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CN107508744A - A kind of network address promotion method and system based on wechat electronics red packet - Google Patents

A kind of network address promotion method and system based on wechat electronics red packet Download PDF

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Publication number
CN107508744A
CN107508744A CN201710682624.XA CN201710682624A CN107508744A CN 107508744 A CN107508744 A CN 107508744A CN 201710682624 A CN201710682624 A CN 201710682624A CN 107508744 A CN107508744 A CN 107508744A
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CN
China
Prior art keywords
red packet
wechat
visitor
shared
network address
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710682624.XA
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Chinese (zh)
Inventor
刘桂平
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Benbon Polytron Technologies Inc
Original Assignee
Beijing Benbon Polytron Technologies Inc
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Filing date
Publication date
Application filed by Beijing Benbon Polytron Technologies Inc filed Critical Beijing Benbon Polytron Technologies Inc
Priority to CN201710682624.XA priority Critical patent/CN107508744A/en
Publication of CN107508744A publication Critical patent/CN107508744A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046Interoperability with other network applications or services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/0876Network architectures or network communication protocols for network security for authentication of entities based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/14Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic
    • H04L63/1408Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic by monitoring network traffic
    • H04L63/1425Traffic logging, e.g. anomaly detection
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/14Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic
    • H04L63/1441Countermeasures against malicious traffic
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/535Tracking the activity of the user

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  • Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Computing Systems (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Power Engineering (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)

Abstract

The present invention relates to a kind of network address promotion method and system based on wechat electronics red packet.Method includes (1) configuration and shares mission bit stream and incentive message, and task is shared in generation;(2) by original link generate length it is shorter share chained address;(3) if visitor is non-malicious user, link clicks number is shared in renewal, and link clicks number to be shared sends wechat electronics red packet, if malicious user, terminate this operation higher than the requesting threshold for sending a red packet.System includes task generation module:Mission bit stream and incentive message are shared in configuration, and task is shared in generation;Share link generation module:By original link generation length it is shorter share chained address;Links and accesses processing module:If visitor is non-malicious user, link clicks number is shared in renewal, and link clicks number to be shared sends wechat electronics red packet, if malicious user, terminate this operation higher than the requesting threshold for sending a red packet.

