CN107220350A - A kind of advertisement delivery system recognized based on physical trait - Google Patents
A kind of advertisement delivery system recognized based on physical trait Download PDFInfo
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- CN107220350A CN107220350A CN201710398125.8A CN201710398125A CN107220350A CN 107220350 A CN107220350 A CN 107220350A CN 201710398125 A CN201710398125 A CN 201710398125A CN 107220350 A CN107220350 A CN 107220350A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/435—Filtering based on additional data, e.g. user or group profiles
- G06F16/436—Filtering based on additional data, e.g. user or group profiles using biological or physiological data of a human being, e.g. blood pressure, facial expression, gestures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/168—Feature extraction; Face representation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/172—Classification, e.g. identification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
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Abstract
The invention discloses a kind of advertisement delivery system recognized based on physical trait, the system includes：Collection apparatus module, the face-image for personnel to be detected before acquisition display module；Feature recognition module, the face-image for the personnel to be detected to collecting carries out feature recognition, obtains the physical characteristic information of personnel to be detected；Advertisement selection module, for retrieving the advertisement tag matched with the physical characteristic information of personnel to be detected from default advertisement base, and is put into broadcasting queue by the corresponding advertisement of the advertisement tag；Display module, for showing the advertisement played in queue.
Description
Technical field
The present invention relates to technical field of intelligent equipment, more particularly to a kind of advertisement putting system recognized based on physical trait
System.
Background technology
At present, with the progress and the development in epoch of science and technology, multimedia advertising is presented on people by various modes
At the moment, dispensing numerous and complicated of the in the market on multimedia advertising, the type of advertisement, the approach delivered, the quantity delivered are equal
Rapid development, although these advertising messages are flooded with the life of people, still, because the dispensing of advertisement is typically all single motionless
Or specified sequential loop broadcasting, these advertisements can not carry out specific advertisement broadcasting for the feature of people, it is impossible to effectively
Attraction new person and the attention of personnel of stopping, so as to cause that advertizing rate is relatively low, advertising results are not good, it is impossible to meet commodity a surname
The demand of biography, to advertisement putting, businessman brings economic benefit to reduce.
The content of the invention
The technical problem existed based on background technology, the present invention proposes a kind of advertisement putting recognized based on physical trait
System；
A kind of advertisement delivery system recognized based on physical trait proposed by the present invention, including：
Collection apparatus module, the face-image for personnel to be detected before acquisition display module；
Feature recognition module, the face-image for the personnel to be detected to collecting carries out feature recognition, obtains to be checked
The physical characteristic information of survey personnel；
Advertisement selection module, what is matched for being retrieved from default advertisement base with the physical characteristic information of personnel to be detected is wide
Label is accused, and the corresponding advertisement of the advertisement tag is put into broadcasting queue；
Display module, for showing the advertisement played in queue.
Preferably, the feature recognition module, specifically for：
The face-image for treating testing staff carries out characteristic area mark；
Feature knowledge is carried out according to the face-image that the distance between characteristic area area, characteristic area treat testing staff
Not, the physical characteristic information of personnel to be detected is obtained.
Preferably, the characteristic area, including：Eye areas, ear region, nasal area, face region, cheek area
Domain.
Preferably, the feature recognition module, specifically for：The physical characteristic information of the personnel to be detected, including：Treat
Testing staff's age range, personnel's sex to be detected.
Preferably, the advertisement selection module, specifically for：
The advertisements matched with personnel's age range to be detected and personnel's sex to be detected are retrieved in default advertisement base
Label, and the corresponding advertisement of the advertisement tag is put into broadcasting queue, the advertisement tag includes Suitable Age advertisement tag, fitted
Suitable sex advertisement tag.
Preferably, in addition to recognition training module, recognition training module is connected with feature recognition module, for by a large amount of
Face-image sample carries out feature recognition training to feature recognition module.
Face-image of the invention by gathering personnel to be detected, the face-image of the personnel to be detected to collecting is carried out
Feature recognition, obtains the physical characteristic information of personnel to be detected, and retrieval and the body of personnel to be detected are special from default advertisement base
The advertisement tag of information matches is levied, and the corresponding advertisement of the advertisement tag is put into broadcasting queue, then is shown in broadcasting queue
Advertisement, in this way, by recognizing characteristics of human body, carry out different advertisements for different crowds and play, effectively attract pedestrian
With the attention for the personnel of stopping, so as to improve advertizing efficiency and advertising results, while demonstration demand is met, give way
People can experience oneself advertisement interested, improve the viewing experience of user.
Brief description of the drawings
Fig. 1 is the module diagram of the advertisement delivery system proposed by the present invention recognized based on physical trait.
Embodiment
Reference picture 1, a kind of advertisement delivery system recognized based on physical trait proposed by the present invention, including：
Collection apparatus module, the face-image for personnel to be detected before acquisition display module.
In concrete scheme, the face for gathering pedestrian or the personnel that stop by high-definition camera or facial harvester is schemed
Picture.
Feature recognition module, is connected with collection apparatus module, and the face-image for the personnel to be detected to collecting enters
Row feature recognition, obtains the physical characteristic information of personnel to be detected.
Feature recognition module, specifically for：The face-image for treating testing staff carries out characteristic area mark；According to feature
The face-image that the distance between region area, characteristic area treat testing staff carries out feature recognition, obtains personnel to be detected
Physical characteristic information, wherein, the characteristic area, including：Eye areas, ear region, nasal area, face region, face
Buccal region domain；The physical characteristic information of the personnel to be detected, including：Personnel's age range to be detected, personnel's sex to be detected.
