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CN102137340A - Mobile information system and method for issuing linked electronic advertising title - Google Patents

Mobile information system and method for issuing linked electronic advertising title Download PDF

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Publication number
CN102137340A
CN102137340A CN2010101008337A CN201010100833A CN102137340A CN 102137340 A CN102137340 A CN 102137340A CN 2010101008337 A CN2010101008337 A CN 2010101008337A CN 201010100833 A CN201010100833 A CN 201010100833A CN 102137340 A CN102137340 A CN 102137340A
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China
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information
portable terminal
advertising
link
data processing
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CN102137340B (en
Inventor
钟立铎
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BEIJING WANGDAWANG TECHNOLOGY DEVELOPMENT Co Ltd
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BEIJING WANGDAWANG TECHNOLOGY DEVELOPMENT Co Ltd
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Priority to CN201010100833.7A priority Critical patent/CN102137340B/en
Priority to PCT/CN2011/000047 priority patent/WO2011088737A1/en
Publication of CN102137340A publication Critical patent/CN102137340A/en
Priority to HK12100709.8A priority patent/HK1160566A1/en
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a mobile information system and a method for issuing linked electronic advertising titles. The system issues linked electronic advertising titles in real time in a dynamic scheduled manner, and comprises at least one mobile terminal group, a data processing server and a plurality of merchant servers, wherein the mobile terminal group comprises a plurality of mobile terminals with display screens; the data processing server is coupled with the mobile terminals through an operated mobile communication network; the plurality of merchant servers are coupled with the data processing server through the network, and transmit the information about the linked electronic advertising titles to be issued and relevant advertisement content dynamically in real time to the data processing server; and the data processing server receives the information, and broadcasts the information to the mobile terminals in a time-sharing classified manner in real time through the mobile communication network, the information is displayed on the display screens by the mobile terminals in a dynamic scheduled manner, and the data processing server transmits the relevant advertisement content to at least one mobile terminal through the mobile communication network according to the selection of at least one user on the information about the linked electronic advertising titles. The invention saves time of the users and allocates resources optimally.

Description

The mobile information system and the method for the e-advertising title of issue link
Technical field
The present invention relates to issue the mobile information system and the method for the e-advertising title of link.Particularly, the present invention relates to the mobile information system of the e-advertising title of dynamic schedule form real-time release link and with the method for the e-advertising title of dynamic schedule form real-time release link.
Background technology
Along with fast development of information technology, people's life is full of various information, wherein is no lack of the advertising message of all kinds of businessmans issue.Especially, after mobile communication has been occupied critical role in daily life, the advertising message of covering the sky and the earth is flooded with the every nook and cranny of our life especially all-pervasively with various forms, the advertising message of issuing with the SMS form is wherein most typical a kind of.
Various advertising message is for the people that are in passive accepting state, and great majority all are garbages.The advertising message of spreading unchecked has influenced people's life really, and the information that not only needs is submerged in and wherein is difficult to inquiry, and a large amount of useless information has more caused the waste of communication band resource.What people wished is the mobile communications device that utilizes oneself, obtain through own that select, for oneself being useful advertising message, thereby realize convenient, fast and don't restrictedly obtained by the region and understand the information of needs and be not subjected to bothering of other advertising messages.Promptly become passive being received as and initiatively browse, it is easy to use and realize the optimization reasonable disposition of the communication resource to have saved time, improved greatly specific aim, the user of information issue.
Therefore, need to inquire into adaptation information issuing system era development, new and method to address the above problem.
Summary of the invention
For addressing the above problem, the mobile information system that the invention provides the e-advertising title that links with dynamic schedule form real-time release reaches the method for the e-advertising title that links with dynamic schedule form real-time release.
The invention provides a kind of mobile information system of issuing the e-advertising title of link, described mobile information system is with the e-advertising title of the described link of dynamic schedule form real-time release, described system comprises at least one portable terminal group, and described portable terminal group comprises a plurality of portable terminals with display screen; Data processing server, described data processing server and described portable terminal are by the mobile communications network coupling of operation; And a plurality of business server, described business server and described data processing server be by network coupled, in order to the information of the e-advertising title of the link that will issue to the dynamic transmission of described data processing server in real time and with described e-advertising title associated advertisement content; Wherein, described data processing server receives the information of the e-advertising title of described link, and by described mobile communications network with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting be presented on the described display screen for portable terminal and described portable terminal in the described portable terminal group with the information of dynamic schedule form with the e-advertising title of described link, described data processing server will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group.
