CN108280672A - Media promotion method and device - Google Patents
Media promotion method and device Download PDFInfo
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- CN108280672A CN108280672A CN201710011367.7A CN201710011367A CN108280672A CN 108280672 A CN108280672 A CN 108280672A CN 201710011367 A CN201710011367 A CN 201710011367A CN 108280672 A CN108280672 A CN 108280672A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
- H04L51/046—Interoperability with other network applications or services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
A kind of media promotion method of offer of the embodiment of the present invention and device.This method includes：Media server receives the log-on message that user terminal is sent；User's checking is carried out according to the log-on message；After being verified, according to the log-on message, 2 D code information is generated, the 2 D code information includes user's id information；It obtains and the associated user's operation of the 2 D code information；Believe according to the associated user's operation of the 2 D code information, determination and distribution integral.The embodiment of the present invention is by making full use of the maturity and popularization of the social class software itself in mobile intelligent terminal equipment, realize that the information such as media class APP, microblogging, wechat issue channel Rapid Popularization, promote registration user, the initiative of new user is mutually promoted, developed to concern bean vermicelli, the difficulty and cost that reduction enterprise new media account is promoted.
Description
Technical field
The present embodiments relate to field of communication technology more particularly to a kind of media promotion methods and device.
Background technology
In the prior art, instant communication software has become means of communication indispensable in people's daily life, immediately
Communication software not only increases interpersonal information transfer efficiency, also improves interpersonal information Transfer Quality.
But nowadays people only carry out word, voice, video friendship by instant communication software and the good friend of oneself or household
Stream, also underuses the function of instant communication software, and it is greatly and of high cost to result in the difficulty that enterprise's new media account is promoted.
Invention content
A kind of media promotion method of offer of the embodiment of the present invention and device, to reduce the difficulty that enterprise's new media account is promoted
And cost.
The one side of the embodiment of the present invention is to provide a kind of media promotion method, including：
Media server receives the log-on message that user terminal is sent；
The media server carries out user's checking according to the log-on message；
After being verified, the media server generates 2 D code information, the Quick Response Code letter according to the log-on message
Breath includes user's id information；
The media server obtains and the associated user's operation of the 2 D code information；
The media server according to the associated user's operation of the 2 D code information, determine and distribution integral information.
The other side of the embodiment of the present invention is to provide a kind of media popularization device, including：
Receiving module, the log-on message for receiving user terminal transmission；
Authentication module, for carrying out user's checking according to the log-on message；
Generation module, after being passed through according to log-on message progress user's checking for the authentication module, according to described
Log-on message generates 2 D code information, and the 2 D code information includes user's id information；
Acquisition module, for obtaining and the associated user's operation of the 2 D code information；
Determining module determines simultaneously distribution integral information for basis and the associated user's operation of the 2 D code information.
Media promotion method and device provided in an embodiment of the present invention, by making full use of in mobile intelligent terminal equipment
The maturity and popularization of social class software itself realize that the information such as media class APP, microblogging, wechat issue channel Rapid Popularization,
Promote registration user, the initiative of new user is mutually promoted, developed to concern bean vermicelli, the difficulty that reduction enterprise new media account is promoted
And cost.
Description of the drawings
Fig. 1 is media promotion method flow chart provided in an embodiment of the present invention；
Fig. 2 is the structural schematic diagram of media server provided in this embodiment；
Fig. 3 is the structure chart that media provided in an embodiment of the present invention promote device；
Fig. 4 is the structure chart that the media that another embodiment of the present invention provides promote device.
Specific implementation mode
Fig. 1 is media promotion method flow chart provided in an embodiment of the present invention；Fig. 2 is media services provided in this embodiment
The structural schematic diagram of device.The embodiment of the present invention only passes through the good friend or household of instant communication software and oneself for nowadays people
Word, voice, video exchange are carried out, the function of instant communication software is also underused, provides media promotion method, the party
Method is as follows：
Step S101, media server receives the log-on message that user terminal is sent.
