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CN110134869A - A kind of information-pushing method, device, equipment and storage medium - Google Patents

A kind of information-pushing method, device, equipment and storage medium Download PDF

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Publication number
CN110134869A
CN110134869A CN201910406465.XA CN201910406465A CN110134869A CN 110134869 A CN110134869 A CN 110134869A CN 201910406465 A CN201910406465 A CN 201910406465A CN 110134869 A CN110134869 A CN 110134869A
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CN
China
Prior art keywords
pushed information
matched
module
application client
information
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Granted
Application number
CN201910406465.XA
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Chinese (zh)
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CN110134869B (en
Inventor
王海志
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Suzhou Da Jia Ying Information Technology Co Ltd
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Suzhou Da Jia Ying Information Technology Co Ltd
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Priority to CN201910406465.XA priority Critical patent/CN110134869B/en
Publication of CN110134869A publication Critical patent/CN110134869A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the invention discloses a kind of information-pushing method, device, equipment and storage mediums.Wherein, this method comprises: creation quick entrance corresponding at least one functional module in application client, quick entrance are used for the display page into corresponding function module;When detecting the access to application client by quick entrance or conventional mouth, application client is opened, acquisition is shown with the matched display page of access stencil;It generates and is sent to server with the matched pushed information acquisition request of access stencil;Receive that server returns with the matched pushed information of access stencil, and pushed information is pushed in application client.The embodiment of the present invention can use access stencil and carry out difference push, can be directed to user's functional module currently in use, pointedly push content relevant to this functional module, and push is easier to cause the content of user interest, to improve the effect of information push.

Description

A kind of information-pushing method, device, equipment and storage medium
Technical field
The present embodiments relate to technical field of information processing more particularly to a kind of push of information, device, equipment and storages Medium.
Background technique
Information push is come into being with the rapid development of internet.Information push refers to information purposefully Active push is to user.Information push is actually technology information being automatically sent in face of user.
In the prior art, information push is pushed using application client mostly.In the table of mobile terminal Application client corresponding shortcut is set on face.User passes through the shortcut for clicking application client, into Enter the homepage of application client.Application client pushes scheduled pushed information when entering homepage, to user.
Drawback of the prior art is that: the mode for creating shortcut is not flexible, and the channel of information push is single, does not have Realize that accurately crowd divides.
Summary of the invention
The embodiment of the present invention provides a kind of information-pushing method, device, equipment and storage medium, can optimize existing wound Build the mode and information push mode of shortcut, the specific aim of enhancement information push.
In a first aspect, the embodiment of the invention provides a kind of information-pushing methods, comprising:
Create corresponding at least one functional module in application client quick entrance, quick entrance for into Enter the display page of corresponding function module;
When detecting the access to application client by quick entrance or conventional mouth, opens and apply journey Sequence client, acquisition are shown with the matched display page of access stencil;
It generates and is sent to server with the matched pushed information acquisition request of access stencil;
Receive server return with the matched pushed information of access stencil, and in application client push push Information.
Second aspect, the embodiment of the invention also provides a kind of information-pushing methods, comprising:
According to application client send with the matched pushed information acquisition request of access stencil, in the push prestored In information, inquiry and the matched pushed information of access stencil;
Pushed information is sent to application client.
The third aspect, the embodiment of the invention also provides a kind of information push-delivery apparatus, comprising:
Entrance creation module corresponding at least one functional module in application client fast enters for creating Mouthful, quick entrance is used for the display page into corresponding function module;
Page display module, for detecting by quick entrance or conventional mouth to application client When access, application client is opened, acquisition is shown with the matched display page of access stencil;
Request sending module is sent to server with the matched pushed information acquisition request of access stencil for generating;
Info push module, for receive server return with the matched pushed information of access stencil, and apply journey Pushed information is pushed in sequence client.
Fourth aspect, the embodiment of the invention also provides a kind of information push-delivery apparatus, comprising:
Information inquiry module is obtained for what is sent according to application client with the matched pushed information of access stencil Request, in the pushed information prestored, inquiry and the matched pushed information of access stencil;
Information sending module, for pushed information to be sent to application client.
5th aspect, the embodiment of the invention also provides a kind of equipment, comprising:
One or more processors;
Memory, for storing one or more programs;
When one or more programs are executed by one or more processors, so that one or more processors realize such as this hair Information-pushing method described in bright embodiment.
6th aspect, the embodiment of the invention also provides a kind of computer readable storage mediums, are stored thereon with computer Program, the computer program realize information-pushing method as described in the embodiments of the present invention when being executed by processor.