Wherein, described at least one mobile terminal user is by browsing described information and selecting, the request of the information that the information that sending needs more with the selected described e-advertising title that links of acquisition is associated is to described data processing server, described data processing server receives described request and according to described selection, will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated.
The present invention also provides a kind of method of issuing the e-advertising title of link, described method is with the e-advertising title of the described link of dynamic schedule form real-time release, described method comprise the steps: the link that a plurality of business server will be issued to the dynamic transmission of data processing server in real time the e-advertising title information and with described e-advertising title associated advertisement content; Described data processing server receives the information of the e-advertising title of described link, and the mobile communications network by operation with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting give portable terminal at least one portable terminal group; Described portable terminal is presented on the display screen of described portable terminal with the information of dynamic schedule form with the e-advertising title of described link; Described data processing server will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group; Wherein, described data processing server and described portable terminal are by described mobile communications network coupling, and described business server and described data processing server pass through network coupled.
Wherein, the step of " described data processing server is according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group; will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated " comprises that at least one mobile terminal user is by the request browsing described information and send the information that information that needs obtain more with the selected described e-advertising title that links is associated described data processing server extremely, described data processing server receives described request and according to described selection, will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated.
Wherein, the step of described " information of the e-advertising title of the link that a plurality of business server will be issued to the dynamic transmission of data processing server in real time " can comprise the operation of information of the e-advertising title of the link that will issue of described business server after data processing server dynamically transmits renewal.
Wherein, described " described data processing server receives the information of the e-advertising title of described link, and with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting give portable terminal in the described portable terminal group " step can also comprise described data processing server receive the described link of upgrading the e-advertising title information and with the information timesharing of the e-advertising title of the link of the described renewal real-time broadcasting operation of giving the portable terminal in the described portable terminal group taxonomically.
Wherein, the step of described " described portable terminal is presented on the display screen of described portable terminal with the information of dynamic schedule form with the e-advertising title of described link " can comprise that the information of the e-advertising title of the described link that described portable terminal will upgrade with dynamic schedule form is presented at the operation on the display screen of described portable terminal.
Wherein, the step of " described data processing server is according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group; will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated " can click described Touch Screen by described user and trigger, the present invention is not limited in this regard, the user also can adopt other mode to trigger described operation, for example utilizes the button of keyboard to trigger.
Wherein, the step of " described data processing server sends to described at least one portable terminal in the mode of two-dimension code " can comprise the operation that generates the two-dimension code of the e-advertising title that links that is associated with the information of the described e-advertising title that links with the included two-dimension code maker of described data processing server.
In technique scheme of the present invention, described ad content can comprise one or more kinds in Word message, pictorial information, audio-frequency information and the video information, and the present invention is not limited in this regard.
In technique scheme of the present invention, described ad content can comprise electronic coupons, and described data processing server sends to described at least one portable terminal with described electronic coupons by described mobile communications network in the mode of two-dimension code.
In technique scheme of the present invention, the described display screen of described portable terminal can comprise a Touch Screen, and the information of the e-advertising title of the described link that receives in order to demonstration is also carried out the touch click operation for the user.
In technique scheme of the present invention, described portable terminal can also comprise the multistage display interface that shows with described dynamic schedule form, shows the information of the e-advertising title of the described link that receives taxonomically at described portable terminal in order to timesharing.Wherein, multistage display interface can comprise timesharing classification on same day display interface, at least one in timesharing this week classification display interface and this month timesharing classification display interface.Display interface form of the present invention is not as limit, and other can realize all falling into protection scope of the present invention with any version of the multistage display interface of described dynamic schedule form demonstration.
In technique scheme of the present invention, described timesharing classification on same day display interface can comprise at least one in the following project: at least one information issuing time section element, in order to the issuing time section of the information of the e-advertising title that shows described link, and can stir the information of the e-advertising title of the described link of checking each time period by the button of described portable terminal; The date element of the information of the e-advertising title of one current link is in order to the date issued of the information of the e-advertising title of the current described link of browsing of explicit user; The type selecting element of the information of the e-advertising title of at least one link, the information of the e-advertising title that shows different described links in order to classify; And the simple display element of the information of the e-advertising title of at least one link, show the information of businessman at the e-advertising title of the described link of different described time period issues.Timesharing classification on same day display interface of the present invention also can comprise other element according to actual needs not as limit.
