CN111125591A - Statistical method, device, terminal and storage medium of exposure information - Google Patents
Statistical method, device, terminal and storage medium of exposure information Download PDFInfo
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Abstract
The embodiment of the invention discloses a statistical method, a statistical device, a terminal and a storage medium of exposure information. The method comprises the following steps: monitoring a scrolling event of a target list control on a current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control; and counting the information items displayed by the display control according to the information of the display control. The method provided by the embodiment realizes comprehensive and effective monitoring of the information items, and is beneficial to fully knowing the interest degree of the user in the information items.
Description
Technical Field
The embodiment of the invention relates to the mobile terminal technology, in particular to a statistical method and device of exposure information, a terminal and a storage medium.
Background
With the continuous development and improvement of mobile terminal technology and application programs, the application programs provide various information for users to browse. At present, application program developers need to count exposure information, so as to recommend information according to interests and hobbies of users.
Existing statistics on exposure information include: and counting page jump events and click events. The method has the defects that the statistical dimension is single, so that the statistical information is not comprehensive, especially for the application program of the information flow type, the information items cannot be comprehensively and effectively monitored, and further, the interest degree of the user in the information flow content cannot be fully known.
Disclosure of Invention
The embodiment of the invention provides a statistical method, a statistical device, a terminal and a storage medium of exposure information, which are used for comprehensively and effectively monitoring information items and are beneficial to fully knowing the interest degree of a user in the information items.
In a first aspect, an embodiment of the present invention provides a statistical method for exposure information, including:
monitoring a scrolling event of a target list control on a current access page;
in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control;
and counting the information items displayed by the display control according to the information of the display control.
In a second aspect, an embodiment of the present invention further provides an apparatus for counting exposure information, where the apparatus includes:
the scroll monitoring module is used for monitoring a scroll event of a target list control on a current access page;
the information determining module is used for responding to the monitored scrolling event of the target list control and determining the information of the display control which is displayed on the current screen and is associated with the target list control;
and the item counting module is used for counting the information items displayed by the display control according to the information of the display control.
In a third aspect, an embodiment of the present invention further provides a terminal, where the terminal includes:
one or more processors;
a memory for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the statistical method for exposure information according to any one of the embodiments.
In a fourth aspect, the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the statistical method for exposure information according to any one of the embodiments.
In the embodiment of the invention, the monitoring of the scrolling event is carried out by the target list control on the current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control, so that an exposed display control is obtained when the target list control scrolls; and counting the information entries displayed by the display control according to the information of the display control, so as to count the exposed information entries. According to the embodiment, the information items of the statistical exposure of the application program of the information stream type are monitored comprehensively and effectively, and the interest degree of the user on the information items is favorably and fully known.
Drawings
FIG. 1 is a flowchart of a statistical method for exposure information according to an embodiment of the present invention;
FIG. 2 is a flowchart of a statistical method for exposure information according to a second embodiment of the present invention;
FIG. 3 is a flowchart of a statistical method for exposure information according to a third embodiment of the present invention;
fig. 4 is a flowchart of a statistical method of exposure information according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of an exposure information statistics apparatus according to a fifth embodiment of the present invention;
fig. 6 is a schematic structural diagram of a terminal according to a sixth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a statistical method for exposure information according to an embodiment of the present invention, which is applicable to a case where exposure statistics is performed on information of an information stream type in an application of the information stream type, where exposure refers to that information is displayed on a current screen and can be browsed by a user.
The method may be performed by statistical means of exposure information, which may be constituted by hardware and/or Software, and which are generally integrated in the terminal, in particular in the form of a Software Development Kit (SDK) in the application. After the application integrates the SDK, the method provided by the embodiment of the invention can be automatically executed. With reference to fig. 1, the statistical method for exposure information provided in this embodiment specifically includes the following operations:
and S110, monitoring a scrolling event of the target list control on the current access page.
The current access page refers to a page in the application program of the information flow type, and the page bears the list control. The method includes the steps that research is conducted on an application program of a mainstream information flow type, an information flow is loaded on an access page of the application program of the found information flow type by using a ListView, a RecycleView or a GridView type control, and based on the information flow, a target list control in the embodiment of the invention comprises the ListView, the RecycleView or the GridView type control.
