CN102118711A - Information push method and information push device - Google Patents
Information push method and information push device Download PDFInfo
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- CN102118711A CN102118711A CN2011100863591A CN201110086359A CN102118711A CN 102118711 A CN102118711 A CN 102118711A CN 2011100863591 A CN2011100863591 A CN 2011100863591A CN 201110086359 A CN201110086359 A CN 201110086359A CN 102118711 A CN102118711 A CN 102118711A
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Abstract
The invention provides an information push method. The information push method comprises the following steps: step 102, a base station where a mobile terminal is often accessed is determined according to the information of all the base stations in which the mobile terminals of a user are accessed, as well as the frequency of connection between the mobile terminal and each base station in all the base stations; step 104, the type of the user is determined according to the determined base station; and step 106, the information push is performed to the mobile terminal according to the type of the user. The invention also provides an information push device and a server. The type of the user is determined according to the base station accessed by the user and the frequency of accessing of the base station, and the pointed information push is carried out according to the user type.
Description
Technical field
The present invention relates to moving communicating field, in particular to a kind of information-pushing method and a kind of information push-delivery apparatus.
Background technology
Mobile Internet market is the very big development fields of potentiality, and industry begins to pay close attention to the development and application of moving advertising platform etc., and launches fierce the contention.For example, present mobile phone moving advertising mainly is to collect methods such as subscriber data, member's propelling movement to realize by business.
But, for the cellphone subscriber, can receive a lot of advertising messages, wherein much be the unconcerned information of user, and the business information of some large tracts of land popularizations.Therefore, most of users can not take time patiently and finish watching these advertising messages, even may the advertising message that some are useful be used as junk information and dispose.So, not only cause the user can be subjected to the puzzlement of a large amount of junk information, the advertisement promotion of Information Provider also can be wasted great amount of cost, and promotes inefficiency.
Therefore, need a kind of new information push method of carrying out, can automatically identify the classification of mobile phone users, and such other information is sent to customer mobile terminal, guaranteed the cost that reduction information pushes, the efficient that raising information pushes makes that simultaneously the user is not perplexed by junk information.
Summary of the invention
Technical problem to be solved by this invention is, a kind of new information push method of carrying out is provided, can automatically identify the classification of mobile phone users, and such other information is sent to customer mobile terminal, guaranteed the cost that reduction information pushes, the efficient that raising information pushes makes that simultaneously the user is not perplexed by junk information.
In view of this, the invention provides a kind of information-pushing method, comprise: in the step 102, the information of all base stations of inserting according to user's portable terminal and portable terminal and all base stations each base station be connected number of times, determine the base station that portable terminal often inserts; Step 104 according to determined base station, is determined user's type; Step 106 according to user's type, pushes to the portable terminal information of carrying out.By this technical scheme, can determine user type by the base station and the access base station number of times of user's access, and push according to the user type information of carrying out targetedly.
In technique scheme, preferably, step 104 is specially: set up state space, with the node of definite base station as state space, each base station in portable terminal and the base station of determining is connected the variable of number of times as each node in the state space, according to the Bayesian network principle state space is analyzed, determined user's type.
In technique scheme, preferably, in step 102, by the record of portable terminal access base station is inquired about, obtaining all base stations that portable terminal inserted, and in portable terminal and all base stations each base station be connected number of times.
In technique scheme, preferably, in step 102,, the record of portable terminal access base station is inquired about by the preset time scope at preset time.
In technique scheme, preferably, step 104 comprises: according to the number of times that is connected of each base station in the base station of determining and portable terminal and the definite base station, determine user's centralized activity zone; According to user's centralized activity zone, judge user's type.
The present invention also provides a kind of information push-delivery apparatus, comprising: in the base station selected module, the information of all base stations of inserting according to user's portable terminal and portable terminal and all base stations each base station be connected number of times, determine the base station that portable terminal often inserts; The customer analysis module according to determined base station, is determined user's type; Information pushes module, according to user's type, pushes to the portable terminal information of carrying out.By this technical scheme, can determine user type by the base station and the access base station number of times of user's access, and push according to the user type information of carrying out targetedly.
In technique scheme, preferably, the customer analysis module is set up state space, with the node of definite base station as state space, each base station in portable terminal and the base station of determining is connected the variable of number of times as each node in the state space, according to the Bayesian network principle state space is analyzed, determined user's type.
