CN114140177A - Advertisement putting system and method based on e-commerce integrated management - Google Patents
Advertisement putting system and method based on e-commerce integrated management Download PDFInfo
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- CN114140177A CN114140177A CN202210115478.3A CN202210115478A CN114140177A CN 114140177 A CN114140177 A CN 114140177A CN 202210115478 A CN202210115478 A CN 202210115478A CN 114140177 A CN114140177 A CN 114140177A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The invention discloses an advertisement delivery system and method based on E-commerce integrated management, which comprises a user login unit, a user information unit, a comparison module, an advertisement content module, a cloud backup module, an advertisement form unit, an advertisement display module, an effect recording unit, an effect calculation unit and a central processing module, wherein the user login unit is connected with the user information unit through the comparison module; the user login unit is used for verifying the identity of a user; the user information unit is used for recording user information; the comparison module is used for searching user information according to the user identity; the advertisement content module is used for selecting advertisement content; the user information unit, the comparison module, the advertisement content module and the advertisement form unit can select the content and the form of the adaptive advertisement according to the information of the user, so that the content of the advertisement delivery is closer to the actual requirement of the user, and the advertisement delivery effect is better.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement putting system and method based on E-commerce comprehensive management.
Background
Electronic commerce, called e-commerce for short, refers to transaction activities and related service activities performed in an electronic transaction mode on the internet, an intranet and a value-added network, so that each link of the traditional commercial activities is electronized and networked, the electronic commerce comprises electronic money exchange, supply chain management, electronic transaction market, network marketing, online transaction processing, electronic data exchange, inventory management and an automatic data collection system, and advertisements are put in the electronic commerce in order to promote products and increase sales volume.
At present, when advertisements are released, the advertisements are released blindly in batches, corresponding advertisements cannot be released according to the actual demands of users, the releasing cost is high, and the releasing effect is poor.
Disclosure of Invention
The invention aims to provide an advertisement delivery system and method based on E-commerce comprehensive management, which aim to solve the problems that when advertisement delivery is provided in the background technology, the advertisement delivery is carried out blindly and in batches, corresponding advertisements cannot be delivered according to the actual requirements of users, the delivery cost is high, and the delivery effect is poor.
In order to achieve the purpose, the invention provides the following technical scheme: an advertisement delivery system based on E-commerce integrated management comprises a user login unit, a user information unit, a comparison module, an advertisement content module, a cloud backup module, an advertisement form unit, an advertisement display module, an effect recording unit, an effect calculation unit and a central processing module;
the user login unit is used for verifying the identity of a user;
the user information unit is used for recording user information;
the comparison module is used for searching user information according to the user identity;
the advertisement content module is used for selecting advertisement content;
the cloud backup module is used for backing up user information;
the advertisement form unit is used for selecting an advertisement putting form;
the advertisement display module is used for displaying advertisements;
the effect recording unit is used for recording the advertisement putting information;
the effect calculation unit is used for calculating the advertisement putting effect;
and the central processing module is used for dynamically adjusting the content and the form of the advertisement according to the delivery effect calculated by the effect calculation unit.
As a preferred scheme of the present invention, the user login unit includes an account input module, an account verification module, an account registration module, and an information input module, wherein:
the account input module is used for a user to input an account and a password;
the account verification module is used for verifying an account and a password input by a user;
the account registration module is used for registering an account of a new user;
the information input module is used for inputting information by a new user.
As a preferred aspect of the present invention, the user information unit includes a user tag module, a historical purchase module, a browsing preference module, and a search information module, wherein:
the user label module is used for recording various characteristics of the user;
the historical purchasing module is used for recording the purchasing record of the user;
the browsing preference module is used for recording the categories of commodities browsed by the user;
the search information module is used for recording search information of a user.
As a preferred aspect of the present invention, the user characteristics of the user tag module include gender, age, region, occupation, hobbies, academic history, and marital status.
As a preferable scheme of the invention, the advertisement form unit comprises an implanted advertisement module, a keyword advertisement module, a banner advertisement module and an icon advertisement module.
As a preferable aspect of the present invention, the effect recording unit includes an exposure amount module, a click amount module, an arrival amount module, a conversion amount module, a browsing amount module, and a staying time module, wherein:
the exposure module is used for recording the total display times in the advertisement putting period;
the click rate module is used for recording the total times of clicking the advertisement by the user;
the arrival amount module is used for recording the times of entering the landing page after the user clicks the advertisement;
the conversion module is used for recording the times of actions of consulting, registering, downloading, adding a shopping cart, placing orders and the like after a user enters a landing page;
the browsing amount module is used for recording the completeness of the advertisement watched by the user;
the dwell time module is used for recording the time of the user watching the advertisement.
