CN102547480A - Implementation method for interactive video advertisement platform - Google Patents
Implementation method for interactive video advertisement platform Download PDFInfo
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- CN102547480A CN102547480A CN201210020295XA CN201210020295A CN102547480A CN 102547480 A CN102547480 A CN 102547480A CN 201210020295X A CN201210020295X A CN 201210020295XA CN 201210020295 A CN201210020295 A CN 201210020295A CN 102547480 A CN102547480 A CN 102547480A
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Abstract
The invention discloses an implementation method for an interactive video advertisement platform. The implement method comprises the following steps: one second of video is converted into 10 to 15 pieces of pictures; the pictures are led to the timer shaft of an SWF (Shockwave Flash) editor, and an SWF file is generated; a certain of frames in the SWF file are determined as pivotal frames; the tract on any two sequent frames of an advertisement is determined; a script file is edited, and the advertisement is inserted at the position of a pivotal frame, when a mouse is moved to the video, the video stops playing, when the mouse points to a title in a video, advertisement information relative to the title is displayed, and the edited video view is stored; another scheme is as follows: under the premise that the original video image is not changed, the purpose that audiences interact with the video to timely know the advertisement product information in the video via the real-time synchronism of the video file and a generated advertisement configuration file is achieved.
Description
Technical field
The present invention relates to the video ads field, particularly, relate to a kind of implementation method of interactive video-advertisement platform.
Background technology
Existing video ads or advertisement insertion in the middle of the gap of video, perhaps be placed on advertisement head or the run-out or middle broadcast of video.And advertisement and video content great majority are incoherent, greatly reduce the validity of advertisement.And under very many situation, when the user when watching video, what they were concerned about very that a performer wears is the clothes of what plate, where can buy suchlike information.But because the limitation of conventional ads, spectators can not get access to the information of some products in the video timely, such as the product information of the clothes that occurs in the video, cap, glasses or the like.
In sum, in realizing process of the present invention, the inventor finds to exist at least in the prior art following defective:
⑴ present video ads can not make spectators learn the information of advertised product in the video timely;
⑵ existing video ads can not be well and spectators carry out interaction.
Thereby make the conversion ratio of video ads very low.
Summary of the invention
The objective of the invention is to,, propose the implementation method of an interactive video-advertisement platform, carry out interaction, make spectators in time learn advertised product information in the video and improve the advantage of the conversion ratio of video ads to realize spectators and video to the problems referred to above.
For realizing above-mentioned purpose, the technical scheme that the present invention adopts is:
First kind of scheme is:
The video image that per second is play converts 10 to 15 width of cloth pictures into;
The picture of above-mentioned conversion is imported on the time shaft of SWF editing machine, and generate the SWF formatted file;
To each advertisement, certain frame in the above-mentioned SWF formatted file is confirmed as key frame;
Confirm the motion track of this advertisement on the continuous key frame in any two front and back;
The edit script file inserts advertising message on the key frame position, when mouse moves on the video, video stops to play, and when the article on the mouse-pointing video, calls the advertising message in the advertisement configuration file, shows the advertising message that these article are relevant;
Video image behind the above-mentioned editor is preserved.
According to a preferred embodiment of the invention, said compile script file adopts the AS action script to write, and the video file after will editing saves as the SWF form.
According to a preferred embodiment of the invention, above-mentioned advertisement configuration file includes but not limited to price, title, model, the place of production of article.
According to a preferred embodiment of the invention, further comprising the steps of: that the SWF formatted file and the advertisement configuration file of above-mentioned preservation are uploaded to network.
Second kind of scheme is:
The video image that per second is play converts 10 to 15 width of cloth pictures into;
The picture of above-mentioned conversion is imported on the time shaft of SWF editing machine, and generate the SWF formatted file;
Certain frame in the above-mentioned SWF formatted file is confirmed key frame, and the position that the definition advertisement is inserted on key frame;
Confirm the motion track of above-mentioned advertisement on the continuous key frame in any two front and back;
The edit script file is written to the information of advertisement time of occurrence, position and advertisement itself in the advertisement configuration file; When original video files was play, user's playout software was inquired about this advertisement configuration file in real time, like the needs display ads, then called the advertising message in this promotional literature that configures;
Promotional literature behind the above-mentioned editor and original video files are preserved.
According to a preferred embodiment of the invention, said compile script file adopts the AS action script to write.
