CN108022144A - The method and device of data object information is provided - Google Patents
The method and device of data object information is provided Download PDFInfo
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- CN108022144A CN108022144A CN201611033004.5A CN201611033004A CN108022144A CN 108022144 A CN108022144 A CN 108022144A CN 201611033004 A CN201611033004 A CN 201611033004A CN 108022144 A CN108022144 A CN 108022144A
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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Abstract
The embodiment of the present application discloses the method and device for providing data object information, wherein, the described method includes：Client obtains updating the data in the data object page, described to update the data including intended display position to be updated, and corresponding target data objects information；By the information that information updating shown in intended display position in the page is the target data objects, and provide dynamic renewal special efficacy.By the embodiment of the present application, the repeated accesses frequency of the page can be improved, improves page resource utilization rate, and be conducive to improve page conversion ratio.
Description
Technical field
This application involves data object information processing technology field, more particularly to the method for providing data object information and
Device.
Background technology
In the merchandise news page that sales platform provides to the user, it will usually show substantial amounts of merchandise items, Yong Huke
The behaviour such as concern, purchase, collection, addition shopping cart are performed with the commodity for therefrom selecting oneself interested or meet oneself demand
Make.In some common pages, for example, the homepage in some shops etc., user may be clear with to same commodity repeat
The demand look at, therefore, in this kind of page, the update frequency of merchandise news would generally be than relatively low, generally only on having new commodity
During frame, it can just be updated.And movable meeting-place page carried out for platform etc., user need the repeated accesses of same commodity
Asking can be than relatively low, and therefore, the update frequency of commodity can influence the frequency that user browses, particularly in " double 11 " this large-scale promotion
In activity, by the statistics to former years activity data it can be found that user's repeated accesses frequency is very low, wherein one of reason is just
It is that user does not have feeling of freshness, the commodity for feeling to see when accessing every time are all identical.
Therefore, for some with movable meeting-place etc. the relevant page of information, how to improve the page access frequency of user, into
To need the technical problem that those skilled in the art solve.
The content of the invention
This application provides the method and device for providing data object information, can improve the repeated accesses frequency of the page,
Page resource utilization rate is improved, and is conducive to improve page conversion ratio.
This application provides following scheme：
A kind of method that data object information is provided, including：
Client obtains updating the data in the data object page, described to update the data including intended display to be updated
Position, and corresponding target data objects information；
Information updating shown in intended display position in the page is the information of the target data objects, and is provided
Dynamic renewal special efficacy.
A kind of method that data object information is provided, including：
Server determines the data object page to be updated；
Determine intended display position to be updated in the page, and corresponding target data objects information；
Updating the data for the data object page is provided to associated client, it is described to update the data including to be updated
Intended display position, and corresponding target data objects information, so that the client is by intended display position in the page
The information updating of displaying is the information of the target data objects, and provides dynamic renewal special efficacy.
A kind of device that data object information is provided, applied to client, including：
Obtaining unit is updated the data, it is described to update the data including treating for obtaining updating the data in the data object page
The intended display position of renewal, and corresponding target data objects information；
Updating block, for being the target data objects by information updating shown in intended display position in the page
Information, and provide dynamic renewal special efficacy.
A kind of electronic equipment, including：
Display；
Processor；
Memory, for providing the program of data object information, described program is held when reading execution by the processor
The following operation of row:Updating the data in the data object page is obtained, it is described to update the data including intended display position to be updated, with
And corresponding target data objects information, it is the target data by information updating shown in intended display position in the page
The information of object, and dynamic renewal special efficacy is provided.
A kind of device that data object information is provided, applied to server, including：
Page determination unit, for determining the data object page to be updated；
Determination unit is updated the data, for determining intended display position to be updated in the page, and corresponding target
Data object information；
Offer unit is updated the data, for providing updating the data for the data object page, institute to associated client
State and update the data including intended display position to be updated, and corresponding target data objects information, so that the client will
Information updating shown in intended display position is the information of the target data objects in the page, and provides dynamic renewal
Special efficacy.
