CN102332017A - Method and device for displaying recommended information based on operation information in mobile device - Google Patents
Method and device for displaying recommended information based on operation information in mobile device Download PDFInfo
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- CN102332017A CN102332017A CN201110276276A CN201110276276A CN102332017A CN 102332017 A CN102332017 A CN 102332017A CN 201110276276 A CN201110276276 A CN 201110276276A CN 201110276276 A CN201110276276 A CN 201110276276A CN 102332017 A CN102332017 A CN 102332017A
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Abstract
The invention aims at providing a method and a device for displaying recommended information based on operation information in a mobile device, wherein the method comprises the following steps: getting the recommended information to be displayed based on the current operation information in the mobile device; then displaying the recommended information in a preset display region on a screen of the mobile device; and performing matching query in a recommended library according to the obtained current operation information corresponding to the mobile device in a network device so as to get the recommended information corresponding to the current operation information, and sending the recommended information to the mobile device. Compared with the prior art, the recommended information to be displayed is obtained based on the current operation information of a user in the mobile device, thereby realizing that the mobile device can get the recommended information without depending on specific applications, simultaneously displaying the recommended information in the preset display region and further enabling the user to conveniently browse the recommended information so as to achieve the better advertising effect.
Description
Technical field
The present invention relates to computer realm, relate in particular to a kind of technology that is used to show recommendation information that in mobile device, realizes.
Background technology
Prior art is when pushing the mobile phone advertisement recommendation information; Only can depend on the advertisement pushing function that provides such as mobile phone application such as mobile phone browsers to cellphone subscriber's pushed advertisement recommendation information; If this mobile phone application does not provide the advertisement pushing function, then can't carry out the propelling movement of advertisement recommendation information according to this application.In addition, the advertisement recommendation information is often used according to different mobile and is presented on the different screen display locations, brings inconvenience thereby the user is in time obtained and browse those advertisement recommendation informations.
Therefore, how in mobile device, to realize showing that effectively recommendation information has become the problem that those skilled in the art need solve.
Summary of the invention
The purpose of this invention is to provide a kind of method and apparatus of in mobile device, realizing that is used to show recommendation information.
According to an aspect of the present invention, a kind of method that is used to show recommendation information that in mobile device, realizes is provided, this method may further comprise the steps:
A obtains the recommendation information to be shown based on current operation information;
B is presented at said recommendation information in the predetermined display area on the screen of said mobile device.
According to an aspect of the present invention, a kind of method that is used for auxiliary demonstration recommendation information that in the network equipment, realizes is provided, wherein, this method may further comprise the steps:
A obtains and the corresponding current operation information of mobile device;
B carries out matching inquiry to obtain and the corresponding recommendation information of said current operation information according to said current operation information in recommending the storehouse;
C is sent to said mobile device with said recommendation information.
According to a further aspect in the invention, a kind of mobile device that is used to show recommendation information is provided also, this equipment comprises:
The recommendation information deriving means is used to obtain the recommendation information to be shown based on current operation information;
Display device is used for said recommendation information is presented at the predetermined display area on the screen of said mobile device.
According to a further aspect in the invention, a kind of auxiliary network equipment that shows recommendation information that is used for is provided also, wherein, this equipment comprises:
First deriving means is used to obtain and the corresponding current operation information of mobile device;
Inquiry unit is used for according to said current operation information, in recommending the storehouse, carries out matching inquiry to obtain and the corresponding recommendation information of said current operation information;
The recommendation information dispensing device is used for said recommendation information is sent to said mobile device.
Compared with prior art; The present invention is based on the current operation information acquisition to be shown recommendation information of user in mobile device; Realize that mobile device does not rely on concrete application and carries out obtaining of recommendation information; Show in predetermined viewing area simultaneously, thereby make things convenient for the user to browse recommendation information, to reach better advertisement promotion effect.
Description of drawings
Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates the equipment synoptic diagram that is used to show recommendation information according to one aspect of the invention;
Fig. 2 illustrates the equipment synoptic diagram that is used to show recommendation information in accordance with a preferred embodiment of the present invention;
Fig. 3 illustrates the equipment synoptic diagram that is used to show recommendation information according to another preferred embodiment of the present invention;
Fig. 4 illustrates the method flow diagram of in mobile device, realizing according to a further aspect of the present invention that is used to show recommendation information;
Fig. 5 illustrates the method flow diagram that is used to show recommendation information in accordance with a preferred embodiment of the present invention;
Fig. 6 illustrates the method flow diagram that is used to show recommendation information according to another preferred embodiment of the present invention.
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 1 illustrates the equipment synoptic diagram that is used to show recommendation information according to one aspect of the invention.Wherein, mobile device 1 comprises recommendation information deriving means 11 and display device 12.At this, said mobile device means the computer equipment that can in moving, use, and includes but not limited to smart mobile phone, notebook, PDA, POS machine, vehicle-mounted computer etc., and its screen size is far smaller than the display sizes of desktop computer usually.
Followingly come this operation of equipment process is described in detail with reference to Fig. 1:
At first, recommendation information deriving means 11 obtains the recommendation information to be shown based on current operation information.
At this, said current operation information includes but not limited to:
1) user works as the application of front opening in mobile device, like multimedia player, browser, recreation etc.
2) user's content of in this application, browsing or operating; For example, the search sequence of the current web page contents of in browser, browsing of user, input etc., current video of in multimedia player, playing of user or audio-frequency information etc.
At this, said recommendation information includes but not limited to peer link information, user's evaluation information of advertising message, advertisement etc.
At this, the mode of obtaining said recommendation information comprises the current operation information in this mobile device 1 according to the user, recommends to obtain the storehouse corresponding recommendation information to be shown from this locality of mobile device 1; At this, said local recommend the storehouse include but not limited to this mobile device in application and use in browse or the corresponding recommendation information of content of operation.
