CN112307315A - Intelligent service recommendation method and device - Google Patents
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Abstract
The invention provides a method and a device for intelligently recommending service, wherein the method comprises the following steps: responding to the selection operation of the user on the resource information, and performing word segmentation processing on the text information corresponding to the resource information; and obtaining one or more recommended service items according to the word segmentation processing result and the user association information. According to the invention, the default recommended service item is adjusted by analyzing the link of the default recommended service item and according to the user association information, so that an accurate recommended service effect is achieved, and the user experience and convenience are improved.
Description
Technical Field
The present invention relates to the field of mobile communications technologies, and in particular, to a method and an apparatus for intelligently recommending a service.
Background
The intelligent screen recognition function is a function of enabling the mobile phone to automatically recognize text information on a screen through specific gesture operation (such as single finger long pressing) and recommend related services. With the continuous update and development of the smart screen technology, the smart screen function is more and more widely applied in life, for example, in application interfaces such as QQ, microblog, and short message, a user can obtain recommendation services associated with text information, such as movie recommendation, game recommendation, map recommendation, and scenic spot recommendation, by long-pressing the text information. As shown in fig. 1, the user may obtain a corresponding word segmentation result and a movie recommendation service by long-pressing the text information, wherein after the user long-presses the text information, the mobile phone performs automatic word segmentation recognition processing on the text information selected by long-pressing, and displays the recognized word segmentation result and a corresponding recommendation service item, that is, the obtained word segmentation result and the movie recommendation.
In the prior art, the link of the recommended service obtained based on the intelligent screen recognition technology is fixed and unchangeable, and the link of the recommended service cannot be changed according to factors such as the preference of a user, the environment of a mobile phone and the installation condition of an application. As shown in fig. 2, after the user presses the text information for a long time, the recommended movie in the recommended service item is "closing the show", and if the user clicks "play online", the mobile phone screen only automatically jumps to the play interface of the Tencent video. However, if the user has members or is used to watch the photos with the love art, and the "closing performance" video can be played in the love art, the user wants that the mobile phone screen can jump to the love art to watch the photos instead of jumping to the Tengcong video. At this moment, the push service based on wisdom screen recognition technology just has certain inconvenient and the inaccurate problem of propelling movement.
Disclosure of Invention
Aiming at the defects of the prior art, the invention provides an intelligent service recommendation method and device, and the accurate service recommendation effect is realized by analyzing the default service recommendation item and adjusting the default service recommendation item according to the user association information.
According to an aspect of the present invention, there is provided a method of intelligently recommending a service, the method including: responding to the selection operation of a user on the resource information, and performing word segmentation processing on the text information corresponding to the resource information; and obtaining one or more recommended service items according to the word segmentation processing result and the user association information.
Preferably, the step of obtaining one or more recommended service items according to the word segmentation processing result and the user association information includes: and obtaining a default recommended service item through the word segmentation processing result and adjusting the default recommended service item based on the user association information.
Preferably, the user association information includes user usage preference information, user account information, usage habit information of a user at a specific time and place, user installation application information, user location information, user scene information and/or user semantic information.
Preferably, the selection operation includes a click operation, a long press operation, and a slide selection operation.
Preferably, the word segmentation processing result includes at least one of a phrase, a number, a letter, and a punctuation mark obtained by identifying the text information corresponding to the resource information.
Preferably, the step of adjusting the default recommended service item based on the user association information includes: and analyzing the default recommended service item to identify the current recommended service application and adjusting the current recommended service application into other applications of the same category capable of providing the service supported by the current recommended service application and/or other service items associated with the service supported by the current recommended service application according to the user association information.
Preferably, the adjusting the default recommended service item includes adjusting all recommended service items, adjusting a recommended service item selected by a user, adjusting a currently displayed recommended service item, and adjusting only a first recommended service item.
Preferably, the analyzing the default recommended service item includes analyzing a current recommended service link included in the default recommended service item, and identifying a current recommended service application according to the analyzed current recommended service link.
Preferably, the manner of adjusting the currently recommended service application to other applications of the same category capable of providing the services supported by the currently recommended service application includes replacing the currently recommended service application, supplementing and recommending other applications of the same category, and changing a priority recommended service application.
Preferably, in response to the user association information satisfying at least one of the following conditions, adjusting a default recommended service item: the user does not have the account of the current recommended service application, the user has accounts of other applications of the same category, the frequency of the user using the other applications of the same category is higher than that of the current recommended service application, the current recommended service application is not installed on the terminal equipment of the user, and other applications of the same category are installed and/or used by default, the user is used to use the other applications of the same category at the current time, the user is used to use the other applications of the same category at the current place and/or the terminal equipment of the user preferentially opens the other applications of the same category in the current mode, and the other applications of the same category are semantically identified by using preference and/or using intention of the user.
Preferably, the step of identifying the current recommended service application according to the parsed current recommended service link includes: and identifying the current recommended service application according to the webpage URL and/or Intent in the current recommended service link.
Preferably, the other applications of the same category are obtained by: and determining the category of the current recommended service application, and using the category to search other applications of the same category in a traversal mode.