The specific embodiment provided according to the application, this application discloses following technique effect：
, can be after the renewal opportunity of content of pages be determined, when the opportunity of renewal arrives, really by the embodiment of the present application
Target data objects are made, also, are being the target data objects by information updating shown in corresponding displaying position in the page
Information during, dynamic renewal special-effect information can also be provided.In this way, since dynamic information is easier to attract human eye
Note that therefore, can more intuitively remind user, the information on corresponding displaying position is browsed relative to the last time to be had occurred that
Renewal, therefore, can cause user to keep the feeling of freshness to content of pages, so as to improve the repeated accesses frequency of the page,
Page resource utilization rate is improved, and is conducive to improve page conversion ratio.
Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.
Brief description of the drawings
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment
Attached drawing to be used is needed to be briefly described, it should be apparent that, drawings in the following description are only some implementations of the application
Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings
Obtain other attached drawings.
Fig. 1 is the schematic diagram of system architecture provided by the embodiments of the present application；
Fig. 2 is the flow chart of method provided by the embodiments of the present application；
Fig. 3 is the schematic diagram of user interface provided by the embodiments of the present application；
Fig. 4 is the schematic diagram of another user interface provided by the embodiments of the present application；
Fig. 5 is the flow chart of another method provided by the embodiments of the present application；
Fig. 6 is the schematic diagram of device provided by the embodiments of the present application；
Fig. 7 is the schematic diagram of electronic equipment provided by the embodiments of the present application；
Fig. 8 is the schematic diagram of another device provided by the embodiments of the present application.
Embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, the technical solution in the embodiment of the present application is carried out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art's all other embodiments obtained, belong to the application protection
Scope.
In the embodiment of the present application, can be according to pre- for the pages such as movable meeting-place homepage, data object information therein
The renewal opportunity put is updated, for example, it may be when carrying out page loading every time, alternatively, can also be in each refresh page
During face, it is updated alternatively, can also be according to certain time interval, etc..Also, during renewal, in order to
Enough so that user more intuitively perceives the generation of renewal, dynamic renewal special efficacy can also be provided, for example, it may be to renewal
Target data objects afterwards are flashed in the displaying position of the page, alternatively, can also show from prime information to target data
The information of object is overturn, is rotated and other effects.
During specific implementation, for system architecture angle, referring to Fig. 1, two portions of server end and client can be included
Point, wherein, server end is mainly used for determining opportunity and the target data objects information of renewal of renewal, and client is main
Data for being provided according to server carry out front end and show, and can also provide dynamic renewal special efficacy in renewal process etc. and believe
Breath, etc..
Describe in detail below to concrete implementation mode.
Embodiment one
First, which provides a kind of method for providing data object information from the angle of client, referring to figure
2, this method may comprise steps of：
S201：Client obtains updating the data in the data object page, described to update the data including target to be updated
Show position, and corresponding target data objects information；
In the embodiment of the present application, the renewal opportunity of data object can have a variety of, for example, it may be being weighed every time in user
It is updated when newly loading the page, alternatively, being updated in each refresh page, alternatively, renewal time can also be set
Interval, carries out automatically renewal, etc..When the opportunity of renewal arrives, intended display to be updated can be determined by server
Position and corresponding target data objects.
During specific implementation, server can pre-save a set of data objects, and during the page is built etc., can
The page and set of data objects to be associated, in this way, in each execution renewal, can be into the set of data objects
Carry out the selection of target data objects.In addition, in some pages, multiple display areas may be included, each display area is closed
Join a set of data objects, and including multiple displaying positions, each displaying position in same display area is used to be illustrated in pre- confidence
Ceasing has multiple data objects of same alike result in dimension.For example, this display area can be usually commonly called as " floor ", it is same
It can include multiple displaying positions in " floor ", for showing same classification or same " movable sub-venue " relevant data object
Information, etc..For this there are multiple display areas, each display area associates the situation of a set of data objects, can be with
Respectively from the corresponding set of data objects of each display area, target data objects of the selection for renewal.Also, can also
Realize the object renewal of the data in units of display area, for example, being just reloaded in the page, or be just refreshed
In the state of, the data object of each displaying position in first display area of the page can be updated first, with the page
Rolling operation, then the data object of each displaying position in other display areas is updated.
