CN112330353A - Map navigation based APP advertisement method - Google Patents
Map navigation based APP advertisement method Download PDFInfo
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- CN112330353A CN112330353A CN202011004116.4A CN202011004116A CN112330353A CN 112330353 A CN112330353 A CN 112330353A CN 202011004116 A CN202011004116 A CN 202011004116A CN 112330353 A CN112330353 A CN 112330353A
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- 238000000034 method Methods 0.000 title claims abstract description 52
- 230000008569 process Effects 0.000 claims abstract description 24
- 230000006855 networking Effects 0.000 claims description 9
- 230000006872 improvement Effects 0.000 description 7
- 229910052799 carbon Inorganic materials 0.000 description 3
- 230000000694 effects Effects 0.000 description 3
- 230000007613 environmental effect Effects 0.000 description 3
- 230000006870 function Effects 0.000 description 3
- 239000000463 material Substances 0.000 description 2
- OKTJSMMVPCPJKN-UHFFFAOYSA-N Carbon Chemical compound [C] OKTJSMMVPCPJKN-UHFFFAOYSA-N 0.000 description 1
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- 238000004134 energy conservation Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/29—Geographical information databases
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/16—Sound input; Sound output
- G06F3/167—Audio in a user interface, e.g. using voice commands for navigating, audio feedback
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F25/00—Audible advertising
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- Audiology, Speech & Language Pathology (AREA)
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- Data Mining & Analysis (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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- Instructional Devices (AREA)
Abstract
The invention discloses a method for navigating APP advertisements based on a map, which comprises the steps of determining the navigation requirements of a user according to the places of a departure point and a destination point, appointing a navigation route and navigating, broadcasting navigation information in a voice mode in the navigation process, constructing a database of voice advertisements in a map navigation system, and inputting voice data of the voice advertisements in the database; and embedding the database into the map data of the system or independently setting a database of data which can be called by the map navigation APP client. Compared with the prior art, the navigation method is based on the existing map navigation APP and used as a new propaganda medium, and voice advertisements are pushed regularly or in fixed places or are inserted into navigation voice in the process of voice broadcasting of navigation information. The advertisement method is simple, based on the requirements of large user quantity and rigid use, the voice advertisement is pushed or inserted in the map navigation process, the launching cardinality is large, and the advertisement efficiency is high.
Description
Technical Field
The invention relates to an APP advertisement method based on map navigation.
Background
Due to the rapid development of commodity economy, the dependence of commodities on advertisements and information is increasing. At present, the traditional advertising mode is competitive, and the demand of the commodity on the advertisement can not be met. With the propaganda of the low-carbon environmental protection concept in recent years, under the requirements of competition and low-carbon environmental protection, an advertising method which breaks through a new advertising structure or mode and explores lower carbon, energy conservation and environmental protection is sought.
With the widespread use of navigation map APP clients, map navigation APPs have become important carriers for large data traffic.
Disclosure of Invention
The invention provides a map navigation APP advertisement-based method with large flow and good advertisement propaganda effect for solving the problems existing in the use of the existing advertisement propaganda mode.
The technical scheme for solving the existing problems is as follows: a method based on map navigation APP advertisement comprises the steps of determining navigation requirements of a user according to places of a departure point and a destination point, appointing a navigation route and navigating, broadcasting navigation information in a voice mode in the navigation process, building a database of voice advertisements in a map navigation system, and inputting voice data of the voice advertisements into the database; embedding the database into map data of a system or independently setting a database of data which can be called by a map navigation APP client; the method comprises the steps that voice data of voice advertisements are called online in the process of voice broadcasting of navigation information by a map navigation APP client, and the voice advertisements are pushed and played or inserted in navigation voice at regular time or fixed place.
As a further improvement, the navigation method comprises the steps of acquiring the navigation geographical position information and the geographical position information of advertising merchants in the navigation process, and sequentially pushing or inserting advertising voice of merchants close to the geographical position into the navigation voice according to the geographical position information of map navigation.
As a further improvement, the navigation requirements comprise indoor navigation and outdoor navigation, and corresponding indoor and outdoor businessman advertisement voices are pushed or inserted into the navigation voice according to the indoor position of the navigation position.
As a further improvement, the pushed or inserted voice advertisement is inserted after each voice announcement of the map navigation.
As a further improvement, the voice advertisement is a reminding voice advertisement.
As a further improvement, the map APP client is provided with a voice advertisement closing function.
