CN108156518A - A kind of method and device that advertisement progress advertisement orientation dispensing is paid close attention to by user - Google Patents
A kind of method and device that advertisement progress advertisement orientation dispensing is paid close attention to by user Download PDFInfo
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- CN108156518A CN108156518A CN201711442690.6A CN201711442690A CN108156518A CN 108156518 A CN108156518 A CN 108156518A CN 201711442690 A CN201711442690 A CN 201711442690A CN 108156518 A CN108156518 A CN 108156518A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G10L21/00—Speech or voice signal processing techniques to produce another audible or non-audible signal, e.g. visual or tactile, in order to modify its quality or its intelligibility
- G10L21/06—Transformation of speech into a non-audible representation, e.g. speech visualisation or speech processing for tactile aids
- G10L21/10—Transforming into visible information
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G10L25/00—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00
- G10L25/48—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use
- G10L25/51—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use for comparison or discrimination
- G10L25/57—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use for comparison or discrimination for processing of video signals
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
- H04N21/25841—Management of client data involving the geographical location of the client
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
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- H04N21/4508—Management of client data or end-user data
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- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
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Abstract
The present invention provides a kind of methods that advertisement progress advertisement orientation dispensing is paid close attention to by user, are used to utilize the level of interest that user is judged the voice capture of video ads with identifying, and realize advertisement pushing, including step：A. voice capture and identification are carried out to multiple video ads information based on user terminal, obtains identification information；B. determine that first treats advertisement information and the first seller addresses treated the user geographical location of advertisement information match and treat advertisement information match with first based on identification information；C. it treats advertisement information based on first, the user geographical location of advertisement information match is treated with first and treats that the seller addresses of advertisement information match determine that second treats advertisement information with first；D. treat that advertisement information pushes to user terminal by second.The present invention is based on voice captures and identification, viewing history to judge the geographical location of user and ad content preference, is given to the advertisement pushing for meeting user demand.
Description
Technical field
The present invention relates to fields of communication technology, and in particular, to a kind of to pay close attention to advertisement progress advertisement orientation throwing by user
The method and device put.
Background technology
With progress of the epoch, the development of science and technology, it is indispensable that smart mobile phone and tablet computer have become people
Necessity but regardless of people when mobile phone is used to see TV, browsing webpage, game or download, is always flooded with countless advertisements
Push and pop-up, even short message push, but the effect that the dispensing of blindness in this way is played is very undesirable, people can be allowed to produce instead
It begins to detest malice, however when people really need purchase or understand some products, but allows people without suitable advertisement pushing
Solution.
Hereafter, with the further needs developed and put into practice of Marketing, precision marketing becomes.Precision marketing is to pass through
The method being qualitatively and quantitatively combined carries out careful analysis to the different consumers of target market, according to their the different consumption hearts
Reason and behavioural characteristic using targetedly modern technologies, method and are directed toward specific strategy, realize and disappear to target market difference
Fei Zhe groups are effective, the marketing communication of high repayment.Precision marketing can greatly improve the responsiveness of advertisement, reduce enterprise and seeking
Manpower and materials waste during pin.In the prior art, behavioral targeting advertisement is had existed, judged by system and locks use
Family attribute, such as user's gender, age bracket, income stratum, industry, region, user preferences, advertisement tendency etc., realization pair
The orientation of target audience is launched.But it such ignore ad content supplier in a manner that commercial audience is the dispensing that is oriented to and carries
For the attainable present commercial effect of advertisement institute, although providing the interested ad content of user, user can not basis
Receive advertisement makes the Business Information obtained pointed by advertisement instantly, and the function of advertisement is not made full use of to realize benefit.
At present, there are no a kind of control methods that advertisement pushing is realized based on user geographical location and user preference in the market
And device.
Invention content
For technological deficiency of the existing technology, advertisement is paid close attention to by user the object of the present invention is to provide one kind and is carried out
The method that advertisement orientation is launched is used to utilize the level of interest that user is judged the voice capture of video ads with identification, and
It realizes advertisement pushing, includes the following steps：
A. voice capture and identification are carried out to multiple video ads information based on user terminal, obtains identification information；
B. it determines first to treat advertisement information based on the identification information, treat advertisement information phase with described first
The user geographical location matched and the seller addresses for treating advertisement information match with described first；
C. it treats advertisement information based on described first, treat that the user of advertisement information match is geographical with described first
Position and treat that the seller addresses of advertisement information match determine that second treats advertisement information with described first；
D. treat that advertisement information pushes to user terminal by described second.
Preferably, before the step a, including step：
I., multiple video ads are converted into the multiple Wave datas to match；
Ii. by the storage of the multiple Wave data in the database.