Wherein, specifically when determining target data objects, in order to realize that the page is directed to the personalization of different access person user,
Page conversion ratio is further improved, target data pair can also be carried out according to the personalization preferences information of current visitor user
Elephant determines.That is, can be according to current visitor's user individual preference information, from preset set of data objects
Selection and the data object of the personalization preferences information match, as the target data objects.Wherein, so-called individual character
Change preference information, can carry out statistics acquisition previously according to the historical operation behavior record of visitor user by server.
And it is possible to by the data source in multiple dimensions, the foundation as counting user personalization preferences information.For example, these are tieed up
Degree can include：
Perform the historical record of addition " shopping cart " operation；
Perform the record of " collection " operation；
Perform the record of " browsing " operation；
Perform the record of " purchase " operation；
And there is the crowd of identical preference data object record interested, etc..
Wherein, in the embodiment of the present application, same visitor can be determined respectively from the data source in each dimension
User's personalization preferences information different in each dimension, for example, in " shopping cart " dimension, the personalization preferences letter of user
Breath can (element therein be with the first set of data objects A：Once it was added to the data of " shopping cart " by the visitor user
Object, can only take the data in nearest a period of time) represent, in " collection " dimension, the personalization preferences information of user
Can (element therein be with the second set of data objects B：Once it was added to the data of " the favorites list " by the visitor user
Object, equally can only take the data in nearest a period of time), etc..In this way, in each dimension, respective data object
The data object that set includes can serve as " seed ", and then, can be from current page or exhibition in each dimension
Show in the associated set of data objects in region, get similar to " seed " data object or relevant data object, and make
For target data objects in the dimension, etc..
It is that is, associated from the page or display area in the personalization preferences information according to user in multiple dimensions
When target data objects are determined in set of data objects, it may be determined that go out multiple target data objects, these target data objects
It can be used for being updated the information in multiple displaying positions.
For example, as it was noted above, include multiple display areas in the page, and data are carried out in units of display area
Can be respectively according to the personalization preferences information in each statistical dimension, from preset set of data objects during the renewal of object
Selection and the data object of the personalization preferences information match in conjunction, then, according to the exhibition included in the display area
Show the quantity of position, the data object of corresponding number is selected from the data object to match, respectively as each displaying position
Corresponding target data objects.
It should be noted that either by the way of which kind of determines to update the data, server end can record one
During secondary renewal, for the data object that provides of visitor user of the client associate, in this way, currently determining target to be updated
During data object, identical data object can be selected to avoid when being updated with the last time.
S202：Information by information updating shown in intended display position in the page for the target data objects,
And provide dynamic renewal special efficacy.
After target data objects are determined, it is possible to be by information updating shown in corresponding displaying position in the page
The information of the target data objects, and in the embodiment of the present application, can also be during renewal, there is provided dynamically more
New special efficacy, in this way, user can be caused more intuitively to perceive the renewal of data object.For example, this dynamic renewal special efficacy
Can be：It is described displaying position in be the target data objects information addition flash special efficacy, alternatively, can also be in the exhibition
The dynamic operation process provided in position to becoming the target data objects information after prime information content execution dynamic operation, example are provided
Such as, amplification, stereo inversion are reduced, turn-over effect, shake, rotates, fade in and fade out effect, etc..Wherein, latter approach can be with
So that user shows that information shown in position is changed into another data object figure from a data object with intuitively perceiving
Piece, more obviously prompts user, there is new content appearance in current page so that the moment keeps the feeling of freshness to page info.
In addition, if target data objects are determined according to previously described user individual preference information, also, respectively
Personalization preferences information in kind different statistical dimensions, determines respective target data objects respectively, then server can be with
The statistical dimension of the corresponding personalization preferences information of each target data objects is provided to client, for example, it is desired to by certain data
Data object A then can be that the personalization according to active user in which dimension is inclined into certain displaying position by object A renewals
What good information determined, there is provided to client, for example, being " shopping cart " dimension, still " collect " dimension etc..In this way, client
During being updated, the statistical dimension of the corresponding personalization preferences information of this target data objects can also be carried out
Prompting, that is, user can be informed, the target data objects after specific renewal are recommended according to what information, from
And it is easier to improve interest level of the user to target data objects.
