CN103440307A - Method and device for providing media information - Google Patents
Method and device for providing media information Download PDFInfo
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- CN103440307A CN103440307A CN2013103738111A CN201310373811A CN103440307A CN 103440307 A CN103440307 A CN 103440307A CN 2013103738111 A CN2013103738111 A CN 2013103738111A CN 201310373811 A CN201310373811 A CN 201310373811A CN 103440307 A CN103440307 A CN 103440307A
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Abstract
The invention discloses a method and device for providing media information. The method includes the steps that in the showing process of media, behavior information of receivers is acquired; according to the behavior information of the receivers, objects the receivers may pay attention to in the media to be shown are determined, and the relevant information of the objects is acquired; when objects the receivers may pay attention to exist in the content of the shown media, the relevant information of the objects is provided. According to the method and device for providing media information, due to the fact that the objects the receivers pay attention to are obtained through analysis in the media showing process, the objects the receivers may pay attention to are found in the media to be shown to users, the relevant information of the objects is obtained, the relevant information of the objects the receivers pay attention to is provided for the receivers when the media to be shown are shown to the users, the users are helped to obtain the information they may need, and experience of the users is improved.
Description
Technical field
The present invention relates to a kind of information processing method, relate in particular to a kind of media information supplying method and device.
Background technology
Along with the display advertising equipment such as intelligent television are embedded or the sensor of peripheral hardware is more and more, computing function from strength to strength, its function is more and more, the functions such as the gesture recognition had such as intelligent television, speech recognition and online.But, because the media such as present TV can't provide personalized media information, the issue of the media informations (as television advertising) such as therefore present television video is stereotyped, can't meet the demand of the personalized aspect that the user is more and more stronger, has brought to unwanted user simultaneously and bothers.Therefore need to, for user's individual demand, there is directive property ground to send personalized media information to the user.
Summary of the invention
The technical problem to be solved in the present invention is: a kind of media information supplying method and device are provided, and the directive property that makes information transmit is stronger, improves the user and experiences.
For achieving the above object, first aspect, the invention provides a kind of media information supplying method, comprising:
Obtain audient's behavioural information in the displaying process of media;
Determine the object that in media to be showed, the audient may pay close attention to the related information that obtains described object according to described audient's behavioural information;
While object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.
In conjunction with first aspect, at the second, in possible implementation, described audient's behavioural information comprises: one or more in audient's expression information, acoustic information, gesture information.
The possible implementation in conjunction with the second of first aspect or first aspect, at the third, in possible implementation, described audient's behavioural information comprises: audient's Social behaviors information.
In conjunction with the second of first aspect, first aspect and any in the third possible implementation, in the 4th kind of possible implementation, described audient's behavioural information comprises: the interactive information of audient and display advertising equipment.
In conjunction with any in four kinds of possible implementations of the second to the of first aspect, first aspect, in the 5th kind of possible implementation, the step of obtaining audient's behavioural information in the described process of the displaying at media further comprises:
A kind of behavioural information of Real-time Obtaining audient in the displaying process of media;
Trigger obtaining of other behavioural information of audient according to a kind of behavioural information of the described audient who gets.
In conjunction with any in five kinds of possible implementations of the second to the of first aspect, first aspect, in the 6th kind of possible implementation, the described behavioural information according to described audient determines that the step of the object that in media to be showed, the audient may pay close attention to comprises:
Behavioural information to described audient is identified;
The object that finds the audient to pay close attention in the content of the media that have been demonstrated according to described recognition result;
Determine that the relevant object of object of paying close attention to described audient in media to be showed is the object that described audient may pay close attention to.
In conjunction with any in six kinds of possible implementations of the second to the of first aspect, first aspect, in the 7th kind of possible implementation, described related information comprises: the descriptor of object and/or the hyperlinked information of object.
In conjunction with any in seven kinds of possible implementations of the second to the of first aspect, first aspect, in the 8th kind of possible implementation, described method also is included in the step of obtaining environmental information in the displaying process of media.
In conjunction with the 8th kind of possible implementation of first aspect, in the 9th kind of possible implementation, described environmental information comprises one or more in positional information, humidity information, monochrome information, temporal information.
