CN109285036B - Internet of things service processing method and device and storage medium - Google Patents
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Abstract
The application provides a method, a device and a storage medium for processing services of the Internet of things, wherein the method comprises the following steps: the method comprises the steps of classifying and determining all SIM cards included in at least one industry according to the industry to which each SIM card belongs based on account information of massive SIM cards, determining a target expansion industry in the Internet of things and a target expansion enterprise in the target expansion industry according to the account information of all SIM cards included in all the industries, obtaining at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise and an operation business requirement of the target expansion enterprise on each terminal manufacturer to be expanded in the Internet of things, formulating a marketing scheme aiming at the operation business requirement corresponding to each terminal manufacturer to be expanded, and pushing the marketing scheme to the target expansion enterprise. The requirement of the Internet of things enterprise in the technical scheme industry is low in marketing efficiency.
Description
Technical Field
The application relates to the technical field of internet of things, in particular to a method and a device for processing internet of things services and a storage medium.
Background
The internet of things has received high attention from countries and society as a globally strategic emerging industry. The internet of things technology is deeply integrated with the traditional industry service by exerting the advantages of a new generation of information communication technology, and the revolutionary transformation of the traditional industry is promoted. In the process of service development of the internet of things, how to perform effective and accurate marketing is a key problem in service expansion of operators.
In the prior art, when a specific marketing scheme is made for a certain industry, a mobile client marketing mode is generally adopted. Specifically, the mobile client marketing mode is mainly oriented to mobile terminal (smart phone or tablet personal computer) users, and achieves the marketing goal through message interaction with the mobile terminal users by analyzing the operator services purchased by the mobile terminal users and accurately and pertinently transmitting personalized instant messages to the mobile terminal users.
However, the marketing mode of the mobile client may not meet the requirements of the internet of things enterprises in a certain industry, and marketing efficiency is low.
Disclosure of Invention
The application provides a business processing method and device of the Internet of things and a storage medium, and aims to solve the problem that the marketing efficiency is low due to the fact that the existing mobile client marketing mode cannot meet the requirements of enterprises of the Internet of things in the industry.
The service processing method for the internet of things provided by the first aspect of the application comprises the following steps:
identifying account information of the SIM cards based on massive user identities, classifying the massive SIM cards according to the industry to which each SIM card belongs, and determining all the SIM cards included in at least one industry;
determining a target expansion industry in the Internet of things and a target expansion enterprise in the target expansion industry according to account information of all SIM cards included in all industries;
in the Internet of things, acquiring at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise and the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded;
and aiming at the operation business requirements corresponding to each terminal manufacturer to be expanded, a marketing scheme is formulated, and the marketing scheme is pushed to the target expansion enterprise.
Optionally, in a possible implementation manner of the first aspect, before the identifying account information of the SIM cards based on the massive amounts of user identities, classifying the massive amounts of SIM cards according to an industry to which each SIM card belongs, and determining all SIM cards included in at least one industry, the method further includes:
acquiring information of the massive SIM cards from a service system of an operator, wherein the information comprises: basic information and account information, wherein the account information comprises: the method comprises the steps of identifying an account, the industry of the account, terminal information and corresponding to a plurality of SIM cards.
Optionally, in another possible implementation manner of the first aspect, the determining, according to the account information of all SIM cards included in all industries, a target expansion industry in the internet of things and a target expansion enterprise in the target expansion industry includes:
determining all industries corresponding to the massive SIM cards according to the account information of the massive SIM cards;
in the internet of things, terminal information of all SIM cards included in each industry is acquired, wherein the terminal information comprises: a terminal model, a terminal name and a terminal manufacturer;
for each industry, according to the terminal information of all the SIM cards, determining the sales information of the terminal products corresponding to the terminal information in the industry;
determining a target expansion industry from the at least one industry according to the sales information, wherein the target expansion industry is an industry of which the sales number is lower than a preset sales number in the at least one industry;
and determining a target expansion enterprise in the target expansion industry according to the terminal information of all the SIM cards included in the target expansion industry.
Optionally, in the foregoing possible implementation manner of the first aspect, the obtaining, in the internet of things, terminal information of all SIM cards included in each industry includes:
and acquiring terminal information of all SIM cards included in each industry in the Internet of things based on a webpage crawler method.
Optionally, in another possible implementation manner of the first aspect, the obtaining, in the internet of things, at least one terminal vendor to be extended corresponding to the target extended enterprise and an operation business requirement of the target extended enterprise for each terminal vendor to be extended includes:
acquiring operation business information of all terminal manufacturers corresponding to the target expansion enterprise in the Internet of things;
determining the number of SIM cards used by each terminal manufacturer according to the operation business information of each terminal manufacturer;
determining at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise according to the number of SIM cards used by all the terminal manufacturers;
and determining the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded according to the operation business information of each terminal manufacturer to be expanded.