In technique scheme of the present invention, described data processing server can comprise database, in order to real-time storage and upgrade to store the information of portable terminal group, a plurality of businessmans information, link the e-advertising title information and with the information of described e-advertising title associated advertisement content.
In technique scheme of the present invention, the information of described and described e-advertising title associated advertisement content can comprise electronic coupons information, and described electronic coupons information comprises the 2 D code information that is associated with described e-advertising title.
In technique scheme of the present invention, described data processing server can also comprise the two-dimension code maker, in order to generate the two-dimension code of the e-advertising title that links that is associated with the information of the described e-advertising title that links.
In technique scheme of the present invention, described two-dimension code can be the numerical character two-dimension code, but the present invention is not limited in this regard.
In technique scheme of the present invention, described mobile communications network can comprise 2G, 3G, 4G cordless communication network, but the present invention is not limited in this regard.
In technique scheme of the present invention, described data processing server sends to the operation of described at least one portable terminal in the mode of two-dimension code with described electronic coupons by described mobile communications network mode can comprise or its combination in note, two-dimension code, multimedia message, audio signal or the vision signal, but the present invention is not limited in this regard.
In technique scheme of the present invention, described portable terminal can comprise the mobile device that at least one and any permission in mobile phone, personal digital assistant, the net book used in the mobile communications network of operation, and the present invention is not limited in this regard.
User of the present invention can utilize the mobile communications device of oneself, obtain through own that select, for oneself being useful advertising message, realize convenient, fast and don't restrictedly obtained by the region and understand the advertising message of needs and be not subjected to bothering of other garbages.Promptly become passive being received as and initiatively browse, the specific aim and the user that save user's time, have improved the information issue greatly are easy to use, realize the optimization reasonable disposition of the communication resource simultaneously.
Because the user initiatively obtains the mobile phone of advertising message (comprising coupon) or the place and the time of other mobile devices all is as can be known, and the user also is as can be known place to use and the time behind the electron gain coupon, thereby system and method for the present invention has not only been realized the optimization reasonable disposition of the communication resource, and has realized accurate, real-time commercial matters information issue and feedback technically.
Description of drawings
By with reference to embodiment of the present invention illustrate that the present invention may be better understood, in the accompanying drawings:
Fig. 1 is the schematic diagram of an embodiment of mobile information system of the e-advertising title of issue of the present invention link;
Fig. 2 is the schematic diagram of same day timesharing classification display interface of the multistage display interface of portable terminal in one embodiment of the invention;
Fig. 3 is the schematic diagram of this month timesharing classification display interface of the multistage display interface of portable terminal in one embodiment of the invention;
Fig. 4 describes the schematic diagram of content for portable terminal in one embodiment of the invention shows the e-advertising title of described link; And
Fig. 5 is the flow chart of steps of method of e-advertising title of the issue link of one embodiment of the invention.
Embodiment
In the following description,, set forth a large amount of details in order to reach purpose of explanation the present invention there is a comprehensively understanding, yet, clearly, to those skilled in the art, need not these details and also can realize the present invention.In this respect, the illustrative example embodiment of being lifted only in order to illustrate, does not cause restriction to the present invention.Therefore, protection scope of the present invention is not limit by above-mentioned specific embodiments, and only the scope with appending claims is as the criterion.
Referring to Fig. 1, Fig. 1 is the schematic diagram of an embodiment of mobile information system of the e-advertising title of issue of the present invention link.The mobile information system 100 of the e-advertising title of issue link comprises: a plurality of business server (being " P " as shown in fig. 1), a data processing server 10, portable terminal group 1 and portable terminal group 2.Described portable terminal group several (individual for " M ", " N " as shown in fig. 1) portable terminals of serving as reasons are formed according to certain particular division criterion.In the present embodiment, described particular division criterion is for dividing according to the age of mobile phone users, and the mobile terminal user that comprises in the described portable terminal group 1 is the teenager, and the mobile terminal user that comprises in the described portable terminal 2 is person in middle and old age.The quantity of the described business server in the embodiment of the invention, described portable terminal, described portable terminal group and the particular division criterion of described portable terminal group all are for illustrating that technical scheme of the present invention gives an example; the present invention is not limited in these areas; those of ordinary skills should expect other variation pattern, but all fall into protection scope of the present invention.