When the page is accessed, whether any target list control exists on the current accessed page is judged. And if any target list control exists, monitoring the scrolling event of the target list control. Optionally, the target list scroll event includes a scroll event in either direction, such as a lateral scroll event, a longitudinal scroll event, or a diagonal scroll event.
And S120, responding to the monitored scrolling event of the target list control, and determining the information of the display control which is displayed on the current screen and is associated with the target list control.
And responding to the monitored scrolling event of the target list control, traversing all display controls (views) associated with the target list control, and judging whether all the display controls are displayed on the current screen.
Optionally, in response to monitoring a scrolling event of the target list control, obtaining display positions of display controls associated with the target list control; and determining the information of the display control displayed on the current screen according to the display position of each display control and the display position of the current screen. For example, if the display position of the display control is within the display position of the current screen, determining that the display control is displayed on the current screen; and if the display position of the display control is not beyond the display position of the current screen, determining that the display control is not displayed on the current screen. Alternatively, the display position may be represented by position coordinates.
And acquiring the information of the display control displayed on the current screen. Optionally, the information of the display control includes an information entry displayed by the display control.
And S130, counting the information items displayed by the display control according to the information of the display control.
Due to the sliding operation of the user on the screen, the display control displayed on the current screen is changed in real time, and in order to realize the effectiveness of information item statistics, the information items are counted on the display control displayed on the screen in a preset counting period. In one example, the information entries A, B, C and D are statistically derived within a day. It should be noted that, in this embodiment, the statistics is not limited to the statistics of the specific content of the information item, and the statistics may also be performed on the display times and the display duration of the same information item.
In the embodiment, the monitoring of the scrolling event is carried out by the target list control on the current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control, so that an exposed display control is obtained when the target list control scrolls; and counting the information entries displayed by the display control according to the information of the display control, so as to count the exposed information entries. According to the embodiment, the information items of the statistical exposure of the application program of the information stream type are monitored comprehensively and effectively, and the interest degree of the user on the information items is favorably and fully known.
Furthermore, the method provided by the embodiment automatically executes the method by integrating the SDK in the application program, and can count the exposed information items without additional buried points, so that the method is fast and simple to implement; and the scheme depends on an operating system mechanism, such as Android, and the operation is stable and reliable.
Example two
Fig. 2 is a flowchart of a statistical method of exposure information according to a second embodiment of the present invention. The embodiment is further optimized on the basis of various optional embodiments of the above embodiment, and "statistics of information items displayed by the display control according to the information of the display control" is refined into "statistics of exposure durations of matched information items according to display time of the display control which displays the matched information items and is displayed on the current screen; and/or counting the exposure times of the matched information items according to the display times of the display controls which are displayed on the current screen and display the matched information items, and counting from the dimension of the exposure duration and/or the exposure times. With reference to fig. 2, the method provided in this embodiment specifically includes the following operations:
and S210, monitoring a scrolling event of the target list control on the current access page.
And S220, responding to the monitored scrolling event of the target list control, and determining the information of the display control which is displayed on the current screen and is associated with the target list control. S230 and/or S231 are performed.
In this embodiment, the information of the display control includes: displaying information items displayed by the control, and/or displaying state, and/or displaying time. With the scrolling operation of the user on the screen, the position of the display control on the screen changes, for example, the display control scrolls from the 5 th position on the screen to the 1 st position on the screen. Therefore, the position information of the display control is ignored, and the list entries are used as the unique identification of the display control to be counted. For example, the statistical format is: information item, exposure times, exposure duration.
Optionally, for the information entry: responding to the monitored scrolling event of the target list control, and acquiring a text displayed on a display control associated with the target list control and displayed on a current screen; acquiring a target text with the size larger than a preset size threshold from the text displayed by the display control; and determining the information items displayed by the display control according to the target text.
Typically, the text displayed by the display controls is not the same size, with larger text being likely to be a title and smaller text being likely to be detailed content. Based on this, a preset size threshold is determined in advance according to the minimum size of the title on each display control, and then the text larger than the preset size threshold may be the title and is called as the target text. The target text is then determined to be an item of information displayed by the display control.
