CN107193817A - A kind of targeted promotion relevance method and device - Google Patents
A kind of targeted promotion relevance method and device Download PDFInfo
- Publication number
- CN107193817A CN107193817A CN201610143854.4A CN201610143854A CN107193817A CN 107193817 A CN107193817 A CN 107193817A CN 201610143854 A CN201610143854 A CN 201610143854A CN 107193817 A CN107193817 A CN 107193817A
- Authority
- CN
- China
- Prior art keywords
- application program
- targeted promotion
- user
- promotion content
- content
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Databases & Information Systems (AREA)
- General Business, Economics & Management (AREA)
- Marketing (AREA)
- Economics (AREA)
- General Engineering & Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Data Mining & Analysis (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the present invention provides a kind of targeted promotion relevance method and device.This method includes：User is obtained in the page of popularization and application program, the targeted promotion content of application program mount request is triggered by selection；Control the terminal downloads in user and the corresponding application program of the targeted promotion content is installed；According to the targeted promotion content, the running of the association control application program.The embodiment of the present invention is by using above-mentioned technical proposal, when application program of the user on using terminal browse network platform promotes the page, if seeing oneself promotional content interested, corresponding application program can be downloaded and install by selecting the promotional content, and the promotional content that terminal can be selected according to user associates the running for controlling application program, the individual demand of user is met, Consumer's Experience is lifted.
Description
Technical field
The present embodiments relate to application program technical field, more particularly to a kind of targeted promotion relevance side
Method and device.
Background technology
With the fast development of Internet technology, the terminal such as mobile phone and tablet personal computer turns into people's daily life
In essential instrument.The various application programs installed in the terminal make the function of terminal increasingly enrich.
At present, the application program for being available for user to download is more and more, and application developer would generally be in network
The application program that it is developed is promoted on platform.The form mainly taken is, by the application to be promoted
The function that can attract the content of user or user can be made interested included in program is published to micro-
In the network platforms such as letter, microblogging or third party website, user is seen after oneself content interested, is passed through
The content click on etc. operating and can easily realize the download of corresponding application programs, is user-friendly.
However, after application program is downloaded and installed successfully, when user opens the application program, it will usually aobvious
Show the homepage of application program acquiescence, it is interested that the autonomous lookup of user's needs is seen in the network platform
Content, the use to user brings inconvenience.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of targeted promotion relevance method and device, existing to solve
There is the application program downloaded by network platform promotional content in technology not realize to be associated promotional content
The problem of.
In a first aspect, the embodiments of the invention provide a kind of targeted promotion relevance method, including：
User is obtained in the page of popularization and application program, application program mount request is triggered by selection
Targeted promotion content；
Control the terminal downloads in user and the corresponding application program of the targeted promotion content is installed；
According to the targeted promotion content, the running of the association control application program.
Second aspect, the embodiments of the invention provide a kind of targeted promotion relevance device, including：
Targeted promotion content obtaining module, for obtaining user in the page of popularization and application program, passes through choosing
Select and trigger the targeted promotion content of application program mount request；
Download and control module is installed, for controlling the terminal downloads in user and installing the targeted promotion content
The corresponding application program；
Control module is associated, for according to the targeted promotion content, the fortune of the association control application program
Row process.
The targeted promotion relevance scheme provided in the embodiment of the present invention, when user in using terminal browses net
When application program on network platform promotes the page, if seeing oneself promotional content interested, choosing can be passed through
The promotional content is selected to download and install corresponding application program, and in the popularization that can be selected according to user of terminal
Hold the running of association control application program, meet the individual demand of user, lift Consumer's Experience.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention one is provided；
Fig. 2 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention two is provided；
Fig. 3 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention three is provided；
Fig. 4 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention four is provided；
Fig. 5 is a kind of structured flowchart for targeted promotion relevance device that the embodiment of the present invention five is provided.
