CN110516182A - A method and device for providing incentive video information - Google Patents

Abstract

The purpose of this application is to provide a method for providing incentive video information. The method includes: receiving a presentation information closing event in the novel application of the user equipment sent by the user equipment, wherein the presentation information closing event is a response from the user equipment to the current chapter page of the novel application Sent by the closing operation of the presentation information; in response to the closing event of the presentation information, obtaining the incentive video information corresponding to the user; sending the incentive video information to the user equipment to display the incentive video in the novel application video information. In order to realize that when the user is not interested in the presentation information presented in the novel application, incentive video information is provided to the user, and both the user and the provider of the incentive video information can benefit from the incentive video information.

Description

A method and device for providing incentive video information

technical field

The present application relates to the communication field, in particular to a technology for providing incentive video information.

Background technique

In the network information age, users often receive various information through user equipment. For example, an advertisement or promotional information pops up suddenly when browsing a webpage; for another example, an advertisement or promotional information also pops up when using an APP. When the user is not interested in the information, it will be closed directly to stop the display or playback of the information.

Contents of the invention

An object of the present application is to provide a method and device for providing incentive video information.

According to one aspect of the present application, a method for providing incentive video information at a network device side is provided, the method comprising:

receiving a closing event of presentation information in the novel application of the user equipment sent by the user equipment, wherein the closing event of the presentation information is that the user equipment responds to closing of the presentation information in the current chapter page of the novel application by the user operation sent;

Obtain incentive video information corresponding to the user in response to the presentation information closing event;

The incentive video information is sent to the user equipment, so as to display the incentive video information in the novel application.

According to another aspect of the present application, a method for providing incentive video information on a user equipment side is provided, the method comprising:

displaying presentation information in the current chapter page of the novel application on the user device;

In response to the user's closing operation on the presentation information, sending an incentive video request to the network device corresponding to the novel application;

receiving and playing the incentive video information returned by the network device based on the incentive video request.

According to one aspect of the present application, a network device for providing incentive video information is provided, the device comprising:

A module, configured to receive a presentation information close event in the novel application of the user equipment sent by the user equipment, wherein the presentation information close event is a response from the user equipment to the current chapter of the novel application by the user Sent by the closing operation of the information presented in the page;

A one-two module, configured to acquire incentive video information corresponding to the user in response to the presentation information closing event;

A module, configured to send the incentive video information to the user equipment, so as to display the incentive video information in the novel application.

According to another aspect of the present application, a user device for providing incentive video information is provided, the device comprising:

The Eryi module is used to display presentation information in the current chapter page of the novel application of the user device;

A two-two module, configured to send an incentive video request to the network device corresponding to the novel application in response to the closing operation of the presentation information by the user;

The second and third modules are configured to receive and play the incentive video information returned by the network device based on the incentive video request.

According to one aspect of the present application, a device for providing incentive video information is provided, the device comprising:

processor; and

A memory arranged to store computer-executable instructions which, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the present application, there is provided a computer-readable medium storing instructions which, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the present application discloses a method for providing incentive video information at a network device end, where the network device interacts with user equipment, and provides corresponding incentive video information to the user through the network device. The network device receives the closing event of presentation information in the novel application of the user equipment sent by the user equipment, obtains the incentive video information corresponding to the user, and sends the incentive video information to the user equipment to display the incentive video information in the novel application . In order to achieve when the user closes the presentation information presented in the novel application, the incentive video information corresponding to the user can be obtained, so that when the user is not interested in the presentation information, the incentive video information can be used for the user and provide The incentive video information platform (such as a media platform) provides rewards and benefits, thereby improving the user's reading experience.

At the same time, the present application also provides a method for providing incentive video information on the user equipment side, which sends an incentive video request to the corresponding network equipment through the user equipment, and receives and plays the incentive video information returned by the network equipment. To support sending an incentive video request to the corresponding network device when the user closes the presentation information in the novel application, and obtain the incentive video information returned by the network device through the incentive video request, so that when the user is not interested in the presentation information, The user and the platform (such as a media platform) that provides the incentive video information can be provided with rewards and benefits through the incentive video information, thereby improving the user's reading experience.

In addition, corresponding to the scene where the user reads through the novel application, match the user with appropriate incentive video information and appropriate display information, so as to improve the user's viewing experience of the incentive video information, or not affect the user's normal reading, so as to ensure Good reading experience for users.

Description of drawings

Other characteristics, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

Fig. 1 shows a flow chart of a method for providing incentive video information at a network device end according to an embodiment of the present application;

FIG. 2 shows a flowchart of a method for providing incentive video information at a user equipment end according to another embodiment of the present application;

Figure 3 (a) and (b) show a schematic diagram of an effect according to an embodiment of the present application;

Fig. 4 shows a schematic diagram of an effect according to an embodiment of the present application;

FIG. 5 shows a device structure diagram of a network device providing incentive video information according to an embodiment of the present application;

Fig. 6 shows a device structure diagram of a user device providing incentive video information according to an embodiment of the present application;

FIG. 7 shows functional modules of an exemplary system that can be used in various embodiments of the present application.

The same or similar reference numerals in the drawings represent the same or similar components.

Detailed ways

The application will be described in further detail below in conjunction with the accompanying drawings.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party all include one or more processors (for example, a central processing unit (Central Processing Unit, CPU)), an input/output interface, a network interface and Memory.

Memory may include non-permanent memory in computer-readable media, random access memory (Random Access Memory, RAM) and/or non-volatile memory, such as read-only memory (Read Only Memory, ROM) or flash memory (Flash Memory). Memory is an example of computer readable media.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. The example of the storage medium of computer includes, but not limited to Phase-Change Memory (Phase-Change Memory, PCM), Programmable Random Access Memory (Programmable Random Access Memory, PRAM), Static Random-Access Memory (Static Random-Access Memory, SRAM), Dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (Electrically-Erasable Programmable Read- Only Memory, EEPROM), flash memory or other memory technology, CD-ROM (Compact Disc Read-Only Memory, CD-ROM), Digital Versatile Disc (Digital Versatile Disc, DVD) or other optical storage, Magnetic tape cartridge, tape disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The equipment referred to in this application includes, but is not limited to, user equipment, network equipment, or equipment formed by integrating user equipment and network equipment through a network. The user equipment includes but is not limited to any mobile electronic product that can perform human-computer interaction (such as human-computer interaction through a touch panel) with the user, such as a smart phone, a tablet computer, etc., and the mobile electronic product can use any operation System, such as android operating system, iOS operating system, etc. Wherein, the network device includes an electronic device that can automatically perform numerical calculation and information processing according to pre-set or stored instructions, and its hardware includes but is not limited to a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC) , Programmable Logic Device (PLD), Field Programmable Gate Array (Field Programmable Gate Array, FPGA), Digital Signal Processor (Digital Signal Processor, DSP), embedded devices, etc. The network equipment includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud composed of multiple servers; here, the cloud is composed of a large number of computers or network servers based on Cloud Computing, Among them, cloud computing is a kind of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets. The network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless ad hoc network (Ad Hoc network) and the like. Preferably, the device may also be a program running on the user device, network device, or a device formed by integrating user device and network device, network device, touch terminal or network device and touch terminal through a network.

Of course, those skilled in the art should understand that the above-mentioned equipment is only an example, and other existing or future equipment that may be applicable to this application should also be included in the scope of protection of this application, and it is included in this application by reference. this.

In the description of the present application, "plurality" means two or more, unless otherwise specifically defined.

Fig. 1 shows a method for providing incentive video information at a network device according to an embodiment of the present application, and the method includes step S101, step S102 and step S103.

Specifically, in step S101, the network device receives a presence information closing event in the novel application of the user equipment sent by the user equipment, wherein the presence information closing event is a response from the user equipment to the user's Sent by the close operation of presenting information in the current chapter page of the novel application. In some embodiments, the presentation information includes, but is not limited to, advertisement information, promotion information, and the like. For example, a novel application is installed in the user equipment, and the user reads novels provided in the novel application through the novel application. For example, the user reads the current chapter page through the novel application. During the reading process, a presentation information (such as an advertisement) window pops up on the current chapter page, and the presentation information is displayed through the presentation information window. In some embodiments, The presentation information is a common graphic or video advertisement; in some embodiments, the presentation information is a common animation advertisement. In some embodiments, referring to the presentation information shown in FIG. 3( a), there is a close button on the presentation information window, and the user closes the presentation information in the current page by clicking the close button, and the user equipment responds to The closing operation sends a corresponding presence information closing event to the network device. The network device receives the presence information off event.

