CN101763792A - Method and device for displaying advertisements in electronic reader - Google Patents
Method and device for displaying advertisements in electronic reader Download PDFInfo
- Publication number
- CN101763792A CN101763792A CN 201010101205 CN201010101205A CN101763792A CN 101763792 A CN101763792 A CN 101763792A CN 201010101205 CN201010101205 CN 201010101205 CN 201010101205 A CN201010101205 A CN 201010101205A CN 101763792 A CN101763792 A CN 101763792A
- Authority
- CN
- China
- Prior art keywords
- picture
- electronic document
- display screen
- state display
- bistable state
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method and a device for displaying advertisements in an electronic reader, which belong to the field of information display. The electronic reader is provided with a bi-stable display screen. The method comprises the following steps of: firstly, loading pictures and electronic documents; secondly, calling the pictures to display the pictures in the electronic documents opened on the bi-stable display screen; thirdly, starting a shutdown interface to display the pictures on the bi-stable display screen which is powered off. Advertisement information is embedded into the electronic reader through introducing advertisement pictures in the electronic documents to be read and reading interface and displaying the pictures during reading, thereby providing launching sources for advertising agencies and enabling users to browse more advertisement information, intensifying the experience of users and the effect of publicity of advertisements by adopting the electronic reader with a bi-stable display screen to display advertisement so as to enable the user to continue displaying the advertisement pictures on the screen even after shutdown of the computer, and having enormous market value.
Description
Technical field
The invention belongs to field of information display, relate to a kind of method and apparatus of display ads, be specifically related to a kind of in electronic reader the method and apparatus of display ads.
Background technology
Along with the fulminant development in internet, digital resource propagate all the more fast and popularize, thereby brought the change of reading method, the electronic reading demand continues to increase, driven popularizing of electronic reader therefrom, electronic reader, electronic readers such as PDA(Personal Digital Assistant), learning machine, giant-screen mobile phone have entered huge numbers of families.A large amount of readers reads from papery and has turned to the electronic reading that utilizes handheld device, and this trend has also driven the development of electronic reader conversely.
For electronic reader, the rich popularity that determines this brand electronic reader of embedded e-book wherein, in order to enrich reading content, each large enterprises does not all stint and drops into the copyright that huge cost is bought a large amount of e-books, thereby improved the cost of product, also made some high-end electronic reader expensive.The user also just reads electronic document merely from electronic reader, and to downloading the expense of electronic document payment great number.
Summary of the invention
Technical matters to be solved by this invention provide a kind of in electronic reader the method and apparatus of display ads.
The invention discloses a kind of in electronic reader the method for display ads, described electronic reader has the bistable state display screen, comprises the steps:
Step 1: Load Image and electronic document;
Step 2: call picture, show in the electronic document that described picture is opened on the bistable state display screen;
Step 3: start the shutdown interface described picture is shown on the bistable state display screen after the outage.
Further, Load Image in the step 1 and electronic document be download pictures and electronic document from network.
Further, Load Image in the step 1 and electronic document be from external storage, to preset picture and electronic document.
Further, also comprise step 0 before the step 1, start read interface and on the bistable state display screen, show.
Further, also comprise before the step 0, start the start interface and on the bistable state display screen, show.
Further, when calling picture in the step 2, described picture is shown on the desktop that the bistable state display screen is opened.
Further, the picture region of the described picture of definition demonstration in described start interface, shutdown interface, desktop and read interface.
Further, the picture path of calling respectively in the picture region in the download directory shows picture.
Further, behind the title of electronic document and/or paragraph, integrate the described picture of customization in the step 1, when opening described electronic document, show described picture.
Further, in the step 1, when download pictures and electronic document, at the free time section download pictures of downloading electronic document, and call prompting template for displaying information from network, the prompting template is called picture and is shown in the prompting template from download directory.
Further, in the step 1, when download pictures and electronic document, call prompting template for displaying information when seeking network from network, the prompting template is called picture and is shown in the prompting template from download directory.
Further, when showing in the electronic document that the described picture of step 2 is opened on the bistable state display screen, electronic document calls prompting template for displaying information when carrying out page turning, and the prompting template is called picture and shown in the prompting template from download directory.
Further, when showing in the electronic document that the described picture of step 2 is opened on the bistable state display screen, the number of pages that electronic document climbs over is added up, after the number of pages that electronic document climbs over whenever reaches set number of pages, from download directory, call picture and show.
Further; when showing in the electronic document that the described picture of step 2 is opened on the bistable state display screen; if do not carry out trigger action in the time of setting, startup screen defence program or enter holding state then calls picture and carries out convergent-divergent and show from download directory.
Further, picture-storage and dynamically updates by network in set download directory.
Further, picture sends recalls information by network to server end when calling, and the described picture in the download directory is upgraded according to the recalls information that receives by server end.
Further, picture is the advertisement picture, wherein embeds corresponding media information.
Further, media information shows after picture is clicked, comprises WORDS AND PHRASES IN ADVERTISEMENT, contact method, manufacturer's information, voice messaging, product introduction, official website URL.
The invention also discloses a kind of in electronic reader the device of display ads, described electronic reader has the bistable state display screen, comprises as lower module:
Load-on module Loads Image and electronic document;
Display module calls picture, shows in the electronic document that described picture is opened on the bistable state display screen;
The shutdown module starts the shutdown interface described picture is shown on the bistable state display screen after the outage.