In conjunction with the 8th kind or the 9th kind of possible implementation of first aspect, in the tenth kind of possible implementation, while occurring object that described audient may pay close attention in the content of the described media being demonstrated, provide the step of the related information of described object to comprise:
In described environmental information under corresponding environment, while object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.
In conjunction with any in ten kinds of possible implementations of the second to the of first aspect, first aspect, in the 11 kind of possible implementation, described method also comprises:
Obtain and store audient's user profile.
In conjunction with the 11 kind of possible implementation of first aspect, in the 12 kind of possible implementation, described method also comprises:
The related information of the object of described acquisition is shared with to other audient, and described other audient's user profile is close with described audient's user profile.
Second aspect, the invention provides a kind of media information generator, comprising:
The acquisition of information module, obtain audient's behavioural information for the displaying process at media;
Analysis and processing module, determine the object that media audient to be showed may pay close attention to the related information that obtains described object for the behavioural information according to described audient;
Information provides module, while for the content of the media being demonstrated, object that described audient may pay close attention to occurring, provides the related information of described object.
In conjunction with second aspect, at the second, in possible implementation, described acquisition of information module comprises:
Information acquisition module, for the collection of the displaying process at media audient's behavioural information.
The possible implementation in conjunction with the second of second aspect, at the third, in possible implementation, described information acquisition module comprises:
One or more in image capture module, sound collection module, interactive information acquisition module.
In conjunction with the second of second aspect, second aspect and any in the third possible implementation, in the 4th kind of possible implementation, described analysis and processing module comprises:
Recognition unit, identified for the behavioural information to described audient;
Object is searched unit, for the object that finds the audient to pay close attention in the content of the media of having showed according to described recognition result;
The object determining unit, for determining that the relevant object of object that media to be showed are paid close attention to described audient is the object that described audient may pay close attention to.
In conjunction with any in the possible implementation of four kinds of the second to the of second aspect, second aspect, in the 5th kind of possible implementation, described device also comprises the environment information acquisition module.
In the 5th kind of possible implementation in conjunction with second aspect, in the 6th kind of possible implementation, described environment information acquisition module comprises: one or more in location information acquiring unit, humidity information acquiring unit, monochrome information acquiring unit, temporal information acquiring unit.
In conjunction with in the 5th kind of second aspect or the 6th kind of possible implementation, in the 6th kind of possible implementation, described information provides module under the environment corresponding in described environmental information, while object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.
In conjunction with any in the possible implementation of six kinds of the second to the of second aspect, second aspect, in the 7th kind of possible implementation, described device also comprises:
The user profile acquisition module, for obtaining audient's user profile;
Memory module, for storing described audient's user profile.
In the 7th kind of possible implementation in conjunction with second aspect, in the 8th kind of possible implementation, described device also comprises:
The Information Sharing module, be shared with other audient for the related information of the object by described acquisition, and described other audient's user profile is close with described audient's user profile.
The present invention obtains by analyzing in the process showing media the object that the audient pays close attention to, and the object that finds the audient to pay close attention in user's to be showed media, and obtain its related information, by this when showing display advertising to the user, the related information of possibility perpetual object is provided to the audient, help the user to obtain the information that oneself may need, improve the user and experience; The help information publisher communicates information to interested take over party more exactly simultaneously, and the accuracy that raising information is transmitted, reduce the communication cost simultaneously and reduce unnecessary communication, alleviates Internet Transmission pressure.
The accompanying drawing explanation
The schematic flow sheet of a kind of media information supplying method that Fig. 1 is the embodiment of the present invention;
The schematic flow sheet of step S120 in a kind of media information supplying method that Fig. 2 is the embodiment of the present invention;
The structural representation block diagram of a kind of media information generator that Fig. 3 is the embodiment of the present invention;
The structural representation block diagram of analysis and processing module in a kind of media information generator that Fig. 4 is the embodiment of the present invention;
The structural representation block diagram of the another kind of media information generator that Fig. 5 is the embodiment of the present invention.
Embodiment
Method of the present invention and device reach by reference to the accompanying drawings embodiment and are described in detail as follows.