Description

A kind of network address promotion method and system based on wechat electronics red packet
Technical field
The invention belongs to field of Internet communication, and in particular to a kind of network address promotion method based on wechat electronics red packet and System.
Background technology
At present, with the rapid development of China's mobile Internet mechanics of communication and infrastructure, smart mobile phone it is a wide range of Popularization and the maturation of e-commerce technology, people more like being done shopping by mobile phone, entertained, particularly with youth People, internet have turned into them and have obtained social information and social important means.
Wechat, QQ, Alipay release electronics red packet function many years, and very familiar electronics red packet makes user With.New Year's Eve in 2017, wechat receive and dispatch red packet quantity up to 14,200,000,000, wherein zero point when reach/second of peak value 760,000;Participate in QQ The Headquarters of the General Staff and number of users of " LBS+AR days drop red packets " and " brushing red packet " duplicate removal are 3.42 hundred million.
Early stage the platform developments such as wechat, many advertisers, in order to stimulate user outwards to share, pop-up such as can be provided and carried Show, inform how user is shared.Some can also prompt to share rear getable virtual electronic article, such as be of use certificate or excellent The information such as favour.
By providing the modes such as pop-up prompting, because there is higher induction to share suspicion, therefore wechat platform side can close this Chained address, cause all users can not be opened in wechat, and wechat put into effect forbid induction share strategy also can be frequent Change.
Share preferential mode in addition, prompting the user with, not enough directly, it is often necessary to user jump to again other webpage or Go to get in APP share it is preferential.
User is prompted outwards to share additionally by modes such as text prompts, it is not easy to count on that how many real user accesses Former link.This has also grown large quantities of tissues by manual or automated hand brush visit capacity, cheats advertiser.
The content of the invention
Goal of the invention:First purpose of the present invention is to provide a kind of network address popularization side based on wechat electronics red packet Method, second purpose disclosed by the invention are to provide a kind of network address extension system based on wechat electronics red packet.It is of the invention public The method and system opened overcome prior art to be difficult to links and accesses amount, thus the defects of influence related marketing effectiveness, and do not allow The problem of easily getting real user accesses data.
Technical scheme:A kind of network address promotion method based on wechat electronics red packet, comprises the following steps:
(1) mission bit stream and incentive message are shared in configuration, and task is shared in generation;
(2) by original link generate length it is shorter share chained address;
(3) judge whether visitor is malicious user, if visitor is non-malicious user, link clicks time are shared in renewal Number, link clicks number to be shared are higher than the requesting threshold for sending a red packet, and wechat electronics red packet is sent to participator, if Visitor is malicious user, terminates this operation.
Further, configuration shares mission bit stream including obtaining original link to be shared, setting transmission one in step (1) The requesting threshold of individual red packet, the amount of money of single red packet, red packet name, the information of red packet sender.
Further, step (2) comprises the following steps:
(21) visitor that original link to be shared is shared to task with getting identifies ID and generates a unique character The key assignments gone here and there as short website links;
(22) the short network address domain name corresponding with original link to be shared is generated;
(23) linked according to raw address and obtain title, and key assignments and participator mark ID, raw address are linked, title, when Between, participator IP, share in figure information deposit database, the key assignments of generation and the splicing of short network address domain name are then formed into short net Location.
Further, step (3) comprises the following steps:
(31) access times, frequency and the abnormal behaviour of each visitor is counted, malice grade scoring is calculated, works as visitor Malice grade scoring reach threshold value, visitor is labeled as malicious user, terminates this operation, conversely, into step (32);
(32) after link is shared in visitor's click, wechat authorization message, IP information, browser finger print information, generation are obtained Whether visitor identifies ID, be that participator increases hits according to access validity strategy decision, and jump to original link;
(33) when requesting threshold of the effective access times of visitor higher than one red packet of transmission, wechat red packet is called to connect Mouthful, wechat electronics red packet is provided to participator, and the object information deposit database that will award prizes.
A kind of network address extension system based on wechat electronics red packet, including:
Task generation module:Mission bit stream and incentive message are shared in configuration, and task is shared in generation;
Share link generation module:By original link generation length it is shorter share chained address;
Links and accesses processing module:Judge whether visitor is malicious user, if visitor is non-malicious user, renewal point Link clicks number is enjoyed, link clicks number to be shared is sent micro- higher than the requesting threshold for sending a red packet to participator Believe electronics red packet, if visitor is malicious user, terminate this operation.
Further, task generation module includes:
Application management module:According to different link classifications, brand, wechat public number, wechat service number, will each apply It is separately configured and calls wechat interface information needed, for sending wechat red packet, while generates unique mark and application signature key;
Share task management module:Typing original link and sharing information, set and launch type and strategy of awarding prizes, and generate Share task chained address.
Further, sharing link generation module includes:
Key assignments generation module, using original link to be shared and visitor identify ID generate a unique character string as The key assignments of short website links;
Short network address domain name produces module, is produced into the short network address domain name corresponding with original link to be shared;
Short network address generation module, linked according to raw address and obtain title, and key assignments and participator are identified into ID, raw address chain Connect, title, the time, participator IP, share in figure information deposit database, then splice the key assignments of generation and short network address domain name Form short network address.
Further, links and accesses processing module includes