The embodiment of the present invention fast enters by the way that creation is corresponding at least one functional module in application client Mouthful, quick entrance is used for the display page into corresponding function module, and detects by quick entrance or conventional mouth When to the access of application client, application client is opened, is obtained and the matched display page progress of access stencil Then display generates and is sent to server with the matched pushed information acquisition request of access stencil, receive that server returns with The matched pushed information of access stencil, pushes pushed information in application client, and it is quick to solve prior art creation The problem of mode of mode is not flexible, and the channel of information push is single, is not carried out accurately crowd's division, can use visit It asks that form carries out difference push, user's functional module currently in use can be directed to, pointedly push and this functional module phase The content of pass, push is easier to cause the content of user interest, to improve the effect of information push.
Detailed description of the invention
Fig. 1 is a kind of flow chart for information-pushing method that the embodiment of the present invention one provides;
Fig. 2 is a kind of flow chart of information-pushing method provided by Embodiment 2 of the present invention;
Fig. 3 is a kind of flow chart for information-pushing method that the embodiment of the present invention three provides;
Fig. 4 is a kind of flow chart for information-pushing method that the embodiment of the present invention four provides;
Fig. 5 is a kind of structural schematic diagram for information push-delivery apparatus that the embodiment of the present invention five provides;
Fig. 6 is a kind of structural schematic diagram for information push-delivery apparatus that the embodiment of the present invention six provides;
Fig. 7 is a kind of structural schematic diagram for equipment that the embodiment of the present invention seven provides.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
Embodiment one
Fig. 1 is a kind of flow chart for information-pushing method that the embodiment of the present invention one provides.The present embodiment be applicable into The case where row information pushes, this method can be executed by information push-delivery apparatus, which can be using software and/or hardware Mode realizes that the device can be configured in computer equipment.For example, terminal device.As shown in Figure 1, this method specifically includes Following steps:
Step 101, creation quick entrance corresponding at least one functional module in application client, fast enter Mouth is for the display page into corresponding function module.
Wherein, application client is the client of application program.User can be answered by what is installed on terminal device With programmatic client, the various services provided using application program.There are many functional modules in application client.One function Energy module corresponds to a type of service.For example, functional module may include: shopping, news, book tickets and make a reservation.
Application program shows the mark that each application client can be set in desktop.For example, picture identification.With Family can enter the main display interface of the application client by clicking the mark of some application client.Main display The module id of each functional module of application client is provided in interface.User can be by clicking some function mould The module id of block enters the display interface of the functional module, uses the service of the functional module.The mark of application client Knowledge is the conventional mouth for entering application client.Each function mould in the main display interface of application client The module id of block is the conventional mouth for entered function module.
Quick entrance is used for the display page into corresponding function module.It is arranged for example, being shown in desktop in application program There is the quick entrance of shopping function module.User can by click application program show desktop in shopping function module it is quick Entrance is directly entered the display interface of shopping function module, uses shopping service.
Optionally, quick entrance corresponding at least one functional module in application client is created, can wrap It includes: obtaining quick entrance request to create, and the determining and matched objective function module of quick entrance request to create;According to function mould Block and module fast identify between corresponding relationship, application program show desktop in, add it is corresponding with objective function module Module fast identifies;Progress is fast identified to the matched page path of objective function module, functional attributes mark and module Binding, obtains the quick entrance of functional module;Wherein, page path is to be used to open the road of the display page of objective function module Diameter.
Step 102, when detecting the access to application client by quick entrance or conventional mouth, open Application client is opened, acquisition is shown with the matched display page of access stencil.
In a specific example, application client is detected by quick entrance to application client When access, application client is opened, the display page for obtaining functional module corresponding with quick entrance is shown.
In another specific example, application client for the routine into application client by entering When mouth detects the access to application client, application client is opened, the master for obtaining application client is aobvious Show that interface is shown.The module id of each functional module of application client is provided in main display interface.Using Programmatic client obtains when by detecting the access to the functional module for the conventional mouth into some functional module The display page corresponding with the functional module is shown.
Step 103, generation are sent to server with the matched pushed information acquisition request of access stencil.
Wherein, pushed information acquisition request is used for request pushed information.Pushed information can be advertisement.
In a specific example, application client is generated to be sent out with the matched pushed information acquisition request of access stencil Server is given, may include: application client is detecting that user enters objective function module by quick entrance When showing the page, the functional attributes mark of objective function module is obtained;Functional attributes mark is added to by application client In preset pushed information acquisition request, and the pushed information acquisition request for carrying functional attributes mark is sent to service Device.