A plurality of businessman as herein described, generally be meant the businessman that operator and/or certain mobile operator with described data processing server have contractual relation, periodically the mobile network by described data processing server and described operation is (for example in these businessmans, China Mobile, CHINAUNICOM etc.) issuing advertisement information.And data processing server can be the mobile network's of operation the part of equipment, also can be the third party device that has cooperative relationship with the mobile network of described operation.Wherein, described portable terminal group is a collection of mobile subscriber who obtains information service described herein in advance to mobile network's register request of described data processing server and/or described operation.But the present invention is not as limit.
Wherein, described business server and described data processing server can be coupled by public network, private network, WLAN (wireless local area network) and other networks or its combination, and the present invention is not limited in this regard.
Described portable terminal has display screen (figure does not show), and in the present embodiment, described display screen is a Touch Screen.Described data processing server 10 comprises: central processing unit 11, memory 12, two-dimension code maker 13, chipset 14 and port module 15, and wherein said memory 12 also comprises database 112, described port module 15 also comprises the network port 115.Wherein two-dimension code maker 13 is in order to generate the two-dimension code of the e-advertising title that links that is associated with the information of the described e-advertising title that links.Described data processing server 10 utilizes the described network port 115 by network and the coupling of described business server, simultaneously mobile communications network and described portable terminal group 1 and 2 couplings of portable terminal group by runing.Described network can be cable network or wireless network, and described mobile communications network can be 2G, 3G, 4G cordless communication network, and the present invention is not limited in this regard.
The information of the e-advertising title of the link that described business server will be issued to described data processing server 10 dynamic transmission in real time and with described e-advertising title associated advertisement content.Wherein, described data processing server 10 receives the information of the e-advertising title of described link, and the mobile communications network by described operation with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting be presented on the described display screen for portable terminal and described portable terminal in described portable terminal group 1 and the described portable terminal group 2 with the information of dynamic schedule form with the e-advertising title of described link, described mobile terminal user is by after browsing described information and selecting, the request of the information that the information that sending needs more with the selected described e-advertising title that links of acquisition is associated is to described data processing server 10, described data processing server 10 will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group.
Described ad content can include, but not limited to one or more kinds in Word message, pictorial information, audio-frequency information and the video information.Described ad content can include, but not limited to electronic coupons, and described data processing server 10 sends to described at least one portable terminal with described electronic coupons by described mobile communications network in the mode of two-dimension code.
Wherein, the information of the e-advertising title of the different described portable terminal winding described link of receiving can be identical also can be different.In the present embodiment, the information of the e-advertising title of the described link of the received timesharing classification of the teenager user of described portable terminal group 1 and the person in middle and old age user of described portable terminal group 2 is different.
Described portable terminal can comprise a multistage display interface with described dynamic schedule form demonstration, the information that shows the e-advertising title of the described link that receives in order to timesharing taxonomically at described portable terminal, described multistage display interface can comprise timesharing classification on same day display interface, at least one in timesharing this week classification display interface and this month timesharing classification display interface.In the present embodiment, described multistage display interface comprises above-mentioned three display interfaces.Those of ordinary skills should expect other the version of display interface realizing the described multistage display effect that shows with dynamic schedule form, but these versions all fall into protection scope of the present invention.
Being clearer explanation technical scheme of the present invention, be that example describes with described portable terminal group 1 below, but the present invention is not as limit.
Mobile phone users in the portable terminal group 1 is the teenager, and what it was received is the advertising message that more meets the self-consumption demand, and described user can high efficiency browse useful advertising message.As Fig. 2 as described in Figure 4 shows that portable terminal with dynamic schedule form with as described in the information of e-advertising title of link be presented at as described in schematic diagram on the display screen.Be illustrated in figure 2 as in the present embodiment schematic diagram of timesharing classification on the same day display interface of display interface multistage on the mobile terminal display screen, wherein said display interface can include but not limited to following element: the type selecting element 22 of the information of the simple display element 23 of the information of the e-advertising title of the date element 21 of the information of the e-advertising title of information issuing time section element 20, current link, link, the e-advertising title of link.The user can arbitrarily browse the required advertising message of each time period, each type.In the relevant drawings of present embodiment, quite being subjected to the advertising message of the fast food that the teenager favors with a under " eating " this classification in the type selecting element 21 is that example describes.