Further, call read module before the load-on module operation, described read module starts read interface and shows on the bistable state display screen.
Further, call starting module before the read module operation, described starting module starts the start interface and shows on the bistable state display screen.
Further, when display module calls picture, described picture is shown on the desktop that the bistable state display screen is opened.
Further, the picture region of the described picture of definition demonstration in described starting module, shutdown module, desktop and read module.
The method and apparatus of the present invention's display ads in electronic reader, its advantage is:
1, the present invention adopts the electronic reader with bistable state display screen to carry out the advertisement demonstration, even make the user also the advertisement picture can be continued to show after shutdown on screen, has strengthened the effect of publicity of user's experience and advertisement.
2, by in electronic document to be read, read interface, introducing the advertisement picture, and in reading process, show, advertising message is embedded in the electronic reader, not only provide the resource of throwing in for advertiser, make the user browse to more advertising message, and having reduced the operation cost of enterprise, the cost that makes the user download electronic document reduces greatly.
Description of drawings
Fig. 1 is the process flow diagram of the embodiment one of the present invention's method of display ads in electronic reader;
Fig. 2 is the synoptic diagram at start interface of the embodiment one of the present invention's method of display ads in electronic reader;
Fig. 3 is the principle schematic that embodiment one picture of the present invention's method of display ads in electronic reader upgrades;
Fig. 4 is the synoptic diagram of the signal frame data field that upgrades of embodiment one picture of the present invention's method of display ads in electronic reader;
Fig. 5 is the read interface synoptic diagram of the embodiment one of the present invention's method of display ads in electronic reader;
The synoptic diagram of reminding module when Fig. 6 is the connection wireless network of embodiment one of the present invention's method of display ads in electronic reader;
Fig. 7 is the Loading Image and the synoptic diagram of reminding module during electronic document to be read of embodiment one of the present invention's method of display ads in electronic reader;
Fig. 8 is the synoptic diagram of desktop of the embodiment one of the present invention's method of display ads in electronic reader;
Fig. 9 is the process flow diagram of procedure for displaying of the embodiment one of the present invention's method of display ads in electronic reader;
Figure 10 is the synoptic diagram at shutdown interface of the embodiment one of the present invention's method of display ads in electronic reader;
Figure 11 is the process flow diagram of the embodiment two of the present invention's method of display ads in electronic reader;
Figure 12 is that the title or the paragraph of document of the embodiment two of the present invention's method of display ads in electronic reader contains the synoptic diagram that customizes picture;
Reminding module synoptic diagram when Figure 13 is the page turning of embodiment two of the present invention's method of display ads in electronic reader.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is described in more detail.Should be appreciated that specific embodiment described herein in order to explanation the present invention, and be not used in qualification the present invention.
First embodiment:
The method of display ads in electronic reader as shown in Figure 1, comprises the steps:
Initial step: call the start interface and on the bistable state display screen, show.
The unlocking electronic reader carries out the reading of electronic document, from memory module, call the start interface of storage, the picture region that definition Shows Picture in the start interface is used for carrying out advertising, and the picture path of calling respectively in the picture region in the download directory shows picture.In like manner, also definition shows the picture region of described picture in shutdown interface and read interface, and is stored in the memory module.When opening reader, call the start interface and on the bistable state display screen, show.As shown in Figure 2, picture is the advertisement picture, wherein embeds corresponding media information, and what embed in the present embodiment is the advertisement of Hanwang Technology.Media information shows after picture is clicked, comprises contact method, manufacturer's information, multimedia messages, product introduction, official website URL etc.In the present embodiment, the advertisement that the user clicks Hanwang Technology by writing pencil can be logined the homepage of Hanwang Technology by wireless network, can appreciate multimedia messages on the page by wireless network.
Picture-storage and dynamically updates in wireless network in set download directory.Picture as shown in Figure 3, sends recalls information by wireless network to server end when calling, show that the advertisement of this picture correspondence was shown once.Server end upgrades the picture in the download directory according to the recalls information that receives.Comprise the reader sign in the recalls information, information such as transmitting time.
In the present embodiment, as shown in Figure 4, with the form transmission signal frame of packet, the data field of signal frame comprises advertisement and identifier sign indicating number, reader identification code, demonstration time three fields.After server end receives signal frame, according to the advertisement and identifier sign indicating number and the reader identification code of data field in the signal frame, carry out the correspondence inquiry respectively, and the demonstration time is carried out record, then the advertising message of this picture has shown once to the user.When the number of times accumulative total that is shown when the advertising message of this picture correspondence reaches the number of times that electronic reader manufacturer, cellular carrier and advertiser reach an agreement, this electronic reader carries out download pictures in the free time section of downloading electronic document to be read, by downloading new picture in the wireless network in server to download directory, the corresponding picture in the download directory promptly is updated.New picture after the renewal promptly shows in the picture region in the start interface.
When electronic reader during not with network-in-dialing, the recalls information of picture can not send by network real-time, then be stored in the memory module by storage organization, send the recalls information of storage when treating network-in-dialing to server end, the number of times accumulative total that the advertising message of certain picture correspondence is shown in recalls information reaches the reader manufacturer, during number of times that cellular carrier and advertiser reach an agreement, electronic reader carries out download pictures in the free time section of downloading electronic document to be read, by downloading new picture in the wireless network in server to download directory, the corresponding picture in the download directory promptly is updated.New picture after the renewal promptly shows in the picture region in the start interface.