Preferably, the category of the current recommended service application is determined by at least one of: determining the category of the current recommended service application by acquiring application program information; determining the category of the current recommended service application by reading a category folder comprising the current recommended service application; determining a category of the current recommended service application by querying application classifications in an application store for the current recommended service application.
According to another aspect of the present invention, there is provided an apparatus for intelligent recommendation service, including: a memory configured to store a program; a processor configured to execute a program stored in memory to perform the following operations: and responding to the selection operation of the user on the resource information, performing word segmentation on the text information corresponding to the resource information, and obtaining one or more recommended service items according to the word segmentation processing result and the user association information.
Preferably, the processor is configured to: and obtaining a default recommended service item through the word segmentation processing result and adjusting the default recommended service item based on the user association information.
Preferably, the user association information includes user usage preference information, user account information, usage habit information of a user at a specific time and place, user installation application information, user location information, user scene information and/or user semantic information.
Preferably, the selection operation includes a click operation, a long press operation, and a slide selection operation.
Preferably, the word segmentation processing result includes at least one of a phrase, a number, a letter, and a punctuation mark obtained by identifying the text information corresponding to the resource information.
Preferably, the processor is further configured to: and analyzing the default recommended service item to identify the current recommended service application and adjusting the current recommended service application into other applications of the same category capable of providing the service supported by the current recommended service application and/or other service items associated with the service supported by the current recommended service application according to the user association information.
Preferably, the processor is further configured to adjust all recommended service items, adjust a recommended service item selected by the user, adjust a currently displayed recommended service item, and adjust only the first recommended service item.
Preferably, the processor is further configured to: and analyzing the current recommended service link included in the default recommended service item, and identifying the current recommended service application according to the analyzed current recommended service link.
Preferably, the manner of adjusting the currently recommended service application to other applications of the same category capable of providing the services supported by the currently recommended service application includes replacing the currently recommended service application, supplementing and recommending other applications of the same category, and changing a priority recommended service application.
Preferably, the processor is further configured to: in response to the user association information satisfying at least one of the following conditions, adjusting a default recommended service item: the user does not have the account of the current recommended service application, the user has accounts of other applications of the same category, the frequency of the user using the other applications of the same category is higher than that of the current recommended service application, the current recommended service application is not installed on the terminal equipment of the user, and other applications of the same category are installed and/or used by default, the user is used to use the other applications of the same category at the current time, the user is used to use the other applications of the same category at the current place and/or the terminal equipment of the user preferentially opens the other applications of the same category in the current mode, and the other applications of the same category are semantically identified by using preference and/or using intention of the user.
Preferably, the processor is further configured to: and identifying the current recommended service application according to the webpage URL and/or Intent in the current recommended service link.
Preferably, the other applications of the same category are obtained by: and determining the category of the current recommended service application, and using the category to search other applications of the same category in a traversal mode.
Preferably, the processor is further configured to: determining a category of the current recommended service application by at least one of: determining the category of the current recommended service application by acquiring application program information; determining the category of the current recommended service application by reading a category folder comprising the current recommended service application; determining a category of the current recommended service application by querying application classifications in an application store for the current recommended service application.
According to another aspect of the present invention, there is provided a computer-readable storage medium storing a program configured to: the program includes code for performing the method of intelligent recommendation service of any of the above.
According to another aspect of the present invention, there is provided a computer comprising a readable medium storing a computer program configured to: the computer program comprises code for performing the method of intelligent recommendation service of any of the above.
By the method and the device for intelligently recommending the service, the default recommended service item can be adjusted according to the user association information so as to achieve an accurate recommended service effect, and the user experience and the convenience of the user in using the intelligent recommended service are improved.
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The above features and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, in which:
FIG. 1 is a diagram illustrating a movie recommendation service item obtained based on smart screen recognition in the prior art;
FIG. 2 is a diagram illustrating a default movie recommendation service application obtained based on smart screen technology in the prior art;
FIG. 3 is a flow diagram of a method of intelligent recommendation service according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of resolving a current recommendation service link in accordance with an exemplary embodiment of the present invention;
FIG. 5 is a diagram of adjusting a default recommended service item based on semantic recognition, according to an illustrative embodiment of the present invention;
FIG. 6 is a schematic diagram of other applications for obtaining categories based on category folders displayed in a screen according to an exemplary embodiment of the present invention;
FIG. 7 is a schematic diagram of acquiring other applications of the same category based on an application store in accordance with an exemplary embodiment of the present invention;
FIG. 8 is a schematic diagram of providing a multi-link icon in accordance with an exemplary embodiment of the present invention;
FIG. 9 is a diagram of providing a plurality of operation buttons corresponding to a plurality of recommendation service applications, according to an illustrative embodiment of the present invention;
FIG. 10 is a diagram of providing a list of recommended service items, according to an illustrative embodiment of the present invention;
FIG. 11 is a schematic diagram of providing a prompt to select a recommendation service application in accordance with an illustrative embodiment of the present invention;
fig. 12 is a block diagram of an apparatus of an intelligent recommendation service according to an embodiment of the present invention.
