CN108241987A - A kind of Advertisement Server, advertisement machine, mobile terminal, control method and audio, advertisement broadcast method - Google Patents
A kind of Advertisement Server, advertisement machine, mobile terminal, control method and audio, advertisement broadcast method Download PDFInfo
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Abstract
The present invention relates to a kind of Advertisement Server, the Advertisement Server includes：Processing module formulates corresponding advertising plan, ad content to vocal print audio, and receives the request message of mobile terminal transmission, wherein, the request message is the message that request sends the corresponding advertising plan of the vocal print audio, ad content.The ad content, advertising plan are sent to the mobile terminal by control module according to the request message.The present invention also provides a kind of advertisement machine, mobile terminal, control method, audio frequency playing method, advertisement broadcast methods.Advertisement Server provided by the invention, advertisement machine, mobile terminal, control method, audio frequency playing method, advertisement broadcast method can flexibly be prepared advertising playing plan by vocal print audio, in the case where not influencing advertisement machine video playing, in mobile terminal playing respective advertisement, the dispensing effect of advertisement is promoted.
Description
【Technical field】
The present invention relates to field of advertisement spotting more particularly to a kind of server, advertisement machine, mobile terminal, control method and
Audio, advertisement broadcast method.
【Background technology】
With the update of mobile terminal and the continuous development of mobile communication technology, mobile terminal is brought to human lives
Great convenience, such as voice, visual telephone, online, listen to music, watch movie, cuisines, predetermined ticket or even mobile-phone payment etc..
Following mobile terminal will integrate more functions, thoroughly change people's live and work mode.
Application on Voiceprint Recognition is had been used at present in outdoor advertising machine and advertisement frame, has oneself unique advantage, can be independent
It is realized in content, user is allowed to browse corresponding recommended advertisements while watching video.Mobile terminal around advertisement machine simultaneously
The vocal print advertisement can be received, expands the covering surface of advertisement.The fast development of mobile terminal enables Application on Voiceprint Recognition
It is widely used in mobile terminal, plays a significant role.
In internet and programme content increasingly abundant today, it is many people to be obtained information by TV and OTT set-top box
A kind of important channel to obtain information.Conventional ads realization method is shows by template configuration in IPTV (Web TV)
Respective advertisement, the degree of coupling is high and is unfavorable for user class difference.In addition, for IPTV system, content supplier is often
Limitation limits programme content, and operator can not be implanted into corresponding ad information according to the needs of oneself, to own operations
Cause some obstacles.Especially present society's broadcast, TV and internet etc. are flooded with advertisement everywhere, many times user
There is conflict psychology.Current IPTV system is integrated with pause and corner advertisements, improves user experience to a certain extent.But
User more desirably directly watches programme content, can filter out advertisement or not influence current viewing experience at least.
【Invention content】
In view of this, the present invention provides a kind of Advertisement Server, the Advertisement Server includes：
Processing module for formulating corresponding advertising plan, ad content to vocal print audio, and receives mobile terminal transmission
Request message, wherein, the request message is that request sends the vocal print audio corresponding advertising plan, ad content disappears
Breath；
Control module, it is described mobile whole for being sent to the ad content, advertising plan according to the request message
End.
Optionally, the Advertisement Server further includes：
Relating module for the vocal print audio, the advertising plan and programme content to be associated, is associated with
Table, and the contingency table is transferred to advertisement machine.
Optionally, the Advertisement Server further includes：
Module is made, for making vocal print film source, wherein, the sound source film source is to include ad content unique mark message
Address link；
The control module is additionally operable to be obtained in the advertisement according to the ad content unique mark of the vocal print film source
Hold.
Optionally, the vocal print film source further includes advertisement title information, ad content profile information.
Optionally, the Advertisement Server further includes：
Statistical module sends the number of the ad content, and generate advertisement and broadcast for recording the mobile terminal request
Put number statistical report form.
Optionally, the advertising plan include setting location advertising, advertisement rank, the advertising time, ad content type,
Advertisement supporting language, advertising user grouping, advertising provider, wherein, the location advertising include corner advertisements, preceding slotting advertisement,
Advertisement, pause advertisement are inserted afterwards, and the advertisement rank includes emergency alarm notice, general commercial advertisement, and the advertising time includes
Advertisement duration, advertisement sart point in time, advertising space time, the type of the ad content include picture, link, audio, regard
Frequently, the advertising user grouping includes member user, general user.
The present invention also provides a kind of advertisement machine, the advertisement machine includes：
Playing module, for obtaining the corresponding advertising plan of programme content, when playing the programme content, described wide
The advertisement play time for accusing plan plays vocal print audio, wherein, the vocal print audio includes ad content message, advertising plan
Message.
Optionally, the advertisement machine further includes：
Reminding module, for when playing the programme content, being shown in the advertisement play time of the advertising plan
Prompting message, wherein, the prompting message is used to that user to be reminded to receive the vocal print audio by mobile terminal.