In an example, recommendation information deriving means 11 extracts the user through the API (API) of utilizing mobile device 1 to provide in advance and is recreation " bird of indignation " when the application identification information of front opening from this mobile device; Then, recommendation information deriving means 11 is recommended to carry out match query in the storehouse in this locality of mobile device 1, obtains and the public young advertising message of the corresponding sale of this application identification information " bird of indignation ", other game advertisement information etc.
Preferably, recommendation information deriving means 11 can be based on the recommendation information to be shown that obtains of said current operation information and user related information.
At this, said user related information includes but not limited to:
1) user property; It comprises but is not limited to: the individual subscriber background information, and like sex, age, religion, nationality, education degree etc.
2) user preference; It comprises but is not limited to: preference that the user is provided with is in advance selected, as the brand of liking, the recreation of liking, shopping way, music type etc.
3) the historical operation record of user on mobile device; It includes but not limited to: the user opens each number of times of using in the mobile device, and the user uses each time span of using, the content of operation of user in each is used etc.; Wherein, said application includes but not limited to browser, multimedia player, novel reader, recreation, map inquiry etc.
4) geographic position at user place; For example, can pass through the geographic position that GPS (GPS) obtains the mobile device place, and confirm this user's geographic position with this.
Particularly, recommendation information deriving means 11 for example extracts the identification information of user as the user of current operation information such as the application identification information of front opening, the content information that the user browses or operates and current this mobile device of use in this application from the state cache storehouse of mobile device 1; Then, recommendation information deriving means 11 carries out matching inquiry according to this user's identification information in the user related information storehouse of mobile device 1, obtains and the corresponding user related information of this user's identification information; Subsequently, recommendation information deriving means 11 is recommended to obtain and this current operation information and the corresponding recommendation information to be shown of this user related information the storehouse from this locality of mobile device 1 according to this current operation information and this user related information.
5) user's cohort attribute information; For example, can be according to user's identification information, the searching for user relevance information storehouse obtains the cohort attribute information of group under this user; Perhaps can carry out cluster according to the predetermined clusters rule to this user and other users' historical operation record, obtaining the pairing group of this user, and with other users' in this group the user property cohort attribute information as this user.
At this, said state cache storehouse includes but not limited to that the user works as the user's of the application identification information of front opening, content information that the user browses or operates and current this mobile device of use identification information etc. in this application.Mobile device 1 can be answered Event triggered or according to the current operation information of certain periodic recording user on this mobile device, and it is stored in this state cache storehouse.
At this, said user related information storehouse includes but not limited to historical operation record on mobile device of user totem information and the pairing user property of this user totem information, user preference, user, the geographic position at user place, user's cohort attribute information etc.
In an example, recommendation information deriving means 11 obtains active user's sign and current operation information from the state cache storehouse of mobile device 1, and this current operation information carries out the search operation of keyword for " transformer " for the user in current open any browser; Simultaneously, recommendation information deriving means 11 carries out matching inquiry according to this current ID in the user related information storehouse, obtains with the corresponding user preference of this current user totem information and is set to the user preference shopping at network; Recommendation information deriving means 11 is according to this current operation information; Recommend to obtain the storehouse film booking site that name is called " transformer " from this locality of mobile device 1; And the recommendation informations such as website of network booking; Then, recommendation information deriving means 11 is provided with according to this user preference, only with the site information of the network booking of this film as recommendation information to be shown.
Those skilled in the art will be understood that above-mentioned every user related information not only can be used for recommendation information deriving means 11 separately and obtain recommendation information, are used for recommendation information deriving means 11 after can also mutually combining and obtain recommendation information.
Those skilled in the art will be understood that the above-mentioned method of obtaining recommendation information to be shown is merely for example; Other existing or methods of obtaining recommendation information to be shown that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Then, display device 12 recommendation information that recommendation information deriving means 11 is obtained is presented in the predetermined display area on the display screen of mobile device.
At this, said predetermined display area includes but not limited to that the viewing area that one on the display screen of mobile device 1 is fixing is like the bottom of this display screen; Or the viewing area of a position changeable on the display screen of mobile device 1.Preferably, this predetermined display area can be specifically designed to and show this recommendation information.
Particularly; Display device 12 for example converts this recommendation information into through the API that video card provided (API) of calling this mobile device and is used for the images displayed data message, and this image data information is presented in the predetermined display area of display screen of this mobile device.Wherein, said video card is the display interface card, and it is used for the needed display message of mobile device is carried out conversion driving, and provides row such as shows signal such as sweep signals to the display screen of this portable terminal, controls its correct demonstration.
Preferably, be to work continuously between recommendation information deriving means 11 and the display device 12.Particularly, recommendation information deriving means 11 obtains the recommendation information to be shown based on current operation information constantly; Display device 12 also is presented at said recommendation information in the predetermined display area on the screen of said mobile device constantly.At this; It will be understood by those skilled in the art that " continuing " is meant that each device constantly carries out the demonstration of obtaining of above-mentioned recommendation information to be shown and recommendation information; Until satisfying predetermined stoppage condition, for example recommendation information deriving means 11 stops obtaining recommendation information to be shown in a long time.
Preferably, mobile device 1 also comprises confirms the device (not shown), confirms device according to recommendation information to be shown, according to predetermined demonstration rule, confirms to be used to show the size of the predetermined display area of recommendation information.
At this, confirm that according to said predetermined demonstration rule the situation of the size of this predetermined display area includes but not limited to:
1) this predetermined display area is a fixed measure;
2) preferably,, then confirm device, the size of former predetermined display area is increased accordingly according to first scaling up that comprises in the predetermined demonstration rule if comprise content informations such as picture, animation, video in the recommendation information;
3) if only comprise information such as pure words, hypertext link in the recommendation information, and its character quantity confirms that then device according to predetermined second scaling up, increases the size of former predetermined display area during greater than predetermined character quantity threshold range maximal value.
4) if only comprise information such as pure words, hypertext link in the recommendation information, and its character quantity confirms then that less than when the predetermined character quantity threshold range minimum value device according to predetermined the 3rd scale down, dwindles the size of former predetermined display area.