Specifically provide the mode of above-mentioned prompt message can have it is a variety of, and in the embodiment of the present application, equally can be with dynamic
The mode of state provides, and so can further cause the notice of user.For example, it can be provided in advance for various statistical dimensions
Corresponding icon, for example, " collection " dimension corresponds to the figure of a Pentagram shape, " shopping cart " dimension corresponds to simple picture shape
The shopping cart figure of formula, " purchase " dimension correspond to the figure of human eye shape to the figure applied to expression currency, " browsing " dimension,
" people having the same habits' user interest " dimension corresponds to heart-shaped figure, etc..In this way, provide the mode of above-mentioned prompt message in a kind of dynamic
Under, referring to Fig. 3, before the renewal operation is performed, a floating frame 301, the floating can be added in the page first
It is used to show the corresponding preset icon of each statistical dimension in frame, it can be seen that corresponding figure in wherein various dimensions
Mark.When performing the renewal operation, after the relation between each displaying position and target data objects is determined, it is possible to
The pictorial information for providing the target data objects is corresponded at the icon of statistical dimension from the floating frame into corresponding displaying position
Animation effect.That is, as shown in Figure 3, it is assumed that be a displaying position at 302, its associated target data objects are certain
Part clothes, the target data objects are to recommend out according to preference information of the user in " shopping cart " dimension, therefore, can
" flown out " at the corresponding icon of " shopping cart " dimension from floating frame 301 with showing the corresponding picture of the target data objects,
Progress into such a dynamic process in displaying position shown in 302, the track of " flight " can be as shown in dotted line frame 303.
It is similar, it is assumed that to be another displaying position at 304, its associated target data objects are another clothes, the target data pair
As if recommend out according to preference information of the user in " browsing " dimension, therefore, the target data pair can be shown
" fly out ", progress into the displaying shown in 304 at the corresponding icon of dimension as corresponding picture " browses " from floating frame 301
Such a dynamic process in position, the track of " flight " can be as shown in dotted line frame 305.It should be noted that in this realization
Under mode, each renewal process for showing data object in position can carry out successively, avoid excessive " flight " track shadow
Ring the identification of user.In addition, the page includes multiple display areas, each displaying position in same display area is updated
When, which can be illustrated near the display area.Also, can also be by described in after the completion of renewal operation performs
Floating frame is closed, and avoids that page subject matter content is caused to block for a long time, so that influencing normally to browse.
The mode that another dynamic provides foregoing prompt message can be with as shown in figure 4, when performing the renewal and operating, can
To determine the correspondence between target data objects and intended display position first, then the information on intended display position is switched
For the corresponding preset icon of the corresponding statistical dimension of each target data objects, for example, the positions such as 401,402,403 have been in Fig. 4
Through being switched to the corresponding corresponding preset icon of statistical dimension, wherein, 401 corresponding statistical dimensions are " shopping cart " dimension, 402
Corresponding statistical dimension is " collection " dimension, and 403 corresponding statistical dimensions are " browsing " dimension, etc..Then, described preset
After icon shows preset time length (for example, 1S etc.), then the preset icon is switched to the figure of the target data objects
Piece information.The process of specific switching picture, can equally use the various ways such as upset, rotation.That is, pass through this side
Formula, can be while realizing that dynamic updates, and the recommendation source also to the data object after renewal is prompted, so as to
Further cause the navigation interest of user, be conducive to improve page conversion ratio.
In short, by the embodiment of the present application, can arrive after the renewal opportunity of content of pages is determined on renewal opportunity
When, determine target data objects, also, be the target data by information updating shown in corresponding displaying position in the page
During the information of object, dynamic renewal special-effect information can also be provided.In this way, since dynamic information is easier to attract
Human eye note that therefore, can more intuitively remind user, the information on corresponding displaying position is browsed relative to the last time have been sent out
Renewal has been given birth to, therefore, user can have been caused to keep the feeling of freshness to content of pages, so as to improve the repeated accesses of page frequency
Degree, improves page resource utilization rate, and is conducive to improve page conversion ratio.