Functional attributes mark is used to indicate that the mark of the functional attributes of functional module.Each functional module has respectively right The functional attributes mark answered.For example, the functional attributes mark of shopping function module is " shopping ".Server obtains application program visitor What family end was sent carries the pushed information acquisition request of functional attributes mark, in the pushed information prestored, inquiry and function The associated pushed information of attribute-bit will identify associated pushed information with functional attributes and be determined as and access stencil is matched pushes away It delivers letters breath, and application client will be sent to the matched pushed information of access stencil.
In another specific example, application client is generated and the matched pushed information acquisition request of access stencil It is sent to server, may include: application client is detecting that user enters objective function module by conventional mouth The display page when, preset pushed information acquisition request is sent to server.
Server obtains the preset pushed information acquisition request that application client is sent, and is pushed away according to preset information Rule is sent, obtains pushed information in the pushed information prestored, pushed information is determined as believing with the matched push of access stencil Breath, and application client will be sent to the matched pushed information of access stencil.Optionally, preset information push rule Push away corresponding with current time can be obtained in the pushed information prestored to preset pushed information corresponding with each period It delivers letters breath.
Step 104, receive that server returns with the matched pushed information of access stencil, and in application client Push pushed information.
In a specific example, server will be determined as with the associated pushed information of functional attributes mark and access stencil Matched pushed information, and application client will be sent to the matched pushed information of access stencil.Application client What end reception server returned identifies associated pushed information with functional attributes, and push and function in application client The associated pushed information of attribute-bit.
In another specific example, server pushes rule according to preset information, obtains in the pushed information prestored Take pushed information, by pushed information be determined as with the matched pushed information of access stencil, and will be with the matched push of access stencil Information is sent to application client.Application client receives the pushed information that server returns, and in application program The received pushed information of push in client.
The embodiment of the invention provides a kind of information-pushing methods, by creating and at least one in application client The corresponding quick entrance of a functional module, quick entrance are used for the display page into corresponding function module, and by quick When entrance or conventional mouth detect the access to application client, application client is opened, obtains and accesses The display page of the form matches is shown, is then generated and is sent to service with the matched pushed information acquisition request of access stencil Device, receive server return with the matched pushed information of access stencil, pushed information is pushed in application client, solve The mode that the prior art of having determined creates shortcut is not flexible, and the channel of information push is single, is not carried out accurately crowd The problem of division, can use access stencil and carry out difference push, can be directed to user's functional module currently in use, specific aim Ground pushes content relevant to this functional module, and push is easier to cause the content of user interest, to improve information push Effect.
Embodiment two
Fig. 2 is a kind of flow chart of information-pushing method provided by Embodiment 2 of the present invention.The present embodiment can with it is above-mentioned Each optinal plan combines in one or more embodiment, in the present embodiment, generates and believes with the matched push of access stencil Breath acquisition request be sent to server, may include: detect user by quick entrance enter objective function module show When showing the page, the functional attributes mark of objective function module is obtained;Functional attributes mark is added to preset pushed information to obtain It takes in request, and the pushed information acquisition request for carrying functional attributes mark is sent to server.
And creation quick entrance corresponding at least one functional module in application client, may include: Obtain quick entrance request to create, and the determining and matched objective function module of quick entrance request to create;According to functional module Corresponding relationship between fast identifying with module shows in desktop in application program, adds mould corresponding with objective function module Block fast identifies;It fast identifies and ties up to the matched page path of objective function module, functional attributes mark and module It is fixed, obtain the quick entrance of functional module;Wherein, page path is to be used to open the road of the display page of objective function module Diameter.
Step 201 obtains quick entrance request to create, and the determining and matched objective function mould of quick entrance request to create Block, quick entrance are used for the display page into corresponding function module.
In a specific example, user enters application program visitor by clicking the mark of some application client The main display interface at family end.The module id of each functional module of application client is provided in main display interface.With Family is shown in desktop by the way that the module id of some functional module is dragged to application program, is triggered matched with the functional module Quick entrance request to create.
In another specific example, user enters the application program by clicking the mark of some application client Then the main display interface of client enters display circle of the functional module by clicking the module id of some functional module Face.The control for inputting quick entrance request to create is previously provided on the display interface of functional module.User can pass through Control on the display interface of click function module, triggering and the matched quick entrance request to create of the functional module.
Application client obtains quick entrance request to create, and the determining and quick matched target of entrance request to create Functional module.
Step 202, according to functional module and module fast identify between corresponding relationship, application program show desktop In, it adds module corresponding with objective function module and fast identifies.
Wherein, it can be picture identification that module, which fast identifies,.
Step 203, to the matched page path of objective function module, functional attributes mark and module fast identify into Row binding, obtains the quick entrance of functional module;Wherein, page path is the display page for being used to open objective function module Path.
