CN111935262A - Media advertisement delivery system based on vehicle identification and control method thereof - Google Patents
Media advertisement delivery system based on vehicle identification and control method thereof Download PDFInfo
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- CN111935262A CN111935262A CN202010755638.1A CN202010755638A CN111935262A CN 111935262 A CN111935262 A CN 111935262A CN 202010755638 A CN202010755638 A CN 202010755638A CN 111935262 A CN111935262 A CN 111935262A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
- G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- H—ELECTRICITY
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Abstract
A media advertisement delivery system based on vehicle identification and a control method thereof comprise: the system comprises a vehicle identification device, a release device, an outdoor playing device and a cloud server; the vehicle identification device is used for identifying vehicle information; the vehicle identification device is connected with the outdoor playing device; the outdoor playing device is arranged on the roadside and used for playing the designated media information; the outdoor playing device is connected with the cloud server, and the outdoor playing device is in data communication with the cloud server; the cloud server provides media information to the outdoor playing device; the vehicle identification device identifies vehicle information of vehicles parked in a propagation area of the outdoor playing device, and further comprises an analysis unit which matches the interest fields of people according to the vehicle information; the analysis unit acquires the interest field of the person and outputs the interest field to the outdoor playing device; and the outdoor playing device plays the media information matched with the interest field of the personnel to the vehicle.
Description
Technical Field
The invention relates to the field of media equipment, in particular to a media advertisement delivery system based on vehicle identification and a control method thereof.
Background
The outdoor advertisement refers to commercial advertisement which is arranged on urban roads, highways, two sides of railways, ground parts of urban rail transit lines, river and lake management ranges, squares, buildings and structures, takes lamp boxes, neon lamps, electronic display devices, display boards and the like as carriers and is arranged on vehicles.
Outdoor advertising is a large concept, different outdoor media have different expression styles and characteristics, and the outdoor advertising can be creatively utilized to integrate the advantages of various media.
The media characteristics of signboards have been consistent from their inception to today. It is characterized by that it is set up in downtown place, and the better the place is, the more pedestrians are, so that the effect produced by advertisement is stronger. The particular environment of the guideboard is therefore a road.
With the rapid development of commercial product marketing activities, the types and the expression forms of the road board advertisements also develop correspondingly. The drawing form of the plane layout can not fully utilize good road section media, so that the long-strip connected three-dimensional three-side modeling method is applied, and the automatic circuit control is used, so that the billboard advertisement can be turned over at regular time. Therefore, three different advertisements can be placed on one guideboard, and the turning effect of the guideboard is more attractive. The electric dynamic guideboard advertisement is a trend popular in the world nowadays. After the guideboard is replaced by paper and flexible materials, more large poster advertisements and large lamp box advertisements appear, and the guideboard can be clear like the daytime when being lighted outside or inside. The inner lighting lamp is made of flexible materials, the three surfaces of the inner lighting lamp rotate, and the outer lighting lamp is made of a triangle, and the three surfaces of the outer lighting lamp turn over. The large outdoor billboard with multiple pictures has dynamic effect, extremely exquisite shape and multiple functions.
However, it cannot provide a targeted advertising scheme according to the object.
Disclosure of Invention
The purpose of the invention is as follows:
the invention provides a media advertisement delivery system based on vehicle identification and a control method thereof, aiming at the technical problems mentioned in the background technology.
The technical scheme is as follows:
a media advertisement delivery system based on vehicle identification, comprising: the system comprises a vehicle identification device, a release device, an outdoor playing device and a cloud server;
the vehicle identification device is used for identifying vehicle information, and the vehicle information comprises: license plate, vehicle model; the vehicle identification device is connected with the outdoor playing device, and the vehicle identification device outputs vehicle information to the outdoor playing device;
the outdoor playing device is arranged on the roadside and used for playing designated media information; the outdoor playing device is connected with the cloud server, and the outdoor playing device is in data communication with the cloud server; the cloud server provides media information to the outdoor playing device;
the vehicle identification device identifies vehicle information of vehicles parked in a propagation area of the outdoor playing device, and further comprises an analysis unit which matches the interest fields of people according to the vehicle information;
the analysis unit acquires the interest field of the person and outputs the interest field to the outdoor playing device; and the outdoor playing device plays the media information matched with the interest field of the personnel to the vehicle.
