CN110611849A - Television split screen-based movie and television periphery shopping method - Google Patents
Television split screen-based movie and television periphery shopping method Download PDFInfo
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- CN110611849A CN110611849A CN201910959492.XA CN201910959492A CN110611849A CN 110611849 A CN110611849 A CN 110611849A CN 201910959492 A CN201910959492 A CN 201910959492A CN 110611849 A CN110611849 A CN 110611849A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- Business, Economics & Management (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Accounting & Taxation (AREA)
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- Marketing (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a television split screen-based shopping method for the periphery of a movie, which comprises the following steps: A. after detecting that the remote control equipment triggers a screen splitting instruction through a specific key, dividing a television screen into two sub-pictures, namely a first sub-picture and a second sub-picture; B. detecting whether the video played at present has pre-associated peripheral commodities, and if so, displaying commodity peripheral information in a second sub-picture; C. judging whether the commodity displayed in the current second sub-picture is a dress class, if so, further judging whether a user virtual fitting instruction is received, and if so, starting a camera to perform virtual fitting; D. after an instruction that the user confirms to purchase the commodity is received, the two-dimensional code is popped up to remind the user of code scanning payment so as to complete commodity purchase. The method enables the user to check, try on and purchase orders of the commodities around the film and television in a split-screen mode in the film watching process, and meanwhile, the film and television watching is not interrupted, so that the film and television shopping experience of the user is improved.
Description
Technical Field
The invention relates to the technical field of intelligent televisions, in particular to a television split screen-based film and television periphery shopping method.
Background
Smart televisions are increasingly popular in people's daily life. The current smart television has an obvious trend of large screen, and the market share of the televisions with the size of 60 inches or more is further expanded. The larger display area, the stronger configuration, provides the user with the possibility to view different content simultaneously on the same screen.
From the use scene, when watching television, a user may be interested in surrounding commodities such as clothes and articles appearing in the television, and hope to acquire commodity information. The current common technology is that a user triggers an instruction to capture a television playing picture, the captured image is segmented and uploaded to the cloud based on an image recognition technology, and the cloud commodity image database is compared to identify and acquire commodity information corresponding to the image. However, the currently adopted mode is to pause or jump out of the playing page, so that the commodity information cannot be viewed without influencing viewing or quitting the picture, and the commodity information acquired through image recognition does not always match the user requirements very well.
Disclosure of Invention
The invention aims to overcome the defects in the background art, and provides a television split-screen-based shopping method for the periphery of a movie, so that a user can check, try on and buy orders of the commodities around the movie in a television split-screen mode in the movie watching process, and meanwhile, movie watching is not interrupted, so that the movie watching and the television end shopping experience of the user are improved.
In order to achieve the technical effects, the invention adopts the following technical scheme:
a television split screen-based movie and television periphery shopping method is applied to an intelligent television and comprises the following steps:
A. after detecting that the remote control equipment triggers a screen splitting instruction through a specific key, dividing a television screen into two sub-pictures, namely a first sub-picture and a second sub-picture, wherein the first sub-picture is used for continuously playing a movie video; after the screen is split, a user can use the remote control equipment to respectively control the first sub-picture and the second sub-picture, and the normal film watching of the first sub-picture is not interrupted no matter what content and application are displayed on the second sub-picture;
B. detecting whether the video played at present has pre-associated peripheral commodities, and if so, displaying commodity peripheral information in a second sub-picture;
C. judging whether the commodity displayed in the current second sub-picture is a dress class, if so, further judging whether a user virtual fitting instruction is received, and if so, starting a camera to perform virtual fitting;
D. after an instruction that the user confirms to purchase the commodity is received, the two-dimensional code is popped up to remind the user of code scanning payment so as to complete commodity purchase.
Further, when the camera is started to perform virtual fitting in the step C, the method specifically includes the following operations:
s1, starting a camera to scan a human body and acquiring information of the height and the shape of the human body;
s2, self-adaptively simulating and fitting the clothes selected by the user to a human body to generate a simulated fitting picture of the current human body;
s3, displaying the simulated fitting photo in a second sub-picture for a user to check fitting effects; if the user is not satisfied with the dress try-on effect, the user can continue to browse other non-dress commodities or try on other dress commodities.
Further, in the step B, if it is detected that there is no peripheral product associated in advance, no shopping information is presented on the second sub-screen.
And further displaying other screenable target application identifiers of the television after the second sub-picture prompts that no shopping information exists.
Further, the method also comprises the step E: the user continues browsing for other goods or exits the split screen mode through the remote control device.
Further, the remote control device is an entity remote controller or a control application of the mobile terminal, and the key may be an entity key of the remote controller or a touch key of the mobile device.