Optionally, the advertisement machine further includes：
Receiving module, for receiving the contingency table of Advertisement Server transmission, the contingency table includes programme content, vocal print sound
Frequently, the correspondence of advertising plan, and the contingency table is transferred to the mobile terminal；
The playing module is additionally operable to obtain the corresponding advertising plan of the programme content, vocal print according to the contingency table
Audio.
The present invention also provides a kind of mobile terminal, the mobile terminal includes：
Parsing module for receiving the vocal print audio of advertisement machine transmission, is parsed to obtain vocal print to the vocal print audio
Information, wherein, the voiceprint includes ad content message, advertising plan message；
Display module, for according to the voiceprint from Advertisement Server obtain ad content, advertising plan, and according to
The advertising plan is shown the ad content.
Optionally, the display module is additionally operable to receive the vocal print film source that the Advertisement Server is sent, the vocal print piece
Source includes ad content profile information, advertisement title information, and the ad content profile information, the advertisement title information are shown
Show the status bar in the mobile terminal.
Optionally, the display module is additionally operable to, when ad content is picture and third party's URL link, start local
Browser is opened, and when ad content is audio, starts audio player plays, when ad content is video, starts video
Player plays device plays.
The present invention also provides a kind of control method, the method that the vocal print advertisement plays includes：
Corresponding advertising plan, ad content are formulated to vocal print audio, and receive the request message of mobile terminal transmission,
In, the request message is the message that request sends the corresponding advertising plan of the vocal print audio, ad content；
The ad content, advertising plan are obtained, and the ad content, advertising plan are sent out according to the request message
Give the mobile terminal.
Optionally, after the corresponding advertising plan to the formulation of vocal print audio, the control method further includes：
The vocal print audio, the advertising plan and programme content are associated, obtain contingency table, and by the association
Table is transferred to advertisement machine.
Optionally, the acquisition ad content includes：
The ad content is obtained according to vocal print film source, wherein, the sound source film source is to include ad content unique mark
The address link of message.
Optionally, the vocal print film source further includes advertisement title information, ad content profile information.
Optionally, the control method further includes：
It records the mobile terminal request and sends the number of the ad content, and generate advertisement broadcasting time statistics report
Table.
Optionally, the advertising plan include setting location advertising, advertisement rank, the advertising time, ad content type,
Advertisement supporting language, advertising user grouping, advertising provider, wherein, the location advertising include corner advertisements, preceding slotting advertisement,
Advertisement, pause advertisement are inserted afterwards, and the advertisement rank includes emergency alarm notice, general commercial advertisement, and the advertising time includes
Advertisement duration, advertisement sart point in time, advertising space time, the type of the ad content include picture, link, audio, regard
Frequently, the advertising user grouping includes member user, general user.
The present invention also provides a kind of audio frequency playing method, the audio frequency playing method includes：
The corresponding advertising plan of programme content is obtained, when playing the programme content, in the advertisement of the advertising plan
Play time plays vocal print audio, wherein, the vocal print audio includes ad content message, advertising plan message.
Optionally, the audio frequency playing method further includes：
When playing the programme content, in the advertisement play time display reminding message of the advertising plan, wherein,
The prompting message is used to that user to be reminded to receive the vocal print audio by mobile terminal.
Optionally, the corresponding advertising plan of the acquisition programme content includes：
The contingency table that Advertisement Server is sent is received, the contingency table includes programme content, vocal print audio, advertising plan
Correspondence, and the contingency table is transferred to the mobile terminal；
Advertising plan, the vocal print audio of the programme content are obtained according to the contingency table.
The present invention also provides a kind of advertisement broadcast method, the advertisement broadcast method includes：
The vocal print audio that advertisement machine is sent is received, the vocal print audio is parsed to obtain voiceprint, wherein, it is described
Voiceprint includes ad content message, advertising plan message；
Ad content, advertising plan are obtained, and according to the advertising plan from Advertisement Server according to the voiceprint
The ad content is shown.
Optionally, the advertisement broadcast method further includes：
Receive the vocal print film source that the Advertisement Server is sent, the vocal print film source includes ad content profile information, wide
Accuse heading message, by the ad content profile information, the advertisement title presentation of information the mobile terminal status bar.
Optionally, it is described the ad content is shown according to the advertising plan including：
When ad content is picture and third party's URL link, starts local browser and open；
When ad content is audio, start audio player plays；
When ad content is video, start video player player plays.