As shown in Figure 1, the embodiment of the present invention provides a kind of media information supplying method, comprising:
S110: the behavioural information of obtaining the audient in the displaying process of media; Wherein, " obtaining " here can be to obtain by the collecting device Real-time Collection, or can also obtain for the transmission by miscellaneous equipment;
S120: according to described audient's behavioural information, determine the object that in media to be showed, the audient may pay close attention to the related information that obtains described object;
S130: while object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.
Here " media " comprise and can show on presentation device: video, audio frequency, image, data etc., for the displaying by presentation device to audient's transmission of information.
In the embodiment of the present invention, obtain by analyzing in the process showing media the object that the audient pays close attention to, and the object that finds the audient to pay close attention in user's to be showed media, and obtain its related information, by this when showing display advertising to the user, the related information of possibility perpetual object is provided to the audient, and intelligence helps the user to obtain the information that oneself may need, and improves the user and experiences.
Here the object that in media to be showed, the audient may pay close attention to and the relation between the object that audient in media pays close attention to of having showed may comprise one or more in following relation:
The object that in media to be showed, the audient may pay close attention to is the identical object of the object with showing audient's concern in media.Paid close attention to the sunglasses of a secondary A brand in showing media as the user, the object that audient may pay close attention in media to be showed is also the sunglasses of A brand.
The object that in media to be showed, the audient may pay close attention to is the similar object of the object to showing audient's concern in media.Paid close attention to the sunglasses of a secondary A brand in showing media as the user, the object that audient may pay close attention in media to be showed, except the sunglasses of A brand, also may comprise the sunglasses (or all sunglasses) with similar other a plurality of brands of A brand;
The object that in media to be showed, the audient may pay close attention to is the relevant object of the object to showing audient's concern in media.Paid close attention to the sunglasses of a secondary A brand in showing media as the user, the object that audient may pay close attention in media to be showed may comprise sunbonnet (with sunglasses, being all outdoor goods).
Preferably, in a kind of possible embodiment of the embodiment of the present invention, described audient's behavioural information comprises: a kind of in audient's expression information, acoustic information, gesture information.For example, by gathering acoustic information, the dialogue that obtains the user (is included in the process of showing media, receive dialogue between a plurality of users of content of media of this displaying, receive a user and the direct dialogue between other user or the communication dialogue etc. of content of the media of this displaying) information, this dialog information is processed, identified the object in the media content of the displaying of paying close attention in user session.In some embodiments, in order to improve the precision of identification, multiple in can the above-mentioned information of analysis-by-synthesis, obtain recognition result.For example: except carrying out the obtaining of above-mentioned user session information, may also obtain user's gesture information simultaneously, for example, when engaging in the dialogue, the user also with finger to position corresponding on the display advertising device, therefore can be analyzed according to these two kinds of information simultaneously, be obtained the perpetual object of audient in the content of the media of showing.
Except above-mentioned information, in some possible embodiments of the embodiment of the present invention, described audient's behavioural information also likely comprises: audient's Social behaviors information.For example: in showing the process of media, the display location that the user greets other users to enter media produces discussion to showing the object in content etc. simultaneously.
In addition, in some possible embodiments of the embodiment of the present invention, described audient's behavioural information may also comprise: the interactive information of audient and display advertising equipment.At some in possible embodiment, display advertising equipment has user interaction unit, in the process of showing media, the user may be undertaken alternately by user interaction unit and display advertising equipment, this can be for example alternately: the user has seen the object of paying close attention in showing the process of media, by user interaction unit suspend media displaying, remove corresponding informance of retrieving this object etc. by display advertising equipment; By these interactive information, and likely also consider that out of Memory can accurately identify the object that the user pays close attention in showing media simultaneously.
Certainly, those skilled in the art can know, except above-mentioned several information, described user behavior information can also comprise the information that other and user pay close attention to the object in the display advertising content, will not enumerate herein.
In a kind of possible embodiment of the embodiment of the present invention, when needs obtain multiple user behavior information, the consideration based on saving the energy consumption aspect, can:
A kind of behavioural information of Real-time Obtaining audient in the displaying process of media;
Trigger obtaining of other behavioural information of audient according to a kind of behavioural information of the described audient who gets.
