CN111476601A - Point and certificate marketing method and system based on block chain technology - Google Patents
Point and certificate marketing method and system based on block chain technology Download PDFInfo
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Abstract
The invention discloses a point and certificate marketing method and system based on a block chain technology, which specifically comprise the following steps: generating points and certificates: the merchant sends a request for generating an integral or certificate instruction to the central processor, if the central processor judges that the condition of generating the instruction is met, an integral or certificate instruction code is generated, otherwise, the integral or certificate instruction code is not generated and fed back to the merchant; change, exchange, mortgage/pledge, loan, transfer points or vouchers: the merchant or the consumer sends out point or certificate change, exchange, mortgage/pledge, loan and transfer requests to the central processor, and if the central processor judges that the point or certificate change meets the conditions, the point or certificate instruction codes of the two parties are changed. The points or the certificates of the invention can be mutually transferred for transaction and donated and inherited.
Description
Technical Field
The invention relates to the technical field of marketing, in particular to a point and certificate marketing method and system based on a block chain technology.
Background
The point marketing is one of the most extensive marketing means in the prior art, and each merchant gives and feeds back customers in a point reward mode to shorten the distance between the customers and the merchants, enhance customer loyalty and activate the customers. Two common marketing models of points are currently available: and (3) self-issuing by a merchant: a bonus card, a point ticket card, and the like are issued, and then accumulated by using bonus points or points, and when the accumulation reaches a certain value, exemption or donation is performed. Joining a merchant association: and (4) joint marketing and even distribution of marketing cost.
However, the existing method for exchanging points is single and cannot attract the attention of consumers.
Disclosure of Invention
The invention provides a point and voucher marketing method and system based on a block chain technology, and solves the problems that in the prior art, the point exchange method is single and cannot attract the attention of consumers.
The technical scheme of the invention is realized as follows:
a point and certificate marketing method based on a block chain technology specifically comprises the following steps:
(1) generating points and certificates: the merchant sends a request for generating an integral or certificate instruction to the central processor, if the central processor judges that the condition of generating the instruction is met, an integral or certificate instruction code is generated, otherwise, the integral or certificate instruction code is not generated and fed back to the merchant;
(2) change points or vouchers: the merchant sends a request for generating a point or certificate instruction to the central processor for the consumer, and if the central processor judges that the conditions are met, the point or certificate instruction codes of the merchant and the consumer are changed;
(3) redeeming points or vouchers: the consumer uses the point or the voucher to exchange the commodity, cash or right in the merchant, and after the central processor judges that the exchange condition is met, the point or voucher instruction codes of the merchant and the consumer are changed;
(4) mortgage/mortgage, credit score or voucher: the merchant or the consumer uses the points or the certificates to execute mortgage/pledge and loan requests at the lender, and if the central processor judges that the requirements are met, the instruction codes of the points or the certificates of the merchant or the consumer and the lender are changed;
(5) transfer points or vouchers: the merchant or the consumer sends a request for transferring the points or the certificates to the central processor, and after the central processor judges that the conditions are met, the point or certificate instruction codes of the transferor and the receiver are changed;
the above steps are based on the block chain technology, and the generation or alteration point or the voucher instruction code is recorded in the block of the block chain.
As a preferred embodiment of the invention, the certificate comprises an electronic certificate and a non-electronic certificate, wherein the non-electronic certificate is a medium or a special data chip card with a two-dimensional code of a specific code.
As a preferred embodiment of the present invention, both parties to a mortgage/pledge, loan and transfer points or vouchers have equal rights.
As a preferred embodiment of the present invention, the step (2) specifically includes the following two cases:
the method comprises the following steps that a merchant acquires consumer information consumed on the Internet and/or a physical store, and generates points or certificates corresponding to consumption behaviors for consumers;
the merchant purchases the points or certificates from the third party and presents the points or certificates to the consumer directly or by the third party.
