CN102208079A - Service platform and method for publishing advertising information - Google Patents
Service platform and method for publishing advertising information Download PDFInfo
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- CN102208079A CN102208079A CN2010101404428A CN201010140442A CN102208079A CN 102208079 A CN102208079 A CN 102208079A CN 2010101404428 A CN2010101404428 A CN 2010101404428A CN 201010140442 A CN201010140442 A CN 201010140442A CN 102208079 A CN102208079 A CN 102208079A
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Abstract
The invention relates to a service platform and a method for publishing advertising information. The method comprises the following steps of: acquiring position information of a request end; acquiring relevant advertising information from an advertising data center on the basis of the position information and transmitting the relevant advertising information to the request end; acquiring an inquiry request of the request end for the advertising information; acquiring a relevant advertising content from a publisher database of the advertising information on the basis of the inquiry request and processing the advertising content; and transmitting the processed advertising content to the request end. By the service platform and the method, the load of a system is reduced, user experience is improved, and the timeliness and the completeness of the advertising information are ensured.
Description
Technical field
The present invention relates to the distribution technology of advertising message, particularly a kind of service platform and advertising information release method thereof that is applied to mobile unit.
Background technology
The mode that advertisement is propagated as a kind of business information is widely used in the product or the service of propagating self to the consumer by businessman, is playing the part of more and more important role in the current social life.On the other hand, also obtained widespread use, made the user can obtain the particular location at own place in real time based on GPS (GPS) with based on the location and navigation technology of mobile communication signal.In the process of trip, the user not only pays close attention to how to arrive the destination, also wishes to obtain relative commercial information on the way, the advertising message practical as restaurant discounting, market sales promotion, the release of new products etc.
Application number is that 200810065569.0 Chinese patent application discloses a kind of advertisement information distribution system that combines with location navigation, and advertising message and location technology are combined.Fig. 1 is the structural representation of this system, and as shown in Figure 1, advertisement information server 102 obtains the positional information of user terminal 103, and obtains relevant advertising message according to described positional information from advertising message issue client terminal 101 it is distributed to user terminal 103.This technical scheme is in the process of real-time positioning navigation, advertising message and user's real-time position information is connected and triggers automatically correspondent advertisement information, make the issue of advertisement have more specific aim and practicality, for user's trip provides real-time, accurate location-based advertising message.
But prior art only is according to real-time positional information correspondent advertisement information to be distributed to the user, it is the process of piling up of the advertising message of a machinery, the quantity of information of described advertising message correspondent advertisement content may be bigger, after for example the user enters the commercial circle of a prosperity, a large amount of advertising messages can appear, the advertising message of described large information capacity can be brought bigger load to advertisement information distribution system on the one hand, numerous and diverse on the other hand information also can influence consulting of user, has destroyed user experience.In order to address this problem, prior art is often reduced the content of each advertising message, but can influence the completeness of advertising message.
Therefore, need a kind of dissemination method of advertising message, come more effective issuing advertisement information, reduce system loading, improve user experience.
Summary of the invention
The dissemination method that the purpose of this invention is to provide a kind of service platform and advertising message thereof comes more effective issuing advertisement information, reduces system loading, improves user experience.
For addressing the above problem, the invention provides a kind of dissemination method of advertising message of service platform, comprising:
Obtain the positional information of request end;
Obtain relevant advertising message from the ad data center and transfer to the described request end based on described positional information;
Obtain the query requests of described request end to described advertising message;
Obtain relevant ad content and handle from publisher's database of described advertising message based on described query requests;
Ad content after the described processing is transferred to the described request end.
Optionally, the described request end comprises mobile unit or mobile device.
Optionally, the described positional information of obtaining the request end comprises: described service platform is triggered and obtains the positional information of described request end every specified time interval by the described request end.
Optionally, the described positional information of obtaining the request end comprises: described service platform is triggered at interval every specific range by the described request end and obtains the positional information of described request end.
Optionally, the described positional information of obtaining the request end comprises: described service platform obtains the positional information of described request end automatically every special time.
Optionally, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end by described request end manual triggers by the user.
Optionally, the described positional information of obtaining the request end comprises: described service platform is triggered and obtains the positional information of described request end at ad-hoc location by the described request end.
