voice action, the identity feature comprises a voiceprint feature

According to the network advertisement publishing device, the corresponding unlocking condition is appointed for the advertisement when the advertisement is published, only the cover of the advertisement with the unlocking condition is published to the target user at the beginning, if the target user expects to know the complete advertisement content, the interaction action meeting the unlocking condition is required to be completed according to the living body interaction prompt, the living body verification can be performed on the user accessing the advertisement content according to the interaction action, the complete advertisement material is sent to the target user only when the verification is passed, the simulated browsing behavior of a machine program can be effectively identified, each published advertisement can really and effectively reach real audiences, the waste of invalid network publishing resources is reduced, and meanwhile, the interaction resources are saved. In addition, the development of the unlocking type interactive advertisement can be completed by simply selecting the preset advertisement unlocking option on the basis of the original advertisement material, the unlocking verification logic is automatically realized in the advertisement publishing link, the communication cost is reduced, and the development cost of the unlocking type interactive advertisement is reduced under the condition of improving the advertisement putting effectiveness.

As shown in fig. 12, in one embodiment, a network advertisement obtaining apparatus 1200 is provided, which includes an advertisement cover obtaining module 1202, an advertisement interaction unlocking module 1204, and an advertisement content obtaining module 1206, wherein the advertisement cover obtaining module 1202 is configured to display an advertisement cover.

The advertisement interaction unlocking module 1204 is used for displaying a living body interaction prompt corresponding to an advertisement cover when a triggering operation acting on the advertisement cover occurs; and acquiring interactive action information for responding to the living body interactive prompt.

And the advertisement content obtaining module 1206 is used for displaying the advertisement content corresponding to the advertisement cover when the interaction action information meets the advertisement unlocking condition corresponding to the living body interaction prompt.

In one embodiment, the advertisement cover obtaining module 1202 is further configured to pull, at the server, an advertisement cover of the network advertisement pointed by the advertisement obtaining operation and advertisement slot information at the advertisement display platform when the advertisement obtaining operation occurs at the advertisement display platform; determining the display position of an advertisement cover on the current page of the advertisement display platform according to the advertisement position information; and displaying the advertisement cover at the display position determined in the current page of the advertisement display platform.

In one embodiment, the advertisement content obtaining module 1206 is further configured to send the interaction action information to the server, so that the server accesses an advertisement service platform corresponding to the network advertisement based on an advertisement content link of the network advertisement corresponding to the advertisement cover when verifying that the interaction action information meets an advertisement unlocking condition corresponding to the living body interaction prompt; displaying the advertisement service result returned by the server; and the advertisement service result is obtained by processing the interactive action information by the advertisement service platform.

According to the network advertisement acquisition device, the advertisement has the corresponding unlocking condition, only the cover of the advertisement with the unlocking condition is initially issued to the target user, if the target user expects to know the complete advertisement content, the interaction action meeting the unlocking condition needs to be completed according to the living interaction prompt, the living body verification can be performed on the user accessing the advertisement content according to the interaction action, the complete advertisement material is sent to the target user only when the verification is passed, the simulated browsing behavior of a machine program can be effectively identified, each issued advertisement can really and effectively reach the real audience, the waste of invalid network issuing resources is reduced, and meanwhile, the interaction resources are saved.

FIG. 13 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may specifically be the first terminal 110 in fig. 1. As shown in fig. 13, the computer apparatus includes a processor, a memory, a network interface, an input device, and a display screen connected through a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement the network advertisement distribution method. The internal memory may also have a computer program stored therein, which when executed by the processor, causes the processor to perform the network advertisement distribution method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like.

FIG. 14 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may specifically be the second terminal 130 in fig. 1. As shown in fig. 14, the computer device includes a processor, a memory, a network interface, an input device, an action information acquisition device, and a display screen, which are connected by a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement the network advertisement distribution method. The internal memory may also have a computer program stored therein, which when executed by the processor, causes the processor to perform the network advertisement distribution method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like. The action information acquisition device has a function of acquiring target user interaction action information, and specifically can be at least one of a camera, a sound acquisition device, a loudspeaker or a fingerprint acquisition device.

