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CN112163879B - User rights pushing method, device, server and storage medium - Google Patents

User rights pushing method, device, server and storage medium Download PDF

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Publication number
CN112163879B
CN112163879B CN202010987631.2A CN202010987631A CN112163879B CN 112163879 B CN112163879 B CN 112163879B CN 202010987631 A CN202010987631 A CN 202010987631A CN 112163879 B CN112163879 B CN 112163879B
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information
rights
equity
pushing
target
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CN112163879A (en
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吴伟兴
沈淑欣
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Shenzhen Fenqile Network Technology Co Ltd
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Shenzhen Fenqile Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Storage Device Security (AREA)

Abstract

The embodiment of the invention discloses a user interest pushing method, a device, a server and a storage medium, wherein the method comprises the following steps: acquiring historical access rights and interests information of a user; acquiring current special show rights and interests information; determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information; and pushing rights and interests information to the user according to the target rights and interests pushing combination. According to the embodiment of the invention, the benefit information pushing is carried out according to the historical access benefit information of the user, the personal behavior preference of the user is considered, the special show pushing benefit specified by the benefit management platform is considered, the personalized matching of the user benefit pushing is realized, and the accuracy of the benefit information pushing is improved.

Description

User rights pushing method, device, server and storage medium
Technical Field
The embodiment of the invention relates to the technical field of Internet, in particular to a user right pushing method, a device, a server and a storage medium.
Background
Along with the rapid development of internet technology, each application platform issues user benefits to a client through an information pushing mode, so that users can acquire benefit resources provided by different providers through a client APP.
Currently, the existing equity pushing method is generally that an operator performs manual configuration in advance on an equity management platform, and then indiscriminately pushes identical equity information to a specific user group, for example, equity information pushed by different common users is identical, and equity information pushed by different member users is also identical.
The pushing mode lacks personalized matching, and the rights and interests information can not be pushed according to the preference and the behaviors of the user, so that the accuracy of the rights and interests information pushing is reduced.
Disclosure of Invention
The embodiment of the invention provides a user equity pushing method, a device, a server and a storage medium, which are used for pushing equity information according to user behaviors and improving the accuracy of equity information pushing.
In a first aspect, an embodiment of the present invention provides a user interest pushing method, including:
acquiring historical access rights and interests information of a user;
acquiring current special show rights and interests information;
Determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information;
And pushing rights and interests information to the user according to the target rights and interests pushing combination.
Further, before obtaining the historical access rights and interests information of the user, the method further includes:
When the push rights are detected to be triggered, collecting user behavior data;
and storing the user behavior data into a preset database.
Further, obtaining the historical access rights and interests information of the user includes:
Acquiring user identity information;
acquiring corresponding historical user behavior data from the preset database according to the user identity information;
and acquiring historical access rights and interests information in a preset range based on the historical user behavior data.
Further, determining a target rights pushing combination according to the historical access rights information and the current special show rights information includes:
determining first target rights information in the historical access rights information according to the historical rights information weight;
Determining second target rights information in the current special show rights information according to special show rights information weights;
and generating a first target equity pushing combination according to the first target equity information and the second target equity information.
Further, pushing rights and interests information to the user according to the target rights and interests pushing combination includes:
and pushing rights and interests information to the user according to the first target rights and interests pushing combination.
Further, after generating a first target rights push combination according to the first target rights information and the second target rights information, the method further includes:
determining first remaining rights information in the historical access rights information according to the first target rights information;
Determining second remaining rights information in the current special show rights information according to the second target rights information;
And generating a second target equity pushing combination according to the first target equity pushing combination, the first residual equity information and the second residual equity information.
Further, pushing rights and interests information to the user according to the target rights and interests pushing combination includes:
And pushing rights and interests information to the user according to the second target rights and interests pushing combination.
In a second aspect, an embodiment of the present invention provides a user rights pushing apparatus, including:
the historical rights and interests information acquisition module is used for acquiring the historical access rights and interests information of the user;
Special show rights information acquisition module for acquiring current special show rights information;
The rights and interests combination determining module is used for determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information;
And the equity pushing module is used for pushing equity information to the user according to the target equity pushing combination.
