CN109598561A - A kind of Precision Marketing Method based on block chain - Google Patents
A kind of Precision Marketing Method based on block chain Download PDFInfo
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- CN109598561A CN109598561A CN201910017713.1A CN201910017713A CN109598561A CN 109598561 A CN109598561 A CN 109598561A CN 201910017713 A CN201910017713 A CN 201910017713A CN 109598561 A CN109598561 A CN 109598561A
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 238000013475 authorization Methods 0.000 claims description 5
- 239000000284 extract Substances 0.000 abstract description 3
- 230000008901 benefit Effects 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000004044 response Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 238000012795 verification Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
- G06Q10/083—Shipping
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Abstract
The invention discloses a kind of Precision Marketing Method based on block chain, pickup people inquires the logistics information stored on block chain according to pickup code in pickup in package cabinet, and extracts corresponding pickup phone number；Then corresponding pickup people user account whether there is according to the inquiry of pickup phone number, if it is, matching corresponding advertisement according to the marketing shared information in pickup people's user account and launching onto package cabinet；Otherwise, it according to logistics information, matches corresponding advertisement and launches onto package cabinet.The efficiency of advertisement dispensing can be improved using technical solution of the present invention, improve marketing accuracy.
Description
Technical field
The present invention relates to block chain technical field more particularly to a kind of Precision Marketing Methods based on block chain.
Background technique
Existing ad display screen, which is generally circulated, plays the advertisement that has recorded, such as the display screen in package bin, in nothing
People's pickup or with playing the advertisement recorded during pickup, but the content of these advertisements and product are not particularly suited for owning
Pickup people.Even if pickup people sees relevant advertisement, will not output purchase interest or idea, the dispensing benefit of advertisement it is poor.
And in order to improve the dispensing benefit of advertisement, existing put-on method further includes the people that region is launched by calculating advertisement
Flow, the stream of people the modes such as age bracket control the type for launching advertisement, but these putting modes are all stood in marketing person
Angle carries out advertisement carousel, has no and carries out advertisement marketing in the angle of consumer or client, and advertisement dispensing is formed by income
Also undesirable.
Summary of the invention
The embodiment of the present invention proposes a kind of Precision Marketing Method based on block chain, can improve the efficiency of advertisement dispensing, mention
Height marketing accuracy.
The embodiment of the present invention provides a kind of Precision Marketing Method based on block chain, comprising:
Pickup operation of the pickup people in package cabinet is responded, the corresponding pickup code of the pickup operation is extracted；
According to the pickup code, the logistics information stored on block chain is inquired, and obtains the corresponding pickup of the pickup code
Phone number；
According to the pickup phone number, judge on the block chain with the presence or absence of the corresponding user's account of the pickup people
Family；Wherein, several user accounts are had recorded on the block chain, and each user account includes marketing shared information and use
Family phone number；It is described marketing shared information be user within the scope of Delegation management can shared information；
If it is, matching corresponding advertisement according to the marketing shared information in the corresponding user account of the pickup people
It launches in the package cabinet；
Otherwise, it according to the logistics information, matches corresponding advertisement and launches in the package cabinet.
Further, the Precision Marketing Method further include:
The marketing shared information typing operation for responding the first user obtains the shared letter of the first marketing of first user
Breath；
The first marketing shared information is recorded on the first user account in the block chain.
Further, after obtaining the first marketing shared information of first user, further includes:
The value of the first marketing shared information, and the marketing scope authorized in conjunction with first user are assessed, is calculated
The price of the first marketing shared information, Xiang Suoshu the first user account payment information share expense.
Further, the Precision Marketing Method further include:
In the marketing scope of first user authorization, by the first marketing shared information in first user account
Other users account is shared on the block chain.
Further, described according to the logistics information, it matches corresponding advertisement and launches in the package cabinet, specifically
Are as follows:
According to goods categories in the logistics information, the advertisement with same or similar goods categories is matched, is launched in institute
It states in package cabinet.
The implementation of the embodiments of the present invention has the following beneficial effects:
Precision Marketing Method provided in an embodiment of the present invention based on block chain, pickup people is in pickup in package cabinet, root
According to the logistics information stored on pickup code inquiry block chain, and extract corresponding pickup phone number；Then according to pickup cell-phone number
Code inquiry whether there is corresponding pickup people user account, if it is, according to the marketing shared information in pickup people's user account,
Corresponding advertisement is matched to launch onto package cabinet；Otherwise, it according to logistics information, matches corresponding advertisement and launches onto package cabinet.