Preferably, the step a includes the following steps：
A1. waveform is determined based on multiple sound waveforms of user terminal real-time capture and the initial coordinate point set immediately
Figure；
A2. the oscillogram is split and handles and determine one or more original waveforms to be compared；
A3. noise reduction process is carried out to one or more of original waveforms to be compared and determines that one or more finally is waited to compare
To waveform；
A4. one or more final waveforms to be compared are matched one by one with the Wave data in database, acquisition and
One or more of final highest Wave datas of wave-form similarity to be compared are as one or more identification informations.
Preferably, before the step b, include the following steps：Advertising information library is established, by each advertising information phase
The seller addresses that the user geographical location matched and advertising information match match, and be stored in each advertising information
In the advertising information library.
Preferably, in the step b, determine that first treats advertisement information including following several based on the identification information
Any one of kind mode：
One or more identification informations are subjected to data statistics, using the most advertising information of advertisement broadcasting time as institute
It states first and treats advertisement information；
One or more identification informations are subjected to data statistics, using the highest advertising information of advertisement playing duration as institute
It states first and treats advertisement information；
Determine that described first treats advertisement information based on the interaction of user and user terminal.
Preferably, the step c includes the following steps：
C1. treat that advertisement information determines ad content based on described first；
C2. the guidance path to match with the ad content is determined based on user geographical location and seller addresses；
C3. the ad content and the guidance path are treated into advertisement information as second.
Preferably, in the step d, the advertising information is pushed in the following way：
Short message；
Application program based on user terminal.
The invention also discloses a kind of control devices that advertisement progress advertisement orientation dispensing is paid close attention to by user, are used for profit
The level of interest of user is judged with identification with the voice capture to video ads, and realizes advertisement pushing, including：
Acquisition module：Voice capture and identification are carried out to multiple video ads information based on user terminal, obtain identification letter
Breath；
First determining module：It determines first to treat advertisement information based on the identification information, wait to push with described first
The user geographical location and the seller addresses for treating advertisement information match with described first that advertising information matches；
Second determining module：Advertisement information is treated based on first, treats advertisement information match with described first
User geographical location and with described first treat advertisement information match seller addresses determine second treat advertisement believe
Breath；
Pushing module：Treat that advertisement information pushes to user terminal by described second.
Preferably, the control device that advertisement progress advertisement orientation dispensing is paid close attention to by user further includes：
First processing module：Multiple video ads are converted into the multiple Wave datas to match；
Memory module：By the storage of the multiple Wave data in the database.
Preferably, the control device that advertisement progress advertisement orientation dispensing is paid close attention to by user further includes：
Third determining module：Multiple sound waveforms based on user terminal real-time capture and the initial coordinate set immediately
The determining oscillogram of point；
4th determining module：The oscillogram is split and handles and determine one or more original waveforms to be compared；
5th determining module：Noise reduction process are carried out to one or more of original waveforms to be compared and determine one or more
A final waveform to be compared；
Second processing module：One or more final waveforms to be compared and the Wave data in database are carried out one by one
Match, obtain and believe with one or more of final highest Wave datas of wave-form similarity to be compared as one or more identifications
Breath.
Preferably, the invention also includes：
6th determining module：Treat that advertisement information determines ad content based on described first；
7th determining module：It determines to lead with what the ad content matched based on user geographical location and seller addresses
Bit path；
Third processing module：The ad content and the guidance path are treated into advertisement information as second.
Voice capture and identification of the present invention by user's terminal-pair video ads, judge the geographical location residing for user
The advertisement type and content watching, listened to.Viewing history based on user simultaneously, judges that user is wide to certain class video
The level of interest of announcement so as to accurately send the video ads needed to user, realizes that orientation is launched.The present invention is highly practical,
The hobby that the terminal-pairs user such as mobile phone listens to advertisement is made full use of to be monitored, so as to help to realize that accurately advertisement orientation is thrown
It puts.