Those skilled in the art will be understood that the method for the size of above-mentioned definite viewing area is merely for example; The method of the size of other definite viewing areas existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Fig. 2 illustrates the equipment synoptic diagram that is used to show recommendation information in accordance with a preferred embodiment of the present invention.Wherein, the recommendation information deriving means 11 ' of mobile device 1 comprises operation information acquisition unit 111 ', operation information transmitting element 112 ' and second receiving element 113 '.The network equipment 2 comprises first deriving means 21 ', inquiry unit 22 ' and recommendation information dispensing device 23 '.
At this, it is identical with reference to the content of the described device 12 of Fig. 1 with the front to install 12 ' function shown in Fig. 2, for for simplicity, it is contained in this with way of reference, does not give unnecessary details and do not do.
At this; Can realize communicating by letter through any communication mode between mobile device 1 and the network equipment 2; Include but not limited to, based on the mobile communication of 3GPP, LTE, WIMAX, based on the computer network communication of TCP/IP, udp protocol and based on the low coverage wireless transmission method of bluetooth, infrared transmission standard.
Followingly come the preferred embodiment is described in detail with reference to Fig. 2:
At first, operation information acquisition unit 111 ' obtains the current operation information of user on mobile device 1; Then, operation information transmitting element 112 ' is sent to the network equipment 2 with said current operation information; First deriving means 21 ' of the network equipment 2 obtains and mobile device 1 corresponding current operation information; Then, inquiry unit 22 ' carries out matching inquiry to obtain and the corresponding recommendation information of said current operation information according to said current operation information in recommending the storehouse; Subsequently, recommendation information dispensing device 23 ' is sent to said mobile device 1 with said recommendation information; Then, second receiving element, the 113 ' reception of mobile device 1 is from the recommendation information based on said current operation information acquisition of the network equipment 2.
At this, the said network equipment includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.
Particularly; At first; Operation information acquisition unit 111 ' is for example answered Event triggered or from the state cache storehouse of mobile device 1, is extracted user's current operation information according to certain cycle, as when the application identification information of front opening, the content information that the user browses or operates in this application etc.
Subsequently, operation information transmitting element 112 ' is sent to the network equipment 2 with this current operation information through the communication mode of arranging;
Then, first deriving means 21 ' of the network equipment 2 for example obtains this current operation information through the mode of real-time listening.
Subsequently, the current operation information that inquiry unit 22 ' obtains according to first deriving means 21 ' carries out matching inquiry to obtain and the corresponding recommendation information of this current operation information in recommending the storehouse.Wherein, said recommendation storehouse is used to store user's various operation informations, and with the corresponding recommendation information of these operation informations.
Then, recommendation information dispensing device 23 ' is sent to mobile device 1 with those recommendation informations that inquiry unit 22 ' obtains through the communication mode of arranging.
Subsequently, second receiving element 113 ' of mobile device 1 for example receives the recommendation information from the network equipment 2 through the mode of real-time listening.
In an example, the operation information acquisition unit 111 ' of mobile device 1 obtains current operation information and works as novel reader of front opening for the user from the state cache storehouse of mobile device 1; Then, operation information transmitting element 112 ' is sent to the network equipment 2 with this current operation information through the communication mode of arranging; Subsequently, first deriving means 21 ' of the network equipment 2 obtains this current operation information from mobile device 1 through the mode of real-time listening; Subsequently, inquiry unit 22 ' carries out matching inquiry according to the identification information of this novel reader shown in this current operation information in the recommendation storehouse of the network equipment 2, obtain the advertisement recommendation information of present up-to-date novel; Then, recommendation information dispensing device 23 ' is sent to mobile device 1 through the communication mode of agreement with those advertisement recommendation informations; Subsequently, second receiving element 113 ' of mobile device 1 receives those advertisement recommendation informations through the mode of real-time listening.
Those skilled in the art will be understood that and above-mentionedly obtain the method for current operation information and/or send the method for current operation information and/or obtain the method for current operation information and/or obtain the method for recommendation information and/or the method for sending the method for recommendation information and/or receiving recommendation information is merely for example; Other existing or methods of obtaining current operation information that possibly occur from now on and/or send the method for current operation information and/or obtain the method for current operation information and/or obtain the method for recommendation information and/or the method for sending the method for recommendation information and/or receiving recommendation information as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably (with reference to Fig. 2); The current operation information that the inquiry unit 22 ' of the network equipment 2 obtains according to first deriving means 21 '; And combination and mobile device 1 corresponding user related information, in recommending the storehouse, carry out matching inquiry to obtain and the corresponding recommendation information of user related information.
At this, said user related information includes but not limited to:
1) user property; It comprises but is not limited to: the individual subscriber background information, and like sex, age, religion, nationality, education degree etc.
2) user preference; It comprises but is not limited to: preference that the user is provided with is in advance selected, as the brand of liking, the recreation of liking, shopping way, music type etc.
3) the historical operation record of user on mobile device; It includes but not limited to: the user opens each number of times of using in the mobile device, and the user uses each time span of using, the content of operation of user in each is used etc.; Wherein, said application includes but not limited to browser, multimedia player, novel reader, recreation, map inquiry etc.
4) geographic position at user place; For example, can obtain the geographic position at mobile device place, and confirm this user's geographic position with this through the GPS location.
5) user's cohort attribute information; For example, can be according to user's identification information, the searching for user relevance information storehouse obtains the cohort attribute information of group under this user; Perhaps can carry out cluster according to the predetermined clusters rule to this user and other users' historical operation record, obtaining the pairing group of this user, and with other users' in this group the user property cohort attribute information as this user.