Step 204, when detecting the access to application client by quick entrance, open application client End, acquisition are shown with the matched display page of access stencil.
Wherein, user by click module fast identify, access application client, i.e., by with objective function module Matched quick entrance access application client.Application client is by matched quick with objective function module When entrance detects the access to application client, application client is opened, is matched according to objective function module Page path obtain the display page of corresponding with quick entrance objective function module and shown, realize that user passes through fast Entrance is directly entered the display page of objective function module.
Step 205, when detecting user by quick entrance and entering the display page of objective function module, obtain target The functional attributes of functional module identify.
Wherein, application client is in the display page for detecting user by quick entrance and entering objective function module When, it obtains and is identified with the matched functional attributes of objective function module.For example, objective function module is shopping function module.It obtains With the matched functional attributes mark " shopping " of shopping function module.
Functional attributes mark is added in preset pushed information acquisition request, and will carry functional category by step 206 Property mark pushed information acquisition request be sent to server.
Wherein, application client is added in preset pushed information acquisition request by identifying functional attributes, Obtain carrying the pushed information acquisition request of functional attributes mark.
Step 207, receive that server returns with the matched pushed information of access stencil, and in application client Push pushed information.
Wherein, server will identify associated pushed information with functional attributes and be determined as believing with the matched push of access stencil Breath, and application client will be sent to the matched pushed information of access stencil.Application client receives server What is returned identifies associated pushed information with functional attributes, and push is associated with functional attributes mark in application client Pushed information.
The embodiment of the invention provides a kind of information-pushing methods, pass through the determining and quick matched mesh of entrance request to create Mark functional module, according to functional module and module fast identify between corresponding relationship, application program show desktop in, add Module corresponding with objective function module fast identifies, and to the matched page path of objective function module, functional attributes mark Know and module is fast identified and bound, obtains the quick entrance of functional module, and detecting user by fast entering When mouth enters the display page of objective function module, the functional attributes mark of objective function module is added to preset push and is believed It ceases in acquisition request, and the pushed information acquisition request for carrying functional attributes mark is sent to server, it can be for use Family functional module currently in use, pointedly pushes content relevant to this functional module, and push is easier to cause user emerging The content of interest, to improve the effect of information push.
Embodiment three
Fig. 3 is a kind of flow chart for information-pushing method that the embodiment of the present invention three provides.The present embodiment can with it is above-mentioned Each optinal plan combines in one or more embodiment, in the present embodiment, generates and believes with the matched push of access stencil Breath acquisition request be sent to server, may include: detect user by conventional mouth enter objective function module show When showing the page, preset pushed information acquisition request is sent to server.
As shown in figure 3, this method specifically comprises the following steps:
Step 301, creation quick entrance corresponding at least one functional module in application client, fast enter Mouth is for the display page into corresponding function module.
Step 302, when detecting the access to application client by conventional mouth, open application client End, acquisition are shown with the matched display page of access stencil.
Wherein, application client for the conventional mouth into application client by detecting to application When the access of programmatic client, application client is opened, the main display interface for obtaining application client is shown. The module id of each functional module of application client is provided in main display interface.Application client is passing through When conventional mouth for entering some functional module detects the access to the functional module, obtain corresponding with the functional module The display page shown.
Step 303, when detecting user by conventional mouth and entering the display page of objective function module, will be preset Pushed information acquisition request is sent to server.
Wherein, application client is in the display page for detecting user by conventional mouth and entering objective function module When, preset pushed information acquisition request is sent to server.Server obtains the preset of application client transmission Pushed information acquisition request pushes rule according to preset information, obtains pushed information in the pushed information prestored, will push Information be determined as with the matched pushed information of access stencil, and application program will be sent to the matched pushed information of access stencil Client.
Optionally, preset information push rule can prestore to preset pushed information corresponding with each period Pushed information in obtain corresponding with current time pushed information.
Step 304, receive that server returns with the matched pushed information of access stencil, and in application client Push pushed information.
Wherein, server pushes rule according to preset information, obtains pushed information in the pushed information prestored, will push away Breath of delivering letters be determined as with the matched pushed information of access stencil, and will be sent to the matched pushed information of access stencil using journey Sequence client.Application client receives the pushed information that server returns, and pushes and receive in application client Pushed information.
The embodiment of the invention provides a kind of information-pushing method, by detecting that user enters mesh by conventional mouth When marking the display page of functional module, preset pushed information acquisition request is sent to server.It can pass through in user normal When rule entrance enters the display page of objective function module, rule is pushed according to preset information and carries out information push.