In the drawings, like reference numerals will be understood to refer to like elements, features and structures.
Detailed Description
The following description with reference to the accompanying drawings is provided to assist in a comprehensive understanding of exemplary embodiments of the invention as defined by the claims and their equivalents. The following description with reference to the figures includes various specific details to aid understanding, but the specific details are to be considered exemplary only. Accordingly, those of ordinary skill in the art will appreciate that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. In addition, descriptions of well-known functions and constructions may be omitted for clarity and conciseness.
The terms and words used in the following description and claims are not limited to a literal meaning, but are used only by the inventors to enable a clear and consistent understanding of the invention. Accordingly, it should be apparent to those skilled in the art that the following description of the exemplary embodiments of the present invention are provided for illustration only, and not for the purpose of limiting the invention as defined by the appended claims and their equivalents.
Fig. 3 is a flowchart of a method of intelligently recommending a service according to an embodiment of the present invention.
In step 101, in response to a selection operation of a user on resource information, a word segmentation process is performed on a text corresponding to the resource information. Specifically, in response to a selection operation of a user on resource information, text content corresponding to the resource information is acquired, wherein the resource information comprises text information and picture information, and the selection operation comprises at least one of a click operation, a long press operation and a sliding selection operation. Then, the text content is subjected to word segmentation processing, and the obtained word segmentation processing result is displayed on a screen. According to the embodiment of the invention, the selection operation refers to an operation of a user for selecting resource information at a screen display interface, the resource information includes information such as text or pictures, for example, the user can select the resource information by long-pressing the text information, sliding the selected text information or double-clicking the text information, and clicking the picture, double-clicking the picture, long-pressing the picture and the like at a chat display interface of WeChat, SMS or other software, at a browsed webpage display interface or at an electronic book reading display interface and the like. It should be understood that the above examples of the display interface and the selection operation are merely illustrative examples, and the display interface and the selection operation employable by the present invention are not limited thereto. The word segmentation process is to identify the text content corresponding to the resource information obtained by the selection operation, including phrases, numbers, letters (including English and Pinyin) and punctuation marks. For example, the mobile phone user presses the text message "catch up show is being hotly played and watching a bar together" in the WeChat dialogue interface for a long time, and the resulting word segmentation results are "catch up show", "TV", "being", "hotly played", "", "together", "watching", "down", "bar". The above description is merely exemplary, and the present invention is not limited thereto.
In step 102, one or more recommended service items are obtained according to the word segmentation processing result and the user association information. Specifically, the default recommended service item obtained through the word segmentation processing result is analyzed to identify the current recommended service application, and then the current recommended service application is adjusted to be other applications of the same category capable of providing the service supported by the current recommended service application and/or other service items associated with the service supported by the current recommended service application according to the user association information. The recommendation service item refers to recommendation services associated with the result of the word segmentation recognition, such as a movie recommendation service, a game recommendation service, a map recommendation service, a sight spot recommendation service, and the like. For example, a mobile phone user presses a text message "closing impression television is being hotcast and watches a bar together" in a WeChat conversation interface for a long time, and can obtain word segmentation results of "closing impression", "television", "is being", "hotcast", "together", "watch", "down", "bar", and can obtain a movie recommendation that the recommendation service item associated with the word segmentation result is "closing impression" according to the obtained word segmentation result. It should be understood that the above examples of the recommendation service are only illustrative examples, and the kind of the recommendation service that can be employed in the present invention is not limited thereto. And analyzing the default recommended service item to analyze the website URL and/or Intent of the current recommended service link included in the default recommended service item, and identifying the current recommended service application according to the analyzed website URL and/or Intent. For example, parsing the movie recommendation service item shown in fig. 4(a) may obtain that the parsing result is the URL of the current recommendation service link: https: here,// m.v.qq.com/play.htmlcid ═ qfcyfbkelntuttd 7& vid ═ m0030w6x9do & ptag ═ v _ qq _ com% 23 v.play.adaptor% 233, and thus it can be known that the current recommended service application included in the default recommended service item is "flight video". For another example, the map recommendation service item shown in fig. 4(b) is analyzed, and the analysis result is the current recommendation service link Intent: in other words, the present recommended service application included in the default recommended service item is "Baidu map", where the present recommended service item is Baidu map ", and the present recommended service application is" Baidu map ". The above description is merely exemplary, and the present invention is not limited thereto.
According to the embodiment of the invention, the current recommended service application is adjusted to be other service items associated with the service supported by the current recommended service application according to the user association information. For example, if the current recommended service obtained by parsing the default recommended service item is a book purchasing link of "living" on behalf of the businessness of the writer, other types of service items associated with the current recommended service link, such as a link of a book review service associated with "living", a link of a writer evaluation associated with "living", a link of an e-book providing "living", and the like, can be obtained. The above description is merely exemplary, and the present invention is not limited thereto.