Those skilled in the art will appreciate that the configurations shown in fig. 13 and 14 are block diagrams of only some of the configurations relevant to the present teachings and do not constitute limitations on the computing devices to which the present teachings may be applied, as a particular computing device may include more or fewer components than shown, or may combine certain components, or have a different arrangement of components.

In one embodiment, the network advertisement publishing device provided by the present application can be implemented in the form of a computer program, and the computer program can be run on a computer device as shown in fig. 13. The memory of the computer device can store various program modules which form the network advertisement distribution device, such as an interactive advertisement configuration module, an interactive advertisement distribution module and an advertisement unlocking verification module shown in fig. 10. The computer program constituted by the program modules causes the processor to execute the steps of the network advertisement issuing method of the embodiments of the present application described in the present specification.

For example, the computer device shown in fig. 13 may perform steps S202-S206 through an interactive advertisement configuring module in the network advertisement distribution apparatus as shown in fig. 10. The computer device may perform step S208 through the interactive advertisement distribution module. The computer device may perform step S210 by the advertisement unlock verification module.

In one embodiment, a computer device is provided, which includes a memory and a processor, the memory storing a computer program, the computer program, when executed by the processor, causing the processor to perform the steps of the network advertisement distribution method described above. Here, the steps of the network advertisement distribution method may be steps in the network advertisement distribution method of the above-described embodiments.

In one embodiment, a computer-readable storage medium is provided, which stores a computer program that, when executed by a processor, causes the processor to perform the steps of the above-described web advertisement distribution method. Here, the steps of the network advertisement distribution method may be steps in the network advertisement distribution method of the above-described embodiments.

In one embodiment, the network advertisement acquisition apparatus provided in the present application may be implemented in the form of a computer program, and the computer program may be run on a computer device as shown in fig. 14. The memory of the computer device can store various program modules which form the network advertisement publishing device, such as an interactive advertisement configuration module, an interactive advertisement publishing module and an advertisement unlocking verification module shown in fig. 12. The computer program constituted by the program modules causes the processor to execute the steps of the network advertisement issuing method of the embodiments of the present application described in the present specification.

For example, the computer device shown in fig. 14 may perform step S502 through the interactive advertisement configuring module in the network advertisement distribution apparatus as shown in fig. 12. The computer device may perform steps S504 and S506 through the interactive advertisement distribution module. The computer device may perform step S508 by the advertisement unlock verification module.

In one embodiment, a computer device is provided, which includes a memory and a processor, the memory storing a computer program, the computer program, when executed by the processor, causing the processor to perform the steps of the network advertisement acquisition method described above. Here, the steps of the network advertisement acquisition method may be steps in the network advertisement acquisition methods of the above embodiments.

In one embodiment, a computer-readable storage medium is provided, which stores a computer program, and when the computer program is executed by a processor, the computer program causes the processor to execute the steps of the network advertisement acquisition method. Here, the steps of the network advertisement acquisition method may be steps in the network advertisement acquisition methods of the above embodiments.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware related to instructions of a computer program, and the program can be stored in a non-volatile computer readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.

The above examples only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.

Claims

1. A network advertisement publishing method comprises the following steps:

2. The method of claim 1, further comprising:

when the advertisement unlocking option self-defining operation occurs on the display page of the advertisement unlocking option, obtaining a self-defined unlocking action image and a corresponding key action description;

analyzing key action characteristics in the unlocking action image;

and determining the advertisement unlocking conditions corresponding to the self-defined advertisement unlocking options according to the key action characteristics and the key action description.

3. The method of claim 1, wherein the live interaction prompt comprises a resource procurement prompt; the determining of the selected advertisement unlocking option and the corresponding living body interaction prompt information comprise:

determining a selected advertisement unlocking option;

displaying live interaction prompt information associated with the selected advertisement unlocking option;

and when the modification operation of the living body interaction prompt information occurs, storing the modified resource drawing prompt information.