In step S102, the network device acquires incentive video information corresponding to the user in response to the presence information closing event. In some embodiments, the network device acquires incentive video information corresponding to the user based on the received presentation information closing event query. For example, the user closes the presentation information, indicating that the user is not interested in the presentation information. When the user is not interested in the presentation information, this embodiment strives to provide other rewards for the user by obtaining the incentive video information corresponding to the user. or services to improve the user experience, rather than just turning off that presence information. In some embodiments, the network device determines that the acquired incentive video information corresponds to the user, for example, the incentive video information corresponds to the user's attribute information (such as user portrait), so as to improve the user's incentive video information. The viewing interest of the information.

In step S103, the network device sends the incentive video information to the user equipment, so as to display the incentive video information in the novel application. For example, after the network device acquires the incentive video information, it sends the incentive video information to the user equipment, so that the user displays the incentive video information on the current chapter page when reading a novel in the novel application, so that after displaying Get corresponding rewards.

For example, a novel application X is installed in the user equipment, and the user is using the novel application X to read the current chapter page (for example, a certain page in Chapter 2) of the novel. At this time, a graphic advertisement (presentation information) pops up through the advertisement window, such as a schematic diagram of the effect shown in FIG. 3( a ). The ad window has a close button (eg "x" in the upper right corner). The user closes the advertisement by clicking the close button. The user equipment sends a presence information closing event to the corresponding network device in response to the closing operation, and the network device queries and obtains the incentive video information corresponding to the user in response to the presence information closing event, and sends the obtained incentive video information to to the user device. After receiving the incentive video information, the user equipment displays the incentive video information on the current chapter page. After watching the incentive video information, the user can obtain corresponding rewards, and at the same time, can perform diversion operations to the provider of the incentive video information. Both the user and the provider are profited, and when the user is not interested in presenting information, the incentive video information provides benefits for the user and the information provider respectively. In this embodiment, the network device obtains the corresponding incentive video information by receiving the presentation information closing event sent by the user equipment, and returns the incentive video information to the user equipment, so that the user equipment can display the incentive video information on the current chapter page. video information.

In some embodiments, the method further includes step S104 (not shown), in step S104, the network device updates the current chapter page by embedding the incentive video information into the current chapter page; Step S103 includes: the network device sends the updated current chapter page to the user equipment, so as to display the incentive video information on the user equipment. In some embodiments, the network device provides incentive video information to the user by providing the user with an updated current chapter page, where the incentive video information is embedded in the updated current chapter page. In this way, the purpose of displaying the embedded incentive video information on the updated current chapter page is achieved.

In some embodiments, the step S102 includes: the network device determines the incentive video information corresponding to the user in response to the presence information closing event, and acquires the incentive video information. In some embodiments, the incentive video information provided by the network device to the user equipment is determined based on certain information (such as user attribute information or scene information appearing in the current chapter page), and the user equipment is provided with corresponding incentive video information In order to achieve the exclusivity of incentive video information. For example, the network device obtains the attribute information corresponding to the user according to the user's identification information (such as an account number), and the network device determines the corresponding incentive video information for the user in response to the presence information closing event sent by the user device, and further according to the The attribute information of the user queries the incentive video information corresponding to the user in the incentive video information database. In some embodiments, the network device is provided with an incentive video information library, and the network device acquires the incentive video information corresponding to the user from the incentive video information library.

In some embodiments, the determination of the incentive video information corresponding to the user includes any of the following:

(1) Query incentive video information corresponding to the user in the incentive video information database according to the attribute information of the user. In some embodiments, the attribute information of the user includes but is not limited to user portrait information, consumption record information of the user (for example, the attribute information of the user's frequent purchase of books or clothes can be obtained through the consumption record information), the Browsing record information of the user (for example, attribute information of fashion-related news that the user frequently visits can be obtained through the browsing record information). In some embodiments, an incentive video information library is set in the network device, and the incentive video information library includes a plurality of incentive video information, and each incentive video information has its corresponding user attribute information, for example, the attribute of "like reading" There is a mapping relationship between the information and the incentive video information related to books. If the user likes to read books, the corresponding incentive video information can be queried in the incentive video information database based on the user attribute information.

(2) Query the incentive video information corresponding to the user in the incentive video information database according to the scene information appearing in the current chapter page. In some embodiments, the scene information includes but not limited to "travel", "shopping" and so on. For example, the network device determines the scene information appearing in the current chapter page according to the content information of the current chapter page; or, the current chapter page has its corresponding scene information (for example, multiple In the chapter, the scene information appearing in each chapter is recorded in the database in advance, and the scene information corresponding to the current chapter page can be directly determined according to the current chapter page). In some embodiments, the network device is provided with an incentive video information library, which includes a plurality of incentive video information, and each incentive video information has its corresponding scene information, for example, the scene information of "travel" and There is a mapping relationship between tourism-related incentive video information. If the scene information of "travel" appears in the current chapter page, the corresponding incentive video information can be queried in the incentive video information database based on the scene information.

(3) Determine incentive video information corresponding to the user according to the current chapter page, where there is a mapping relationship between the current chapter page and the incentive video information. For example, the incentive video information corresponding to each chapter is preset, and the incentive video information corresponding to the current chapter page can be directly queried according to the mapping relationship between each chapter and the incentive video information.

(4) Determine the incentive video information corresponding to the user according to the provider information of the presentation information, where the provider information of the presentation information is the same as the provider information of the incentive video information. In some embodiments, the provider information includes, but is not limited to, sponsors, advertisers, and other parties that provide presentation information (eg, advertisements) or rewarded video information. In some embodiments, when the user closes the presentation information, the party providing the presentation information can also obtain a certain amount of income. When providing incentive video information, the incentive video information is also obtained from the provider of the presentation information, so that It is possible to enable the provider to obtain benefits.

(5) Determine the incentive video information corresponding to the user according to the attribute information of the presentation information, where the attribute information of the presentation information is different from the attribute information of the incentive video information. In some embodiments, the attribute information of the presentation information includes, but is not limited to, information that can represent the attributes of the presentation information, such as "sales advertisement", "book advertisement", and "APP application advertisement"; similarly, the incentive video information The attribute information includes but is not limited to "sales advertisement", "book advertisement", "APP application advertisement" and other information that can represent the attributes of the rewarded video information. For example, if the attribute information of the presentation information is "sales advertisement", the incentive video information may be determined from other attribute information such as "book advertisement" and "APP application advertisement". Based on the user's closing operation of the presence information, it can be determined that the user is not interested in the attribute information to which the presence information belongs. Therefore, when determining the incentive video information, in order to improve the user experience, the presence information cannot be recommended for the user. belongs to the attribute information.

In some embodiments, the step S102 includes: in response to the presence information closing event, the network device detects whether the presence information closing event satisfies the trigger condition for providing incentive video information for the user; if the presence information is closed If the event satisfies the trigger condition, obtain the incentive video information corresponding to the user; otherwise, ignore the presentation information closing event. In some embodiments, not all presence information closing events can trigger the network device to obtain the incentive video information and provide the user with the incentive video information. The network device needs to judge the presence information closing event sent by the user equipment. In some embodiments, the network device determines whether to query the corresponding incentive video information for the user by detecting whether the presence information closing event it receives meets the trigger condition. . If the presence information closing event sent by the user equipment does not meet the trigger condition, then the presence information closing event may be ignored. For example, if the user frequently closes the presentation information displayed in the novel application, it means that the user does not like the presentation information to appear when reading, and incentive video information can be sent to the user equipment corresponding to the user. When the presence information close event is sent by the user, the network device determines that the presence information close event satisfies the trigger condition. In some embodiments, the network device determines whether the user frequently closes the presence information by obtaining or recording information such as the number and frequency of closing the presentation information by the user equipment. If there is presence information, it is determined that the presence information closing event sent by the user equipment meets the trigger condition. In this embodiment, the network device determines based on a certain judgment (for example, considering whether the user needs to recommend incentive video information) for the recommended sending of incentive video information.

In some embodiments, the trigger conditions include at least one of the following:

(1) The closing frequency of the historical presentation information by the user is equal to or greater than the frequency threshold information. For example, the network device acquires and statistically records the closing frequency of the presence information by the user, and judges based on the closing frequency whether the presence information closing event sent by the user satisfies the trigger condition. For example, if the user frequently closes the presentation information recommended to him, it is determined to send incentive video information to the user, so as to provide information to the user through the incentive video information. In some embodiments, in addition to counting the user's closing frequency of the presented information in the novel application, it can also be combined with the user's closing frequency in other places (such as other applications installed in the user's device, or the user through the user's The display information that pops up when the device browses the webpage) is a statistical record of the closing frequency of the display information.

(2) The average viewing duration of the historical presentation information by the user is less than or equal to the average viewing duration information. For example, the network device obtains and statistically records the user's average viewing time of presence information (for example, an average of 15-20 seconds per view), and judges whether the presence information closing event sent by the user meets the trigger condition based on the average viewing time. For example, if the user does not view the presence information for more than 15 seconds each time, and the average duration information is 1 minute, it means that the user is not interested in the presence information. In response to the presence information close event sent by the user, the network device obtains Incentive video information corresponding to the user. In order to achieve the purpose of providing information to the user through incentive video information. In some embodiments, in addition to counting the user's average viewing time for the information presented in the novel application, it can also be combined with the user's viewing time in other places (such as other applications installed in the user's device, or the user through the The presentation information that pops up when the user equipment browses the webpage) determines the average viewing duration from statistical records of the viewing duration of the presentation information.

