CN111369296A - Advertisement display method and device, computer equipment and storage medium - Google Patents
Advertisement display method and device, computer equipment and storage medium Download PDFInfo
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- CN111369296A CN111369296A CN202010155969.1A CN202010155969A CN111369296A CN 111369296 A CN111369296 A CN 111369296A CN 202010155969 A CN202010155969 A CN 202010155969A CN 111369296 A CN111369296 A CN 111369296A
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Abstract
The application relates to an advertisement display method, an advertisement display device, computer equipment and a storage medium. The method comprises the following steps: acquiring distance information of a user; determining whether the distance information meets the advertisement interactive display condition or not according to a preset distance threshold; when the distance information meets the advertisement interaction display condition, identifying the characteristic information of the user; when receiving a triggering operation of an interactive page, displaying interactive prompt information corresponding to the interactive page; acquiring interaction response information corresponding to the interaction prompt information; and displaying the advertisement content corresponding to the characteristic information according to the interactive response information. By adopting the method, the waste of advertisement resources can be reduced.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to an advertisement display method and apparatus, a computer device, and a storage medium.
Background
With the development of internet technology, more and more merchants promote products in an advertisement display mode. The traditional advertisement display mode is that an advertiser informs an advertisement display requirement, the advertiser obtains a corresponding user picture according to the advertisement display requirement, and the advertisement is displayed according to the user picture matching with the corresponding advertisement. For example, when an advertisement is displayed by way of a building advertisement, an advertiser may obtain a user representation through the geographical location of the building, thereby displaying an advertisement matching the user representation.
However, in the conventional method, the corresponding advertisement is directly displayed according to the advertisement display requirement of the advertiser, and the advertisement does not reach the effective user, so that the arrival rate of the advertisement is low, and the waste of advertisement resources is caused.
Disclosure of Invention
In view of the foregoing, it is desirable to provide an advertisement displaying method, an apparatus, a computer device and a storage medium capable of reducing waste of advertisement resources.
A method of advertisement presentation, the method comprising:
acquiring distance information of a user;
determining whether the distance information meets the advertisement interactive display condition or not according to a preset distance threshold;
when the distance information meets the advertisement interaction display condition, identifying the characteristic information of the user;
when receiving a triggering operation of an interactive page, displaying interactive prompt information corresponding to the interactive page;
acquiring interaction response information corresponding to the interaction prompt information;
and displaying the advertisement content corresponding to the characteristic information according to the interactive response information.
In one embodiment, the method further comprises:
when the distance information does not meet the advertisement interaction display condition, acquiring historical group characteristic information in a preset time period;
establishing an advertisement screening model according to the historical population characteristic information;
and screening the advertisements corresponding to the historical population characteristic information in an advertisement putting platform through the advertisement screening model, and displaying.
In one embodiment, the building an advertisement screening model according to the historical population characteristic information includes:
dividing the historical population characteristic information into multi-class dimensional characteristic information according to multiple dimensions;
integrating the multi-class dimension characteristic information to obtain advertisement screening conditions;
and establishing an advertisement screening model according to the advertisement screening conditions.
In one embodiment, the determining whether the distance information satisfies the advertisement interactive display condition according to a preset distance threshold includes:
comparing the distance information with the preset distance threshold;
and when the distance information is smaller than the preset distance threshold, the distance information meets the advertisement interaction display condition.
In one embodiment, the feature information includes first feature information and second feature information, and the feature information for identifying the user includes:
acquiring image information of the user;
performing face recognition on the image information to obtain first characteristic information of the user;
and carrying out human body identification on the image information to obtain second characteristic information of the user.
In one embodiment, the displaying of the advertisement content corresponding to the feature information according to the interactive response information includes:
sending the interactive response information and the characteristic information to a server;
when the interactive response information meets the advertisement matching condition, receiving advertisement content matched with the characteristic information returned by the server;
and displaying the advertisement content.
An advertising display apparatus, the apparatus comprising:
the first acquisition module is used for acquiring distance information of a user;
the determining module is used for determining whether the distance information meets the advertisement interactive display condition according to a preset distance threshold;
the identification module is used for identifying the characteristic information of the user when the distance information meets the advertisement interaction display condition;
the first display module is used for displaying the interaction prompt information corresponding to the interaction page when the trigger operation of the interaction page is received;
the second acquisition module is used for acquiring the interactive response information corresponding to the interactive prompt information;
and the second display module is used for displaying the advertisement content corresponding to the characteristic information according to the interactive response information.
