CN109885475B - Page conversion rate calculation method, device, computer equipment and storage medium - Google Patents
Page conversion rate calculation method, device, computer equipment and storage medium Download PDFInfo
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Abstract
The invention discloses a page conversion rate calculation method, a page conversion rate calculation device, computer equipment and a storage medium, and relates to the technical field of research and development management. The page conversion rate calculating method comprises the following steps: acquiring a page browsing record; connecting the page browsing records according to the session to obtain a track chain, wherein the track chain comprises a track head page and a track tail page; searching a target reference relation chain in a reference relation network according to the track head page and the track tail page, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages; comparing the page jump track of the track chain with the page jump track of the target reference relation chain to obtain a page missing result; and calculating the page conversion rate according to the page missing result. By adopting the page conversion rate calculating method, the page conversion rate can be accurately calculated.
Description
[ field of technology ]
The present invention relates to the field of research and development management technologies, and in particular, to a method and apparatus for calculating page conversion rate, a computer device, and a storage medium.
[ background Art ]
At present, data statistics of page browsing depends on front-end page burial points, but due to the diversity of browsers, mobile phone models, operating system versions, application program versions and the like, data is lost. The data loss can lead to inaccurate calculation of page conversion rate, so that whether the product design is reasonable cannot be correctly estimated.
[ invention ]
In view of the above, the embodiments of the present invention provide a method, an apparatus, a computer device, and a storage medium for calculating page conversion rate, which are used for solving the problem of inaccurate page conversion rate calculation.
In a first aspect, an embodiment of the present invention provides a method for calculating a page conversion rate, including:
acquiring a page browsing record;
connecting the page browsing records according to a session to obtain a track chain, wherein the track chain comprises a track head page and a track tail page;
searching a target reference relation chain in a reference relation network according to the track head page and the track tail page, wherein the reference relation network is constructed according to pages and contacts related to page buried points;
comparing the page jump track of the track chain with the page jump track of the target reference relation chain to obtain the page missing result;
and calculating the page conversion rate according to the page deletion result.
In accordance with the aspects and any possible implementation manner described above, there is further provided an implementation manner, before searching for a target reference relationship chain in a reference relationship network according to the track head page and the track tail page, the method further includes:
acquiring a jump logic relation between the page and the contact related to the page buried point;
creating a reference relationship chain between the page and the contact according to the logic relation of the jump;
and constructing the reference relation network according to the reference relation chain.
In the aspect and any possible implementation manner described above, the searching the target reference relation chain in the reference relation network according to the track head page and the track tail page includes:
searching a page which is the same as the track head page in the reference relation network and taking the page as a reference head page of a target reference relation chain;
searching a page which is the same as the track tail page in the reference relation network, and taking the page as a reference tail page of a target reference relation chain;
and searching the target reference relation chain according to the reference head page of the target reference relation chain and the reference tail page of the target reference relation chain.
Aspects and any one of the possible implementations as described above, further provide an implementation, where calculating the page conversion rate according to the page miss result includes:
updating the page browsing record according to the page deletion result;
and calculating the page conversion rate according to the updated page browsing record.
In the aspect and any possible implementation manner described above, the updated page view record includes a new page, and further providing an implementation manner, the calculating the page conversion rate according to the updated page view record includes:
according to the newly added page, adjusting the jump relation between pages;
and calculating the page conversion rate according to the adjusted jump relation between the pages.
One of the above technical solutions has the following beneficial effects:
in the embodiment of the invention, the page browsing records are connected according to the session to obtain the track chain, the track chain can display the page browsing records in the form of the chain, and the track of the page jump is recorded on the chain, so that an important basis is provided for obtaining the page deletion result subsequently. Comparing the track chain with a reference relation network to obtain a page missing result, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages, represents the logic relation of the skip among the pages, and can judge whether the page skip track on the track chain accords with the logic relation of the skip among the pages according to the logic relation, so that the page missing result is obtained. After the page missing result is obtained, the page conversion rate can be calculated, is accurate and can be used for evaluating the rationality of product design. The embodiment of the invention can accurately calculate the page conversion rate.