(3) The average time interval for the user to close the presentation information is less than the time interval threshold information. For example, the network device acquires and statistically calculates the average time interval data of the user's closing operation on the presentation information. If the time interval between the user's current closing operation and the previous closing operation is less than the time interval threshold information, the trigger condition is met, and the user is provided with Motivational video message.

(4) The coverage of the current chapter page by the presentation information is smaller than the area threshold information. In some embodiments, when the actual presentation position of the closed presentation information (such as an advertisement) is far away and does not affect the user's normal reading, it is determined that the trigger condition is met, and the incentive video information is sent to the user equipment. For example, when the presentation information is presented on the current chapter page, the coverage area of the current chapter page by the presentation information is smaller than the area threshold information (for example, covering 1/8 of the current chapter page), which does not affect the normal reading of the user, then When the user closes the presentation information, incentive video information is provided to the user.

(5) The presentation information is presented in a blank area of the current chapter page. In some embodiments, the actual presentation position of the closed presentation information (such as an advertisement) is far away and does not affect the normal reading of the user, then it is determined that the trigger condition is met, and the incentive video information is sent to the user equipment. For example, when the presentation information is presented in the current chapter page, the presentation information is located in the blank area of the current chapter page and does not affect the normal reading of the user, then when the user closes the presentation information, the incentive video information is provided to the user.

In some embodiments, the step S103 further includes: the network device sends the display mode information corresponding to the incentive video information to the user equipment, so as to display the incentive video in the novel application according to the display mode information information. In some embodiments, each incentive video information has its corresponding presentation mode information, and the network device also sends the presentation mode information corresponding to the incentive video information to the user equipment while sending the incentive video information to the user equipment. In some embodiments, the display method information is used to avoid covering the content of the current chapter page when the incentive video information is displayed on the current chapter page; in some embodiments, the display method information is used to make the incentive video information better The display effect of the incentive video information is displayed on the current chapter page (for example, when the incentive video information is displayed in full screen, the display effect of the incentive video information is better).

In some embodiments, the presentation information includes any of the following:

(1) The incentive video information is displayed in full screen on the current chapter page. For example, as shown in FIG. 4 , the incentive video information is displayed in full screen on the user equipment. When the incentive video information is displayed in full screen, the viewing effect is better, which can improve the user's viewing experience of the incentive video information.

(2) The incentive video information is displayed on the current chapter page through a video window. For example, the incentive video information is displayed in a video window, and the video window is superimposed on the current chapter page. The size of the video window can be set in advance as required, for example, smaller than the normal size of the user equipment (such as a mobile phone), or the user can set the size of the video window by dragging and dropping the video window according to actual needs. By displaying the incentive video information through a video window, the current chapter page can be prevented from being blocked by the playback of the incentive video information, thereby reducing the impact on the normal reading of the user.

(3) The incentive video information is displayed on the current chapter page through a floating window. For example, the incentive video information is displayed through a floating window. The size of the floating window is generally small to minimize the blocking of the current chapter page, and the user can drag the position of the floating window as needed to avoid blocking the current chapter page. Shading of chapter pages.

(4) The incentive video information is displayed at a page corner of the current chapter page through a pop-up box. For example, by popping up a pop-up frame, the incentive video information is displayed in the pop-up frame, so as to avoid blocking the current chapter page.

(5) The incentive video information is displayed on the current chapter page through the AR window, wherein the position of the incentive video information in the AR window moves from bottom to top according to the user's average reading speed. In some embodiments, the incentive video information may also be displayed in the form of AR. For example, if the incentive video information is an AR video, and the incentive video information is displayed through an AR window, and the average reading speed of the user is one page every 5 minutes, the incentive video information will move from the bottom of the current chapter page at a uniform speed within 5 minutes to the top of the current chapter page, so as not to affect the normal reading of the user.

(6) The incentive video information is displayed through the top icon of the current chapter page. For example, the top icon is set on the top of the current chapter page, and the incentive video information is displayed in this area without affecting the normal reading of the user.

(7) The incentive video information is displayed through the sign-in page of the current chapter page. For example, displaying incentive video information through the sign-in page of the current chapter page will not affect the normal reading of the user.

In some embodiments, the method further includes step S105 (not shown), in step S105, the network device obtains the viewing information of the incentive video information by the user; The viewing information of the video information performs a rewarding operation on the user. In some embodiments, after the network device sends the incentive video information to the user equipment, it determines to perform a reward operation to the user based on viewing information of the incentive video information by the user. To encourage users to view incentive video information.

In some embodiments, the reward operation performed on the user includes any of the following:

(1) Transfer resources to the account corresponding to the user. For example, after a user watches incentive video information, the network device finds the account corresponding to the user based on the user's identifier (such as an account number or a corresponding user equipment identifier), and transfers resources to the account corresponding to the user. By transferring resources to the account corresponding to the user, the user can obtain corresponding rewards by watching the incentive video information. Here, the "resources" referred to in this application include but are not limited to the cash balance in the user account, account points, vouchers, redemption codes (such as redemption codes that can be used to exchange novel chapters or novels), etc. Those skilled in the art should be able to understand that the expression forms of these "resources" are only examples rather than limitations to this application. Any existing or future possible expression forms that can be applied to this application are also included in the scope of protection of this application. and is incorporated herein by reference.

(2) Unlocking at least one chapter after the current chapter page. For example, each chapter in the target novel to which the current chapter page belongs needs to be unlocked before reading, and the user can unlock at least one chapter after the current chapter page by watching the incentive video information sent by the network device, so as to facilitate subsequent reading by the user.

(3) Updating at least one chapter that has not been updated in the target novel to which the current chapter page belongs. For example, the target novel to which the current chapter page belongs normally updates one chapter every day or one chapter every week, and the user can update at least one chapter that has not been updated in advance by watching the incentive video information, and read the content that has not been updated in advance . By watching the incentive video information, the user's reading experience is greatly improved.

(4) Reduce the presentation time of the presentation information on the current chapter page. For example, when the incentive video information is not watched, the presentation time of the presentation information (such as a general advertisement) should be 20 minutes. By watching the incentive video information, the presentation time of the presentation information can be reduced, for example, the playback of the incentive video information The time is 15 seconds. After the user watches the incentive video information for 15 seconds, the user will be exempted from displaying information (such as ordinary advertisements) within 20 minutes after the timer starts.

Fig. 2 shows a method for providing incentive video information at a user equipment end according to another aspect of the present application, the method includes step S201, step S202 and step S203.

Specifically, in step S201, the user equipment displays presentation information on the current chapter page of the novel application of the user equipment. In some embodiments, the presentation information includes, but is not limited to, advertisement information, promotion information, and the like. For example, a novel application is installed in the user equipment, and the user reads novels provided in the novel application through the novel application. For example, the user reads the current chapter page through the novel application. During the reading process, a presentation information (such as an advertisement) window pops up on the current chapter page, and the presentation information is displayed through the presentation information window. In some embodiments, The presentation information is a common graphic or video advertisement; in some embodiments, the presentation information is a common animation advertisement.

In step S202, the user device sends an incentive video request to the network device corresponding to the novel application in response to the user's closing operation on the presentation information. In some embodiments, the user equipment sends an incentive video request to the network device in response to the user closing the presentation information, so as to obtain and play the incentive video information. In some embodiments, referring to the presentation information shown in FIG. 3( a), there is a close button on the presentation information window, and the user closes the presentation information in the current page by clicking the close button, and the user equipment responds to The closing operation sends an incentive video request message to the network device.

In step S203, the user equipment receives and plays the incentive video information returned by the network device based on the incentive video request. For example, the network device sends incentive video information to the user equipment based on the received incentive video request information. The user equipment receives and plays the incentive video information.

For example, a novel application X is installed in the user equipment, and the user is using the novel application X to read the current chapter page (for example, a certain page in Chapter 2) of the novel. At this time, a graphic advertisement (presentation information) pops up through the advertisement window, such as a schematic diagram of the effect shown in FIG. 3( a ). The ad window has a close button (eg "x" in the upper right corner). The user closes the advertisement by clicking the close button. The user equipment sends an incentive video request to the corresponding network device in response to the shutdown operation, and the network device queries and acquires the incentive video information corresponding to the user in response to the incentive video request, and sends the incentive video information obtained through the query to the user equipment. After receiving the incentive video information, the user equipment plays the incentive video information on the current chapter page. The user can obtain corresponding rewards after watching the incentive video information, and the provider of the incentive video information can also obtain diversion rewards. Both the user and the provider are profited, and when the user is not interested in presenting information, the incentive video information provides benefits for the user and the information provider respectively. In this embodiment, the user equipment obtains the incentive video information by sending an incentive video request to the network device, and the incentive video request is generated by the user equipment in response to the user's closing operation on the presentation information.