For example, Real-time Obtaining audient's acoustic information (for example less microphone gathers acoustic information by energy consumption) in the displaying process of media, when getting audient's acoustic information, automatically trigger obtaining (for example, while collecting user's dialog information by microphone of other behavioural information, automatically open the collection of image information, such as the expression information that starts the camera collection user, gesture information etc.).
As shown in Figure 2, preferably, in a kind of possible embodiment of the embodiment of the present invention, in described step S120, according to described audient's behavioural information, determine that the step of the object that in media to be showed, the audient may pay close attention to comprises:
S121: the behavioural information to described audient is identified;
S122: the object that finds the audient to pay close attention in the content of the media that have been demonstrated according to described recognition result;
S123: determine that the relevant object of object of paying close attention to described audient in media to be showed is the object that described audient may pay close attention to.
For example, in a possible embodiment, the user has produced following behavioural information in a certain moment in the process of showing media:
Greet other user to enter in the display advertising scene, for example sound " so-and-so comes soon " etc., lift hand simultaneously and make other people action of calling;
Then other user has entered in scene, between two users, dialogue has occurred, for example " bag of this redness is pretty good ", simultaneously wherein this user also with finger to certain position on the display advertising image.
Behavioural information (comprising acoustic information, gesture information, Social behaviors information etc.) to these users is identified, and finds that the time that user behavior occurs is (define the time that object occurs: object appeared at before this moment to be showed in picture) sometime of showing media; Comprise keyword " redness " and " bag " in dialog information simultaneously, can be in the displaying picture occurred before the above-mentioned moment, finding the content relevant to " redness " and " bag "; In addition, then according to the user at a time Fingers to position, just can identify the object that the user pays close attention to more accurately.
Then the object that finds the user corresponding with above-mentioned user's perpetual object likely to pay close attention in media to be showed.For example, in the content that will show at media to be showed, there is the image that comprises object " bag ", this bag is defined as to the object that the user may pay close attention to, and obtain the related information of this bag.
In a kind of possible embodiment of the embodiment of the present invention, described related information comprises: the descriptor of object and/or the hyperlinked information of object.The descriptor of described object comprises the descriptor of brand to object, function, advantage, price etc., helps the user better to understand object; The hyperlinked information of described object is linked to the position relevant to object for helpful object, for example webpage of the webpage of description object, purchase object etc.
While occurring object that described audient may pay close attention in step S130 of the present invention in the content of the media that are demonstrated, when the related information of described object is provided, can occur that (occur a mark on as the picture at display advertising, the user can obtain described related information by this mark for the related information of object by the direct corresponding position in the content of showing media; Perhaps can also described related information appear in a side of display advertising picture); Perhaps can also be by the mode pushed, this related information directly is sent on other display device of user (for example, when glasses appear in the picture of showing on TV media equipment, will the related information corresponding with these glasses send on user's mobile phone).
Certainly, those skilled in the art can know, in other possible embodiment of the embodiment of the present invention, mode that can also be suitable by other offers the audient by the related information of described object.
In some cases, the user has paid close attention to a certain object in a kind of environment, but may not wish to pay close attention to this object in another environment, or does not wish to obtain the related information of this object.For example: the user has paid close attention to the cap occurred in the media content of display device (comprising: TV, computer, mobile phone, panel computer etc.) displaying at home; When the user is in working environment, the related information of the object identical, similar or relevant with this cap appears in the media information of not wishing to show in the course of the work.Therefore, in a kind of possible embodiment of the embodiment of the present invention, described method also comprises:
Obtain environmental information in the displaying process of media;
In described environmental information under corresponding environment, while object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.
Pass through said method, the object that the user who obtains under above-mentioned user's " at home " environmental information likely pays close attention to, only under the environment of " at home ", understand the corresponding related information that this object is provided, when the user being detected out of doors or during in workplace, although comprised the object that this user likely pays close attention in the content of showing media, also not there will be the corresponding related information of object.
In a kind of possible implementation of the embodiment of the present invention, described environmental information comprises one or more in positional information, humidity information, monochrome information, temporal information.