Embodiment two
The embodiment two is introduction corresponding with embodiment one, being carried out from the angle of server end, specifically, referring to
Fig. 5, the embodiment two provide a kind of method for providing data object information, and this method may comprise steps of：
S501：Server determines the data object page of client current accessed；
For example, it may be when client accesses certain data object page, according to the access request of client, the visitor is determined
The data object page of family end current accessed, alternatively, when user performs refresh operation in current page, client can also
Page data is regained to server, according to the refresh requests of client submission, can also determine the number of current accessed at this time
According to the object page.In addition, server can also record it is corresponding between client and the data object page being currently accessing
Relation, with realization regularly updating according to intervals, etc..
S502：Determine intended display position to be updated in the page, and corresponding target data objects information；
S503：Updating the data for the data object page is provided to associated client, it is described to update the data including treating
The intended display position of renewal, and corresponding target data objects information, so that the client is by target exhibition in the page
Show the information that information updating shown in position is the target data objects, and dynamic renewal special efficacy is provided.
Corresponding with embodiment one, the embodiment of the present application additionally provides a kind of device for providing data object information, the dress
Put and be applied to client, referring to Fig. 6, which can include：
Update the data obtaining unit 601, for obtaining updating the data in the data object page, it is described update the data including
Intended display position to be updated, and corresponding target data objects information；
Updating block 602, for being the target data by information updating shown in intended display position in the page
The information of object, and dynamic renewal special efficacy is provided.
During specific implementation, update the data obtaining unit and specifically can be used for：
When the page is loaded, renewal reaches preset time when either the page is refreshed or apart from last time
During length, updating the data in the data object page is obtained.
During specific implementation, the target data objects can determine in the following manner：
According to current visitor's user individual preference information, selection and the individual character from preset set of data objects
Change the data object that preference information matches, as the target data objects.
Wherein, the personalization preferences information includes the personalization preferences information in multiple statistical dimensions, wherein, Mei Getong
The data source that dimension corresponds to a statistics personalization preferences information is counted, different data sources corresponds to the different types of behaviour of user
Make behavior record；At this time, the target data objects can determine in the following manner：
Respectively according to the personalization preferences information in each statistical dimension, selection and institute from preset set of data objects
The data object of personalization preferences information match is stated, as the target data objects, wherein, multiple target data objects are used
Information in multiple displaying positions is updated.
Wherein, the page includes multiple display areas, and each display area associates a set of data objects, and including
Multiple displaying positions, each displaying position in same display area are used to be illustrated in more with same alike result in preset information dimension
A data object；
At this time, the target data objects can determine in the following manner：
Respectively according to the personalization preferences information in each statistical dimension, selection and institute from preset set of data objects
State the data object of personalization preferences information match；
According to the quantity of the displaying position included in the display area, correspondence is selected from the data object to match
The data object of quantity, respectively as the corresponding target data objects in each displaying position.
During specific implementation, which can also include：
Statistical dimension information obtainment unit, for obtaining the system of the corresponding personalization preferences information of each target data objects
Count dimensional information；
The updating block is additionally operable to：
Prompt message is provided, the prompt message is used to prompt each target data objects corresponding personalization preferences
The statistical dimension of information.
Wherein, which can also include：
Floating frame adding device, it is described floating for before the renewal operation is performed, floating frame to be added in the page
It is used to show the corresponding preset icon of each statistical dimension in dynamic frame；
Animation effect provides unit, for when performing the renewal operation, determining target data objects and intended display
Correspondence between position, and the pictorial information for providing the target data objects corresponds to the figure of statistical dimension from the floating frame
Enter the animation effect of corresponding displaying position at mark.
Wherein, the page includes multiple display areas, is carried out more to the displaying position wherein in intended display region
When new, the floating frame adding device is specifically used for：
The position near the intended display region, adds the floating frame.
In addition, the device can also include：
Closing unit, after the completion of being performed in renewal operation, the floating frame is closed.
Under another implementation, which can also include：
First switch unit, is tieed up for the information on intended display position to be switched to the corresponding statistics of each target data objects
Spend corresponding preset icon；
Second switch unit, for being cut after the preset icon shows preset time length, then by the preset icon
It is changed to the pictorial information of the target data objects.
In addition, when providing dynamic renewal special efficacy, the updating block specifically can be used for：
It is described displaying position in be the target data objects information addition flash special efficacy.