Consider client's by the density of stream of people or stream of people's age level, technical solution of the present invention that calculate certain region compared with the prior art
Demand and interested marketing shared information can improve the efficiency of advertisement dispensing, improve marketing accuracy.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of embodiment of the Precision Marketing Method provided by the invention based on block chain.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
It is a kind of process signal of embodiment of the Precision Marketing Method provided by the invention based on block chain referring to Fig. 1
Figure, the method comprising the steps of 101 to step 105, and each step is specific as follows:
Step 101: the corresponding pickup code of pickup operation is extracted in pickup operation of the response pickup people in package cabinet.
In the present embodiment, post part and the pickup of package realize that user's posts part information, object by Intelligent Package cabinet
Stream information and pickup information are recorded on block chain, avoid loss of data, improve the authenticity of data.Wherein, logistics information
Including distribution route, courier's information and send the corresponding goods categories of package etc..Pickup information includes at least pickup people surname
Name, pickup phone number, the address of pickup package bin and pickup code etc..
In the present embodiment, pickup people the pickup operation of package cabinet can be with are as follows: the display screen that pickup people passes through package cabinet
Corresponding pickup code is inputted to trigger pickup operation or pickup people by the pickup code in package cabinet scanning cell phone terminal and touch
Send out pickup operation.
Step 102: according to pickup code, inquiring the logistics information stored on block chain, and obtain the corresponding pickup of pickup code
Phone number.
In the present embodiment, corresponding logistics information can be inquired by pickup code, and obtains corresponding pickup mobile phone
Number.
Step 103: according to pickup phone number, judging on block chain with the presence or absence of the corresponding user account of pickup people.
If so, thening follow the steps 104, otherwise, step 105 is executed.
In the present embodiment, several user accounts are had recorded on block chain, and each user account includes that marketing is total
Enjoy information and subscriber phone number；Market shared information be user within the scope of Delegation management can shared information.
In the present embodiment, Precision Marketing Method further include: the marketing shared information typing operation of the first user of response obtains
Take the first marketing shared information of the first user；First marketing shared information is recorded in the first user account in block chain
On.Client can will think that marketing message to be sharing is entered on block chain, improve marketing shared information, while client with this
Can authorize the message can marketing scope, such as market in this city, certain provinces.Market shared information can with but it is unlimited
In thinking that information to be sharing, the interested commodity of client, the range of needs of client, client want the product, emerging of purchase for client
The information such as interest hobby.In addition, the present invention can to the marketing shared information of typing carry out authenticity verification, it is ensured that typing information it is true
Reality and reliability.And since user account is recorded on block chain, the credit worthiness of user can be effectively assessed, further
Guarantee the accuracy of typing information.
In the present embodiment, after obtaining the first marketing shared information of the first user, further includes: the first marketing of assessment is altogether
The value of information is enjoyed, and combines the marketing scope of the first user authorization, the price of the first marketing shared information is calculated, is used to first
Family bill payment information sharing expense.Client is marketed in typing after shared information, and platform can assess the value of the shared information, knot
Close can marketing scope, calculate corresponding price, pay corresponding remuneration to client, expense is shared with payment information, improves and uses
The initiative of family typing shared information.
In the present embodiment, Precision Marketing Method further include: in the marketing scope of the first user authorization, by the first user
The first marketing shared information in account shares to other users account on block chain.The present invention shares the marketing authorized
Other users account is given in information sharing, and the corresponding information sharing expense of other users bill payment improves information marketing efficiency.
Step 104: according to the marketing shared information in the corresponding user account of pickup people, matching corresponding advertisement and launch
In package cabinet.
In the present embodiment, according to marketing shared information, corresponding advertisement can be matched by the method for big data,
And launched in package cabinet, so that pickup people views its interested advertisement.How by the method for big data into
Row advertisement matching is the prior art, and details are not described herein.
Step 105: according to logistics information, matching corresponding advertisement and launch in package cabinet.
In the present embodiment, according to the goods categories in logistics information, matching has the wide of same or similar goods categories
It accuses, launches in package cabinet.If the goods categories in logistics information are furniture, then corresponding Furniture advertisements or daily necessity are matched
The advertisement of class is also able to achieve accurate advertisement and launches even if pickup people does not have relevant user account.
Therefore the Precision Marketing Method provided in an embodiment of the present invention based on block chain, pickup people is in package cabinet
When pickup, the logistics information stored on block chain is inquired according to pickup code, and extract corresponding pickup phone number；Then basis takes
The inquiry of part phone number whether there is corresponding pickup people user account, if it is, according to the marketing in pickup people's user account
Shared information matches corresponding advertisement and launches onto package cabinet；Otherwise, it according to logistics information, matches corresponding advertisement dispensing and arrives
In package cabinet.It is examined compared with the prior art by the density of stream of people or stream of people's age level, technical solution of the present invention that calculate certain region
The demand and interested marketing shared information for having considered client can improve the efficiency of advertisement dispensing, improve marketing accuracy.