Advertisement Server provided by the invention, advertisement machine, mobile terminal, control method and audio, advertisement broadcast method energy
Corresponding ad content, advertising plan, programme content are formulated to vocal print audio by Advertisement Server, mobile terminal receives advertisement
After the vocal print audio that machine sowing is put, corresponding ad content, advertising plan are obtained according to vocal print audio, according to the advertising plan of acquisition
Broadcasting advertisement content is adapted to any advertisement and plays scene, and ad content can be video, the media resources such as audio, picture,
Vocal print audio is simple, reduces transmission interference, improves hit rate, and neighbouring mobile terminal can be made by sending advertisement by vocal print audio
It can detect vocal print audio and then obtain corresponding ad content, expand covering surface, overcome current programme content well
In forbid be inserted into advertisement limitation, can flexibly prepare advertising playing plan, in the situation for not influencing advertisement machine video playing
Under, it allows mobile terminal playing respective advertisement, promotes the dispensing effect of advertisement.
【Description of the drawings】
Fig. 1 be one Fig. 1 of the embodiment of the present invention be one advertisement machine of the embodiment of the present invention, mobile terminal, Advertisement Server should
Use environment map；
Fig. 2 is the functional block diagram of two Advertisement Server of the embodiment of the present invention；
Fig. 3 is the functional block diagram of three Advertisement Server of the embodiment of the present invention；
Fig. 4 is the functional block diagram of four advertisement machine of the embodiment of the present invention；
Fig. 5 is the functional block diagram of five advertisement machine of the embodiment of the present invention；
Fig. 6 is the functional block diagram of six mobile terminal of the embodiment of the present invention；
Fig. 7 be seven advertisement machine of the embodiment of the present invention, mobile terminal, Advertisement Server applied environment figure；
Fig. 8 is the flow chart of 8 control method of the embodiment of the present invention；
Fig. 9 is the flow chart of 9 control method of the embodiment of the present invention；
Figure 10 is the flow chart of 10 audio frequency playing method of the embodiment of the present invention；
Figure 11 is the flow chart of 11 audio frequency playing method of the embodiment of the present invention；
Figure 12 is the flow chart of 12 advertisement broadcast method of the embodiment of the present invention；
Figure 13 is the flow chart of 13 advertisement broadcast method of the embodiment of the present invention；
Figure 14 is the schematic diagram of request ad content message that 14 mobile terminal of the embodiment of the present invention is sent；
Figure 15 is that the present invention implements the schematic diagram that 15 Advertisement Servers return to ad content.
【Specific embodiment】
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, it is right
The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only to explain the present invention, not
For limiting the present invention.
Embodiment one
Referring to Fig. 1, Fig. 1 be one advertisement machine of the embodiment of the present invention, mobile terminal, Advertisement Server applied environment figure.
Include advertisement machine 20, mobile terminal 30, Advertisement Server 10 in Fig. 1.Advertisement machine 20 communicates with mobile terminal 30, mobile
Terminal 30 communicates with Advertisement Server 10, and Advertisement Server 10 communicates with advertisement machine 20, wherein, advertisement machine 20 is unlimited
In set-top box or other-end, such as mobile phone, tablet etc..With reference to figure to advertisement machine, mobile terminal, advertising service
Device is described in detail.
Embodiment two
Referring to Fig. 2, Fig. 2 is the functional block diagram of two Advertisement Server of the embodiment of the present invention, advertising service shown in Fig. 2
Device 10 is applied in application environment shown in FIG. 1, and Advertisement Server 10 includes processing module 101, control module 102.It ties below
Fig. 1-2 is closed each function module of Advertisement Server 10 is described in detail.
Processing module 101 formulates corresponding advertising plan, ad content to vocal print audio, and receives mobile terminal 30 and send
Request message, wherein, request message is the message that request sends the corresponding advertising plan of vocal print audio, ad content.Control
Ad content, advertising plan are sent to mobile terminal 30 by module 102 according to request message.
Embodiment three
Referring to Fig. 3, Fig. 3 is the functional block diagram of three Advertisement Server of the embodiment of the present invention, advertising service shown in Fig. 3
Device 10 is applied in application environment shown in FIG. 1, and Advertisement Server 10 includes processing module 101, control module 102, association mould
Block 103 makes module 104, statistical module 105.It is carried out with reference to each function module of Fig. 1,3 pairs of Advertisement Servers 10 detailed
It describes in detail bright.
Processing module 101 formulates corresponding advertising plan, ad content to vocal print audio, and receives mobile terminal 30 and send
Request message, wherein, request message is the message that request sends the corresponding advertising plan of vocal print audio, ad content, advertisement
Plan includes setting location advertising, advertisement rank, advertising time, the type of ad content, advertisement supporting language, advertising user point
Group, advertising provider, wherein, location advertising includes corner advertisements, preceding slotting advertisement, inserts advertisement, pause advertisement, advertisement rank packet afterwards
Emergency alarm notice, general commercial advertisement are included, the advertising time includes advertisement duration, advertisement sart point in time, advertising space time,
The type of ad content includes picture, link, audio, video.Control module 102 is according to request message by ad content, advertisement
Plan is sent to mobile terminal 30.