In an example, first deriving means 21 ' of the network equipment obtains the current operation information from mobile device 1, and this current operation information illustrates that the user is current just to play giving song recitals of Zhou Jielun in multimedia player; Simultaneously, the network equipment 2 sends the request of obtaining of user related information to mobile device 1, and accepts the active user's that mobile device 1 returns in response to this request user related information; Subsequently; The inquiry unit 22 ' of the network equipment 2 is added up this current user's of comprising in this user related information historical operation record; To confirm that the cumulative time length that this current user plays the song of Zhou Jielun performance through multimedia player surpasses predetermined reproduction time length threshold; Interesting to confirm this user to the song of Zhou Jielun; And matching inquiry in recommending the storehouse in view of the above, with the recommendation information of the music album of the recommendation information that obtains the up-to-date concert of Zhou Jielun, the up-to-date distribution of Zhou Jielun etc.
In another example; The current operation information of user is in browser, to carry out the search of searching keyword for " restaurant "; And the geographic position that user related information illustrates the active user is " No. 1, Zhichun Road, Haidian District, Beijing City ", and then the inquiry unit 22 ' of the network equipment 2 is inquired about in recommending the storehouse to obtain restaurant's recommendation information of position No. 1 periphery in the Zhichun Road, Haidian District, Beijing City.
Those skilled in the art will be understood that the above-mentioned method of obtaining recommendation information is merely for example; Other existing or methods of obtaining recommendation information that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Fig. 3 illustrates the equipment synoptic diagram that is used to show recommendation information according to another preferred embodiment of the present invention.Wherein, the recommendation information deriving means 11 of mobile device 1 " comprise request transmitting unit 114 " and first receiving element 115 "; The network equipment 2 also comprises request receiving trap 24 ".
At this, install 12 shown in Fig. 3 ", 21 ", 22 " with 23 " function and front identical with reference to the described device of Fig. 2 12 ', 21 ', 22 ' and 23 ' content, for for simplicity, it is contained in this with way of reference, do not give unnecessary details and do not do.
Particularly, the request transmitting unit 114 of mobile device 1 " through the communication mode of agreement, the recommendation information request of obtaining is sent to the network equipment 2, wherein, the request of obtaining of said recommendation information comprises the current operation information of user in mobile device 1; The request receiving trap 24 of the network equipment 2 " mode through real-time listening receives this recommendation information and obtains request; Then; The network equipment 2 obtains the current operation information in the request according to this recommendation information; In recommending the storehouse, carry out matching inquiry obtaining obtaining the corresponding recommendation information of request with this recommendation information, and with those (etc.) recommendation information is sent to mobile device 1 through the communication mode of agreement; Subsequently, first receiving element 115 of mobile device 1 " mode through real-time listening receives the recommendation information that obtains the request feedback from the network equipment 2 in response to this recommendation information.
Those skilled in the art will be understood that above-mentioned transmission recommendation information obtains the method for request and/or receives the method that recommendation information obtains the method for request and/or receive recommendation information and are merely for example; Other transmission recommendation informations existing or that possibly occur from now on obtain the method for request and/or receive method that recommendation information obtains the method for request and/or receive recommendation information as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably (with reference to Fig. 2), the network equipment 2 also comprise collator (not shown) and selecting arrangement (not shown).The current operation information that collator obtains according to first deriving means 21 ' and from the user related information of mobile device 1, according to predetermined ordering rule, the recommendation information that inquiry unit 22 ' is obtained sorts; Then, selecting arrangement is selected the preferred recommendation information of the forward predetermined quantity of ordering from the recommendation information after the ordering; Recommendation information dispensing device 23 ' is sent to mobile device 1 with those preferred recommendation informations subsequently.
In an example; Current operation information illustrates the user and just in mobile device 1, opens games application, and inquiry unit 22 ' obtains 3 up-to-date game recommdation information G1, G2 and G3 in view of the above, and wherein G1 belongs to that Fighting Game (FTG), G2 belong to the recreation of intelligence development class, G3 belongs to Role Playing Game; Simultaneously; It is the teenager that user property in the user related information illustrates this user, and then collator obtains other ordering weight of each game class according to this user related information; And the recommendation information of these most recent games sorted according to other ordering weight of the game class under it, be G2, G3, G1 to obtain the corresponding sequencing result; Then, forward 2 recommendation informations of the game recommdation information selected ordering of selecting arrangement after these orderings are with as preferably game recommdation information, i.e. G2 and G3; Subsequently, recommendation information dispensing device 23 ' is sent to mobile device 1 with preferred game recommdation information G2 and G3 through the communication mode of arranging.
In another example; Current operation information carries out the search of key word of the inquiry for " restaurant " for the user in browser; And the geographic position that user related information illustrates this user is " No. 1, Zhichun Road, Haidian District, Beijing City ", and then collator is sorted by nearly extremely order far away according to the distance between geographic position, restaurant in each restaurant's recommendation information and the current geographic location of this user; Then, selecting arrangement selects 6 forward recommendation informations of ordering as preferred restaurant recommendation information from the restaurant's recommendation information after these orderings; Subsequently, recommendation information dispensing device 23 ' is sent to mobile device 1 with those preferred restaurant recommendation informations through the communication mode of arranging.
Those skilled in the art will be understood that the above-mentioned method that recommendation information is sorted and/or the method selecting the method for preferred game recommdation information and/or send preferred game recommdation information is merely for example; Other existing or methods that recommendation information is sorted that possibly occur from now on and/or the method selecting the method for preferred game recommdation information and/or send preferred game recommdation information are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Fig. 4 illustrates the method flow diagram that is used to show recommendation information according to one aspect of the invention.Wherein, said mobile device means the computer equipment that can in moving, use, and includes but not limited to smart mobile phone, notebook, PDA, POS machine, vehicle-mounted computer etc., and its screen size is far smaller than the display sizes of desktop computer usually.
Followingly come this operation of equipment process is described in detail with reference to Fig. 4:
At first, in step S1, mobile device 1 obtains the recommendation information to be shown based on current operation information.
At this, said current operation information includes but not limited to:
1) user works as the application of front opening in mobile device, like multimedia player, browser, recreation etc.