A point and certificate marketing system based on block chain technology comprises
The point and certificate generating unit is used for sending a point or certificate generating instruction request to the central processor by the merchant, generating a point or certificate instruction code if the central processor judges that the condition of generating the instruction is met, and otherwise, not generating the point or certificate instruction code and feeding back the point or certificate instruction code to the merchant;
the point or certificate changing unit is used for sending a point or certificate generation instruction request to the central processor for the consumer by the merchant, and changing point or certificate instruction codes of the merchant and the consumer if the central processor judges that the point or certificate generation instruction request meets the conditions;
the system comprises a point or certificate exchange unit, a central processor and a point or certificate exchange unit, wherein a consumer exchanges commodities, cash or rights with points or certificates by using the points or certificates in a merchant, and the point or certificate instruction codes of the merchant and the consumer are changed after the central processor judges that the exchange conditions are met;
the credit or certificate mortgage/pledge and loan unit is used for carrying out mortgage/pledge and loan requests by a merchant or a consumer at a loan party by using the credit or certificate, and changing the instruction codes of the credit or certificate of the merchant or the consumer and the loan party if the central processor judges that the credit or certificate meets the conditions;
and the point or certificate transfer unit is used for sending a point or certificate transfer request to the central processor by the merchant or the consumer, and changing point or certificate instruction codes of the transfer party and the receiving party if the central processor judges that the point or certificate transfer request meets the conditions.
As a preferred embodiment of the invention, the certificate comprises an electronic certificate and a non-electronic certificate, wherein the non-electronic certificate is a medium or a special data chip card with a two-dimensional code of a specific code.
The invention has the beneficial effects that: points or vouchers may transfer transactions and donations, inheriting.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a flowchart of a point and voucher marketing method based on the block chain technology according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The certificate mentioned in the invention comprises an electronic certificate and a non-electronic certificate, wherein the non-electronic certificate is a medium of a two-dimensional code with a specific code or a special data chip card, and is mailed to a seller or the seller arrives at a specified place to obtain the certificate by valid certificate. Specifically, including but not limited to membership cards, coupons, invitations, business cards, posters, flyers, etc., customers, consumers, users may redeem points or vouchers for merchandise, cash, or rights.
As shown in fig. 1, the present invention provides a point and voucher marketing method based on a block chain technology, which specifically comprises the following steps:
(1) generating points and certificates: the merchant sends a request for generating an integral or certificate instruction to the central processor, if the central processor judges that the condition of generating the instruction is met, an integral or certificate instruction code is generated, otherwise, the integral or certificate instruction code is not generated and fed back to the merchant;
the merchant specifically comprises an internet online merchant, an online and offline merchant and an offline entity merchant, and specifically comprises the following steps:
the economic main bodies of the Internet are various platforms (Tanbao in Jingdong), independent websites (merchant websites), WeChat shopping malls, public numbers, applets, American groups for takeaway, hungry, bank systems, financial websites and the like.
The entity economy body is combined with the internet economy body (on-line and off-line), so that various (entity economy bodies) such as convenience stores (and chain stores), supermarkets (and chain supermarkets), book stores, restaurant stores, shopping malls, automobile stores, clothing stores and entertainment malls can cooperate with the internet.
The invention of the entity economic agent (offline) can lead the entity store to operate independently through professional programs. The entity economic main body mainly refers to individual households with fixed operation places such as shops, supermarket automobile shops, companies and the like, profit institutions such as companies and the like, non-profit institutions such as governments, public institutions and the like, and financial institutions and non-financial institutions (note including home and abroad).
(2) Change points or vouchers: the merchant sends a request for generating a point or certificate instruction to the central processor for the consumer, and if the central processor judges that the conditions are met, the point or certificate instruction codes of the merchant and the consumer are changed;
the step (2) specifically includes the following two cases:
the consumer consumes on the network and the physical store, the merchant legally collects the consumer information through the network platform or the professional program, and presents points or certificates to the consumer (the merchant can also present the points or certificates to the target group directly), the consumer exchanges corresponding commodities, cash and rights according to the points or certificates, the consumer can realize loan financing through the mortgage/pledge points or certificates (the lender can exchange commodities at the merchant according to the points or certificates, the cash right can also continuously transfer other parties, and the other parties have rights, but all parties have to comply with relevant laws and regulations and the contract set by the invention.
The seller presents points or certificates to the consumer, the consumer consumes the points or certificates in the seller and receives corresponding commodities, cash or rights in a special area, and the seller can take the points or certificates in the seller and the corresponding commodities, cash or rights in the special area.