In a second aspect, an embodiment of the present invention provides a page conversion rate calculating apparatus, including:
the page browsing record acquisition module acquires a page browsing record;
the track chain acquisition module is used for connecting the page browsing records according to a session to obtain a track chain, wherein the track chain comprises a track head page and a track tail page;
the target reference relation chain searching module is used for searching a target reference relation chain in a reference relation network according to the track head page and the track tail page, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages;
the page missing result acquisition module is used for comparing the page jump track of the track chain with the page jump track of the target reference relation chain to obtain the page missing result;
and the page conversion rate calculation module calculates the page conversion rate according to the page deletion result.
In a third aspect, a computer device comprises a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the page conversion rate calculation method described above when executing the computer program.
In a fourth aspect, embodiments of the present invention provide a computer-readable storage medium comprising: computer-executable instructions which, when executed, are configured to perform the page conversion calculation method of any one of the first aspects.
One of the above technical solutions has the following beneficial effects:
in the embodiment of the invention, the page browsing records are connected according to the session to obtain the track chain, the track chain can display the page browsing records in the form of the chain, and the track of the page jump is recorded on the chain, so that an important basis is provided for obtaining the page deletion result subsequently. Comparing the track chain with a reference relation network to obtain a page missing result, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages, represents the logic relation of the skip among the pages, and can judge whether the page skip track on the track chain accords with the logic relation of the skip among the pages according to the logic relation, so that the page missing result is obtained. After the page missing result is obtained, the page conversion rate can be calculated, is accurate and can be used for evaluating the rationality of product design. The embodiment of the invention can accurately calculate the page conversion rate.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed in the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart of a page conversion rate-based calculation method according to an embodiment of the invention;
FIG. 2 is a schematic diagram of a page conversion calculating apparatus according to an embodiment of the invention;
FIG. 3 is a schematic diagram of a computer device in accordance with an embodiment of the present invention.
[ detailed description ] of the invention
For a better understanding of the technical solution of the present invention, the following detailed description of the embodiments of the present invention refers to the accompanying drawings.
It should be understood that the described embodiments are merely some, but not all, embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in this application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be understood that the term "and/or" as used herein is merely one of the same fields describing the associated object, meaning that there may be three relationships, e.g., a and/or B, may represent: a exists alone, A and B exist together, and B exists alone. In addition, the character "/" herein generally indicates that the front and rear associated objects are an "or" relationship.
It should be understood that although the terms first, second, third, etc. may be used to describe the preset ranges, etc. in the embodiments of the present invention, these preset ranges should not be limited to these terms. These terms are only used to distinguish one preset range from another. For example, a first preset range may also be referred to as a second preset range, and similarly, a second preset range may also be referred to as a first preset range without departing from the scope of embodiments of the present invention.
Depending on the context, the word "if" as used herein may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to detection". Similarly, the phrase "if determined" or "if detected (stated condition or event)" may be interpreted as "when determined" or "in response to determination" or "when detected (stated condition or event)" or "in response to detection (stated condition or event), depending on the context.
Fig. 1 shows a flowchart of a page conversion rate calculating method in the present embodiment. The page conversion rate calculating method can be applied to a system for calculating page conversion rate, is used for realizing the function of accurately calculating page conversion rate, and can be particularly applied to a system installed on computer equipment. The computer device is a device capable of performing man-machine interaction with a user, and comprises, but is not limited to, a computer, a smart phone, a tablet and the like. As shown in fig. 1, the page conversion rate calculating method includes the following steps:
s10: and acquiring a page browsing record.
The page browsing record refers to a browsing record obtained according to a page skip result, and the browsing record is not accurate and has a missing page record.
S20: and connecting the page browsing records according to the session to obtain a track chain, wherein the track chain comprises a track head page and a track tail page.
In computer terminology, a session refers to a process that an end user communicates with an interactive system, for example, from entering an account password into an operating system to exiting the operating system is a session in which multiple page jumps occur. A session may be understood as a unit operation performed by a user on a system.
In an embodiment, the page browsing records are divided according to the sessions and the records of page jumps in each session are connected to obtain a track chain based on the page browsing records, and similarly, the track chain has the condition of page missing because the track chain is obtained according to the page browsing records. The track chain can display the page browsing record in a chain form, records the page jump track on the chain, and provides an important basis for obtaining the page missing result later.
S30: searching a target reference relation chain in a reference relation network according to the track head page and the track tail page, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages.
The track head page is the first page in the track chain, and the track tail page is the last page in the track chain. The reference head page is the first page in the target reference relation chain, and the reference tail page is the last page in the target reference relation chain.