In technique scheme, preferably, base station selected module is by inquiring about the record of portable terminal access base station, obtaining all base stations that portable terminal inserted, and in portable terminal and all base stations each base station be connected number of times.
In technique scheme, preferably, base station selected module is inquired about the record of portable terminal access base station by the preset time scope at preset time.
In technique scheme, preferably, the customer analysis module comprises: regional determination module, according to the number of times that is connected of each base station in the base station of determining and portable terminal and the definite base station, determine user's centralized activity zone; Type judging module according to user's centralized activity zone, is judged user's type.
The present invention also provides a kind of server, comprising: as above-mentioned information push-delivery apparatus.
By above technical scheme, can realize a kind of information-pushing method, a kind of information push-delivery apparatus and a kind of server, can be by the base station of portable terminal access and the number of times of access base station, automatically analyze user's type, and push according to the user type information of carrying out, promoted the efficient that pushes, reduced the cost that pushes, and made the user do not perplexed by junk information.
Description of drawings
Fig. 1 is the flow chart of information-pushing method according to an embodiment of the invention;
Fig. 2 is the block diagram of information push-delivery apparatus according to an embodiment of the invention;
Fig. 3 is the block diagram of server according to an embodiment of the invention;
Fig. 4 is the use flow chart of server according to an embodiment of the invention.
Embodiment
In order more to be expressly understood above-mentioned purpose of the present invention, feature and advantage, the present invention is further described in detail below in conjunction with the drawings and specific embodiments.
Set forth a lot of details in the following description so that fully understand the present invention, still, the present invention can also adopt other to be different from other modes described here and implement, and therefore, the present invention is not limited to the restriction of following public specific embodiment.
Fig. 1 is the flow chart of information-pushing method according to an embodiment of the invention.
As shown in Figure 1, the invention provides a kind of information-pushing method, comprise: in the step 102, the information of all base stations of inserting according to user's portable terminal and portable terminal and all base stations each base station be connected number of times, determine the base station that portable terminal often inserts; Step 104 according to determined base station, is determined user's type; Step 106 according to user's type, pushes to the portable terminal information of carrying out.By this technical scheme, can determine user type by the base station and the access base station number of times of user's access, and push according to the user type information of carrying out targetedly.
In technique scheme, step 104 is specially: set up state space, with the node of definite base station as state space, each base station in portable terminal and the base station of determining is connected the variable of number of times as each node in the state space, according to the Bayesian network principle state space is analyzed, determined user's type.
In technique scheme, in step 102, by the record of portable terminal access base station is inquired about, obtaining all base stations that portable terminal inserted, and in portable terminal and all base stations each base station be connected number of times.
In technique scheme, in step 102,, the record of portable terminal access base station is inquired about by the preset time scope at preset time.
In technique scheme, step 104 comprises: according to the number of times that is connected of each base station in the base station of determining and portable terminal and the definite base station, determine user's centralized activity zone; According to user's centralized activity zone, judge user's type.
Fig. 2 is the block diagram of information push-delivery apparatus according to an embodiment of the invention.
As shown in Figure 2, the present invention also provides a kind of information push-delivery apparatus 200, comprise: in the base station selected module 202, the information of all base stations of inserting according to user's portable terminal and portable terminal and all base stations each base station be connected number of times, determine the base station that portable terminal often inserts; Customer analysis module 204 according to determined base station, is determined user's type; Information pushes module 206, according to user's type, pushes to the portable terminal information of carrying out.By this technical scheme, can determine user type by the base station and the access base station number of times of user's access, and push according to the user type information of carrying out targetedly.
In technique scheme, customer analysis module 204 is set up state space, with the node of definite base station as state space, each base station in portable terminal and the base station of determining is connected the variable of number of times as each node in the state space, according to the Bayesian network principle state space is analyzed, determined user's type.
In technique scheme, base station selected module 202 is by inquiring about the record of portable terminal access base station, obtaining all base stations that portable terminal inserted, and in portable terminal and all base stations each base station be connected number of times.
In technique scheme, base station selected module 202 is inquired about the record of portable terminal access base station by the preset time scope at preset time.
In technique scheme, customer analysis module 204 comprises: regional determination module, according to the number of times that is connected of each base station in the base station of determining and portable terminal and the definite base station, determine user's centralized activity zone; Type judging module according to user's centralized activity zone, is judged user's type.