Further, the screen splitting instruction is a key signal or a voice instruction implemented by a key, for example, a user sends out a screen splitting instruction by pressing a voice key to say a voice of the instruction "split screen view".
Further, the size of the first sub-picture is larger than that of the second sub-picture.
Further, the information around the commodity at least comprises a commodity picture, a name, a model, a price and a purchase link.
Compared with the prior art, the invention has the following beneficial effects:
the television split-screen-based film and television periphery shopping method can meet the requirement of a user for purchasing periphery commodities such as clothes and articles appearing in the film and television without influencing the normal watching of the video by the user, and can also present the effect of trying on the clothes commodities by the user at the television end, thereby meeting more requirements of the user.
Drawings
FIG. 1 is a flow chart of a television split-screen-based movie and television periphery shopping method of the invention.
2 a-2 b are schematic diagrams of a layout of a sub-screen presentation of a TV split-screen shopping system according to an embodiment of the present invention.
3A-3C are shopping sub-screen layouts of a TV split-screen shopping system according to an embodiment of the present invention.
Detailed Description
The invention will be further elucidated and described with reference to the embodiments of the invention described hereinafter.
Example (b):
the first embodiment is as follows:
as shown in fig. 1, a method for shopping around a movie or television based on split-screen display is specifically applied to an intelligent television system in this embodiment, and in practice, may also be applied to other intelligent playing device systems, and specifically includes the following steps:
s101, in the process of watching the film, when the user is interested in peripheral commodities such as clothes and articles appearing in the film, the user can press a remote controller split-screen key, and therefore a television split-screen instruction is sent.
In this embodiment, the user sends a television split-screen instruction through the remote controller, and in practice, the remote control device may also be implemented by a control application of the mobile terminal, and then the corresponding key is a touch key of the mobile device. Meanwhile, the split-screen instruction may be a key signal or a voice instruction implemented by a key, for example, a user issues a split-screen instruction by pressing a voice key to say a voice instructing "split-screen viewing".
And S102, the television system receives a screen splitting instruction and divides the television picture into a left sub-picture and a right sub-picture according to a default screen splitting mode, wherein the left sub-picture is a first sub-picture which is used for continuously playing the video program, the right sub-picture is a second sub-picture which is used for displaying other screen splitting information.
Specifically, after the screen splitting, the user can use the remote control device to control the first sub-picture and the second sub-picture respectively, and the normal viewing of the first sub-picture is not interrupted no matter what content and application are displayed on the second sub-picture.
And S103, as shown in the figures 2a and 2b, after receiving the split screen signal, the television system automatically detects whether the video played at present has the peripheral commodities associated in advance, if so, the peripheral information of the commodities is displayed in the second sub-picture for the user to browse, and if no peripheral commodity associated in advance is detected, no shopping information is prompted in the second sub-picture, and further, other split screen target application identifiers of the television are displayed.
Specifically, in this embodiment, the information around the product at least includes a product picture, a name, a model, a price, a purchase link (two-dimensional code information), and the like. Fig. 2a shows a split screen mode when the current movie has preset peripheral commodity information, and a first sub-picture displays video playing; the second sub-screen displays the information of the peripheral commodities. FIG. 2b is a split screen mode when the current video has no preset peripheral commodity information, and the first sub-picture displays video playing; the second sub-picture display system can display the target application icons in a split screen mode, a user selects a certain target application through a remote controller, and split screen is completed after confirmation.
And S104, as shown in the images in the 3A to 3C, browsing the commodity information one by one in the second sub-picture by the user, and checking the commodity details in the right sub-window through the remote controller.
And S105, judging whether the commodity displayed in the current second sub-picture is a dress class, if so, further judging whether a user virtual fitting instruction is received, and if so, starting a camera to perform virtual fitting.
Specifically, when starting the camera and virtually trying on, the method specifically comprises the following operations:
s1, starting a camera to scan a human body and acquiring information of the height and the shape of the human body;
s2, self-adaptively simulating and fitting the clothes selected by the user to a human body to generate a simulated fitting picture of the current human body;
s3, displaying the simulated fitting photo in a second sub-picture for a user to check fitting effects; if the user is not satisfied with the dress try-on effect, the user can continue to browse other non-dress commodities or try on other dress commodities.
Specifically, fig. 3A shows a list of products around the movie, which are all associated with the currently played video, including but not limited to apparel products; FIG. 3B is a detailed view of a product, wherein an AR virtual try-on key is added to the clothing product; fig. 3C is a diagram of virtual fitting effect, which is generated according to the height and shape data of the user.