Malicious user investigates module, counts the access times, frequency and abnormal behaviour of each visitor, calculates malice grade Scoring, when the malice grade scoring of visitor reaches threshold value, visitor is labeled as malicious user, terminates this operation;
Effective access times update module, visitor clicks on share link after, obtain wechat authorization message, IP information, clear Looking at device finger print information, generation visitor identifies ID, according to accessing whether validity strategy decision is that participator increases hits, and Jump to original link;
Award prizes module, when the effective access times of visitor are higher than the requesting threshold for sending red packet, call wechat Red packet interface, wechat electronics red packet is provided to participator, and the object information deposit database that will award prizes.
Beneficial effect:Have the invention discloses a kind of network address promotion method based on wechat electronics red packet and system following Beneficial effect:
The 1st, one platform that can propagate website links is provided, and the marketing tool for sharing effect statistics can be seen;
2nd, an approach for cashing wechat friend group flow is provided for common netizen, by the more incomes of frequency of reading more Greatly;
3rd, the probability of sharing of website links is have stimulated, preferably reaches the purpose propagated and promoted.
Brief description of the drawings
Fig. 1 is a kind of timing diagram of the network address promotion method based on wechat electronics red packet disclosed by the invention.
Embodiment:
The embodiment of the present invention is described in detail below.
As shown in figure 1, a kind of network address promotion method based on wechat electronics red packet, comprises the following steps:
(1) mission bit stream and incentive message are shared in configuration, and task is shared in generation;
(2) by original link generate length it is shorter share chained address;
(3) judge whether visitor is malicious user, if visitor is non-malicious user, link clicks time are shared in renewal Number, link clicks number to be shared are higher than the requesting threshold for sending a red packet, and wechat electronics red packet is sent to participator, if Visitor is malicious user, terminates this operation.
Further, configuration shares mission bit stream including obtaining original link to be shared, setting transmission one in step (1) The requesting threshold of individual red packet, the amount of money of single red packet, red packet name, the information of red packet sender.
Further, step (2) comprises the following steps:
(21) visitor that original link to be shared is shared to task with getting identifies ID and generates a unique character The key assignments gone here and there as short website links;
(22) the short network address domain name corresponding with original link to be shared is generated;
(23) linked according to raw address and obtain title, and key assignments and participator mark ID, raw address are linked, title, when Between, participator IP, share in figure information deposit database, the key assignments of generation and the splicing of short network address domain name are then formed into short net Location.
Further, step (3) comprises the following steps:
(31) access times, frequency and the abnormal behaviour of each visitor is counted, malice grade scoring is calculated, works as visitor Malice grade scoring reach threshold value, visitor is labeled as malicious user, terminates this operation, conversely, into step (32);
(32) after link is shared in visitor's click, wechat authorization message, IP information, browser finger print information, generation are obtained Whether visitor identifies ID, be that participator increases hits according to access validity strategy decision, and jump to original link;
(33) when requesting threshold of the effective access times of visitor higher than one red packet of transmission, wechat red packet is called to connect Mouthful, wechat electronics red packet is provided to participator, and the object information deposit database that will award prizes.
A kind of network address extension system based on wechat electronics red packet, including:
Task generation module:Mission bit stream and incentive message are shared in configuration, and task is shared in generation;
Share link generation module:By original link generation length it is shorter share chained address;
Links and accesses processing module:Judge whether visitor is malicious user, if visitor is non-malicious user, renewal point Link clicks number is enjoyed, link clicks number to be shared is sent micro- higher than the requesting threshold for sending a red packet to participator Believe electronics red packet, if visitor is malicious user, terminate this operation.
Further, task generation module includes:
Application management module:According to different link classifications, brand, wechat public number, wechat service number, will each apply It is separately configured and calls wechat interface information needed, for sending wechat red packet, while generates unique mark and application signature key;
Share task management module:Typing original link and sharing information, set and launch type and strategy of awarding prizes, and generate Share task chained address.
Further, sharing link generation module includes:
Key assignments generation module, using original link to be shared and visitor identify ID generate a unique character string as The key assignments of short website links;
Short network address domain name produces module, is produced into the short network address domain name corresponding with original link to be shared;
Short network address generation module, linked according to raw address and obtain title, and key assignments and participator are identified into ID, raw address chain Connect, title, the time, participator IP, share in figure information deposit database, then splice the key assignments of generation and short network address domain name Form short network address.
Further, links and accesses processing module includes
Malicious user investigates module, counts the access times, frequency and abnormal behaviour of each visitor, calculates malice grade Scoring, when the malice grade scoring of visitor reaches threshold value, visitor is labeled as malicious user, terminates this operation;
Effective access times update module, visitor clicks on share link after, obtain wechat authorization message, IP information, clear Looking at device finger print information, generation visitor identifies ID, according to accessing whether validity strategy decision is that participator increases hits, and Jump to original link;
Award prizes module, when the effective access times of visitor are higher than the requesting threshold for sending red packet, call wechat Red packet interface, wechat electronics red packet is provided to participator, and the object information deposit database that will award prizes.
Embodiments of the present invention are elaborated above.But the present invention is not limited to above-mentioned embodiment, In art those of ordinary skill's possessed knowledge, it can also be done on the premise of present inventive concept is not departed from Go out various change.