The second aspect of the present application provides an internet of things service processing apparatus, including: the system comprises an acquisition module, a processing module and a marketing module;
the acquisition module is used for identifying account information of the SIM cards based on massive user identities, classifying the massive SIM cards according to the industry to which each SIM card belongs, and determining all the SIM cards in at least one industry;
the processing module is used for determining a target expansion industry in the Internet of things and a target expansion enterprise in the target expansion industry according to the account information of all SIM cards included in all industries;
the obtaining module is further configured to obtain, in the internet of things, at least one terminal manufacturer to be extended corresponding to the target extension enterprise and an operation business requirement of the target extension enterprise for each terminal manufacturer to be extended;
and the marketing module is used for formulating a marketing scheme aiming at the business demands of the operators corresponding to each terminal manufacturer to be expanded and pushing the marketing scheme to the target expansion enterprise.
Optionally, in a possible implementation manner of the second aspect, the obtaining module is further configured to obtain the information of the huge number of SIM cards from a service system of an operator before identifying account information of the huge number of SIM cards based on the huge number of user identities, classifying the huge number of SIM cards according to an industry to which each SIM card belongs, and determining all SIM cards included in at least one industry, where the information includes: basic information and account information, wherein the account information comprises: the method comprises the steps of identifying an account, the industry of the account, terminal information and corresponding to a plurality of SIM cards.
Optionally, in another possible implementation manner of the second aspect, the processing module is configured to determine a target expansion industry in the internet of things and a target expansion enterprise in the target expansion industry according to account information of all SIM cards included in all industries, and specifically:
the processing module is specifically configured to determine all industries corresponding to the massive SIM cards according to the account information of the massive SIM cards, acquire terminal information of all SIM cards included in each industry in the internet of things, determine, for each industry, sales information of a terminal product corresponding to the terminal information in the industries according to the terminal information of all the SIM cards, determine, according to the sales information, a target extension industry from the at least one industry, and determine, according to the terminal information of all the SIM cards included in the target extension industry, a target extension enterprise in the target extension industry, where the terminal information includes: the target expansion industry is an industry of which the sales quantity is lower than the preset sales quantity in the at least one industry.
Optionally, in the foregoing possible implementation manner of the second aspect, the processing module is configured to obtain, in the internet of things, terminal information of all SIM cards included in each industry, and specifically:
the processing module is specifically used for acquiring terminal information of all SIM cards included in each industry in the Internet of things based on a webpage crawler method.
Optionally, in another possible implementation manner of the second aspect, the obtaining module is further configured to obtain, in the internet of things, at least one terminal manufacturer to be extended corresponding to the target extended enterprise and an operator business requirement of the target extended enterprise for each terminal manufacturer to be extended, where the operation business requirement is specifically:
the obtaining module is specifically configured to obtain, in the internet of things, the operation business information of all terminal manufacturers corresponding to the target expansion enterprise, determine the number of SIM cards used by each terminal manufacturer according to the operation business information of each terminal manufacturer, determine at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise according to the number of SIM cards used by all terminal manufacturers, and determine the operation business requirement of the target expansion enterprise for each terminal manufacturer to be expanded according to the operation business information of each terminal manufacturer to be expanded.
A third aspect of the present application provides an internet of things service processing apparatus, including a processor, a memory, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the method according to the first aspect and various possible implementations of the first aspect.
A fourth aspect of the present application provides a storage medium having stored therein instructions that, when executed on a computer, cause the computer to perform the method according to the first aspect and various possible implementations of the first aspect.
The method, the device and the storage medium for processing the business of the Internet of things classify the massive SIM cards according to the industries to which the SIM cards belong based on account information of the massive SIM cards, determine all the SIM cards included in at least one industry, determine a target expansion industry in the Internet of things and a target expansion enterprise in the target expansion industry according to the account information of all the SIM cards included in all the industries, acquire at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise and the business requirements of the target expansion enterprise on each terminal manufacturer to be expanded in the Internet of things, finally formulate a marketing scheme according to the business requirements of operators corresponding to each terminal manufacturer to be expanded, and push the marketing scheme to the target expansion enterprise. According to the technical scheme, the marketing scheme of the terminal manufacturer to be expanded in the target expansion industry is made in a targeted mode according to the information of the mass SIM cards and the data resources in the Internet of things, the requirements of enterprises in the Internet of things in a certain industry can be met, and the marketing efficiency is improved.