2) user's content of in this application, browsing or operating; For example, the search sequence of the current web page contents of in browser, browsing of user, input etc., current video of in multimedia player, playing of user or audio-frequency information etc.
At this, said recommendation information includes but not limited to peer link information, user's evaluation information of advertising message, advertisement etc.
At this, the mode of obtaining said recommendation information comprises the current operation information in this mobile device 1 according to the user, recommends to obtain the storehouse corresponding recommendation information to be shown from this locality of mobile device 1; At this, said local recommend the storehouse include but not limited to this mobile device in application and use in browse or the corresponding recommendation information of content of operation.
In an example, in step S1, mobile device 1 extracts the user through the API (API) of utilizing mobile device 1 to provide in advance and is recreation " bird of indignation " when the application identification information of front opening from this mobile device; Then, mobile device 1 carries out match query its local recommendation in the storehouse, obtains and the public young advertising message of the corresponding sale of this application identification information " bird of indignation ", other game advertisement information etc.
Preferably, in step S1, mobile device 1 can be based on the recommendation information to be shown that obtains of said current operation information and user related information.
At this, said user related information includes but not limited to:
1) user property; It comprises but is not limited to: the individual subscriber background information, and like sex, age, religion, nationality, education degree etc.
2) user preference; It comprises but is not limited to: preference that the user is provided with is in advance selected, as the brand of liking, the recreation of liking, shopping way, music type etc.
3) the historical operation record of user on mobile device; It includes but not limited to: the user opens each number of times of using in the mobile device, and the user uses each time span of using, the content of operation of user in each is used etc.; Wherein, said application includes but not limited to browser, multimedia player, novel reader, recreation, map inquiry etc.
4) geographic position at user place; For example, can pass through the geographic position that GPS (GPS) obtains the mobile device place, and confirm this user's geographic position with this.
Particularly; In step S1, mobile device 1 for example extracts the identification information of user as the user of current operation information such as the application identification information of front opening, the content information that the user browses or operates and current this mobile device of use in this application from the state cache storehouse of mobile device 1; Then, mobile device 1 carries out matching inquiry according to this user's identification information in the user related information storehouse of mobile device 1, obtains and the corresponding user related information of this user's identification information; Subsequently, mobile device 1 is recommended to obtain and this current operation information and the corresponding recommendation information to be shown of this user related information the storehouse from this locality of mobile device 1 according to this current operation information and this user related information.
5) user's cohort attribute information; For example, can be according to user's identification information, the searching for user relevance information storehouse obtains the cohort attribute information of group under this user; Perhaps can carry out cluster according to the predetermined clusters rule to this user and other users' historical operation record, obtaining the pairing group of this user, and with other users' in this group the user property cohort attribute information as this user.
At this, said state cache storehouse includes but not limited to that the user works as the user's of the application identification information of front opening, content information that the user browses or operates and current this mobile device of use identification information etc. in this application.Mobile device 1 can be answered Event triggered or according to the current operation information of certain periodic recording user on this mobile device, and it is stored in this state cache storehouse.
At this, said user related information storehouse includes but not limited to historical operation record on mobile device of user totem information and the pairing user property of this user totem information, user preference, user, the geographic position at user place, user's cohort attribute information etc.
In an example, in step S1, mobile device 1 obtains active user's sign and current operation information from its state cache storehouse, and this current operation information carries out the search operation of keyword for " transformer " for the user in current open any browser; Simultaneously, mobile device 1 carries out matching inquiry according to this current ID in the user related information storehouse, obtains with the corresponding user preference of this current user totem information and is set to the user preference shopping at network; Mobile device 1 is according to this current operation information; Recommend to obtain the storehouse film booking site that name is called " transformer " from this locality of mobile device 1; And the recommendation informations such as website of network booking; Then, mobile device 1 is provided with according to this user preference, only with the site information of the network booking of this film as recommendation information to be shown.
Those skilled in the art will be understood that above-mentioned every user related information not only can be used for mobile device 1 separately and obtain recommendation information, are used for mobile device 1 after can also mutually combining and obtain recommendation information.
Those skilled in the art will be understood that the above-mentioned method of obtaining recommendation information to be shown is merely for example; Other existing or methods of obtaining recommendation information to be shown that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Then, in step S2, mobile device 1 is presented at its recommendation information that in step S1, obtains in the predetermined display area on the display screen of mobile device.
At this, said predetermined display area includes but not limited to that the viewing area that one on the display screen of mobile device 1 is fixing is like the bottom of this display screen; Or the viewing area of a position changeable on the display screen of mobile device 1.Preferably, this predetermined display area can be specifically designed to and show this recommendation information.
Particularly; In step S2; Mobile device 1 for example converts this recommendation information into through the API that video card provided (API) of calling this mobile device and is used for the images displayed data message, and this image data information is presented in the predetermined display area of display screen of this mobile device.Wherein, said video card is the display interface card, and it is used for the needed display message of mobile device is carried out conversion driving, and provides row such as shows signal such as sweep signals to the display screen of this portable terminal, controls its correct demonstration.
Preferably, mobile device 1 is to work continuously in step S1 and step S2.Particularly, in step S1, mobile device 1 obtains the recommendation information to be shown based on current operation information constantly; In step S2, mobile device 1 also is presented at said recommendation information in the predetermined display area on the screen of said mobile device constantly.At this; It will be understood by those skilled in the art that " continuing " is meant that each step constantly carries out the demonstration of obtaining of above-mentioned recommendation information to be shown and recommendation information; Until satisfying predetermined stoppage condition, for example mobile device 1 stops obtaining recommendation information to be shown in a long time.
Preferably, this process also comprises step S7 (not shown).In step S7, mobile device 1 is according to recommendation information to be shown, according to predetermined demonstration rule, confirms to be used to show the size of the predetermined display area of recommendation information.