As a preferable mode of the present invention, the outdoor playing device further includes a projection unit;
the projection unit acquires media information to be played by the outdoor playing device, the projection unit also acquires the position of a vehicle to be projected, and the projection unit projects the media information to a window on one side of the appointed vehicle.
As a preferable mode of the present invention, the outdoor playback device further includes a distance measurement unit;
the distance measuring unit is used for measuring the distance between the projection unit and a window on one side of a specified vehicle;
the distance measuring unit outputs a distance value to the projection unit, and the projection unit adjusts projection data according to the distance value.
As a preferred mode of the present invention, a plurality of outdoor playing devices are provided, and are disposed at different positions;
if the vehicle leaves the original parking position before the previous outdoor playing device plays a media message;
then, the previous outdoor playing device outputs the vehicle information and the content of the media information to the cloud server;
if the vehicle stops in the propagation area of the outdoor playing device again, the outdoor playing device continues to play the media information which is not played completely.
As a preferable mode of the present invention, if there are a plurality of vehicles in the propagation area of the outdoor playback device, the vehicle identification device acquires vehicle information for all the vehicles;
the analysis unit analyzes all the vehicle information and analyzes the interest fields of the corresponding personnel;
the vehicle identification unit matches the media information of the most interest fields and plays the matched media information.
As a preferred mode of the present invention, the analysis unit is connected to the cloud server, and the analysis unit outputs vehicle information and an interest field of analysis to the cloud server;
the cloud server receives the vehicle information and the interest field output by the analysis unit and checks the vehicle information and the interest field; and if the two are not consistent, outputting the updating information to the analysis unit.
A media advertisement delivery system based on vehicle identification and a control method of the control method thereof comprise the following steps:
the vehicle identification device identifies vehicle information of parked vehicles within the propagation range of the outdoor playing device;
the analysis unit acquires the vehicle information identified by the vehicle identification device, and analyzes the vehicle information;
the analysis unit matches the interest fields of the personnel according to the vehicle information;
the analysis unit outputs the vehicle information and the interest fields of the personnel to an outdoor playing device;
and the outdoor playing device matches the corresponding media information according to the interest field of the personnel and plays the media information.
The method comprises the following steps:
the distance measuring unit measures a distance value between the projection unit and a window on one side of the vehicle;
the vehicle distance unit outputs the distance value to the projection unit;
the projection unit acquires media information of the outdoor playing device aiming at the vehicle;
the projection unit projects the vehicle according to the position and the distance value of the vehicle.
The method comprises the following steps:
if the media information is not played, the vehicle identification device monitors whether the vehicle leaves the propagation area;
if the vehicle leaves the propagation area, the vehicle identification device outputs a continuation signal to the outdoor playing device;
the outdoor playing device outputs the media information which is not played to the cloud server;
the cloud server receives media information;
if the vehicle is identified by the vehicle identification device again, the vehicle identification device outputs a continuous playing signal to the outdoor playing device;
the outdoor playing device uploads the vehicle information and the continuous playing signal to the cloud server after receiving the continuous playing signal;
the cloud server issues the media information which is not broadcasted to the vehicle to the outdoor playing device;
the outdoor playing device continues playing the media information which is not played.
The invention realizes the following beneficial effects:
the information of the vehicles passing by is retrieved, and interest matching is carried out aiming at the vehicles passing by, so that advertisements in corresponding interest fields are put in the vehicles passing by, and the pertinence and the dissemination of the advertisements are improved.