The mode of obtaining these environmental informations can be by the information collecting device collection, such as by position sensors such as GPS, obtaining positional information, by humidity sensor, obtain humidity information, by luminance sensor, obtain monochrome information etc.; Also can from outside, obtain by communicator, such as obtain current position, humidity, temporal information etc. by communication module.
Said method, when other user object that also the confirmation of the behavioural information in display advertising process user may not pay close attention to according to the user, also can, by the mode of sharing, make other user just can obtain the likely related information of perpetual object.That is,, in a kind of possible implementation of the embodiment of the present invention, described method also comprises:
Obtain and store audient's user profile;
The related information of the object of described acquisition is shared with to other audient, and described other audient's user profile is close with described audient's user profile.
The user profile here comprises user's personal information and/or user's social networks information.Described personal information comprises: one or more in user name, password, name, sex, age, occupation, nationality, nationality, biological information (fingerprint, vein, palm type, retina, iris, human scent, sound, shape of face, even blood vessel, DNA, bone etc.) etc.It can be from this locality and/or far-end obtain, also can obtain by Real-time Collection.Described social networks information: one or more in the circle of friends in relative's information of user, friend's information, colleague's information, social networking (such as, QQ good friend, micro-letter good friend etc.) information etc.
Method by above-described embodiment can have the information of selecting user's possibility perpetual object according to ground, make the user automatically obtain more easily the information that oneself may want, for information publisher (as the publisher of advertisement), can more accurately information be distributed to corresponding user simultaneously.
As shown in Figure 3, the embodiment of the present invention also provides a kind of media information generator 100, comprising:
Acquisition of information module 110, obtain audient's behavioural information for the displaying process at media;
Analysis and processing module 120, determine the object that media audient to be showed may pay close attention to the related information that obtains described object for the behavioural information according to described audient;
Information provides module 130, while for the content of the media being demonstrated, object that described audient may pay close attention to occurring, provides the related information of described object.
In the present invention, described device likely for local client, also may for the server of far-end or the system that comprises described client and server (for example, obtained audient's behavioural information by client after, send to server, at server end, behavioural information is processed and determine media to be showed in the object that may pay close attention to of audient the related information that obtains described object, and then at the related information of client shows media described to be showed and object).Wherein, for local client, the acquisition of information module here can mainly obtain each audient's behavioural information by the mode gathered; For server, can obtain described audient's behavioural information from outside (for example, from client) by the mode of communication.
Preferably, in a kind of possible embodiment of the embodiment of the present invention, described media information generator 100 can be intelligent television.Certainly those skilled in the art can know, device of the present invention can also be other electronic installation, such as: mobile phone, computer, panel computer, home server, remote equipment etc.
Here the object that in media to be showed, the audient may pay close attention to show relation between the object that audient in media pays close attention to and top embodiment of the method in put down in writing identical, repeat no more herein.
Preferably, in a kind of possible embodiment of the embodiment of the present invention, described acquisition of information module comprises:
Information acquisition module, for the collection of the displaying process at media audient's behavioural information.
Certainly, after audient's behavioural information of the embodiment of the present invention can also gather by outside equipment (as equipment such as kinect), then be transferred to the device of the embodiment of the present invention.
Preferably, in a kind of possible embodiment of the embodiment of the present invention, described information acquisition module comprises:
One or more in image capture module, sound collection module, interactive information acquisition module.
These acquisition modules are for gathering the user behavior information that top embodiment of the method is put down in writing.
As shown in Figure 4, in a kind of possible embodiment of the embodiment of the present invention, described analysis and processing module 120 comprises:
Object is searched unit 122, for the object that finds the audient to pay close attention in the content of the media of having showed according to described recognition result;
Described analysis and processing module 120 is specifically for realizing the function of step S130 in said method embodiment.
Preferably, in a kind of possible embodiment of the embodiment of the present invention, the environmental information while using for deriving means, described device also comprises the environment information acquisition module.
Preferably, in a kind of possible embodiment of the embodiment of the present invention, described environment information acquisition module comprises: one or more in location information acquiring unit, humidity information acquiring unit, monochrome information acquiring unit, temporal information acquiring unit.These environment information acquisition modules are specifically for obtaining the corresponding informance of describing in top embodiment of the method.