Above-mentioned element only is exemplary, should not cause any restriction to the present invention, can in the described multistage display interface that shows with dynamic schedule form other any elements be set as required.Indicative element for example is set, with prompting user's further operation.Referring to indicative element " calendar ", " cancellation " shown in Fig. 2, " selection " among Fig. 3, " cancellation ", " download " among Fig. 4, " preservation " and " cancellation ".
Be illustrated in figure 3 as the schematic diagram of this month timesharing classification display interface of the multistage display interface of portable terminal in the present embodiment, the user can be by clicking the relevant advertisements information of browsing this month.The user operates (for example, clicking " calendar " among Fig. 3) by the prompting of display screen, can enter display interface shown in Figure 4.Fig. 4 describes the schematic diagram of content for portable terminal in the present embodiment shows the e-advertising title of described link, thereby the user can check relatively comprehensively advertising message.If the user is by browsing, determine to need to obtain more ad contents, for example with the described e-advertising heading message associated advertisement content that links, then only need by clicking the relevant icon of described display interface shown on the described Touch Screen, the request of the information that the information that then sending needs more with the selected described e-advertising title that links of acquisition is associated is to described data processing server 10.In the present embodiment, described and the described e-advertising heading message associated advertisement content that links is electronic coupons, described icon is an icon 24 as shown in Figure 4, and technical scheme of the present invention can also realize for operating according to other operation indicatings not as limit.
Then, described data processing server 10 receives described request and according to the selection of described mobile terminal user to the information of the e-advertising title of described link, will send to described portable terminal by described mobile communications network with the described electronic coupons that the described e-advertising heading message that links is associated.
Wherein, described database 112 in order to real-time storage and upgrade to store the information of portable terminal group, a plurality of businessmans information, link the e-advertising title information and with the information of described e-advertising title associated advertisement content.
Wherein, the information of described and described e-advertising title associated advertisement content can comprise electronic coupons information, and described electronic coupons information can comprise the 2 D code information that is associated with described e-advertising title.
It should be noted that, the multistage display interface that shows with described dynamic schedule form as herein described can be that mobile phone or other can wirelessly move an application program that goes up the terminal that networks, also can be also can be to be embedded in the existing calendar application from the application program of described data processing server download.But the present invention is not as limit.
Below in conjunction with Fig. 1 and Fig. 5, the method for the e-advertising title of issue of the present invention link is described.Though being applied to described system shown in Figure 1 at this with described method is that example describes, method of the present invention is not exceeded to be applied to described system.The specific implementation step of the method for the e-advertising title of described issue link is as follows:
At first, carry out step S1: the information of the e-advertising title of the link that a plurality of business server will be issued to data processing server 10 dynamic transmission in real time and with described e-advertising title associated advertisement content.
In step S1, because described business server can be upgraded at any time and need information releasing, thereby need to upgrade synchronously data processing server 10, could realize like this issuing described information in real time and dynamically, thereby also need execution in step S11 in step S1: described business server dynamically transmits the information of the e-advertising title of the link that will issue after upgrading to data processing server 10.
Next carry out step S2: described data processing server 10 receives the information of the e-advertising title of described link, and the mobile communications network by operation with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting give each portable terminal at least one portable terminal group.
The demand difference of the mobile phone users in the different mobile terminal group, the user also can select to customize the described information of different groups voluntarily.Simultaneously, after the information in the described data processing server 10 obtains real-time update, also need to upgrade further the information of portable terminal.Be that described step S2 also comprises step S22: described data processing server 10 receive the described link of upgrading the e-advertising title information and with the information timesharing of the e-advertising title of the link of described renewal taxonomically real-time broadcasting give each portable terminal in the described portable terminal group.
Then, carry out step S3: described portable terminal is presented on the display screen of described portable terminal with the information of dynamic schedule form with the e-advertising title of described link.
Wherein, described portable terminal can also comprise with the multistage display interface of described dynamic schedule form demonstration, shows the information of the e-advertising title of the described link that receives taxonomically at described portable terminal in order to timesharing.Described display interface is same as the form of the display interface in the foregoing description, so can not give unnecessary details at this referring to Fig. 2 to Fig. 4.