Claims (8)

1. a kind of network address promotion method based on wechat electronics red packet, it is characterised in that comprise the following steps:
(1) mission bit stream and incentive message are shared in configuration, and task is shared in generation;
(2) by original link generate length it is shorter share chained address;
(3) judge whether visitor is malicious user, if visitor is non-malicious user, link clicks number is shared in renewal, treats Share link clicks number higher than the requesting threshold for sending a red packet, wechat electronics red packet is sent to participator, if accessing Person is malicious user, terminates this operation.
A kind of 2. network address promotion method based on wechat electronics red packet according to claim 1, it is characterised in that step (1) configuration shares mission bit stream and includes obtaining original link to be shared in, and setting sends requesting threshold, the list of a red packet The amount of money of individual red packet, red packet name, the information of red packet sender.
A kind of 3. network address popularization side based on wechat electronics red packet according to claim 1 Method, it is characterised in that step (2) comprises the following steps:
(21) visitor that original link to be shared is shared to task with getting identifies ID and generates a unique character string work For the key assignments of short website links;
(22) the short network address domain name corresponding with original link to be shared is generated;
(23) linked according to raw address and obtain title, and key assignments and participator are identified into ID, raw address links, title, the time, divides The person of enjoying IP, share in figure information deposit database, the key assignments of generation and the splicing of short network address domain name are then formed into short network address.
A kind of 4. network address popularization side based on wechat electronics red packet according to claim 1 Method, it is characterised in that step (3) comprises the following steps:
(31) access times, frequency and the abnormal behaviour of each visitor is counted, malice grade scoring is calculated, when the evil of visitor Meaning grade scoring reaches threshold value, and visitor is labeled as into malicious user, terminates this operation, conversely, into step (32);
(32) after link is shared in visitor's click, wechat authorization message, IP information, browser finger print information are obtained, generation accesses Whether person identifies ID, be that participator increases hits according to access validity strategy decision, and jump to original link;
(33) when requesting threshold of the effective access times of visitor higher than one red packet of transmission, wechat red packet interface is called, Wechat electronics red packet is provided to participator, and the object information deposit database that will award prizes.
A kind of 5. network address extension system based on wechat electronics red packet, it is characterised in that including:
Task generation module:Mission bit stream and incentive message are shared in configuration, and task is shared in generation;
Share link generation module:By original link generation length it is shorter share chained address;
Links and accesses processing module:Judge whether visitor is malicious user, if visitor is non-malicious user, chain is shared in renewal Number of clicks is connect, link clicks number to be shared sends wechat electricity higher than the requesting threshold for sending a red packet to participator Sub- red packet, if visitor is malicious user, terminate this operation.
6. a kind of network address extension system based on wechat electronics red packet according to claim 5, it is characterised in that task is given birth to Include into module:
Application management module:, will be each using independent according to different link classifications, brand, wechat public number, wechat service number Wechat interface information needed is called in configuration, for sending wechat red packet, while generates unique mark and application signature key;
Share task management module:Typing original link and sharing information, set and launch type and strategy of awarding prizes, and generate and share Task chained address.
7. a kind of network address extension system based on wechat electronics red packet according to claim 5, it is characterised in that share chain Connecing generation module includes:
Key assignments generation module, original link to be shared and visitor are identified into ID and generate a unique character string as short net The key assignments of location link;
Short network address domain name produces module, is produced into the short network address domain name corresponding with original link to be shared;
Short network address generation module, linked according to raw address and obtain title, and key assignments is linked with participator's mark ID, raw address, Title, the time, participator IP, share figure information deposit database in, then by the key assignments of generation and short network address domain name splicing group Into short network address.
A kind of 8. network address extension system based on wechat electronics red packet according to claim 5, it is characterised in that chain receiving Ask that processing module includes
Malicious user investigates module, counts the access times, frequency and abnormal behaviour of each visitor, calculates malice grade and comments Point, when the malice grade scoring of visitor reaches threshold value, visitor is labeled as malicious user, terminates this operation;
Effective access times update module, after link is shared in visitor's click, obtain wechat authorization message, IP information, browser Whether finger print information, generation visitor identify ID, be that participator increases hits according to access validity strategy decision, and redirect To original link;
Award prizes module, when the effective access times of visitor are higher than the requesting threshold for sending red packet, call wechat red packet Interface, wechat electronics red packet is provided to participator, and the object information deposit database that will award prizes.
CN201710682624.XA 2017-08-10 2017-08-10 A kind of network address promotion method and system based on wechat electronics red packet Pending CN107508744A (en)