According to a preferred embodiment of the invention, above-mentioned advertisement configuration file includes but not limited to price, title, model, the place of production of position, time and article that advertisement is showed.
According to a preferred embodiment of the invention, further comprising the steps of: that the advertisement matching files and the original video files of above-mentioned preservation are uploaded to network.
Technical scheme of the present invention is through converting video image into picture, and in picture, inserts corresponding product information, makes spectators when watching video, can carry out interaction with video, with the corresponding product of click, thereby obtains the information of corresponding product.Having reached spectators and video carries out interaction, makes spectators in time learn advertised product information in the video and improves the purpose of the conversion ratio of video ads.
Other features and advantages of the present invention will be set forth in specification subsequently, and, partly from specification, become obvious, perhaps understand through embodiment of the present invention.The object of the invention can be realized through the structure that in the specification of being write, claims and accompanying drawing, is particularly pointed out and obtained with other advantages.
Through accompanying drawing and embodiment, technical scheme of the present invention is done further detailed description below.
Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of specification, is used to explain the present invention with embodiments of the invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the flow chart of the implementation method of the embodiment of the invention one said interactive video-advertisement platform;
Fig. 2 is the flow chart of the implementation method of the embodiment of the invention two said interactive video-advertisement platforms;
Fig. 3 is when original video files is play in the embodiment of the invention two and the advertisement configuration file is realized synchronous method sketch map.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for explanation and explains the present invention, and be not used in qualification the present invention.
Embodiment one:
As shown in Figure 1, a kind of implementation method of interactive video-advertisement platform may further comprise the steps:
The video image that per second is play converts 10 to 15 width of cloth pictures into;
The picture of above-mentioned conversion is imported on the time shaft of SWF editing machine, and generate the SWF formatted file;
To each advertisement, certain frame in the above-mentioned SWF formatted file is confirmed as key frame;
Confirm the motion track of this advertisement on the continuous key frame in any two front and back;
The edit script file inserts advertising message on the key frame position, when mouse moves on the video, video stops to play.When the article on the mouse-pointing video, call the advertising message in the advertisement configuration file, show the advertising message that these article are relevant;
Video image behind the above-mentioned editor is preserved.
Wherein, the advertisement configuration file includes but not limited to price, title, model, the place of production of article.The compile script file adopts the AS action script to write, and the video file after will edit saves as the SWF form, and the SWF formatted file and the advertisement configuration file of preservation is uploaded to network.
Embodiment two:
The video image that per second is play converts 10 to 15 width of cloth pictures into;
The picture of above-mentioned conversion is imported on the time shaft of SWF editing machine, and generate the SWF formatted file;
Certain a few frame in the above-mentioned SWF formatted file are confirmed key frame, and the position that the definition advertisement is inserted on key frame;
Confirm the motion track of above-mentioned advertisement on the continuous key frame in any two front and back;
The edit script file is written to the information of advertisement time of occurrence, position and advertisement itself in the advertisement configuration file; When original video files was play, user's playout software was inquired about this promotional literature that configures in real time, like the needs display ads, then called the advertising message in this promotional literature that configures;
Promotional literature behind the above-mentioned editor and original video files are preserved.
Wherein, the advertisement configuration file includes but not limited to price, title, model, the place of production of position, time and article that advertisement is showed.The compile script file adopts the AS action script to write.And the advertisement matching files and the original video files of preserving be uploaded to network.Wherein, the compile script file adopts the AS action script to write, and revises user's video player at last, realizes the advertisement matching files and looks the synchronous of screen through the plug-in unit of video player.Can sliding mouse when the user is through network browsing like this watching video is the advertisement of relative article.Wherein in embodiment two; When video player was played to the position of setting, then automatic queries ad configuration file was as there being the ad playing action command in the configuration file; Then call the advertising message in the configuration file, as do not have the advertisement action then to continue to play former video.Its original video files and advertisement configuration file synchronization are as shown in Figure 3.