In a third aspect, an embodiment of the present invention provides a server, including:
one or at least one processor;
storage means for storing one or at least one program,
The one or more programs, when executed by the one or more processors, cause the one or more processors to implement the user interest pushing method provided by any embodiment of the present invention.
In a fourth aspect, embodiments of the present invention provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the user interest pushing method provided by any of the embodiments of the present invention.
The user right pushing method provided by the embodiment of the invention obtains the historical access right information of the user; acquiring current special show rights and interests information; determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information; according to the target equity pushing combination, equity information is pushed to the user, equity information pushing is carried out according to historical access equity information of the user, personal behavior preference of the user is considered, and the equity pushing equity assigned by an equity management platform is considered special show, so that personalized matching of equity pushing of the user is achieved, and accuracy of equity information pushing is improved.
Drawings
Fig. 1 is a schematic flow chart of a user interest pushing method according to a first embodiment of the present invention;
fig. 2 is a flow chart of a user rights pushing method according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a user rights pushing device according to a third embodiment of the present invention;
Fig. 4 is a schematic structural diagram of a server according to a fourth embodiment of the present invention.
Detailed Description
The invention is described in further detail below with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting thereof. It should be further noted that, for convenience of description, only some, but not all of the structures related to the present invention are shown in the drawings.
Before discussing exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart depicts steps as a sequential process, many of the steps may be implemented in parallel, concurrently, or with other steps. Furthermore, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figures. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Furthermore, the terms "first," "second," and the like, may be used herein to describe various directions, acts, steps, or elements, etc., but these directions, acts, steps, or elements are not limited by these terms. These terms are only used to distinguish one direction, action, step or element from another direction, action, step or element. The terms "first," "second," and the like, are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include one or more such feature. In the description of the present invention, "plurality", "batch" means at least two, for example, two, three, etc., unless specifically defined otherwise.
Example 1
Fig. 1 is a flow chart of a user rights pushing method according to an embodiment of the present invention, where the embodiment is applicable to user rights information pushing of an internet platform, such as member rights pushing in a client APP. As shown in fig. 1, a user interest pushing method provided in an embodiment of the present invention includes:
S110, acquiring historical access rights and interests information of the user.
Specifically, the user rights refer to privileges or benefits that a user obtains by achieving a particular condition. The historical access rights information refers to a plurality of pieces of user rights information that the user accessed before the current time. Further, historical behavior data of the user may be collected in advance, and then historical access rights and interests information of the user may be extracted from the historical behavior data. Generally, different users have different historical access rights information from which personal behavior information of the user can be deduced.
S120, acquiring current special show rights and interests information.
Specifically, the current special show rights information refers to a plurality of pieces of user rights information which are currently designated by the rights management platform and need to be pushed, and is generally special show activity rights of a merchant. The current special show rights information is preset by the operator at the rights management platform.
S130, determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information.
Specifically, the historical access rights information reflects personal behavior preference of the user, the current special show rights information is specified pushing rights information, and the combination of the historical access rights information and the current special show rights information can obtain a combination of rights information with personal preference of the user and multiple pieces of user rights information including the specified pushing rights information, namely a target rights pushing combination.
Further, the arrangement order of the historical access right information and the current special show right information in the target right pushing combination may be specified in advance, for example, the current special show right information is arranged in front, and the historical access right information is arranged in back. When the pre-specified arrangement order is not available, the historical access rights information and the current special show rights information may be randomly ordered to form a target rights push combination.
And S140, pushing the rights and interests information to the user according to the target rights and interests pushing combination.
Specifically, the rights and interests information is pushed to the user according to the target rights and interests pushing combination, namely, the rights and interests information is pushed to the user according to the arrangement sequence of the rights and interests information of each user in the target rights and interests pushing combination.
The user right pushing method provided by the embodiment of the invention obtains the historical access right information of the user; acquiring current special show rights and interests information; determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information; according to the target equity pushing combination, equity information is pushed to the user, equity information pushing is carried out according to historical access equity information of the user, personal behavior preference of the user is considered, and the equity pushing equity assigned by an equity management platform is considered special show, so that personalized matching of equity pushing of the user is achieved, and accuracy of equity information pushing is improved.
Example two
Fig. 2 is a flow chart of a user benefit pushing method according to a second embodiment of the present invention, and this embodiment is further elaboration of the foregoing embodiment. As shown in fig. 2, the method for pushing user rights and interests provided by the embodiment of the present invention includes:
S201, when the push rights are detected to be triggered, collecting user behavior data.