It is illustrated in figure 2 the structural schematic diagram of media server provided in this embodiment, media server includes user's pipe
Manage unit, integration managing unit, Quick Response Code administrative unit, wherein service management unit is mainly responsible for carries out body to accessing user
Part identification, verification, and judge its account ID and identification in each new media system, and for user in each new media system
Critical behavior in system carries out operation note；Integration managing unit is mainly responsible for for defining different user behavior institute mappings
Integral and acquisition rule, and record the detailed integration information of each account.It is defined by Integral Rule, integral can be converted to existing
Gold or commodity；Quick Response Code administrative unit is mainly responsible for the Quick Response Code for being generated for user and including ID identity identification informations, to track
Critical behavior of the user between non-computer systems, so as to record its operation note information.
Specifically, the executive agent of the present embodiment can be media server, the media server can different media it is each
Self-corresponding server, when client is registered by each new media server, by standard interface, log-on message can be passed
To service management unit.
Step S102, the described media server carries out user's checking according to the log-on message.
Optionally, the media server is according to the log-on message, determine the log-on message whether repeated registration.
Service management unit judges whether the User ID repeats, if is new client.If new client then completes to record, if
It is to have client then to return to User ID occupied information.For registered client, service management unit continues to judge that it is
It is no to be registered in current new media channel, it is recorded if unregistered, if registered, to return to User ID occupied
Information.
Step S103, after user's checking passes through, the media server generates Quick Response Code letter according to the log-on message
Breath, the 2 D code information includes user's id information.
Specifically, 2 D code information is two-dimension code image.
After client's successful registration, service management unit can trigger Quick Response Code administrative unit, and a packet is generated for existing customer
The popularization Quick Response Code of the id information containing active user, so that user can realize computer in such a way that two-dimension code image is shared
The information interaction carried out except system is transmitted with information, and can carry out client's critical behavior operation by Quick Response Code in future
Tracking.
Step S104, the described media server obtains and the associated user's operation of the 2 D code information.
In the present embodiment, including but not limited to following to operate with the associated user's operation of the 2 D code information：It reads
It reads, share, commenting on, registering, participation activity, commending friends registration, commending friends are read, commending friends are registered, commending friends are joined
With activity.
Client can carry out various operations by the Integral Rule understood in new media system and (read, shares, comments
By, register, participation activity) and obtain corresponding integral, system, will automatically by user's operation behavior record in service management unit
The integration information of client is recorded in integration managing unit.Client is by the popularization Quick Response Code comprising user's id information in department of computer science
The operation behaviors such as the information interaction carried out except system and information transmission (commending friends registration, commending friends reading, commending friends
Register, commending friends participation activity), when recommended good friend by the popularization Quick Response Code come when carrying out relevant operation, system incite somebody to action from
User's id information is extracted in the dynamic Quick Response Code from popularization, while record is recommended behavior and the integral of good friend itself, also can
The popularization user's id information for realizing the operation is automatically recorded, can subsequently to reward promoting user.
Step S105, the described media server according to the associated user's operation of the 2 D code information, determine simultaneously distribute
Integration information.
The number of levels of reward on total mark, such as 2 layers can be set in integration managing unit, expression can to current operation user,
Active user is recommended to be rewarded come the user operated；And be set as 3 layers, then the user that can be operated to recommending active user,
The 3rd layer of user for recommending it to register when its first registers award, and can also be arranged 4 layers, 5 layers ...；System
System can be arranged reward ratio for different user level, such as the first level reward 100%, the 2nd level reward 50%, the
3 levels reward 20%, and so on.
The present embodiment is by making full use of the maturity of the social class software itself in mobile intelligent terminal equipment and popularizing
Property, it realizes that the information such as media class APP, microblogging, wechat issue channel Rapid Popularization, promotes registration user, concern bean vermicelli mutually pushes away
Extensively, develop the initiative of new user, reduce difficulty and cost that enterprise's new media account is promoted.
On the basis of the above embodiments, the media server can also send the integral letter to the user terminal
Breath, and integral obtain rule.Specifically, service management unit can trigger integration managing unit, visitor can be showed by all
The Integral Rule at family is shown, and is integrated, is passed through so that client understands integral system and client is excited to be obtained by operation behavior
Integral removes exchange for ready money or commodity.In addition, service management unit can trigger integration managing unit, integrated according to defined in backstage
Rule prompts obtained reward on total mark to existing customer, and prompts the user whether to convert to now according to accumulated point exchanging rule
Gold or commodity.