In one embodiment, the apparatus further comprises: the screening module is used for acquiring historical group characteristic information in a preset time period when the distance information does not meet the advertisement interaction display condition; establishing an advertisement screening model according to the historical population characteristic information; and screening the advertisements corresponding to the historical population characteristic information in an advertisement putting platform through the advertisement screening model, and displaying.
A computer device comprising a memory and a processor, the memory storing a computer program operable on the processor, the processor implementing the steps in the various method embodiments described above when executing the computer program.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the respective method embodiment described above.
According to the advertisement display method, the advertisement display device, the computer equipment and the storage medium, the distance information of the user is obtained, and whether the distance information meets the advertisement interactive display condition or not is determined according to the preset distance threshold. And when the distance information meets the advertisement interactive display condition, identifying the characteristic information of the user. And when the triggering operation of the interactive page is received, displaying the interactive prompt information corresponding to the interactive page. And acquiring interactive response information corresponding to the interactive prompt information, and displaying the advertisement content corresponding to the characteristic information according to the interactive response information. The corresponding advertisement content can be displayed through interaction with the user, the advertisement is effectively used by the user, the arrival rate of the advertisement is improved, and the waste of advertisement resources is reduced.
Drawings
FIG. 1 is a diagram of an application environment of a method of advertisement presentation in one embodiment;
FIG. 2 is a flow diagram that illustrates a method for presenting advertisements, according to one embodiment;
FIG. 3 is a flowchart illustrating the advertisement display step according to historical population characteristic information in one embodiment;
FIG. 4 is a flow diagram illustrating a method for presenting advertisements in an exemplary embodiment;
FIG. 5 is a block diagram of an advertisement display device in one embodiment;
FIG. 6 is a diagram illustrating an internal structure of a computer device according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The advertisement display method provided by the application can be applied to the application environment shown in fig. 1. Wherein the terminal 102 and the server 104 communicate via a network. The terminal 102 acquires distance information of the user. The terminal 102 determines whether the distance information meets the advertisement interactive display condition according to a preset distance threshold. When the distance information satisfies the advertisement interactive display condition, the terminal 102 identifies the characteristic information of the user. When the terminal 102 receives the triggering operation of the interactive page, the interactive prompt information corresponding to the interactive page is displayed. The terminal 102 obtains the interactive response information corresponding to the interactive prompt information. The terminal 102 displays the advertisement content corresponding to the feature information according to the interactive response information. The terminal 102 sends the interactive response information and the attribute information to the server 104. When the interactive response information meets the advertisement matching condition, the terminal 102 receives the advertisement content matched with the attribute information returned by the server 104. The terminal 102 presents the advertisement content. The terminal 102 may be a public service device such as an advertisement player. The terminal 102 may include an interactive response information collecting device for collecting living body interactive response information. The server 104 may be implemented as a stand-alone server or as a server cluster comprised of multiple servers.
In one embodiment, as shown in fig. 2, an advertisement displaying method is provided, which is described by taking the application of the method to the terminal in fig. 1 as an example, and includes the following steps:
The distance information of the user may be a distance between the user and the terminal. The terminal can obtain the distance information of the user by obtaining the image information of the user and calculating according to the image information. Specifically, the terminal may collect image information of the user through a built-in single camera. The image information of the user may be image information of the user within a field of view of the camera. And the terminal identifies the target of the image information to obtain a shape frame corresponding to the user, and then calculates the distance information of the user according to the size of the shape frame and the parameter information of the camera.
And 204, determining whether the distance information meets the advertisement interactive display condition according to a preset distance threshold.
The terminal is preset with a distance threshold. The preset distance threshold may be set according to actual conditions. The preset distance threshold is used for judging whether the distance information of the user meets the advertisement interactive display condition.
In one embodiment, determining whether the distance information satisfies the advertisement interactive display condition according to a preset distance threshold includes: comparing the distance information with a preset distance threshold; and when the distance information is smaller than the preset distance threshold value, the distance information meets the advertisement interactive display condition.