Vocal print audio, programme content, advertising plan are associated by relating module 103, obtain contingency table, and by contingency table
It is transferred to advertisement machine 20.It makes module 104 and makes vocal print film source, wherein, sound source film source is to include ad content unique mark to disappear
The address link of breath, supplementary explanation, vocal print film source further include advertisement title information, ad content profile information, and citing comes
It says, sound source film source includes the website links of following form：http://baidu.comAdcode=xxx＆title=xxxx＆
Content=xx, wherein, adcode is ad content voiceprint, is in a unique existing advertisement in ad system
Hold unique mark；Title is advertisement title information；Content is ad content profile information, in the state of mobile terminal
It is prompted on column.When needing to obtain specific ad content, control module 102 is uniquely marked according to the ad content of vocal print film source
Know and obtain ad content.Statistical module 105 records the request of mobile terminal 30 and sends the number of specific ad content, and generates advertisement
Broadcasting time statistical report form.
Embodiment 4
Referring to Fig. 4, Fig. 4 is the functional block diagram of four advertisement machine of the embodiment of the present invention, advertisement machine 20 shown in Fig. 4 is applied
In application environment shown in FIG. 1, advertisement machine 20 includes playing module 201.With reference to Fig. 1, each work(of 4 pairs of advertisement machines 20
Energy module is described in detail.
Playing module 201 obtains the corresponding advertising plan of programme content, when program content playing, in the wide of advertising plan
It accuses play time and plays vocal print audio, wherein, vocal print audio includes ad content message.
Embodiment five
Referring to Fig. 5, Fig. 5 is the functional block diagram of five advertisement machine of the embodiment of the present invention, advertisement machine 20 shown in fig. 5 is applied
In application environment shown in FIG. 1, advertisement machine 20 includes playing module 201, reminding module 202, receiving module 203.It ties below
Close Fig. 1, each function module of 5 pairs of advertisement machines 20 is described in detail.
Receiving module 203 receive Advertisement Server 10 send contingency table, contingency table include programme content, vocal print audio,
The correspondence of advertising plan, and the contingency table is transferred to the mobile terminal 30.Playing module 202 is obtained according to contingency table
The advertising plan of programme content is taken, when program content playing, vocal print audio is played in the advertisement play time of advertising plan,
Wherein, vocal print audio includes ad content Messages Message.Reminding module 202 is when program content playing, in the wide of advertising plan
Play time display reminding message is accused, wherein, prompting message is used to that user to be reminded to pass through the reception vocal print audio of mobile terminal 30.
Embodiment six
Referring to Fig. 6, Fig. 6 is the functional block diagram of six mobile terminal of the embodiment of the present invention, mobile terminal 30 shown in fig. 5
Applied in application environment shown in FIG. 1, advertisement machine 20 includes parsing module 301, display module 302.With reference to Fig. 1,6 pairs
Each function module of mobile terminal 30 is described in detail.
Parsing module 301 receives the vocal print audio that advertisement machine 20 is sent, and vocal print audio is parsed to obtain voiceprint,
Wherein, voiceprint includes ad content message, advertising plan message.Display module 302 is according to voiceprint from advertising service
Device 10 obtains ad content, advertising plan, and ad content is shown according to advertising plan.
Supplementary explanation, display module 302 receive the vocal print film source that Advertisement Server 10 is sent, and vocal print film source includes wide
Accuse brief introduction information, advertisement title information, by ad content profile information, advertisement title presentation of information mobile terminal shape
State column.The specific steps that ad content is shown are included according to advertising plan：When ad content is picture and third party URL
During link, display module 302 starts local browser and opens, and when ad content is audio, display module 302 starts audio and broadcasts
Device broadcasting is put, when ad content is video, display module 302 starts video player player plays.
Mobile terminal 30 receives the vocal print audio that advertisement machine 20 is sent, in order to reach by monitoring vocal print audio
Preferable reception, distance of the mobile terminal 30 apart from advertisement machine 20 must not be too far away, within general 50m.User can move
Whether the personal settings page increase of 30 applications client of dynamic terminal receives the switch of vocal print audio, reaches the effect of flexible configuration
Fruit.Mobile terminal can by integrate acoustic detection Software Development Kit (Software Development Kit, SDK),
Vocal print audio is monitored, other approach can also be passed through and carry out vocal print audio collection processing.
Embodiment seven
Referring to Fig. 7, Fig. 7 be seven advertisement machine of the embodiment of the present invention, mobile terminal, Advertisement Server applied environment figure.