Recognition training module, is connected with feature recognition module, for by a large amount of face-image samples to feature recognition mould
Block carries out feature recognition training.
In concrete scheme, treat testing staff face-image carry out characteristic area mark, according to characteristic area area,
The distance between characteristic area treat testing staff face-image carry out feature recognition, obtain personnel's age range to be detected,
Personnel's sex to be detected, the characteristic area, including：Eye areas, ear region, nasal area, face region, cheek area
Domain, with advancing age, the distance between each characteristic area area meeting of people, characteristic area can change, by a large amount of
Face-image sample carries out feature recognition training to feature recognition module, in this way, improving feature recognition module treats testing staff
Facial image features identification ability and precision.
Advertisement selection module, is connected with feature recognition module, for being retrieved from default advertisement base with personnel's to be detected
The advertisement tag of physical characteristic information matching, and the corresponding advertisement of the advertisement tag is put into broadcasting queue, specifically for：
The advertisement tag matched with personnel's age range to be detected and personnel's sex to be detected is retrieved in default advertisement base, and will be described
The corresponding advertisement of advertisement tag is put into broadcasting queue, and the advertisement tag includes Suitable Age advertisement tag, suitable sex advertisement
Label.
Display module, is connected with advertisement selection module, for showing the advertisement played in queue.
In concrete scheme, the advertisements matched with the physical characteristic information of personnel to be detected are retrieved from default advertisement base
Label, and the corresponding advertisement of the advertisement tag is put into broadcasting queue, then the advertisement played in queue is shown, in this way, for not
Same crowd carries out different advertisements and played, effective to attract the attention of pedestrian and the personnel that stop, so as to improve advertizing effect
Rate and advertising results
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (6)
1. a kind of advertisement delivery system recognized based on physical trait, it is characterised in that including：
Collection apparatus module, the face-image for personnel to be detected before acquisition display module；
Feature recognition module, the face-image for the personnel to be detected to collecting carries out feature recognition, obtains people to be detected
The physical characteristic information of member；
Advertisement selection module, for retrieving the advertisements matched with the physical characteristic information of personnel to be detected from default advertisement base
Label, and the corresponding advertisement of the advertisement tag is put into broadcasting queue；
Display module, for showing the advertisement played in queue.
2. the advertisement delivery system according to claim 1 recognized based on physical trait, it is characterised in that the feature is known
Other module, specifically for：
The face-image for treating testing staff carries out characteristic area mark；
Feature recognition is carried out according to the face-image that the distance between characteristic area area, characteristic area treat testing staff, obtained
To the physical characteristic information of personnel to be detected.
3. the advertisement delivery system according to claim 2 recognized based on physical trait, it is characterised in that the characteristic area
Domain, including：Eye areas, ear region, nasal area, face region, cheek region.
4. the advertisement delivery system according to claim 1 recognized based on physical trait, it is characterised in that the feature is known
Other module, specifically for：The physical characteristic information of the personnel to be detected, including：Personnel's age range to be detected, people to be detected
Member's sex.
5. the advertisement delivery system according to claim 4 recognized based on physical trait, it is characterised in that the advertisement choosing
Module is selected, specifically for：
The advertisement tag matched with personnel's age range to be detected and personnel's sex to be detected is retrieved in default advertisement base, and
The corresponding advertisement of the advertisement tag is put into broadcasting queue, the advertisement tag includes Suitable Age advertisement tag, suitability
Other advertisement tag.
6. the advertisement delivery system according to claim 1 recognized based on physical trait, it is characterised in that also including identification
Training module, recognition training module is connected with feature recognition module, for by a large amount of face-image samples to feature recognition mould
Block carries out feature recognition training.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710398125.8A CN107220350A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement delivery system recognized based on physical trait |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710398125.8A CN107220350A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement delivery system recognized based on physical trait |
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| Publication Number | Publication Date |
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| CN107220350A true CN107220350A (en) | 2017-09-29 |
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| CN201710398125.8A Pending CN107220350A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement delivery system recognized based on physical trait |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019214441A1 (en) * | 2018-05-08 | 2019-11-14 | 北京七鑫易维信息技术有限公司 | Advertisement playing method and apparatus, and device and storage medium |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102968738A (en) * | 2012-12-06 | 2013-03-13 | 中国科学院半导体研究所 | Advertising system |
| CN103258195A (en) * | 2013-05-30 | 2013-08-21 | 苏州福丰科技有限公司 | Shopping guide device and method based on facial recognition |
| CN105374306A (en) * | 2015-12-17 | 2016-03-02 | 英业达科技有限公司 | Advertisement device and advertisement playing method with identity recognition function |
| CN105825408A (en) * | 2016-05-16 | 2016-08-03 | 刘冰 | Method for advertisement release processing |
-
2017
- 2017-05-31 CN CN201710398125.8A patent/CN107220350A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102968738A (en) * | 2012-12-06 | 2013-03-13 | 中国科学院半导体研究所 | Advertising system |
| CN103258195A (en) * | 2013-05-30 | 2013-08-21 | 苏州福丰科技有限公司 | Shopping guide device and method based on facial recognition |
| CN105374306A (en) * | 2015-12-17 | 2016-03-02 | 英业达科技有限公司 | Advertisement device and advertisement playing method with identity recognition function |
| CN105825408A (en) * | 2016-05-16 | 2016-08-03 | 刘冰 | Method for advertisement release processing |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019214441A1 (en) * | 2018-05-08 | 2019-11-14 | 北京七鑫易维信息技术有限公司 | Advertisement playing method and apparatus, and device and storage medium |
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Application publication date: 20170929 |
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