As a further improvement, the map navigation APP client pre-retrieves voice advertisement data needing to be played in the navigation process when networking, stores the voice advertisement data in the APP client storage unit, retrieves voice data of the voice advertisement in the storage unit in the process of voice broadcasting of navigation information by the map navigation APP client, and pushes and plays the voice advertisement or inserts the voice advertisement in navigation voice at regular time or fixed place.
As a further improvement, the map navigation APP client pre-calls the voice advertisement data to be played in the navigation process when networking, stores the voice advertisement data in the APP client storage unit, and the map navigation APP client preferentially calls the voice data of the voice advertisement when networking, and pushes and plays the voice advertisement at regular time or fixed place or inserts the voice advertisement in the navigation voice.
Compared with the prior art, the navigation method is based on the existing map navigation APP and used as a new propaganda medium, and voice advertisements are pushed regularly or in fixed places or are inserted into navigation voice in the process of voice broadcasting of navigation information. The method has the advantages that the advertising method is simple, voice advertisements are pushed or inserted in the map navigation process based on large user quantity and rigid use requirements, the launching cardinality is large, and the advertising efficiency is high.
In addition, compared with the traditional advertising mode, the method comprises the following steps:
1. compared with the traditional outdoor advertisement, the method is more energy-saving and environment-friendly, so that the advertisement method is pollution-free, carbon-free and environment-friendly, and does not need any consumable material of advertisement materials; 2. when the advertisement is carried out, a safety prompt can be inserted in the driving process, such as a safety prompt advertisement, a very important function can be played, and a driver is reminded of driving safely all the time. The driver is convenient to be reminded to develop good driving habits. This also avoids uninterrupted advertisement prompting and avoids causing the listener to feel upset, thereby improving the advertisement delivery effect.
Detailed Description
The embodiment provides a method for APP advertisement based on map navigation, which comprises the steps of constructing a voice advertisement database in a map navigation system, and inputting voice data of voice advertisements into the database; embedding the database into map data of a system or independently setting a database of data which can be called by a map navigation APP client; the data for the voice advertisement may be pre-entered into the database.
The APP user confirms the navigation demand of the user according to the place of the departure point and the destination point, appoints the navigation route and navigates, and the navigation information is broadcasted through voice in the navigation process, and the voice data of the voice advertisement is called on line in the process of the navigation information is broadcasted through the map navigation APP client side voice, if the voice data of the voice advertisement is called in the navigation process, the advertisement playing the voice data is pushed continuously or repeatedly.
Specifically, the voice advertisement can be pushed and played at fixed time or fixed place or inserted into the navigation voice. The pushed or inserted voice advertisement can be inserted after each voice broadcast of map navigation, and a driver can be reminded of safety driving during the voice advertisement. The voice advertisement is a voice advertisement adopting a reminding mode. For example, a certain brand reminds you to turn left 100 meters ahead, and driving is safe.
Furthermore, the navigation geographical position information and the geographical position information of the advertising merchants are obtained in the navigation process, and the advertising voices of the merchants close to the geographical position are pushed or inserted into the navigation voices in sequence according to the geographical position information of map navigation. This is so as to improve the effectiveness and accuracy of the push advertisement.
The navigation requirements can comprise indoor navigation and outdoor navigation, and corresponding indoor and outdoor businessman advertisement voices are pushed or inserted into the navigation voice according to the indoor position of the navigation position. Thereby improving the applicability of the method.
And the client of the map APP is provided with a voice advertisement closing function.
Considering the problem of data flow, the map navigation APP client pre-calls the voice advertisement data to be played in the navigation process when networking and stores the voice advertisement data in the APP client storage unit, even when the map navigation APP client is offline, the map navigation APP client calls the voice data of the voice advertisement in the storage unit in the voice broadcasting navigation information process, and the voice advertisement is pushed and played or inserted in the navigation voice at regular time or at regular places.
Map navigation APP customer end call the pronunciation advertisement data that need play among the navigation process in advance when the networking, save in APP customer end memory cell, map navigation APP customer end preferentially calls the pronunciation data of pronunciation advertisement when the networking to in the renewal advertisement data that can be quick, improve the effect of advertisement. And pushing and playing the voice advertisement at fixed time or fixed place or inserting the voice advertisement into the navigation voice.
Claims (8)
1. A method for navigating APP advertisements based on a map comprises the steps of determining navigation requirements of a user according to places of a departure point and a destination point, appointing a navigation route and navigating, and broadcasting navigation information in a voice mode in the navigation process, and is characterized in that: constructing a database of voice advertisements in a map navigation system, and inputting voice data of the voice advertisements in the database; embedding the database into map data of a system or independently setting a database of data which can be called by a map navigation APP client; the method comprises the steps that voice data of voice advertisements are called online in the process of voice broadcasting of navigation information by a map navigation APP client, and the voice advertisements are pushed and played or inserted in navigation voice at regular time or fixed place.