In some embodiments, the step S202 includes step S2021 (not shown) and step S2022 (not shown). In step S2021, in response to the user’s closing operation on the presentation information, the user equipment superimposes on the current chapter page a query page for whether to watch incentive video information; in step S2022, the user equipment responds to the user’s The operation of confirming to watch the incentive video on the inquiry page sends an incentive video request to the network device corresponding to the novel application. In some embodiments, before sending the incentive video request to the network device, the user equipment consults the user's opinion, and after the user confirms, the user equipment sends the incentive video request to the corresponding network device. For example, referring to FIG. 3(a) and (b), after the user closes the presentation information (such as an advertisement) in FIG. 3(a), the user device will pop up a consultation page as shown in FIG. 3(b), Based on the user's confirmation of viewing the incentive video operation on the inquiry page, the user device sends an incentive video request to the network device corresponding to the novel application, requesting the network device to return incentive video information (such as the incentive video information shown in FIG. 4 ).

In some embodiments, the step S2021 includes: in response to the closing operation of the user on the presentation information, the user equipment detects whether the closing operation satisfies the trigger condition of providing the user with an inquiry page for viewing incentive video information; if The closing operation satisfies the triggering condition, and a page asking whether to watch incentive video information is superimposed on the current chapter page; otherwise, the closing operation is ignored. In some embodiments, not all closing operations on the presence information can trigger the user equipment to send an incentive video request to the corresponding network equipment. The user equipment needs to judge the closing operation performed by the user. In some embodiments, the user equipment determines whether to send an incentive video request to the corresponding network device by detecting whether the closing operation satisfies a trigger condition. If the closing operation does not satisfy the trigger condition, the closing operation may be ignored. For example, if the user infrequently (lower frequency) closes the presentation information (such as advertisements), then the inquiry page needs to be sent to the user when the user closes the presentation information; if the user continuously (higher frequency) closes Presentation information (such as advertisements) indicates that the user is not interested in the presentation information. When the user closes the presentation information, there is no need to send an inquiry page, and the user device directly responds to the close operation and sends an incentive video to the corresponding network device. Just ask. In this embodiment, the user equipment determines the sending of the incentive video request based on a certain judgment (for example, considering whether the user needs to recommend incentive video information for the user).

In some embodiments, the trigger conditions include at least one of the following:

(1) The average frequency at which the user closes the historical presentation information is less than the frequency threshold information. For example, the user device acquires and statistically calculates the frequency data of the user's closing operation on the presentation information. If the user closes the presentation information (advertisement) infrequently (the average frequency is less than the frequency threshold information), it means that the user can accept the presentation information displayed on the current chapter page. , you need to send the user a query page whether to watch incentive video information; if the user closes the advertisement information continuously (the average frequency is greater than or equal to the frequency threshold information), it means that the user cannot accept the presentation information presented on the current chapter page, and it is not necessary Send the inquiry page of whether to watch the incentive video information, and recommend the incentive video information for the user by directly sending the incentive video information to the user, so as to continue to achieve the purpose of information promotion for the user.

(2) The average viewing duration of the historical presentation information by the user is longer than the average viewing duration information. For example, the user equipment obtains and statistically records the user's average viewing time of presence information (for example, an average of 15-20 seconds per view), and judges based on the average viewing time whether the presence information closing event sent by the user satisfies the trigger condition. For example, the user watches the presentation information for more than 10 minutes each time, and the average duration information is 5 minutes. When the user closes the presentation information, incentive video information is provided to the user.

(3) The average time interval for the user to close the presentation information is greater than the time interval threshold information. For example, the user equipment acquires and statistically calculates the average time interval data of the user's closing operation on the presentation information, and if the time interval between the user's current closing operation and the previous closing operation is greater than the time interval threshold information, provide the user with a consultation page; or , if the average time interval between the user's two closing operations is greater than the time interval threshold information, a consultation page is provided for the user.

(4) The coverage of the current chapter page by the presentation information is greater than the area threshold information. In some embodiments, if the closed presentation information (such as an advertisement) affects the normal reading of the user, it is necessary to send a consultation page; on the contrary, the actual presentation position of the closed presentation information (such as an advertisement) is relatively biased and does not affect the user. For normal reading, there is no need to post a consultation page. For example, when the presentation information is presented on the current chapter page, the coverage area of the current chapter page by the presentation information is larger than the area threshold information (for example, covering 2/3 of the area of the current chapter page), which affects the normal reading of the user, then When the user closes the presented information, a request page is sent to the user.

(5) The presentation information is presented in the text part of the current chapter page. In some embodiments, if the closed presentation information (such as an advertisement) affects the normal reading of the user, it is necessary to send a consultation page; on the contrary, the actual presentation position of the closed presentation information (such as an advertisement) is relatively biased and does not affect the user. For normal reading, there is no need to post a consultation page. For example, when the presentation information is presented in the current chapter page, the presentation information covers the main body of the current chapter page and affects the normal reading of the user, then the user sends the inquiry page to the user when closing the presentation information.

In some embodiments, the method further includes step S204 (not shown), in step S204, the user equipment determines the display corresponding to the incentive video information returned by the network equipment according to the content information of the current chapter page Mode information; the user equipment plays the incentive video information on the current chapter page according to the presentation mode information. In some embodiments, it is necessary to consider the display mode information corresponding to the rewarded video information. For example, if the rewarded video information can only obtain a better display effect when the display area is relatively large, then the rewarded video information is displayed in full screen; for another example, for Without affecting the normal reading of the user, the incentive video information cannot be displayed in full screen, and the content in the current chapter page needs to be avoided. Therefore, in some embodiments, after the user equipment receives the incentive video information, it determines the display mode information corresponding to the incentive video information according to the content information of the current chapter page. or two lines), then the user equipment can play the incentive video information in full screen on the current chapter page after receiving the incentive video information.

In some embodiments, the user equipment determines the display mode information corresponding to the incentive video information based on the incentive video information sent by the network device. For example, the user equipment presets the display mode information for the incentive video information. When the incentive video information is received , the rewarded video information is displayed according to the display mode information. The presentation information includes any of the following:

(1) The incentive video information is displayed in full screen on the current chapter page. For example, as shown in FIG. 4 , the incentive video information is displayed in full screen on the user equipment. When the incentive video information is displayed in full screen, the viewing effect is better, which can improve the user's viewing experience of the incentive video information.

(2) The incentive video information is displayed on the current chapter page through a video window. For example, the incentive video information is displayed in a video window, and the video window is superimposed on the current chapter page. The size of the video window can be set in advance as required, for example, smaller than the normal size of the user equipment (such as a mobile phone), or the user can set the size of the video window by dragging and dropping the video window according to actual needs. By displaying the incentive video information through a video window, the current chapter page can be prevented from being blocked by the playback of the incentive video information, thereby reducing the impact on the normal reading of the user.

(3) The incentive video information is displayed on the current chapter page through a floating window. For example, the incentive video information is displayed through a floating window. The size of the floating window is generally small to minimize the blocking of the current chapter page, and the user can drag the position of the floating window as needed to avoid blocking the current chapter page. Shading of chapter pages.

(4) The incentive video information is displayed at a page corner of the current chapter page through a pop-up box. For example, by popping up a pop-up frame, the incentive video information is displayed in the pop-up frame, so as to avoid blocking the current chapter page.

(5) The incentive video information is displayed on the current chapter page through the AR window, wherein the position of the incentive video information in the AR window moves from bottom to top according to the user's average reading speed. In some embodiments, the incentive video information may also be displayed in the form of AR. For example, if the incentive video information is an AR video, and the incentive video information is displayed through an AR window, and the average reading speed of the user is one page every 5 minutes, the incentive video information will move from the bottom of the current chapter page at a uniform speed within 5 minutes to the top of the current chapter page, so as not to affect the normal reading of the user.

(6) The incentive video information is displayed through the top icon of the current chapter page. For example, the top icon is set on the top of the current chapter page, and the incentive video information is displayed in this area without affecting the normal reading of the user.

(7) The incentive video information is displayed through the sign-in page of the current chapter page. For example, displaying incentive video information through the sign-in page of the current chapter page will not affect the normal reading of the user.

Fig. 5 shows a network device for providing incentive video information according to an embodiment of the present application, and the device includes a module 11, a module 12 and a module 13.