The method improves the advertisement putting mode, increases the projection display from the plane display, improves the attention of the advertisement, and attracts the user to pay attention to the advertisement content.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a system block diagram of a media advertisement delivery system based on vehicle identification according to the present invention;
fig. 2 is a schematic diagram illustrating a cloud connection of a media advertisement delivery system based on vehicle identification according to the present invention;
FIG. 3 is a system block diagram of a second vehicle identification-based media advertisement delivery system provided in the present invention;
FIG. 4 is a flowchart illustrating the operation of a media advertisement delivery system based on vehicle identification according to the present invention;
FIG. 5 is a projection flowchart of a second vehicle identification-based media advertisement delivery system according to the present invention;
fig. 6 is a continuous playing flow chart of a media advertisement delivery system based on vehicle identification according to the present invention.
1. The system comprises a vehicle identification device, 11, an analysis unit, 3, an outdoor playing device, 31, a projection unit, 32, a distance measurement unit and 4, a cloud server.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments; in the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure; one skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, etc.; in other instances, well-known technical solutions have not been shown or described in detail to avoid obscuring aspects of the present disclosure.
Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale; the same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted; the structures shown in the drawings are illustrative only and do not necessarily include all of the elements; for example, some components may be split and some components may be combined to show one device.
The embodiments are described in a progressive manner in the specification, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
The method disclosed by the embodiment corresponds to the system disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the system part for description.
Example one
Reference is made to fig. 1-2, 4 for example.
A media advertisement delivery system based on vehicle identification, comprising: vehicle recognition device 1, put in device, outdoor play device 3, high in the clouds server 4.
The vehicle recognition device 1 is configured to recognize vehicle information including: license plate, vehicle model. The vehicle recognition device 1 is connected to the outdoor playback device 3, and the vehicle recognition device 1 outputs vehicle information to the outdoor playback device 3.
The vehicle recognition device 1 acquires the model number and the license plate of the vehicle by means of image recognition and the like. The type and the license plate of the vehicle can judge the interest field of the user.
The outdoor playing device 3 is arranged on the roadside, and the outdoor playing device 3 is used for playing appointed media information. The outdoor playing device 3 is connected with the cloud server 4, and the outdoor playing device 3 is in data communication with the cloud server 4. The cloud server 4 provides media information to the outdoor playing device 3.
Cloud server 4 is connected with outdoor play device 3 to the broadcast content to outdoor play device 3 is updated, including can carrying out remote control to outdoor play device 3.
The vehicle identification device 1 identifies vehicle information of vehicles parked in a propagation area of the outdoor playing device 3, the vehicle identification device 1 further comprises an analysis unit 11, and the analysis unit 11 matches the interest field of people according to the vehicle information.
The analysis unit 11 judges possible areas of interest of the vehicle owner based on the vehicle information. The vehicle recognition device 1 recognizes a parked vehicle and recognizes it.
The analysis unit 11 obtains the interest field of the person and outputs the interest field to the outdoor playing device 3. The outdoor playback device 3 plays media information matched with the field of interest of the person to the vehicle.
Specifically, the vehicle recognition device 1 recognizes vehicle information of parked vehicles within the propagation range of the outdoor playback device 3.
The analysis unit 11 acquires the vehicle information recognized by the vehicle recognition device 1, and the analysis unit 11 analyzes the vehicle information.
The analysis unit 11 matches the person's field of interest based on the vehicle information.
The analysis unit 11 outputs the vehicle information and the field of interest of the person to the outdoor playback device 3.
The outdoor playing device 3 matches the corresponding media information according to the interest field of the person and plays the media information.
Example two
Refer to fig. 3 and 5 for example.
As a preferred mode of the present invention, the outdoor playing device 3 further includes a projection unit 31.
The projection unit 31 obtains the media information to be played by the outdoor playing device 3, the projection unit 31 also obtains the position of the vehicle to be projected, and the projection unit 31 projects the media information to a window on one side of the specified vehicle.