According to the embodiment of the invention, the step of adjusting the current recommended service application according to the user association information refers to the step of adjusting a default recommended service item (the current recommended service application) to an optimal recommended service application according to the user association information, such as user use preference information, user account information, user specific time and place use habit information, user installation application information, user position information, user scene information and/or user semantic information. Specifically, in response to the user association information satisfying at least one of the following conditions, the default recommended service item is adjusted: the user does not have an account of the current recommended service application and has accounts of other applications of the same category, the frequency of using the other applications of the same category by the user is higher than that of using the current recommended service application, the terminal device of the user does not install the current recommended service application and installs and/or defaults to use the other applications of the same category, the user is used to use the other applications of the same category at the current time, the user is used to use the other applications of the same category at the current place and/or the terminal device of the user preferentially opens the other applications of the same category in the current mode, and the semantically identified use preference and/or use intention of the user is the other applications of the same category. The semantic recognition is recognition of the use preference and/or use intention of the user based on the context information of the application scene. For example, if it is recognized that the user bought members of the romantic art and the current recommendation service application is "Tencent video" based on the context content of the WeChat chat record, then, in response to the usage preference and/or usage desire of the semantically recognized user, the default recommendation service item is adjusted, that is, the current recommendation service is adjusted from "Tencent video" to "romantic art", and the user automatically switches from "Tencent video" to "romantic art" for video playing by clicking "online playing" by the current recommendation service application, as shown in FIG. 5. The above description is merely exemplary, and the present invention is not limited thereto.
According to the embodiment of the invention, when the frequency of other applications in the same category used by the user is higher than that of the current recommended service application, the default recommended service item is adjusted, specifically, a database is established in the intelligent terminal (for example, a mobile phone) and used for storing the frequency of the applications used by the user in the intelligent terminal, and when the default recommended service item is adjusted, the application with the higher use frequency can be selected as the application with the best use according to the statistical data. For example as shown in table 1 below:
| serial number | Categories | Applications of | Frequency (times/month) |
| 1 | Video | Love art | 90 |
| 2 | Video | Tencent video | 70 |
| 3 | Video | Youke | 48 |
| 4 | Navigation | High German | 19 |
| 5 | Navigation | Hundredth degree | 24 |
TABLE 1
As can be seen from table 1 above, in the movie application, the use frequencies of the "Tengchi video", the "Aiqiyi" and the "you ku" counted by the intelligent terminal are respectively 70 times/month, 90 times/month and 48 times/month, if the current recommended service is "you ku", the current recommended service can be adjusted according to the frequency of the user using the "Aiqiyi" application and the "Tengchi video" application, and at this time, the "Aiqiyi" with the highest use frequency can be adjusted by applying "you ku" to the current recommended service. For another example, in the navigation application, the usage frequencies of "gold" and "hundredths" counted by the smart terminal are 19 times/month and 24 times/month, respectively, and if the current recommended service is "gold", the current recommended service may be adjusted according to the frequency of the user using the navigation application, and at this time, the current recommended service may be adjusted to "hundredths" with a higher usage frequency by applying "gold". The above description is merely exemplary, and the present invention is not limited thereto.
According to the embodiment of the invention, the other applications of the same category are the applications which can provide the services supported by the current recommended service application and are installed on the terminal equipment and have the same category as the current recommended service application. For example, in a movie application, the same category of applications as "Tencent video" includes "Aiqiyi" and "Youkou", among others. When other applications of the same category are obtained, traversal search can be performed on all applications installed on the terminal device according to the package name of the current recommended service application to obtain other applications of the same category, or the category of the current recommended service application can be determined first, and then traversal search is performed on the applications of the same category installed on the terminal device to obtain other applications of the same category. Here, determining the category of the current recommended service application may determine the category of the current recommended service application by acquiring information of the application program, may determine the category of the current recommended service application by reading a category folder including the current recommended service application, and may determine the category of the current recommended service application by querying an application classification in an application store of the current recommended service application. For example, a user will typically place the same type of application in the same folder of the Home screen (Home app), and we can read the database of the Home app to obtain information of the folder that includes the currently recommended service application to obtain the application type. As shown in fig. 6, two video applications of "Tencent video" and "Aiqiyi" are available in the video folder, and two music players of "Yinyun music" and "Youkou music" are available in the music folder. Therefore, the video application can be determined by the video information in the video folder, and the music application can be determined by the music information in the music folder. The above is merely exemplary, and the present invention is not limited thereto. For another example, the application store may be queried to acquire the type of the application, and as shown in fig. 7, the application store of the samsung mobile phone includes social, video, music, children, offices, photography, and other types, and the photography type may be used to acquire the photographing devices such as "beauty camera", "butter camera", "day P picture", and the like. The above description is merely exemplary, and the present invention is not limited thereto. According to the embodiment of the invention, when the user does not have the account of the current recommended service application and has accounts of other applications of the same category, the default recommended service item is adjusted. For example, if the analyzed current recommended service application is "Tencent video", the intelligent terminal may query account information pre-stored by the user or account information directly input by the user through a service interface of the "Tencent video" to determine whether the user has an account or a member of the "Tencent video", or query the login status of the installed "Tencent video" and the member information of the login interface to determine whether the user has an account or a member of the "Tencent video". And if the user does not have the account or the member of the application, traversing and searching other applications of the same category of the video category in the intelligent terminal, and inquiring whether the other applications of the same category have video resources of the "catch up show" and whether the user has the account or the member of the application. For example, other applications of the same category installed in the queried intelligent terminal further include "love art" and "youku", where the "love art" has a video resource of "closing show" and the user is also a member of the "love art", and the "youku" does not have a video resource of "closing show" and the user is not a member of the "youku", which is specifically shown in the following table 2:
| 1 | love art | With | Member | |
| 2 | Tencent video | With | Non-members | |
| 3 | Youke | Without video resources | Non-members |
TABLE 2
As can be seen from table 2 above, the ranking of the recommended service applications is "love art", "Ten news video" and "Youkou", and the current recommended service application "Ten news video" can be adjusted to "love art" based on the ranking of the recommended service applications, that is, a new recommended service link is generated by accessing the interface of "love art", and the service link of the current recommended service link to "love art" is updated. When the user clicks the online playing, the current recommendation service application is automatically switched from the "Tencent video" to the "Aiqi art" for the video playing of the "Anshen Yan". It should be understood that the above examples for video applications are only illustrative examples, and the category of video applications that the present invention may employ is not limited thereto.