S106, if the user is satisfied with the commodity, the purchase is confirmed, namely, a purchase confirmation instruction can be sent out through the remote controller, and after the purchase confirmation instruction of the user is received, the two-dimensional code pops up on the second sub-picture to remind the user of code scanning payment so as to complete commodity purchase.
And S107, after the purchase is finished, the user can continuously purchase other commodities, and the split-screen mode can be quitted through a remote controller.
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.
Claims (9)
1. A television split screen-based movie and television periphery shopping method is applied to an intelligent television and is characterized by comprising the following steps:
A. after detecting that the remote control equipment triggers a screen splitting instruction through a specific key, dividing a television screen into two sub-pictures, namely a first sub-picture and a second sub-picture, wherein the first sub-picture is used for continuously playing a movie video;
B. detecting whether the video played at present has pre-associated peripheral commodities, and if so, displaying commodity peripheral information in a second sub-picture;
C. judging whether the commodity displayed in the current second sub-picture is a dress class, if so, further judging whether a user virtual fitting instruction is received, and if so, starting a camera to perform virtual fitting;
D. after an instruction that the user confirms to purchase the commodity is received, the two-dimensional code is popped up to remind the user of code scanning payment so as to complete commodity purchase.
2. The method for shopping around the film and television based on the split screen of the television as claimed in claim 1, wherein the step C of starting the camera to perform the virtual try-on specifically comprises the following operations:
s1, starting a camera to scan a human body and acquiring information of the height and the shape of the human body;
s2, self-adaptively simulating and fitting the clothes selected by the user to a human body to generate a simulated fitting picture of the current human body;
and S3, displaying the simulated fitting photo in a second sub-picture for a user to check the fitting effect.
3. The method as claimed in claim 1, wherein in step B, if no pre-associated peripheral product is detected, no shopping information is provided on the second sub-screen.
4. The method as claimed in claim 3, wherein after the second sub-screen indicates no shopping information, further displaying other available screen target application identifiers of the TV.
5. The method for shopping around the film and the television based on the split screen of the television as claimed in claim 1, further comprising the step E: the user continues browsing for other goods or exits the split screen mode through the remote control device.
6. The method of claim 1, wherein the remote control device is a physical remote controller or a control application of a mobile terminal.
7. The method for shopping around the movie and television based on the split screen of the television as claimed in claim 1 or 6, wherein the split screen command is a key signal or a voice command implemented by a key.
8. The method as claimed in claim 1, wherein the first sub-frame is larger than the second sub-frame.
9. The method as claimed in claim 1, wherein the shopping information comprises at least a picture, a name, a model, a price, and a purchasing link.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910959492.XA CN110611849A (en) | 2019-10-10 | 2019-10-10 | Television split screen-based movie and television periphery shopping method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910959492.XA CN110611849A (en) | 2019-10-10 | 2019-10-10 | Television split screen-based movie and television periphery shopping method |
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| CN110611849A true CN110611849A (en) | 2019-12-24 |
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| CN201910959492.XA Pending CN110611849A (en) | 2019-10-10 | 2019-10-10 | Television split screen-based movie and television periphery shopping method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2022205001A1 (en) * | 2021-03-30 | 2022-10-06 | 京东方科技集团股份有限公司 | Information exchange method, computer-readable storage medium, and communication terminal |
| WO2023035936A1 (en) * | 2021-09-07 | 2023-03-16 | 北京字跳网络技术有限公司 | Data interaction method and apparatus, and electronic device and storage medium |
| US12229893B2 (en) | 2021-03-30 | 2025-02-18 | Beijing Boe Technology Development Co., Ltd. | Information interaction method, computer-readable storage medium and communication terminal |
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| CN109963201A (en) * | 2017-12-26 | 2019-07-02 | 深圳Tcl新技术有限公司 | A kind of real-time shopping method, system, intelligent TV network and storage medium |
| CN108833948A (en) * | 2018-06-14 | 2018-11-16 | 广州视源电子科技股份有限公司 | Commodity pushing method and system, readable storage medium and terminal |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2022205001A1 (en) * | 2021-03-30 | 2022-10-06 | 京东方科技集团股份有限公司 | Information exchange method, computer-readable storage medium, and communication terminal |
| US12229893B2 (en) | 2021-03-30 | 2025-02-18 | Beijing Boe Technology Development Co., Ltd. | Information interaction method, computer-readable storage medium and communication terminal |
| WO2023035936A1 (en) * | 2021-09-07 | 2023-03-16 | 北京字跳网络技术有限公司 | Data interaction method and apparatus, and electronic device and storage medium |
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Application publication date: 20191224 |
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