The number of the projection units 31 may be several, and the projection units project the media contents to a window on one side of the vehicle, so that passengers can watch the media contents in the vehicle conveniently.
As a preferred mode of the present invention, the outdoor playing device 3 further includes a distance measuring unit 32.
The distance measuring unit 32 is used for measuring the distance between the projection unit 31 and a window on one side of a specified vehicle.
The distance measuring unit 32 outputs a distance value to the projecting unit 31, and the projecting unit 31 adjusts the projection data according to the distance value.
The distance measuring unit 32 is used for detecting the distance between the vehicle and the projecting unit 31, and the projecting unit 31 can change the projected distance so that the content projected on the window is not blurred.
Specifically, the distance measuring unit 32 measures a distance value between the projection unit 31 and a window on one side of the vehicle.
The vehicle distance unit outputs the distance value to the projection unit 31.
The projection unit 31 acquires media information of the outdoor playback device 3 for the vehicle.
The projection unit 31 projects the vehicle based on the position and the distance value of the vehicle.
EXAMPLE III
Reference is made to fig. 6 as an example.
As a preferable mode of the present invention, a plurality of the outdoor playback devices 3 are disposed at different positions.
If the vehicle leaves the original parking position before the previous outdoor playing device 3 finishes playing a media message.
Then, the previous outdoor playback device 3 outputs the vehicle information and the content of the media information to the cloud server 4.
If the vehicle stops in the propagation area of an outdoor playing device 3 again, the outdoor playing device 3 continues playing the media information which is not played completely.
The parking time of the vehicle is not fixed, and if the vehicle leaves the position before the playing of the media content is completed, when the vehicle enters the area of the relevant outdoor playing device 3 next time and stops, the corresponding outdoor playing device 3 continues to play the media content which is paused before.
The media content may be played from the beginning or may continue to be played from the breakpoint.
Specifically, if the playing of the media information is not finished, the vehicle identification device 1 monitors whether the vehicle leaves the propagation area.
When the vehicle leaves the propagation area, the vehicle recognition device 1 outputs a continuation signal to the outdoor playback device 3.
The outdoor playing device 3 outputs the media information which is not played to the cloud server 4.
The cloud server 4 receives the media information.
When the vehicle is recognized again by the vehicle recognition device 1, the vehicle recognition device 1 outputs a continuation signal to the outdoor playback device 3.
The outdoor playing device 3 receives the resume signal and uploads the vehicle information and the resume signal to the cloud server 4.
The cloud server 4 sends the media information which is not broadcasted to the vehicle to the outdoor playing device 3.
The outdoor playing device 3 continues playing the media information which is not played.
In a preferred embodiment of the present invention, if there are a plurality of vehicles in the propagation area of the outdoor playback device 3, the vehicle identification device 1 acquires the vehicle information for all the vehicles.
The analysis unit 11 analyzes all pieces of vehicle information, and analyzes the areas of interest of corresponding persons.
The vehicle identification unit matches the media information of the most interest fields and plays the matched media information.
Integrating the interest fields of all vehicles, taking the interest field with the most overlap as a primary target, and playing the related content of the interest field.
As a preferred mode of the present invention, the analysis unit 11 is connected to the cloud server 4, and the analysis unit 11 outputs the vehicle information and the field of interest of analysis to the cloud server 4.
The cloud server 4 receives the vehicle information and the interest field output by the analysis unit 11, and checks the vehicle information and the interest field. If not, the update information is output to the analysis unit 11.
The field of interest of the vehicle may be changed, and the analysis unit 11 needs to be updated according to the content of the cloud server 4.
Example four
A media advertisement delivery system based on vehicle identification and a control method of the control method thereof comprise the following steps:
the vehicle recognition device 1 recognizes vehicle information of a parked vehicle within the propagation range of the outdoor playback device 3.