As described above, the premise of querying whether the user has an account or a member through the application interface is to reach an agreement with the application party to provide a server interface of the application party for calling, and specifically, the account name of the user is obtained in the setting application of the intelligent terminal, and then the account name is queried whether to be the account or the member by connecting with the server of the current recommended service application. For example, a setting application, a cloud and an account, and an account are sequentially opened in a samsung mobile phone, and applications that a user has logged in can be listed, as shown in fig. 7, the account name of a login WeChat is known as "Lithoku", and the account name of a login QQ mailbox is known as "maple". Here, the account name of the user is generally a mobile phone number, a micro signal, a QQ number, a micro blog number, and the like of the user, where the micro signal, the QQ number, and the micro blog number refer to that the user logs in other applications through these accounts, for example, the user logs in "Tencent video" through the micro signal or the micro blog number, and the user logs in "God map" through the Qq number or the micro blog number. It should be understood that the above examples for the account name are only illustrative examples, and the account name that can be employed in the present invention is not limited thereto.
According to the embodiment of the invention, when the user is used to use other applications of the same category in the current place and/or the terminal equipment of the user preferentially starts other applications of the same category in the current mode, the default recommended service item is adjusted. For example, when the mobile phone is in different modes or different situations, for example, when the mobile phone is in a night mode, the user is used to use an application displaying a black background or a theme, when the mobile phone has low power, the user is used to use the opened service application with the least power consumption, and when the mobile phone has a small memory, the user is used to use the opened service application with less memory consumption. Here, the different modes and different conditions of the mobile phone include, but are not limited to, night mode, power saving mode, mute mode, sound mode, no-disturb mode, vibration mode, easy mode, game mode, and conditions of low memory, low battery, low storage, insufficient remaining traffic of the mobile phone, etc. For another example, based on the time situation, the habits of the user at different times are different, for example, the user likes to listen to songs with "internet music" in the morning and "cool music" in the evening, and the recommended service application can be adjusted according to the user's preferences at different time periods. For another example, based on the location situation, the habits of the user in using the application in different locations are different, such as that the user likes to listen to songs in the internet music cloud in a company, and like to play children songs in the bevacard song for children to listen to at home, and the recommendation service application can be updated according to the preferences of the user in different locations. In addition, the default recommended service items can be adjusted through the activities of the service side in addition to the habits of the user. For example, in the case of the naobao 11, "naobao" is used as the shopping application recommended by priority, and in the case of the kyoto 618, "kyoto" is used as the shopping application recommended by priority.
According to the embodiment of the invention, when the default recommended service item comprises a plurality of recommended service items, the adjustment of the default recommended service item comprises the adjustment of all recommended service items, the adjustment of the recommended service item selected by the user, the adjustment of the currently displayed recommended service item and the adjustment of only the first recommended service item. For example, a mobile phone user watches a bar together while hot-broadcasting a text message "attention show definition television" in a WeChat dialogue interface, four default recommended service items are obtained according to a word segmentation result, namely, movie recommendation of attention show definition, "movie introduction of attention show definition," actor information of attention show definition "and a network game with the name of attention show definition, at the time, adjustment of the obtained default recommended service items can be to adjust all the four recommended service items or only adjust the recommended service item arranged at the first place, and also can adjust one or more recommended service items selected when the user selects the recommended service items or adjust one or more recommended service items currently displayed. According to the embodiment of the invention, the mode of adjusting the current recommended service application into other applications of the same category comprises replacing the current recommended service application, supplementing and recommending other applications of the same category and changing the priority recommended service application. As shown in the above example, if the current recommendation service application in the acquired default recommendation service item of the "closing performance" is the "vacation video", and other applications of the same category obtained by analyzing the default service item are the "love art", the "vacation video" of the current recommendation service application may be adjusted to the "love art", the link of the "love art" may also be supplemented to the default recommendation service item for the user to select, and the priority of the link of the recommendation service application in the default recommendation service item may also be changed, so that the user may preferentially use the "love art" to play the "closing performance". The above description is merely exemplary, and the present invention is not limited thereto.