What should explain at last is: the above is merely the preferred embodiments of the present invention; Be not limited to the present invention; Although the present invention has been carried out detailed explanation with reference to previous embodiment; For a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.All within spirit of the present invention and principle, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. the implementation method of an interactive video-advertisement platform is characterized in that, may further comprise the steps:
The video image that per second is play converts 10 to 15 width of cloth pictures into;
The picture of above-mentioned conversion is imported on the time shaft of SWF editing machine, and generate the SWF formatted file;
To each advertisement, certain a few frame in the above-mentioned SWF formatted file are confirmed as key frame;
Confirm the motion track of this advertisement on the continuous key frame in any two front and back;
The edit script file inserts advertising message on the key frame position, when mouse moves on the video, video stops to play, and when the article on the mouse-pointing video, calls the advertising message in the advertisement configuration file, shows the advertising message that these article are relevant;
Video image behind the above-mentioned editor is preserved.
2. the implementation method of interactive video-advertisement platform according to claim 1 is characterized in that, said compile script file adopts the AS action script to write, and the video file after will editing saves as the SWF form.
3. the implementation method of interactive video-advertisement platform according to claim 1 is characterized in that, above-mentioned advertisement configuration file includes but not limited to price, title, model, the place of production of article.
4. the implementation method of interactive video-advertisement platform according to claim 2 is characterized in that, and is further comprising the steps of: the SWF formatted file of above-mentioned preservation is uploaded to network.
5. the implementation method of an interactive video-advertisement platform is characterized in that, may further comprise the steps:
The video image that per second is play converts 10 to 15 width of cloth pictures into;
The picture of above-mentioned conversion is imported on the time shaft of SWF editing machine, and generate the SWF formatted file;
Certain a few frame in the above-mentioned SWF formatted file are confirmed key frame, and the position that the definition advertisement is inserted on key frame;
Confirm the motion track of above-mentioned advertisement on the continuous key frame in any two front and back;
The edit script file is written to the information of advertisement time of occurrence, position and advertisement itself in the advertisement configuration file; When original video files is play,,, then call the advertising message in this promotional literature that configures like the needs display ads when this promotional literature that configures of user's playout software inquiry;
Promotional literature behind the above-mentioned editor and original video files are preserved.
6. the implementation method of interactive video-advertisement platform according to claim 5 is characterized in that, said compile script file adopts the AS action script to write.
7. the implementation method of interactive video-advertisement platform according to claim 5 is characterized in that, above-mentioned advertisement configuration file includes but not limited to price, title, model, the place of production of position, time and article that advertisement is showed.
8. the implementation method of interactive video-advertisement platform according to claim 6 is characterized in that, and is further comprising the steps of: the advertisement matching files and the original video files of above-mentioned preservation are uploaded to network.
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| CN201210020295XA CN102547480A (en) | 2012-01-29 | 2012-01-29 | Implementation method for interactive video advertisement platform |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2015032342A1 (en) * | 2013-09-06 | 2015-03-12 | 乐视致新电子科技（天津）有限公司 | Information displaying method and apparatus |
| US9100701B2 (en) | 2013-07-31 | 2015-08-04 | TCL Research America Inc. | Enhanced video systems and methods |
| CN107690084A (en) * | 2017-04-11 | 2018-02-13 | 腾讯科技（北京）有限公司 | The playing method and device of media file |
| CN109308625A (en) * | 2017-07-27 | 2019-02-05 | 掌游天下（北京）信息技术股份有限公司 | A kind of production method for playing advertisement, system and corresponding storage medium |
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| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| US20090113475A1 (en) * | 2007-08-21 | 2009-04-30 | Yi Li | Systems and methods for integrating search capability in interactive video |
| CN101398829A (en) * | 2007-09-30 | 2009-04-01 | 国际商业机器公司 | Method and apparatus for marking and modifying video, and video processing method and apparatus |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US9100701B2 (en) | 2013-07-31 | 2015-08-04 | TCL Research America Inc. | Enhanced video systems and methods |
| WO2015032342A1 (en) * | 2013-09-06 | 2015-03-12 | 乐视致新电子科技（天津）有限公司 | Information displaying method and apparatus |
| CN107690084A (en) * | 2017-04-11 | 2018-02-13 | 腾讯科技（北京）有限公司 | The playing method and device of media file |
| CN107690084B (en) * | 2017-04-11 | 2019-11-08 | 腾讯科技（北京）有限公司 | The playing method and device of media file |
| CN109308625A (en) * | 2017-07-27 | 2019-02-05 | 掌游天下（北京）信息技术股份有限公司 | A kind of production method for playing advertisement, system and corresponding storage medium |
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Application publication date: 20120704 |