Drawings
Fig. 1 is a schematic structural diagram of an internet of things service marketing system provided in an embodiment of the present application;
fig. 2 is a schematic flow chart of a first embodiment of a service processing method for the internet of things provided in the embodiment of the present application;
fig. 3 is a schematic flow chart of a second service processing method of the internet of things provided in the embodiment of the present application;
fig. 4 is a schematic flow chart of a third embodiment of a service processing method for the internet of things provided in the embodiment of the present application;
fig. 5 is a schematic structural diagram of a first service processing apparatus of the internet of things according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of a second service processing apparatus of the internet of things according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The method for processing the business of the internet of things is suitable for the business marketing system of the internet of things. Fig. 1 is a schematic structural diagram of an internet of things service marketing system provided in an embodiment of the present application. As shown in fig. 1, the internet of things business marketing system may include: a processing platform 11 and a service system 12 in the internet of things 10.
In this embodiment, the service system 12 may be a service system of a certain operator, where information of a large number of Subscriber Identity Module (SIM) cards is recorded in the system, and the information includes: basic information and account information of the SIM card, wherein the basic information may include: the Mobile terminal includes an International Mobile Subscriber Identity (IMSI), an activation status (or not), activation time, a use status (stop, start), location information (e.g., Location Area Code (LAC) and Cell Identity (CI)), which may include an account name, an account identifier, an account industry, a SIM card bound terminal model, an International Mobile Equipment Identity (IMEI Identity), and the like, where the IMEI is a terminal Equipment Identity.
Optionally, the processing platform 11 may be implemented by a processor on the terminal device executing corresponding software codes, and combining with other hardware entities, and may also be implemented by a server, which is not limited in this embodiment of the present application.
Optionally, in an embodiment of the application, the processing platform 11 may first obtain information of a large number of SIM cards from the service system 12, analyze the information of each SIM card, divide the large number of SIM cards into all SIM cards included in multiple industries according to an industry corresponding to each SIM card, query the entire internet of things, determine account information of all SIM cards included in each industry, further determine a target expansion industry in the internet of things and a target expansion enterprise in the target expansion industry, obtain at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise and an operation business requirement of each terminal manufacturer to be expanded, finally make a marketing scheme according to the operation business requirement corresponding to each terminal manufacturer to be expanded, and push the marketing scheme to the target expansion enterprise.
The embodiment of the application provides a business processing method, a business processing device and a storage medium of the Internet of things, aiming at the problem that the marketing efficiency is low due to the fact that the existing mobile client marketing mode possibly cannot meet the requirement of an enterprise of the Internet of things in a certain industry.
The technical solution of the present application will be described in detail below with reference to specific examples. It should be noted that the following specific embodiments may be combined with each other, and the same or similar concepts or processes may not be described in detail in some embodiments.
Fig. 2 is a schematic flow chart of a first embodiment of a service processing method for the internet of things provided in the embodiment of the present application. An execution subject of the embodiment of the method may be the processing platform in the internet of things service marketing system shown in fig. 1. As shown in fig. 2, the service processing method for the internet of things provided in the embodiment of the present application may include the following steps:
step 21: and identifying account information of the SIM cards based on the mass user identities, classifying the mass SIM cards according to the industry to which each SIM card belongs, and determining all the SIM cards included in at least one industry.
Alternatively, a Subscriber Identity Module (SIM) card, also referred to as a smart card. Because the chip of the SIM card stores the information of the digital mobile phone client, the encrypted key, the telephone directory of the user, etc., it can be used for the identification of the global system for mobile communication (GSM) network client, and encrypt the voice information when the client is talking, so the GSM digital mobile phone must be installed with the SIM card for use. That is, the SIM card is a bridge for information interaction between users connected to the GSM network.
In an embodiment of the application, the service processing method of the internet of things mainly aims at users of the internet of things, and the difference between the users of the internet of things and mobile users is as follows: the internet of things user is used as an enterprise account, tens of thousands of SIM cards can be arranged under one enterprise account, the SIM cards share one account, and the mobile user is usually one SIM card and one account.
Optionally, in this embodiment, when different marketing schemes need to be formulated according to different industry characteristics, the account information of the mass SIM cards may be analyzed first, and the mass SIM cards are classified according to the industry to which each SIM card included in the account information belongs, so as to obtain all SIM cards included in at least one industry.
Optionally, in this embodiment, before the step 21, the method may further include the following steps:
and acquiring the information of the massive SIM cards from a service system of an operator.
Optionally, the information includes: basic information and account information, the account information including: account identification, the industry of the account, terminal information, and the same account information corresponding to a plurality of SIM cards. Optionally, the account identifier may be an identifier of an enterprise of the internet of things, and is used to indicate the enterprise of the internet of things using the SIM card.
Optionally, the big data is a series of processing means for storing, calculating, counting, and analyzing the mass data, and the big data technology can mine information and knowledge hidden in the large-scale data, so in this embodiment, the information of the mass SIM card can be obtained from the service system of the operator by using the big data technology.
Optionally, because the basic information of the SIM card is used to represent the attribute information of the SIM, the basic information of each SIM card is different, and the account information of the SIM refers to an account number, an account identifier, an industry to which the account belongs, and terminal information corresponding to the SIM card, etc. corresponding to the SIM card. Thus, the same account information may correspond to multiple SIM cards.