Specifically, after the distance information of the user is obtained through calculation, the terminal can make a difference between the distance information and a preset distance threshold, and when the difference is smaller than or equal to zero, the distance information meets the advertisement interaction display condition. And when the difference value is larger than the preset distance threshold value, the distance information does not meet the preset advertisement interaction display condition. The terminal determines whether the distance information meets the advertisement interactive display condition or not according to the difference value by subtracting the distance information from the preset distance threshold value, and can accurately and quickly determine whether the distance information meets the advertisement interactive display condition or not.
And step 206, when the distance information meets the advertisement interaction display condition, identifying the characteristic information of the user.
And the terminal identifies the characteristic information of the user under the condition that the distance information meets the advertisement interactive display condition. The characteristic information is used to match the corresponding advertisement content. The feature information may include first feature information and second feature information. Specifically, image information of a user is acquired by a built-in AI (Artificial Intelligence) camera. The terminal carries out face recognition on the image information through the AI camera to obtain first characteristic information, and carries out human body recognition on the image information to obtain second characteristic information, so that the characteristic information of the user is obtained.
And step 208, when the triggering operation of the interactive page is received, displaying the interactive prompt information corresponding to the interactive page.
And the terminal displays an interactive page on the current interface. For example, the interactive page may be a game cover. When the triggering operation of the user on the interactive page is received, the terminal can acquire the interactive prompt information corresponding to the interactive page in the server according to the triggering operation. And the terminal displays the interaction prompt information. The trigger operation may be a presentation operation of page content in the interactive page. For example, the terminal displays a cover of the dance game on the current interface, and when the triggering operation of the user on the cover of the dance game is received, the dance game corresponding to the cover of the dance game is displayed. A dancing doll in a dance game wears clothes of a specific advertising brand.
And step 210, acquiring interaction response information corresponding to the interaction prompt information.
And the terminal calls an interactive response information acquisition device according to the interactive prompt information to acquire the interactive response information of the user. Wherein, the interactive response information acquisition device can be a camera. The interactive response information may include interactive action video of the user during the interaction process. For example, when the terminal prompts the user to complete the turn-around interaction information, the built-in camera is called to acquire the turn-around action image of the user. The circling motion image may include the circling motion made by the user and the background within range of the camera.
And 212, displaying the advertisement content corresponding to the characteristic information according to the interactive response information.
And the terminal sends the interactive response information and the characteristic information to the server, and the server judges the advertisement matching conditions of the interactive response information. The server can determine the type of the interactive action according to the interactive response information, so as to judge whether the type of the current interactive action belongs to the corresponding target action type according to preset judgment logic. If yes, the interactive response information accords with the advertisement matching condition. And then the server matches the advertisements corresponding to the characteristic information in the advertisement putting platform and sends the advertisement contents of the advertisements to the terminal. The terminal displays the advertisement content.
The terminal can also generate an advertisement matching request according to the characteristic information of the user when the interactive response information meets the advertisement matching condition. The terminal initiates an advertisement matching request to the server. And the server analyzes the advertisement matching request to obtain the characteristic information. And the server matches the corresponding advertisement in the advertisement putting platform according to the characteristic information, and sends the advertisement content of the advertisement to the terminal for displaying.
In one embodiment, after the interactive prompt message is displayed, the terminal can display the preference message. For example, after the dance interactive game is finished, the terminal displays preferential information of a clothing brand corresponding to clothing worn by a dancing little person in the dance game, and simultaneously displays corresponding clothing according to the gender of the user.
In this embodiment, the terminal obtains distance information of the user, and determines whether the distance information meets an advertisement interaction display condition according to a preset distance threshold. And when the distance information meets the advertisement interactive display condition, the terminal identifies the characteristic information of the user. And when the terminal receives the triggering operation of the interactive page, displaying the interactive prompt information corresponding to the interactive page. And the terminal acquires the interactive response information corresponding to the interactive prompt information and displays the advertisement content corresponding to the characteristic information according to the interactive response information. The corresponding advertisement content can be displayed through interaction with the user, the advertisement is effectively used by the user, the arrival rate of the advertisement is improved, and the waste of advertisement resources is reduced.
In one embodiment, as shown in fig. 3, the method further comprises: the step of displaying the advertisement according to the historical population characteristic information specifically comprises the following steps:
And step 304, establishing an advertisement screening model according to the historical population characteristic information.
And step 306, screening advertisements corresponding to the historical population characteristic information in the advertisement putting platform through the advertisement screening model, and displaying.