In the recalls information of picture, the time of advertising message that shows certain picture correspondence is not when the time period that electronic reader manufacturer, cellular carrier and advertiser reach an agreement, electronic reader also can download pictures, by downloading new picture in the wireless network in server to download directory, the corresponding picture in the download directory promptly is updated.New picture after the renewal promptly shows in the picture region at start interface.
Step 0: call read interface and on the bistable state display screen, show.
Read interface is stored in the internal memory of electronic reader, loads from internal memory when initially reading and shows at the bistable state display screen.The picture region that definition Shows Picture in the read interface is used for carrying out advertising, and this picture region can load jpg, the picture of forms such as png, and the picture path that can call respectively under the set catalogue shows picture.Picture under the set catalogue is in the storage of memory module internal fixation, and is corresponding one by one with the picture region in the read interface, do not dynamically update along with the connection of wireless network.
In the present embodiment, as shown in Figure 5, read interface is self-defining thm form, and its picture region is the pic_area1 at header place and the pic_area2 at footer place, and wherein, pic_area1 and pic_area2 are respectively the title of picture region.Two place's picture region use load_pic (char*pic) function to load the picture that corresponding png form is used for carrying out advertising respectively, wherein, pic represents the address of picture, and the picture that carries out advertising that loads among Fig. 5 is Chinese king bookstore and Chinese king electricity paper book homepage.In like manner, described in initial step, when this picture is shown, send recalls information to server end, show that the advertisement of this picture correspondence was shown once by wireless network.Server end upgrades the picture in the download directory according to the recalls information that receives, or whether server end upgraded the picture in the download directory in the time period that electronic reader manufacturer, cellular carrier and advertiser reach an agreement according to time of the recalls information of the described picture that receives.
Step 1: Load Image and electronic document.
Load Image and electronic document.Can be from network download pictures and electronic document to be read.In the present embodiment, carry out wireless downloading, download the picture-storage obtain in set download directory, and in wireless network, dynamically update by 3G or WIFI pattern.
In download pictures and the electronic document to be read, when seeking wireless network, call prompting template for displaying information, from download directory, call picture at random and show.In the present embodiment, when wireless 3G module is searched destination address in wireless network, call and point out template for displaying information, the advertisement picture that adopts load_pic (char*pic) function from download directory, to call a download at random to show, as shown in Figure 6.In like manner, described in initial step, when this picture is shown, send recalls information to server end, show that the advertisement of this picture correspondence was shown once by wireless network.Server end upgrades the picture in the download directory according to the recalls information that receives, or whether server end upgraded the picture in the download directory in the time period that electronic reader manufacturer, cellular carrier and advertiser reach an agreement according to time of the recalls information of the described picture that receives.
Because picture is the advertisement picture, wherein embed the URL address, if the user is interested in this advertisement picture, then clicking picture is the chained address of addressable correspondence, so not only make the user browse to the information of more advertisements, and increased the visit capacity of corresponding website, promoted the commercial value of website.When the expiration of time limit of a width of cloth advertisement, then correspondence is downloaded new advertisement picture-storage in set download directory in wireless network, thereby dynamically updates, and has guaranteed the continuity of advertisement putting.After opening the URL address of picture, also entered the other side's website, the user can browse or commerce operations on the website that the advertisement picture is linked.
When download pictures and electronic document to be read, call the prompting template and point out.The prompting template stores is in the internal memory of electronic reader, and it comprises a picture region, and when the prompting template was called display reminding information, the picture that calls a download at random from download directory was presented in the picture region.
In the present embodiment, from
Http:// book.3g.cnPass through 3G mode wireless download pictures and electronic document A Surrounded City to be read on the website, the electronic document of downloading is that the TXT form is stored in the SD card, the picture of downloading is the advertisement picture of jpg form, be stored among the download directory Advertisement of memory device SD card of electronic reader, wherein, Advertisement is the directory name of download directory.In the process of downloading, call the prompting template and point out.As shown in Figure 7, comprise a picture region, in the prompting template when being called display reminding information, call load_pic (char*pic) function calls a download at random from download directory advertisement picture and show.In like manner, described in initial step, when this picture is shown, send recalls information to server end, show that the advertisement of this picture correspondence was shown once by wireless network.Server end upgrades the picture in the download directory according to the recalls information that receives, or whether server end upgraded the picture in the download directory in the time period that electronic reader manufacturer, cellular carrier and advertiser reach an agreement according to time of the recalls information of the described picture that receives.
Step 2: call picture, show in the electronic document that described picture is opened on the bistable state display screen.
When calling picture, picture is shown on the desktop that the bistable state display screen is opened, as shown in Figure 8, before the user prepares to read electronic document, desktop in the demonstration of bistable state display screen, desktop comprises that 6 display items display and one are used for the picture region of display ads picture, and the picture path that this picture region is called in the download directory shows picture.Click the website that this picture can enter this picture correspondence.