Embodiment
Further illustrate technical scheme below in conjunction with the accompanying drawings and by embodiment.Can be with
Understand, specific embodiment described herein is used only for explaining the present invention, rather than to the limit of the present invention
It is fixed.It also should be noted that, for the ease of description, portion related to the present invention is illustrate only in accompanying drawing
Divide rather than entire infrastructure.
It should be mentioned that some exemplary embodiment quilts before exemplary embodiment is discussed in greater detail
It is described as processing or the method described as flow chart.Although operations (or S) are described as suitable by flow chart
The processing of sequence, but many of which operation can be implemented concurrently, concomitantly or simultaneously.In addition,
The order of operations can be rearranged.The processing can be terminated when its operations are completed, still
There can also be the additional S being not included in accompanying drawing.It is described processing can correspond to method, function, code,
Subroutine, subprogram etc..
Embodiment one
Fig. 1 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention one is provided,
This method can be performed by targeted promotion relevance device, and wherein the device can be realized by software and/or hardware,
Typically can it is integrated in the terminal.The application store client typically realized using software, can be arranged on eventually
The method that the embodiment of the present invention is provided is performed in end.As shown in figure 1, this method includes：
S110, acquisition user trigger application program installation by selection in the page of popularization and application program
The targeted promotion content of request.
Exemplary, concretely smart mobile phone, tablet personal computer and notebook computer etc. are mobile for the terminal
Terminal, or the other-end, preferably mobile terminal such as desktop computer.Application would generally be included in terminal
The client-side program such as assistant or application shop, exemplary, the method for the present embodiment can specifically pass through these visitors
Family end program is realized.
It is exemplary, application developer in order to attract more users to download the application program of its exploitation,
It would generally be promoted in the network platform.For example, the network platform may include the social class net such as wechat and microblogging
Network platform, news, books and video etc. read the broadcast message class network platform, do shopping, rent a house and look for a job etc. and be raw
The service class network platform living, the game class network platform, and other third party websites etc..Pass through these networks
Platform shows in the page of popularization and application program, the page to user and included in the popularization for the application program
Hold.The promotional content can be displayed in full page, also can be displayed in subregion (such as page of the page
Bottom), concretely one or more.When promotional content is multinomial, it can be rolled according to preset order
Shown etc. form.For example, a news client application is promoted, can be by the title of certain news
Or the relevant information such as summary is delivered in the network platform as promotional content, and user is shown as with page format；
In order to attract different types of user, it can also be delivered different types of news information as multiple promotional contents
Onto the network platform, user is shown as with page format.And for example, a music player is promoted, can be by certain
The relevant information such as the title of song or brief introduction is delivered onto the network platform as promotional content, with page format
It is shown as user；, can also be using different types of song information as multiple in order to attract different types of audience
Promotional content is delivered onto the network platform, and user is shown as with page format.
Exemplary, aforesaid operations may include：Obtain the application program mount request of user；Should it is determined that producing
With program mount request, the popularization and application program source page；The target of user's selection is obtained from the page of source
Promotional content, targeted promotion content is that user selects to trigger the content of the application program mount request.
As user to click on or the mode such as long-press selects a promotional content in the page of popularization and application program
When, the page can produce the application program mount request corresponding with the promotional content, and the application program is installed
Request can access the server for providing the application program download service based on the address carried in promotional content,
Opened by server controls application store client, to carry out application program download service.The targeted promotion
Content is that can be regarded as the selected promotional content of user.For example, promoting the page of a shopping application program
In face, user clicks on the information of discount of the commodity A of display below the page, and the page can generate the shopping application
The application program mount request of program, then commodity A information of discount is in the targeted promotion in the present embodiment
Hold.
S120, control user terminal downloads and the corresponding application program of installation targets promotional content.
Exemplary, the terminal for caning be controlled in user is corresponding with targeted promotion content from far-end server download
The installation kit of application program, decompresses in the terminal local of user and installs the installation kit, so as to realize in user
The corresponding application program of terminal installation targets promotional content.