At this, confirm that according to said predetermined demonstration rule the situation of the size of this predetermined display area includes but not limited to:
1) this predetermined display area is a fixed measure;
2) preferably, if comprise content informations such as picture, animation, video in the recommendation information, then in step S7, mobile device 1 is according to first scaling up that comprises in the predetermined demonstration rule, and the size of former predetermined display area is increased accordingly;
3) if only comprise information such as pure words, hypertext link in the recommendation information; And its character quantity is during greater than predetermined character quantity threshold range maximal value; Then in step S7, mobile device 1 increases the size of former predetermined display area according to predetermined second scaling up.
4) if only comprise information such as pure words, hypertext link in the recommendation information; And its character quantity is less than when the predetermined character quantity threshold range minimum value; Then in step S7, mobile device 1 dwindles the size of former predetermined display area according to predetermined the 3rd scale down.
Those skilled in the art will be understood that the method for the size of above-mentioned definite viewing area is merely for example; The method of the size of other definite viewing areas existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Fig. 5 illustrates the method flow diagram that is used to show recommendation information in accordance with a preferred embodiment of the present invention.Wherein, this process also comprises step S11 ', step S12 ', step S13 ', step S3 ', step S4 ' and step S5 '.
At this, the function of mobile device shown in Fig. 51 in step S2 ' is identical with reference to the content of the described mobile device 1 of Fig. 1 in step S2 with the front, for for simplicity, it is contained in this with way of reference, does not give unnecessary details and do not do.
At this; Can realize communicating by letter through any communication mode between mobile device 1 and the network equipment 2; Include but not limited to, based on the mobile communication of 3GPP, LTE, WIMAX, based on the computer network communication of TCP/IP, udp protocol and based on the low coverage wireless transmission method of bluetooth, infrared transmission standard.
Followingly come the preferred embodiment is described in detail with reference to Fig. 5:
At first, in step S11 ', mobile device 1 obtains the current operation information of user on mobile device 1; Then, in step S12 ', mobile device 1 is sent to the network equipment 2 with said current operation information; In step S3 ', the network equipment 2 obtains and mobile device 1 corresponding current operation information; Then, in step S4 ', the network equipment 2 carries out matching inquiry to obtain and the corresponding recommendation information of said current operation information according to said current operation information in recommending the storehouse; Subsequently, in step S5 ', the network equipment 2 is sent to said mobile device 1 with said recommendation information; Then, in step S13 ', the recommendation information that mobile device 1 receives from the network equipment 2 based on said current operation information acquisition.
At this, the said network equipment includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.
Particularly; At first; In step S11 ', mobile device 1 is for example answered Event triggered or from the state cache storehouse of mobile device 1, is extracted user's current operation information according to certain cycle, as when the application identification information of front opening, the content information that the user browses or operates in this application etc.
Subsequently, in step S12 ', mobile device 1 is sent to the network equipment 2 with this current operation information through the communication mode of arranging;
Then, in step S3 ', the network equipment 2 for example obtains this current operation information through the mode of real-time listening.
Subsequently, in step S4 ', the network equipment 2 carries out matching inquiry to obtain and the corresponding recommendation information of this current operation information according to the current operation information that obtains among its step S3 ' in recommending the storehouse.Wherein, said recommendation storehouse is used to store user's various operation informations, and with the corresponding recommendation information of these operation informations.
Then, in step S5 ', the network equipment 2 is sent to mobile device 1 with its those recommendation informations that in step S4 ', obtain through the communication mode of arranging.
Subsequently, in step S13 ', mobile device 1 for example receives the recommendation information from the network equipment 2 through the mode of real-time listening.
In an example, in step S11 ', mobile device 1 obtains current operation information and works as novel reader of front opening for the user from the state cache storehouse of mobile device 1; Then, in step S12 ', mobile device 1 is sent to the network equipment 2 with this current operation information through the communication mode of arranging; Subsequently, in step S3 ', the network equipment 2 obtains this current operation information from mobile device 1 through the mode of real-time listening; Subsequently, in step S4 ', the network equipment 2 carries out matching inquiry according to the identification information of this novel reader shown in this current operation information in the recommendation storehouse of the network equipment 2, obtain the advertisement recommendation information of present up-to-date novel; Then, in step S5 ', the network equipment 2 is sent to mobile device 1 through the communication mode of agreement with those advertisement recommendation informations; Subsequently, in step S13 ', mobile device 1 receives those advertisement recommendation informations through the mode of real-time listening.
Those skilled in the art will be understood that and above-mentionedly obtain the method for current operation information and/or send the method for current operation information and/or obtain the method for current operation information and/or obtain the method for recommendation information and/or the method for sending the method for recommendation information and/or receiving recommendation information is merely for example; Other existing or methods of obtaining current operation information that possibly occur from now on and/or send the method for current operation information and/or obtain the method for current operation information and/or obtain the method for recommendation information and/or the method for sending the method for recommendation information and/or receiving recommendation information as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably (with reference to Fig. 5); In step S4 '; The network equipment 2 is according to its current operation information that in step S3 ', obtains, and combination and mobile device 1 corresponding user related information, in recommending the storehouse, carries out matching inquiry to obtain and the corresponding recommendation information of user related information.
At this, said user related information includes but not limited to:
1) user property; It comprises but is not limited to: the individual subscriber background information, and like sex, age, religion, nationality, education degree etc.
2) user preference; It comprises but is not limited to: preference that the user is provided with is in advance selected, as the brand of liking, the recreation of liking, shopping way, music type etc.
3) the historical operation record of user on mobile device; It includes but not limited to: the user opens each number of times of using in the mobile device, and the user uses each time span of using, the content of operation of user in each is used etc.; Wherein, said application includes but not limited to browser, multimedia player, novel reader, recreation, map inquiry etc.
4) geographic position at user place; For example, can obtain the geographic position at mobile device place, and confirm this user's geographic position with this through the GPS location.