2. The method of map-based navigation APP advertising of claim 1, wherein: and acquiring the geographical position information of the navigation and the geographical position information of the advertising merchants in the navigation process, and sequentially pushing or inserting the advertising voice of the merchants close to the geographical position into the navigation voice according to the geographical position information of the map navigation.
3. The method of map-based navigation APP advertising of claim 1, wherein: the navigation requirements comprise indoor navigation and outdoor navigation, and corresponding indoor and outdoor businessman advertisement voices are pushed or inserted into the navigation voice according to the indoor position of the navigation position.
4. The method of map-based navigation APP advertising of claim 1, wherein: the pushed or inserted voice advertisement is inserted after each voice broadcast of map navigation.
5. The method of map-based navigation APP advertising of claim 1 or 4, wherein: the voice advertisement is a reminding voice advertisement.
6. The method of map-based navigation APP advertising of claim 1, wherein: and the client of the map APP is provided with a voice advertisement closing function.
7. The method of map-based navigation APP advertising of claim 1, wherein: the map navigation APP client pre-calls voice advertisement data needing to be played in the navigation process when networking and stores the voice advertisement data in the APP client storage unit, the map navigation APP client performs voice broadcasting on navigation information, calls voice data of the voice advertisement in the storage unit, and pushes the voice advertisement to be played or inserts the voice advertisement in navigation voice at regular time or fixed place.
8. The method of map-based navigation APP advertising of claim 7, wherein: the map navigation APP client side pre-calls voice advertisement data needing playing in the navigation process when networking and stores the voice advertisement data in an APP client side storage unit, the map navigation APP client side preferentially calls the voice data of the voice advertisement when networking, and the voice advertisement is pushed to play or inserted in navigation voice at regular time or fixed place.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011004116.4A CN112330353A (en) | 2020-09-22 | 2020-09-22 | Map navigation based APP advertisement method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011004116.4A CN112330353A (en) | 2020-09-22 | 2020-09-22 | Map navigation based APP advertisement method |
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| Publication Number | Publication Date |
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| CN112330353A true CN112330353A (en) | 2021-02-05 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN202011004116.4A Pending CN112330353A (en) | 2020-09-22 | 2020-09-22 | Map navigation based APP advertisement method |
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Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101939740A (en) * | 2007-12-11 | 2011-01-05 | 声钰科技 | In integrating language navigation Service environment, provide the natural language speech user interface |
| US20110205149A1 (en) * | 2010-02-24 | 2011-08-25 | Gm Global Tecnology Operations, Inc. | Multi-modal input system for a voice-based menu and content navigation service |
| CN103078786A (en) * | 2013-01-15 | 2013-05-01 | 上海量明科技发展有限公司 | Geographical location information-based method and system for outputting advertisement reminding message |
| CN103096245A (en) * | 2013-01-25 | 2013-05-08 | 周良文 | Communication system and method based on map or navigation |
| CN105594235A (en) * | 2016-01-04 | 2016-05-18 | 薛俊华 | A navigation advertisement pushing system based on geographic positions |
| CN105928536A (en) * | 2016-06-15 | 2016-09-07 | 苏州清研捷运信息科技有限公司 | Method for embedding position-based video advertisements into vehicle navigation |
-
2020
- 2020-09-22 CN CN202011004116.4A patent/CN112330353A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101939740A (en) * | 2007-12-11 | 2011-01-05 | 声钰科技 | In integrating language navigation Service environment, provide the natural language speech user interface |
| US20110205149A1 (en) * | 2010-02-24 | 2011-08-25 | Gm Global Tecnology Operations, Inc. | Multi-modal input system for a voice-based menu and content navigation service |
| CN103078786A (en) * | 2013-01-15 | 2013-05-01 | 上海量明科技发展有限公司 | Geographical location information-based method and system for outputting advertisement reminding message |
| CN103096245A (en) * | 2013-01-25 | 2013-05-08 | 周良文 | Communication system and method based on map or navigation |
| CN105594235A (en) * | 2016-01-04 | 2016-05-18 | 薛俊华 | A navigation advertisement pushing system based on geographic positions |
| CN105928536A (en) * | 2016-06-15 | 2016-09-07 | 苏州清研捷运信息科技有限公司 | Method for embedding position-based video advertisements into vehicle navigation |
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