And the terminal makes a difference between the distance information and a preset distance threshold, and when the difference is greater than zero, the distance information does not meet the advertisement interaction display condition. At this time, the terminal may perform advertisement display according to the historical population characteristic information. Specifically, the terminal acquires historical group characteristic information in a preset time period from a database. For example, the preset time period may be one week. The historical population characteristic information may include attribute information of the historical passing users and wearing information. For example, the historical population characteristic information may include the age, gender, etc. of the historical passing users.
In one embodiment, the terminal may collect image information of a passing user through an internal AI (Artificial Intelligence) camera. And the terminal performs face recognition and human body recognition on the image information through the AI camera to obtain historical group characteristic information. And the terminal stores the historical group characteristic information into a database to generate a user characteristic library.
The terminal can classify and integrate the historical group characteristic information to realize the construction of the advertisement screening model. An advertisement putting platform for acquiring and displaying advertisements is operated in the terminal. The advertisement putting platform comprises published advertisements. The terminal can screen advertisements corresponding to the historical population characteristic information in the advertisement putting platform through the advertisement screening model, and displays the screened advertisements.
In one embodiment, the terminal may further obtain historical population characteristic information within a preset time period according to a preset time interval, so as to construct an advertisement screening model according to the historical population characteristic information. The method and the device realize the regular construction of the advertisement screening model, and can directly screen the corresponding historical group characteristic information through the advertisement screening model when the distance information does not meet the advertisement interaction condition, thereby improving the advertisement screening efficiency and further improving the advertisement display efficiency.
In this embodiment, when the distance information does not satisfy the advertisement interaction display condition, the terminal acquires historical group feature information within a preset time period. Therefore, an advertisement screening model is established according to the historical group characteristic information, and advertisements corresponding to the historical group characteristic information are screened in the advertisement putting platform through the advertisement screening model and displayed. The advertisement screening can be carried out through the historical group characteristic information, so that accurate target user information is obtained, and the advertisement display accuracy is improved.
In one embodiment, establishing an advertisement screening model based on historical population characteristic information comprises: dividing historical population characteristic information into multi-class dimensional characteristic information according to multiple dimensions; integrating the multi-class dimension characteristic information to obtain advertisement screening conditions; and establishing an advertisement screening model according to the advertisement screening conditions.
The multiple dimensions may include age, gender, consumption level, and the like. The consumption level may be a consumption level calculated from the clothing information of the user in a corresponding clothing amount interval. And the terminal divides the historical group characteristic information according to multiple dimensions to obtain multi-class dimension characteristic information. The terminal integrates the multi-class dimension characteristic information according to preset age groups, sexes and consumption levels to obtain a plurality of advertisement screening conditions. The advertisement screening conditions may include different genders and different consumption levels corresponding to the same preset age group. For example, the advertisement screening condition may be female age 20-25 with a consumption level of 600 yuan, or male age 20-25 with a consumption level of 300 yuan 500 yuan. And the terminal further establishes an advertisement screening model according to the advertisement screening conditions. The advertisement screening model is used for screening advertisements corresponding to the historical group characteristic information when the distance information does not meet the advertisement interaction display condition.
In this embodiment, the terminal divides the historical population feature information into multiple types of dimension feature information according to multiple dimensions, integrates the multiple types of dimension feature information to obtain advertisement screening conditions, and accordingly establishes an advertisement screening model according to the advertisement screening conditions. The historical population characteristic information can be divided more finely, and the accuracy of the advertisement screening model is improved.
In one embodiment, the feature information includes first feature information and second feature information, and the feature information identifying the user includes: acquiring image information of a user; carrying out face recognition on the image information to obtain first characteristic information of the user; and carrying out human body recognition on the image information to obtain second characteristic information of the user.
The characteristic information of the user may include first characteristic information and second characteristic information. The first characteristic information may be attribute information of the user, and the second characteristic information may be wearing information of the user. For example, the first characteristic information may include age, gender. The second characteristic information may be a clothing amount interval of the user, i.e., a consumption level of the user. The terminal may collect video information of the user through an internal AI (Artificial Intelligence) camera, and the video information may be in the form of a video stream. And the terminal analyzes the video information through the AI camera to obtain multi-frame image information in the video information. The terminal can extract current multi-frame images from the video information according to the sequence of the image information, and carry out face target detection on each frame of image to obtain a face target image to be recognized. And the terminal performs matching in the image library according to the face target image to be recognized to obtain an image matching result. The terminal determines an image matching result meeting a preset condition in the image matching result, and obtains first characteristic information of the user according to the image matching result meeting the preset condition. The preset condition may be that the similarity is greater than a preset threshold. For example, the preset threshold may be 75%.