Include advertisement machine 20, mobile terminal 30, Advertisement Server 10, IPTV ability platforms 40 in the figure 7.Advertisement Server 10 is by vocal print
Audio is bound with the programme content in IPTV ability platforms 40, and the IPTV programme contents for binding vocal print audio are formulated
Advertising plan issues IPTV programme contents, the advertising plan to IPTV ability platforms 40 of binding vocal print audio.IPTV ability platforms
The IPTV programme contents for binding vocal print audio and advertising plan are handed down to advertisement machine 20 and/or mobile terminal 30 by 40.Advertisement machine
The IPTV programme contents, the advertising plan that bind vocal print audio are handed down to mobile terminal 30 by 20.Mobile terminal 30 is according to advertisement meter
Draw presenting advertising content.
Embodiment eight
Refering to Fig. 8, Fig. 8 is the flow chart of 8 control method of the embodiment of the present invention.The control method is applied to Fig. 2-3 institutes
The Advertisement Server 10 shown is described in detail with reference to Fig. 1-3 pairs of control methods.
In step S801, the processing module 101 of Advertisement Server 10 formulates vocal print audio corresponding advertising plan, wide
Content is accused, and receives the request message of the transmission of mobile terminal 30, wherein, request message is corresponding wide for request transmission vocal print audio
Announcement plan, the message of ad content.
In step S802, the control module 102 of Advertisement Server 10 is according to request message by ad content, advertising plan
It is sent to mobile terminal 30.
Embodiment nine
Refering to Fig. 9, Fig. 9 is the flow chart of 9 control method of the embodiment of the present invention.The control method is applied to Fig. 2-3 institutes
The Advertisement Server 10 shown is described in detail with reference to Fig. 1-3 pairs of control methods shown in Fig. 9.
In step S901, the processing module 101 of Advertisement Server 10 formulates vocal print audio corresponding advertising plan, wide
Content is accused, wherein, advertising plan includes setting location advertising, advertisement rank, advertising time, the type of ad content, advertisement branch
Language, advertising user grouping, advertising provider are held, wherein, location advertising includes corner advertisements, preceding slotting advertisement, inserts advertisement afterwards, is temporary
Stop advertisement, advertisement rank includes emergency alarm notice, general commercial advertisement, when the advertising time includes advertisement duration, advertisement starts
Between point, advertising space time, the type of ad content includes picture, link, audio, video, and the advertising user grouping includes
Member user, general user.
In step S902, the relating module 103 of Advertisement Server 10 by vocal print audio, programme content, advertising plan into
Row association, obtains contingency table, and contingency table is transferred to advertisement machine 20.
In step S903, the processing module 101 of Advertisement Server 10 receives the request message that mobile terminal 30 is sent,
In, request message is the message that request sends the corresponding advertising plan of vocal print audio, ad content.
In step S904, the control module 102 of Advertisement Server 10 obtains ad content, advertisement meter according to request message
It draws, and ad content, advertising plan is sent to mobile terminal 30, wherein, the specific steps for obtaining ad content include：Control
Module 102 obtains ad content according to the ad content unique mark of vocal print film source, wherein, sound source film source is by Advertisement Server 10
Making module 104 make, wherein, vocal print film source be include ad content unique mark message address link, vocal print film source
Further include advertisement title information, ad content profile information.
In step S905, the statistical module 105 of Advertisement Server 10 records the request of mobile terminal 30 and sends specific advertisement
The number of content, and generate advertisement broadcasting time statistical report form.
Supplementary explanation makes module 104 and makes vocal print film source, and vocal print film source further includes advertisement title information, advertisement
Brief introduction information, for example, sound source film source includes the website links of following form：http://baidu.comadcode
=xxx＆title=xxxx＆content=xx, wherein, adcode is vocal print advertisement, is unique existing in ad system
One ad content unique mark；Title is advertisement title information；Content is ad content profile information, in movement
The status bar of terminal is prompted.When needing to obtain specific ad content, control module 102 is according to the advertisement of vocal print film source
Content unique mark obtains ad content.
Embodiment ten
Refering to Figure 10, Figure 10 is the flow chart of 10 audio frequency playing method of the embodiment of the present invention.The control method is applied to
Advertisement machine 20 shown in Fig. 4-5 is described in detail audio frequency playing method shown in Fig. 10 with reference to Fig. 1,4-5.
In step S1001, the playing module 201 of advertisement machine 20 obtains the corresponding advertising plan of programme content.
In step S1002, when program content playing, vocal print sound is played in the advertisement play time of advertising plan
Frequently, wherein, vocal print audio includes ad content message, advertising plan message.
Embodiment 11
Refering to Figure 11, Figure 11 is the flow chart of 11 audio frequency playing method of the embodiment of the present invention.The control method is applied to
Advertisement machine 20 shown in Fig. 4-5 is described in detail the audio frequency playing method shown in Figure 11 with reference to Fig. 1,4-5.
In step S1101, the receiving module 203 of advertisement machine 20 receives the contingency table that Advertisement Server 10 is sent, association
Table includes the correspondence of programme content, vocal print audio, advertising plan, and the contingency table is transferred to the mobile terminal.