Specifically, the triggering of the pushing of the rights refers to that the user clicks the rights information of the client APP pushing interface, and at this time, user behavior data is collected. User behavior data includes, but is not limited to: user identity information, triggered equity identification, and trigger time information. The user identity information may be a user ID, a user name, a binding phone number, etc. for distinguishing the user identity. The triggered equity identifier is identity information, typically an equity ID, representing the triggered push equity. The trigger time information refers to the time when the push equity was triggered.
Optionally, the user behavior data may further include a push equity trigger number, a push equity category, and the like. The number of times of triggering the push equity refers to the number of times that the user triggers the push equity. The push rights category refers to the category of push rights triggered by the user, such as foods, clothes, cosmetics, etc.
S202, storing the user behavior data into a preset database.
Specifically, the collected user behavior data is stored in a preset database for subsequent calling.
S203, acquiring user identity information.
Specifically, the user identity information refers to the identity information of the user who needs to perform user benefit pushing currently, such as the user ID of the member user.
S204, acquiring corresponding historical user behavior data from the preset database according to the user identity information.
Specifically, the historical user behavior data is user behavior data pre-stored in a preset database, and the user behavior data comprises user identity information, so that corresponding historical user behavior data can be obtained from the preset database according to the user identity information.
S205, acquiring historical access rights and interests information in a preset range based on the historical user behavior data.
Specifically, the historical user behavior data includes user triggered equity IDs (i.e., triggered equity IDs) and trigger time information. The historical access rights information within the preset range refers to the rights ID triggered by the user within the preset range. The preset range may be to obtain the triggered equity ID within 24 hours from the current time from the historical user behavior data, for example, at a preset time range. The preset range may also be a preset number range of triggered equity IDs, for example, 10 triggered equity IDs nearest to the current time are obtained from historical user behavior data.
Further, the preset range may be further set by combining a preset time range and the number of triggers of the push equity or the type of the push equity, for example, the triggered equity ID of 5 before the number of triggers of the push equity is arranged in 72 hours from the current time is obtained from the historical user behavior data; or the push equity category within 24 hours from the current time is obtained from the historical user behavior data and is the triggered equity ID of the food category.
S206, acquiring current special show rights and interests information.
Specifically, the current special show rights information refers to a plurality of pieces of user rights information which are currently designated by the rights management platform and need to be pushed, and is generally special show activity rights of a merchant. The current special show rights information is preset by the operator at the rights management platform.
S207, determining first target rights information in the historical access rights information according to the weight of the historical rights information.
Specifically, the weight of the historical rights and interests information refers to the proportion of the historical access rights and interests information to the total push rights and interests information. For example, the historical access rights and interests information has 10 triggered rights and interests IDs, the total push rights and interests information is 10, the weight of the historical rights and interests information is 40%, and the first target rights and interests information is formed by taking 4 triggered rights and interests IDs.
S208, determining second target rights information in the current special show rights information according to special show rights information weights.
Specifically, special show rights information weight refers to the proportion of the current special show rights information to the total push rights information. For example, the current special show rights information has 10 special show rights IDs, the total pushing rights information is 10 pieces, the weight of special show rights information is 60%, and then 6 special show rights IDs are taken to form second target rights information.
S209, generating a first target equity pushing combination according to the first target equity information and the second target equity information.
Specifically, the first target equity information and the second target equity information are ordered according to a preset arrangement sequence, and a first target equity pushing combination is generated. Preferably, in this embodiment, the first target rights information and the second target rights information are randomly and alternately ordered.
S210, pushing rights and interests information to the user according to the first target rights and interests pushing combination.
Specifically, the rights and interests information is pushed to the user according to the target rights and interests pushing combination, namely, the rights and interests information is pushed to the user according to the arrangement sequence of the rights and interests information of each user in the target rights and interests pushing combination.
In an alternative embodiment, pushing the equity information to the user according to the first target equity pushing combination may further include: determining first remaining rights information in the historical access rights information according to the first target rights information; determining second remaining rights information in the current special show rights information according to the second target rights information; generating a second target equity pushing combination according to the first target equity pushing combination, the first residual equity information and the second residual equity information; and pushing rights and interests information to the user according to the second target rights and interests pushing combination.