Simultaneously, above-mentioned steps can also comprise step S33: the information of the e-advertising title of the described link that described portable terminal will upgrade is presented on the display screen of described portable terminal.
The user is after the information of the e-advertising title of having browsed the described link that receives, if needed, described user can be by clicking described Touch Screen the relevant icon of described display interface, the request of sending the information that the information that need to obtain more with the selected described e-advertising title that links is associated promptly carry out step 4 to described data processing server 10: at least one mobile terminal user is by the request browsing described information and send the information that the information that needs to obtain more with the selected described e-advertising title that links is associated described data processing server 10 extremely.
At last, carry out step S5: described data processing server 10 will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group.
Described ad content can comprise electronic coupons, preferably, in the above embodiment of the present invention, described data processing server 10 is that the mode with two-dimension code sends to described at least one portable terminal with described electronic coupons by described mobile communications network.Described two-dimension code is the numerical character two-dimension code, and the electronic coupons information that described and described e-advertising title is associated comprises the 2 D code information that is associated with described e-advertising title.Thereby can also comprise step S55 in step S5: the described two-dimension code maker of described data processing server 10 usefulness generates the two-dimension code of the e-advertising title that links that is associated with the information of the described e-advertising title that links.After described two-dimension code maker generates described two-dimension code, promptly be sent to described portable terminal.
Like this, the advertising message of the timesharing classification of the real-time broadcasting of mobile phone users by browsing formulation can be selected information needed quickly and easily, and obtains selected described reward voucher.In technique scheme of the present invention, described ad content can include, but not limited to one or more kinds in Word message, pictorial information, audio-frequency information and the video information.
In technique scheme of the present invention, described ad content can comprise, but be not limited to, electronic coupons, described data processing server sends to described at least one portable terminal with described electronic coupons by described mobile communications network in the mode of two-dimension code.In technique scheme of the present invention, the information of described and described e-advertising title associated advertisement content can comprise electronic coupons information, and described electronic coupons information can comprise the 2 D code information that is associated with described e-advertising title.
In technique scheme of the present invention, described mobile communications network can include, but not limited to 2G, 3G, 4G cordless communication network.
In technique scheme of the present invention, described data processing server can comprise described electronic coupons send to the operation of described at least one portable terminal by described mobile communications network mode in the mode of two-dimension code, but be not limited to one or its combination in note, two-dimension code, multimedia message, audio signal or the vision signal.
According to one embodiment of the invention, described two-dimension code can be (numeral) character two-dimension code.The character two-dimension code has almost 100% arrival rate and can send to portable terminal in the mode of normal short message, and this further provides the practicality and the economy of the method for this paper.Detailed content about character two-dimension code (T-code) please refer to PCT/CN2009/001288, and this literary composition is merged in this paper by reference.
In technique scheme of the present invention, described portable terminal can include, but not limited to the mobile device that at least one and any permission in mobile phone, personal digital assistant, the net book are used in the mobile communications network of operation.
Although described several exemplary with details in the above, but disclosed embodiment only is exemplary and nonrestrictive, and those skilled in the art will recognize easily, a lot of other modifications, change and/or replacement are possible in exemplary, and essence does not depart from novel teachings of the present disclosure and advantage.Therefore, all such modifications, change and/or replacement intention are included in the scope of the present disclosure that limits as appended claims.

Claims (27)

1. mobile information system of issuing the e-advertising title of link, described mobile information system is with the e-advertising title of the described link of dynamic schedule form real-time release, and described system comprises:
At least one portable terminal group, described portable terminal group comprises a plurality of portable terminals with display screen;
Data processing server, described data processing server and described portable terminal are by the mobile communications network coupling of operation; And
A plurality of business server, described business server and described data processing server be by network coupled, in order to the information of the e-advertising title of the link that will issue to the dynamic transmission of described data processing server in real time and with described e-advertising title associated advertisement content;
Wherein, described data processing server receives the information of the e-advertising title of described link, and by described mobile communications network with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting be presented on the described display screen for portable terminal and described portable terminal in the described portable terminal group with the information of dynamic schedule form with the e-advertising title of described link, described data processing server will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group.