Specifically, a module configured to receive a presence information closing event in the novel application of the user equipment sent by the user equipment, wherein the presence information closing event is a response from the user equipment to the user's request for the novel Sent by the close operation of the rendering information in the current chapter page of the application. In some embodiments, the presentation information includes, but is not limited to, advertisement information, promotion information, and the like. For example, a novel application is installed in the user equipment, and the user reads novels provided in the novel application through the novel application. For example, the user reads the current chapter page through the novel application. During the reading process, a presentation information (such as an advertisement) window pops up on the current chapter page, and the presentation information is displayed through the presentation information window. In some embodiments, The presentation information is a common graphic or video advertisement; in some embodiments, the presentation information is a common animation advertisement. In some embodiments, referring to the presentation information shown in FIG. 3( a), there is a close button on the presentation information window, and the user closes the presentation information in the current page by clicking the close button, and the user equipment responds to The closing operation sends a corresponding presence information closing event to the network device. The network device receives the presence information off event.

A one-two module, configured to acquire incentive video information corresponding to the user in response to the presentation information closing event. In some embodiments, the network device acquires incentive video information corresponding to the user based on the received presentation information closing event query. For example, the user closes the presentation information, indicating that the user is not interested in the presentation information. When the user is not interested in the presentation information, this embodiment strives to provide other rewards for the user by obtaining the incentive video information corresponding to the user. or services to improve the user experience, rather than just turning off that presence information. In some embodiments, the network device determines that the acquired incentive video information corresponds to the user, for example, the incentive video information corresponds to the user's attribute information (such as user portrait), so as to improve the user's incentive video information. The viewing interest of the information.

A module, configured to send the incentive video information to the user equipment, so as to display the incentive video information in the novel application. For example, after the network device acquires the incentive video information, it sends the incentive video information to the user equipment, so that the user displays the incentive video information on the current chapter page when reading a novel in the novel application, so that after displaying Get corresponding rewards.

For example, a novel application X is installed in the user equipment, and the user is using the novel application X to read the current chapter page (for example, a certain page in Chapter 2) of the novel. At this time, a graphic advertisement (presentation information) pops up through the advertisement window, such as a schematic diagram of the effect shown in FIG. 3( a ). The ad window has a close button (eg "x" in the upper right corner). The user closes the advertisement by clicking the close button. The user equipment sends a presence information closing event to the corresponding network device in response to the closing operation, and the network device queries and obtains the incentive video information corresponding to the user in response to the presence information closing event, and sends the obtained incentive video information to to the user device. After receiving the incentive video information, the user equipment displays the incentive video information on the current chapter page. After watching the incentive video information, the user can obtain corresponding rewards, and at the same time, can perform diversion operations to the provider of the incentive video information. Both the user and the provider are profited, and when the user is not interested in presenting information, the incentive video information provides benefits for the user and the information provider respectively. In this embodiment, the network device obtains the corresponding incentive video information by receiving the presentation information closing event sent by the user equipment, and returns the incentive video information to the user equipment, so that the user equipment can display the incentive video information on the current chapter page. video information.

In some embodiments, the device further includes a module (not shown), a module configured to update the current chapter page by embedding the incentive video information into the current chapter page; the A third module is configured to send the updated current chapter page to the user equipment, so as to display the incentive video information in the user equipment. ,

Here, the specific implementation examples of the above-mentioned modules 1-4 are the same as or similar to the embodiment of the above-mentioned step S104, so they will not be repeated here, and are hereby incorporated by reference.

In some embodiments, the one-two module is configured to determine incentive video information corresponding to the user and acquire the incentive video information in response to the presentation information closing event.

Here, the specific implementation examples of the first and second modules above are the same as or similar to the embodiment of step S102 above, so they will not be described in detail here, and are hereby incorporated by reference.

In some embodiments, the determination of the incentive video information corresponding to the user includes any of the following:

(1) Query incentive video information corresponding to the user in the incentive video information database according to the attribute information of the user. In some embodiments, the attribute information of the user includes but is not limited to user portrait information, consumption record information of the user (for example, the attribute information of the user's frequent purchase of books or clothes can be obtained through the consumption record information), the Browsing record information of the user (for example, attribute information of fashion-related news that the user frequently visits can be obtained through the browsing record information). In some embodiments, an incentive video information library is set in the network device, and the incentive video information library includes a plurality of incentive video information, and each incentive video information has its corresponding user attribute information, for example, the attribute of "like reading" There is a mapping relationship between the information and the incentive video information related to books. If the user likes to read books, the corresponding incentive video information can be queried in the incentive video information database based on the user attribute information.

(2) Query the incentive video information corresponding to the user in the incentive video information database according to the scene information appearing in the current chapter page. In some embodiments, the scene information includes but not limited to "travel", "shopping" and so on. For example, the network device determines the scene information appearing in the current chapter page according to the content information of the current chapter page; or, the current chapter page has its corresponding scene information (for example, multiple In the chapter, the scene information appearing in each chapter is recorded in the database in advance, and the scene information corresponding to the current chapter page can be directly determined according to the current chapter page). In some embodiments, the network device is provided with an incentive video information library, which includes a plurality of incentive video information, and each incentive video information has its corresponding scene information, for example, the scene information of "travel" and There is a mapping relationship between tourism-related incentive video information. If the scene information of "travel" appears in the current chapter page, the corresponding incentive video information can be queried in the incentive video information database based on the scene information.

(3) Determine incentive video information corresponding to the user according to the current chapter page, where there is a mapping relationship between the current chapter page and the incentive video information. For example, the incentive video information corresponding to each chapter is preset, and the incentive video information corresponding to the current chapter page can be directly queried according to the mapping relationship between each chapter and the incentive video information.

(4) Determine the incentive video information corresponding to the user according to the provider information of the presentation information, where the provider information of the presentation information is the same as the provider information of the incentive video information. In some embodiments, the provider information includes, but is not limited to, sponsors, advertisers, and other parties that provide presentation information (eg, advertisements) or rewarded video information. In some embodiments, when the user closes the presentation information, the party providing the presentation information can also obtain a certain amount of income. When providing incentive video information, the incentive video information is also obtained from the provider of the presentation information, so that It is possible to enable the provider to obtain benefits.

(5) Determine the incentive video information corresponding to the user according to the attribute information of the presentation information, where the attribute information of the presentation information is different from the attribute information of the incentive video information. In some embodiments, the attribute information of the presentation information includes, but is not limited to, information that can represent the attributes of the presentation information, such as "sales advertisement", "book advertisement", and "APP application advertisement"; similarly, the incentive video information The attribute information includes but is not limited to "sales advertisement", "book advertisement", "APP application advertisement" and other information that can represent the attributes of the rewarded video information. For example, if the attribute information of the presentation information is "sales advertisement", the incentive video information may be determined from other attribute information such as "book advertisement" and "APP application advertisement". Based on the user's closing operation of the presence information, it can be determined that the user is not interested in the attribute information to which the presence information belongs. Therefore, when determining the incentive video information, in order to improve the user experience, the presence information cannot be recommended for the user. belongs to the attribute information.

In some embodiments, the one-two module is configured to respond to the presence information closing event, and detect whether the presence information closing event meets the trigger condition for providing incentive video information for the user; if the presence information closing event If the trigger condition is met, acquire the incentive video information corresponding to the user; otherwise, ignore the presentation information closing event.

Here, the specific implementation examples of the first and second modules above are the same as or similar to the embodiment of step S102 above, so they will not be described in detail here, and are hereby incorporated by reference.

In some embodiments, the trigger conditions include at least one of the following:

(1) The closing frequency of the historical presentation information by the user is equal to or greater than the frequency threshold information. For example, the network device acquires and statistically records the closing frequency of the presence information by the user, and judges based on the closing frequency whether the presence information closing event sent by the user satisfies the trigger condition. For example, if the user frequently closes the presentation information recommended to him, it is determined to send incentive video information to the user, so as to provide information to the user through the incentive video information. In some embodiments, in addition to counting the user's closing frequency of the presented information in the novel application, it can also be combined with the user's closing frequency in other places (such as other applications installed in the user's device, or the user through the user's The display information that pops up when the device browses the webpage) is a statistical record of the closing frequency of the display information.

(2) The average viewing duration of the historical presentation information by the user is less than or equal to the average viewing duration information. For example, the network device obtains and statistically records the user's average viewing time of presence information (for example, an average of 15-20 seconds per view), and judges whether the presence information closing event sent by the user meets the trigger condition based on the average viewing time. For example, if the user does not view the presence information for more than 15 seconds each time, and the average duration information is 1 minute, it means that the user is not interested in the presence information. In response to the presence information close event sent by the user, the network device obtains Incentive video information corresponding to the user. In order to achieve the purpose of providing information to the user through incentive video information. In some embodiments, in addition to counting the user's average viewing time for the information presented in the novel application, it can also be combined with the user's viewing time in other places (such as other applications installed in the user's device, or the user through the The presentation information that pops up when the user equipment browses the webpage) determines the average viewing duration from statistical records of the viewing duration of the presentation information.