As a preferred scheme of the present invention, the effect calculating unit includes a click rate module, an arrival rate module, a conversion rate module, and a completeness rate module, wherein:
the click rate module is used for calculating the click rate of the advertisement;
the arrival rate module is used for calculating the arrival rate of the advertisement;
the conversion rate module is used for calculating the conversion rate of the advertisement;
the completeness rate module is used for calculating the completeness rate of the advertisement.
As a preferred scheme of the present invention, the user login unit is wirelessly connected to the user information unit, the user information unit is electrically connected to the comparison module, the cloud backup module is wirelessly connected to the user information unit, the comparison module is electrically connected to the advertisement content module, the advertisement content module is electrically connected to the advertisement format unit, the advertisement format unit is electrically connected to the advertisement display module, the advertisement display module is electrically connected to the effect recording unit, the effect recording unit is electrically connected to the effect calculating unit, and the advertisement content module, the advertisement format unit, the effect calculating unit and the central processing module are all electrically connected.
An advertisement putting method based on E-commerce integrated management comprises the following steps:
s1, the user logs in after the identity of the user is verified through the user login unit, the user information unit records the user information, and the cloud backup module backs up the user information;
s2, the comparison module searches the user information according to the user identity and sends the searched user information to the advertisement content module;
s3, the advertisement content module selects the advertisement content according to the user information, and the advertisement form unit selects the advertisement putting form;
s4, the advertisement display module displays the advertisement, the effect recording unit records the advertisement putting information and sends the putting information to the effect calculating unit;
s5, the effect calculation unit calculates the throwing effect according to the throwing information and sends the calculation result to the central processing module;
and S6, the central processing module dynamically adjusts the advertisement content module and the advertisement form unit according to the delivery effect.
Compared with the prior art, the invention has the beneficial effects that: the user information unit, the comparison module, the advertisement content module and the advertisement form unit can select the content and the form of the adaptive advertisement according to the information of the user, so that the content of the advertisement is closer to the actual requirement of the user, the advertisement putting effect is better, and the content and the form of the advertisement can be dynamically adjusted according to the operation of the user through the effect recording unit, the effect calculating unit and the central processing module, so that the content of the advertisement meets the latest requirement of the user.
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FIG. 1 is a block diagram of the system of the present invention;
FIG. 2 is a flow chart of the method of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1-2, the present invention provides a technical solution: an advertisement delivery system based on E-commerce integrated management comprises a user login unit, a user information unit, a comparison module, an advertisement content module, a cloud backup module, an advertisement form unit, an advertisement display module, an effect recording unit, an effect calculation unit and a central processing module;
the user login unit is used for verifying the identity of a user;
the user information unit is used for recording user information;
the comparison module is used for searching user information according to the user identity;
the advertisement content module is used for selecting advertisement content, and the advertisement content module selects the adaptive advertisement content according to the user information, so that the content of advertisement delivery is closer to the actual demand of the user;
the cloud backup module is used for backing up the user information, and even if the user information unit is damaged, the cloud backup module also backs up the user information unit, so that the safety of data is improved;
the advertisement form unit is used for selecting an advertisement putting form;
the advertisement display module is used for displaying advertisements;
the effect recording unit is used for recording the advertisement putting information, and the recording of the advertisement putting information can facilitate the calculation of the advertisement putting effect by the subsequent effect calculating unit;
the effect calculation unit is used for calculating the advertisement putting effect, and the effect calculation unit calculates the advertisement putting effect, so that the content and the form of the put advertisement can be dynamically adjusted by the subsequent central processing module;
the central processing module is used for dynamically adjusting the content and the form of the delivered advertisements according to the delivery effect calculated by the effect calculating unit, and the central processing module can dynamically adjust the content and the form of the delivered advertisements according to the operation of the user, so that the content of the advertisements meets the latest requirements of the user.
Further, the user login unit comprises an account input module, an account verification module, an account registration module and an information input module, wherein:
the account input module is used for a user to input an account and a password;
the account verification module is used for verifying an account and a password input by a user;
the account registration module is used for registering an account of a new user;
the information input module is used for inputting information by a new user.
Further, the user information unit comprises a user tag module, a historical purchase module, a browsing preference module and a search information module, wherein:
the user label module is used for recording various characteristics of the user;
the historical purchasing module is used for recording the purchasing record of the user;
the browsing preference module is used for recording the categories of commodities browsed by the user;
the search information module is used for recording search information of the user, and the search information of the user can indicate that the user has a higher purchase probability for searched commodities in the near future.
Furthermore, the user characteristics of the user tag module include gender, age, region, occupation, hobbies, scholarship and marital status, and the content of the advertisement is selected according to various information, so that the content recommendation of the advertisement is more accurate.