And the terminal identifies the human body of each frame of image through the AI camera to obtain the clothing information of the user. And predicting the corresponding clothing amount interval according to the clothing information through the AI camera to obtain the consumption level of the user, namely the second characteristic information of the user.
In this embodiment, the terminal acquires image information of a user, performs face recognition on the image information to obtain first feature information of the user, and performs human body recognition on the image information to obtain second feature information of the user. More comprehensive and accurate user characteristic information can be obtained through face recognition and human body recognition.
In one embodiment, the displaying of the advertisement content corresponding to the feature information according to the interactive response information includes: sending the interactive response information and the characteristic information to a server; when the interactive response information meets the advertisement matching condition, receiving advertisement content matched with the characteristic information and returned by the server; and displaying the advertisement content.
After the terminal acquires the interactive response information, the terminal can generate an advertisement matching request by the interactive response information and the characteristic information and send the advertisement matching request to the server. The interactive response information may include interactive action video of the user during the interaction process. And the server analyzes the advertisement matching request to obtain interactive response information and characteristic information. The server identifies whether the interactive response information meets the advertisement matching condition. The advertisement matching condition may be that the interactive action type of the interactive response information belongs to the corresponding target action type. And when the interactive response information meets the advertisement matching condition, the server returns the advertisement content matched with the characteristic information to the terminal, and the terminal displays the advertisement content.
In this embodiment, the terminal identifies whether the interactive response information meets the advertisement matching condition through the server, and only when the interactive response information meets the advertisement matching condition, the advertisement content matched with the characteristic information is returned to display the advertisement. The method can reach effective users of the advertisements, improve the arrival rate of the advertisements and reduce the waste of advertisement resources.
In a specific embodiment, as shown in fig. 4, the advertisement displaying method provided by the present application includes the following steps:
And 406, when the distance information is smaller than the preset distance threshold, the distance information meets the advertisement interaction display condition.
And step 408, when the distance information meets the advertisement interaction display condition, identifying the characteristic information of the user.
In step 412, the interaction response information corresponding to the interaction prompt information is obtained.
And step 416, when the interactive response information meets the advertisement matching condition, receiving the advertisement content matched with the characteristic information returned by the server, and displaying the advertisement content.
In this embodiment, the terminal compares the distance information with a preset distance threshold to determine whether the distance information meets an advertisement interactive display condition, identifies the feature information of the user when the distance information meets the advertisement interactive display condition, and returns the advertisement content corresponding to the feature information when the interactive response information meets the advertisement matching condition. The corresponding advertisement content can be displayed through interaction with the user, the advertisement is effectively used by the user, the arrival rate of the advertisement is improved, and the waste of advertisement resources is reduced. Meanwhile, when the distance information does not meet the advertisement interactive display condition, the advertisement can be screened through the historical group characteristic information to obtain accurate target user information, so that the advertisement display accuracy is improved.
It should be understood that although the steps in the flowcharts of fig. 2 to 4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performing the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternately with other steps or at least some of the sub-steps or stages of other steps.
In one embodiment, as shown in fig. 5, there is provided an advertisement presentation apparatus including: a first obtaining module 502, a determining module 504, an identifying module 506, a first presenting module 508, a second obtaining module 510, and a second presenting module 512, wherein:
a first obtaining module 502, configured to obtain distance information of a user.
The determining module 504 is configured to determine whether the distance information meets an advertisement interaction display condition according to a preset distance threshold.
The identifying module 506 is configured to identify the feature information of the user when the distance information satisfies the advertisement interaction display condition.
The first display module 508 is configured to display an interaction prompt message corresponding to the interaction page when the trigger operation of the interaction page is received.
The second obtaining module 510 is configured to obtain the interaction response information corresponding to the interaction prompt information.
The second display module 512 is configured to display the advertisement content corresponding to the feature information according to the interactive response information.