Description of the drawings
Upon reading the detailed description of non-limiting embodiments with reference to the following drawings, other feature of the invention,
Objects and advantages will become more apparent upon：
Fig. 1 shows the specific embodiment of the present invention, a kind of to be launched by user's concern advertisement progress advertisement orientation
Method idiographic flow schematic diagram；
Fig. 2 shows the first embodiment of the present invention, the idiographic flow stored to the Wave data of video ads
Schematic diagram；
Fig. 3 shows the second embodiment of the present invention, and user terminal is based on voice capture and obtains in video ads information
The idiographic flow schematic diagram of identification information；
Fig. 4 shows the third embodiment of the present invention, determines the second idiographic flow schematic diagram for treating advertisement information；
Fig. 5 shows another embodiment of the present invention, a kind of to pay close attention to advertisement progress advertisement orientation by user
The module connection diagram of the control device of dispensing；
Fig. 6 shows another embodiment of the present invention, a kind of to pay close attention to advertisement progress advertisement orientation by user
The module connection diagram of the control device of dispensing；And
Fig. 7 shows another embodiment of the present invention, a kind of to pay close attention to advertisement progress advertisement orientation by user
The module connection diagram of the control device of dispensing.
Specific embodiment
In order to preferably technical scheme of the present invention be made clearly to show, the present invention is made below in conjunction with the accompanying drawings into one
Walk explanation.
Fig. 1 shows the specific embodiment of the present invention, a kind of to be launched by user's concern advertisement progress advertisement orientation
Method idiographic flow schematic diagram, specifically, include the following steps：
First, S101 is entered step, voice capture and identification are carried out to multiple video ads information based on user terminal, obtained
Take identification information.The user terminal refers to that user is portable and can be used for the electronic equipment for collecting environment sound intermediate frequency information all
Such as smart mobile phone, tablet computer, all kinds of wearable devices such as smartwatch, Intelligent bracelet etc..Further, it is multiple described to regard
Frequency advertising information can be the advertising information or be fixed on by other hardware devices specific that all kinds of outdoor advertising electrical screens play
The advertisement of multimedia advertising such as interior or outdoor at least can play audio, video plays medium in environment.Further
Ground, the user terminal capture the sound of the video ads signal by voice capture and identification technology.Specifically
Ground, the quantizating index of voice signal include the parameters such as audio and volume, more specifically, each in the voice signal by obtaining
The oscillogram that parameter changes with time, and frequency based on the oscillogram and amplitude variation can determine it is described
The sound-content of video ads information.It should be noted that in different environment, the number of the video ads information is not
Together, can be one or multiple, it is described especially in the case where being played simultaneously there are multiple video ads information
User terminal carries out voice capture, while there may be noises in the environment to multiple video ads information.Therefore, it also needs
The acoustic information of the video ads information of capture is identified, be played with each determining described video ads information
Ad content and its type, so as to obtain the identification information, the identification information is as video ads information each described
Label, uniqueness confirmation is carried out to it.Purpose according to the present invention, need according to the preference of user and geographical location information into
Row orientation pushing video advertisement, in the present invention, it is preferred to the multiple video ads obtained in environment, by the most clear of acquisition
Clear, volume is maximum, and the highest video ads information of identification, which is used as, to be judged benchmark and obtain the identification based on the advertisement
Information, and using other audio-frequency informations as noise.And as the user terminal is with the change of user location, the user terminal
The acquired identification information is in variable condition.Base obtains different institutes based on different video ads information switchings
State identification information.Each corresponding described video ads information of the identification information can be the same or different.This field
Technical staff understands, when the data volume of the identification information of acquisition is sufficiently large, can help to judge the user terminal pair
The type and content for the video ads that the user answered watched, and based on the occurrence number of the identification information, judge
The interest of user is directed toward, and it will not be described here.
Then, S102 is entered step, determines first to treat advertisement information based on the identification information, be treated with described first
The user geographical location of advertisement information match and the seller addresses for treating advertisement information match with described first.
Specifically, the identification information treats that advertisement information has correlation with described first, it is preferable that described first treats that push is wide
The ad content for accusing the ad content video ads information corresponding with the identification information of information has correlation.More
Specifically, described first treat the advertisement information video ads information corresponding with the identification information for same type
Ad content.Further, described first treat that advertisement information is pre-stored in Advertisement Server and can be pushed away to user
It send, such as is pushed by the user terminal to user, more detailed description will be done in aftermentioned specific embodiment.Further
The matched user geographical location of advertisement acquisition of information and seller addresses are treated in ground according to described first.Specifically,
Described first is being determined after advertisement information, determine described first treat advertisement information prepare push object and with institute
The user terminal for stating the first user for treating advertisement information match positions the user geographical location.Simultaneously based on described the
The content i.e. businessman of releasing advertisements that one advertising information to be pushed includes determines the seller addresses.Those skilled in the art manage
Solution, the seller addresses are preferably one that user receives user's geographic vicinity residing during first advertisement to be played
Or multiple seller addresses.