Example IV
Fig. 4 is a kind of flow chart for information-pushing method that the embodiment of the present invention four provides.The present embodiment be applicable into The case where row information pushes, this method can be executed by information push-delivery apparatus, which can be using software and/or hardware Mode realizes that the device can be configured in computer equipment.For example, server.As shown in figure 4, this method specifically include as Lower step:
Step 401, according to application client send with the matched pushed information acquisition request of access stencil, pre- In the pushed information deposited, inquiry and the matched pushed information of access stencil.
Wherein, pushed information acquisition request is used for request pushed information.Pushed information can be advertisement.
In a specific example, application client is detecting that user enters objective function mould by quick entrance When the display page of block, the functional attributes mark of objective function module is obtained;Application client adds functional attributes mark It adds in preset pushed information acquisition request, and the pushed information acquisition request for carrying functional attributes mark is sent to clothes Business device.Optionally, it inquires and visits in the pushed information prestored according to the matched pushed information acquisition request of access stencil The pushed information for asking the form matches may include: in the pushed information prestored, and inquiry identifies associated push with functional attributes Information;Pushed information is determined as and the matched pushed information of access stencil.
Wherein, functional attributes mark is used to indicate that the mark of the functional attributes of functional module.Each functional module has Corresponding functional attributes mark.For example, the functional attributes mark of shopping function module is " shopping ".Server obtains application What programmatic client was sent carries the pushed information acquisition request of functional attributes mark, in the pushed information prestored, inquiry Associated pushed information is identified with functional attributes, associated pushed information will be identified with functional attributes and be determined as and access stencil The pushed information matched.
In another specific example, application client is detecting that user enters objective function by conventional mouth When the display page of module, preset pushed information acquisition request is sent to server.Optionally, according to access stencil The pushed information acquisition request matched, in the pushed information prestored, inquiry and the matched pushed information of access stencil be can wrap It includes: rule being pushed according to preset information, obtains pushed information in the pushed information prestored;Pushed information is determined as and is visited Ask the pushed information of the form matches.
Wherein, server obtains the preset pushed information acquisition request that application client is sent, according to preset Information push rule, obtains pushed information in the pushed information prestored, pushed information is determined as matched with access stencil Pushed information, and application client will be sent to the matched pushed information of access stencil.Optionally, preset information pushes away Send rule that can obtain and current time pair in the pushed information prestored to preset pushed information corresponding with each period The pushed information answered.
Pushed information is sent to application client by step 402.
In a specific example, server will be determined as with the associated pushed information of functional attributes mark and access stencil Matched pushed information, and application client will be sent to the matched pushed information of access stencil.Application client What end reception server returned identifies associated pushed information with functional attributes, and push and function in application client The associated pushed information of attribute-bit.
In another specific example, server pushes rule according to preset information, obtains in the pushed information prestored Take pushed information, by pushed information be determined as with the matched pushed information of access stencil, and will be with the matched push of access stencil Information is sent to application client.Application client receives the pushed information that server returns, and in application program The received pushed information of push in client.
The embodiment of the invention provides a kind of information-pushing method, by being sent according to application client and access The pushed information acquisition request of the form matches, in the pushed information prestored, inquiry and the matched pushed information of access stencil, and Pushed information is sent to application client, the mode for solving prior art creation shortcut is not flexible, and information The channel of push is single, be not carried out accurately crowd division the problem of, can pointedly will it is relevant to functional module in Appearance is provided to application client, so that application client pushes content relevant to functional module, push is easier Cause the content of user interest, to improve the effect of information push.
Embodiment five
Fig. 5 is a kind of structural schematic diagram for information push-delivery apparatus that the embodiment of the present invention five provides.As shown in figure 5, described Device can be configured at computer equipment, comprising: entrance creation module 501, page display module 502, request sending module 503 And info push module 504.
Wherein, entrance creation module 501, it is corresponding at least one functional module in application client for creating Quick entrance, quick entrance be used for into corresponding function module the display page;Page display module 502, for passing through When quick entrance or conventional mouth detect the access to application client, open application client, obtain with The matched display page of access stencil is shown;Request sending module 503 is believed for generating with the matched push of access stencil Breath acquisition request is sent to server;Info push module 504, for receive server return with access stencil is matched pushes away It delivers letters breath, and pushes pushed information in application client.