According to the embodiment of the invention, as exemplified above, when one or more recommended service items selected by the user are adjusted, if the user selects the movie recommendation service item of the "attention presentation", only the movie recommendation service item of the "attention presentation" is adjusted. If the current recommendation service application in the acquired default recommendation service item is the "Tencent video", and other applications of the same category obtained by analyzing the default service item based on the account number and/or member information of the user are the "Aiqi art", the current recommendation service application can be adjusted from the "Tencent video" to the "Aiqi art", or a link of the "Aiqi art" can be supplemented to the default recommendation service item for the user to select, and the priority of the link of the recommendation service application in the default recommendation service item can be changed, so that the user can preferentially use the "Aiqi art" to play the "deity art". According to the embodiment of the invention, when one or more currently displayed recommended service items are adjusted, if the currently displayed recommended service items are movie recommendation of "attention presentation" and movie introduction of "attention presentation", the two currently displayed recommended service items are respectively adjusted. If the obtained current recommendation service application of the movie recommendation of the "closing demonstration" is "Tencent video", the obtained current recommendation service item introduced by the movie of the "closing demonstration" is "encyclopedia", and the other applications and other service items of the same category obtained by analyzing the default service item based on the use frequency information of the user are 'love art' and '360 encyclopedia' respectively, the current recommended service application and the current recommended service item can be correspondingly adjusted to be "love art" and "360 encyclopedia", or supplements the link of "love art" and the link of "360 encyclopedia" into the default recommended service item, or changing the priority of the link of the recommendation service application in the default recommendation service item, so that the user can play the "closing presentation" by using the "love art" preferentially and see the movie introduction of the "closing presentation" by using the "360 encyclopedia" preferentially. According to the embodiment of the invention, if the movie recommendation of the "closing show" in the four recommendation service items is ranked first and only the first recommendation service item is adjusted, if the current recommendation service application in the acquired default recommendation service item is "flight news video", and other applications of the same category obtained by analyzing the default recommendation service item are "mango TV" based on the use habit of the user at the current location (the habit of the user using "mango TV" to play cartoons for children at home), if the analyzed "mango TV" has the TV drama resource of the "closing show" and the user is a member of the "mango TV", the current recommendation service application can be adjusted from "flight news video" to "mango TV". The above description is merely exemplary, and the present invention is not limited thereto.
According to the embodiment of the invention, if the current recommended service application is replaced by other applications of the same type, the user can directly jump to a new recommended service application when clicking the recommended service item. If the mode of adjusting the current recommended service application to be other applications of the same category is to supplement and recommend other applications of the same category, a plurality of recommended service applications can be selected randomly in the recommended service item. For example, by adding an icon display of links of a plurality of recommended service applications beside an operation button of the recommended service item, or adding an application icon containing links of a plurality of recommended service applications at a title in the recommended service item, when the user clicks a different icon, the recommended service item will jump to a different recommended service application, as shown in fig. 8 in particular. For another example, an operation button corresponding to a plurality of recommended service application links is provided in the recommended service item, and when the user clicks an operation button of a different recommended service application, the recommended service item jumps to the different recommended service application, as specifically shown in fig. 9. According to the embodiment of the invention, if the mode of adjusting the current recommended service application into other applications of the same category is to change the priority recommended service application, the recommended service item list respectively corresponding to the plurality of recommended service applications can be acquired and displayed after the user clicks the recommended service item. For example, as shown in fig. 10, after the user clicks the recommendation service item, the screen is caused to display a recommendation service item list including "azygos" arranged before "Tencent video" as a priority recommendation service application, and "Tencent video", and the user can arbitrarily select the recommendation service item and click the operation button "play online" to view a "close show" tv series. In addition, in the case where a plurality of recommended service applications are included in the recommended service item, a prompt operation for selecting a plurality of recommended service application links may be provided by an operation button in the recommended service item. For example, after the user clicks "online play", a selection box is automatically popped up from the recommended service item for the user to select, the selection box includes icons of multiple recommended service applications and a prompt for whether to select multiple recommended service applications in the selection box, the user can click "love art" icon to jump to "love art" to play a video, the user can also select "no, directly open" prompt, and directly jump to the original link, that is, play the video through "Tencent video", which is specifically shown in fig. 11. The above description is merely exemplary, and the present invention is not limited thereto.
Fig. 12 is a block diagram of an apparatus of an intelligent recommendation service according to an embodiment of the present invention.