Optionally, for the display state: if the display control is displayed on the current screen, the display state of the display control is 'display', and if the display control is not displayed on the current screen, the display state of the display control is 'not display'.
Optionally, for the display time: and taking the time of monitoring the scrolling event of the target list control as the display time of the display control displayed on the current screen.
And S230, counting the exposure duration of the matched information item according to the display time of the display control which is displayed on the current screen and displays the matched information item.
Optionally, the matched information items include, but are not limited to, identical information items, information items with the same keyword, and information items with similar keyword senses. For example, the casino news is matched with the casino newsletter, and the excursion plan is matched with the excursion plan.
And accumulating the time length formed by the two adjacent display times of the display control displaying the matched information item on the current screen to obtain the exposure time length of the matched information item. For example, the display controls currently displaying the matched information items on the screen include a display control 1 and a display control 2, and the display time of the display control 1 includes 2:00, 2: 01. 2:02, the display time of the display control 2 comprises 3:00, 2: 01. 2: 02. Accumulating to obtain the display duration: for 4 seconds.
And S231, counting the exposure times of the matched information items according to the display times of the display controls which are displayed on the current screen and display the matched information items.
And determining the display state of the display control in response to monitoring the scrolling event of the target list control each time. And if the display state of the display control is 'display' and the display state of the display control at the last time is 'non-display', adding 1 to the display frequency of the display control. For example, if the display state of the display control 1 determined in response to the scroll event for the first time is "display", the display state of the display control 1 determined in response to the scroll event for the second time is "not display", the display state of the display control determined in response to the scroll event for the third time is "display", and the display state of the display control determined in response to the scroll event for the fourth time is "display", the exposure time of the matched information item is 2 times.
It should be noted that in this embodiment, only S230 may be executed to count the exposure duration of the information entry; only S231 may be performed to count the number of exposures of the information item; s230 and S231 may also be performed to count the number of exposures and the exposure time period of the information item. In the case of executing S230 and S231, S230 and S231 may be executed synchronously or sequentially, and the execution sequence of S230 and S231 is not limited in this embodiment.
In the embodiment, the exposure duration of the matched information items is counted according to the display time of the display control which is displayed on the current screen and displays the matched information items; and/or counting the exposure times of the matched information items according to the display state of a display control which is displayed on the current screen and displays the matched information items, so that the exposure duration and/or the exposure times of the information items are obtained, the information items are counted from the dimensions of the duration and the times, the comprehensive and effective monitoring of the information items is realized, and the full understanding of the interest degree of the user on the information items is facilitated.
EXAMPLE III
Fig. 3 is a flowchart of a statistical method of exposure information according to a third embodiment of the present invention. The embodiment is further optimized on the basis of the optional embodiments of the above embodiment, and optionally, "monitoring a scrolling event on a target list control on a current access page" is refined to "monitoring an access event of each access page in a target application program; in response to monitoring the access event, monitoring a scrolling event for a target list control on a current access page; optionally, the method further includes refining the information of the display control, which is determined to be displayed on the current screen and associated with the target list control in response to the monitoring of the scrolling event of the target list control, to be within a preset time period from the monitoring of the scrolling event of the target list control, determining the information of the display control, which is displayed on the current screen and associated with the target list control, and deleting the information of the display control determined historically each time the scrolling event is monitored, and refining the method of counting the information entries displayed by the display control according to the information of the display control to be statistical according to the information of the display control after the preset time period is reached, and thus optimizing the performance. With reference to fig. 3, the method provided in this embodiment specifically includes the following operations:
s310, monitoring the access event of each access page in the target application program.
The target application refers to an application of the information stream type, that is, an application capable of displaying information of the information stream type. Because the monitoring interfaces of the access events provided by different operating systems are different, taking an Android system as an example, a hook (hook) is performed on a target application program, and the access event to each access page is monitored.
In an example, based on an Android system mechanism, it may be monitored whether a page is skipped, and a name of the skipped page is obtained, for example, the name of the skipped page is a mobile phone hundredth main page com. And the jump page is taken as an access page, and the access event of the access page is monitored.