(3) The average time interval for the user to close the presentation information is less than the time interval threshold information. For example, the network device acquires and statistically calculates the average time interval data of the user's closing operation on the presentation information. If the time interval between the user's current closing operation and the previous closing operation is less than the time interval threshold information, the trigger condition is met, and the user is provided with Motivational video message.

(4) The coverage of the current chapter page by the presentation information is smaller than the area threshold information. In some embodiments, when the actual presentation position of the closed presentation information (such as an advertisement) is far away and does not affect the user's normal reading, it is determined that the trigger condition is met, and the incentive video information is sent to the user equipment. For example, when the presentation information is presented on the current chapter page, the coverage area of the current chapter page by the presentation information is smaller than the area threshold information (for example, covering 1/8 of the current chapter page), which does not affect the normal reading of the user, then When the user closes the presentation information, incentive video information is provided to the user.

(5) The presentation information is presented in a blank area of the current chapter page. In some embodiments, the actual presentation position of the closed presentation information (such as an advertisement) is far away and does not affect the normal reading of the user, then it is determined that the trigger condition is met, and the incentive video information is sent to the user equipment. For example, when the presentation information is presented in the current chapter page, the presentation information is located in the blank area of the current chapter page and does not affect the normal reading of the user, then when the user closes the presentation information, the incentive video information is provided to the user.

In some embodiments, the step S103 further includes: the network device sends the display mode information corresponding to the incentive video information to the user equipment, so as to display the incentive video in the novel application according to the display mode information information. In some embodiments, each incentive video information has its corresponding presentation mode information, and the network device also sends the presentation mode information corresponding to the incentive video information to the user equipment while sending the incentive video information to the user equipment. In some embodiments, the display method information is used to avoid covering the content of the current chapter page when the incentive video information is displayed on the current chapter page; in some embodiments, the display method information is used to make the incentive video information better The display effect of the incentive video information is displayed on the current chapter page (for example, when the incentive video information is displayed in full screen, the display effect of the incentive video information is better).

In some embodiments, the presentation information includes any of the following:

(1) The incentive video information is displayed in full screen on the current chapter page. For example, as shown in FIG. 4 , the incentive video information is displayed in full screen on the user equipment. When the incentive video information is displayed in full screen, the viewing effect is better, which can improve the user's viewing experience of the incentive video information.

(2) The incentive video information is displayed on the current chapter page through a video window. For example, the incentive video information is displayed in a video window, and the video window is superimposed on the current chapter page. The size of the video window can be set in advance as required, for example, smaller than the normal size of the user equipment (such as a mobile phone), or the user can set the size of the video window by dragging and dropping the video window according to actual needs. By displaying the incentive video information through a video window, the current chapter page can be prevented from being blocked by the playback of the incentive video information, thereby reducing the impact on the normal reading of the user.

(3) The incentive video information is displayed on the current chapter page through a floating window. For example, the incentive video information is displayed through a floating window. The size of the floating window is generally small to minimize the blocking of the current chapter page, and the user can drag the position of the floating window as needed to avoid blocking the current chapter page. Shading of chapter pages.

(4) The incentive video information is displayed at a page corner of the current chapter page through a pop-up box. For example, by popping up a pop-up frame, the incentive video information is displayed in the pop-up frame, so as to avoid blocking the current chapter page.

(5) The incentive video information is displayed on the current chapter page through the AR window, wherein the position of the incentive video information in the AR window moves from bottom to top according to the user's average reading speed. In some embodiments, the incentive video information may also be displayed in the form of AR. For example, if the incentive video information is an AR video, and the incentive video information is displayed through an AR window, and the average reading speed of the user is one page every 5 minutes, the incentive video information will move from the bottom of the current chapter page at a uniform speed within 5 minutes to the top of the current chapter page, so as not to affect the normal reading of the user.

(6) The incentive video information is displayed through the top icon of the current chapter page. For example, the top icon is set on the top of the current chapter page, and the incentive video information is displayed in this area without affecting the normal reading of the user.

(7) The incentive video information is displayed through the sign-in page of the current chapter page. For example, displaying incentive video information through the sign-in page of the current chapter page will not affect the normal reading of the user.

In some embodiments, the device further includes a first-five module (not shown), and the first-five module is used to obtain the viewing information of the incentive video information by the user; Viewing information of information performs a rewarding action on said user.

Here, the specific implementation examples of the above-mentioned modules 1-5 are the same as or similar to the embodiment of the above-mentioned step S105, so they will not be repeated here, and are hereby incorporated by reference.

In some embodiments, the reward operation performed on the user includes any of the following:

(1) Transfer resources to the account corresponding to the user. For example, after a user watches incentive video information, the network device finds the account corresponding to the user based on the user's identifier (such as an account number or a corresponding user equipment identifier), and transfers resources to the account corresponding to the user. By transferring resources to the account corresponding to the user, the user can obtain corresponding rewards by watching the incentive video information. Here, the "resources" referred to in this application include but are not limited to the cash balance in the user account, account points, vouchers, redemption codes (such as redemption codes that can be used to exchange novel chapters or novels), etc. Those skilled in the art should be able to understand that the expression forms of these "resources" are only examples rather than limitations to this application. Any existing or future possible expression forms that can be applied to this application are also included in the scope of protection of this application. and is incorporated herein by reference.

(2) Unlocking at least one chapter after the current chapter page. For example, each chapter in the target novel to which the current chapter page belongs needs to be unlocked before reading, and the user can unlock at least one chapter after the current chapter page by watching the incentive video information sent by the network device, so as to facilitate subsequent reading by the user.

(3) Updating at least one chapter that has not been updated in the target novel to which the current chapter page belongs. For example, the target novel to which the current chapter page belongs normally updates one chapter every day or one chapter every week, and the user can update at least one chapter that has not been updated in advance by watching the incentive video information, and read the content that has not been updated in advance . By watching the incentive video information, the user's reading experience is greatly improved.

(4) Reduce the presentation time of the presentation information on the current chapter page. For example, when the incentive video information is not watched, the presentation time of the presentation information (such as a general advertisement) should be 20 minutes. By watching the incentive video information, the presentation time of the presentation information can be reduced, for example, the playback of the incentive video information The time is 15 seconds. After the user watches the incentive video information for 15 seconds, the user will be exempted from displaying information (such as ordinary advertisements) within 20 minutes after the timer starts.

Fig. 6 shows a user equipment for providing incentive video information according to another aspect of the present application, the equipment includes a 21 module, a 22 module and a 23 module.

Specifically, the 21 module is used to display presentation information on the current chapter page of the novel application of the user equipment. In some embodiments, the presentation information includes, but is not limited to, advertisement information, promotion information, and the like. For example, a novel application is installed in the user equipment, and the user reads novels provided in the novel application through the novel application. For example, the user reads the current chapter page through the novel application. During the reading process, a presentation information (such as an advertisement) window pops up on the current chapter page, and the presentation information is displayed through the presentation information window. In some embodiments, The presentation information is a common graphic or video advertisement; in some embodiments, the presentation information is a common animation advertisement.

The two-two module is configured to send an incentive video request to the network device corresponding to the novel application in response to the user's closing operation on the presentation information. In some embodiments, the user equipment sends an incentive video request to the network device in response to the user closing the presentation information, so as to obtain and play the incentive video information. In some embodiments, referring to the presentation information shown in FIG. 3( a), there is a close button on the presentation information window, and the user closes the presentation information in the current page by clicking the close button, and the user equipment responds to The closing operation sends an incentive video request message to the network device.

The second and third modules are used to receive and play the incentive video information returned by the network device based on the incentive video request. For example, the network device sends incentive video information to the user equipment based on the received incentive video request information. The user equipment receives and plays the incentive video information.

For example, a novel application X is installed in the user equipment, and the user is using the novel application X to read the current chapter page (for example, a certain page in Chapter 2) of the novel. At this time, a graphic advertisement (presentation information) pops up through the advertisement window, such as a schematic diagram of the effect shown in FIG. 3( a ). The ad window has a close button (eg "x" in the upper right corner). The user closes the advertisement by clicking the close button. The user equipment sends an incentive video request to the corresponding network device in response to the shutdown operation, and the network device queries and acquires the incentive video information corresponding to the user in response to the incentive video request, and sends the incentive video information obtained through the query to the user equipment. After receiving the incentive video information, the user equipment plays the incentive video information on the current chapter page. The user can obtain corresponding rewards after watching the incentive video information, and the provider of the incentive video information can also obtain diversion rewards. Both the user and the provider are profited, and when the user is not interested in presenting information, the incentive video information provides benefits for the user and the information provider respectively. In this embodiment, the user equipment obtains the incentive video information by sending an incentive video request to the network device, and the incentive video request is generated by the user equipment in response to the user's closing operation on the presentation information.

In some embodiments, the 22 module includes a 221 module (not shown) and a 222 module (not shown). The 221 module is used to respond to the user's closing operation on the presentation information, and superimpose on the current chapter page to present the consultation page of whether to watch the incentive video information; the 222 module is used to respond to the user's Inquiring about the operation of confirming to watch the rewarded video on the page, sending a request for the rewarded video to the network device corresponding to the novel application.