Exemplary, aforesaid operations are performed automatically after targeted promotion content being got in S110, also can root
Performed according to the operation of user.For example, user is after selection target promotional content, terminal automatic jumps to application
The download interface of the client-side program such as shop, download interface display application journey corresponding with targeted promotion content
Sequence download information, and automatically begin to download；Or, when monitor user selection download information in download figure
Timestamp, controls the terminal downloads and the corresponding application program of installation targets promotional content in user.
S130, according to targeted promotion content, the running of association control application program.
Exemplary, the popularization side of application program, can be at it in the network platform during spreading objective promotional content
Middle some additional parameters of setting, these additional parameters that can be in targeted promotion content in the operation are associated
Control the running of application program.
It is exemplary, the running of application program may include the startup and closing of application program, homepage or its
The display of his application interface, various functions (such as play music, read aloud novel, compass and flashlight
Deng) realization etc..
Targeted promotion relevance method provided in an embodiment of the present invention, obtains user in popularization and application program
In the page, the targeted promotion content of application program mount request is triggered by selection；Control the end in user
End is downloaded and the corresponding application program of installation targets promotional content, according to targeted promotion content, and association control should
With the running of program.The embodiment of the present invention is by using above-mentioned technical proposal, when user is in using terminal
, can if seeing oneself promotional content interested when application program on browse network platform promotes the page
Corresponding application program is downloaded and installed by selecting the promotional content, and terminal can be selected according to user
The running of promotional content association control application program, meets the individual demand of user, lifts user's body
Test.
Embodiment two
Fig. 2 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention two is provided,
The present embodiment is optimized based on above-described embodiment, in the present embodiment, and operation " is pushed away according to target
Wide content, the running of association control application program " is optimized for：Monitor that application program starts in terminal
When, control application program shows the interface for including targeted promotion content, or, control application program plays bag
The file of the content containing targeted promotion.
Accordingly, the method for the present embodiment includes as follows：
S210, acquisition user trigger application program installation by selection in the page of popularization and application program
The targeted promotion content of request.
S220, control user terminal downloads and the corresponding application program of installation targets promotional content.
S230, application program is monitored when terminal starts, control application program, which show, to be included in targeted promotion
The interface of appearance, or, control application program plays the file for including targeted promotion content.
Exemplary, targeted promotion content can be regarded as the popularization interested that user selects according to personal like
Content, user is because corresponding application program is downloaded and installed to interested in targeted promotion content can just trigger.
When application program starts in terminal, user can wish that application program shows targeted promotion content from trend oneself,
Conveniently check, rather than oneself go to search manually.
In aforesaid operations, application program is monitored when terminal starts, and control application program is shown comprising mesh
The interface of promotional content is marked, or, control application program plays the file for including targeted promotion content.Example
Property, monitor that application program starts in terminal, specifically may include following two situations：One kind is to monitor
Application program is in terminal automatic start, such as automatic start after application program is downloaded and installed successfully；Separately
One kind is to monitor that application program starts under the operation of user.
For example, targeted promotion content is the information of discount of the commodity A in a shopping application program, work as monitoring
To the shopping application program when the terminal of user starts, the shopping application program display is controlled to include commodity A
Information of discount interface, such as commodity A purchase interface can facilitate user to check commodity A commodity details
And the purchase that directly places an order；Again such as, targeted promotion content is the starting list of certain singer in a music player
Bent B, when monitoring that the music player starts in the terminal of user, controls the music player directly to play
Single B, can facilitate user directly to listen to.
The targeted promotion relevance method that the embodiment of the present invention two is provided, monitors that application program is opened in terminal
When dynamic, control application program shows the interface for including targeted promotion content, or plays comprising in targeted promotion
The file of appearance, can remove the link that user actively searches targeted promotion content in the application from, facilitate user
Use, effectively lift Consumer's Experience.
Embodiment three
Fig. 3 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention three is provided,
The present embodiment is optimized based on above-described embodiment, in the present embodiment, and by operation, " control is in user
Terminal downloads and the corresponding application program of installation targets promotional content " be optimized for：According to targeted promotion content
Association identification is obtained, terminal downloads and the corresponding application program of installation targets promotional content in user are controlled；
Operation " according to targeted promotion content, the running of association control application program " is optimized for：According to institute
The association identification of acquisition, the running of association control application program.