Alternatively, updating block can be used for：
There is provided in the displaying position and become the target data objects information after performing dynamic operation to prime information content
Dynamic operation process.
Corresponding with above device, which additionally provides a kind of electronic equipment, and referring to Fig. 7, which sets
It is standby specifically to include：
Display 701；
Processor 702；
Memory 703, for providing the program of data object information, described program is reading execution by the processor
When, perform following operation:Updating the data in the data object page is obtained, it is described to update the data including intended display to be updated
Position, and corresponding target data objects information, are the mesh by information updating shown in intended display position in the page
The information of data object is marked, and dynamic renewal special efficacy is provided.
Corresponding with embodiment two, the embodiment of the present application additionally provides a kind of device for providing data object information, referring to
Fig. 8, the device specifically can be applied to server, including：
Page determination unit 801, for determining the data object page to be updated；
Determination unit 802 is updated the data, for determining intended display position to be updated in the page, and corresponding mesh
Mark data object information；
Update the data and unit 803 is provided, for providing updating the data for the data object page to associated client,
It is described to update the data including intended display position to be updated, and corresponding target data objects information, so as to the client
By the information that information updating shown in intended display position in the page is the target data objects, and provide dynamically more
New special efficacy.
, can be after the renewal opportunity of content of pages be determined, when the opportunity of renewal arrives, really by the embodiment of the present application
Target data objects are made, also, are being the target data objects by information updating shown in corresponding displaying position in the page
Information during, dynamic renewal special-effect information can also be provided.In this way, since dynamic information is easier to attract human eye
Note that therefore, can more intuitively remind user, the information on corresponding displaying position is browsed relative to the last time to be had occurred that
Renewal, therefore, can cause user to keep the feeling of freshness to content of pages, so as to improve the repeated accesses frequency of the page,
Page resource utilization rate is improved, and is conducive to improve page conversion ratio.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can
Realized by the mode of software plus required general hardware platform.Based on such understanding, the technical solution essence of the application
On the part that contributes in other words to the prior art can be embodied in the form of software product, the computer software product
It can be stored in storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions are used so that a computer equipment
(can be personal computer, server, either network equipment etc.) performs some of each embodiment of the application or embodiment
Method described in part.
Each embodiment in this specification is described by the way of progressive, identical similar portion between each embodiment
Divide mutually referring to what each embodiment stressed is the difference with other embodiment.Especially for system or
For system embodiment, since it is substantially similar to embodiment of the method, so describing fairly simple, related part is referring to method
The part explanation of embodiment.System and system embodiment described above is only schematical, wherein the conduct
The unit that separating component illustrates may or may not be it is physically separate, can be as the component that unit is shown or
Person may not be physical location, you can with positioned at a place, or can also be distributed in multiple network unit.Can root
Factually border needs to select some or all of module therein realize the purpose of this embodiment scheme.Ordinary skill
Personnel are without creative efforts, you can to understand and implement.
Above to the method and device of offer data object information provided herein, it is described in detail, herein
In apply specific case the principle and embodiment of the application be set forth, the explanation of above example is only intended to side
Assistant solves the present processes and its core concept；Meanwhile for those of ordinary skill in the art, the think of according to the application
Think, in specific embodiments and applications there will be changes.In conclusion this specification content should not be construed as pair
The limitation of the application.
Claims (16)
- A kind of 1. method that data object information is provided, it is characterised in that including：Client obtains updating the data in the data object page, described to update the data including intended display position to be updated, with And corresponding target data objects information；Information updating shown in intended display position in the page is the information of the target data objects, and dynamic is provided Renewal special efficacy.
- 2. according to the method described in claim 1, it is characterized in that, described obtain updating the data in the data object page, bag Include：When the page is loaded, renewal reaches preset time length when either the page is refreshed or apart from last time When, obtain updating the data in the data object page.
- 3. according to the method described in claim 1, it is characterized in that, the target data objects determine in the following manner：According to current visitor's user individual preference information, selection and the personalization are inclined from preset set of data objects The data object of good information match, as the target data objects.