As shown in Figure 9, the user reads electronic document to be read, call picture, show in the electronic document that described picture is opened on the bistable state display screen, the number of pages that electronic document climbs over is added up, after number of pages that the page of electronic document climbs over along with user's reading whenever reaches set number of pages, when treating that the user translates into next page, from download directory, call picture at random and show at the bistable state display screen, and the document file page read of explicit user desire not.If the user loses interest in to the pictorial information that the page shows, page turning can continue to read electronic document to be read; If interested in the pictorial information that the page shows, then can click this advertisement picture, the URL address that this advertisement picture is embedded in can be called the browser of electronic reader and be visited corresponding website by wireless mode.If the page of electronic document is not along with the number of pages that user's reading climbs over reaches set number of pages at every turn, then the user continues to read, and finishes until reading process.
Picture can continue to download when electronic document shows on display screen.When the user is presented at the content of text of the electronic document on the bistable state display screen in reading, the wireless network module in the electronic reader, as 3G card of surfing Internet etc., can be to the advertisement picture being downloaded by specified server, and be saved in the download directory.So both upgraded the advertisement picture, and be convenient to advertiser and throw in new advertisement, thereby the stand-by period that can not produce the downloads ad picture again influences user's reading.
If the user does not carry out page turn over operation in the time of setting; the oracle listener of screen does not obtain user's triggering in the time of setting; then determine that according to snoop results the user does not carry out trigger action; the screen protection program that calls in the memory module moves to internal memory, and screen is carried out screen protection.Screen protection program calls the advertisement picture at random from download directory, showing through behind the convergent-divergent on the bistable state display screen.If user's page turning in the time of setting then continues to read, finish until reading.
If the user is not provided with the operation screen protection program; the snoop results of the oracle listener of screen determines that the user does not carry out trigger action; then enter holding state; directly from download directory, call the advertisement picture; showing through behind the convergent-divergent on the bistable state display screen; from download directory, call picture when showing behind the convergent-divergent, but random call can call also by the alternate manners such as sequencing of advertisement picture in download directory.
In the present embodiment, electronic document is equipped with picture on the bistable state display screen, shows.Adopt counter to add up, after the user reads per 20 pages of electronic document pages, call load_pic (char*pic) function calls a download at random from download directory advertisement picture and show.If the pictorial information that the page shows is lost interest in, page turning can continue to read electronic document to be read; If interested in the pictorial information that the page shows, then can click this advertisement picture, the URL address that this advertisement picture is embedded in can be called the browser of electronic reader and be visited corresponding website by wireless mode.In like manner, described in initial step, when this picture is shown, send recalls information to server end, show that the advertisement of this picture correspondence was shown once by wireless network.Server end upgrades the picture in the download directory according to the recalls information that receives, or whether server end upgraded the picture in the download directory in the time period that electronic reader manufacturer, cellular carrier and advertiser reach an agreement according to time of the recalls information of the described picture that receives.
The user does not carry out page turn over operation in 10 minutes, then calls screen protection program screen is carried out screen protection.Screen protection program calls load_pic (char*pic) function; from download directory, call the advertisement picture at random; by calling zoom (char*pic; float x, float y) function shows on the bistable state display screen through behind the convergent-divergent, and wherein pic represents the address of the picture that produces at random; x represents the wide of bistable state display screen; y represents the height of bistable state display screen, the bistable state display screen can be covered to guarantee shown advertisement picture, thereby play the purpose of screen protection.In like manner, described in initial step, when this picture is shown, send recalls information to server end, show that the advertisement of this picture correspondence was shown once by wireless network.Server end upgrades the picture in the download directory according to the recalls information that receives, or whether server end upgraded the picture in the download directory in the time period that electronic reader manufacturer, cellular carrier and advertiser reach an agreement according to time of the recalls information of the described picture that receives.
Step 3: start the shutdown interface, described picture is shown on the bistable state display screen after the outage.
When after user's reading finishes, closing reader, call the shutdown interface that is stored in the memory module, the picture region that definition Shows Picture in the shutdown interface is used for carrying out advertising, and the picture path of calling respectively in the picture region in the download directory shows picture.In the present embodiment, the bistable state display screen of electronic reader adopts electronic-paper display screen, because the only power consumption under the situation of screen-refresh of bistable state display screen also can keep the show state of screen constant under powering-off state.So after this electronic reader outage shutdown, corresponding electronic-paper display screen is not to be white screen state as the display screen of handheld devices such as mobile phone, but keep showing the advertisement picture of propagating in the download directory, strengthened the effect of publicity of user's experience and advertisement.
As shown in figure 10, picture is the advertisement picture, wherein embeds corresponding media information, and what embed in the present embodiment is the advertisement of Chinese king electricity paper book.Media information shows after picture is clicked, comprise WORDS AND PHRASES IN ADVERTISEMENT, contact method, manufacturer's information, voice messaging, product introduction, official website URL, in the present embodiment, the user can login the e-book homepage http://www.hw99.com/epbooks that the Chinese officials of feudal dynasties net by wireless network by the advertisement that writing pencil is clicked Chinese king electricity paper book.
In like manner, described in initial step, when this picture is shown, send recalls information to server end, show that the advertisement of this picture correspondence was shown once by wireless network.Server end upgrades the picture in the download directory according to the recalls information that receives, or whether server end upgraded the picture in the download directory in the time period that electronic reader manufacturer, cellular carrier and advertiser reach an agreement according to time of the recalls information of the described picture that receives.