Further, it may also include " according to targeted promotion content, the running of association control application program "：
According to targeted promotion content obtaining automatic start parameter, started according to acquired automatic start parameter in terminal
Application program.
Accordingly, the method for the present embodiment includes as follows：
S310, acquisition user trigger application program installation by selection in the page of popularization and application program
The targeted promotion content of request.
S320, according to targeted promotion content obtaining association identification.
It is exemplary, the association identification can be application program popularization side in the network platform spreading objective
During promotional content, the additional parameter set in targeted promotion content, for example, enabling applications to redirect
Link, URL (Uniform Resource Locator, URL) to targeted promotion content with
And other marks etc.., can be according to targeted promotion content obtaining association identification therein in this operation.
S330, control user terminal downloads and the corresponding application program of installation targets promotional content.
S340, according to targeted promotion content obtaining automatic start parameter.
Exemplary, this operation also can simultaneously be implemented with S320.For example, being closed according to targeted promotion content obtaining
Connection mark and automatic start parameter, then sequentially carry out S330, S350 and S360 again.
S350, according to acquired automatic start parameter terminal start application program.
Exemplary, after automatic start parameter is got, application can be controlled after application program is installed
Program is automatic to be started in user terminal, saves the link of user's manual unlocking application program.
S360, according to acquired association identification, the running of association control application program.
Exemplary, application program can be controlled to jump to mesh automatically when opening according to acquired association identification
Mark related pages or the operation of promotional content.It is preferred that, application program is monitored when terminal starts, according to
Acquired association identification control application program shows the interface for including targeted promotion content, or control application
Program plays the file for including targeted promotion content.
Targeted promotion relevance method provided in an embodiment of the present invention, can be according to targeted promotion content obtaining certainly
Dynamic start-up parameter, and application program is started in user terminal according to the parameter, terminal is installed in application program
The application program just can be directly entered afterwards, be user-friendly；In addition, the method for the present embodiment can also basis
Targeted promotion content obtaining association identification, and according to the running of association identification control application program, enter one
Step facilitates user to check targeted promotion content in the application.
Example IV
Fig. 4 is a kind of schematic flow sheet for targeted promotion relevance method that the embodiment of the present invention four is provided.
The present embodiment is optimized based on above-described embodiment, in the present embodiment, and operation " is pushed away according to target
Wide content, the running of association control application program " is optimized for：Monitor that application program starts in terminal
When, if the time interval that current time and application program were downloaded between the moment is less than prefixed time interval,
Then according to targeted promotion content, the running of association control application program.
Accordingly, the method for the present embodiment includes as follows：
S410, acquisition user trigger application program installation by selection in the page of popularization and application program
The targeted promotion content of request.
S420, according to targeted promotion content obtaining association identification.
S430, control user terminal downloads and the corresponding application program of installation targets promotional content.
S440, monitor application program terminal start.
S450, to judge whether time interval that current time and application program be downloaded between the moment is less than default
Time interval, if so, then performing S460；Otherwise, flow is terminated.
S460, the interface for including targeted promotion content is shown according to acquired association identification control application program,
Or control application program plays the file for including targeted promotion content.
Exemplary, the prefixed time interval can freely be adjusted by designer, also can be by user according to individual
People's custom is configured.For example, prefixed time interval is 1 day, targeted promotion content is news C, works as application
When the time interval that program was downloaded at the current time and application program that terminal starts between the moment is less than 1 day,
Illustrate that user may be still interested in news C, can continue to control application program display bag according to association identification
The interface of the C containing news；Be downloaded when the current time that application program starts in terminal with application program the moment it
Between time interval be more than 1 day when, user may be no longer interested in news C, now, can terminate flow,
The running of application program is not intervened, application program can enter normal after user terminal startup
The homepage of initial page, such as news client.