2. the system as claimed in claim 1, wherein, described at least one mobile terminal user is by browsing described information and selecting, the request of the information that the information that sending needs more with the selected described e-advertising title that links of acquisition is associated is to described data processing server, described data processing server receives described request and according to described selection, will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated.
3. the system as claimed in claim 1, described ad content comprises one or more kinds in Word message, pictorial information, audio-frequency information and the video information.
4. the system as claimed in claim 1, described ad content comprises electronic coupons, described data processing server sends to described at least one portable terminal with described electronic coupons by described mobile communications network in the mode of two-dimension code.
5. the system as claimed in claim 1, wherein, the described display screen of described portable terminal comprises a Touch Screen, the information of the e-advertising title of the described link that receives in order to demonstration is also carried out the touch click operation for the user.
6. system according to claim 1, wherein, described portable terminal also comprises the multistage display interface that shows with described dynamic schedule form, shows the information of the e-advertising title of the described link that receives taxonomically at described portable terminal in order to timesharing.
7. system as claimed in claim 6, wherein, described multistage display interface comprises timesharing classification on same day display interface, at least one in timesharing this week classification display interface and this month timesharing classification display interface.
8. system as claimed in claim 7, wherein, described timesharing classification on same day display interface comprises at least one in the following project:
At least one information issuing time section element in order to the issuing time section of the information of the e-advertising title that shows described link, and can stir the information of the e-advertising title of the described link of checking each time period by the button of described portable terminal;
The date element of the information of the e-advertising title of one current link is in order to the date issued of the information of the e-advertising title of the current described link of browsing of explicit user;
The type selecting element of the information of the e-advertising title of at least one link, the information of the e-advertising title that shows different described links in order to classify; And
The simple display element of the information of the e-advertising title of at least one link shows the information of businessman at the e-advertising title of the described link of different described time period issues.
9. the system as claimed in claim 1, wherein, described data processing server comprises database, in order to real-time storage and upgrade to store the information of portable terminal group, a plurality of businessmans information, link the e-advertising title information and with the information of described e-advertising title associated advertisement content.
10. system as claimed in claim 9, wherein, the information of described and described e-advertising title associated advertisement content comprises electronic coupons information, described electronic coupons information comprises the 2 D code information that is associated with described e-advertising title.
11. system as claimed in claim 4, wherein, described data processing server also comprises the two-dimension code maker, in order to generate the two-dimension code of the e-advertising title that links that is associated with the information of the described e-advertising title that links.
12. system as claimed in claim 4, wherein, described two-dimension code is the numerical character two-dimension code.
13. the system as claimed in claim 1, wherein, described mobile communications network comprises 2G, 3G, 4G cordless communication network.
14. system as claimed in claim 4, wherein, the described data processing server mode that described electronic coupons sent to the operation of described at least one portable terminal by described mobile communications network in the mode of two-dimension code comprises or its combination in note, two-dimension code, multimedia message, audio signal or the vision signal.
15. the system as claimed in claim 1, wherein, described portable terminal comprises the mobile device that at least one and any permission in mobile phone, personal digital assistant, the net book used in the mobile communications network of operation.
16. a method of issuing the e-advertising title of link, described method is with the e-advertising title of the described link of dynamic schedule form real-time release, and described method comprises the steps:
The information of the e-advertising title of the link that a plurality of business server will be issued to the dynamic transmission of data processing server in real time and with described e-advertising title associated advertisement content;
Described data processing server receives the information of the e-advertising title of described link, and the mobile communications network by operation with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting give portable terminal at least one portable terminal group;
Described portable terminal is presented on the display screen of described portable terminal with the information of dynamic schedule form with the e-advertising title of described link;
Described data processing server will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group;
Wherein, described data processing server and described portable terminal are by described mobile communications network coupling, and described business server and described data processing server pass through network coupled.
17. method as claimed in claim 16, wherein the step of " described data processing server is according to the selection to the information of the e-advertising title of described link of at least one mobile terminal user of described portable terminal group; will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated " comprises that at least one mobile terminal user is by the request browsing described information and send the information that information that needs obtain more with the selected described e-advertising title that links is associated described data processing server extremely, described data processing server receives described request and according to described selection, will send to described at least one portable terminal by described mobile communications network with the described ad content that the described e-advertising heading message that links is associated.