The following is code that listens for access events that access the page:
if the page response (for example: com. basic. search box. main activity) is acquired, it is considered that the access page is accessed, namely, the access event of the access page is intercepted. If the page pause (for example: com. basic. search box. main activity) is acquired, the page is considered to stop accessing, that is, the access event for accessing the page is ended.
And S320, responding to the monitored access event, and monitoring a scrolling event of the target list control on the current access page.
Optionally, when the access page is accessed (i.e. the access event is monitored to the end of the orientation event), whether any target list control exists on the currently accessed page is determined. If any target list control does not exist, no operation is executed on the current access page, but the monitoring of the access event of each access page in the target application program can be continued.
If any target list control exists, registering monitoring of a rolling event to the system based on an Application Programming Interface (API), so that the system monitors the rolling event and then triggers a call-back of the target list control for rolling.
The following is code that registers snooping of scroll events to the system based on the system API, in which xxview in getwindow () is a control type on the currently accessed page, such as ListView, cycleview, or GridView.
xxview.getWindow().getDecorView().getViewTreeObserver()
.addOnScrollChangedListener
The following is the code for the system callback:
s330, within a preset time period after the scroll event of the target list control is monitored, each time the scroll event is monitored, the information of the display control which is displayed on the current screen and is related to the target list control is determined, and the information of the display control which is determined historically is deleted.
And S340, counting the information items displayed by the display control according to the information of the display control after the preset time length is reached.
The method comprises the steps that a user slides on a screen once, so that a system callback of the onScrollChanged is triggered for many times, information of a display control which is displayed on a current screen and is associated with a target list control is obtained each time the system callback of the onScrollChanged is triggered, and the information of the display control is packaged into a task package and is put into a queue to wait for statistical processing. Then, a single sliding movement of the user on the screen may result in many task packages in the queue, whose data is not very different. Therefore, in order to save computing resources, reduce the pressure of statistical processing and optimize the performance of the application program, a delay processing mechanism of the task package is set.
Optionally, within a preset time period from the monitoring of the scrolling event of the target list control, where the preset time period is, for example, 300ms, each time the scrolling event of the target list control is monitored, the latest information of the display control is determined, and meanwhile, the information of the historically determined display control is deleted, that is, it is ensured that the latest task package is retained in the queue every preset time period, that is, the information of the latest determined display control is retained before the preset time period arrives. And after the preset time length is reached, counting the latest information of the display control.
In the embodiment, the access event of each access page in the target application program is monitored, and the rolling event is monitored for the target list control on the current access page in response to the monitored access event, so that the accuracy of monitoring the rolling event is improved through a double monitoring mechanism; by setting a delay processing mechanism, the computing resources are saved, the pressure of statistical processing is relieved, and the performance of an application program is optimized.
Example four
Fig. 4 is a flowchart of a statistical method of exposure information according to a fourth embodiment of the present invention. The embodiment is further optimized on the basis of the above embodiment, and optionally, after determining the information of the display control associated with the target list control and displayed on the current screen in response to monitoring the scrolling event of the target list control, the embodiment adds "monitoring the click event of the display control; determining information of a jump page in response to monitoring a click event; according to the information of the jump page, counting the browsing depth of the user to the jump page so as to count the browsing depth of the jump page, specifically comprising the following operations:
s410, monitoring a scrolling event of the target list control on the current access page.
And S420, in response to the monitoring of the scrolling event of the target list control, determining the information of the display control which is displayed on the current screen and is associated with the target list control.
And S430, monitoring the click event of the display control.
Optionally, a hook (hook) is added to the display control displayed on the current screen and associated with the target list control to listen to the click event of the display control.
S440, responding to the click event, and determining the information of the jump page.
And if the click event of the display control is monitored, the application program jumps to a jump page corresponding to the display control from the current access page. For example, the display control displays a news item whose jump page is the details page of the news item. Based on this, the present embodiment determines the information of the jumping page in response to listening to the click event.