The targeted promotion relevance method that the embodiment of the present invention four is provided, is monitoring application program in terminal
During startup, first judge whether time interval that current time and application program be downloaded between the moment is less than default
Time interval, if being less than, shows comprising targeted promotion further according to acquired association identification control application program
The interface of content, or control application program play the file for including targeted promotion content, can avoid applying journey
Sequence shows its promotional content lost interest to user, further lifts Consumer's Experience.
Embodiment five
Fig. 5 is a kind of structured flowchart for targeted promotion relevance device that the embodiment of the present invention five is provided, should
Device can realize by software and/or hardware, typically can it is integrated in the terminal, performance objective promotional content can be passed through
Correlating method to control the running of application program according to targeted promotion relevance.As shown in figure 5, should
Device includes：Targeted promotion content obtaining module 510, download install control module 520 and associate control module
530。
Wherein, targeted promotion content obtaining module 510, for obtaining user in the page of popularization and application program,
The targeted promotion content of application program mount request is triggered by selection；Download and control module 520 is installed, use
In control is in the terminal downloads of user and installs the corresponding application program of the targeted promotion content；Association
Control module 530, for according to the targeted promotion content, the running of the association control application program.
The targeted promotion relevance device that the embodiment of the present invention five is provided, by targeted promotion content obtaining module
510 obtain user in the page of popularization and application program, and the mesh of application program mount request is triggered by selection
Promotional content is marked, the terminal downloads in user are controlled by download installation control module 520 and the target is installed
The corresponding application program of promotional content, finally by association control module 530 according in the targeted promotion
Hold, the running of the association control application program.The embodiment of the present invention by using above-mentioned technical proposal,
When application program of the user on using terminal browse network platform promotes the page, if seeing that oneself sense is emerging
The promotional content of interest, can download and install corresponding application program, and terminal by selecting the promotional content
The promotional content association that can be selected according to user controls the running of application program, meets the personalization of user
Demand, lifts Consumer's Experience.
On the basis of above-described embodiment, the association control module may include to show broadcast unit, and display is broadcast
Put unit to can be used for when monitoring that the application program starts in the terminal, control the application program to show
Show the interface for including the targeted promotion content, or, control the application program to play and include the target
The file of promotional content.
On the basis of above-described embodiment, it is described download install control module include association identification acquiring unit and
Download and control unit is installed.Wherein, association identification acquiring unit, for being obtained according to the targeted promotion content
Take association identification；Download and control unit is installed, for controlling the terminal downloads in the user and installing described
The corresponding application program of targeted promotion content.The association control module is particularly used in：According to acquired
Association identification, the running of the association control application program.
On the basis of above-described embodiment, the installation control module of downloading may include automatic start parameter acquiring
Unit and application program launching unit.Wherein, automatic start parameter acquiring unit, for according to the target
Promotional content obtains automatic start-up parameter；Application program launching unit, for according to acquired automatic start
Parameter starts the application program in the terminal.
On the basis of above-described embodiment, the association control module is particularly used in：Monitor the application
Program is when the terminal starts, if current time and the application program are downloaded the time between the moment
Interval is less than prefixed time interval, then according to the targeted promotion content, the association control application program
Running.
On the basis of above-described embodiment, the targeted promotion content obtaining module may include that mount request is obtained
Unit, source page determining unit and targeted promotion contents acquiring unit.Wherein, mount request acquiring unit,
Application program mount request for obtaining user；Source page determining unit, for determining to produce the application
Program mount request, the popularization and application program source page；Targeted promotion contents acquiring unit, for from institute
The targeted promotion content that user's selection is obtained in the page of source is stated, the targeted promotion content is that user selects to touch
The content for sending out application program mount request described.
The targeted promotion relevance device provided in above-described embodiment can perform any embodiment of the present invention and be carried
The targeted promotion relevance method of confession, possesses the execution corresponding functional module of this method and beneficial effect.Not
Ins and outs of detailed description in the above-described embodiments, reference can be made to the target that any embodiment of the present invention is provided
Promotional content correlating method.