The reference relationship network represents the logical relationship of the skip among the pages, the logical relationship is determined by the pages and the contacts related to the embedded points of the pages, it can be understood that the reference relationship network records the logical relationship which should be followed by the skip of the pages, and the trace chain can be considered to have the page missing condition if the comparison result of the trace chain and the reference relationship network is different, i.e. the trace chain does not follow the logical relationship of the skip among the pages.
In an embodiment, the target reference relationship chain is found in the reference relationship network by the track head page and the track tail page, and the track head page and the track tail page of the track chain are respectively identical to the reference head page and the reference tail page of the target reference relationship chain, which is different in that part of the track chain is lost when the middle page jumps. By the method for searching the target reference relation chain, the target reference relation chain corresponding to the track chain in the reference relation network can be rapidly determined.
S40: and comparing the page jump track of the track chain with the page jump track of the target reference relation chain to obtain a page missing result.
The page jump track refers to the sequence of page jumps, such as from page a to page B and then from page B to page C.
In an embodiment, the page jump track of the track chain is compared with the page jump track of the target reference relation chain, and a page missing result can be obtained according to the comparison difference of the two tracks. For page jumps containing contacts, the whole page jump procedure is to first go to one page, click a button (contact) on the page, and then go to the next page corresponding to the contact. It will be appreciated that the user is concerned primarily with the conversion between pages, and that for both cases a-B-C and a-D-C (where the letters represent pages) it is determined which path to take based on the point of embedding the a page and which contact on the a page is then triggered, if this contact information on the a page is not obtained either, in which case this session is not counted inside either link, and therefore, assuming that the a page finally jumps to the C page, which pages to pass through during the intermediate jump can be determined based on the contacts. The contacts are not used to evaluate the conversion of the page, but may be used to determine the path of the page jump. In particular, the case of allowing a jump directly from page a to page B (without using a contact), the target reference relationship chain is constructed from pages related to the embedded point of the page.
It will be appreciated that the track chain includes contact information and therefore, in addition to the track head page and track tail page, the middle page is also determined, except that the jump of these pages may be lost in the buried record, and therefore, the lost pages need to be searched by the target reference relationship chain. For example, the track chain is A-C, the reference chain is A-B-C, and the contact information is B, so that the missing of the page B can be obtained through comparison, whether the page jump track on the track chain accords with the logic relation of the jump between the pages can be judged according to the logic relation, and an accurate page missing result can be obtained.
S50: and calculating the page conversion rate according to the page missing result.
In an embodiment, the page missing result is that a missing page in the page browsing record, the page conversion rate can be calculated according to the missing page, the missing page is calculated, and the accuracy of the page conversion rate is ensured.
In one embodiment, before step S30, that is, before the step of searching the reference relation chain in the reference relation network according to the track head page and the track tail page, the method further includes the following steps:
s311: the logical relationship of the jump between the page and the contact related to the embedded point of the page is obtained.
The overall front-end page behavior acquisition is called a buried point system, the buried points are http requests with information, and the points related to the page conversion rate mainly comprise buried points with information of entering pages and information of clicking contacts (operation buttons) on the pages. The page-contact-page relationship that occurs in the buried record represents the logical relationship of the jump between the page and the contact. (in actual demand, the contact is not an object of a jump study, and business personnel only need to acquire the jump relationship between pages, here, emphasis is given to the fact that the contact can determine the logical relationship of the jump between pages).
It will be appreciated that in the course of page development design, there is a definite logical relationship between the jumps of the page, such as from page a, through a particular contact (which may be a button), to page B, in one embodiment, the logical relationship between the page and the jump between the contact associated with the embedded point of the page is obtained.
S312: a reference relationship chain between the page and the contact is created from the logical relationship of the jumps.
In one embodiment, with the logical relationship of the jumps between the pages and the contacts, a chain of jump relationships between pages based on the logical relationship is created from the logical relationship, the chain being formed by connecting according to the determined logical relationship of the jumps. The jumps between pages are uniquely determined, and thus the chain is taken as a reference relationship chain.
S313: and constructing a reference relation network according to the reference relation chain.