Then, S103 is entered step, advertisement information is treated based on described first, treats advertisement information with described first
The user geographical location that matches and treat that the seller addresses of advertisement information match determine that second waits to push away with described first
Send advertising information.Specifically, described second treat that advertisement information treats advertisement information, and described second comprising described first
Treat advertisement information also based on the user geographical location for treating advertisement information match with described first and with described
One treats that the seller addresses of advertisement information match include additional information, in order to which user easily treats according to described second
Advertisement information goes to the businessman for treating advertisement information match with described first so that ad distribution side maximizes advertisement
Benefit.Setting in this way targetedly can recommend neighbouring businessman according to user geographical location and send and the quotient
The relevant advertising information of advertising campaign of family.Further, described second treat advertisement information also with the interest preference of user
Correlation, it will not be described here.
Finally, in step S104, treat that advertisement information pushes to user terminal by described second.Specifically, pass through
After determining user geographical location and merchant location, user geographical location and merchant location are subjected to analysis matching and are based on waiting to push away
The preference information of user is sent to the user terminal advertisement of user to be pushed, by confirm the preference information of user to be pushed with
And confirm after the terminal of push user, the ad content and associated with it that user can be paid close attention to according to user preference information
Advertisement pushed together to user terminal, push mode include but not limited to short message push, APP push and public platform push away
It send.
In a preferred embodiment, the preference information for confirming user is the Discount Promotion of a certain brand, is used confirming
After the terminal at family, user receives the push of the advertisement in cell phone application, and all discounting commodity of the brand are got after click
Information, and push automatically according to user geographic location position and the navigation route information of brand Discount Promotion businessman.
To sum up, the present invention obtains the audio letter of the video ads in ambient enviroment by the portable terminal device of user
Breath, determines user's geographical location information and likes preference, so as to the interested businessman of user near specific aim recommended user
Advertising information improves the precision of advertisement pushing.
Fig. 2 shows the first embodiment of the present invention, the idiographic flow stored to the Wave data of video ads
Schematic diagram.Specifically, in embodiment illustrated in fig. 1 is implemented before step S101, following steps are performed：
Multiple video ads are converted into the multiple Wave datas to match by step S1001.Those skilled in the art manage
Solution includes the multimedia messages such as audio, video in video ads, and chooses audio-frequency information and be compared and regarded compared to described
Frequency advertisement, which integrally carries out analysis, can greatly reduce data volume, meanwhile, compared to the capture and knowledge of the image information in video ads
Not, it is more convenient in data collection capacity, acquisition mode and data processing, it does not need to through image collecting devices such as cameras
It is acquired, reduces to user terminal configuration and the limitation of use environment.Multiple video ads are obtained by this step
In audio-frequency information, and be converted into Wave data, the Wave data can characterize the wave of the audio of the video ads
Shape figure, the parameters such as the volume and frequency that specifically reflect in the video ads playing process change over time situation, are based on
The sound of the video ads can be identified in the Wave data.
Then, by step S1002, the multiple Wave data is stored in the database.It deposits in the database
Multiple Wave datas of storage can match compare by calling the advertising service platform with the present invention.Art technology
Personnel understand that the purpose of above-mentioned steps S1001 and step S1002 are the video ads and use of the storage of advertising service backstage
The video ads that family terminal receives are compared and match, and are believed for step S101 described in subsequent execution with obtaining the identification
Breath.
Fig. 3 shows the second embodiment of the present invention, and user terminal is based on voice capture and obtains in video ads information
The idiographic flow schematic diagram of identification information.Sub-step of the embodiment as step S101 in embodiment illustrated in fig. 1 is specific to wrap
Include following steps：
Step S1011, multiple sound waveforms based on user terminal real-time capture and the initial coordinate point set immediately
Determine oscillogram.Specifically, it will be appreciated by those skilled in the art that in voice capture sampling process, pass through the user terminal example
Such as the oscillogram of mobile phone real-time capture ambient sound, reflection intensity of sound (amplitude) changes with time situation.Initial coordinate point
Determine start specific app or other modes start to sample, and using the time point as sampled by manual or automatic
Begin time point.In sampling process, on the basis of the accuracy and hits for taking into account sampling, fixed interval time can be set
Section acquires a coordinate points of oscillogram such as 200ms, 300ms, so as to get whole oscillograms at the end of sampling.