Optionally, describedly obtain relevant advertising message based on described positional information from the ad data center and comprise: the title and/or the icon that obtain near the trade company the described position from the ad data center.
Optionally, the described query requests of obtaining described advertising message comprises: obtain the inquiry of described request end to the target trade company in the described advertising message.
Optionally, describedly obtain relevant ad content based on described query requests from publisher's database of described advertising message and comprise: obtain a kind of or its combination the merchandise news, information on services, sales promotion information of described target trade company from publisher's database.
Optionally, described ad content is handled comprises: a kind of or its combination during described ad content is integrated, screens, sorted.
For addressing the above problem, the invention provides a kind of service platform, comprise communication unit, query unit and processing unit, wherein,
Query unit, be used for positional information and query requests that receiving communication unit sends, obtain relevant advertising message from the ad data center and send to communication unit based on described positional information, and obtain relevant ad content and send to processing unit based on publisher's database of described query requests from described advertising message;
Processing unit is used for communication unit is handled and sent to described ad content;
Communication unit is used to receive the positional information and the query requests of request end and send to query unit, and receives the ad content that advertising message that query unit sends and described processing unit send and send to the described request end.。
Optionally, also comprise trigger element, be used for behind special time, triggering the positional information that described communication unit obtains the described request end.
Optionally, also comprise trigger element, be used to receive the trigger pip that the described request end sends every specific range, to trigger the positional information that described communication unit obtains the described request end.
Optionally, also comprise trigger element, be used to receive the trigger pip that the described request end sends every special time, to trigger the positional information that described communication unit obtains the described request end.
Optionally, also comprise trigger element, be used to receive the trigger pip of described request end after user's manual triggers, to trigger the positional information that described communication unit obtains the described request end.
Optionally, also comprise trigger element, be used to receive the trigger pip that the described request end generates when ad-hoc location, to trigger the positional information that described communication unit obtains the described request end.
Optionally, described advertising message comprises near the title and/or the icon of the trade company the described position.
Optionally, described query requests comprises the inquiry to target trade company.
Optionally, described ad content comprises a kind of or its combination in the merchandise news, information on services, sales promotion information of described target trade company.
Optionally, described processing unit is handled ad content and is comprised: a kind of or its combination during described ad content is integrated, screens, sorted.
Compared with prior art, the present invention has the following advantages:
In the technique scheme, obtain relevant advertising message from the ad data center and offer the request end based on the positional information of request end, based on the request end query requests of described advertising message is obtained relevant ad content and is distributed to the request end after treatment from corresponding publisher's database again, reduce system loading, also improved user experience simultaneously.
And, transfer to the database of the ad content of request end from respective advertisement information publisher, promptly the actual publisher by advertising message provides, and has therefore guaranteed the ageing and completeness of described advertising message.
In addition, the quantity of information of described advertising message is less, is generally the summaries such as title, icon of trade company, and therefore the storage space at the ad data center that takies is also less, also is convenient to service platform administering and maintaining the ad data center.
Description of drawings
Fig. 1 is the structural representation of the advertisement information distribution system of prior art;
Fig. 2 is the schematic flow sheet of advertising information release method of the service platform of the embodiment of the invention;
Fig. 3 is the service platform of the embodiment of the invention and the syndeton synoptic diagram of request end, ad data center and publisher's database.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can more be become apparent, the specific embodiment of the present invention is described in detail below in conjunction with accompanying drawing.
Set forth detail in the following description so that fully understand the present invention.But the present invention can be different from alternate manner described here and implements with multiple, and those skilled in the art can do similar popularization under the situation of intension of the present invention.Therefore the present invention is not subjected to the restriction of following public embodiment.
Advertisement information distribution system in conjunction with location technology in the prior art normally is distributed to the user according to the positional information of request end with relevant advertising message, if but relevant advertising message quantity of information is bigger, can cause the load of total system bigger, and can be because " information explosion " influences user experience.If the quantity of information of reduction advertising message can cause information incomplete again, cause omission to the useful advertising message of user.