The analysis unit 11 acquires the vehicle information recognized by the vehicle recognition device 1, and the analysis unit 11 analyzes the vehicle information.
The analysis unit 11 matches the person's field of interest based on the vehicle information.
The analysis unit 11 outputs the vehicle information and the field of interest of the person to the outdoor playback device 3.
The outdoor playing device 3 matches the corresponding media information according to the interest field of the person and plays the media information.
The method comprises the following steps:
the distance measuring unit 32 measures a distance value of the projection unit 31 from a window on one side of the vehicle.
The vehicle distance unit outputs the distance value to the projection unit 31.
The projection unit 31 acquires media information of the outdoor playback device 3 for the vehicle.
The projection unit 31 projects the vehicle based on the position and the distance value of the vehicle.
The method comprises the following steps:
if the playing of the media information is not finished, the vehicle recognition device 1 monitors whether the vehicle leaves the propagation area.
When the vehicle leaves the propagation area, the vehicle recognition device 1 outputs a continuation signal to the outdoor playback device 3.
The outdoor playing device 3 outputs the media information which is not played to the cloud server 4.
The cloud server 4 receives the media information.
When the vehicle is recognized again by the vehicle recognition device 1, the vehicle recognition device 1 outputs a continuation signal to the outdoor playback device 3.
The outdoor playing device 3 receives the resume signal and uploads the vehicle information and the resume signal to the cloud server 4.
The cloud server 4 sends the media information which is not broadcasted to the vehicle to the outdoor playing device 3.
The outdoor playing device 3 continues playing the media information which is not played.
The above embodiments are merely illustrative of the technical ideas and features of the present invention, and are intended to enable those skilled in the art to understand the contents of the present invention and implement the present invention, and not to limit the scope of the present invention. All equivalent changes or modifications made according to the spirit of the present invention should be covered within the protection scope of the present invention.
Claims (9)
1. A media advertisement delivery system based on vehicle identification, comprising: the system comprises a vehicle identification device, an outdoor playing device and a cloud server;
the vehicle identification device is used for identifying vehicle information, and the vehicle information comprises: license plate, vehicle model; the vehicle identification device is connected with the outdoor playing device, and the vehicle identification device outputs vehicle information to the outdoor playing device;
the outdoor playing device is arranged on the roadside and used for playing designated media information; the outdoor playing device is connected with the cloud server, and the outdoor playing device is in data communication with the cloud server; the cloud server provides media information to the outdoor playing device;
the vehicle identification device identifies vehicle information of vehicles parked in a propagation area of the outdoor playing device, and further comprises an analysis unit which matches the interest fields of people according to the vehicle information;
the analysis unit acquires the interest field of the person and outputs the interest field to the outdoor playing device; and the outdoor playing device plays the media information matched with the interest field of the personnel to the vehicle.
2. The vehicle identification-based media advertisement delivery system of claim 1, wherein the outdoor playback device further comprises a projection unit;
the projection unit acquires media information to be played by the outdoor playing device, the projection unit also acquires the position of a vehicle to be projected, and the projection unit projects the media information to a window on one side of the appointed vehicle.
3. The vehicle identification-based media advertisement delivery system of claim 2, wherein the outdoor playback device further comprises a distance measurement unit;
the distance measuring unit is used for measuring the distance between the projection unit and a window on one side of a specified vehicle;
the distance measuring unit outputs a distance value to the projection unit, and the projection unit adjusts projection data according to the distance value.
4. The vehicle identification-based media advertisement delivery system of claim 1, wherein a plurality of outdoor playback devices are disposed at different locations;
if the vehicle leaves the original parking position before the previous outdoor playing device plays a media message;
then, the previous outdoor playing device outputs the vehicle information and the content of the media information to the cloud server;
if the vehicle stops in the propagation area of the outdoor playing device again, the outdoor playing device continues to play the media information which is not played completely.