In an embodiment, the skip relation of the pages can be quite many, but the skip logic relation among the pages can be determined according to the page-contact-page relation in the buried point record, and the skip relation of the whole page of the system is described, namely, a plurality of reference relation chains are connected to construct a reference relation network. It will be appreciated that the reference relationship chain is a local page jump relationship, while the reference relationship network is a global page jump relationship (e.g., all page jump relationships of an application).
In step S311-S313, determining the logical relationship of the skip between the pages by the page-contact-page relationship occurring in the buried point record, and constructing a reference relationship network, where the reference relationship network is a reference standard of the skip relationship between the pages, so as to provide an important basis for obtaining the page missing result subsequently and calculating the page conversion rate, and help to accurately calculate the page conversion rate.
In one embodiment, in step S30, searching the target reference relationship chain in the reference relationship network according to the track head page and the track tail page specifically includes:
s321: searching a page which is the same as the track head page in a reference relation network, and taking the page as a reference head page of a target reference relation chain;
s322: searching a page which is the same as the track tail page in the reference relation network, and taking the page as a reference tail page of the target reference relation chain;
s323: and searching the target reference relation chain according to the reference head page of the target reference relation chain and the reference tail page of the target reference relation chain.
In step S321-S323, the reference head page of the target reference relationship chain and the reference tail page of the target reference relationship chain are found in the reference relationship network, and the jump of the pages in the reference relationship network is determined, so that the target reference relationship chain can be found and determined according to the reference head page of the target reference relationship chain and the reference tail page of the target reference relationship chain, and the function of quickly finding and obtaining the target reference relationship chain according to the reference head page and the reference tail page is realized.
In one embodiment, in step S50, the page conversion rate is calculated according to the page miss result, which specifically includes the following steps:
s51: and updating the page browsing record according to the page deletion result.
S52: and calculating the page conversion rate according to the updated page browsing record.
In an embodiment, the page browsing record is updated to obtain a browsing record of the page without missing, and calculation is performed according to the browsing record of the page without missing, and the page conversion rate is accurately calculated by updating the page with 'full' missing.
In one embodiment, the updated page view record includes a new page, and in step S52, the page conversion rate is calculated according to the updated page view record, which specifically includes the following steps:
s521: and adjusting the jump relation between the pages according to the newly added pages.
S522: and calculating the page conversion rate according to the jump relation among the adjusted pages.
Specifically, the updated page browsing record has new added pages, the jump relation among the pages is adjusted according to the new added pages, and the page conversion rate is calculated. By establishing the jump relation between the original page and the newly added page in the page browsing record, the accuracy of page conversion rate calculation is ensured.
The technical scheme of the embodiment of the invention has the following beneficial effects:
in the embodiment of the invention, the page browsing records are connected according to the session to obtain the track chain, the track chain can display the page browsing records in the form of the chain, and the track of the page jump is recorded on the chain, so that an important basis is provided for obtaining the page deletion result subsequently. Comparing the track chain with a reference relation network to obtain a page missing result, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages, represents the logic relation of the skip among the pages, and can judge whether the page skip track on the track chain accords with the logic relation of the skip among the pages according to the logic relation, so that the page missing result is obtained. After the page missing result is obtained, the page conversion rate can be calculated, is accurate and can be used for evaluating the rationality of product design. The embodiment of the invention can accurately calculate the page conversion rate.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present invention.
Based on the page conversion rate calculation method provided in the embodiment, the embodiment of the invention further provides a device embodiment for realizing the steps and the method in the method embodiment.
Fig. 2 shows a schematic block diagram of a page conversion rate calculation apparatus in one-to-one correspondence with the page conversion rate calculation method in the embodiment. As shown in fig. 2, the page conversion rate calculating device includes a page browsing record obtaining module 10, a track chain obtaining module 20, a target reference relation chain searching module 30, a page deletion result obtaining module 40, and a page conversion rate calculating module 50. The implementation functions of the page browsing record obtaining module 10, the track chain obtaining module 20, the target reference relation chain searching module 30, the page deletion result obtaining module 40, and the page conversion rate calculating module 50 correspond to the steps corresponding to the page conversion rate calculating method in the embodiment one by one, and in order to avoid redundancy, the embodiment is not described in detail one by one.
The page browsing record obtaining module 10 obtains a page browsing record.
The track chain acquisition module 20 connects the page browsing records according to the session to obtain a track chain, wherein the track chain comprises a track head page and a track tail page.