The information of the jumped page includes, but is not limited to, the time when the access event of the jumped page is listened to, the time when the access event of the jumped page ends, the type of the jumped page, and the page content. The monitoring of the access event of the jump page and the end of the access event of the jump page are the same as the monitoring of the access page, and details are described in the above embodiments and are not described herein again. The type of the jump page can be determined according to the control type. The page content of the jump page can be determined according to the title of the jump page; or, the text displayed on the jump page may be acquired, the target text with the size larger than the preset size threshold value is acquired from the text displayed on the jump page, and the page content is determined according to the target text.
S450, according to the information of the jump page, the browsing depth and/or browsing duration of the jump page by the user are/is counted.
Optionally, the clicked information item and the page content are used as the identifier of the jump page. Based on the method, according to the information of the jump page, the browsing depth and/or browsing duration of the page content of the jump page are/is counted by the user. For example, the statistical format is: clicked information items, page content, browsing depth and browsing duration.
For the browsing duration: optionally, a time length between the time when the access event of the jump page is monitored and the time when the access event of the jump page ends is determined as the browsing time length.
For the browsing depth: in this embodiment, the browsing depth of the user to the jump page includes a scrolling depth of the jump page along any direction, and the browsing depth may be represented by the number or size of the pixel points.
The embodiment provides different browsing depth statistical methods for different jump pages.
In the first case, the jumped page comprises a non-scrollable page; and counting the browsing depth of the user to the non-scrollable page according to the size information of the non-scrollable page. In one example, the page is jumped directly, for example: width and height of the root view (decorview) of com.baidu.searchbox.mainactivity are respectively used as the browsing width and the browsing height.
In the second case, the jumped page comprises a wholly scrollable page; and counting the browsing depth of the user to the scrollable page according to the scrolling distance of the whole scrollable page. In an example, a scrollable page based on a ScrollView control obtains a browsing depth based on the following APIs:
scrollWidth ═ scrollview. // lateral scrolling distance, i.e. browsing width, of the entire scrollable page
scrollheart ═ scrollview. getScrollY (); // longitudinal scrolling distance of the entire scrollable Page, i.e. browsing height
In a third case, the jump page comprises a scrollable web page; then the browsing depth of the user to the scrollable webpage is counted according to the scrolling distance of the scrollable webpage. In an example, a scrollable page based on a webview control obtains a browsing depth based on the following APIs:
scrollWidth ═ scrollview. // lateral scrolling distance, i.e. browsing width, of a scrollable Web page
scrollheart ═ scrollview. getScrollY (); // vertical scrolling distance, i.e. browsing height, of scrollable Web pages
In a fourth scenario, the jumped page comprises a scrollable page based on a list control. Wherein the list control comprises: ListView, RecyclerView, and GridView type controls. The fourth case includes the following two alternative embodiments.
A first alternative embodiment: and determining the browsing depth of the user on the scrollable page based on the list control according to the scrolling distance of the scrollable page based on the list control before the current screen.
For scrollable pages based on RecycleView, the browsing depth is obtained based on the following API:
computehizontalsroloffset (); // the lateral scrolling distance in front of the current screen, i.e. the browsing width
scrollHeight. computerevertelcantrolloffset (); // longitudinal scroll distance before the current screen, i.e. browsing height
Second alternative embodiment: and counting the browsing depth of the user on the scrollable page based on the list control according to the display control index (index) displayed on the current screen by the scrollable page based on the list control and the size information of the display control. Optionally, the present embodiment is applicable to ListView and gridview type controls.
Specifically, according to the display control index displayed on the current screen by the scrollable page based on the list control and the height of the display control, the browsing height of the user to the scrollable page based on the list control is counted; and according to the total width information of the transversely distributed display controls, counting the browsing width of the scrollable page of the user based on the list control.
The index of the display control is used for representing the position of the display information of the display control in the whole list data set, for example, the display information of the display control is the 5 th information in the whole list data set. The controls that the user has browsed can be pushed backwards through the index of the display controls. Optionally, if an index of any display control displayed on the current screen, for example, the topmost display control or the bottommost display control is 5, it indicates that the user has browsed 5 display controls, and then the height of the display control is multiplied by the height of the display control, so as to obtain the browsing height. Alternatively, the height of the display controls may be determined based on the average height of all display controls on the scrollable page, or the height of any display control (e.g., the topmost display control) on the current screen.