(3) Redeeming points or vouchers: the consumer uses the point or the voucher to exchange the commodity, cash or right in the merchant, and after the central processor judges that the exchange condition is met, the point or voucher instruction codes of the merchant and the consumer are changed;
(4) mortgage/mortgage, credit score or voucher: the merchant or the consumer uses the points or the certificates to execute mortgage/pledge and loan requests at the lender, and if the central processor judges that the requirements are met, the instruction codes of the points or the certificates of the merchant or the consumer and the lender are changed; both parties to mortgage/pledge, credit or voucher have equal rights.
(5) Transfer points or vouchers: the merchant or the consumer sends a request for transferring the points or the certificates to the central processor, and after the central processor judges that the conditions are met, the point or certificate instruction codes of the transferor and the receiver are changed; the parties that transfer points or vouchers have the same rights.
The above steps are based on the block chain technology, and the generation or alteration point or the voucher instruction code is recorded in the block of the block chain. In order to solve the safety problems of point and certificate transaction, inheritance, presentation and the like, a block chain technology (encryption technology, distributed account book, decentralized network) is introduced. When the consumer deals, presents transfer, points or certificates, the generated points or certificates codes automatically change, the account number can inherit the principle, but the inheritant data and the uploaded certificates are input to the central processor, and the central processor judges the codes and can execute the codes, otherwise, the codes are rejected. The invention comprises an account book, a network, a protocol and a general certificate, wherein the points and the certificates in the invention refer to encrypted numbers (in a mode of producing a private key by an asymmetric public key), and are also distributed account books and decentered networks for value transfer. The point management platform (software) in the invention is a software platform with a distributed account book and a decentralization network, has intelligent contract management and is programmable. The invention can set commodity, cash and right exchange area in the network center processor, the seller provides exchanged commodity, cash and right, and sets exchange condition, and the seller has consumer and related party exchange but each party must obey intelligent contract. The seller confirms that the points and the certificates are exchanged for the commodity, the cash and the exchange standard of the right are exchanged and cannot fulfill exchange obligations according to the contract, the effective points or the effective certificates are presented to the exchanging party to be used as compensation, the compensation standard is clearly shown in the exchange standard), otherwise, the data are brought into the intelligent contract of the central processor to be punished (including but not limited to limiting the seller to sell the commodity, sealing the number, stopping the number, bringing in intelligent contract dishonest data and a database thereof for legal inquiry of related personnel, and the contracting party can complain about the default party by outputting the data through the central processor, and exchange data are generated every time.
The central processor and the intelligent contracts are both open to the outside, are perfected and maintained through software and the Internet, can automatically obtain (valuable) points or certificate rewards, and can exchange commodities, cash and rights in the system. The laws and regulations in the intelligent contract can be updated and perfected. Every instruction change record is recorded in the central processor (block) and reaches the whole network consensus (generally, more than 4-3 user consensus can be effective, and every instruction change record is recorded in the superior instruction code (block).
The central processor comprises a receiving module, an identification module, a judgment module, a transmission execution module, an information storage module and an intelligent contract module. The seller sends an instruction for requesting to generate the point or the voucher to the central processor, and simultaneously transmits an instruction for purchasing the point or the voucher to the central processor through payment methods such as payment treasure, WeChat and the like, and pays a fund (price is in a floating system, one point of Renminbi of 0.5 to 0.95 or a voucher is purchased according to 0.8 of the actual price of the voucher) in terms of Renminbi, and the point or the voucher is converted into foreign currency and calculated according to the actual exchange rate of the previous day or the current day (the price can be adjusted to the tentative price under the actual condition), and the seller sends the point request instruction, which is required to pay the equivalent fund as required, but the request instruction is rejected and the fund can be returned.
The invention also provides a point and certificate marketing system based on the block chain technology, which comprises
The point and certificate generating unit is used for sending a point or certificate generating instruction request to the central processor by the merchant, generating a point or certificate instruction code if the central processor judges that the condition of generating the instruction is met, and otherwise, not generating the point or certificate instruction code and feeding back the point or certificate instruction code to the merchant;
the point or certificate changing unit is used for sending a point or certificate generation instruction request to the central processor for the consumer by the merchant, and changing point or certificate instruction codes of the merchant and the consumer if the central processor judges that the point or certificate generation instruction request meets the conditions;
the system comprises a point or certificate exchange unit, a central processor and a point or certificate exchange unit, wherein a consumer exchanges commodities, cash or rights with points or certificates by using the points or certificates in a merchant, and the point or certificate instruction codes of the merchant and the consumer are changed after the central processor judges that the exchange conditions are met;
the credit or certificate mortgage/pledge and loan unit is used for a merchant or a consumer to execute a mortgage/pledge loan request by using the credit or certificate at a loan party, and if the central processor judges that the request meets the conditions, the central processor changes the instruction codes of the credit or certificate of the merchant or the consumer and the loan party;
and the point or certificate transfer unit is used for sending a point or certificate transfer request to the central processor by the merchant or the consumer, and changing point or certificate instruction codes of the transfer party and the receiving party if the central processor judges that the point or certificate transfer request meets the conditions.