Technical scheme of the present invention is at first obtained correspondent advertisement information according to the positional information of request end, this advertising message is generally the simple recommended information of name of firm, icon and so on, therefore it is also corresponding less that service platform transfers to the quantity of information of request end, reduced system loading; By the request end described advertising message is made query requests afterwards, described service platform obtains relevant ad content according to described query requests from publisher's database of correspondent advertisement information, because described query requests is carried out in the advertising message one or several often, therefore it is not only pointed but also quantity of information is also less to obtain relevant ad content, can not cause bigger load to system.Simultaneously, because the quantity of information of described advertising message is less, make also less to the demand in described ad data central store space.Further, because the ad content that finally transfers to the request end is directly from publisher's database of advertising message, therefore guaranteed the ageing and completeness of described ad content.
Fig. 2 shows the schematic flow sheet of advertising information release method of the service platform of the embodiment of the invention.As shown in Figure 2, comprise that execution in step S201 obtains the positional information of request end; Execution in step S202 obtains relevant advertising message and transfers to the described request end based on described positional information from the ad data center; Execution in step S203 obtains the query requests of described request end to described advertising message; Execution in step S204 obtains relevant ad content and handles from publisher's database of described advertising message based on described query requests; Execution in step S205 transfers to the described request end with the ad content after the described processing.
Fig. 3 shows the service platform of the embodiment of the invention and the syndeton synoptic diagram of request end, ad data center and publisher's database, comprising: request end 201, service platform 202, ad data center 203 and publisher's database 204.Below in conjunction with Fig. 2 and Fig. 3 the advertising information release method of the embodiment of the invention is elaborated.
Described request end 201 comprises mobile unit or mobile device, and described mobile device can be mobile phone or other handheld devices etc., and request end described in the present embodiment is a mobile unit.
Described service platform 202 can comprise the webserver, sets up correspondence by internet or mobile communications network and described request end 201, is used for to described request end 201 issuing advertisement informations, and receives and request that response described request end 201 sends.
Described ad data center 203 can comprise storage server, is used for stored position information and correspondent advertisement information, as near the title of the trade company a certain street and/or icon etc.In the described ad data center 203 storage can be for the advertising message of the trade company of cooperative relationship being arranged with described service platform 202, also can for the advertising message of corresponding all trade companies of described positional information.
Described publisher's database 204 can comprise storage server, is used for storing the further detailed advertising content that the advertising message that comprises with described ad data center 203 is associated, as the merchandise news of trade company, information on services, sales promotion information etc.
In conjunction with Fig. 2 and Fig. 3, the positional information of obtaining request end 201 described in the step S201 in one embodiment, can obtain the positional information of this mobile unit for described service platform 202 whenever travels the triggering of a specified time interval (as half an hour, a hour) back by described mobile unit.
The positional information of obtaining request end 201 described in the step S201 also can for described service platform 202 by described mobile unit whenever travel a specific range at interval (as 2 kilometers, 5 kilometers) trigger automatically and obtain the positional information of this mobile unit.
The positional information of obtaining request end 201 described in the step S201 also can be obtained the positional information of described request end 201 automatically for described service platform 202 behind special time (as half an hour, a hour).
The positional information of obtaining request end 201 described in the step S201 can also trigger the positional information of obtaining this mobile unit by the user by the request of manually sending of described mobile unit for described service platform 202.
Obtain described in the step S201 in addition request end 201 positional information can also for described service platform 202 by described mobile unit certain location (as commercial circle) through a prosperity trigger obtain as described in the positional information of mobile unit.
Need to prove, can adopt a kind of or several combination in the acquisition methods of above-mentioned several positional informations in one embodiment.In addition, described positional information can be determined by GPS or based on the location and navigation technology of mobile communication signal.
In conjunction with Fig. 2 and Fig. 3, obtain relevant advertising message based on described positional information from ad data center 203 described in the step S202 and comprise: the title and/or the icon that obtain near the trade company the described position from ad data center 203.The advertising message that this step is obtained is generally better simply information, the suspension window that the tabulation that can constitute for name of firm, icon or trade company's icon, title constitute, therefore its information transmitted amount is less, with in the prior art the disposable request end that transfers to of all advertising messages is compared, the technical program is less to the load that service platform 202 causes, also improve user experience in addition, made the user of request end 201 can not be subjected to the puzzlement of a large amount of advertising messages.In addition, also can reduce the shared storage space in described ad data center.