Here, the specific implementation examples of the above-mentioned 221 module and 222 module are the same as or similar to the embodiments of the above-mentioned step S2021 and step S2022, so they will not be described in detail here, and are included here by reference.

In some embodiments, the two-two-one module is configured to respond to the user's closing operation on the presentation information, and detect whether the closing operation satisfies the trigger condition of providing the user with an inquiry page for viewing incentive video information; if The closing operation satisfies the triggering condition, and a page asking whether to watch incentive video information is superimposed on the current chapter page; otherwise, the closing operation is ignored.

Here, the example of the specific implementation of the above-mentioned 221 module is the same as or similar to the embodiment of the above-mentioned step S2021, so it will not be described in detail here, and it is included here by reference.

In some embodiments, the trigger conditions include at least one of the following:

(1) The average frequency at which the user closes the historical presentation information is less than the frequency threshold information. For example, the user device acquires and statistically calculates the frequency data of the user's closing operation on the presentation information. If the user closes the presentation information (advertisement) infrequently (the average frequency is less than the frequency threshold information), it means that the user can accept the presentation information displayed on the current chapter page. , you need to send the user a query page whether to watch incentive video information; if the user closes the advertisement information continuously (the average frequency is greater than or equal to the frequency threshold information), it means that the user cannot accept the presentation information presented on the current chapter page, and it is not necessary Send the inquiry page of whether to watch the incentive video information, and recommend the incentive video information for the user by directly sending the incentive video information to the user, so as to continue to achieve the purpose of information promotion for the user.

(2) The average viewing duration of the historical presentation information by the user is longer than the average viewing duration information. For example, the user equipment obtains and statistically records the user's average viewing time of presence information (for example, an average of 15-20 seconds per view), and judges based on the average viewing time whether the presence information closing event sent by the user satisfies the trigger condition. For example, the user watches the presentation information for more than 10 minutes each time, and the average duration information is 5 minutes. When the user closes the presentation information, incentive video information is provided to the user.

(3) The average time interval for the user to close the presentation information is greater than the time interval threshold information. For example, the user equipment acquires and statistically calculates the average time interval data of the user's closing operation on the presentation information, and if the time interval between the user's current closing operation and the previous closing operation is greater than the time interval threshold information, provide the user with a consultation page; or , if the average time interval between the user's two closing operations is greater than the time interval threshold information, a consultation page is provided for the user.

(4) The coverage of the current chapter page by the presentation information is greater than the area threshold information. In some embodiments, if the closed presentation information (such as an advertisement) affects the normal reading of the user, it is necessary to send a consultation page; on the contrary, the actual presentation position of the closed presentation information (such as an advertisement) is relatively biased and does not affect the user. For normal reading, there is no need to post a consultation page. For example, when the presentation information is presented on the current chapter page, the coverage area of the current chapter page by the presentation information is larger than the area threshold information (for example, covering 2/3 of the area of the current chapter page), which affects the normal reading of the user, then When the user closes the presented information, a request page is sent to the user.

(5) The presentation information is presented in the text part of the current chapter page. In some embodiments, if the closed presentation information (such as an advertisement) affects the normal reading of the user, it is necessary to send a consultation page; on the contrary, the actual presentation position of the closed presentation information (such as an advertisement) is relatively biased and does not affect the user. For normal reading, there is no need to post a consultation page. For example, when the presentation information is presented in the current chapter page, the presentation information covers the main body of the current chapter page and affects the normal reading of the user, then the user sends the inquiry page to the user when closing the presentation information.

In some embodiments, the device further includes a 24 module (not shown), and the 24 module is used to determine the display mode corresponding to the incentive video information returned by the network device according to the content information of the current chapter page information; the user equipment plays the incentive video information on the current chapter page according to the display manner information.

Here, the specific implementation of the above-mentioned two-fourth module is the same as or similar to the embodiment of the above-mentioned step S204, so it will not be described in detail here, and it is included here by reference.

In some embodiments, the user equipment determines the display mode information corresponding to the incentive video information based on the incentive video information sent by the network device. For example, the user equipment presets the display mode information for the incentive video information. When the incentive video information is received , the rewarded video information is displayed according to the display mode information. The presentation information includes any of the following:

(1) The incentive video information is displayed in full screen on the current chapter page. For example, as shown in FIG. 4 , the incentive video information is displayed in full screen on the user equipment. When the incentive video information is displayed in full screen, the viewing effect is better, which can improve the user's viewing experience of the incentive video information.

(2) The incentive video information is displayed on the current chapter page through a video window. For example, the incentive video information is displayed in a video window, and the video window is superimposed on the current chapter page. The size of the video window can be set in advance as required, for example, smaller than the normal size of the user equipment (such as a mobile phone), or the user can set the size of the video window by dragging and dropping the video window according to actual needs. By displaying the incentive video information through a video window, the current chapter page can be prevented from being blocked by the playback of the incentive video information, thereby reducing the impact on the normal reading of the user.

(3) The incentive video information is displayed on the current chapter page through a floating window. For example, the incentive video information is displayed through a floating window. The size of the floating window is generally small to minimize the blocking of the current chapter page, and the user can drag the position of the floating window as needed to avoid blocking the current chapter page. Shading of chapter pages.

(4) The incentive video information is displayed at a page corner of the current chapter page through a pop-up box. For example, by popping up a pop-up frame, the incentive video information is displayed in the pop-up frame, so as to avoid blocking the current chapter page.

(5) The incentive video information is displayed on the current chapter page through the AR window, wherein the position of the incentive video information in the AR window moves from bottom to top according to the user's average reading speed. In some embodiments, the incentive video information may also be displayed in the form of AR. For example, if the incentive video information is an AR video, and the incentive video information is displayed through an AR window, and the average reading speed of the user is one page every 5 minutes, the incentive video information will move from the bottom of the current chapter page at a uniform speed within 5 minutes to the top of the current chapter page, so as not to affect the normal reading of the user.

(6) The incentive video information is displayed through the top icon of the current chapter page. For example, the top icon is set on the top of the current chapter page, and the incentive video information is displayed in this area without affecting the normal reading of the user.

(7) The incentive video information is displayed through the sign-in page of the current chapter page. For example, displaying incentive video information through the sign-in page of the current chapter page will not affect the normal reading of the user.

The present application also provides a computer-readable storage medium, the computer-readable storage medium stores computer codes, and when the computer codes are executed, the method described in any one of the preceding items is executed.

The present application also provides a computer program product, when the computer program product is executed by a computer device, the method described in any one of the preceding items is executed.

The present application also provides a kind of computer equipment, and described computer equipment comprises:

one or more processors;

memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are made to implement the method as described in any one of the preceding items.

FIG. 7 illustrates an exemplary system that may be used to implement various embodiments described in this application;

As shown in FIG. 7 , in some embodiments, the system 1000 can be used as any one of the network device, the first user device or the second user device in each of the embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage device 1020 ) having instructions and be coupled to the one or more computer-readable media and configured to execute The instructions are one or more processors (eg, processor(s) 1005 ) implementing a module to perform the actions described in this application.

For one embodiment, system control module 1010 may include any suitable interface controller to provide at least one of processor(s) 1005 and/or any suitable device or component in communication with system control module 1010 Any suitable interface.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015 . The memory controller module 1030 may be a hardware module, a software module and/or a firmware module.

System memory 1015 may be used, for example, to load and store data and/or instructions for system 1000 . For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, system memory 1015 may include Double Data Rate Type Quad Synchronous Dynamic Random Access Memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide interfaces to NVM/storage devices 1020 and communication interface(s) 1025 .

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more hard drives ( Hard Disk (HDD), one or more compact disc (CD) drives, and/or one or more digital versatile disc (DVD) drives).

NVM/storage device 1020 may include a storage resource that is physically part of the device on which system 1000 is installed, or it may be accessible by the device without necessarily being part of the device. For example, NVM/storage device 1020 can be accessed over a network via communication interface(s) 1025 .

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged with the logic of one or more controllers of the system control module 1010 (eg, the memory controller module 1030 ). For one embodiment, at least one of the processor(s) 1005 may be packaged with the logic of one or more controllers of the system control module 1010 to form a system-in-package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die as the logic of the one or more controllers of the system control module 1010 . For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with the logic of the one or more controllers of the system control module 1010 to form a system on chip (SoC).

In various embodiments, system 1000 may be, but is not limited to, a server, workstation, desktop computing device, or mobile computing device (eg, laptop computing device, handheld computing device, tablet computer, netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or a different architecture. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, liquid crystal display (LCD) screens (including touch-screen displays), non-volatile memory ports, multiple antennas, graphics chips, application-specific integrated circuits ( ASIC) and speakers.