Specifically, the first remaining rights information refers to rights information remaining after the first target rights information is extracted from the historical access rights information, and as illustrated in step S207, the first remaining rights information may be obtained as the remaining 6 triggered rights IDs. The second remaining rights information refers to the rights information remaining after the second target rights information is extracted from the current special show rights information, and as illustrated in step S208, the second remaining rights information may be obtained as the remaining 4 special show rights IDs.
Generating a second target equity pushing combination according to the first target equity pushing combination, the first remaining equity information and the second remaining equity information means that triggered equity IDs in the first remaining equity information and special show equity IDs in the second remaining equity information are arranged after the first target equity pushing combination according to a random cross sequence to form the second target equity pushing combination. Equivalently, after the benefit information in the first target benefit pushing combination is pushed, the pushing of the remaining benefit information (i.e., the first remaining benefit information and the second remaining benefit information) is continued. From the client APP, when the user opens the client APP, the first page (or the first few pushing pages) of the client APP pushes the benefit information in the first target benefit pushing combination, and pages after the first page is pushed continue to push the rest of the benefit information, so that the pushing of all the benefit information can be realized.
The user equity pushing method provided by the embodiment of the invention realizes equity information pushing according to the historical access equity information of the user, considers the personal behavior preference of the user and considers special show pushing equity appointed by the equity management platform, realizes personalized matching of user equity pushing, and improves equity information pushing accuracy.
Example III
Fig. 3 is a schematic structural diagram of a user rights and interests pushing device according to a third embodiment of the present invention, where the embodiment is applicable to user rights and interests information pushing of an internet platform, such as member rights and interests pushing in a client APP. The user benefit pushing device provided by the embodiment of the invention can realize the user benefit pushing method provided by any embodiment of the invention, has the corresponding functional structure and beneficial effects of the realizing method, and the details which are not described in detail in the embodiment can refer to the description of any method embodiment of the invention.
As shown in fig. 3, the user benefit pushing device provided by the embodiment of the present invention includes a history benefit information obtaining module 310, special show benefit information obtaining module 320, a benefit combination determining module 330 and a benefit pushing module 340, where:
A historical rights information acquisition module 310 for acquiring historical access rights information of a user;
special show a rights information acquisition module 320, configured to acquire current special show rights information;
A rights combination determining module 330, configured to determine a target rights pushing combination according to the historical access rights information and the current special show rights information;
and the equity pushing module 340 is configured to push equity information to the user according to the target equity pushing combination.
Further, the method further comprises the following steps:
The user behavior acquisition module is used for acquiring user behavior data when the push rights are detected to be triggered; and storing the user behavior data into a preset database.
Further, the historical rights and interests information obtaining module 310 is specifically configured to:
Acquiring user identity information;
acquiring corresponding historical user behavior data from the preset database according to the user identity information;
and acquiring historical access rights and interests information in a preset range based on the historical user behavior data.
Further, the rights combination determination module 330 includes:
A first target equity information determining unit configured to determine first target equity information in the history access equity information according to a history equity information weight;
a second target rights information determining unit, configured to determine second target rights information in the current special show rights information according to special show rights information weights;
the first target equity pushing combination determining unit is used for generating a first target equity pushing combination according to the first target equity information and the second target equity information.
Further, the rights pushing module 340 is specifically configured to:
and pushing rights and interests information to the user according to the first target rights and interests pushing combination.
Further, the rights combination determination module 330 further includes:
a first remaining rights information determining unit configured to determine first remaining rights information in the history access rights information according to the first target rights information;
a second remaining rights information determining unit, configured to determine second remaining rights information in the current special show rights information according to the second target rights information;
The second target equity pushing combination determining unit is used for generating a second target equity pushing combination according to the first target equity pushing combination, the first residual equity information and the second residual equity information.
Further, the rights pushing module 340 is further configured to:
And pushing rights and interests information to the user according to the second target rights and interests pushing combination.
The user equity pushing device provided by the embodiment of the invention realizes equity information pushing according to the historical access equity information of the user through the historical equity information acquisition module, the special show equity information acquisition module, the equity combination determination module and the equity pushing module, considers personal behavior preference of the user and special show pushing equity appointed by the equity management platform, realizes personalized matching of user equity pushing, and improves equity information pushing accuracy.