Optionally, the service system of the operator may record the model of the terminal on which the SIM card is installed, the IEMI number of the terminal device, the industry to which the terminal device belongs, and the like, and for example, the data format may be expressed as the following format:
IEMI 9890 XXXXXXX; the industry: medical treatment; the model is as follows: XRBSXXX.
Step 22: and determining a target expansion industry in the Internet of things and a target expansion enterprise in the target expansion industry according to account information of all SIM cards in all industries.
Optionally, in this embodiment, for all the determined SIM cards included in all the industries, the account information of all the SIM cards included in each industry is analyzed, the terminal information of the SIM card included in each industry in the internet of things and the sales information of the terminal product corresponding to the terminal information in the industry are determined, then the target expansion industry corresponding to the service processing method of the internet of things is determined according to the sales information, and finally the target expansion enterprise in the target expansion industry is determined according to the terminal information of all the SIM cards included in the target expansion enterprise.
For the specific implementation of this step, reference may be made to the description in the following example 3, which is not described herein again.
Step 23: in the internet of things, at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise and the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded are obtained.
Optionally, in this embodiment, according to the terminal information corresponding to each industry determined in the internet of things, the operation business information of all terminal manufacturers corresponding to the target expansion enterprise in the target expansion industry is determined, and then the number of SIM cards used by each terminal manufacturer is determined, which is actually the number of SIM cards of the operator used by each terminal manufacturer, and then at least one terminal manufacturer to be expanded that can be expanded in the target expansion enterprise and the operation business requirement of the target expansion enterprise for each terminal manufacturer to be expanded are determined according to the number of SIM cards of the operator used by each terminal manufacturer.
For the specific implementation of this step, reference may be made to the description in the following example 4, which is not described herein again.
Step 24: and aiming at the operation business requirements corresponding to each terminal manufacturer to be expanded, a marketing scheme is formulated and pushed to the target expansion enterprise.
Optionally, in this embodiment, a marketing scheme is respectively formulated according to the determined operator service demand of the target expansion enterprise for each terminal manufacturer to be expanded and the terminal device model produced by each terminal manufacturer to be expanded, where the marketing scheme is formulated for each terminal manufacturer and may include a common communication service and a special value-added service.
Optionally, for the marketing scheme corresponding to each terminal manufacturer to be expanded by the target expansion enterprise, the marketing scheme is pushed to the target expansion enterprise according to the condition of the internet of things equipment used by the internet of things enterprise in a manner that a customer manager visits the internet of things enterprise, so that recommendation of the marketing scheme is achieved.
The method for processing the service of the internet of things provided by the embodiment of the application comprises the steps of classifying a large number of SIM cards according to industries to which the SIM cards belong based on account information of the large number of SIM cards, determining all the SIM cards included in at least one industry, determining a target expansion industry in the internet of things and a target expansion enterprise in the target expansion industry according to the account information of all the SIM cards included in all the industries, acquiring at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise and the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded in the internet of things, finally making a marketing scheme according to the operation business requirements of each terminal manufacturer to be expanded, and pushing the marketing scheme to the target expansion enterprise. According to the technical scheme, the marketing scheme of the terminal manufacturer to be expanded in the target expansion industry is made in a targeted mode according to the information of the mass SIM cards and the data resources in the Internet of things, the requirements of enterprises in the Internet of things in a certain industry can be met, and the marketing efficiency is improved.
Optionally, on the basis of the foregoing embodiment, fig. 3 is a schematic flow diagram of a second embodiment of a service processing method for the internet of things provided in the embodiment of the present application. As shown in fig. 3, in this embodiment, the step 22 (determining the target expansion industry in the internet of things and the target expansion enterprise in the target expansion industry according to the account information of all SIM cards included in all industries) may be implemented by the following steps:
step 31: and determining all industries corresponding to the mass SIM cards according to the account information of the mass SIM cards.
Optionally, in this embodiment, because the account information of the SIM card includes the industry to which the account belongs, the account information of the mass SIM cards is analyzed, and the SIM cards having the same industry to which the account belongs are classified into one type, so that all the industries corresponding to the mass SIM cards are determined.
Step 32: in the Internet of things, terminal information of all SIM cards included in each industry is acquired.
Wherein the terminal information includes: terminal model, terminal name and terminal manufacturer.
Optionally, in this embodiment, after determining all industries corresponding to a large number of SIM cards, searching is performed in the internet of things, and terminal information of all the SIM cards included in each industry, that is, terminal models, terminal names, and terminal manufacturers of terminal products corresponding to all the SIM cards included in each industry, is determined.
Optionally, the step (in the internet of things, obtaining terminal information of all SIM cards included in each industry) may be specifically implemented by the following method:
and acquiring terminal information of all SIM cards included in each industry in the Internet of things based on a webpage crawler method.