Second embodiment:
The method of display ads in electronic reader as shown in figure 11, comprises the steps:
Step 1: Load Image and customize the electronic document that finishes.
Load Image and during electronic document to be read, by 3G or WIFI pattern picture and electronic document to be read are carried out wireless downloading, also picture and electronic document to be read can be preset in the external memory device of electronic reader, or be connected on the PC by wired mode picture and electronic document to be read are loaded, the picture-storage that obtains and dynamically updates in wireless network in set download directory.Because picture is the advertisement picture, wherein embed the URL address, if the user is interested in this advertisement picture, then clicking picture is the chained address of addressable correspondence, so not only make the user browse to more advertising message, and increased the visit capacity of corresponding website, promoted the commercial value of website.When the expiration of time limit of a width of cloth advertisement, then correspondence is downloaded new advertisement picture-storage in set download directory in wireless network, thereby dynamically updates, and has guaranteed the continuity of advertisement putting.
In the present embodiment, downloading the electronic document that obtains is the customization document, integrates the picture of customization behind the title of electronic document or the paragraph, Shows Picture when loading described electronic document.Picture is the advertisement picture equally, wherein embed the URL address, if the user is interested in this advertisement picture, then Showing Picture is the chained address of addressable correspondence, so not only make the user browse to more advertising message, and increased the visit capacity of corresponding website, promoted the commercial value of website.
Because the electronic document in the present embodiment is the customization document, so the picture in the gained electronic document can not upgrade.When creating electronic document, behind the title of the corresponding chapters and sections of electronic document, add specific advertisement picture, or between the paragraph of the big or small document content of every screen, insert specific advertisement picture, when being loaded, this electronic document on the bistable state display screen, the picture of these customizations can be shown.
In the present embodiment, from
Http:// book.3g.cnPass through 3G mode wireless download pictures and electronic document to be read on the website.The picture of downloading is the advertisement picture of jpg form, is stored among the download directory Advertisement of memory device SD card of electronic reader.The electronic document of downloading to be read is the PDF of " Xuanyuan feudal dynasty ", when creating this electronic document, behind the title of the corresponding chapters and sections of electronic document, add each specific advertisement picture, and in this PDF document, insert each specific advertisement picture between the paragraph of every page of text, when this electronic document was read, the advertisement picture of these customizations will together show on the bistable state display screen with the text of electronic document.
Step 2: call picture, show in the electronic document that described picture is opened on the bistable state display screen;
In the present embodiment, call this pdf document and be equipped with picture and on the bistable state display screen, show, contain the picture of customization behind the title of this PDF electronic document and/or the paragraph, when electronic document is called, show.As shown in figure 12, add specific advertisement picture in the page of this electronic document behind the title of chapters and sections, and between every page of document segment, also insert specific advertisement picture.The position of inserting the advertisement picture makes custom and sets type according to electronic document and requires to decide, and can be inserted between the paragraph at page middle part, also can be inserted between the paragraph of page top or bottom.
When this electronic document was read, the advertisement picture of these customizations and the text of electronic document together showed on the bistable state display screen.If interested in the information in the advertisement picture of page demonstration, then can click this advertisement picture, the URL address that this advertisement picture is embedded in can be called the browser of electronic reader and be visited corresponding website by wireless mode, otherwise the user continues to read.
The user is in reading the electronic document process, if certain page contains more picture, then the shared space of this page is bigger, being loaded into will be slower when showing in the internal memory, the speed of this electronic document when carrying out page turning also will be slower, call prompting template for displaying information this moment, from download directory, call picture and show.As shown in figure 13, in the prompting template when being called display reminding information, call load_pic (char*pic) function calls a download at random from download directory advertisement picture and show.When calling picture showing from download directory, but random call also can call by the alternate manners such as sequencing of advertisement picture in download directory.
So continue to read, finish until reading process.
Step 3: start the shutdown interface, described picture is shown on the bistable state display screen after the outage.
When closing reader after user's reading finishes, call the shutdown interface that is stored in the memory module, shutdown comprises the picture region that is used for carrying out advertising in the interface, and the picture path of calling respectively in the picture region in the download directory shows picture.In the present embodiment, the bistable state display screen of electronic reader adopts electronic-paper display screen, because the only power consumption under the situation of screen-refresh of bistable state display screen also can keep the show state of screen constant under powering-off state.So after this electronic reader outage shutdown, corresponding electronic-paper display screen is not to be white screen state as the display screen of handheld devices such as mobile phone, but keep showing the advertisement picture of propagating in the download directory, strengthened the effect of publicity of user's experience and advertisement.
The invention also discloses a kind of in electronic reader the device of display ads, described electronic reader has the bistable state display screen, comprises as lower module:
Load-on module Loads Image and electronic document;
Display module calls picture, shows in the electronic document that described picture is opened on the bistable state display screen;
The shutdown module starts the shutdown interface, and described picture is shown on the bistable state display screen after the outage.
Call read module before the load-on module operation, read module starts read interface and shows on the bistable state display screen.
Call starting module before the read module operation, starting module starts the start interface and shows on the bistable state display screen.
When display module calls picture, described picture is shown on the desktop that the bistable state display screen is opened.
Definition shows the picture region of described picture in starting module, shutdown module, desktop and read module.