5. The media advertisement delivery system based on vehicle identification according to claim 1, wherein if there are multiple vehicles in the propagation area of the outdoor player, the vehicle identification device obtains vehicle information from all vehicles;
the analysis unit analyzes all the vehicle information and analyzes the interest fields of the corresponding personnel;
the vehicle identification unit matches the media information of the most interest fields and plays the matched media information.
6. The vehicle identification-based media advertisement delivery system according to claim 1, wherein the analysis unit is connected to the cloud server, and the analysis unit outputs vehicle information and an analyzed field of interest to the cloud server;
the cloud server receives the vehicle information and the interest field output by the analysis unit and checks the vehicle information and the interest field; and if the two are not consistent, outputting the updating information to the analysis unit.
7. The vehicle identification-based media advertisement delivery system and the control method thereof according to any one of claims 1 to 6, characterized by comprising the steps of:
the vehicle identification device identifies vehicle information of parked vehicles within the propagation range of the outdoor playing device;
the analysis unit acquires the vehicle information identified by the vehicle identification device, and analyzes the vehicle information;
the analysis unit matches the interest fields of the personnel according to the vehicle information;
the analysis unit outputs the vehicle information and the interest fields of the personnel to an outdoor playing device;
and the outdoor playing device matches the corresponding media information according to the interest field of the personnel and plays the media information.
8. The vehicle identification-based media advertisement delivery system and the control method thereof according to claim 7, characterized by comprising the steps of:
the distance measuring unit measures a distance value between the projection unit and a window on one side of the vehicle;
the vehicle distance unit outputs the distance value to the projection unit;
the projection unit acquires media information of the outdoor playing device aiming at the vehicle;
the projection unit projects the vehicle according to the position and the distance value of the vehicle.
9. The vehicle identification-based media advertisement delivery system and the control method thereof according to claim 7, characterized by comprising the steps of:
if the media information is not played, the vehicle identification device monitors whether the vehicle leaves the propagation area;
if the vehicle leaves the propagation area, the vehicle identification device outputs a continuation signal to the outdoor playing device;
the outdoor playing device outputs the media information which is not played to the cloud server;
the cloud server receives media information;
if the vehicle is identified by the vehicle identification device again, the vehicle identification device outputs a continuous playing signal to the outdoor playing device;
the outdoor playing device uploads the vehicle information and the continuous playing signal to the cloud server after receiving the continuous playing signal;
the cloud server issues the media information which is not broadcasted to the vehicle to the outdoor playing device;
the outdoor playing device continues playing the media information which is not played.
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| CN106331165A (en) * | 2016-10-10 | 2017-01-11 | 上海碧虎网络科技有限公司 | Automobile multimedia projection system based on data communication |
| WO2018068525A1 (en) * | 2016-10-10 | 2018-04-19 | 上海碧虎网络科技有限公司 | Automobile advertisement projection system based on data communication |
| CN110024019A (en) * | 2016-12-05 | 2019-07-16 | 索尼公司 | Information processing equipment and information processing system |
| CN207458535U (en) * | 2017-08-02 | 2018-06-05 | 上海利越文化传播有限公司 | A kind of vehicle-mounted removable advertisement delivery device |
| CN108765018A (en) * | 2018-05-31 | 2018-11-06 | 重庆市城投金卡信息产业股份有限公司 | Based on the associated adaptive advertisement pushing method and system of people's vehicle |
| CN109769137A (en) * | 2018-10-12 | 2019-05-17 | 深圳市邻道传媒有限公司 | Method, mobile device and the storage medium of play data stream |
| CN109711873A (en) * | 2018-12-15 | 2019-05-03 | 深圳壹账通智能科技有限公司 | Intelligent advertisement delivering method, device, computer equipment and storage medium |
| CN109886754A (en) * | 2019-03-04 | 2019-06-14 | 上海碧虎网络科技有限公司 | The real time implementation intelligent advertisement put-on method and system with Car license recognition are reported based on license board information |
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Application publication date: 20201113 |