Referring to fig. 12, an apparatus 200 for an intelligent recommendation service may include a memory 201 and a processor 202. The memory 201 is configured to store a program; the processor 202 is configured to execute programs stored in the memory to perform the following operations: and responding to the selection operation of the user on the resource information, performing word segmentation on the text information corresponding to the resource information, and obtaining one or more recommended service items according to the word segmentation processing result and the user association information. The processor 202 responds to the selection operation of the user on the resource information, performs word segmentation processing on the text information corresponding to the resource information, and obtains one or more recommended service items according to the word segmentation processing result and the user association information. The selection operation comprises a click operation, a long press operation and a sliding selection operation. The user association information comprises user use preference information, user account information, use habit information of a user at specific time and place, user installation application information, user position information, user scene information and/or user semantic information. The word segmentation processing result comprises at least one of word groups, numbers, letters and punctuation marks obtained by identifying the text information corresponding to the resource information.
According to the embodiment of the invention, the processor 202 obtains the default recommendation service item through the word segmentation processing result and adjusts the default recommendation service item based on the user association information. Specifically, the processor 202 parses the current recommended service link included in the default recommended service item, identifies the current recommended service application according to the parsed current recommended service link, and then adjusts the current recommended service application to other applications of the same category capable of providing the service supported by the current recommended service application according to the user association information. The current recommended service link parsed by the processor 202 includes a web page URL and/or Intent, and the current recommended service application is identified by the web page URL and/or Intent of the current recommended service link. Processor 202 adjusts the default recommended service item in response to the user association information satisfying at least one of the following conditions: the user does not have an account of the current recommended service application and has accounts of other applications of the same category, the frequency of using the other applications of the same category by the user is higher than that of using the current recommended service application, the terminal device of the user does not install the current recommended service application and installs and/or defaults to use the other applications of the same category, the user is used to use the other applications of the same category at the current time, the user is used to use the other applications of the same category at the current place and/or the terminal device of the user preferentially opens the other applications of the same category in the current mode, and the semantically identified use preference and/or use intention of the user is the other applications of the same category.
According to an embodiment of the invention, the processor 202 traverses a search for other applications of the same category by determining a category of the currently recommended service application and using the determined category. In determining the category of the current recommended service application, the processor 202 may determine the category of the current recommended service application by obtaining application information, reading a category folder in the home screen, and querying an application categorization in an application store for the current recommended service application. The manner in which the processor 202 adjusts the currently recommended service application to other applications of the same category that are capable of providing the services supported by the currently recommended service application includes replacing the currently recommended service application, supplementing the recommended other applications of the same category, and modifying the prioritized recommended service application. Further, the processor 202 adjusts the default recommended service items including adjusting all recommended service items, adjusting the recommended service item selected by the user, adjusting the currently displayed recommended service item, and adjusting only the first recommended service item.
There is also provided, in accordance with an embodiment of the present invention, a computer-readable storage medium storing a computer program. The computer readable storage medium stores a computer program that, when executed by a processor, causes the processor to perform the method of intelligent recommendation service as described above. The computer readable storage medium is any data storage device that can store data which can be read by a computer system. Examples of computer-readable storage media include: read-only memory, random access memory, read-only optical disks, magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission through the internet via wired or wireless transmission paths).
There is also provided, in accordance with an embodiment of the present invention, a computing device. The computing device includes a processor and a memory. The memory is for storing a computer program. The computer program is executed by a processor to cause the processor to execute the method of intelligent recommendation service as described above.
According to the invention, the default recommended service item is adjusted by analyzing the link of the default recommended service item and according to the user association information, so that an accurate recommended service effect is achieved, and the user experience and the convenience of the user in using the intelligent recommended service are improved.
While the invention has been shown and described with reference to certain exemplary embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims and their equivalents.
Claims (14)
1. A method for intelligently recommending services, the method comprising:
responding to the selection operation of a user on the resource information, and performing word segmentation processing on the text information corresponding to the resource information;
and obtaining one or more recommended service items according to the word segmentation processing result and the user association information.
2. The method of claim 1, wherein the step of obtaining one or more recommended service items according to the word segmentation processing result and the user association information comprises:
acquiring a default recommended service item through a word segmentation processing result and adjusting the default recommended service item based on the user association information;
and/or the presence of a gas in the gas,
the user association information comprises user use preference information, user account information, use habit information of a user at specific time and place, user installation application information, user position information, user scene information and/or user semantic information;
and/or the presence of a gas in the gas,
the selection operation comprises click operation, long press operation and sliding selection operation;
and/or the presence of a gas in the gas,
the word segmentation processing result comprises at least one of phrases, numbers, letters and punctuation marks obtained by identifying the text information corresponding to the resource information.
3. The method of claim 2, wherein the step of adjusting the default recommended service item based on the user association information comprises: analyzing a default recommended service item to identify a current recommended service application and adjusting the current recommended service application to other applications of the same category capable of providing the service supported by the current recommended service application and/or other service items associated with the service supported by the current recommended service application according to user association information;
and/or the presence of a gas in the gas,
the adjusting of the default recommended service item comprises adjusting all recommended service items, adjusting the recommended service item selected by the user, adjusting the currently displayed recommended service item and only adjusting the first recommended service item.