In addition, the invention also includes following advantages: actively providing information by client, it is ensured that the authenticity of information；Battalion
It sells as by client authorization, follow-up l will not cause the dislike of client.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the program can be stored in a computer-readable storage medium
In, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access
Memory, RAM) etc..
The above is a preferred embodiment of the present invention, it is noted that for those skilled in the art
For, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also considered as
Protection scope of the present invention.
Claims (5)
1. a kind of Precision Marketing Method based on block chain characterized by comprising
Pickup operation of the pickup people in package cabinet is responded, the corresponding pickup code of the pickup operation is extracted；
According to the pickup code, the logistics information stored on block chain is inquired, and obtains the corresponding pickup mobile phone of the pickup code
Number；
According to the pickup phone number, judge on the block chain with the presence or absence of the corresponding user account of the pickup people；
Wherein, several user accounts are had recorded on the block chain, and each user account includes marketing shared information and user
Phone number；It is described marketing shared information be user within the scope of Delegation management can shared information；
If it is, matching corresponding advertisement according to the marketing shared information in the corresponding user account of the pickup people and launching
In the package cabinet；
Otherwise, it according to the logistics information, matches corresponding advertisement and launches in the package cabinet.
2. the Precision Marketing Method according to claim 1 based on block chain, which is characterized in that the Precision Marketing Method
Further include:
The marketing shared information typing operation for responding the first user obtains the first marketing shared information of first user；
The first marketing shared information is recorded on the first user account in the block chain.
3. the Precision Marketing Method according to claim 2 based on block chain, which is characterized in that used obtaining described first
After the first marketing shared information at family, further includes:
The value of the first marketing shared information, and the marketing scope authorized in conjunction with first user are assessed, described in calculating
The price of first marketing shared information, Xiang Suoshu the first user account payment information share expense.
4. the Precision Marketing Method according to claim 3 based on block chain, which is characterized in that the Precision Marketing Method
Further include:
In the marketing scope of first user authorization, by the first marketing shared information in first user account in institute
It states and shares to other users account on block chain.
5. according to right want 1 described in the Precision Marketing Method based on block chain, which is characterized in that it is described according to the logistics believe
Breath matches corresponding advertisement and launches in the package cabinet, specifically:
According to goods categories in the logistics information, the advertisement with same or similar goods categories is matched, is launched in the packet
It wraps up on cabinet.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910017713.1A CN109598561A (en) | 2019-01-08 | 2019-01-08 | A kind of Precision Marketing Method based on block chain |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910017713.1A CN109598561A (en) | 2019-01-08 | 2019-01-08 | A kind of Precision Marketing Method based on block chain |
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| Publication Number | Publication Date |
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| CN109598561A true CN109598561A (en) | 2019-04-09 |
Family
ID=65965985
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910017713.1A Pending CN109598561A (en) | 2019-01-08 | 2019-01-08 | A kind of Precision Marketing Method based on block chain |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112381628A (en) * | 2021-01-15 | 2021-02-19 | 浙江口碑网络技术有限公司 | Object processing method, device, electronic equipment, storage medium and program product |
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| CN108280696A (en) * | 2018-04-16 | 2018-07-13 | 杨军辉 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
| CN108614974A (en) * | 2018-04-24 | 2018-10-02 | 南京邮电大学 | It is a kind of based on the express delivery information privacy protection system of block chain and its guard method |
| CN108717755A (en) * | 2018-05-02 | 2018-10-30 | 苏州诺登德智能科技有限公司 | A kind of pickup code generation control method of intelligence express delivery cabinet |
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2019
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Patent Citations (6)
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| CN103310323A (en) * | 2013-06-18 | 2013-09-18 | 四川九洲电器集团有限责任公司 | Method and device for picking up logistical parcels via mobile phones |
| CN107134072A (en) * | 2017-04-27 | 2017-09-05 | 上海斐讯数据通信技术有限公司 | A kind of intelligent express delivery bin, pickup system and the implementation method of pickup |
| CN108280696A (en) * | 2018-04-16 | 2018-07-13 | 杨军辉 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
| CN108614974A (en) * | 2018-04-24 | 2018-10-02 | 南京邮电大学 | It is a kind of based on the express delivery information privacy protection system of block chain and its guard method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112381628A (en) * | 2021-01-15 | 2021-02-19 | 浙江口碑网络技术有限公司 | Object processing method, device, electronic equipment, storage medium and program product |
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Application publication date: 20190409 |