- 4. according to the method described in claim 3, it is characterized in that, the personalization preferences information is included in multiple statistical dimensions Personalization preferences information, wherein, each statistical dimension corresponds to the data source of a statistics personalization preferences information, different Data source corresponds to the different types of operation behavior record of user；The target data objects determine in the following manner：Respectively according to the personalization preferences information in each statistical dimension, selected from preset set of data objects and described Property the data object that matches of preference information, as the target data objects, wherein, multiple target data objects are used for pair Information in multiple displaying positions is updated.
- 5. according to the method described in claim 4, it is characterized in that, the page includes multiple display areas, each displaying Region associates a set of data objects, and including multiple displaying positions, each displaying position in same display area is for being illustrated in There are multiple data objects of same alike result in preset information dimension；The target data objects determine in the following manner：Respectively according to the personalization preferences information in each statistical dimension, selected from preset set of data objects and described The data object that property preference information matches；According to the quantity of the displaying position included in the display area, corresponding number is selected from the data object to match Data object, respectively as the corresponding target data objects in each displaying position.
- 6. the method according to claim 4 or 5, it is characterised in that further include：Obtain the statistical dimension information of the corresponding personalization preferences information of each target data objects；It is described also to wrap when information updating shown in corresponding displaying position is the information of the target data objects in the page Include：Prompt message is provided, the prompt message is used to prompt each target data objects corresponding personalization preferences information Statistical dimension.
- 7. according to the method described in claim 6, it is characterized in that, the method further includes：Before the renewal operation is performed, floating frame is added in the page, is used to show each statistics in the floating frame The corresponding preset icon of dimension；When performing the renewal operation, the correspondence between target data objects and intended display position is determined, and provide institute The pictorial information for stating target data objects corresponds to the animation for entering corresponding displaying position at the icon of statistical dimension from the floating frame Effect.
- 8. the method according to the description of claim 7 is characterized in that the page includes multiple display areas, to wherein It is described to add floating frame in the page when displaying position in intended display region is updated, including：The position near the intended display region, adds the floating frame.
- 9. the method according to the description of claim 7 is characterized in that further include：After the completion of renewal operation performs, the floating frame is closed.
- 10. according to the method described in claim 6, it is characterized in that, the method further includes：Information on intended display position is switched to the corresponding preset icon of the corresponding statistical dimension of each target data objects；The target data objects are switched to after the preset icon shows preset time length, then by the preset icon Pictorial information.
- 11. according to the method described in claim 1, it is characterized in that, the dynamic renewal special efficacy of the offer, including：It is described displaying position in be the target data objects information addition flash special efficacy.
- 12. according to the method described in claim 1, it is characterized in that, the dynamic renewal special efficacy of the offer, including：There is provided in the displaying position and moved to becoming the target data objects information after prime information content execution dynamic operation State operating process.
- A kind of 13. method that data object information is provided, it is characterised in that including：Server determines the data object page to be updated；Determine intended display position to be updated in the page, and corresponding target data objects information；Updating the data for the data object page is provided to associated client, it is described to update the data including target to be updated Position, and corresponding target data objects information are shown, so that the client will be shown in the page in intended display position Information updating be the information of the target data objects, and provide dynamic renewal special efficacy.
- A kind of 14. device that data object information is provided, it is characterised in that applied to client, including：Obtaining unit is updated the data, it is described to update the data including to be updated for obtaining updating the data in the data object page Intended display position, and corresponding target data objects information；Updating block, for the letter by information updating shown in intended display position in the page for the target data objects Breath, and dynamic renewal special efficacy is provided.
- 15. a kind of electronic equipment, it is characterised in that including：Display；Processor；Memory, for providing the program of data object information, described program performs such as when reading execution by the processor Lower operation:Updating the data in the data object page is obtained, it is described to update the data including intended display position to be updated and right The target data objects information answered, is the target data objects by information updating shown in intended display position in the page Information, and provide dynamic renewal special efficacy.
- A kind of 16. device that data object information is provided, it is characterised in that applied to server, including：Page determination unit, for determining the data object page to be updated；Determination unit is updated the data, for determining intended display position to be updated in the page, and corresponding target data Object information；Offer unit is provided, is updated the data for providing the data object page to associated client, it is described more New data includes intended display position to be updated, and corresponding target data objects information, so that the client is by described in Information updating shown in intended display position is the information of the target data objects in the page, and it is special to provide dynamic renewal Effect.
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