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.Those skilled in the art
It will be appreciated that the invention is not restricted to specific embodiment described here, can enter for a person skilled in the art
Row it is various it is obvious change, readjust and substitute without departing from protection scope of the present invention.Therefore, though
So the present invention is described in further detail by above example, but the present invention be not limited only to
Upper embodiment, without departing from the inventive concept, can also include other more equivalent embodiments,
And the scope of the present invention is determined by scope of the appended claims.
Claims (12)
1. a kind of targeted promotion relevance method, it is characterised in that including：
User is obtained in the page of popularization and application program, application program mount request is triggered by selection
Targeted promotion content；
Control the terminal downloads in user and the corresponding application program of the targeted promotion content is installed；
According to the targeted promotion content, the running of the association control application program.
2. according to the method described in claim 1, it is characterised in that described according to the targeted promotion content,
The running of the association control application program, including：
The application program is monitored when the terminal starts, controls the application program to show comprising described
The interface of targeted promotion content, or, control the application program to play comprising the targeted promotion content
File.
3. according to the method described in claim 1, it is characterised in that terminal downloads of the control in user
And the corresponding application program of the targeted promotion content is installed, including：
According to the targeted promotion content obtaining association identification；
Control the terminal downloads in the user and the corresponding application program of the targeted promotion content is installed；
Accordingly, described according to the targeted promotion content, association controls the running of the application program,
Including：
According to acquired association identification, the running of the association control application program.
4. according to the method described in claim 1, it is characterised in that according to the targeted promotion content, close
The running of application program described in joint control system includes：
According to the targeted promotion content obtaining automatic start parameter；
The application program is started in the terminal according to acquired automatic start parameter.
5. according to the method described in claim 1, it is characterised in that according to the targeted promotion content, close
The running of application program described in joint control system, including：
The application program is monitored when the terminal starts, if current time and the application program quilt
The time interval downloaded between the moment is less than prefixed time interval, then according to the targeted promotion content, association
Control the running of the application program.
6. according to the method described in claim 1, it is characterised in that the acquisition user is in popularization and application journey
In the page of sequence, the targeted promotion content of application program mount request is triggered by selection to be included：
Obtain the application program mount request of user；
It is determined that producing the application program mount request, popularization and application program the source page；
The targeted promotion content of user's selection is obtained from the source page, the targeted promotion content is user
Select to trigger the content of the application program mount request.
7. a kind of targeted promotion relevance device, it is characterised in that including：
Targeted promotion content obtaining module, for obtaining user in the page of popularization and application program, passes through choosing
Select and trigger the targeted promotion content of application program mount request；
Download and control module is installed, for controlling the terminal downloads in user and installing the targeted promotion content
The corresponding application program；
Control module is associated, for according to the targeted promotion content, the fortune of the association control application program
Row process.
8. device according to claim 7, it is characterised in that the association control module includes：
Broadcast unit is shown, for when monitoring that the application program starts in the terminal, control to be described
Application program shows the interface for including the targeted promotion content, or, control the application program to play bag
File containing the targeted promotion content.
9. device according to claim 7, it is characterised in that control module is installed in the download to be included：
Association identification acquiring unit, for according to the targeted promotion content obtaining association identification；
Download and control unit is installed, for controlling the terminal downloads in the user and installing the targeted promotion
The corresponding application program of content；
It is described association control module specifically for：
According to acquired association identification, the running of the association control application program.
10. device according to claim 7, it is characterised in that control module bag is installed in the download
Include：
Automatic start parameter acquiring unit, for according to the targeted promotion content obtaining automatic start parameter；
Application program launching unit, described in being started according to acquired automatic start parameter in the terminal
Application program.
11. device according to claim 7, it is characterised in that the association control module is specifically used
In：
The application program is monitored when the terminal starts, if current time and the application program quilt
The time interval downloaded between the moment is less than prefixed time interval, then according to the targeted promotion content, association
Control the running of the application program.