5) user's cohort attribute information; For example, can be according to user's identification information, the searching for user relevance information storehouse obtains the cohort attribute information of group under this user; Perhaps can carry out cluster according to the predetermined clusters rule to this user and other users' historical operation record, obtaining the pairing group of this user, and with other users' in this group the user property cohort attribute information as this user.
In an example, in step S3 ', the network equipment 2 obtains the current operation information from mobile device 1, and this current operation information illustrates that the user is current just to play giving song recitals of Zhou Jielun in multimedia player; Simultaneously, the network equipment 2 sends the request of obtaining of user related information to mobile device 1, and accepts the active user's that mobile device 1 returns in response to this request user related information; Subsequently; In step S4 '; This current user's who comprises in 2 pairs of these user related informations of the network equipment historical operation record is added up; To confirm that the cumulative time length that this current user plays the song of Zhou Jielun performance through multimedia player surpasses predetermined reproduction time length threshold; Interesting to confirm this user, and matching inquiry in recommending the storehouse in view of the above to the song of Zhou Jielun, with the recommendation information of the music album of the recommendation information that obtains the up-to-date concert of Zhou Jielun, the up-to-date distribution of Zhou Jielun etc.
In another example; The current operation information of user is in browser, to carry out the search of searching keyword for " restaurant "; And the geographic position that user related information illustrates the active user is " No. 1, Zhichun Road, Haidian District, Beijing City "; Then in step S4 ', the network equipment 2 is inquired about in recommending the storehouse to obtain restaurant's recommendation information of position No. 1 periphery in the Zhichun Road, Haidian District, Beijing City.
Those skilled in the art will be understood that the above-mentioned method of obtaining recommendation information is merely for example; Other existing or methods of obtaining recommendation information that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Fig. 6 illustrates the method flow diagram that is used to show recommendation information according to another preferred embodiment of the present invention.Wherein, this process also comprises step S14 ", step S15 " and step S6 ".
At this; Mobile device shown in Fig. 61 is at step S2 " in, the network equipment 2 is at step S3 ", step S4 " with step S5 " in execution and front with reference to the described mobile device 1 of Fig. 5 in step S2 ', the content of the network equipment 2 in step S3 ', step S4 ' and step S5 ' be identical; For for simplicity; It is contained in this with way of reference, does not give unnecessary details and do not do.
Particularly, at step S14 " in, mobile device 1 is sent to the network equipment 2 through the communication mode of agreement with the recommendation information request of obtaining, and wherein, the request of obtaining of said recommendation information comprises the current operation information of user in mobile device 1; At step S6 " in, the mode of the network equipment 2 through real-time listening receives this recommendation information and obtains request; Then; The network equipment 2 obtains the current operation information in the request according to this recommendation information; In recommending the storehouse, carry out matching inquiry obtaining obtaining the corresponding recommendation information of request with this recommendation information, and with those (etc.) recommendation information is sent to mobile device 1 through the communication mode of agreement; Subsequently, at step S15 " in, mobile device 1 receives the recommendation information that obtains the request feedback from the network equipment 2 in response to this recommendation information through the mode of real-time listening.
Those skilled in the art will be understood that above-mentioned transmission recommendation information obtains the method for request and/or receives the method that recommendation information obtains the method for request and/or receive recommendation information and are merely for example; Other transmission recommendation informations existing or that possibly occur from now on obtain the method for request and/or receive method that recommendation information obtains the method for request and/or receive recommendation information as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
Preferably (with reference to Fig. 5), this process also comprises step S8 ' (not shown) and step S9 ' (not shown).In step S8 ', the network equipment 2, sorts to its recommendation information that in step S4 ', obtains according to predetermined ordering rule according to its current operation information that in step S3 ', obtains with from the user related information of mobile device 1; Then, in step S9 ', the network equipment 2 is selected the preferred recommendation information of the forward predetermined quantity of ordering from the recommendation information after the ordering; Subsequently, in step S5 ', the network equipment 2 is sent to mobile device 1 with those preferred recommendation informations.
In an example, current operation information illustrates the user and just in mobile device 1, opens games application, and the network equipment 2 obtains 3 up-to-date game recommdation information G1, G2 and G3 in view of the above in step S4 '; Wherein G1 genus Fighting Game (FTG), G2 belong to the recreation of intelligence development class, G3 belongs to Role Playing Game; Simultaneously, it is the teenager that the user property in the user related information illustrates this user, then in step S8 '; The network equipment 2 is according to this user related information; Obtaining other ordering weight of each game class, and the recommendation information of these most recent games is sorted according to other ordering weight of the game class under it, is G2, G3, G1 to obtain the corresponding sequencing result; Then, in step S9 ', forward 2 recommendation informations of the game recommdation information selected ordering of the network equipment 2 after these orderings are with as preferably game recommdation information, i.e. G2 and G3; Subsequently, in step S5 ', the network equipment 2 is sent to mobile device 1 with preferred game recommdation information G2 and G3 through the communication mode of arranging.
In another example; Current operation information carries out the search of key word of the inquiry for " restaurant " for the user in browser; And the geographic position that user related information illustrates this user is " No. 1, Zhichun Road, Haidian District, Beijing City "; Then in step S8 ', the network equipment 2 is sorted by nearly extremely order far away according to the distance between geographic position, restaurant in each restaurant's recommendation information and the current geographic location of this user; Then, in step S9 ', the network equipment 2 selects 6 forward recommendation informations of ordering as preferred restaurant recommendation information from the restaurant's recommendation information after these orderings; Subsequently, in step S5 ', the network equipment 2 is sent to mobile device 1 with those preferred restaurant recommendation informations through the communication mode of arranging.
Those skilled in the art will be understood that the above-mentioned method that recommendation information is sorted and/or the method selecting the method for preferred game recommdation information and/or send preferred game recommdation information is merely for example; Other existing or methods that recommendation information is sorted that possibly occur from now on and/or the method selecting the method for preferred game recommdation information and/or send preferred game recommdation information are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.