The embodiment of the invention provides a kind of information push-delivery apparatus, by creating and at least one in application client The corresponding quick entrance of a functional module, quick entrance are used for the display page into corresponding function module, and by quick When entrance or conventional mouth detect the access to application client, application client is opened, obtains and accesses The display page of the form matches is shown, is then generated and is sent to service with the matched pushed information acquisition request of access stencil Device, receive server return with the matched pushed information of access stencil, pushed information is pushed in application client, solve The mode that the prior art of having determined creates shortcut is not flexible, and the channel of information push is single, is not carried out accurately crowd The problem of division, can use access stencil and carry out difference push, can be directed to user's functional module currently in use, specific aim Ground pushes content relevant to this functional module, and push is easier to cause the content of user interest, to improve information push Effect.
On the basis of the various embodiments described above, request sending module 503 may include: mark acquiring unit, for examining When measuring user and entering the display page of objective function module by quick entrance, the functional attributes mark of objective function module is obtained Know;Adding unit is identified, for functional attributes mark to be added in preset pushed information acquisition request, and will be carried active The pushed information acquisition request of energy attribute-bit is sent to server.
On the basis of the various embodiments described above, request sending module 503 may include: default request transmitting unit, be used for When detecting user by conventional mouth and entering the display page of objective function module, by preset pushed information acquisition request It is sent to server.
On the basis of the various embodiments described above, entrance creation module 501 may include: functional module determination unit, be used for Obtain quick entrance request to create, and the determining and matched objective function module of quick entrance request to create;Quick mark determines Unit shows in desktop in application program for the corresponding relationship between fast being identified according to functional module and module, addition with The corresponding module of objective function module fast identifies;Path binding unit, for the matched page road of objective function module Diameter, functional attributes mark and module are fast identified and are bound, and obtain the quick entrance of functional module;Wherein, page path It is the path for being used to open the display page of objective function module.
Information push side provided by the embodiment of the present invention can be performed in information push-delivery apparatus provided by the embodiment of the present invention Method has the corresponding functional module of execution method and beneficial effect.
Embodiment six
Fig. 6 is a kind of structural schematic diagram for information push-delivery apparatus that the embodiment of the present invention six provides.As shown in fig. 6, described Device can be configured at computer equipment, comprising: information inquiry module 601 and information sending module 602.
Wherein, information inquiry module 601, for being sent according to application client and access stencil matched push Information acquisition request, in the pushed information prestored, inquiry and the matched pushed information of access stencil;Information sending module 602, For pushed information to be sent to application client.
The embodiment of the invention provides a kind of information push-delivery apparatus, by being sent according to application client and access The pushed information acquisition request of the form matches, in the pushed information prestored, inquiry and the matched pushed information of access stencil, and Pushed information is sent to application client, the mode for solving prior art creation shortcut is not flexible, and information The problem of channel of push is single, is not carried out accurately crowd's division, can pointedly will be relevant to functional module Content is provided to application client, so that application client pushes content relevant to functional module, push is more held Easily cause the content of user interest, to improve the effect of information push.
On the basis of the various embodiments described above, pushed information acquisition request carries functional attributes mark;Information inquires mould Block 601 may include: the first query unit, in the pushed information prestored, inquiry to identify associated push away with functional attributes It delivers letters breath;First determination unit, for pushed information to be determined as and the matched pushed information of access stencil.
On the basis of the various embodiments described above, pushed information acquisition request is preset pushed information acquisition request;Information Enquiry module 601 may include: the second query unit, for pushing rule according to preset information, in the pushed information prestored Middle acquisition pushed information;Second determination unit, for pushed information to be determined as and the matched pushed information of access stencil.
Information push side provided by the embodiment of the present invention can be performed in information push-delivery apparatus provided by the embodiment of the present invention Method has the corresponding functional module of execution method and beneficial effect.
Embodiment seven
Fig. 7 is a kind of structural schematic diagram for equipment that the embodiment of the present invention seven provides.Fig. 7, which is shown, to be suitable for being used to realizing this The block diagram of the example devices 712 of invention embodiment.The equipment 712 that Fig. 7 is shown is only an example, should not be to the present invention The function and use scope of embodiment bring any restrictions.
As shown in fig. 7, equipment 712 is showed in the form of general purpose computing device.The component of equipment 712 may include but not Be limited to: one or more processor or processing unit 716, system storage 728, connecting different system components (including is Unite memory 728 and processing unit 716) bus 718.
Bus 718 indicates one of a few class bus structures or a variety of, including memory bus or Memory Controller, Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.It lifts For example, these architectures include but is not limited to industry standard architecture (ISA) bus, microchannel architecture (MAC) Bus, enhanced isa bus, Video Electronics Standards Association (VESA) local bus and peripheral component interconnection (PCI) bus.
Equipment 712 typically comprises a variety of computer system readable media.These media can be it is any can be by equipment The usable medium of 712 access, including volatile and non-volatile media, moveable and immovable medium.