In some applications, at least one display control can be distributed laterally on the current screen, and the browsing width is determined according to the information of the total width of the lateral distribution. Optionally, the total width information is obtained by multiplying the number of the horizontally distributed display controls by the width of the display controls. The width of the display control may be determined based on the average width of all display controls on the scrollable page, or the height of any display control (e.g., the topmost display control) on the current screen.
And S460, counting the information items displayed by the display control according to the information of the display control.
It should be noted that S430-S450 may be executed after S420, and S430-S450 and S460 may be executed synchronously or sequentially, and the execution sequence of S430-S450 and S460 is not limited in this embodiment.
In the embodiment, the click event is monitored by the display control; determining information of a jump page in response to monitoring a click event; according to the information of the jump page, the browsing depth and/or the browsing duration of the jump page by the user are counted, so that the browsing behavior of the user after clicking the display control is counted, the browsing depth and/or the browsing duration are counted, the information items and the jump page are comprehensively and effectively monitored, and the interest degree of the user on the information items and the jump page is favorably and fully known.
EXAMPLE five
Fig. 5 is a schematic structural diagram of an exposure information statistics apparatus according to a fifth embodiment of the present invention, which is suitable for performing exposure statistics on information of an information stream type in an application program of the information stream type. With reference to fig. 5, the apparatus specifically includes:
and a scroll monitoring module 51, configured to monitor a scroll event for a target list control on a currently visited page.
And the information determining module 52 is configured to determine information of a display control associated with the target list control, which is displayed on the current screen, in response to monitoring the scrolling event of the target list control.
And the entry counting module 53 is configured to count the information entries displayed by the display control according to the information of the display control.
In the embodiment, the monitoring of the scrolling event is carried out by the target list control on the current access page; in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control, so that an exposed display control is obtained when the target list control scrolls; and counting the information entries displayed by the display control according to the information of the display control, so as to count the exposed information entries. According to the embodiment, the information items of the statistical exposure of the application program of the information stream type are monitored comprehensively and effectively, and the interest degree of the user on the information items is favorably and fully known.
Furthermore, the device is integrated in an application program in an SDK mode, so that the provided method is automatically executed, exposed information items can be counted without extra buried points, and the method is quick and simple to realize; and the scheme depends on an operating system mechanism, such as Android, and the operation is stable and reliable.
Optionally, the information of the display control comprises: displaying information items displayed by the control, and/or displaying state, and/or displaying time. The entry counting module 53 is specifically configured to count the information entries displayed by the display control according to the information of the display control: counting the exposure duration of the matched information items according to the display time of the display control which is displayed on the current screen and displays the matched information items; and/or counting the exposure times of the matched information items according to the display state of the display control which is displayed on the current screen and displays the matched information items.
Optionally, when determining, in response to monitoring the scroll event of the target list control, an information item displayed by a display control associated with the target list control and displayed on the current screen, the information determination module 52 is specifically configured to: responding to the monitored scrolling event of the target list control, and acquiring a text displayed on a display control associated with the target list control and displayed on a current screen; acquiring a target text with the size larger than a preset size threshold from the text displayed by the display control; and determining the information items displayed by the display control according to the target text.
Optionally, when monitoring the scrolling event of the target list control on the currently accessed page, the scrolling monitoring module 51 is specifically configured to: monitoring an access event of each access page in a target application program; and responding to the monitoring of the access event, and monitoring a scrolling event for a target list control on the current access page.
Optionally, when determining, in response to monitoring the scrolling event of the target list control, information of a display control associated with the target list control and displayed on the current screen, the information determination module 52 is specifically configured to: and in a preset time period after the scroll event of the target list control is monitored, determining the information of the display control which is displayed on the current screen and is associated with the target list control each time the scroll event is monitored, and deleting the information of the historically determined display control. The entry counting module 53 is specifically configured to count the information entries displayed by the display control according to the information of the display control: and after the preset time length is reached, counting the information items displayed by the display control according to the information of the display control.