Claims (20)
1. method that is used to show recommendation information that in mobile device, realizes, wherein, this method may further comprise the steps:
A obtains the recommendation information to be shown based on current operation information;
B is presented at said recommendation information in the predetermined display area on the screen of said mobile device.
2. method according to claim 1, wherein, said step a comprises:
-transmission recommendation information obtains asks to the network equipment, and wherein, the request of obtaining of said recommendation information comprises said current operation information;
-receive from the network equipment and obtain the said recommendation information of asking feedback in response to said recommendation information.
3. method according to claim 1, wherein, said step a comprises:
-obtain the current operation information of user on said mobile device;
-said current operation information is sent to the network equipment;
-reception is from the recommendation information based on said current operation information acquisition of the said network equipment.
4. method according to claim 1, wherein, said step a comprises:
-obtain recommendation information to be shown based on said current operation information and user related information.
5. according to each described method in the claim 1 to 4, wherein, this method also comprises:
-according to said recommendation information,, confirm the size of said predetermined display area according to the predetermined rule that shows.
6. being used for of in the network equipment, realizing assisted the method that shows recommendation information, and wherein, this method may further comprise the steps:
A obtains and the corresponding current operation information of mobile device;
B carries out matching inquiry to obtain and the corresponding recommendation information of said current operation information according to said current operation information in recommending the storehouse;
C is sent to said mobile device with said recommendation information.
7. according to each described method in the claim 6, wherein, this method also comprises:
-reception is obtained request from the recommendation information of said mobile device, and wherein, the request of obtaining of said recommendation information comprises the current operation information of this user on this mobile device.
8. according to claim 6 or 7 described methods, wherein, said step B comprises:
-according to said current operation information, and combine and the corresponding user related information of this mobile device, in recommending the storehouse, carry out matching inquiry to obtain and the corresponding recommendation information of said user related information.
9. method according to claim 8, wherein, said user related information comprise following at least each:
-user property;
-user preference;
The historical operation record of-user on said mobile device;
The geographic position at-user place;
-user's group attribute label.
10. each described method according to Claim 8 or in 9, wherein, this method also comprises:
-according to said current operation information and said user related information,, said recommendation information is sorted according to predetermined ordering rule;
-from the recommendation information after the ordering, select the preferred recommendation information of the forward predetermined quantity of ordering;
Wherein, said step C comprises:
-said preferred recommendation information is sent to said mobile device.
11. a mobile device that is used to show recommendation information, wherein, this equipment comprises:
The recommendation information deriving means is used to obtain the recommendation information to be shown based on current operation information;
Display device is used for said recommendation information is presented at the predetermined display area on the screen of said mobile device.
12. equipment according to claim 11, wherein, said recommendation information deriving means comprises:
Request transmitting unit is used to send recommendation information and obtains and ask to the network equipment, and wherein, the request of obtaining of said recommendation information comprises said current operation information;
First receiving element is used to receive the said recommendation information that obtains the request feedback from the network equipment in response to said recommendation information.
13. equipment according to claim 11, wherein, said recommendation information deriving means comprises:
The operation information acquisition unit is used to obtain the current operation information of user on said mobile device;
The operation information transmitting element is used for said current operation information is sent to the network equipment;
Second receiving element is used to receive the recommendation information based on said current operation information acquisition from the said network equipment.
14. equipment according to claim 11, wherein, said recommendation information deriving means is used to obtain the recommendation information to be shown based on said current operation information and user related information.
15. according to each described equipment in the claim 11 to 14, wherein, this equipment also comprises:
Confirm the unit, be used for,, confirm the size of said predetermined display area according to the predetermined rule that shows according to said recommendation information.
16. one kind is used for the auxiliary network equipment that shows recommendation information, wherein, this equipment comprises:
First deriving means is used to obtain and the corresponding current operation information of mobile device;
Inquiry unit is used for according to said current operation information, in recommending the storehouse, carries out matching inquiry to obtain and the corresponding recommendation information of said current operation information;
The recommendation information dispensing device is used for said recommendation information is sent to said mobile device.
17. according to each described equipment in the claim 16, wherein, this equipment also comprises:
The request receiving trap, the recommendation information that is used to receive from said mobile device obtains request, and wherein, the request of obtaining of said recommendation information comprises the current operation information of this user on this mobile device.
18. according to claim 16 or 17 described equipment; Wherein, Said inquiry unit is used for according to said current operation information, and combines and the corresponding user related information of this mobile device, in recommending the storehouse, carries out matching inquiry to obtain and the corresponding recommendation information of said user related information.
19. equipment according to claim 18, wherein, said user related information comprise following at least each:
-user property;
-user preference;
The historical operation record of-user on said mobile device;
The geographic position at-user place
-user's group attribute label.
20. according to each described equipment in claim 18 or 19, wherein, this equipment also comprises:
Collator is used for, according to predetermined ordering rule said recommendation information being sorted according to said current operation information and said user related information;
Selecting arrangement is used for the preferred recommendation information that recommendation information after the ordering is selected the forward predetermined quantity of ordering;
Wherein, said recommendation information dispensing device is used for said preferred recommendation information is sent to said mobile device.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
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| CN201110276276A CN102332017A (en) | 2011-09-16 | 2011-09-16 | Method and device for displaying recommended information based on operation information in mobile device |
| PCT/CN2012/075039 WO2013037211A1 (en) | 2011-09-16 | 2012-05-03 | Method and device for displaying operation information-based recommendation information on mobile devices |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110276276A CN102332017A (en) | 2011-09-16 | 2011-09-16 | Method and device for displaying recommended information based on operation information in mobile device |
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|---|---|
| CN102332017A true CN102332017A (en) | 2012-01-25 |
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|---|---|---|---|
| CN201110276276A Pending CN102332017A (en) | 2011-09-16 | 2011-09-16 | Method and device for displaying recommended information based on operation information in mobile device |
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| WO (1) | WO2013037211A1 (en) |
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