The invention is characterized in that:
a transaction mechanism and efficiency are defined as the price (L) is the cost (M) + the profit (N), the maximum payment currency (a) that the consumer can accept, the desire of the consumer for the merchandise (B) + the probability of the consumer seeing the merchandise and advertisement (C) + the time cost spent in the consumer transaction (D) + the transaction convenience (E) + the effort cost spent in the consumer transaction (F) is the desire of the seller to sell the merchandise (G) + the lowest price (H) that the seller can accept, the convenience of selling the merchandise (I) + the time cost spent in the seller transaction (J) + the effort cost spent in the seller transaction (K).
Note: generally, the amount of commercial value is influenced by the above formula factors.
When the desire of the seller to sell the commodity is extremely strong under special conditions, the seller may give away the commodity at a low price even without compensation, and the actual transaction price is less than or equal to the maximum payment currency amount accepted by the consumer.
Formula code: the letters following each factor indicate that a + B + C + D + E + F is G + H + I + J + K, and as a increases, B increases, C increases D decreases E increases F decreases G increases H decreases I increases J decreases K increases the efficiency of the transaction increases. When the value A is fixed, the value H is fixed and the value A is equal to the value H, the system ensures that the consumer can only exchange commodities in a special area of the system for free (the consumer can only exchange commodities in a designated area) in a mode of presenting points, so that the consumer thinks that the system generates consumption desire, the probability of seeing the commodities of the consumer is increased, the desire for commodity demand (wherein the commodity advertisement plays a stimulating role) is improved, the time cost of transaction between two parties is reduced, the transaction convenience of the two parties is improved, the energy cost of transaction between the two parties is reduced, meanwhile, as long as the consumer has the credit consumption idea, the system can think that the credit can only be consumed in the system, and plays a positive reinforcing role, the impression of the system in the consumption brain can be reinforced by increasing the number of transactions, meanwhile, the consumer can exchange the wanted commodities through consuming accumulated points, and the impression of the consumer on the system is strengthened.
Secondly, the invention can bring benefits (value) to the seller by improving the transaction efficiency.
Seller's profit (product unit selling price-product unit cost)
The seller profit is the transaction efficiency, which is the frequency of actual successful commodities for the consumer in a fixed time, for example, 90 purchases for 100 days, and the frequency is 90%, when the product profit per unit is fixed (assuming that only one commodity is purchased by the consumer), the higher the transaction efficiency is, the higher the seller profit is.
Thirdly, the popularity and the transaction efficiency of the system are improved by the relationship and mutual transaction (including point and certificate transaction) among all the parties, and the impression of the system in every part of the system is strengthened.
Fourthly, in real life, due to the cost advantage and high convenience of internet transaction, entity economy is greatly impacted, for example, the number of customers in an entity store is directly reduced, but through the cooperation of the internet and an offline merchant, a seller can set the conditions of exchanging the legal points for commodities and attract customers to the store for consumption, for example, the times of month to store of the customers (and sign: to reach the store and sign) reach certain standards to obtain certain points (certificates) or special commodities or participate in lottery activities, the transacted membership card can obtain given points, for example, a certain gift can be obtained when a certain number of commodities are purchased, and the like, of course, the modes are many, and the benefit can be brought to the entity store.