Optionally, when determining, in response to monitoring the scrolling event of the target list control, information of a display control associated with the target list control and displayed on the current screen, the information determination module 52 is specifically configured to: responding to the monitored scrolling event of the target list control, and acquiring the display position of each display control associated with the target list control; and determining the information of the display control displayed on the current screen according to the display position of each display control and the display position of the current screen.
Optionally, the apparatus further comprises: the system comprises a click monitoring module, a page determining module and a browsing counting module. And the click monitoring module is used for monitoring the click event of the display control after determining the information of the display control which is displayed on the current screen and is associated with the target list control in response to the monitored scrolling event of the target list control. And the page determining module is used for responding to the click event monitored by the click monitoring module and determining the information of the page to be jumped. And the browsing statistical module is used for counting the browsing depth and/or browsing duration of the user on the skipped page according to the information of the skipped page determined by the page determining module.
Optionally, the jumping page comprises: a non-scrollable page; the browsing statistics module is specifically configured to, when counting the browsing depth of the user to the skipped page according to the information of the skipped page determined by the page determination module: and according to the size information of the non-scrollable page, counting the browsing depth of the non-scrollable page by the user.
Optionally, the jumping page comprises: a scrollable page or scrollable web page as a whole; the browsing statistics module is specifically configured to, when counting the browsing depth of the user to the skipped page according to the information of the skipped page determined by the page determination module: counting the browsing depth of the user to the scrollable page according to the scrolling distance of the whole scrollable page; or, according to the scrolling distance of the scrollable webpage, counting the browsing depth of the user to the scrollable webpage.
Optionally, the jumping page comprises: a scrollable page based on a list control; the browsing statistics module is specifically configured to, when counting the browsing depth of the user to the skipped page according to the information of the skipped page determined by the page determination module: determining the browsing depth of the user to the scrollable page based on the list control according to the scrolling distance of the scrollable page based on the list control before the current screen; or, according to the display control index of the scrollable page based on the list control displayed on the current screen and the size information of the display control, counting the browsing depth of the scrollable page based on the list control by the user.
Optionally, the browsing statistics module is specifically configured to, when counting a browsing depth of the scrollable page based on the list control by the user according to the display control index displayed on the current screen by the scrollable page based on the list control and the size information of the display control: counting the browsing height of a user on the scrollable page based on the list control according to the display control index displayed on the current screen by the scrollable page based on the list control and the height of the display control; and according to the total width information of the transversely distributed display controls, counting the browsing width of the scrollable page of the user based on the list control.
The exposure information statistical device provided by the embodiment of the invention can execute the exposure information statistical method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE six
Fig. 6 is a schematic structural diagram of a terminal according to a sixth embodiment of the present invention. Fig. 6 illustrates a block diagram of an exemplary terminal 12 suitable for use in implementing embodiments of the present invention. The terminal 12 shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 6, the terminal 12 is embodied in the form of a general purpose computing device. The components of the terminal 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The terminal 12 can further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 6, and commonly referred to as a "hard drive"). Although not shown in FIG. 6, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The terminal 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), one or more devices that enable a user to interact with the terminal 12, and/or any devices (e.g., network card, modem, etc.) that enable the terminal 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, the terminal 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via the network adapter 20. As shown, the network adapter 20 communicates with the other modules of the terminal 12 via the bus 18. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the terminal 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 16 executes various functional applications and data processing, such as implementing statistical methods of exposure information provided by embodiments of the present invention, by running programs stored in the system memory 28.
EXAMPLE seven
The seventh embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the statistical method for exposure information provided in any of the above embodiments.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, or the like, as well as conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (14)
1. A statistical method of exposure information, comprising:
monitoring a scrolling event of a target list control on a current access page;
in response to monitoring a scrolling event of the target list control, determining information of a display control which is displayed on a current screen and is associated with the target list control;
and counting the information items displayed by the display control according to the information of the display control.
2. The method of claim 1,
the information of the display control comprises: displaying information items displayed by the control, and/or displaying state, and/or displaying time;
correspondingly, the counting the information items displayed by the display control according to the information of the display control includes:
counting the exposure duration of the matched information items according to the display time of the display control which is displayed on the current screen and displays the matched information items; and/or the presence of a gas in the gas,
and counting the exposure times of the matched information items according to the display state of the display control which is displayed on the current screen and displays the matched information items.