4. The method of claim 3, wherein parsing the default recommended service item comprises parsing a current recommended service link included in the default recommended service item and identifying a current recommended service application from the parsed current recommended service link;
and/or the presence of a gas in the gas,
the method for adjusting the current recommended service application into other applications of the same category capable of providing the services supported by the current recommended service application comprises the steps of replacing the current recommended service application, supplementing and recommending other applications of the same category and changing a priority recommended service application;
and/or the presence of a gas in the gas,
in response to the user association information satisfying at least one of the following conditions, adjusting a default recommended service item: the user does not have the account of the current recommended service application, the user has accounts of other applications of the same category, the frequency of the user using the other applications of the same category is higher than that of the current recommended service application, the current recommended service application is not installed on the terminal equipment of the user, and other applications of the same category are installed and/or used by default, the user is used to use the other applications of the same category at the current time, the user is used to use the other applications of the same category at the current place and/or the terminal equipment of the user preferentially opens the other applications of the same category in the current mode, and the other applications of the same category are semantically identified by using preference and/or using intention of the user.
5. The method of claim 4, wherein the step of identifying a current recommended service application from the parsed current recommended service link comprises: identifying the current recommendation service application according to the webpage URL and/or Intent in the current recommendation service link;
and/or the presence of a gas in the gas,
obtaining other applications of the same category by:
and determining the category of the current recommended service application, and using the category to search other applications of the same category in a traversal mode.
6. The method of claim 5, wherein the category of the current recommended service application is determined by at least one of:
determining the category of the current recommended service application by acquiring application program information;
determining the category of the current recommended service application by reading a category folder comprising the current recommended service application;
determining a category of the current recommended service application by querying application classifications in an application store for the current recommended service application.
7. An apparatus of intelligent recommendation service, comprising:
a memory configured to store a program;
a processor configured to execute a program stored in memory to perform the following operations:
and responding to the selection operation of the user on the resource information, performing word segmentation on the text information corresponding to the resource information, and obtaining one or more recommended service items according to the word segmentation processing result and the user association information.
8. The apparatus of claim 7, wherein the processor is configured to:
acquiring a default recommended service item through a word segmentation processing result and adjusting the default recommended service item based on the user association information;
and/or the presence of a gas in the gas,
the user association information comprises user use preference information, user account information, use habit information of a user at specific time and place, user installation application information, user position information, user scene information and/or user semantic information;
and/or the presence of a gas in the gas,
the selection operation comprises click operation, long press operation and sliding selection operation;
and/or the presence of a gas in the gas,
the word segmentation processing result comprises at least one of phrases, numbers, letters and punctuation marks obtained by identifying the text information corresponding to the resource information.
9. The apparatus of claim 8, wherein the processor is further configured to: analyzing a default recommended service item to identify a current recommended service application and adjusting the current recommended service application to other applications of the same category capable of providing the service supported by the current recommended service application and/or other service items associated with the service supported by the current recommended service application according to user association information;
and/or the presence of a gas in the gas,
the processor is further configured to adjust all recommended service items, adjust the recommended service item selected by the user, adjust the currently displayed recommended service item, and adjust only the first recommended service item.
10. The apparatus of claim 9, wherein the processor is further configured to: analyzing a current recommended service link included in the default recommended service item, and identifying a current recommended service application according to the analyzed current recommended service link;
and/or the presence of a gas in the gas,
the method for adjusting the current recommended service application into other applications of the same category capable of providing the services supported by the current recommended service application comprises the steps of replacing the current recommended service application, supplementing and recommending other applications of the same category and changing a priority recommended service application;
and/or the presence of a gas in the gas,
the processor is further configured to: in response to the user association information satisfying at least one of the following conditions, adjusting a default recommended service item: the user does not have the account of the current recommended service application, the user has accounts of other applications of the same category, the frequency of the user using the other applications of the same category is higher than that of the current recommended service application, the current recommended service application is not installed on the terminal equipment of the user, and other applications of the same category are installed and/or used by default, the user is used to use the other applications of the same category at the current time, the user is used to use the other applications of the same category at the current place and/or the terminal equipment of the user preferentially opens the other applications of the same category in the current mode, and the other applications of the same category are semantically identified by using preference and/or using intention of the user.
11. The apparatus of claim 10, wherein the processor is further configured to:
identifying the current recommendation service application according to the webpage URL and/or Intent in the current recommendation service link;
and/or the presence of a gas in the gas,
obtaining other applications of the same category by:
and determining the category of the current recommended service application, and using the category to search other applications of the same category in a traversal mode.
12. The apparatus of claim 10, wherein the processor is further configured to: determining a category of the current recommended service application by at least one of:
determining the category of the current recommended service application by acquiring application program information;
determining the category of the current recommended service application by reading a category folder comprising the current recommended service application;
determining a category of the current recommended service application by querying application classifications in an application store for the current recommended service application.
13. A computer-readable storage medium storing a program configured to: the program includes code for performing the method of intelligent recommendation service of any of claims 1-6.
14. A computer comprising a readable medium storing a computer program configured to: the computer program comprises code for performing the method of intelligent recommendation service of any of claims 1-6.
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