In addition, the triggering rule of reward on total mark can be arranged in integration managing unit, i.e., when integral rises to different number
Or the integral of different proportion can be exchanged by different time length, such as continuously register 5 days and reward 1 times of integral, contact 30
1.5 times of integrals of its reward.In addition, the triggering rule of accumulated point exchanging can also be arranged in integration managing unit, i.e., when integral increases
It could exchange to certain amount or after a certain period of time, or rise to different number or can be exchanged by different time length
Different grades of reward commodity.
The present embodiment is by making full use of the maturity of the social class software itself in mobile intelligent terminal equipment and popularizing
Property, it realizes that the information such as media class APP, microblogging, wechat issue channel Rapid Popularization, promotes registration user, concern bean vermicelli mutually pushes away
Extensively, develop the initiative of new user, reduce difficulty and cost that enterprise's new media account is promoted.
Fig. 3 is the structure chart that media provided in an embodiment of the present invention promote device.Media provided in an embodiment of the present invention push away
Wide device can execute the process flow of media promotion method embodiment offer, as shown in figure 3, it includes connecing that media, which promote device 30,
Receive module 31, authentication module 32, generation module 33, acquisition module 34, determining module 35, wherein receiving module 31 is for receiving
The log-on message that user terminal is sent；Authentication module 32 is used to carry out user's checking according to the log-on message；Generation module 33
After passing through according to log-on message progress user's checking for the authentication module, according to the log-on message, two dimension is generated
Code information, the 2 D code information includes user's id information；Acquisition module 34 is associated with the 2 D code information for obtaining
User's operation；Determining module 35 is used for basis and the associated user's operation of the 2 D code information, determines simultaneously distribution integral information.
The embodiment of the present invention by make full use of the social class software itself in mobile intelligent terminal equipment maturity and
Popularization realizes that the information such as media class APP, microblogging, wechat issue channel Rapid Popularization, promotes registration user, concern bean vermicelli phase
The initiative of new user is mutually promoted, developed, difficulty and cost that enterprise's new media account is promoted are reduced.
Fig. 4 is the structure chart that the media that another embodiment of the present invention provides promote device.On the basis of the above embodiments,
Authentication module 32 is specifically used for according to the log-on message, determine the log-on message whether repeated registration.
The 2 D code information is two-dimension code image.It further includes sending module 36, sending module 36 that media, which promote device 30,
For sending the integration information, and integral acquisition rule to the user terminal.
The described and associated user's operation of the 2 D code information, including but not limited to following operation：It reads, share, comment
By, register, participation activity, commending friends registration, commending friends read, commending friends register, commending friends participation activity.
Media provided in an embodiment of the present invention, which promote device, can be specifically used for executing the method implementation that above-mentioned Fig. 1 is provided
Example, details are not described herein again for concrete function.
The embodiment of the present invention by make full use of the social class software itself in mobile intelligent terminal equipment maturity and
Popularization realizes that the information such as media class APP, microblogging, wechat issue channel Rapid Popularization, promotes registration user, concern bean vermicelli phase
The initiative of new user is mutually promoted, developed, difficulty and cost that enterprise's new media account is promoted are reduced.
In conclusion the embodiment of the present invention is by making full use of the social class software itself in mobile intelligent terminal equipment
Maturity and popularization realize that the information such as media class APP, microblogging, wechat issue channel Rapid Popularization, promote registration user, close
The initiative of new user is mutually promoted, developed to note bean vermicelli, reduces difficulty and cost that enterprise's new media account is promoted.
In several embodiments provided by the present invention, it should be understood that disclosed device and method can pass through it
Its mode is realized.For example, the apparatus embodiments described above are merely exemplary, for example, the division of the unit, only
Only a kind of division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component can be tied
Another system is closed or is desirably integrated into, or some features can be ignored or not executed.Another point, it is shown or discussed
Mutual coupling, direct-coupling or communication connection can be the INDIRECT COUPLING or logical by some interfaces, device or unit
Letter connection can be electrical, machinery or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple
In network element.Some or all of unit therein can be selected according to the actual needs to realize the mesh of this embodiment scheme
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit being realized in the form of SFU software functional unit can be stored in one and computer-readable deposit
In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are used so that a computer
It is each that equipment (can be personal computer, server or the network equipment etc.) or processor (proces sor) execute the present invention
The part steps of a embodiment the method.And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (Read-
Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. it is various
The medium of program code can be stored.