Need to prove, putting in order of the suspension window that the tabulation that described name of firm, icon constitute or trade company's icon, title constitute can be determined for the mode of bid ranking, as the higher trade company of bid ranking come tabulation than the top, or be arranged in the suspension window than the upper strata.
In conjunction with Fig. 2 and Fig. 3, the query requests of obtaining described in the step S203 described advertising message comprises: the query requests of obtaining the target trade company in the 201 pairs of described advertising messages in request end.In one embodiment, can in the tabulation of name of firm, icon, select for request end 201 (being specially the mobile unit user in the present embodiment), the target trade company that chooses is clicked inquiry, and this moment, described service platform 202 obtained the query requests of the target trade company in the 201 pairs of described advertising messages in request end.
In conjunction with Fig. 2 and Fig. 3, obtain relevant ad content based on described query requests from publisher's database 204 of described advertising message described in the step S204 and comprise: obtain a kind of or its combination the merchandise news, information on services, sales promotion information of described target trade company from publisher's database 204.In one embodiment, can be query requests according to request end 201, as inquire about the specifying information of market A, then service platform 202 obtains further ad content from publisher's database 204 of the advertising message of this market A, as a kind of or its combination in the merchandise news among the A of market, information on services, the sales promotion information.Described publisher's database 204 can be provided by described market A usually, also can be provided by the third party.Because described ad content is from the corresponding publisher's database 204 of described advertising message, rather than the static described ad data center 203 that is stored in, generally come maintenance update, therefore guaranteed the ageing and completeness of described ad content by the actual publisher of advertising message such as trade company or third party.And the described ad content of this step obtains according to query requests, has stronger specific aim.
Described in the step S204 described ad content handled and comprise: a kind of or its combination during ad content is integrated, screens, sorted.In one embodiment, can comprise the merchandise news of trade company is screened, only keep merchandise news relevant in the sales promotion information, and sort according to the height of discount in the sales promotion information, then the merchandise news after the described ordering is integrated, generate the advertisement of this complete trade company, in follow-up process, it is distributed to the request end.In addition, above-mentioned screening and sequencer procedure also can use the mode of bid ranking to determine, determine whether the priority that keeps and put in order according to the bid ranking of commodity itself.
Described service platform 202 can also comprise trigger element, is used to receive the trigger pip that described request end 201 sends every specific range, to trigger the positional information that described communication unit obtains described request end 201.
Described service platform 202 can also comprise trigger element, is used to receive the trigger pip that described request end 201 sends every special time, to trigger the positional information that described communication unit obtains described request end 201.
Described service platform 202 can also comprise trigger element, is used for receive the trigger pip that described request end 201 generates after user's manual triggers, to trigger the positional information that described communication unit obtains described request end 201.
Described service platform 202 can also comprise trigger element, is used to receive the trigger pip that described request end 201 generates when ad-hoc location, to trigger the positional information that described communication unit obtains described request end 201.
Need to prove that the service platform 202 of present embodiment can comprise one or more in the above-mentioned trigger element, wherein, described positional information can be determined by GPS or based on the location and navigation technology of mobile communication signal.
The embedded system that service platform of the present invention and corresponding each module are based on software and hardware combining realizes, can also adopt the mode of hardware or software to realize in other embodiments of the invention.In addition, the course of work of above-mentioned each module is consistent with the issuing process of the advertising message of the embodiment that describes before, just repeats no more here.
To sum up, the invention provides the dissemination method of a kind of service platform and advertising message thereof, obtain relevant advertising message from the ad data center and offer the request end according to the positional information of request end, according to the request end query requests of described advertising message is obtained relevant ad content and is distributed to the request end after treatment from corresponding publisher's database more afterwards, and be not with relevant advertising message and the disposable request end that all transfers to of content, therefore reduce system loading, also improved user experience simultaneously.
Further, finally transfer to the publisher database of the ad content of request end from correspondent advertisement information in the technical program, promptly the actual publisher by advertising message provides, and has therefore guaranteed the ageing and completeness of described advertising message.
In addition, the quantity of information of described advertising message is less, is generally the summaries such as title, icon of trade company, and therefore the storage space at the ad data center that takies is also less, also is convenient to service platform administering and maintaining the ad data center.