For the occasion that makes the user be all in oneself to need obtains the related information of the object of wanting, described information provides module under the environment corresponding in described environmental information, while object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.Concrete implementation method is as the description in previous methods embodiment.
In a kind of possible embodiment of the embodiment of the present invention, when other user object that also the confirmation of the behavioural information in display advertising process user may not pay close attention to according to the user, also can, by the mode of sharing, make other user just can obtain the likely related information of perpetual object.That is,, in a kind of possible implementation of the embodiment of the present invention, described device also comprises:
The user profile acquisition module, for obtaining audient's user profile.
Memory module, for storing described audient's user profile.
The Information Sharing module, be shared with other audient for the related information of the object by described acquisition, and described other audient's user profile is close with described audient's user profile.
The user profile here comprises user's personal information and/or user's social networks information.Described personal information comprises: one or more in user name, password, name, sex, age, occupation, nationality, nationality, biological information (fingerprint, vein, palm type, retina, iris, human scent, sound, shape of face, even blood vessel, DNA, bone etc.) etc.It can be from this locality and/or far-end obtain, also can obtain by Real-time Collection.Described social networks information: one or more in the circle of friends in relative's information of user, friend's information, colleague's information, social networking (such as, QQ good friend, micro-letter good friend etc.) information etc.
Device by above-described embodiment can have the information of selecting user's possibility perpetual object according to ground, make the user automatically obtain more easily the information that oneself may want, for information publisher (as the publisher of advertisement), can more accurately information be distributed to corresponding user simultaneously.
Be illustrated in figure 5 the structural representation of another media information generator 200 that the embodiment of the present invention provides, the specific embodiment of the invention is not done restriction to the specific implementation of media information generator 200.As shown in Figure 5, this media information generator 200 can comprise:
Processor (processor) 210, communication interface (Communications Interface) 220, storer (memory) 230 and communication bus 240.Wherein:
Processor 210, communication interface 220 and storer 230 complete mutual communication by communication bus 240.
Processor 210, for executive routine 232, specifically can carry out the correlation step in the embodiment of the method shown in above-mentioned Fig. 1 and Fig. 2.
Particularly, program 232 can comprise program code, and described program code comprises computer-managed instruction.
Processor 210 may be a central processor CPU, or specific integrated circuit ASIC(Application Specific Integrated Circuit), or be configured to implement one or more integrated circuit of the embodiment of the present invention.
The acquisition of information module, obtain audient's behavioural information for the displaying process at media;
Analysis and processing module, determine the object that media audient to be showed may pay close attention to the related information that obtains described object for the behavioural information according to described audient;
Information provides module, while for the content of the media being demonstrated, object that described audient may pay close attention to occurring, provides the related information of described object.
In program 232 specific implementation of each unit can referring to Fig. 3 or embodiment illustrated in fig. 4 in corresponding units, be not repeated herein.The those skilled in the art can be well understood to, and for convenience and simplicity of description, the specific works process of the equipment of foregoing description and module, can describe with reference to the corresponding process in preceding method embodiment, do not repeat them here.
Those of ordinary skills can recognize, unit and the method step of each example of describing in conjunction with embodiment disclosed herein can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are carried out with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme.The professional and technical personnel can specifically should be used for realizing described function with distinct methods to each, but this realization should not thought and exceeds scope of the present invention.
If described function usings that the form of SFU software functional unit realizes and during as production marketing independently or use, can be stored in a computer read/write memory medium.Understanding based on such, the part that technical scheme of the present invention contributes to prior art in essence in other words or the part of this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprise that some instructions are with so that a computer equipment (can be personal computer, server, or the network equipment etc.) carry out all or part of step of the described method of each embodiment of the present invention.And aforesaid storage medium comprises: various media that can be program code stored such as USB flash disk, portable hard drive, ROM (read-only memory) (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CDs.
Above embodiment is only for illustrating the present invention; and be not limitation of the present invention; the those of ordinary skill in relevant technologies field; without departing from the spirit and scope of the present invention; can also make a variety of changes and modification; therefore all technical schemes that are equal to also belong to category of the present invention, and scope of patent protection of the present invention should be defined by the claims.