In step S1102, the playing module 202 of advertisement machine 20 obtains the advertising plan of programme content according to contingency table.
In step S1103, when program content playing, playing module 202 is in the advertisement play time of advertising plan
Vocal print audio is played, wherein, vocal print audio includes ad content message, advertising plan message.
In step S1104, when program content playing, reminding module 202 is in the advertisement play time of advertising plan
Display reminding message, wherein, prompting message is used to that user to be reminded to pass through mobile terminal reception vocal print audio.
Embodiment 12
Refering to Figure 12, Figure 12 is the flow chart of 12 advertisement broadcast method of the embodiment of the present invention.The advertisement broadcast method should
For mobile terminal 30 shown in fig. 6, it is described in detail with reference to the advertisement broadcast method shown in Fig. 1,6 couples of Figure 12.
In step S1201, parsing module 301 receives the vocal print audio that advertisement machine 20 is sent, and vocal print audio is solved
Analysis obtains voiceprint, wherein, voiceprint includes ad content message, advertising plan message.
In step S1202, display module 302 obtains ad content, advertisement according to voiceprint from Advertisement Server 10
Plan, and ad content is shown according to advertising plan.
Embodiment 13
Refering to Figure 13, Figure 13 is the flow chart of 13 advertisement broadcast method of the embodiment of the present invention.The advertisement broadcast method should
For mobile terminal 30 shown in fig. 6, it is described in detail with reference to the advertisement broadcast method shown in Fig. 1,6 couples of Figure 13.
In step S1301, the display module 302 of mobile terminal 30 receives the vocal print film source that Advertisement Server 10 is sent,
Vocal print film source includes ad content profile information, advertisement title information, by ad content profile information, advertisement title presentation of information
In the status bar of mobile terminal.
In step S1302, the parsing module 301 of mobile terminal 30 receives the vocal print audio that advertisement machine 20 is sent, to sound
Line audio is parsed to obtain voiceprint, wherein, voiceprint includes ad content message, advertising plan message.
In step S1303, the display module 302 of mobile terminal 30 obtains extensively according to voiceprint from Advertisement Server 10
Content, advertising plan are accused, and ad content is shown according to advertising plan.Ad content is opened up according to advertising plan
The specific steps shown include：When ad content is picture and third party's URL link, display module 302 starts local browser
It opens, when ad content is audio, display module 302 starts audio player plays, when ad content is video, displaying
Module 302 starts video player player plays.
Embodiment 14-15
It is the signal of request ad content message that 14 mobile terminal of the embodiment of the present invention is sent to please refer to Fig.1 4, Figure 14
Figure, the message of request ad content shown in Fig. 4 is HTTP request message, and Figure 14 includes login account (userid), vocal print
The information such as information (videocode), wherein, voiceprint includes ad content unique mark.5, Figure 15 is please referred to Fig.1 as this hair
The bright schematic diagram implemented 15 Advertisement Servers and return to ad content, the return ad content in Figure 15 return to message for HTTP, should
HTTP returns to message and includes return code, wherein, return code " 0 " (returncode:0) it represents to return to ad content success, other
It returns to representation and returns to ad content failure, when returning to ad content success, issue advertising listing (message), advertisement row
Table includes link type (type), advertisement link (linkurl), and link type includes:It is advertising pictures link, page link, wide
Video link, audio advertisement link are accused, advertisement link includes：Advertising pictures address, page address, advertisement video address, advertisement
Audio address, audio advertisement information are used between advertisement video or audio voiceprint and duration combining characters string in advertisement link
Comma separates.
Advertisement Server provided by the invention, advertisement machine, mobile terminal, control method and audio, advertisement broadcast method energy
Corresponding ad content, advertising plan, programme content are formulated to vocal print audio by Advertisement Server, mobile terminal receives advertisement
After the vocal print audio that machine sowing is put, corresponding ad content, advertising plan are obtained according to vocal print audio, according to the advertising plan of acquisition
Broadcasting advertisement content is adapted to any advertisement and plays scene, and ad content can be video, the media resources such as audio, picture,
Vocal print audio is simple, reduces transmission interference, improves hit rate, and neighbouring mobile terminal can be made by sending advertisement by vocal print audio
It can detect vocal print audio and then obtain corresponding ad content, expand covering surface, overcome current programme content well
In forbid be inserted into advertisement limitation, can flexibly prepare advertising playing plan, in the situation for not influencing advertisement machine video playing
Under, it allows mobile terminal playing respective advertisement, promotes the dispensing effect of advertisement.
The foregoing is merely a prefered embodiment of the invention, is not intended to limit the invention, it is all the present invention spirit and
All any modification, equivalent and improvement made within principle etc., should all be included in the protection scope of the present invention.