Specifically, an industry keyword, for example, the XX industry, is input in a search box of the processing platform, and a search engine of the processing platform obtains terminal information, such as terminal models, terminal names, and terminal manufacturers of all SIM cards included in the industry, through a web crawler method according to the industry keyword.
Optionally, in the embodiment of the present application, content specifically included in the terminal information is not limited, and the content may be determined according to an actual situation, which is not described herein again.
Optionally, the web crawler (also referred to as a web spider, a web robot, or a web chaser) is a program or script for automatically capturing web information according to a certain rule, and is a program capable of automatically extracting a web page, and lays a foundation for a search engine to download a web page from the web, and obtain terminal information of all SIM cards included in each industry from the internet of things according to an industry keyword, and is an important component of the search engine in the processing platform.
Step 33: and aiming at each industry, according to the terminal information of all the SIM cards, determining the sales information of the terminal product corresponding to the terminal information in the industry.
Optionally, in this embodiment, for one of all industries corresponding to a large number of SIM cards, according to terminal information of all SIM cards included in the industry, that is, terminal models, terminal names and terminal manufacturers of all SIM cards, sales information of each terminal model of each terminal manufacturer or a terminal product corresponding to a terminal name in the industry may be determined. Optionally, the sales information may include the sales amount, i.e., the operation condition of the terminal manufacturer.
Step 34: and determining a target expansion industry from the at least one industry according to the sales information.
Wherein, the target expansion industry is an industry of which the sales number is lower than the preset sales number in at least one industry.
Optionally, the business condition of the industry may be analyzed according to the sales information of the terminal products corresponding to the terminal information of all the SIM cards included in each industry, for example, a larger sales number in the sales information indicates that the industry develops more quickly, and conversely, a smaller sales number in the sales information indicates that the industry develops more slowly. Therefore, in order to perform important development on an industry with poor business conditions, a target expansion industry can be determined from at least one industry according to the relation between the sales quantity and the preset sales quantity in the industry, so as to perform the important development on the industry with the important development.
Step 35: and determining a target expansion enterprise in the target expansion industry according to the terminal information of all the SIM cards included in the target expansion industry.
Optionally, in this embodiment, after the target extension industry is determined from all industries, referring to the terminal information of all the SIM cards included in each industry determined in the step 32, the terminal information of all the SIM cards included in the target extension industry can be known, that is, the information of the terminal products used by all the internet of things enterprises in the target extension industry is determined.
According to the service processing method of the internet of things, all industries corresponding to the mass SIM cards are determined according to account information of the mass SIM cards, terminal information of all the SIM cards included in each industry is obtained in the internet of things, for each industry, according to the terminal information of all the SIM cards, sales information of terminal products corresponding to the terminal information in the industry is determined, then a target expansion industry is determined from at least one industry, and finally a target expansion enterprise in the target expansion industry is determined according to the terminal information of all the SIM cards included in the target expansion industry. The technical scheme can pointedly determine the target to expand the industry, and provides possibility for realizing successful recommendation of the business marketing scheme of the Internet of things.
Optionally, on the basis of the foregoing embodiment, fig. 4 is a schematic flow chart of a third embodiment of a service processing method for the internet of things provided in the embodiment of the present application. As shown in fig. 4, in this embodiment, the step 23 (in the internet of things, obtaining at least one terminal vendor to be extended corresponding to the target extension enterprise and the operator business requirement of the target extension enterprise for each terminal vendor to be extended) may be implemented by:
step 41: and acquiring the operator service information of all terminal manufacturers corresponding to the target expansion enterprise in the Internet of things.
Optionally, in this embodiment, after a target extension enterprise is determined in the target extension industry, according to step 32 in the embodiment shown in fig. 3, terminal information of all SIM cards included in the target extension industry in the internet of things may be obtained, and since the terminal information includes a terminal model, a terminal name, and a terminal manufacturer, terminal information of all SIM cards included in the target extension enterprise may be determined, correspondingly, all terminal manufacturers corresponding to the target extension enterprise may be determined, and then, operation business information carried by all terminal manufacturers may be determined, where the operation business information may include: the number of SIM cards of the operator used by the terminal manufacturer and/or the services of the operator used.
Step 42: and determining the number of SIM cards used by each terminal manufacturer according to the operation business information of each terminal manufacturer.
Optionally, in this embodiment, since the operator service information may include the number of SIM cards of the operator used by the terminal manufacturer, the number of SIM cards used by each terminal manufacturer may be obtained according to the operator service information of each terminal manufacturer.
Step 43: and determining at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise according to the number of SIM cards used by all terminal manufacturers.
Optionally, after obtaining the number of the SIM cards used by all the terminal manufacturers of the target expansion enterprise, at least one terminal manufacturer with a larger number of SIM cards may be used as the terminal manufacturer to be expanded. For example, in this embodiment, the at least one terminal vendor to be extended of the target extension enterprise may be the top 10 terminal vendors using the largest number of SIM cards.