System storage 728 may include the computer system readable media of form of volatile memory, such as deposit at random Access to memory (RAM) 730 and/or cache memory 732.Equipment 712 may further include other removable/not removable Dynamic, volatile/non-volatile computer system storage medium.Only as an example, storage system 734 can be used for read and write can not Mobile, non-volatile magnetic media (Fig. 7 do not show, commonly referred to as " hard disk drive ").Although being not shown in Fig. 7, Ke Yiti For the disc driver for being read and write to removable non-volatile magnetic disk (such as " floppy disk "), and to moving non-volatile light The CD drive of disk (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these cases, each driver It can be connected by one or more data media interfaces with bus 718.System storage 728 may include at least one journey Sequence product, the program product have one group of (for example, at least one) program module, these program modules are configured to perform this hair The function of bright each embodiment.
Program/utility 740 with one group of (at least one) program module 742, can store and deposit in such as system In reservoir 728, such program module 742 include --- but being not limited to --- operating system, one or more application program, It may include the reality of network environment in other program modules and program data, each of these examples or certain combination It is existing.Program module 742 usually executes function and/or method in embodiment described in the invention.
Equipment 712 can also be logical with one or more external equipments 714 (such as keyboard, sensing equipment, display 724 etc.) Letter, can also be enabled a user to one or more equipment interact with the equipment 712 communicate, and/or with make the equipment 712 Any equipment (such as network interface card, modem etc.) that can be communicated with one or more of the other calculating equipment communicates.This Kind communication can be carried out by input/output (I/O) interface 722.Also, equipment 712 can also by network adapter 720 with One or more network (such as local area network (LAN), wide area network (WAN) and/or public network, such as internet) communication.Such as Shown in figure, network adapter 720 is communicated by bus 718 with other modules of equipment 712.It should be understood that although not showing in Fig. 7 Out, other hardware and/or software module can be used with bonding apparatus 712, including but not limited to: microcode, device driver, superfluous Remaining processing unit, external disk drive array, RAID system, tape drive and data backup storage system etc..
The program that the processing unit 716 of equipment 712 is stored in system storage 728 by operation, thereby executing various Functional application and data processing, such as realize information-pushing method provided by the embodiment of the present invention.This method specifically can be with It include: creation quick entrance corresponding at least one functional module in application client, quick entrance is for entering The display page of corresponding function module;The visit to application client is being detected by quick entrance or conventional mouth When asking, application client is opened, acquisition is shown with the matched display page of access stencil;It generates and access stencil The pushed information acquisition request matched is sent to server;Receive server return with the matched pushed information of access stencil, and Pushed information is pushed in application client.
Alternatively, this method can specifically include: according to application client send with the matched push of access stencil Information acquisition request, in the pushed information prestored, inquiry and the matched pushed information of access stencil;Pushed information is sent to Application client.
Embodiment eight
The embodiment of the present invention eight additionally provides a kind of computer readable storage medium, is stored thereon with computer program, should Information-pushing method provided by the embodiment of the present invention is realized when program is executed by processor.This method can specifically include: wound Quick entrance corresponding at least one functional module in application client is built, quick entrance is used to enter corresponding function The display page of module;When detecting the access to application client by quick entrance or conventional mouth, open Application client, acquisition are shown with the matched display page of access stencil;It generates and the matched push of access stencil Information acquisition request is sent to server;Receive server return with the matched pushed information of access stencil, and apply journey Pushed information is pushed in sequence client.
Alternatively, this method can specifically include: according to application client send with the matched push of access stencil Information acquisition request, in the pushed information prestored, inquiry and the matched pushed information of access stencil;Pushed information is sent to Application client.
The computer storage medium of the embodiment of the present invention, can be using any of one or more computer-readable media Combination.Computer-readable medium can be computer-readable signal media or computer readable storage medium.It is computer-readable Storage medium for example may be-but not limited to-the system of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, device or Device, or any above combination.The more specific example (non exhaustive list) of computer readable storage medium includes: tool There are electrical connection, the portable computer diskette, hard disk, random access memory (RAM), read-only memory of one or more conducting wires (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD- ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.In this document, computer-readable storage Medium can be any tangible medium for including or store program, which can be commanded execution system, device or device Using or it is in connection.
Computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal, Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for By the use of instruction execution system, device or device or program in connection.
The program code for including on computer-readable medium can transmit with any suitable medium, including --- but it is unlimited In wireless, electric wire, optical cable, RF etc. or above-mentioned any appropriate combination.