Claims (24)
1. a kind of Advertisement Server, which is characterized in that including：
Processing module for formulating corresponding advertising plan, ad content to vocal print audio, and receives asking for mobile terminal transmission
Message is sought, wherein, the request message is the message that request sends the corresponding advertising plan of the vocal print audio, ad content；
Control module, for the ad content, advertising plan to be sent to the mobile terminal according to the request message.
2. Advertisement Server as described in claim 1, which is characterized in that further include：
Relating module for the vocal print audio, the advertising plan and programme content to be associated, obtains contingency table, and
The contingency table is transferred to advertisement machine.
3. Advertisement Server as claimed in claim 2, which is characterized in that further include：
Module is made, for making vocal print film source, wherein, the sound source film source is to include the ground of ad content unique mark message
Location links；
The control module is additionally operable to obtain the ad content according to the vocal print film source.
4. Advertisement Server as claimed in claim 3, which is characterized in that the vocal print film source further include advertisement title information,
Ad content profile information.
5. Advertisement Server as claimed in claim 4, which is characterized in that further include：
Statistical module sends the number of the ad content for recording the mobile terminal request, and generates advertisement broadcasting time
Number statistical report form.
6. the Advertisement Server as described in claim 1-5 any one, which is characterized in that it is wide that the advertising plan includes setting
Position, advertisement rank, advertising time, the type of ad content, advertisement supporting language, advertising user grouping, advertising provider are accused,
Wherein, the location advertising includes corner advertisements, preceding slotting advertisement, inserts advertisement, pause advertisement afterwards, and the advertisement rank includes urgent
Alert notification, general commercial advertisement, the advertising time include advertisement duration, advertisement sart point in time, advertising space time, institute
The type for stating ad content includes picture, link, audio, video, and the advertising user grouping includes member user, general use
Family.
7. a kind of advertisement machine, which is characterized in that including：
Playing module, for obtaining the corresponding advertising plan of programme content, when playing the programme content, in the advertisement meter
The advertisement play time drawn plays vocal print audio, wherein, the vocal print audio includes ad content message.
8. advertisement machine as claimed in claim 7, which is characterized in that further include：
Reminding module, for when playing the programme content, in the advertisement play time display reminding of the advertising plan
Message, wherein, the prompting message is used to that user to be reminded to receive the vocal print audio by mobile terminal.
9. the advertisement machine as described in claim 7-8 any one, which is characterized in that further include：
Receiving module, for receive Advertisement Server transmission contingency table, the contingency table include programme content, vocal print audio,
The correspondence of advertising plan, and the contingency table is transferred to the mobile terminal；
The playing module is additionally operable to obtain the corresponding advertising plan of the programme content, vocal print audio according to the contingency table.
10. a kind of mobile terminal, which is characterized in that including：
Parsing module for receiving the vocal print audio of advertisement machine transmission, is parsed to obtain voiceprint to the vocal print audio,
Wherein, the voiceprint includes ad content message；
Display module, for obtaining ad content, advertising plan from Advertisement Server according to the voiceprint, and according to described
Advertising plan is shown the ad content.
11. mobile terminal as claimed in claim 10, which is characterized in that the display module is additionally operable to receive the advertisement
The vocal print film source that server is sent, the vocal print film source includes ad content profile information, advertisement title information, by the advertisement
Brief introduction information, the advertisement title presentation of information the mobile terminal status bar.
12. the mobile terminal as described in claim 10-11 any one, which is characterized in that the display module is additionally operable to work as
When ad content is picture and third party's URL link, starts local browser and open, when ad content is audio, start sound
Frequency player plays when ad content is video, start video player player plays.
13. a kind of control method, which is characterized in that including：
Corresponding advertising plan, ad content are formulated to vocal print audio, and receive the request message of mobile terminal transmission, wherein,
The request message is the message that request sends the corresponding advertising plan of the vocal print audio, ad content；
The ad content, advertising plan are obtained, and the ad content, advertising plan are sent to according to the request message
The mobile terminal.
14. control method as claimed in claim 13, which is characterized in that described that corresponding advertising plan is formulated to vocal print audio
Later, the control method further includes：
The vocal print audio, the advertising plan and programme content are associated, obtain contingency table, and the contingency table is passed
It is defeated by advertisement machine.
15. control method as claimed in claim 14, which is characterized in that the acquisition ad content includes：
The ad content is obtained according to vocal print film source, wherein, the sound source film source is to include ad content unique mark message
Address link.
16. control method as claimed in claim 15, which is characterized in that the vocal print film source further include advertisement title information,
Ad content profile information.
17. control method as claimed in claim 16, which is characterized in that further include：
It records the mobile terminal request and sends the number of the ad content, and generate advertisement broadcasting time statistical report form.