Step 44: and determining the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded according to the operation business information of each terminal manufacturer to be expanded.
Optionally, the operator service information of each terminal manufacturer to be extended may be determined according to the operator service information of all the terminal manufacturers and the determined at least one terminal manufacturer to be extended, and the operator service requirement of the target extension enterprise for each terminal manufacturer to be extended, that is, the actual requirement of the target extension enterprise for the data traffic, the voice usage, and the operator value-added service, is obtained according to the operator service (including the data traffic, the voice usage, the value-added service, etc.) historically used by each terminal manufacturer to be extended and the actually required operator service.
Optionally, the manner of determining the operator business requirement of the target expansion enterprise for each terminal vendor to be expanded may be in a form of visiting through a door by a customer manager, or in another form, and is not limited herein.
According to the method for processing the service of the internet of things, in the internet of things, the operation business information of all terminal manufacturers corresponding to a target expansion enterprise is obtained, the number of SIM cards used by each terminal manufacturer is determined according to the operation business information of each terminal manufacturer, at least one terminal manufacturer to be expanded corresponding to the target expansion industry is determined according to the number of the SIM cards used by all the terminal manufacturers, and the operation business requirement of the target expansion enterprise on each terminal manufacturer to be expanded is determined according to the operation business information of each terminal manufacturer to be expanded. The technical scheme can accurately determine the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded, meets the real requirements of users, and improves the success rate of marketing scheme recommendation.
By combining the above embodiments, the technical scheme of the embodiment of the application combines data resources (information of a large number of SIM cards) in an operation business system with internet data resources, designs a marketing scheme for internet of things users (terminal manufacturers) by using a big data technology and a web crawler technology, obtains real requirements of the users by adopting a form of combining fact data and visit of customer managers, provides a personalized marketing scheme and a tariff plan in a targeted manner, and greatly improves marketing efficiency.
The following are embodiments of the apparatus of the present application that may be used to perform embodiments of the method of the present application. For details which are not disclosed in the embodiments of the apparatus of the present application, reference is made to the embodiments of the method of the present application.
Fig. 5 is a schematic structural diagram of a first service processing device of the internet of things according to an embodiment of the present application. The service processing device of the internet of things can be realized in the form of a processing platform, the processing platform can be integrated in a server or can be a server, and the processing platform can also be integrated in electronic equipment or can be electronic equipment. Optionally, in this embodiment of the application, the internet of things service marketing device may include: an acquisition module 51, a processing module 52, and a marketing module 53.
The obtaining module 51 is configured to identify account information of the SIM cards based on a large number of user identities, classify the large number of SIM cards according to an industry to which each SIM card belongs, and determine all SIM cards included in at least one industry;
the processing module 52 is configured to determine a target expansion industry in the internet of things and a target expansion enterprise in the target expansion industry according to the account information of all the SIM cards included in all the industries;
the obtaining module 51 is further configured to obtain, in the internet of things, at least one terminal manufacturer to be extended corresponding to the target extended enterprise and an operation business requirement of the target extended enterprise for each terminal manufacturer to be extended;
the marketing module 53 is configured to formulate a marketing scheme according to the business requirements of the operators corresponding to each terminal manufacturer to be extended, and push the marketing scheme to the target extension enterprise.
Optionally, in a possible implementation manner of this embodiment, the obtaining module 51 is further configured to obtain the information of the huge number of SIM cards from a service system of an operator before identifying account information of the SIM cards based on the huge number of subscriber identities, classifying the huge number of SIM cards according to an industry to which each SIM card belongs, and determining all SIM cards included in at least one industry.
Wherein the information comprises: basic information and account information, wherein the account information comprises: the method comprises the steps of identifying an account, the industry of the account, terminal information and corresponding to a plurality of SIM cards.
Optionally, in another possible implementation manner of this embodiment, the processing module 52 is configured to determine, according to the account information of all the SIM cards included in all the industries, a target expansion industry in the internet of things and a target expansion enterprise in the target expansion industry, and specifically:
the processing module 52 is specifically configured to determine all industries corresponding to the large number of SIM cards according to the account information of the large number of SIM cards, acquire terminal information of all SIM cards included in each industry in the internet of things, determine, for each industry, sales information of a terminal product corresponding to the terminal information in the industries according to the terminal information of all the SIM cards, determine, according to the sales information, a target expansion industry from the at least one industry, and determine, according to the terminal information of all the SIM cards included in the target expansion industry, a target expansion enterprise in the target expansion industry.
Wherein the terminal information includes: the target expansion industry is an industry of which the sales quantity is lower than the preset sales quantity in the at least one industry.
Optionally, in the foregoing possible implementation manner of this embodiment, the processing module 52 is configured to obtain, in the internet of things, terminal information of all SIM cards included in each industry, and specifically:
the processing module 52 is specifically configured to obtain terminal information of all SIM cards included in each industry in the internet of things based on a web crawler method.