The target reference relation chain searching module 30 is configured to search a target reference relation chain in a reference relation network according to a track head page and a track tail page, where the reference relation network is constructed according to a page and a contact related to a page buried point.
The page miss result obtaining module 40 compares the page jump track of the track chain with the page jump track of the target reference relation chain to obtain a page miss result.
The page conversion calculation module 50 calculates the page conversion based on the page miss result.
Optionally, the page conversion rate calculating device further comprises a jump logic obtaining unit, a reference relation chain creating unit and a reference relation network constructing unit.
And the jump logic acquisition unit is used for acquiring the jump logic relation between the page related to the page embedded point and the contact.
And the reference relation chain creation unit is used for creating the reference relation chain between the page and the contact according to the skipped logic relation.
And the reference relation network construction unit is used for constructing a reference relation network according to the reference relation chain.
Optionally, the target reference relationship chain lookup module 30 includes a reference head page lookup unit, a reference tail page lookup unit, and a target reference relationship chain lookup unit.
And the reference head page searching unit is used for searching the page which is the same as the track head page in the reference relation network and is used as the reference head page of the target reference relation chain.
And the reference tail page searching unit searches the page which is the same as the track tail page in the reference relation network and is used as the reference tail page of the target reference relation chain.
And the target reference relation chain searching unit is used for searching the target reference relation chain according to the reference head page of the target reference relation chain and the reference tail page of the target reference relation chain.
Optionally, the page conversion rate calculating device further comprises a monitoring unit, which is used for monitoring the running process of the daily batch scheduling task or the newly-built batch scheduling task.
Optionally, the page conversion rate calculation module 50 includes a page browsing record updating unit and a page conversion rate calculation unit.
And the page browsing record updating unit is used for updating the page browsing record according to the page deletion result.
And the page conversion rate calculation unit is used for calculating the page conversion rate according to the updated page browsing record.
Optionally, the page conversion rate calculation unit includes a skip relation adjustment subunit and a page conversion rate calculation subunit.
And the jump relation adjusting subunit is used for adjusting the jump relation among the pages according to the newly added pages.
And the page conversion rate calculating subunit is used for calculating the page conversion rate according to the jump relation among the adjusted pages.
Since each unit in the present embodiment is capable of executing the page conversion rate calculation method shown in the embodiment, a relevant description of the page conversion rate calculation method in the embodiment can be referred to for a part not described in detail in the present embodiment.
The technical scheme of the embodiment of the invention has the following beneficial effects:
in the embodiment of the invention, the page browsing records are connected according to the session to obtain the track chain, the track chain can display the page browsing records in the form of the chain, and the track of the page jump is recorded on the chain, so that an important basis is provided for obtaining the page deletion result subsequently. Comparing the track chain with a reference relation network to obtain a page missing result, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages, represents the logic relation of the skip among the pages, and can judge whether the page skip track on the track chain accords with the logic relation of the skip among the pages according to the logic relation, so that the page missing result is obtained. After the page missing result is obtained, the page conversion rate can be calculated, is accurate and can be used for evaluating the rationality of product design. The embodiment of the invention can accurately calculate the page conversion rate.
The present embodiment provides a computer readable storage medium, on which a computer program is stored, where the computer program when executed by a processor implements the method for calculating page conversion rate in the embodiment, and in order to avoid repetition, details are not described herein. Alternatively, the computer program, when executed by the processor, implements the functions of each module/unit in the page conversion rate calculating device in the embodiment, and in order to avoid repetition, it is not described in detail herein.
Fig. 3 is a schematic diagram of a computer device according to an embodiment of the present invention. As shown in fig. 3, the computer device 60 of this embodiment includes: the processor 61, the memory 62, and the computer program 63 stored in the memory 62 and capable of running on the processor 61, the computer program 63 when executed by the processor 61 implements the page conversion rate calculating method in the embodiment, and is not repeated here. Alternatively, the computer program, when executed by the processor 61, performs the functions of each model/unit in the page conversion rate calculating device in the embodiment, and is not described herein in detail for avoiding repetition.
The computer device 60 may be a desktop computer, a notebook computer, a palm top computer, a cloud server, or the like. Computer devices may include, but are not limited to, a processor 61, a memory 62. It will be appreciated by those skilled in the art that fig. 3 is merely an example of a computer device 60 and is not intended to limit the computer device 60, and may include more or fewer components than shown, or may combine certain components, or different components, e.g., a computer device may also include an input-output device, a network access device, a bus, etc.