Then, in step S1012, the oscillogram is split and handles and determine one or more original waves to be compared
Shape.Specifically, the period of fixed duration, such as 10s, 20s, 30s are set, so as to by the oscillogram using the period as
Unit is divided into corresponding multiple voice capture segments.Further, according to the length of the period, if each each described
The duration of voice capture segment is shorter, such as 5s, in order to improve the accuracy of comparison, then chooses multiple sound accordingly and catches
It catches segment and the video ads of advertising platform database purchase is compared.In the case where being more highly preferred to, multiple institutes of selection
Voice capture segment is stated as continuous fragment.And in other cases, when the duration long enough of the voice capture segment so that institute
Voice capture segment is stated with enough identifications, then can choose one or several voice capture segments and the data
The oscillogram of the audio of the video ads of library storage is compared.It will be appreciated by those skilled in the art that the oscillogram is divided
The operation cut can realize that it will not be described here by mobile window function.
Further, step S1013 is performed, one or more of original waveforms to be compared are carried out with noise reduction process and true
Fixed one or more final waveforms to be compared.It should be noted that since the ambient sound that user terminal captures includes identification
Information and other video ads or environmental noise, the original waveform to be compared are the waveform for mixing sound.Therefore, having must
Noise reduction process is carried out to the waveform of capture, so as to which identification information be distinguished from other sound.Specifically, in the step
In, by preset algorithm, by the environment noise in the original waveform to be compared or the sound waveform of other video ads from
It is separated in the original waveform to be compared, so that it is determined that going out one or more final waveforms to be compared.
Then, in step S1014, one or more final waveforms to be compared are carried out with the Wave data in database
It matches, is obtained with one or more of final highest Wave datas of wave-form similarity to be compared as one or more one by one
Identification information.Specifically, according to preset Waveform Matching algorithm, by extracting in one or more final waveforms to be compared
The parameters such as phase, peak value, frequency and carried out with parameters such as phase, peak value, the frequencies in the Wave data in the database
Match one by one, so as to judge with the highest Wave data of Wave data similarity that is stored in the database and as
The identification information.In this step, the audio of video ads is added in user's end after user terminal is transformed into electric signal
The input terminal of the included speech recognition system in end.Pretreatment is first passed around, the voice signal of input is analyzed, and extracts institute
The feature needed, establishes the template needed for waveform recognition on this basis.And computer will be according to waveform recognition in identification process
Model, the feature of waveform signal of the waveform template stored in the database and input is compared, according to certain
Search and matching strategy are found out a series of optimal with the matched template of input waveform.Then according to the definition of this template, pass through
The recognition result of computer can be provided by tabling look-up.In specific Waveform Matching algorithm, Fourier transformation can be utilized to handle
The waveform of sound wave, and characteristic value is extracted, obtained characteristic parameter sequence is subjected to pattern match, it will not be described here.
Further, in another preferred variant of the present invention, after the identification information is obtained, described the is determined
Before one advertisement to be determined, following steps are further included：
Advertising information library is established, user geographical location that each advertising information matches and advertising information are matched
Seller addresses match, and be stored in the advertising information library with each advertising information, and setting in this way is being held
During the control method of the row present invention, the advertising information is called in library from the advertising information as advertising information to be played,
And the user geographical location to match with the advertising information and seller addresses are obtained simultaneously.It can be according to the advertising information
The dropping apparatus of the advertising information of each in library, such as ad content, placement position, release time launch the letters such as the frequency
Breath, with determining the businessman for receiving the user geographical location of the advertising information in certain time period and matching with the advertising information
Location is as the user geographical location and the seller addresses to match with the advertising information.
Further, in the present invention, determine that described first treats that advertisement information can wrap based on the identification information
Include any one of following several ways：
In first specific alternate embodiment, one or more identification informations are subjected to data statistics, advertisement is broadcast
It puts the most advertising information of number and treats advertisement information as described first.
Can also one or more identification informations be subjected to data statistics, the highest advertising information of advertisement playing duration is made
Advertisement information is treated for described first；
Or determine that described first treats advertisement information based on the interaction of user and user terminal.