Example IV
Fig. 4 is a schematic structural diagram of a server according to a fourth embodiment of the present invention. Fig. 4 illustrates a block diagram of an exemplary server 412 suitable for use in implementing embodiments of the present invention. The server 412 shown in fig. 4 is only an example and should not be construed as limiting the functionality and scope of use of the embodiments of the present invention.
As shown in fig. 4, the server 412 is in the form of a general purpose server. Components of server 412 may include, but are not limited to: one or more processors 416, a storage 428, and a bus 418 that connects the various system components (including the storage 428 and the processors 416).
Bus 418 represents one or more of several types of bus structures, including a memory device bus or memory device controller, a peripheral bus, an accelerated graphics port, a processor, or a local bus using any of a variety of bus architectures. By way of example, and not limitation, such architectures include industry standard architecture (Industry Subversive Alliance, ISA) bus, micro channel architecture (Micro Channel Architecture, MAC) bus, enhanced ISA bus, video electronics standards association (Video Electronics Standards Association, VESA) local bus, and peripheral component interconnect (PERIPHERAL COMPONENT INTERCONNECT, PCI) bus.
Server 412 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by server 412 and includes both volatile and nonvolatile media, removable and non-removable media.
The storage 428 may include computer system readable media in the form of volatile memory, such as random access memory (Random Access Memory, RAM) 430 and/or cache memory 432. The server 412 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 434 may be used to read from or write to non-removable, nonvolatile magnetic media (not shown in FIG. 4, commonly referred to as a "hard disk drive"). Although not shown in fig. 4, a magnetic disk drive for reading from and writing to a removable nonvolatile magnetic disk (e.g., a "floppy disk"), and an optical disk drive for reading from or writing to a removable nonvolatile optical disk such as a compact disk-Only (CD-ROM), digital video disk (Digital Video Disc-Read Only Memory, DVD-ROM), or other optical media, may be provided. In such cases, each drive may be coupled to bus 418 via one or more data medium interfaces. Storage 428 may include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the invention.
A program/utility 440 having a set (at least one) of program modules 442 may be stored, for example, in the storage 428, such program modules 442 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment. Program modules 442 generally perform the functions and/or methodologies in the described embodiments of the invention.
The server 412 may also communicate with one or more external devices 414 (e.g., keyboard, pointing terminal, display 424, etc.), one or more terminals that enable a user to interact with the server 412, and/or any terminals (e.g., network card, modem, etc.) that enable the server 412 to communicate with one or more other computing terminals. Such communication may occur through an input/output (I/O) interface 422. Also, the server 412 may communicate with one or more networks (e.g., a local area network (Local Area Network, LAN), a wide area network (Wide Area Network, WAN) and/or a public network, such as the internet) via the network adapter 420. As shown in fig. 4, network adapter 420 communicates with the other modules of server 412 via bus 418. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with server 412, including, but not limited to: microcode, terminal drives, redundant processors, external disk drive arrays, disk array (Redundant Arrays of INDEPENDENT DISKS, RAID) systems, tape drives, data backup storage systems, and the like.
The processor 416 executes various functional applications and data processing by running programs stored in the storage 428, such as implementing a user equity pushing method provided by any embodiment of the present invention, which may include:
acquiring historical access rights and interests information of a user;
acquiring current special show rights and interests information;
Determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information;
And pushing rights and interests information to the user according to the target rights and interests pushing combination.
Example five
The fifth embodiment of the present invention further provides a computer readable storage medium having a computer program stored thereon, where the program when executed by a processor implements a user interest pushing method as provided in any embodiment of the present invention, the method may include:
acquiring historical access rights and interests information of a user;
acquiring current special show rights and interests information;
Determining a target rights and interests pushing combination according to the historical access rights and interests information and the current special show rights and interests information;
And pushing rights and interests information to the user according to the target rights and interests pushing combination.
The computer storage media of embodiments of the invention may take the form of any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or terminal. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer, for example, through the internet using an internet service provider.
Note that the above is only a preferred embodiment of the present invention and the technical principle applied. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, while the invention has been described in connection with the above embodiments, the invention is not limited to the embodiments, but may be embodied in many other equivalent forms without departing from the spirit or scope of the invention, which is set forth in the following claims.