The method and apparatus of the present invention's display ads in electronic reader, compare with existing scheme, introduce the advertisement picture by in electronic reader, showing electronic document, shutdown in the interface with bistable state display screen, and in each process of reading and after the shutdown, show, advertising message is embedded in the electronic reader, and the bistable state display screen will continue to keep the display ads picture after the screen outage, not only for advertiser provides the resource of throwing in, make the user browse to more advertising message.
Claims (23)
1. the method for a display ads in electronic reader, described electronic reader has the bistable state display screen, it is characterized in that, comprises the steps:
Step 1: Load Image and electronic document;
Step 2: call picture, show in the electronic document that described picture is opened on the bistable state display screen;
Step 3: start the shutdown interface, described picture is shown on the bistable state display screen after the outage.
2. method according to claim 1 is characterized in that: Load Image in the described step 1 and electronic document be download pictures and electronic document from network.
3. method according to claim 1 is characterized in that: Load Image in the described step 1 and electronic document be from external storage, to preset picture and electronic document.
4. method according to claim 1 is characterized in that: also comprise step 0 before the described step 1, start read interface and show on the bistable state display screen.
5. method according to claim 4 is characterized in that: also comprise before the described step 0, start the start interface and show on the bistable state display screen.
6. method according to claim 5 is characterized in that: when calling picture in the described step 2, described picture is shown on the desktop that the bistable state display screen is opened.
7. method according to claim 6 is characterized in that, also comprises: definition shows the picture region of described picture in described start interface, shutdown interface, desktop and read interface.
8. method according to claim 7 is characterized in that: the picture path of calling respectively in the described picture region in the download directory shows picture.
9. method according to claim 1 is characterized in that: integrate the described picture of customization in the described step 1 behind the title of electronic document and/or paragraph, show described picture when opening described electronic document.
10. method according to claim 2, it is characterized in that: in the described step 1, from network when download pictures and electronic document, at the free time section download pictures of downloading electronic document, and call prompting template for displaying information, the prompting template is called picture and is shown in the prompting template from download directory.
11. method according to claim 2, it is characterized in that: in the described step 1, when download pictures and electronic document, call prompting template for displaying information when seeking network from network, the prompting template is called picture and is shown in the prompting template from download directory.
12. method according to claim 1, it is characterized in that: when showing in the electronic document that the picture of described step 2 is opened on the bistable state display screen, electronic document calls prompting template for displaying information when carrying out page turning, the prompting template is called picture and shown in the prompting template from download directory.
13. method according to claim 1, it is characterized in that: when showing in the electronic document that the described picture of described step 2 is opened on the bistable state display screen, the number of pages that electronic document climbs over is added up, after the number of pages that electronic document climbs over whenever reaches set number of pages, from download directory, call picture and show.
14. method according to claim 1; it is characterized in that: when showing in the electronic document that the described picture of described step 2 is opened on the bistable state display screen; if in the time of setting, do not carry out trigger action; startup screen defence program or enter holding state then calls picture and carries out convergent-divergent and show from download directory.
15. according to Claim 8, the described method of arbitrary claim in 10 to 14, it is characterized in that: described picture-storage and dynamically updates by network in set download directory.
16. method according to claim 15 is characterized in that: described picture sends recalls information by network to server end when calling, and the described picture in the download directory is upgraded according to the recalls information that receives by server end.
17. method according to claim 15 is characterized in that: described picture is the advertisement picture, wherein embeds corresponding media information.
18. method according to claim 16 is characterized in that: described media information shows after picture is clicked, comprises WORDS AND PHRASES IN ADVERTISEMENT, contact method, manufacturer's information, voice messaging, product introduction, official website URL.
19. the device of a display ads in electronic reader, described electronic reader has the bistable state display screen, it is characterized in that, comprises as lower module:
Load-on module Loads Image and electronic document;
Display module calls picture, shows in the electronic document that described picture is opened on the bistable state display screen;
The shutdown module starts the shutdown interface, and described picture is shown on the bistable state display screen after the outage.
20. device according to claim 19 is characterized in that, calls read module before the described load-on module operation, described read module starts read interface and shows on the bistable state display screen.
21. device according to claim 20 is characterized in that, calls starting module before the described read module operation, described starting module starts the start interface and shows on the bistable state display screen.
22. device according to claim 21 is characterized in that: when described display module calls picture, described picture is shown on the desktop that the bistable state display screen is opened.