4. The method of claim 1, wherein the advertising content comprises an advertising content link; the acquiring of the advertisement cover and the advertisement content of the advertisement to be released comprises the following steps:

displaying a configuration page of the advertisement to be released;

acquiring the advertisement content link of the advertisement to be issued added in the configuration page;

and determining the image frame in the advertisement content corresponding to the advertisement content link as an advertisement cover of the advertisement to be released.

5. The method of claim 1, wherein the step of issuing the advertisement cover and the living body interaction prompt message to a terminal corresponding to a target user comprises:

when receiving the confirmation operation of advertisement release, generating an advertisement release task based on the advertisement cover, the advertisement content, the information of the selection operation of the advertisement unlocking option and the living body interaction prompt information of the advertisement to be released;

sending the advertisement publishing task to a server, enabling the server to execute the advertisement publishing task, and publishing the advertisement cover and the living body interaction prompt information to a terminal corresponding to a target user;

and when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option, the step of releasing the advertisement content to the terminal is executed by the server.

6. The method of claim 1, further comprising:

acquiring a target audience portrait of the advertisement to be released on a specified advertisement display platform;

receiving an advertisement acquisition request sent by the terminal;

and when the user characteristic information carried by the advertisement acquisition request is matched with the target audience portrait of the advertisement display platform, determining the current login user of the advertisement display platform as the target user.

7. The method of claim 1, further comprising:

acquiring conversion rate statistical conditions configured for the advertisement to be issued;

when the conversion rate statistical condition comprises click rate, determining the conversion number of the target user corresponding to the advertisement to be issued according to the information of the interaction action;

and when the conversion rate statistical conditions comprise user behaviors, determining the user behaviors of the target users based on the advertisement content, and counting the conversion number of the target users of which the user behaviors belong to the target behaviors.

8. The method according to claim 7, wherein the determining the target user conversion number corresponding to the advertisement to be published according to the information of the interactive action comprises:

determining the identity characteristics of the target user according to the information of the interaction action;

determining a personnel identifier corresponding to the biological characteristics matched with the identity characteristics based on the identity characteristic library;

and determining the target user conversion quantity corresponding to the advertisement to be issued according to the quantity of the personnel identifications.

9. The method of claim 8, wherein the live interaction prompt message comprises a prompt message prompting a target user to perform at least one of a facial action, a body action, and a voice action to unlock the advertisement content;

when the interaction action comprises a facial action, the identity feature comprises a human face feature or an iris feature; when the interaction action comprises a limb action, the identity characteristic comprises a fingerprint characteristic, a palm print characteristic or a handwriting characteristic; when the interactive action comprises a voice action, the identity feature comprises a voiceprint feature.

10. A network advertisement acquisition method comprises the following steps:

displaying the advertisement cover;

11. The method of claim 10, wherein the displaying the advertising cover comprises:

when an advertisement acquisition operation occurs on an advertisement display platform, pulling an advertisement cover of a network advertisement pointed by the advertisement acquisition operation and advertisement position information on the advertisement display platform on a server;

determining the display position of an advertisement cover on the current page of the advertisement display platform according to the advertisement position information;

and displaying the advertisement cover at the display position determined in the current page of the advertisement display platform.

12. The method of claim 10, wherein when the interaction action information meets an advertisement unlocking condition corresponding to the living body interaction prompt, displaying the advertisement content corresponding to the advertisement cover comprises:

sending the interaction action information to a server, and enabling the server to access an advertisement service platform corresponding to the network advertisement based on the advertisement content link of the network advertisement corresponding to the advertisement cover when verifying that the interaction action information conforms to the advertisement unlocking condition corresponding to the living body interaction prompt;

displaying the advertisement service result returned by the server; and the advertisement service result is obtained by processing the interactive action information by the advertisement service platform.

13. An apparatus for publishing network advertisement, the apparatus comprising:

and the advertisement unlocking verification module is used for displaying the advertisement content and the terminal when the interaction action of the target user according to the living body interaction prompt information meets the advertisement unlocking condition corresponding to the selected advertisement unlocking option.

14. An apparatus for acquiring network advertisement, the apparatus comprising:

15. A computer-readable storage medium, storing a computer program which, when executed by a processor, causes the processor to carry out the steps of the method according to any one of claims 1 to 12.