Though the present invention with preferred embodiment openly as above; but it is not to be used for limiting the present invention; any those skilled in the art without departing from the spirit and scope of the present invention; can utilize the method and the technology contents of above-mentioned announcement that technical solution of the present invention is made possible change and modification; therefore; every content that does not break away from technical solution of the present invention; to any simple modification, equivalent variations and modification that above embodiment did, all belong to the protection domain of technical solution of the present invention according to technical spirit of the present invention.
Claims (21)
1. the advertising information release method of a service platform is characterized in that, comprising:
Obtain the positional information of request end;
Obtain relevant advertising message from the ad data center and transfer to the described request end based on described positional information;
Obtain the query requests of described request end to described advertising message;
Obtain relevant ad content and handle from publisher's database of described advertising message based on described query requests;
Ad content after the described processing is transferred to the described request end.
2. the advertising information release method of service platform according to claim 1 is characterized in that, the described request end comprises mobile unit or mobile device.
3. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end every the special time triggering by the described request end.
4. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end every the specific range triggering by the described request end.
5. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform obtains the positional information of described request end automatically every special time.
6. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end by described request end manual triggers by the user.
7. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end in the ad-hoc location triggering by the described request end.
8. the advertising information release method of service platform according to claim 1, it is characterized in that, describedly obtain relevant advertising message based on described positional information from the ad data center and comprise: the title and/or the icon that obtain near the trade company the described position from the ad data center.
9. the advertising information release method of service platform according to claim 1 is characterized in that, the described query requests of obtaining described advertising message comprises: obtain the inquiry of described request end to the target trade company in the described advertising message.
10. the advertising information release method of service platform according to claim 9, it is characterized in that, describedly obtain relevant ad content based on described query requests from publisher's database of described advertising message and comprise: obtain a kind of or its combination the merchandise news, information on services, sales promotion information of described target trade company from publisher's database.
11. the advertising information release method of service platform according to claim 1 is characterized in that, described ad content is handled comprises: a kind of or its combination during described ad content is integrated, screens, sorted.
12. service platform, it is characterized in that, comprise communication unit, query unit and processing unit, wherein, query unit, be used for positional information and query requests that receiving communication unit sends, obtain relevant advertising message from the ad data center and send to communication unit based on described positional information, and obtain relevant ad content and send to processing unit based on publisher's database of described query requests from described advertising message;
Processing unit is used for communication unit is handled and sent to described ad content;
Communication unit is used to receive the positional information and the query requests of request end and send to query unit, and receives the ad content that advertising message that query unit sends and described processing unit send and send to the described request end.
13. service platform according to claim 12 is characterized in that, also comprises trigger element, is used for triggering the positional information that described communication unit obtains the described request end every special time.
14. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the trigger pip that the described request end sends every specific range, to trigger the positional information that described communication unit obtains the described request end.
15. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the trigger pip that the described request end sends every special time, to trigger the positional information that described communication unit obtains the described request end.
16. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the trigger pip that the described request end generates after user's manual triggers, to trigger the positional information that described communication unit obtains the described request end.
17. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the trigger pip that the described request end generates when ad-hoc location, to trigger the positional information that described communication unit obtains the described request end.
18. service platform according to claim 12 is characterized in that, described advertising message comprises near the title and/or the icon of the trade company the described position.
19. service platform according to claim 12 is characterized in that, described query requests comprises the inquiry to target trade company.
20. service platform according to claim 19 is characterized in that, described ad content comprises a kind of or its combination in the merchandise news, information on services, sales promotion information of described target trade company.
21. service platform according to claim 12 is characterized in that, described processing unit is handled ad content and is comprised: a kind of or its combination during described ad content is integrated, screens, sorted.
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| CN2010101404428A CN102208079A (en) | 2010-03-29 | 2010-03-29 | Service platform and method for publishing advertising information |
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| CN2010101404428A CN102208079A (en) | 2010-03-29 | 2010-03-29 | Service platform and method for publishing advertising information |
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| CN105225136A (en) * | 2015-11-02 | 2016-01-06 | 广州华多网络科技有限公司 | A kind of method of advertising display and device |
| CN106530007A (en) * | 2016-11-08 | 2017-03-22 | 四川蜂搜科技有限公司 | Advertisement pushing method based on user hobbies |
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