Fig. 3 is the block diagram of server according to an embodiment of the invention.
As shown in Figure 3, the present invention also provides a kind of server 300, comprising: as above-mentioned information push-delivery apparatus 200.
Fig. 4 is the use flow chart of server according to an embodiment of the invention.
The purpose of the technical scheme of present embodiment is: according to the scope of activities of different crowd, the base station that portable terminal inserts also is clocklike, concentrates base stations within the specific limits, in a plurality of zones.Base station record according to portable terminal inserts carries out the customer group analysis, and by optimizing, the moving advertising of being correlated with is targetedly promoted.
Server in the present embodiment carries out the propelling movement of moving advertising based on Bayesian network.Below be the explanation to Bayesian network: Bayesian network is a kind of effective uncertain knowledge representation and reasoning tool, and probability inference is one of its important research content.The technical scheme of present embodiment adopts the probability that inserts the base station in the statistics network based on each portable terminal of algorithm computation of search in conjunction with the characteristics of moving advertising promotion method.User's the base station that portable terminal inserted is likened to calculative node variable in the network, the number of times that portable terminal inserts the base station, place is the value of this node variable, then the value of node variable is regarded as a state space, the some of them state can produce considerable influence to result of calculation, and the other state then influences very little.The bigger state of these influences is searched in this algorithm utilization heuristic search in whole state space, and calculates with the alternative whole state space of these states.
As shown in Figure 4, step 402 is obtained the base station record that portable terminal inserts;
Step 404 makes up the state space set: server adopts the base station of statistics from the record of base station to form a cyberspace;
Step 406, carry out probability inference based on the Bayesian network principle: the value of node variable is big more, factor of influence to the result of calculation of access base station probability is big more, the node of big variate-value in the server search cyberspace, and form a state space set, this set has the greatest impact to result of calculation;
Step 408, terminal use's type analysis: server is according to the result of calculation of the access base station probability that obtains in the step 406, the type of analysis user, for example, the probability that portable terminal inserts in the base station network space around the Technology Park is the highest, determine that then the user belongs to the high technology industry staff, if the probability that portable terminal inserts in the base station network space around the farm, suburb is the highest, determine that the user belongs to the agricultural working personnel, and the access base station scope is relatively disperseed, and determines that the user belongs to the personage that often goes on business;
Step 410, push relevant moving advertising: server pushes advertisement according to user's type, for example, if the user belongs to the high technology industry personnel, can tentatively push and contain advertising messages such as electronics, security, tourism consulting,, can tentatively push and contain moving advertising information such as agricultural product information, fertilizer, logistics to this user if the user belongs to the agricultural working personnel to this user, and, can push the relevant information of some hotels, air ticket for the personage who often goes on business.
By above technical scheme, can realize a kind of information-pushing method, a kind of information push-delivery apparatus and a kind of server, can be by the base station of portable terminal access and the number of times of access base station, automatically analyze user's type, and push according to the user type information of carrying out, collect methods such as subscriber data, member's propelling movement with common business and compare intellectuality more, can improve advertisement pushing efficient on the one hand, can make the user reduce to receive the probability of unwanted advertising message on the other hand.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an information-pushing method is characterized in that, comprising:
In the step 102, the information of all base stations of inserting according to user's portable terminal and described portable terminal and described all base stations each base station be connected number of times, determine the base station that described portable terminal often inserts;
Step 104 according to determined base station, is determined described user's type;
Step 106 according to described user's type, pushes to the described portable terminal information of carrying out.
2. information-pushing method according to claim 1 is characterized in that, described step 104 is specially:
Set up state space, with the node of described definite base station as described state space, each base station in described portable terminal and the described definite base station is connected the variable of number of times as each node in the described state space, according to the Bayesian network principle described state space is analyzed, determined described user's type.
3. information-pushing method according to claim 1, it is characterized in that, in described step 102, by the record of described portable terminal access base station is inquired about, obtaining all base stations that described portable terminal inserted, and in described portable terminal and described all base stations each base station be connected number of times.
4. information-pushing method according to claim 3 is characterized in that, in described step 102, at preset time, by the preset time scope record of described portable terminal access base station is inquired about.
5. according to each described information-pushing method in the claim 1 to 4, it is characterized in that described step 104 comprises:
According to the number of times that is connected of each base station in described definite base station and described portable terminal and the described definite base station, determine described user's centralized activity zone;
According to described user's centralized activity zone, judge described user's type.