Claims (7)

1. A user equity pushing method, comprising:
acquiring historical access rights and interests information of a user;
acquiring current special show rights and interests information;
determining first target rights information in the historical access rights information according to the historical rights information weight;
Determining second target rights information in the current special show rights information according to special show rights information weights; the historical rights and interests information weight is the proportion of the historical access rights and interests information to the total push rights and interests information; the current special show rights information is a piece of user rights information which is currently appointed to be pushed by the rights management platform;
Generating a first target equity pushing combination according to the first target equity information and the second target equity information;
Pushing rights and interests information to the user according to the target rights and interests pushing combination;
Before the historical access rights and interests information of the user is obtained, the method further comprises the following steps:
When the push rights are detected to be triggered, collecting user behavior data; wherein the user behavior data comprises: user identity information, triggered equity identification and trigger time information; the triggered rights identification represents identity information of the triggered push rights;
storing the user behavior data into a preset database;
wherein after generating a first target equity push combination according to the first target equity information and the second target equity information, the method further comprises:
determining first remaining rights information in the historical access rights information according to the first target rights information;
Determining second remaining rights information in the current special show rights information according to the second target rights information;
Generating a second target equity pushing combination according to the first target equity pushing combination, the first residual equity information and the second residual equity information;
The generating of the second target equity pushing combination according to the first target equity pushing combination, the first remaining equity information and the second remaining equity information is to arrange a triggered equity ID in the first remaining equity information and a special show equity ID in the second remaining equity information in a random cross sequence after the first target equity pushing combination to form a second target equity pushing combination.
2. The method of claim 1, wherein obtaining historical access rights information for the user comprises:
Acquiring user identity information;
acquiring corresponding historical user behavior data from the preset database according to the user identity information;
and acquiring historical access rights and interests information in a preset range based on the historical user behavior data.
3. The method of claim 1, wherein pushing rights information to the user according to the target rights pushing combination comprises:
and pushing rights and interests information to the user according to the first target rights and interests pushing combination.
4. The method of claim 1, wherein pushing rights information to the user according to the target rights pushing combination comprises:
And pushing rights and interests information to the user according to the second target rights and interests pushing combination.
5. A user equity pushing apparatus, comprising:
the historical rights and interests information acquisition module is used for acquiring the historical access rights and interests information of the user;
Special show rights information acquisition module for acquiring current special show rights information;
The rights and interests combination determining module is used for determining first target rights and interests information in the historical access rights and interests information according to the historical rights and interests information weight; determining second target rights information in the current special show rights information according to special show rights information weights; the historical rights and interests information weight is the proportion of the historical access rights and interests information to the total push rights and interests information; the current special show rights information is a piece of user rights information which is currently appointed to be pushed by the rights management platform; generating a first target equity pushing combination according to the first target equity information and the second target equity information;
The equity pushing module is used for pushing equity information to the user according to the target equity pushing combination;
The user behavior acquisition module is used for acquiring user behavior data when the push rights are detected to be triggered; wherein the user behavior data comprises: user identity information, triggered equity identification and trigger time information; the triggered rights identification represents identity information of the triggered push rights; storing the user behavior data into a preset database;
wherein, the rights combination determination module further comprises:
A first remaining rights information determining unit configured to determine first remaining rights information in the history access rights information according to the first target rights information; the first residual rights and interests information refers to rights and interests information which remain after the first target rights and interests information is extracted from the historical access rights and interests information;
a second remaining rights information determining unit, configured to determine second remaining rights information in the current special show rights information according to the second target rights information;
The second target equity pushing combination determining unit is used for generating a second target equity pushing combination according to the first target equity pushing combination, the first residual equity information and the second residual equity information;
The generating of the second target equity pushing combination according to the first target equity pushing combination, the first remaining equity information and the second remaining equity information is to arrange a triggered equity ID in the first remaining equity information and a special show equity ID in the second remaining equity information in a random cross sequence after the first target equity pushing combination to form a second target equity pushing combination.
6. A server, comprising:
one or at least one processor;
storage means for storing one or at least one program,
The one or more programs, when executed by the one or more processors, cause the one or more processors to implement the user equity pushing method of any of claims 1-4.
7. A computer readable storage medium having stored thereon a computer program, which when executed by a processor implements the user equity pushing method according to any of claims 1-4.
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