23. device according to claim 22 is characterized in that, also comprises: definition shows the picture region of described picture in described starting module, shutdown module, desktop and read module.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010101205 CN101763792A (en) | 2010-01-26 | 2010-01-26 | Method and device for displaying advertisements in electronic reader |
| PCT/CN2010/080539 WO2011091699A1 (en) | 2010-01-26 | 2010-12-30 | Method and device for displaying advertisements in electronic reader |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010101205 CN101763792A (en) | 2010-01-26 | 2010-01-26 | Method and device for displaying advertisements in electronic reader |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101763792A true CN101763792A (en) | 2010-06-30 |
Family
ID=42494934
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 201010101205 Pending CN101763792A (en) | 2010-01-26 | 2010-01-26 | Method and device for displaying advertisements in electronic reader |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN101763792A (en) |
| WO (1) | WO2011091699A1 (en) |
Cited By (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101968718A (en) * | 2010-10-29 | 2011-02-09 | 汉王科技股份有限公司 | Picture display method in case of locked screen and electronic reader |
| CN101997928A (en) * | 2010-11-25 | 2011-03-30 | 汉王科技股份有限公司 | Advertisement inserting method and device for on-line reading |
| WO2011091699A1 (en) * | 2010-01-26 | 2011-08-04 | 汉王科技股份有限公司 | Method and device for displaying advertisements in electronic reader |
| CN102201002A (en) * | 2011-04-29 | 2011-09-28 | 汉王科技股份有限公司 | Method and device for displaying reading content |
| CN102289279A (en) * | 2011-09-01 | 2011-12-21 | 上海果壳电子有限公司 | Equipment management method and device based on RTC (Real-Time Clock) clock interrupt |
| CN102446162A (en) * | 2010-10-15 | 2012-05-09 | 元太科技工业股份有限公司 | Electronic system and control method thereof |
| CN102782714A (en) * | 2010-07-01 | 2012-11-14 | 株式会社富塞特网 | Advertisement distribution server and advertisement distribution method |
| CN102859979A (en) * | 2010-09-28 | 2013-01-02 | 尤塔设备Ipr有限公司 | Device with display screen |
| CN103201738A (en) * | 2010-11-08 | 2013-07-10 | 乐天株式会社 | E-book advertisement system, e-book advertisement method, client device, advertisement-provision device, program, information-recording medium, and e-book update system |
| CN103870223A (en) * | 2012-12-11 | 2014-06-18 | 联想(北京)有限公司 | Information processing method and electronic equipment |
| CN105051674A (en) * | 2012-12-24 | 2015-11-11 | 微软技术许可有限责任公司 | Discreetly displaying contextually relevant information |
| CN105446691A (en) * | 2015-12-22 | 2016-03-30 | 北京奇虎科技有限公司 | Mobile terminal and system parameter information showing method and system |
| CN105721340A (en) * | 2014-12-05 | 2016-06-29 | 北大方正集团有限公司 | Method and device for calculating online reading preloading amount |
| CN107294934A (en) * | 2016-04-12 | 2017-10-24 | 腾讯科技（北京）有限公司 | Methods of exhibiting, client, server and the system of media information |
| CN107660301A (en) * | 2015-05-12 | 2018-02-02 | 厄奇林克公司 | Electronic data display and system and method associated there |
| CN109101162A (en) * | 2017-06-20 | 2018-12-28 | 广州阿里巴巴文学信息技术有限公司 | The method and apparatus that reader shows advertisement |
| CN109858962A (en) * | 2019-01-23 | 2019-06-07 | 掌阅科技股份有限公司 | Advertisement display method and electronic equipment based on e-book |
| CN112270159A (en) * | 2020-10-28 | 2021-01-26 | 掌阅科技股份有限公司 | Information insertion method, electronic device, and storage medium |
| CN113741773A (en) * | 2021-09-08 | 2021-12-03 | 北京字节跳动网络技术有限公司 | Information display method, device, equipment and medium |
Family Cites Families (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7359944B2 (en) * | 2001-02-07 | 2008-04-15 | Lg Electronics Inc. | Method of providing digital electronic book |
| US7057591B1 (en) * | 2001-07-11 | 2006-06-06 | Nokia Corporation | Advertising using an eBook with a bistable display |
| US7848951B2 (en) * | 2006-04-04 | 2010-12-07 | Wowio, Inc. | Method and apparatus for providing specifically targeted advertising and preventing various forms of advertising fraud in electronic books |
| CN101493914A (en) * | 2008-01-24 | 2009-07-29 | 简子峻 | Marketing method for emulation e-book |
| CN101763792A (en) * | 2010-01-26 | 2010-06-30 | 汉王科技股份有限公司 | Method and device for displaying advertisements in electronic reader |
-
2010
- 2010-01-26 CN CN 201010101205 patent/CN101763792A/en active Pending
- 2010-12-30 WO PCT/CN2010/080539 patent/WO2011091699A1/en active Application Filing
Cited By (28)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011091699A1 (en) * | 2010-01-26 | 2011-08-04 | 汉王科技股份有限公司 | Method and device for displaying advertisements in electronic reader |
| CN102782714A (en) * | 2010-07-01 | 2012-11-14 | 株式会社富塞特网 | Advertisement distribution server and advertisement distribution method |
| CN102859979B (en) * | 2010-09-28 | 2015-01-28 | 尤塔设备Ipr有限公司 | Device with display screen |
| CN103370923A (en) * | 2010-09-28 | 2013-10-23 | 尤塔设备Ipr有限公司 | Notification method |
| CN102859979A (en) * | 2010-09-28 | 2013-01-02 | 尤塔设备Ipr有限公司 | Device with display screen |
| CN102446162A (en) * | 2010-10-15 | 2012-05-09 | 元太科技工业股份有限公司 | Electronic system and control method thereof |
| CN101968718A (en) * | 2010-10-29 | 2011-02-09 | 汉王科技股份有限公司 | Picture display method in case of locked screen and electronic reader |