Claims (21)
1. a media information supplying method, is characterized in that, comprising:
Obtain audient's behavioural information in the displaying process of media;
Determine the object that in media to be showed, the audient may pay close attention to the related information that obtains described object according to described audient's behavioural information;
While object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.
2. method according to claim 1, is characterized in that, described audient's behavioural information comprises: one or more in audient's expression information, acoustic information, gesture information.
3. method according to claim 1 and 2, is characterized in that, described audient's behavioural information comprises: audient's Social behaviors information.
4. according to claim 1 or 2 or 3 described methods, it is characterized in that, described audient's behavioural information comprises: the interactive information of audient and display advertising equipment.
5. according to claim 1 or 2 or 3 or 4 described methods, it is characterized in that, the step of obtaining audient's behavioural information in the described process of the displaying at media further comprises:
A kind of behavioural information of Real-time Obtaining audient in the displaying process of media;
Trigger obtaining of other behavioural information of audient according to a kind of behavioural information of the described audient who gets.
6. method according to claim 1, is characterized in that, the described behavioural information according to described audient determines that the step of the object that in media to be showed, the audient may pay close attention to comprises:
Behavioural information to described audient is identified;
The object that finds the audient to pay close attention in the content of the media of having showed according to described recognition result;
Determine that the relevant object of object of paying close attention to described audient in media to be showed is the object that described audient may pay close attention to.
7. the method for claim 1, is characterized in that, described related information comprises: the descriptor of object and/or the hyperlinked information of object.
8. method according to claim 1, is characterized in that, described method also is included in the step of obtaining environmental information in the displaying process of media.
9. method according to claim 8, is characterized in that, described environmental information comprises one or more in positional information, humidity information, monochrome information, temporal information.
10. method according to claim 8 or claim 9, is characterized in that, while occurring object that described audient may pay close attention in the content of the described media being demonstrated, provides the step of the related information of described object to comprise:
In described environmental information under corresponding environment, while object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provide the related information of described object.
11. method according to claim 1, is characterized in that, described method also comprises:
Obtain and store audient's user profile.
12. method according to claim 11, is characterized in that, described method also comprises:
The related information of the object of described acquisition is shared with to other audient, and described other audient's user profile is close with described audient's user profile.
13. a media information generator, is characterized in that, comprising:
The acquisition of information module, obtain audient's behavioural information for the displaying process at media;
Analysis and processing module, determine the object that media audient to be showed may pay close attention to the related information that obtains described object for the behavioural information according to described audient;
Information provides module, while for the content of the media being demonstrated, object that described audient may pay close attention to occurring, provides the related information of described object.
14. device according to claim 13, is characterized in that, described acquisition of information module comprises:
Information acquisition module, for the collection of the displaying process at media audient's behavioural information.
15. device according to claim 14, is characterized in that, described information acquisition module comprises:
One or more in image capture module, sound collection module, interactive information acquisition module.
16. device according to claim 13, is characterized in that, described analysis and processing module comprises:
Recognition unit, identified for the behavioural information to described audient;
Object is searched unit, for the object that finds the audient to pay close attention in the content of the media of having showed according to described recognition result;
The object determining unit, for determining that the relevant object of object that media to be showed are paid close attention to described audient is the object that described audient may pay close attention to.
17. device according to claim 13, is characterized in that, described device also comprises the environment information acquisition module.
18. device according to claim 18, is characterized in that, described environment information acquisition module comprises: one or more in location information acquiring unit, humidity information acquiring unit, monochrome information acquiring unit, temporal information acquiring unit.
19. according to the described device of claim 17 or 18, it is characterized in that, described information provides module under the environment corresponding in described environmental information, while object that described audient may pay close attention to occurring in the content of the media that are demonstrated, provides the related information of described object.
20. device according to claim 13, is characterized in that, described device also comprises:
The user profile acquisition module, for obtaining audient's user profile;
Memory module, for storing described audient's user profile.
21. device according to claim 20, is characterized in that, described device also comprises:
The Information Sharing module, be shared with other audient for the related information of the object by described acquisition, and described other audient's user profile is close with described audient's user profile.
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