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Cited By (8)

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CN108280692A (en) * 2018-02-05 2018-07-13 广州华多网络科技有限公司 Reward distribution method, device, computer readable storage medium and terminal
CN108763255A (en) * 2018-04-02 2018-11-06 Oppo广东移动通信有限公司 A kind of content share method, first terminal, second terminal and storage medium
CN109104456A (en) * 2018-06-07 2018-12-28 北京本邦科技股份有限公司 A kind of user tracking based on browser fingerprint and propagating statistics analysis method
CN109472650A (en) * 2018-11-21 2019-03-15 万翼科技有限公司 Method for tracing, device and the readable storage medium storing program for executing of amount of access after poster is shared
CN110097390A (en) * 2018-08-21 2019-08-06 北京小客网络科技有限公司 A kind of advertisement promotion method, system and computer program product based on sharing forwarding
CN111160960A (en) * 2019-12-20 2020-05-15 中国建设银行股份有限公司 Service promotion method and device based on electronic red packet, computer equipment and readable storage medium
CN111612527A (en) * 2020-04-28 2020-09-01 杭州沃朴物联科技有限公司 Fission red packet issuing method, device, equipment and medium
CN113537230A (en) * 2021-09-14 2021-10-22 北京世纪好未来教育科技有限公司 Method and device for determining validity of message issuing mode and electronic equipment

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CN105430101A (en) * 2015-12-24 2016-03-23 北京奇虎科技有限公司 Method and device for generating promotion link and method and device for analyzing promotion link
CN105825397A (en) * 2016-03-15 2016-08-03 北京小月科技有限公司 Link publishing method
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Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108280692A (en) * 2018-02-05 2018-07-13 广州华多网络科技有限公司 Reward distribution method, device, computer readable storage medium and terminal
CN108763255A (en) * 2018-04-02 2018-11-06 Oppo广东移动通信有限公司 A kind of content share method, first terminal, second terminal and storage medium
CN109104456A (en) * 2018-06-07 2018-12-28 北京本邦科技股份有限公司 A kind of user tracking based on browser fingerprint and propagating statistics analysis method
CN110097390A (en) * 2018-08-21 2019-08-06 北京小客网络科技有限公司 A kind of advertisement promotion method, system and computer program product based on sharing forwarding
CN109472650A (en) * 2018-11-21 2019-03-15 万翼科技有限公司 Method for tracing, device and the readable storage medium storing program for executing of amount of access after poster is shared
CN111160960A (en) * 2019-12-20 2020-05-15 中国建设银行股份有限公司 Service promotion method and device based on electronic red packet, computer equipment and readable storage medium
CN111612527A (en) * 2020-04-28 2020-09-01 杭州沃朴物联科技有限公司 Fission red packet issuing method, device, equipment and medium
CN113537230A (en) * 2021-09-14 2021-10-22 北京世纪好未来教育科技有限公司 Method and device for determining validity of message issuing mode and electronic equipment
CN113537230B (en) * 2021-09-14 2021-12-21 北京世纪好未来教育科技有限公司 Method and device for determining validity of message issuing mode and electronic equipment

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Application publication date: 20171222

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