In one embodiment, the above apparatus further comprises: the screening module is used for acquiring historical group characteristic information in a preset time period when the distance information does not meet the advertisement interaction display condition; establishing an advertisement screening model according to the historical group characteristic information; and screening advertisements corresponding to the historical population characteristic information in the advertisement putting platform through the advertisement screening model, and displaying.
In one embodiment, the screening module is further configured to divide the historical population feature information into multiple types of dimension feature information according to multiple dimensions; integrating the multi-class dimension characteristic information to obtain advertisement screening conditions; and establishing an advertisement screening model according to the advertisement screening conditions.
In one embodiment, the determining module 504 is further configured to compare the distance information with a preset distance threshold; and when the distance information is smaller than the preset distance threshold value, the distance information meets the advertisement interactive display condition.
In one embodiment, the identification module 506 is further configured to obtain image information of the user; carrying out face recognition on the image information to obtain first characteristic information of the user; and carrying out human body recognition on the image information to obtain second characteristic information of the user.
In one embodiment, the second display module 512 is further configured to send the interactive response information and the feature information to the server; when the interactive response information meets the advertisement matching condition, receiving advertisement content matched with the characteristic information and returned by the server; and displaying the advertisement content.
For the specific limitations of the advertisement displaying device, reference may be made to the limitations of the advertisement displaying method above, and details are not repeated here. The modules in the advertisement displaying device can be wholly or partially realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided. The computer device may specifically be the terminal 102 in fig. 1. As shown in fig. 6, the computer device includes a processor, a memory, a network interface, an input device, an interactive response information collecting device and a display screen connected by a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement the advertisement presentation method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like. The interactive response information acquisition device has a function of acquiring user interactive response information, and for example, the interactive response information acquisition device may be a camera.
Those skilled in the art will appreciate that the architecture shown in fig. 6 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, there is provided a computer device comprising a memory storing a computer program and a processor implementing the following steps when the processor executes the computer program: acquiring distance information of a user; determining whether the distance information meets the advertisement interactive display condition or not according to a preset distance threshold; when the distance information meets the advertisement interactive display condition, identifying the characteristic information of the user; when receiving a triggering operation of an interactive page, displaying interactive prompt information corresponding to the interactive page; acquiring interactive response information corresponding to the interactive prompt information; and displaying the advertisement content corresponding to the characteristic information according to the interactive response information.
In one embodiment, the processor executes the computer readable instructions to further perform the steps of: when the distance information does not meet the advertisement interaction display condition, acquiring historical group characteristic information in a preset time period; establishing an advertisement screening model according to the historical group characteristic information; and screening advertisements corresponding to the historical population characteristic information in the advertisement putting platform through the advertisement screening model, and displaying.
In one embodiment, the processor executes the computer readable instructions to further perform the steps of: dividing historical population characteristic information into multi-class dimensional characteristic information according to multiple dimensions; integrating the multi-class dimension characteristic information to obtain advertisement screening conditions; and establishing an advertisement screening model according to the advertisement screening conditions.
In one embodiment, the processor executes the computer readable instructions to further perform the steps of: comparing the distance information with a preset distance threshold; and when the distance information is smaller than the preset distance threshold value, the distance information meets the advertisement interactive display condition.
In one embodiment, the processor executes the computer readable instructions to further perform the steps of: acquiring image information of a user; carrying out face recognition on the image information to obtain first characteristic information of the user; and carrying out human body recognition on the image information to obtain second characteristic information of the user.
In one embodiment, the processor executes the computer readable instructions to further perform the steps of: sending the interactive response information and the characteristic information to a server; when the interactive response information meets the advertisement matching condition, receiving advertisement content matched with the characteristic information and returned by the server; and displaying the advertisement content.
In one embodiment, a computer-readable storage medium is provided, having a computer program stored thereon, which when executed by a processor, performs the steps of: acquiring distance information of a user; determining whether the distance information meets the advertisement interactive display condition or not according to a preset distance threshold; when the distance information meets the advertisement interactive display condition, identifying the characteristic information of the user; when receiving a triggering operation of an interactive page, displaying interactive prompt information corresponding to the interactive page; acquiring interactive response information corresponding to the interactive prompt information; and displaying the advertisement content corresponding to the characteristic information according to the interactive response information.
In one embodiment, the computer readable instructions when executed by the processor further perform the steps of: when the distance information does not meet the advertisement interaction display condition, acquiring historical group characteristic information in a preset time period; establishing an advertisement screening model according to the historical group characteristic information; and screening advertisements corresponding to the historical population characteristic information in the advertisement putting platform through the advertisement screening model, and displaying.