It should be noted that the present application can be implemented in software and/or a combination of software and hardware, for example, it can be implemented by using an application specific integrated circuit (ASIC), a general-purpose computer or any other similar hardware devices. In one embodiment, the software program of the present application can be executed by a processor to realize the steps or functions described above. Likewise, the software program (including associated data structures) of the present application can be stored in a computer-readable recording medium such as RAM memory, magnetic or optical drive or floppy disk and the like. In addition, some steps or functions of the present application may be implemented by hardware, for example, as a circuit that cooperates with a processor to execute each step or function.

In addition, a part of the present application can be applied as a computer program product, such as a computer program instruction. When it is executed by a computer, the method and/or technical solution according to the present application can be invoked or provided through the operation of the computer. Those skilled in the art should understand that computer program instructions exist in computer-readable media in forms including but not limited to source files, executable files, installation package files, etc. Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding post-installation program program. Here, a computer readable medium may be any available computer readable storage medium or communication medium that can be accessed by a computer.

Communication media includes the media whereby communication signals embodying, for example, computer readable instructions, data structures, program modules or other data are transmitted from one system to another. Communication media can include guided transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (unguided transmission) media capable of propagating waves of energy, such as acoustic, electromagnetic, RF, microwave, and infrared . Computer readable instructions, data structures, program modules or other data may be embodied, for example, as a modulated data signal in a wireless medium such as a carrier wave or similar mechanism such as embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics changed or set in such a manner as to encode information in the signal. Modulation can be analog, digital or mixed modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, volatile, volatile, or Removable and non-removable media. For example, computer-readable storage media include, but are not limited to, volatile memories such as random access memories (RAM, DRAM, SRAM); and nonvolatile memories such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other media known now or developed in the future capable of storing data for computer systems Computer readable information/data used.

Here, an embodiment according to the present application includes an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, triggering The operation of the device is based on the foregoing methods and/or technical solutions according to multiple embodiments of the present application.

It will be apparent to those skilled in the art that the present application is not limited to the details of the exemplary embodiments described above, but that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Therefore, the embodiments should be regarded as exemplary and not restrictive in all points of view, and the scope of the application is defined by the appended claims rather than the foregoing description, and it is intended that the scope of the present application be defined by the appended claims rather than by the foregoing description. All changes within the meaning and range of equivalents of the elements are embraced in this application. Any reference sign in a claim should not be construed as limiting the claim concerned. In addition, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means stated in the device claims may also be realized by one unit or device through software or hardware. The words first, second, etc. are used to denote names without implying any particular order.

Claims (18)

1. A method for providing incentive video information at a network device end, wherein the method includes: receiving a closing event of presentation information in the novel application of the user equipment sent by the user equipment, wherein the closing event of the presentation information is that the user equipment responds to closing of the presentation information in the current chapter page of the novel application by the user operation sent; Obtain incentive video information corresponding to the user in response to the presentation information closing event; The incentive video information is sent to the user equipment, so as to display the incentive video information in the novel application. 2. The method of claim 1, wherein the method further comprises: updating the current chapter page by embedding the incentive video information into the current chapter page; The sending the incentive video information to the user equipment to display the incentive video information in the novel application includes: Sending the updated current chapter page to the user equipment, so as to display the incentive video information on the user equipment. 3. The method according to claim 1, wherein said obtaining incentive video information corresponding to said user in response to said presentation information closing event comprises: In response to the event of closing the presentation information, determine incentive video information corresponding to the user, and acquire the incentive video information. 4. The method according to claim 3, wherein the determining the incentive video information corresponding to the user comprises any of the following: querying the incentive video information corresponding to the user in the incentive video information database according to the attribute information of the user; Query the incentive video information corresponding to the user in the incentive video information database according to the scene information appearing in the current chapter page; Determine incentive video information corresponding to the user according to the current chapter page, wherein there is a mapping relationship between the current chapter page and the incentive video information; Determine the incentive video information corresponding to the user according to the provider information of the presentation information, where the provider information of the presentation information is the same as the provider information of the incentive video information; The incentive video information corresponding to the user is determined according to the attribute information of the presentation information, wherein the attribute information of the presentation information is different from the attribute information of the incentive video information. 5. The method according to any one of claims 1 to 4, wherein said obtaining incentive video information corresponding to said user in response to said presentation information closing event comprises: In response to the presence information closing event, detecting whether the presence information closing event satisfies a trigger condition for providing incentive video information to the user; If the presenting information closing event satisfies the trigger condition, acquire the incentive video information corresponding to the user; otherwise, ignore the presenting information closing event. 6. The method according to claim 5, wherein the trigger condition comprises at least one of the following: The closing frequency of the historical presentation information by the user is equal to or greater than the frequency threshold information; The user's average viewing duration of historical presentation information is less than or equal to the average viewing duration information; The average time interval for the user to close the presentation information is less than the time interval threshold information; The coverage of the current chapter page by the presentation information is smaller than the area threshold information; The presentation information is presented in a blank area of the current chapter page. 7. The method according to claim 1, wherein the sending the incentive video information to the user equipment to display the incentive video information in the novel application further comprises: Sending display manner information corresponding to the incentive video information to the user equipment, so as to display the incentive video information in the novel application according to the display manner information. 8. The method according to claim 7, wherein the presentation information includes any of the following: The incentive video information is displayed in full screen on the current chapter page; The incentive video information is displayed on the current chapter page through a video window; The incentive video information is displayed on the current chapter page through a floating window; The incentive video information is displayed at the page corner of the current chapter page through a bullet box; The incentive video information is displayed on the current chapter page through the AR window, wherein the position of the incentive video information in the AR window moves from bottom to top according to the user's average reading speed; The incentive video information is displayed through the top icon of the current chapter page; The incentive video information is displayed through the sign-in page of the current chapter page. 9. The method of claim 1, wherein the method further comprises: Obtaining information on viewing of the incentive video information by the user; performing a rewarding operation on the user according to viewing information of the incentive video information by the user. 10. The method of claim 9, wherein the rewarding action performed on the user comprises any of the following: Transfer resources to the account corresponding to the user; Unlock at least one chapter after the current chapter page; Updating at least one chapter that has not been updated in the target novel to which the current chapter page belongs; Reduce the presentation time of the presentation information on the current chapter page. 11. A method for providing incentive video information at a user equipment end, wherein the method comprises: displaying presentation information in the current chapter page of the novel application on the user device; In response to the user's closing operation on the presentation information, sending an incentive video request to the network device corresponding to the novel application; receiving and playing the incentive video information returned by the network device based on the incentive video request. 12. The method according to claim 11, wherein, in response to the closing operation of the presentation information by the user, sending an incentive video request to the network device corresponding to the novel application comprises: In response to the user's closing operation on the presentation information, superimposing on the current chapter page presents an inquiry page on whether to watch incentive video information; In response to the user's operation of confirming to watch the incentive video on the consultation page, an incentive video request is sent to the network device corresponding to the novel application. 13. The method according to claim 12, wherein, in response to the closing operation of the presentation information by the user, superimposing and presenting an inquiry page on whether to watch incentive video information on the current chapter page, comprising: Responding to the closing operation of the presentation information by the user, detecting whether the closing operation satisfies the trigger condition of providing the user with an inquiry page for viewing incentive video information; If the closing operation satisfies the trigger condition, a query page asking whether to watch incentive video information is superimposed on the current chapter page; otherwise, the closing operation is ignored. 14. The method according to claim 13, wherein the trigger condition comprises at least one of the following: The average frequency at which the user closes the historical presentation information is less than the frequency threshold information; The average viewing duration of the user for historical presentation information is longer than the average viewing duration information; The average time interval for the user to close the presentation information is greater than the time interval threshold information; The coverage of the presentation information on the current chapter page is greater than the area threshold information; The presentation information is presented in the text part of the current chapter page. 15. The method of claim 11, wherein the method further comprises: determining, according to the content information of the current chapter page, the display mode information corresponding to the incentive video information returned by the network device; The incentive video information is played on the current chapter page according to the presentation manner information. 16. The method according to claim 15, wherein the presentation information includes any of the following: The incentive video information is displayed in full screen on the current chapter page; The incentive video information is displayed on the current chapter page through a video window; The incentive video information is displayed on the current chapter page through a floating window; The incentive video information is displayed at the page corner of the current chapter page through a bullet box; The incentive video information is displayed on the current chapter page through the AR window, wherein the position of the incentive video information in the AR window moves from bottom to top according to the user's average reading speed; The incentive video information is displayed through the top icon of the current chapter page; The incentive video information is displayed through the sign-in page of the current chapter page. 17. A device for providing incentive video information, wherein the device comprises: processor; and A memory arranged to store computer-executable instructions which, when executed, cause the processor to perform the operations of the method as claimed in any one of claims 1 to 16. 18. A computer readable medium storing instructions which, when executed, cause a system to perform the operations of the method of any one of claims 1 to 16.