Further, the advertisement form unit comprises an implanted advertisement module, a keyword advertisement module, a banner advertisement module and an icon advertisement module.
Further, the effect recording unit comprises an exposure module, a click rate module, an arrival rate module, a conversion rate module, a browsing rate module and a dwell time module, wherein:
the exposure module is used for recording the total display times in the advertisement putting period;
the click rate module is used for recording the total times of clicking the advertisement by the user;
the arrival amount module is used for recording the times of entering the landing page after the user clicks the advertisement;
the conversion module is used for recording the times of actions of consulting, registering, downloading, adding a shopping cart, placing orders and the like after a user enters a landing page;
the browsing amount module is used for recording the completeness of the advertisement watched by the user;
the dwell time module is used for recording the time of the user watching the advertisement.
Further, the effect calculation unit comprises a click rate module, an arrival rate module, a conversion rate module and a completeness rate module, wherein:
the click rate module is used for calculating the click rate of the advertisement, and the calculation formula of the click rate is that the click rate = click rate/exposure amount 100%, wherein the click rate is the total times of clicking the advertisement by the user, and the exposure amount is the total display times during the advertisement putting period;
the arrival rate module is used for calculating the arrival rate of the advertisement, and the calculation formula of the arrival rate is that the arrival rate = arrival amount/click rate 100%, wherein the arrival amount is the number of times that the user enters a landing page after clicking the advertisement, and the click rate is the total number of times that the user clicks the advertisement;
the conversion rate module is used for calculating the conversion rate of the advertisement, the calculation formula of the conversion rate is that the conversion rate = conversion amount/click rate 100%, wherein the conversion amount is the times of actions of continuously consulting, registering, downloading, adding a shopping cart, placing an order and the like after a user enters a landing page, and the click rate is the total times of clicking the advertisement by the user;
the integrity rate module is used for calculating the integrity rate of the advertisement, and the calculation formula of the integrity rate is that the integrity rate = stay time/duration 100%, wherein the stay time is the time for the user to watch the advertisement, and the duration is the total time of the advertisement.
Further, the user login unit is wirelessly connected with the user information unit, the user information unit is electrically connected with the comparison module, the cloud backup module is wirelessly connected with the user information unit, the comparison module is electrically connected with the advertisement content module, the advertisement content module is electrically connected with the advertisement form unit, the advertisement form unit is electrically connected with the advertisement display module, the advertisement display module is electrically connected with the effect recording unit, the effect recording unit is electrically connected with the effect calculating unit, and the advertisement content module, the advertisement form unit, the effect calculating unit and the central processing module are electrically connected.
An advertisement putting method based on E-commerce integrated management comprises the following steps:
s1, the user logs in after the identity of the user is verified through the user login unit, the user information unit records the user information, and the cloud backup module backs up the user information;
s2, the comparison module searches the user information according to the user identity and sends the searched user information to the advertisement content module;
s3, the advertisement content module selects the advertisement content according to the user information, and the advertisement form unit selects the advertisement putting form;
s4, the advertisement display module displays the advertisement, the effect recording unit records the advertisement putting information and sends the putting information to the effect calculating unit;
s5, the effect calculation unit calculates the throwing effect according to the throwing information and sends the calculation result to the central processing module;
and S6, the central processing module dynamically adjusts the advertisement content module and the advertisement form unit according to the delivery effect.
Specifically, an account input module receives an account and a password input by a user, the account verification module verifies the account and the password input by the user, if the user is a new user, the user registers the account through an account registration module, information is input through an information input module, a cloud backup module backs up the user information, a comparison module searches the user information according to the user identity, an advertisement content module selects advertisement content according to the user information, an advertisement form unit selects an advertisement putting form, an advertisement display module displays the advertisement, an exposure amount module records the total display times during the advertisement putting period, a click rate module records the total times of clicking the advertisement by the user, an arrival rate module records the times of clicking the advertisement by the user and then entering a landing page, a conversion rate module records the times of continuously consulting, registering, downloading, adding a shopping cart, placing an order and the like after the user enters the landing page, the browsing amount module records the completeness of the advertisement watched by the user, the retention time module records the time of the advertisement watched by the user, the effect calculation unit calculates the putting effect according to the putting information recorded by the effect recording unit and sends the calculation result to the central processing module, and the central processing module dynamically adjusts the advertisement content module and the advertisement form unit according to the putting effect.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (9)
1. An advertisement putting system based on e-commerce integrated management is characterized by comprising a user login unit, a user information unit, a comparison module, an advertisement content module, a cloud backup module, an advertisement form unit, an advertisement display module, an effect recording unit, an effect calculation unit and a central processing module;
the user login unit is used for verifying the identity of a user;
the user information unit is used for recording user information;
the comparison module is used for searching user information according to the user identity;
the advertisement content module is used for selecting advertisement content;
the cloud backup module is used for backing up user information;
the advertisement form unit is used for selecting an advertisement putting form;
the advertisement display module is used for displaying advertisements;
the effect recording unit is used for recording the advertisement putting information;
the effect calculation unit is used for calculating the advertisement putting effect;
and the central processing module is used for dynamically adjusting the content and the form of the advertisement according to the delivery effect calculated by the effect calculation unit.