In one embodiment, the computer readable instructions when executed by the processor further perform the steps of: dividing historical population characteristic information into multi-class dimensional characteristic information according to multiple dimensions; integrating the multi-class dimension characteristic information to obtain advertisement screening conditions; and establishing an advertisement screening model according to the advertisement screening conditions.
In one embodiment, the computer readable instructions when executed by the processor further perform the steps of: comparing the distance information with a preset distance threshold; and when the distance information is smaller than the preset distance threshold value, the distance information meets the advertisement interactive display condition.
In one embodiment, the computer readable instructions when executed by the processor further perform the steps of: acquiring image information of a user; carrying out face recognition on the image information to obtain first characteristic information of the user; and carrying out human body recognition on the image information to obtain second characteristic information of the user.
In one embodiment, the computer readable instructions when executed by the processor further perform the steps of: sending the interactive response information and the characteristic information to a server; when the interactive response information meets the advertisement matching condition, receiving advertisement content matched with the characteristic information and returned by the server; and displaying the advertisement content.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A method of advertisement presentation, the method comprising:
acquiring distance information of a user;
determining whether the distance information meets the advertisement interactive display condition or not according to a preset distance threshold;
when the distance information meets the advertisement interaction display condition, identifying the characteristic information of the user;
when receiving a triggering operation of an interactive page, displaying interactive prompt information corresponding to the interactive page;
acquiring interaction response information corresponding to the interaction prompt information;
and displaying the advertisement content corresponding to the characteristic information according to the interactive response information.
2. The method of claim 1, further comprising:
when the distance information does not meet the advertisement interaction display condition, acquiring historical group characteristic information in a preset time period;
establishing an advertisement screening model according to the historical population characteristic information;
and screening the advertisements corresponding to the historical population characteristic information in an advertisement putting platform through the advertisement screening model, and displaying.
3. The method of claim 2, wherein the building an advertisement screening model based on the historical population characteristic information comprises:
dividing the historical population characteristic information into multi-class dimensional characteristic information according to multiple dimensions;
integrating the multi-class dimension characteristic information to obtain advertisement screening conditions;
and establishing an advertisement screening model according to the advertisement screening conditions.
4. The method of claim 1, wherein the determining whether the distance information satisfies an advertisement interactive display condition according to a preset distance threshold comprises:
comparing the distance information with the preset distance threshold;
and when the distance information is smaller than the preset distance threshold, the distance information meets the advertisement interaction display condition.
5. The method of claim 1, wherein the feature information comprises first feature information and second feature information, and wherein the feature information identifying the user comprises:
acquiring image information of the user;
performing face recognition on the image information to obtain first characteristic information of the user;
and carrying out human body identification on the image information to obtain second characteristic information of the user.
6. The method according to any one of claims 1 to 5, wherein the presenting the advertisement content corresponding to the feature information according to the interactive response information comprises:
sending the interactive response information and the characteristic information to a server;
when the interactive response information meets the advertisement matching condition, receiving advertisement content matched with the characteristic information returned by the server;
and displaying the advertisement content.
7. An advertising display apparatus, the apparatus comprising:
the first acquisition module is used for acquiring distance information of a user;
the determining module is used for determining whether the distance information meets the advertisement interactive display condition according to a preset distance threshold;
the identification module is used for identifying the characteristic information of the user when the distance information meets the advertisement interaction display condition;
the first display module is used for displaying the interaction prompt information corresponding to the interaction page when the trigger operation of the interaction page is received;
the second acquisition module is used for acquiring the interactive response information corresponding to the interactive prompt information;
and the second display module is used for displaying the advertisement content corresponding to the characteristic information according to the interactive response information.
8. The apparatus of claim 7, further comprising: the screening module is used for acquiring historical group characteristic information in a preset time period when the distance information does not meet the advertisement interaction display condition; establishing an advertisement screening model according to the historical population characteristic information; and screening the advertisements corresponding to the historical population characteristic information in an advertisement putting platform through the advertisement screening model, and displaying.
9. A computer device comprising a memory and a processor, the memory storing a computer program operable on the processor, wherein the processor implements the steps of the method of any one of claims 1 to 6 when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 6.
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