Those skilled in the art can be understood that, for convenience and simplicity of description, only with above-mentioned each function module
Division progress for example, in practical application, can be complete by different function modules by above-mentioned function distribution as needed
At the internal structure of device being divided into different function modules, to complete all or part of the functions described above.On
The specific work process for stating the device of description, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, it will be understood by those of ordinary skill in the art that：Its according to
So can with technical scheme described in the above embodiments is modified, either to which part or all technical features into
Row equivalent replacement；And these modifications or replacements, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (10)
1. a kind of media promotion method, which is characterized in that including：
Media server receives the log-on message that user terminal is sent；
The media server carries out user's checking according to the log-on message；
After being verified, the media server generates 2 D code information, the 2 D code information packet according to the log-on message
Include user's id information；
The media server obtains and the associated user's operation of the 2 D code information；
The media server according to the associated user's operation of the 2 D code information, determine and distribution integral information.
2. according to the method described in claim 1, it is characterized in that, the media server is used according to the log-on message
Family is verified, including：
The media server according to the log-on message, determine the log-on message whether repeated registration.
3. according to the method described in claim 1, it is characterized in that, the 2 D code information is two-dimension code image.
4. according to the method described in claim 1, it is characterized in that, further including：
The media server sends the integration information to the user terminal, and integral obtains rule.
5. according to claim 1-4 any one of them methods, which is characterized in that the described and associated use of the 2 D code information
Family operates, including but not limited to following operation：
It reads, share, commenting on, registering, participation activity, commending friends registration, commending friends are read, commending friends are registered, recommended
Good friend's participation activity.
6. a kind of media promote device, which is characterized in that including：
Receiving module, the log-on message for receiving user terminal transmission；
Authentication module, for carrying out user's checking according to the log-on message；
Generation module, after being passed through according to log-on message progress user's checking for the authentication module, according to the registration
Information generates 2 D code information, and the 2 D code information includes user's id information；
Acquisition module, for obtaining and the associated user's operation of the 2 D code information；
Determining module determines simultaneously distribution integral information for basis and the associated user's operation of the 2 D code information.
7. media according to claim 6 promote device, which is characterized in that the authentication module is specifically used for according to
Log-on message, determine the log-on message whether repeated registration.
8. media according to claim 6 promote device, which is characterized in that the 2 D code information is two-dimension code image.
9. media according to claim 6 promote device, which is characterized in that further include：
Sending module, for sending the integration information, and integral acquisition rule to the user terminal.
10. promoting device according to claim 6-9 any one of them media, which is characterized in that described to believe with the Quick Response Code
Associated user's operation is ceased, including but not limited to following operation：
It reads, share, commenting on, registering, participation activity, commending friends registration, commending friends are read, commending friends are registered, recommended
Good friend's participation activity.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710011367.7A CN108280672A (en) | 2017-01-06 | 2017-01-06 | Media promotion method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710011367.7A CN108280672A (en) | 2017-01-06 | 2017-01-06 | Media promotion method and device |
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| CN108280672A true CN108280672A (en) | 2018-07-13 |
Family
ID=62801099
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| CN201710011367.7A Pending CN108280672A (en) | 2017-01-06 | 2017-01-06 | Media promotion method and device |
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| CN109472647A (en) * | 2018-11-16 | 2019-03-15 | 重庆晶皛广告传媒有限公司 | A kind of internet advertisement system method for running |
| CN109962985A (en) * | 2019-04-04 | 2019-07-02 | 巩傅鹏 | Data-sharing systems, method, apparatus and shared data equipment |
| CN111489197A (en) * | 2020-04-09 | 2020-08-04 | 北京思特奇信息技术股份有限公司 | Online/offline service promotion method and device, electronic equipment and storage medium |
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Application publication date: 20180713 |
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