2. The advertisement delivery system based on the e-commerce integrated management of claim 1, wherein: the user login unit comprises an account input module, an account verification module, an account registration module and an information input module, wherein:
the account input module is used for a user to input an account and a password;
the account verification module is used for verifying an account and a password input by a user;
the account registration module is used for registering an account of a new user;
the information input module is used for inputting information by a new user.
3. The advertisement delivery system based on the e-commerce integrated management of claim 1, wherein: the user information unit comprises a user label module, a historical purchasing module, a browsing preference module and a search information module, wherein:
the user label module is used for recording various characteristics of the user;
the historical purchasing module is used for recording the purchasing record of the user;
the browsing preference module is used for recording the categories of commodities browsed by the user;
the search information module is used for recording search information of a user.
4. The advertisement delivery system based on E-commerce integrated management of claim 3, wherein: the user characteristics of the user tag module include gender, age, region, occupation, hobbies, academic history, and marital status.
5. The advertisement delivery system based on the e-commerce integrated management of claim 1, wherein: the advertisement form unit comprises an implanted advertisement module, a keyword advertisement module, a banner advertisement module and an icon advertisement module.
6. The advertisement delivery system based on the e-commerce integrated management of claim 1, wherein: the effect recording unit comprises an exposure amount module, a click rate module, an arrival amount module, a conversion amount module, a browsing amount module and a retention time module, wherein:
the exposure module is used for recording the total display times in the advertisement putting period;
the click rate module is used for recording the total times of clicking the advertisement by the user;
the arrival amount module is used for recording the times of entering the landing page after the user clicks the advertisement;
the conversion module is used for recording the times of continuous consultation, registration, downloading, shopping cart adding and order placing actions after the user enters the landing page;
the browsing amount module is used for recording the completeness of the advertisement watched by the user;
the dwell time module is used for recording the time of the user watching the advertisement.
7. The advertisement delivery system based on the e-commerce integrated management of claim 1, wherein: the effect calculation unit comprises a click rate module, an arrival rate module, a conversion rate module and a completeness rate module, wherein:
the click rate module is used for calculating the click rate of the advertisement;
the arrival rate module is used for calculating the arrival rate of the advertisement;
the conversion rate module is used for calculating the conversion rate of the advertisement;
the completeness rate module is used for calculating the completeness rate of the advertisement.
8. The advertisement delivery system based on the e-commerce integrated management of claim 1, wherein: the system comprises a user login unit, a user information unit, a comparison module, an advertisement form unit, an advertisement display module, an effect recording unit, an effect calculation unit, a central processing module and a comparison module, wherein the user login unit is in wireless connection with the user information unit, the user information unit is in electrical connection with the comparison module, the cloud backup module is in wireless connection with the user information unit, the comparison module is in electrical connection with the advertisement content module, the advertisement content module is in electrical connection with the advertisement form unit, the advertisement form unit is in electrical connection with the advertisement display module, the advertisement display module is in electrical connection with the effect recording unit, the effect recording unit is in electrical connection with the effect calculation unit, and the advertisement content module, the advertisement form unit, the effect calculation unit and the central processing module are all in electrical connection.
9. An advertisement putting method based on E-commerce integrated management is characterized by comprising the following steps:
s1, the user logs in after the identity of the user is verified through the user login unit, the user information unit records the user information, and the cloud backup module backs up the user information;
s2, the comparison module searches the user information according to the user identity and sends the searched user information to the advertisement content module;
s3, the advertisement content module selects the advertisement content according to the user information, and the advertisement form unit selects the advertisement putting form;
s4, the advertisement display module displays the advertisement, the effect recording unit records the advertisement putting information and sends the putting information to the effect calculating unit;
s5, the effect calculation unit calculates the throwing effect according to the throwing information and sends the calculation result to the central processing module;
and S6, the central processing module dynamically adjusts the advertisement content module and the advertisement form unit according to the delivery effect.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115170204A (en) * | 2022-08-02 | 2022-10-11 | 道有道科技集团股份公司 | Advertisement recommendation method and device based on data identification |
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Application publication date: 20220304 |