The processor 61 may be a central processing unit (Central Processing Unit, CPU), but may also be other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), field programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 62 may be an internal storage unit of the computer device 60, such as a hard disk or memory of the computer device 60. The memory 62 may also be an external storage device of the computer device 60, such as a plug-in hard disk provided on the computer device 60, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), or the like. Further, the memory 62 may also include both internal storage units and external storage devices of the computer device 60. The memory 62 is used to store computer programs and other programs and data required by the computer device. The memory 62 may also be used to temporarily store data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions.
The above embodiments are only for illustrating the technical solution of the present invention, and are not limiting; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention, and are intended to be included in the scope of the present invention.
Claims (10)
1. A method for calculating page conversion rate, the method comprising:
acquiring a page browsing record;
connecting the page browsing records according to a session to obtain a track chain, wherein the track chain comprises a track head page and a track tail page;
searching a target reference relation chain in a reference relation network according to the track head page and the track tail page, wherein the reference relation network is constructed according to pages and contacts related to page buried points;
comparing the page jump track of the track chain with the page jump track of the target reference relation chain to obtain a page missing result;
and calculating the page conversion rate according to the page deletion result.
2. The method of claim 1, wherein prior to locating a target reference relationship chain in a reference relationship network from the track head page and the track tail page, the method further comprises:
acquiring a jump logic relation between the page and the contact related to the page buried point;
creating a reference relationship chain between the page and the contact according to the logic relation of the jump;
and constructing the reference relation network according to the reference relation chain.
3. The method of claim 1, wherein the searching for a target reference relationship chain in a reference relationship network based on the track head page and the track tail page comprises:
searching a page which is the same as the track head page in the reference relation network and taking the page as a reference head page of a target reference relation chain;
searching a page which is the same as the track tail page in the reference relation network, and taking the page as a reference tail page of a target reference relation chain;
and searching the target reference relation chain according to the reference head page of the target reference relation chain and the reference tail page of the target reference relation chain.
4. The method of claim 1, wherein said calculating page conversion from said page miss result comprises:
updating the page browsing record according to the page deletion result;
and calculating the page conversion rate according to the updated page browsing record.
5. The method of claim 4, wherein the updated page view record includes a new page, and wherein calculating the page conversion rate from the updated page view record includes:
according to the newly added page, adjusting the jump relation between pages;
and calculating the page conversion rate according to the adjusted jump relation between the pages.
6. A page conversion rate calculation apparatus, the apparatus comprising:
the page browsing record acquisition module acquires a page browsing record;
the track chain acquisition module is used for connecting the page browsing records according to a session to obtain a track chain, wherein the track chain comprises a track head page and a track tail page;
the target reference relation chain searching module is used for searching a target reference relation chain in a reference relation network according to the track head page and the track tail page, wherein the reference relation network is constructed according to pages and contacts related to the embedded points of the pages;
the page missing result acquisition module is used for comparing the page jump track of the track chain with the page jump track of the target reference relation chain to obtain a page missing result;
and the page conversion rate calculation module calculates the page conversion rate according to the page deletion result.
7. The apparatus of claim 6, wherein the apparatus further comprises:
a jump logic obtaining unit, configured to obtain a jump logic relationship between the page and the contact related to the page buried point;
a reference relationship chain creation unit configured to create a reference relationship chain between the page and the contact according to the skipped logical relationship;
and the reference relation network construction unit is used for constructing the reference relation network according to the reference relation chain.
8. The apparatus of claim 6, wherein the target reference relationship chain lookup module comprises:
the reference head page searching unit is used for searching the page which is the same as the track head page in the reference relation network and is used as a reference head page of a target reference relation chain;
the reference tail page searching unit searches the page which is the same as the track tail page in the reference relation network and is used as the reference tail page of the target reference relation chain;
and the target reference relation chain searching unit is used for searching the target reference relation chain according to the reference head page of the target reference relation chain and the reference tail page of the target reference relation chain.
9. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the steps of the page conversion calculation method according to any one of claims 1 to 5 when the computer program is executed.
10. A computer readable storage medium storing a computer program, wherein the computer program when executed by a processor implements the steps of the page conversion calculation method according to any one of claims 1 to 5.
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