It will be appreciated by those skilled in the art that above-mentioned determine that described first treats the different modes of advertisement information respectively according to regarding
Broadcasting time, reproduction time length and the interaction scenario of user and user terminal of frequency advertisement reflect that user is wide to different video
The preference of announcement.So as to be based further on the advertisement that the matching of the preference information of user to be pushed is adapted with the preference information
Information treats advertisement information as described first.It should be noted that since advertisement dispensing duration or ad content be not detailed
Situations such as, user gets all information there is no method in ad content, by the preference information for confirming user to be pushed
Afterwards, the information that the ad content that can be paid close attention to according to user obtains perfect information or user is primarily upon, inventory, figure such as commodity
The perfect information such as piece, price or evaluation.Further, above-mentioned several different modes can also be combined eventually by certain
Algorithm model so as to based on the identification information determine that described first treats advertisement information.
Fig. 4 shows the third embodiment of the present invention, determines the second idiographic flow schematic diagram for treating advertisement information.
Sub- embodiment of the embodiment as step S103 in embodiment illustrated in fig. 1, specifically further includes following steps：
Step S1031 treats that advertisement information determines ad content, such as can be the line of certain brand based on described first
Lower advertising campaign.
Step S1032, the navigation for determining to match with the ad content based on user geographical location and seller addresses
Path.The guidance path is using the user geographical location as starting point, using the seller addresses as terminal.And according to the user
The distance between geographical location and the seller addresses, route and road conditions carry out planning navigation and obtain the guidance path.
The ad content and the guidance path are treated advertisement information by step S1033 as second.Described
Two advertisement information contain the ad content and the guidance path.The ad content is pushes away according to user preference
The ad content sent further, when pushing described second when advertisement information, also provides a user guidance path, with
Go to the seller addresses that the ad content is provided according to the guidance path in the case where there is purchase intention convenient for user, it is real
Now precisely launch.
It will be appreciated by those skilled in the art that determining described second after advertisement information, according to the communication of user terminal
Mode may be used following manner and treat that advertisement information pushes to user terminal by described second.One of which is specifically real
It applies in example, advertisement information is treated to user terminal push described second by way of short message；It is and specific at another
In embodiment, the application-specific of the installation based on the user terminal, for example, user opens some paid close attention at this time
Advertisement information is treated in application program push described second.
The device of the invention part is described in detail below in conjunction with attached drawing, the control device part of the right present invention is not
Detailed part can refer to the specific embodiment of above method part.It should be noted that the control method of the present invention is to pass through
The various logic unit of apparatus of the present invention part, using digital signal processor, specific use integrated circuit, field programmable gate
Array or other programmable logic device, perform a series of firmware instructions at hardware component (such as register and FIFO)
Processor and programming software combination are realized.
Fig. 5 shows the specific embodiment of the present invention, a kind of to be launched by user's concern advertisement progress advertisement orientation
Control device.It is used to utilize the level of interest that user is judged the voice capture of video ads with identification, and realizes advertisement
Orientation push.It includes acquisition module 11, the first determining module 12, the second determining module 13 and pushing module 14.It is described
Acquisition module 11, the first determining module 12, the second determining module 13 and pushing module 14 are by performing respective function and phase
Mutually cooperation, achieves the object of the present invention.
Further, the acquisition module 11 is used to carry out voice capture to multiple video ads information based on user terminal
With identification, identification information is obtained.The acquisition module 11 can capture the various audio-frequency informations around the user terminal, at this
In invention, the acquisition module 11 is preferably the audio-frequency information captured in one or more of broadcasting video ads, meanwhile, institute
Acquisition module 11 is stated also the audio-frequency information captured is identified.Specifically, the acquisition module 11 can be by the sound of acquisition
Frequency information takes the modes such as framing, extraction characteristic value to be handled by specific algorithm.Further, the acquisition module 11
Also it is compared and matches with the audio-frequency information captured based on the advertising information being stored in advance in advertising platform database,
So that it is determined that the identification information, the identification information and the video ads played are uniquely corresponding.The acquisition module 11 is preferred
Pass through user terminal also according to the content of the corresponding video ads information of the identification information, playing duration, the broadcasting frequency, user
With the interactive situation of the video ads of broadcasting, further analysis knows user to the preference of particular advertisement type and content, emerging
Interest etc..
First determining module 12 is determined first to treat advertisement information, be treated with described first based on the identification information
The user geographical location of advertisement information match and the seller addresses for treating advertisement information match with described first.
Specifically, described first treat advertisement information by storing and can call in the database of advertising platform.Described first waits to push away
Send the advertising information video ads information corresponding with the identification information that there is relevance.Described first treats that advertisement is believed
The advertising information for meeting user preference that breath is preferably chosen for the identification information.Further, it described first determines
Module 12 treats that advertisement information determines matched user geographical location and seller addresses also according to described first, herein
It will not go into details.