The computer for executing operation of the present invention can be write with one or more programming languages or combinations thereof Program code, described program design language include object oriented program language-such as Java, Smalltalk, C++, Ruby, Go further include conventional procedural programming language-such as " C " language or similar programming language.Program Code can be executed fully on the user computer, partly be executed on the user computer, as an independent software Packet executes, part executes on the remote computer or completely in remote computer or server on the user computer for part Upper execution.In situations involving remote computers, remote computer can pass through the network of any kind --- including local Net (LAN) or wide area network (WAN)-are connected to subscriber computer, or, it may be connected to outer computer (such as using because of spy Service provider is netted to connect by internet).
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that The invention is not limited to the specific embodiments described herein, be able to carry out for a person skilled in the art it is various it is apparent variation, It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out by above embodiments to the present invention It is described in further detail, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, also It may include more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.

Claims (11)

1. a kind of information-pushing method characterized by comprising
Create corresponding at least one functional module in application client quick entrance, the quick entrance for into Enter the display page of corresponding function module;
When detecting the access to the application client by quick entrance or conventional mouth, answered described in unlatching With programmatic client, acquisition is shown with the matched display page of access stencil;
It generates and is sent to server with the matched pushed information acquisition request of access stencil;
Receive that the server returns with the matched pushed information of the access stencil, and in the application client Push the pushed information.
2. the method according to claim 1, wherein generating and the matched pushed information acquisition request of access stencil It is sent to server, comprising:
When detecting user by quick entrance and entering the display page of objective function module, the objective function module is obtained Functional attributes mark;
Functional attributes mark is added in preset pushed information acquisition request, and the functional attributes mark will be carried The pushed information acquisition request of knowledge is sent to server.
3. the method according to claim 1, wherein generating and the matched pushed information acquisition request of access stencil It is sent to server, comprising:
When detecting user by conventional mouth and entering the display page of objective function module, preset pushed information is obtained Request is sent to server.
4. the method according to claim 1, wherein creation and at least one function in application client The corresponding quick entrance of module, comprising:
Obtain quick entrance request to create, and the determining and quick matched objective function module of entrance request to create;
Corresponding relationship between fast being identified according to functional module and module, application program show desktop in, addition with it is described The corresponding module of objective function module fast identifies;
It fast identifies and ties up to the matched page path of the objective function module, functional attributes mark and the module It is fixed, obtain the quick entrance of the functional module;
Wherein, the page path is to be used to open the path of the display page of the objective function module.
5. a kind of information-pushing method characterized by comprising
According to application client send with the matched pushed information acquisition request of access stencil, in the pushed information prestored In, inquiry and the matched pushed information of the access stencil;
The pushed information is sent to the application client.
6. according to the method described in claim 5, it is characterized in that, the pushed information acquisition request carries functional attributes mark Know;
It is inquired and the access shape in the pushed information prestored according to the matched pushed information acquisition request of access stencil The matched pushed information of formula, comprising:
In the pushed information prestored, inquiry identifies associated pushed information with the functional attributes;
The pushed information is determined as and the matched pushed information of the access stencil.
7. according to the method described in claim 5, it is characterized in that, the pushed information acquisition request is preset pushed information Acquisition request;
It is inquired and the access shape in the pushed information prestored according to the matched pushed information acquisition request of access stencil The matched pushed information of formula, comprising:
Rule is pushed according to preset information, obtains pushed information in the pushed information prestored;
The pushed information is determined as and the matched pushed information of the access stencil.
8. a kind of information push-delivery apparatus characterized by comprising
Entrance creation module, for creating quick entrance corresponding at least one functional module in application client, The quick entrance is used for the display page into corresponding function module;
Page display module, for detecting by quick entrance or conventional mouth to the application client When access, the application client is opened, acquisition is shown with the matched display page of access stencil;
Request sending module is sent to server with the matched pushed information acquisition request of access stencil for generating;
Info push module, for receiving that the server returns and the matched pushed information of the access stencil, and in institute State the push pushed information in application client.
9. a kind of information push-delivery apparatus characterized by comprising
Information inquiry module is asked for what is sent according to application client with the matched pushed information acquisition of access stencil It asks, in the pushed information prestored, inquiry and the matched pushed information of the access stencil;
Information sending module, for the pushed information to be sent to the application client.
10. a kind of equipment characterized by comprising
One or more processors;
Memory, for storing one or more programs;
When one or more of programs are executed by one or more of processors, so that one or more of processors are real The now information-pushing method as described in claim 1-4 is any, or the information push side as described in claim 5-7 is any Method.
11. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program quilt The information-pushing method as described in claim 1-4 is any is realized when processor executes, or as described in claim 5-7 is any Information-pushing method.
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