The present invention is not limited to the above preferred embodiments, and any modifications, equivalent substitutions, improvements, etc. within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. A point and voucher marketing method based on a block chain technology is characterized by comprising the following steps:
(1) generating points and certificates: the merchant sends a request for generating an integral or certificate instruction to the central processor, if the central processor judges that the condition of generating the instruction is met, an integral or certificate instruction code is generated, otherwise, the integral or certificate instruction code is not generated and fed back to the merchant;
(2) change points or vouchers: the merchant sends a request for generating a point or certificate instruction to the central processor for the consumer, and if the central processor judges that the conditions are met, the point or certificate instruction codes of the merchant and the consumer are changed;
(3) redeeming points or vouchers: the consumer uses the point or the voucher to exchange the commodity, cash or right in the merchant, and after the central processor judges that the exchange condition is met, the point or voucher instruction codes of the merchant and the consumer are changed;
(4) mortgage/mortgage, credit score or voucher: the merchant or the consumer uses the points or the certificates to execute mortgage/pledge and loan requests at the lender, and if the central processor judges that the requirements are met, the instruction codes of the points or the certificates of the merchant or the consumer and the lender are changed;
(5) transfer points or vouchers: the merchant or the consumer sends a request for transferring the points or the certificates to the central processor, and after the central processor judges that the conditions are met, the point or certificate instruction codes of the transferor and the receiver are changed;
the above steps are based on the block chain technology, and the generation or alteration point or the voucher instruction code is recorded in the block of the block chain.
2. The point and voucher marketing method based on the block chain technology of claim 1, wherein the voucher comprises an electronic voucher and a non-electronic voucher, and the non-electronic voucher is a two-dimensional code medium with a specific code or a special data chip card.
3. The method of claim 1 wherein the parties to mortgage/pledge, loan and transfer points or vouchers have equal rights and interests.
4. The method of claim 1, wherein the step (2) comprises the following two cases:
the method comprises the following steps that a merchant acquires consumer information consumed on the Internet and/or a physical store, and generates points or certificates corresponding to consumption behaviors for consumers;
the merchant purchases the points or certificates from the third party and presents the points or certificates to the consumer directly or by the third party.
5. A point and voucher marketing system based on a block chain technology is characterized by comprising
The point and certificate generating unit is used for sending a point or certificate generating instruction request to the central processor by the merchant, generating a point or certificate instruction code if the central processor judges that the condition of generating the instruction is met, and otherwise, not generating the point or certificate instruction code and feeding back the point or certificate instruction code to the merchant;
the point or certificate changing unit is used for sending a point or certificate generation instruction request to the central processor for the consumer by the merchant, and changing point or certificate instruction codes of the merchant and the consumer if the central processor judges that the point or certificate generation instruction request meets the conditions;
the system comprises a point or certificate exchange unit, a central processor and a point or certificate exchange unit, wherein a consumer exchanges commodities, cash or rights with points or certificates by using the points or certificates in a merchant, and the point or certificate instruction codes of the merchant and the consumer are changed after the central processor judges that the exchange conditions are met;
the credit or certificate mortgage/pledge and loan unit is used for carrying out mortgage/pledge and loan requests by a merchant or a consumer at a loan party by using the credit or certificate, and changing the instruction codes of the credit or certificate of the merchant or the consumer and the loan party if the central processor judges that the credit or certificate meets the conditions;
and the point or certificate transfer unit is used for sending a point or certificate transfer request to the central processor by the merchant or the consumer, and changing point or certificate instruction codes of the transfer party and the receiving party if the central processor judges that the point or certificate transfer request meets the conditions.
6. The block-chain-technology-based points and vouchers marketing system of claim 5, wherein the vouchers include electronic vouchers and non-electronic vouchers, and the non-electronic vouchers are two-dimensional code media or purpose-made data chip cards with specific codes.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010238736.8A CN111476601A (en) | 2020-03-30 | 2020-03-30 | Point and certificate marketing method and system based on block chain technology |
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| CN202010238736.8A CN111476601A (en) | 2020-03-30 | 2020-03-30 | Point and certificate marketing method and system based on block chain technology |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113052640A (en) * | 2021-04-20 | 2021-06-29 | 普华云创科技(北京)有限公司 | Dynamic commodity pricing method and system based on block chain payment scene |
| CN113704348A (en) * | 2021-07-06 | 2021-11-26 | 中国科学院计算技术研究所数字经济产业研究院 | Credit point management method based on distributed account book |
| CN112200574B (en) * | 2020-10-14 | 2023-06-30 | 中国联合网络通信集团有限公司 | Credential transfer method, service providing method, credential transfer party, service provider |
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