3. The method of claim 2, wherein determining the information items displayed by the display control associated with the target list control displayed on the current screen in response to monitoring the scrolling event of the target list control comprises:
responding to the monitored scrolling event of the target list control, and acquiring a text displayed on a display control associated with the target list control and displayed on a current screen;
acquiring a target text with the size larger than a preset size threshold from the text displayed by the display control;
and determining the information items displayed by the display control according to the target text.
4. The method of claim 1, wherein the listening for a scrolling event for a target list control on a currently visited page comprises:
monitoring an access event of each access page in a target application program;
and responding to the monitoring of the access event, and monitoring a scrolling event for a target list control on the current access page.
5. The method of claim 1, wherein determining information of a display control associated with the target list control displayed on the current screen in response to monitoring the scrolling event of the target list control comprises:
within a preset time period from monitoring of a rolling event of a target list control, determining information of a display control which is displayed on a current screen and is related to the target list control each time the rolling event is monitored, and deleting the information of the display control which is determined historically; the counting of the information items displayed by the display control according to the information of the display control comprises the following steps:
and after the preset time length is reached, counting the information items displayed by the display control according to the information of the display control.
6. The method of claim 1, wherein determining information of a display control associated with the target list control displayed on the current screen in response to monitoring a scrolling event of the target list control comprises:
responding to the monitored scrolling event of the target list control, and acquiring the display position of each display control associated with the target list control;
and determining the information of the display control displayed on the current screen according to the display position of each display control and the display position of the current screen.
7. The method of any of claims 1-6, further comprising, after determining information of a display control associated with the target list control displayed on the current screen in response to listening for a scrolling event of the target list control:
monitoring a click event of the display control;
determining information of a jump page in response to monitoring a click event;
and according to the information of the jump page, counting the browsing depth and/or browsing duration of the jump page by the user.
8. The method of claim 7, wherein the jumping page comprises: a non-scrollable page;
correspondingly, the counting the browsing depth of the user to the jump page according to the information of the jump page includes:
and according to the size information of the non-scrollable page, counting the browsing depth of the non-scrollable page by the user.
9. The method of claim 7, wherein the jumping page comprises: a scrollable page or scrollable web page as a whole;
correspondingly, the counting the browsing depth of the user to the jump page according to the information of the jump page includes:
counting the browsing depth of the user to the scrollable page according to the scrolling distance of the whole scrollable page; or,
and according to the scrolling distance of the scrollable webpage, counting the browsing depth of the user on the scrollable webpage.
10. The method of claim 7, wherein the jumping page comprises: a scrollable page based on a list control;
correspondingly, the counting the browsing depth of the user to the jump page according to the information of the jump page includes:
determining the browsing depth of a user to the scrollable page based on the list control according to the scrolling distance of the scrollable page based on the list control before the current screen; or,
and counting the browsing depth of the user to the scrollable page based on the list control according to the display control index displayed on the current screen by the scrollable page based on the list control and the size information of the display control.
11. The method of claim 10, wherein the counting the browsing depth of the user on the scrollable page based on the list control according to the display control index displayed on the current screen by the scrollable page based on the list control and the size information of the display control comprises:
according to the display control index displayed on the current screen by the scrollable page based on the list control and the height of the display control, counting the browsing height of a user on the scrollable page based on the list control;
and according to the total width information of the transversely distributed display controls, counting the browsing width of the scrollable page based on the list control of the user.
12. An apparatus for counting exposure information, comprising:
the scroll monitoring module is used for monitoring a scroll event of a target list control on a current access page;
the information determining module is used for responding to the monitored scrolling event of the target list control and determining the information of the display control which is displayed on the current screen and is associated with the target list control;
and the item counting module is used for counting the information items displayed by the display control according to the information of the display control.
13. A terminal, characterized in that the terminal comprises:
one or more processors;
a memory for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the statistical method of exposure information of any one of claims 1-11.
14. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a statistical method of exposure information according to any one of claims 1 to 11.
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