Optionally, in another possible implementation manner of this embodiment, the obtaining module 51 is further configured to obtain, in the internet of things, at least one terminal manufacturer to be extended corresponding to the target extended enterprise and an operator business requirement of the target extended enterprise for each terminal manufacturer to be extended, specifically:
the obtaining module 51 is further specifically configured to obtain, in the internet of things, the operation business information of all terminal manufacturers corresponding to the target expansion enterprise, determine the number of SIM cards used by each terminal manufacturer according to the operation business information of each terminal manufacturer, determine at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise according to the number of SIM cards used by all terminal manufacturers, and determine the operation business requirement of the target expansion enterprise for each terminal manufacturer to be expanded according to the operation business information of each terminal manufacturer to be expanded.
The apparatus provided in the embodiment of the present application may be used to execute the method in the embodiments shown in fig. 2 to fig. 4, and the implementation principle and the technical effect are similar, which are not described herein again.
It should be noted that the division of the modules of the above apparatus is only a logical division, and the actual implementation may be wholly or partially integrated into one physical entity, or may be physically separated. And these modules can be realized in the form of software called by processing element; or may be implemented entirely in hardware; and part of the modules can be realized in the form of calling software by the processing element, and part of the modules can be realized in the form of hardware. For example, the determining module may be a processing element separately set up, or may be implemented by being integrated in a chip of the apparatus, or may be stored in a memory of the apparatus in the form of program code, and the function of the determining module is called and executed by a processing element of the apparatus. Other modules are implemented similarly. In addition, all or part of the modules can be integrated together or can be independently realized. The processing element described herein may be an integrated circuit having signal processing capabilities. In implementation, each step of the above method or each module above may be implemented by an integrated logic circuit of hardware in a processor element or an instruction in the form of software.
For example, the above modules may be one or more integrated circuits configured to implement the above methods, such as: one or more Application Specific Integrated Circuits (ASICs), or one or more microprocessors (DSPs), or one or more Field Programmable Gate Arrays (FPGAs), among others. For another example, when some of the above modules are implemented in the form of a processing element scheduler code, the processing element may be a general-purpose processor, such as a Central Processing Unit (CPU) or other processor that can call program code. As another example, these modules may be integrated together, implemented in the form of a system-on-a-chip (SOC).
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the application to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy disk, hard disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
Fig. 6 is a schematic structural diagram of a second service processing apparatus of the internet of things according to an embodiment of the present application. As shown in fig. 6, the service processing apparatus of the internet of things may include: a processor 61 and a memory 62 and a computer program stored on said memory 62 and executable on said processor 61, said processor 61 implementing the method as described above in the embodiments of fig. 2 to 4 when executing said program.
Optionally, an embodiment of the present application further provides a storage medium, where instructions are stored in the storage medium, and when the storage medium is run on a computer, the storage medium causes the computer to execute the method according to the embodiment shown in fig. 2 to 4.
Optionally, an embodiment of the present application further provides a chip for executing the instruction, where the chip is configured to execute the method in the embodiment shown in fig. 2 to 4.
The term "plurality" herein means two or more. The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship; in the formula, the character "/" indicates that the preceding and following related objects are in a relationship of "division".
It is to be understood that the various numerical references referred to in the embodiments of the present application are merely for descriptive convenience and are not intended to limit the scope of the embodiments of the present application.
It should be understood that, in the embodiment of the present application, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiment of the present application.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
Claims (10)
1. An Internet of things service processing method is characterized by comprising the following steps:
identifying account information of the SIM cards based on massive user identities, classifying the massive SIM cards according to the industry to which each SIM card belongs, and determining all the SIM cards included in at least one industry;
determining a target expansion industry in the Internet of things and a target expansion enterprise in the target expansion industry according to account information of all SIM cards in all industries;
in the Internet of things, acquiring at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise and the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded;
aiming at the operator business requirements corresponding to each terminal manufacturer to be expanded, a marketing scheme is formulated, and the marketing scheme is pushed to the target expansion enterprise;
the method for determining the target expansion industry in the internet of things and the target expansion enterprise in the target expansion industry according to the account information of all SIM cards in all industries comprises the following steps:
determining all industries corresponding to the massive SIM cards according to the account information of the massive SIM cards;
in the internet of things, terminal information of all SIM cards included in each industry is acquired, wherein the terminal information comprises: a terminal model, a terminal name and a terminal manufacturer;
for each industry, according to the terminal information of all the SIM cards, determining the sales information of the terminal products corresponding to the terminal information in the industry;
determining a target expansion industry from the at least one industry according to the sales information, wherein the target expansion industry is an industry of which the sales number is lower than a preset sales number in the at least one industry;
and determining a target expansion enterprise in the target expansion industry according to the terminal information of all the SIM cards included in the target expansion industry.