Further, second determining module 13 treats advertisement information based on first, treats that push is wide with described first
It accuses the user geographical location of information match and treats that the seller addresses of advertisement information match determine the with described first
Two treat advertisement information.In the present invention, described second treats that advertisement information can treat that advertisement is believed comprising described first
Breath and the user geographical location for the treatment of advertisement information match with described first and treat that advertisement is believed with described first
The matched seller addresses of manner of breathing.It will be appreciated by those skilled in the art that described second treats the meaning of advertisement information be can root
According to the user geographical location that advertisement information match is treated with described first and seller addresses push specific aim advertisement
Content simultaneously provides instruction information, by user guiding businessman.
Further, the pushing module 14 is used to treat that advertisement information pushes to user terminal by described second.Tool
Body, the mode of short message or application program can be taken to send described second according to the communication modes of the user terminal and wait to push away
Advertising information is sent, it will not be described here.
Fig. 6 shows another embodiment of the present invention, a kind of to pay close attention to advertisement progress advertisement orientation by user
The module connection diagram of the control device of dispensing.In such embodiments, it is described that advertisement progress advertisement is paid close attention to by user
The control device that orientation is launched further includes first processing module 15 and memory module 16.Acquisition module in the present embodiment,
One determining module, the second determining module and pushing module can be with reference chart 5 and its specific embodiments.Wherein, at described first
Reason module 16 is used to for multiple video ads to be converted into the multiple Wave datas to match.Specifically, the present invention is caught by sound
Video ads are analyzed one to one, it will be appreciated by those skilled in the art that including the multimedias such as audio, video letter in video ads
Breath, and data volume can be greatly reduced compared to integrally analyzing the video ads by choosing audio-frequency information and being compared,
Meanwhile compared to the capture and identification of the image information in video ads, in data collection capacity, acquisition mode and data processing
It is more convenient, it does not need to be acquired by image collecting devices such as cameras.
The memory module 16 is used for the storage of the multiple Wave data in the database.Setting in this way, it is more
A Wave data is able in the advertising platform for being stored in the present invention, and can be used for directly invoking when subsequently comparison, matching.
Fig. 7 shows another embodiment of the present invention, a kind of to pay close attention to advertisement progress advertisement orientation by user
The module connection diagram of the control device of dispensing.In such embodiments, control device embodiment shown in Fig. 6
On the basis of further comprise third determining module 121, the 4th determining module 122 and the 5th determining module 123.Wherein, institute
The initial coordinate point stated multiple sound waveforms of the third determining module 121 based on user terminal real-time capture and set immediately is true
Determine oscillogram.The third determining module 121 can specifically sample duration and specifically inspiring item by preset sample frequency
Part starts to sample after touching, and so as to the multiple sound waveforms of real-time capture and determines corresponding oscillogram.4th determining module
122 are used to be split the oscillogram processing and determine one or more original waveforms to be compared.It should be noted that institute
State in original waveform to be compared has other advertisement videos or environmental noise due to mixing, comparison can't be directly used in.
Further, noise reduction process is carried out simultaneously to one or more of original waveforms to be compared by the 5th determining module 123
Determine one or more final waveforms to be compared.By the noise reduction process, can filter off in the original waveform to be compared
Redundancy, improves the accuracy of comparison, and reduces data volume.Further, the Second processing module 124 is used for one
Or multiple final waveforms to be compared are matched one by one with the Wave data in database, are obtained and one or more of final
The highest Wave data of wave-form similarity to be compared is as one or more identification informations.
With continued reference to Fig. 7, the control device further includes the 6th determining module 131, the 7th determining module 132 and third
Processing module 133.Wherein, the 6th determining module 131 treats that advertisement information determines ad content based on described first, institute
State advertising campaign under the line that ad content can be a certain brand.7th determining module 132 is with being further based on user
Reason position and seller addresses determine the guidance path to match with the ad content.Described second so as to finally obtain treats
Further user is guided to go to the quotient by the guidance path on the basis of the ad content in advertisement information
Family address.Then, it regard the ad content and the guidance path as second by the third processing module 133 to wait to push away
Send advertising information.Specifically, short message sending or the specific App for directly logging in or using to the user terminal may be used
It pushes described second and treats advertisement information.And described second treats that the form of advertisement information can be word, voice, video
Etc. diversified forms, it will not be described here.
Specific embodiments of the present invention are described above.It is to be appreciated that the invention is not limited in above-mentioned
Particular implementation, those skilled in the art can make various deformations or amendments within the scope of the claims, this not shadow
Ring the substantive content of the present invention.