12. device according to claim 7, it is characterised in that the targeted promotion content obtaining mould
Block includes：
Mount request acquiring unit, the application program mount request for obtaining user；
Source page determining unit, for determining to produce the application program mount request, popularization and application program
The source page；
In targeted promotion contents acquiring unit, the targeted promotion for obtaining user's selection from the source page
Hold, the targeted promotion content is that user selects to trigger the content of the application program mount request.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610143854.4A CN107193817A (en) | 2016-03-14 | 2016-03-14 | A kind of targeted promotion relevance method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610143854.4A CN107193817A (en) | 2016-03-14 | 2016-03-14 | A kind of targeted promotion relevance method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107193817A true CN107193817A (en) | 2017-09-22 |
Family
ID=59870650
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610143854.4A Pending CN107193817A (en) | 2016-03-14 | 2016-03-14 | A kind of targeted promotion relevance method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107193817A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103198417A (en) * | 2013-03-05 | 2013-07-10 | 深圳市易博天下科技有限公司 | Mobile internet banner and background issuing method and interaction method thereof |
| US20130325594A1 (en) * | 2012-06-05 | 2013-12-05 | Yahoo! Inc. | Sponsored applications |
| CN103975357A (en) * | 2011-05-01 | 2014-08-06 | 谷歌公司 | Method to adapt ads rendered in a mobile device based on existence of other mobile applications |
| CN105204886A (en) * | 2014-06-30 | 2015-12-30 | 华为技术有限公司 | Application program activating method, user terminal and server |
-
2016
- 2016-03-14 CN CN201610143854.4A patent/CN107193817A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103975357A (en) * | 2011-05-01 | 2014-08-06 | 谷歌公司 | Method to adapt ads rendered in a mobile device based on existence of other mobile applications |
| US20130325594A1 (en) * | 2012-06-05 | 2013-12-05 | Yahoo! Inc. | Sponsored applications |
| CN103198417A (en) * | 2013-03-05 | 2013-07-10 | 深圳市易博天下科技有限公司 | Mobile internet banner and background issuing method and interaction method thereof |
| CN105204886A (en) * | 2014-06-30 | 2015-12-30 | 华为技术有限公司 | Application program activating method, user terminal and server |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103620588B (en) | Based on browsing activity recognition matching application | |
| RU2604326C2 (en) | Webpage browsing method, webapp framework, method and device for executing javascript and mobile terminal | |
| CN106990949B (en) | Application page display method and device | |
| US20120042250A1 (en) | Embedded video player | |
| US10365806B2 (en) | Keyword-based user interface in electronic device | |
| CN106663107A (en) | Methods, systems and media for associating multiple users with a media presentation device | |
| CN105867714A (en) | Application downloading method, apparatus and system | |
| JP2012510191A (en) | Method of operating mobile electronic device and mobile electronic device | |
| US20060178900A1 (en) | Method and system for use with the Internet | |
| US20060179060A1 (en) | Method and system for use with the internet | |
| CN105653555B (en) | Bookmark displaying method and relevant apparatus based on browser, system | |
| JP5695966B2 (en) | Interest estimation apparatus, method and program | |
| JP2007226382A (en) | Advertisement display program | |
| US7814424B2 (en) | Webpage-flags sensitive toolbar | |
| CN106371706A (en) | Method and device for site selection of application shortcuts | |
| JP2010204738A (en) | Content recommendation system and content recommendation method | |
| CN104077400A (en) | File recommending method | |
| CN104050296A (en) | Recommendation method and system based on downloaded file | |
| CN102053851A (en) | Method for remotely editing interface for embedded terminal | |
| CN109086304B (en) | Electronic bookmark updating method, device and storage medium | |
| CN103049560A (en) | Webpage navigation method, webpage navigation device and mobile terminal | |
| CN107193817A (en) | A kind of targeted promotion relevance method and device | |
| JP2005242689A (en) | Wallpaper provision system | |
| JP7283436B2 (en) | Information processing system, server device, user-side device, and information processing method | |
| JP5133796B2 (en) | Search support device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170922 |
|
| RJ01 | Rejection of invention patent application after publication |