2. The method according to claim 1, wherein before the identifying the account information of the SIM cards based on the mass subscriber identities, classifying the mass SIM cards according to industries to which each SIM card belongs, and determining all SIM cards included in at least one industry, the method further comprises:
acquiring information of the massive SIM cards from a service system of an operator, wherein the information comprises: basic information and account information, wherein the account information comprises: the method comprises the steps of identifying an account, the industry of the account, terminal information and corresponding to a plurality of SIM cards.
3. The method according to claim 1, wherein the obtaining terminal information of all SIM cards included in each industry in the internet of things comprises:
and acquiring terminal information of all SIM cards included in each industry in the Internet of things based on a webpage crawler method.
4. The method according to any one of claims 1 to 3, wherein the obtaining, in the Internet of things, at least one terminal vendor to be extended corresponding to the target extension enterprise and an operator business requirement of the target extension enterprise for each terminal vendor to be extended includes:
acquiring operation business information of all terminal manufacturers corresponding to the target expansion enterprise in the Internet of things;
determining the number of SIM cards used by each terminal manufacturer according to the operation business information of each terminal manufacturer;
determining at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise according to the number of SIM cards used by all the terminal manufacturers;
and determining the operation business requirements of the target expansion enterprise on each terminal manufacturer to be expanded according to the operation business information of each terminal manufacturer to be expanded.
5. An internet of things service processing device is characterized by comprising: the system comprises an acquisition module, a processing module and a marketing module;
the acquisition module is used for identifying account information of the SIM cards based on massive user identities, classifying the massive SIM cards according to the industry to which each SIM card belongs, and determining all the SIM cards in at least one industry;
the processing module is used for determining a target expansion industry in the Internet of things and a target expansion enterprise in the target expansion industry according to account information of all SIM cards in all industries;
the obtaining module is further configured to obtain, in the internet of things, at least one terminal manufacturer to be extended corresponding to the target extension enterprise and an operation business requirement of the target extension enterprise for each terminal manufacturer to be extended;
the marketing module is used for formulating a marketing scheme aiming at the business demands of the operators corresponding to each terminal manufacturer to be expanded and pushing the marketing scheme to the target expansion enterprise;
the processing module is configured to determine a target expansion industry in the internet of things and a target expansion enterprise in the target expansion industry according to account information of all SIM cards included in all industries, and specifically includes:
the processing module is specifically configured to determine all industries corresponding to the massive SIM cards according to the account information of the massive SIM cards, acquire terminal information of all SIM cards included in each industry in the internet of things, determine, for each industry, sales information of a terminal product corresponding to the terminal information in the industries according to the terminal information of all the SIM cards, determine, according to the sales information, a target extension industry from the at least one industry, and determine, according to the terminal information of all the SIM cards included in the target extension industry, a target extension enterprise in the target extension industry, where the terminal information includes: the target expansion industry is an industry of which the sales quantity is lower than the preset sales quantity in the at least one industry.
6. The apparatus according to claim 5, wherein the obtaining module is further configured to obtain the information of the huge number of SIM cards from a service system of an operator before identifying account information of the SIM cards based on the huge number of subscriber identities, classifying the huge number of SIM cards according to industries to which each SIM card belongs, and determining all SIM cards included in at least one industry, where the information includes: basic information and account information, wherein the account information comprises: the method comprises the steps of identifying an account, the industry of the account, terminal information and corresponding to a plurality of SIM cards.
7. The apparatus according to claim 5, wherein the processing module is configured to, in the internet of things, obtain terminal information of all SIM cards included in each industry, specifically:
the processing module is specifically used for acquiring terminal information of all SIM cards included in each industry in the Internet of things based on a webpage crawler method.
8. The apparatus according to any one of claims 5 to 7, wherein the obtaining module is further configured to obtain, in the internet of things, at least one terminal vendor to be extended corresponding to the target extended enterprise and an operator business requirement of the target extended enterprise for each terminal vendor to be extended, specifically:
the obtaining module is specifically configured to obtain, in the internet of things, the operation business information of all terminal manufacturers corresponding to the target expansion enterprise, determine the number of SIM cards used by each terminal manufacturer according to the operation business information of each terminal manufacturer, determine at least one terminal manufacturer to be expanded corresponding to the target expansion enterprise according to the number of SIM cards used by all terminal manufacturers, and determine the operation business requirement of the target expansion enterprise for each terminal manufacturer to be expanded according to the operation business information of each terminal manufacturer to be expanded.
9. An internet of things service processing apparatus comprising a processor, a memory and a computer program stored on the memory and executable on the processor, wherein the processor executes the program to implement the method of any one of claims 1 to 4.
10. A storage medium having stored therein instructions which, when run on a computer, cause the computer to perform the method of any one of claims 1-4.
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