Claims (11)
1. a kind of method that advertisement progress advertisement orientation dispensing is paid close attention to by user, is used to utilize and the sound of video ads is caught
The level of interest that user is judged with identification is caught, and realizes advertisement pushing, which is characterized in that is included the following steps：
A. voice capture and identification are carried out to multiple video ads information based on user terminal, obtains identification information；
B. determine that first treats that advertisement information and described first treats advertisement information match based on the identification information
User geographical location and the seller addresses for treating advertisement information match with described first；
C. it treats advertisement information based on described first, the user geographical location of advertisement information match is treated with described first
And treat that the seller addresses of advertisement information match determine that second treats advertisement information with described first；
D. treat that advertisement information pushes to user terminal by described second.
2. control method according to claim 1, which is characterized in that before the step a, including step：
I., multiple video ads are converted into the multiple Wave datas to match；
Ii. by the storage of the multiple Wave data in the database.
3. control method according to claim 1, which is characterized in that the step a includes the following steps：
A1. oscillogram is determined based on multiple sound waveforms of user terminal real-time capture and the initial coordinate point set immediately；
A2. the oscillogram is split and handles and determine one or more original waveforms to be compared；
A3. one or more of original waveforms to be compared are carried out with noise reduction process and determines one or more final waves to be compared
Shape；
A4. one or more final waveforms to be compared are matched one by one with the Wave data in database, acquisition with it is described
One or more final highest Wave datas of wave-form similarity to be compared are as one or more identification informations.
4. control method according to claim 1, which is characterized in that before the step b, include the following steps：It builds
Vertical advertising information library, by the user geographical location that each advertising information matches and the seller addresses that advertising information matches with
Each advertising information matches, and be stored in the advertising information library.
5. control method according to claim 1, which is characterized in that true based on the identification information in the step b
Fixed first treats that advertisement information includes any one of following several ways：
One or more identification informations are subjected to data statistics, using the most advertising information of advertisement broadcasting time as described the
One treats advertisement information；
One or more identification informations are subjected to data statistics, using the highest advertising information of advertisement playing duration as described the
One treats advertisement information；
Determine that described first treats advertisement information based on the interaction of user and user terminal.
6. control method according to claim 1, which is characterized in that the step c includes the following steps：
C1. treat that advertisement information determines ad content based on described first；
C2. the guidance path to match with the ad content is determined based on user geographical location and seller addresses；
C3. the ad content and the guidance path are treated into advertisement information as second.
7. control method according to claim 1, which is characterized in that in the step d, push institute in the following way
State advertising information：
Short message；
Application program based on user terminal.
8. a kind of control device that advertisement progress advertisement orientation dispensing is paid close attention to by user, is used to utilize the sound to video ads
Sound captures the level of interest that user is judged with identification, and realizes advertisement pushing, which is characterized in that including：
Acquisition module：Voice capture and identification are carried out to multiple video ads information based on user terminal, obtain identification information；
First determining module：Determine that first treats that advertisement information and described first treats advertisement based on the identification information
The user geographical location of information match and the seller addresses for treating advertisement information match with described first；
Second determining module：Advertisement information is treated based on first, the user of advertisement information match is treated with described first
Geographical location and treat that the seller addresses of advertisement information match determine that second treats advertisement information with described first；
Pushing module：Treat that advertisement information pushes to user terminal by described second.
9. control device according to claim 8, which is characterized in that further include：
First processing module：Multiple video ads are converted into the multiple Wave datas to match；
Memory module：By the storage of the multiple Wave data in the database.
10. control device according to claim 8, which is characterized in that further include：
Third determining module：Multiple sound waveforms based on user terminal real-time capture and the initial coordinate point set immediately are true
Determine oscillogram；
4th determining module：The oscillogram is split and handles and determine one or more original waveforms to be compared；
5th determining module：Noise reduction process is carried out to one or more of original waveforms to be compared and determines one or more most
Waveform to be compared eventually；
Second processing module：One or more final waveforms to be compared are matched one by one with the Wave data in database,
It obtains with one or more of final highest Wave datas of wave-form similarity to be compared as one or more identification informations.
11. control device according to claim 8, which is characterized in that further include：
6th determining module：Treat that advertisement information determines ad content based on described first；
7th determining module：The navigation road for determining to match with the ad content based on user geographical location and seller addresses
Diameter；
Third processing module：The ad content and the guidance path are treated into advertisement information as second.
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Application publication date: 20180612 |