| CN103201738A (en) * | 2010-11-08 | 2013-07-10 | 乐天株式会社 | E-book advertisement system, e-book advertisement method, client device, advertisement-provision device, program, information-recording medium, and e-book update system |
| CN103201738B (en) * | 2010-11-08 | 2017-03-15 | 乐天株式会社 | E-book advertisement system, e-book advertisement method, client terminal device, advertisement offer device, program, information recording carrier and e-book more new system |
| CN101997928B (en) * | 2010-11-25 | 2013-05-29 | 汉王科技股份有限公司 | Advertisement inserting method and device for on-line reading |
| CN101997928A (en) * | 2010-11-25 | 2011-03-30 | 汉王科技股份有限公司 | Advertisement inserting method and device for on-line reading |
| CN102201002A (en) * | 2011-04-29 | 2011-09-28 | 汉王科技股份有限公司 | Method and device for displaying reading content |
| CN102289279A (en) * | 2011-09-01 | 2011-12-21 | 上海果壳电子有限公司 | Equipment management method and device based on RTC (Real-Time Clock) clock interrupt |
| CN103870223A (en) * | 2012-12-11 | 2014-06-18 | 联想(北京)有限公司 | Information processing method and electronic equipment |
| CN103870223B (en) * | 2012-12-11 | 2017-09-01 | 联想(北京)有限公司 | The method and electronic equipment of information processing |
| CN105051674A (en) * | 2012-12-24 | 2015-11-11 | 微软技术许可有限责任公司 | Discreetly displaying contextually relevant information |
| CN105721340B (en) * | 2014-12-05 | 2019-06-04 | 北大方正集团有限公司 | A kind of online reading pre-load amount calculation method and device |
| CN105721340A (en) * | 2014-12-05 | 2016-06-29 | 北大方正集团有限公司 | Method and device for calculating online reading preloading amount |
| CN107660301A (en) * | 2015-05-12 | 2018-02-02 | 厄奇林克公司 | Electronic data display and system and method associated there |
| CN105446691A (en) * | 2015-12-22 | 2016-03-30 | 北京奇虎科技有限公司 | Mobile terminal and system parameter information showing method and system |
| CN107294934A (en) * | 2016-04-12 | 2017-10-24 | 腾讯科技（北京）有限公司 | Methods of exhibiting, client, server and the system of media information |
| CN107294934B (en) * | 2016-04-12 | 2020-11-27 | 腾讯科技（北京）有限公司 | Media information display method, client, server and system |
| CN109101162A (en) * | 2017-06-20 | 2018-12-28 | 广州阿里巴巴文学信息技术有限公司 | The method and apparatus that reader shows advertisement |
| CN109101162B (en) * | 2017-06-20 | 2020-07-24 | 阿里巴巴（中国）有限公司 | Method and device for displaying advertisement by reader |
| CN109858962A (en) * | 2019-01-23 | 2019-06-07 | 掌阅科技股份有限公司 | Advertisement display method and electronic equipment based on e-book |
| CN112270159A (en) * | 2020-10-28 | 2021-01-26 | 掌阅科技股份有限公司 | Information insertion method, electronic device, and storage medium |
| CN112270159B (en) * | 2020-10-28 | 2021-11-16 | 掌阅科技股份有限公司 | Information insertion method, electronic device, and storage medium |
| CN113741773A (en) * | 2021-09-08 | 2021-12-03 | 北京字节跳动网络技术有限公司 | Information display method, device, equipment and medium |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2011091699A1 (en) | 2011-08-04 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101763792A (en) | Method and device for displaying advertisements in electronic reader | |
| US9495692B2 (en) | Conversion and display of a user input | |
| JP5784597B2 (en) | System and method for providing subdivision issued content to an electronic device | |
| JP2013522700A (en) | Contextual keyword-based advertising system | |
| CN102076115A (en) | Control method and device for releasing advertising information in mobile terminal | |
| CN103685328B (en) | A kind of advertisement broadcast method | |
| CN106648343A (en) | Rolling page turning display method and apparatus for electronic book reading | |
| US10783527B2 (en) | Providing seamless online video advertisements | |
| CN101600025B (en) | Method and device for assessing news website by mobile terminal | |
| US20100211881A1 (en) | Method for preprocessing and displaying web page, mobile electronic device, and operation interface thereof | |
| US20100217673A1 (en) | Device and method for the customised delivery of targeted advertisements from a local server | |
| CN102368243A (en) | Method, device and mobile terminal for viewing picture in non-graphical browse mode | |
| CN103546626A (en) | Cellphone and method for posting advertisement in screen locking interface of cellphone | |
| CN103020291A (en) | Identification label and application method thereof | |
| CN103678393A (en) | Information obtaining method and device | |
| WO2013114399A2 (en) | User initiated click based contextual advertising and search system | |
| US20080221996A1 (en) | Non-intrusive advertising using a mobile terminal | |
| CN102882877B (en) | Method for simulating cellphone operation on Web | |
| CN103390043A (en) | Method for displaying network data and device for displaying network data | |
| Tiwary | Know online advertising: All information about online advertising at one place | |
| CN102654834A (en) | Advertisement putting system and method of cellphone applications | |
| CN102171992A (en) | Content obtaining method based on http and client | |
| CN114529343A (en) | Method and equipment terminal for attributing user label | |
| JP5194064B2 (en) | Terminal apparatus, information distribution apparatus, information distribution method, information distribution program, and terminal program | |
| CN114827738B (en) | Electronic reading material promotion method and device, electronic equipment and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C12 | Rejection of a patent application after its publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20100630 |