18. method as claimed in claim 16, described ad content comprises electronic coupons, and described data processing server sends to described at least one portable terminal with described electronic coupons by described mobile communications network in the mode of two-dimension code.
19. method as claimed in claim 16 wherein, comprises that also described portable terminal shows multistage display interface with described dynamic schedule form, shows the information of the e-advertising title of the described link that receives taxonomically at described portable terminal in order to timesharing.
20. method as claimed in claim 19, wherein, the operation of the described multistage display interface of described demonstration comprises and shows timesharing classification on same day display interface, at least one in timesharing this week classification display interface and this month timesharing classification display interface.
21. method as claimed in claim 20, wherein, the operation of described demonstration timesharing on same day classification display interface comprises at least one that shows following project:
The e-advertising heading message date element of one current link is in order to the date issued of the e-advertising heading message of the current described link of browsing of explicit user;
At least one information issuing time section element in order to the issuing time section of the e-advertising heading message that shows described link, and can stir the e-advertising heading message of the described link of checking each time period by the button of described portable terminal;
The type selecting element of the information of the e-advertising title of at least one link, the information of the e-advertising title that shows different described links in order to classify; And
The simple display element of the information of the e-advertising title of at least one link shows the information of businessman at the e-advertising title of the described link of different described time period issues.
22. method as claimed in claim 18, wherein, described two-dimension code is the numerical character two-dimension code.
23. method as claimed in claim 16, wherein, the step of described " information of the e-advertising title of the link that a plurality of business server will be issued to the dynamic transmission of data processing server in real time " comprises the operation of information of the e-advertising title of the link that will issue of described business server after data processing server dynamically transmits renewal.
24. method as claimed in claim 16, wherein, described " described data processing server receives the information of the e-advertising title of described link, and with the information timesharing of the e-advertising title of described link taxonomically real-time broadcasting give portable terminal in the described portable terminal group " step comprise described data processing server receive the described link of upgrading the e-advertising title information and with the information timesharing of the e-advertising title of the link of the described renewal real-time broadcasting operation of giving the portable terminal in the described portable terminal group taxonomically.
25. method as claimed in claim 16, wherein, the step of described " described portable terminal is presented on the display screen of described portable terminal with the information of dynamic schedule form with the e-advertising title of described link " comprises that the information of the e-advertising title of the described link that described portable terminal will upgrade with dynamic schedule form is presented at the operation on the display screen of described portable terminal.
26. method as claimed in claim 16, wherein, the information of described and described e-advertising title associated advertisement content comprises electronic coupons information, and described electronic coupons information comprises the 2 D code information that is associated with described e-advertising title.
27. method as claimed in claim 18, wherein, the step of " described data processing server sends to described at least one portable terminal in the mode of two-dimension code " comprises the operation that generates the two-dimension code of the e-advertising title that links that is associated with the information of the described e-advertising title that links with the included two-dimension code maker of described data processing server.
CN201010100833.7A 2010-01-25 2010-01-25 Issue mobile information system and the method for the e-advertising title of link Expired - Fee Related CN102137340B (en)

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PCT/CN2011/000047 WO2011088737A1 (en) 2010-01-25 2011-01-11 Mobile information system and metohd for issuing linked electronic commercial title
HK12100709.8A HK1160566A1 (en) 2010-01-25 2012-01-20 Mobile information system and method for issuing linked electronic advertising title

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WO2014154126A1 (en) * 2013-03-25 2014-10-02 深圳市精彩明天科技有限公司 Method and system for utilizing two-dimensional code to place advertising
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CN103185585A (en) * 2011-12-30 2013-07-03 上海博泰悦臻电子设备制造有限公司 Vehicle-mounted terminal, and realization system adaption apparatus and starting method for vehicle-mounted navigation
CN103765472A (en) * 2012-01-27 2014-04-30 叶梦Tps股份有限公司 System and method for managing customers by using mobile device
CN103310329A (en) * 2012-03-09 2013-09-18 胡伟 Schedule information adding system and method thereof, and mobile phone and schedule information adding method thereof
WO2014154126A1 (en) * 2013-03-25 2014-10-02 深圳市精彩明天科技有限公司 Method and system for utilizing two-dimensional code to place advertising
CN104735133A (en) * 2015-02-15 2015-06-24 上海知象信息技术有限公司 Mobile equipment based information put-in method

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