18. the control method as described in claim 13-17 any one, which is characterized in that the advertising plan includes setting
Location advertising, advertisement rank, advertising time, the type of ad content, advertisement supporting language, advertising user grouping, advertisement provide
Quotient, wherein, the location advertising includes corner advertisements, preceding slotting advertisement, inserts advertisement, pause advertisement afterwards, and the advertisement rank includes
Emergency alarm notice, general commercial advertisement, when the advertising time includes advertisement duration, advertisement sart point in time, advertising space
Between, the type of the ad content includes picture, link, audio, video, and the advertising user grouping includes member user, one
As user.
19. a kind of audio frequency playing method, which is characterized in that including：
The corresponding advertising plan of programme content is obtained, when playing the programme content, is played in the advertisement of the advertising plan
Time point plays vocal print audio, wherein, the vocal print audio includes ad content message, advertising plan message.
20. audio frequency playing method as claimed in claim 19, which is characterized in that further include：
When playing the programme content, in the advertisement play time display reminding message of the advertising plan, wherein, it is described
Prompting message is used to that user to be reminded to receive the vocal print audio by mobile terminal.
21. the audio frequency playing method as described in claim 19-20 any one, which is characterized in that the acquisition programme content
Corresponding advertising plan includes：
The contingency table that Advertisement Server is sent is received, the contingency table includes programme content, vocal print audio, the correspondence of advertising plan
Relationship, and the contingency table is transferred to the mobile terminal；
Advertising plan, the vocal print audio of the programme content are obtained according to the contingency table.
22. a kind of advertisement broadcast method, which is characterized in that including：
The vocal print audio that advertisement machine is sent is received, the vocal print audio is parsed to obtain voiceprint, wherein, the vocal print
Information includes ad content message；
Ad content, advertising plan are obtained, and according to the advertising plan to institute from Advertisement Server according to the voiceprint
Ad content is stated to be shown.
23. advertisement broadcast method as claimed in claim 22, which is characterized in that further include：
The vocal print film source that the Advertisement Server is sent is received, the vocal print film source includes ad content profile information, advertisements
Inscribe information, by the ad content profile information, the advertisement title presentation of information the mobile terminal status bar.
24. the advertisement broadcast method as described in claim 22-23 any one, which is characterized in that described according to the advertisement
Plan the ad content is shown including：
When ad content is picture and third party's URL link, starts local browser and open；
When ad content is audio, start audio player plays；
When ad content is video, start video player player plays.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611217517.1A CN108241987A (en) | 2016-12-26 | 2016-12-26 | A kind of Advertisement Server, advertisement machine, mobile terminal, control method and audio, advertisement broadcast method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611217517.1A CN108241987A (en) | 2016-12-26 | 2016-12-26 | A kind of Advertisement Server, advertisement machine, mobile terminal, control method and audio, advertisement broadcast method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108241987A true CN108241987A (en) | 2018-07-03 |
Family
ID=62705009
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611217517.1A Withdrawn CN108241987A (en) | 2016-12-26 | 2016-12-26 | A kind of Advertisement Server, advertisement machine, mobile terminal, control method and audio, advertisement broadcast method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108241987A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109819273A (en) * | 2018-12-20 | 2019-05-28 | 华为技术有限公司 | A kind of end side advertisement demonstration method and corresponding equipment and server |
| CN110149537A (en) * | 2019-05-22 | 2019-08-20 | 泉后(深圳)科技有限公司 | A kind of advertisement machine split screen control method for playing back and its device |
| CN113207046A (en) * | 2021-03-22 | 2021-08-03 | 广东九联科技股份有限公司 | System and method for broadcasting advertisement based on sound wave and set top box |
| CN114666316A (en) * | 2022-03-24 | 2022-06-24 | 阿里云计算有限公司 | Information processing method, device and storage medium |
-
2016
- 2016-12-26 CN CN201611217517.1A patent/CN108241987A/en not_active Withdrawn
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109819273A (en) * | 2018-12-20 | 2019-05-28 | 华为技术有限公司 | A kind of end side advertisement demonstration method and corresponding equipment and server |
| CN109819273B (en) * | 2018-12-20 | 2021-08-13 | 华为技术有限公司 | End-side advertisement display method and corresponding terminal and server |
| CN110149537A (en) * | 2019-05-22 | 2019-08-20 | 泉后(深圳)科技有限公司 | A kind of advertisement machine split screen control method for playing back and its device |
| CN110149537B (en) * | 2019-05-22 | 2021-03-09 | 泉后(深圳)信息技术有限公司 | Split screen playing control method and device for advertising player |
| CN113207046A (en) * | 2021-03-22 | 2021-08-03 | 广东九联科技股份有限公司 | System and method for broadcasting advertisement based on sound wave and set top box |
| CN114666316A (en) * | 2022-03-24 | 2022-06-24 | 阿里云计算有限公司 | Information processing method, device and storage medium |
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Application publication date: 20180703 |