6. an information push-delivery apparatus is characterized in that, comprising:
In the base station selected module, the information of all base stations of inserting according to user's portable terminal and described portable terminal and described all base stations each base station be connected number of times, determine the base station that described portable terminal often inserts;
The customer analysis module according to determined base station, is determined described user's type;
Information pushes module, according to described user's type, pushes to the described portable terminal information of carrying out.
7. information push-delivery apparatus according to claim 6, it is characterized in that, described customer analysis module is set up state space, with the node of described definite base station as described state space, each base station in described portable terminal and the described definite base station is connected the variable of number of times as each node in the described state space, according to the Bayesian network principle described state space is analyzed, determined described user's type.
8. information push-delivery apparatus according to claim 6, it is characterized in that, described base station selected module is by inquiring about the record of described portable terminal access base station, obtaining all base stations that described portable terminal inserted, and in described portable terminal and described all base stations each base station be connected number of times.
9. information push-delivery apparatus according to claim 8 is characterized in that, described base station selected module is inquired about the record of described portable terminal access base station by the preset time scope at preset time.
10. according to each described information push-delivery apparatus in the claim 6 to 9, it is characterized in that described customer analysis module comprises:
The zone determination module according to the number of times that is connected of each base station in described definite base station and described portable terminal and the described definite base station, is determined described user's centralized activity zone;
Type judging module according to described user's centralized activity zone, is judged described user's type.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110086359.1A CN102118711B (en) | 2011-04-07 | 2011-04-07 | Information push method and information push device |
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| CN201110086359.1A CN102118711B (en) | 2011-04-07 | 2011-04-07 | Information push method and information push device |
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Cited By (8)
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| CN103179502A (en) * | 2011-12-21 | 2013-06-26 | 中兴通讯股份有限公司 | Information issue method and device |
| CN103945326A (en) * | 2013-01-23 | 2014-07-23 | 百度在线网络技术（北京）有限公司 | Accurate information push method and apparatus |
| CN104918236A (en) * | 2014-03-10 | 2015-09-16 | 深圳富泰宏精密工业有限公司 | Wi-Fi-based environment determination system and method |
| CN105095346A (en) * | 2015-06-05 | 2015-11-25 | 中国联合网络通信集团有限公司 | Service push method and apparatus |
| CN105447129A (en) * | 2015-11-18 | 2016-03-30 | 腾讯科技（深圳）有限公司 | Personalized content acquisition method, user attribute mining method, system and device |
| CN105636084A (en) * | 2014-10-27 | 2016-06-01 | 北京市天元网络技术股份有限公司 | Resident user acquisition method and device |
| CN105916116A (en) * | 2016-06-30 | 2016-08-31 | 北京奇虎科技有限公司 | Monitoring method and device based on movement locus information |
| CN115866033A (en) * | 2022-11-22 | 2023-03-28 | 中国联合网络通信集团有限公司 | Network point pushing method and device based on edge calculation, server and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103179502A (en) * | 2011-12-21 | 2013-06-26 | 中兴通讯股份有限公司 | Information issue method and device |
| CN103945326A (en) * | 2013-01-23 | 2014-07-23 | 百度在线网络技术（北京）有限公司 | Accurate information push method and apparatus |
| CN104918236A (en) * | 2014-03-10 | 2015-09-16 | 深圳富泰宏精密工业有限公司 | Wi-Fi-based environment determination system and method |
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| CN105636084A (en) * | 2014-10-27 | 2016-06-01 | 北京市天元网络技术股份有限公司 | Resident user acquisition method and device |
| CN105095346A (en) * | 2015-06-05 | 2015-11-25 | 中国联合网络通信集团有限公司 | Service push method and apparatus |
| CN105447129A (en) * | 2015-11-18 | 2016-03-30 | 腾讯科技（深圳）有限公司 | Personalized content acquisition method, user attribute mining method, system and device |
| CN105916116A (en) * | 2016-06-30 | 2016-08-31 | 北京奇虎科技有限公司 | Monitoring method and device based on movement locus information |
| CN115866033A (en) * | 2022-11-22 | 2023-03-28 | 中国联合网络通信集团有限公司 | Network point pushing method and device based on edge calculation, server and storage medium |
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| CN102118711B (en) | 2014-11-19 |
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