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CN107103497A - A kind of marketing method of biotechnology food - Google Patents

A kind of marketing method of biotechnology food Download PDF

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Publication number
CN107103497A
CN107103497A CN201710278506.2A CN201710278506A CN107103497A CN 107103497 A CN107103497 A CN 107103497A CN 201710278506 A CN201710278506 A CN 201710278506A CN 107103497 A CN107103497 A CN 107103497A
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CN
China
Prior art keywords
module
sales
investigation
product
marketing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
CN201710278506.2A
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Chinese (zh)
Inventor
丁刚强
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangxi Assured Source Biotechnology Co Ltd
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Guangxi Assured Source Biotechnology Co Ltd
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Priority to CN201710278506.2A priority Critical patent/CN107103497A/en
Publication of CN107103497A publication Critical patent/CN107103497A/en
Withdrawn legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0203Market surveys; Market polls
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of marketing method of biotechnology food, including marketing system, investigation module.Marketing system provides more comprehensive marketing method, increases the sales volume of product with this.Investigation module be connected with marketing system, and marketing system is according to investigating the market demand of module investigation, market price is come selective selling mode.Marketing system includes solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module.Feedback module is set inside marketing system, and the mode for buy client's message using the network platform, commenting on feeds back use thoughts of the client to product, and adopts the improvement idea of client's offer, so as to increase the sales volume of the product.Solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module increase the popularity and sales volume of product using corresponding publicity, promotion method.

Description

A kind of marketing method of biotechnology food
Technical field
The present invention relates to a kind of marketing method, specifically a kind of marketing method of biotechnology food belongs to biotechnology Food selling field.
Background technology
With the development and progress in epoch, biotechnology food has been progressed among daily life, food Biotechnology is a subject of application of the biotechnology in raw-food material is produced, processes and manufactured.It includes food hair Ferment and brewage and wait most ancient biotechnology process, also include using modern biotechnology to improve adding for raw-food material Gene, the high-quality agricultural product of production, manufacture food additives, the culture of plant and animal cell and and the food of work quality The processing other biological technology related to manufacture, the evolution engineering of such as enzyme engineering, protein engineering and enzyme molecule.Therefore, it is raw The species of thing science and technology food is varied, and the marketing method of corresponding biotechnology food is also varied, but no matter It is which kind of marketing method, its essence is to be to increase sales.
But existing biotechnology food selling method still has certain defect when in use, due to biotechnology food Product are gone back at present and can greatly limit sales volume known to broad masses of the people, therefore, and existing Biotechnology food selling method there is publicity, the inadequate defect of promotion efficiency, and give client to provide in sale There are certain misgivings in purchase in detailed edible, storage method introduction, client, will also influence the sales volume of product.
The content of the invention
The problem of existing for prior art, the present invention provides a kind of marketing method of biotechnology food, marketing system More comprehensive marketing method is provided, increases the sales volume of product with this.Investigation module is connected with marketing system, marketing system According to the market demand of investigation module investigation, market price come selective selling mode.Marketing system includes solid shop/brick and mortar store Sales module, net Network gondola sales module, promotional module, Promotion Module.Feedback module is set inside marketing system, purchased using the network platform Customer family message, the mode of comment, feed back use thoughts of the client to product, and adopt the improvement idea of client's offer, from And increase the sales volume of the product.Solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module are used Corresponding publicity, promotion method increase the popularity and sales volume of product.
To achieve the above object, the technical scheme is that:A kind of marketing method of biotechnology food, including sale System, investigation module;
The marketing system provides more comprehensive marketing method, increases the sales volume of product with this;
The investigation module is connected with marketing system, the market demand, market price that marketing system is investigated according to investigation module Carry out selective selling mode.
Further, the investigation module includes demand investigation module, market survey module;
The demand investigates module connection on-the-spot investigation module, and mould is investigated in the on-the-spot investigation module connection requirement place Block;
The market survey module connects market price inquiry module.
Further, the marketing system include solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module;
The solid shop/brick and mortar store Sales module connects recommending module, and the recommending module connection storage method introduces module;
The network platform Sales module connection web advertisement publicity module, the web advertisement publicity module connection feedback Module;
The promotional module connection leaflet publicity module, module of working on the knocker;
Module is held in the Promotion Module connection activity.
Further, feedback module is set inside the marketing system, the side for buy client's message using the network platform, commenting on Formula, feeds back use thoughts of the client to product, and adopts the improvement idea of client's offer, so as to increase the sales volume of the product.
Further, this method comprises the following steps:
The first step:Before marketing system is enabled, investigation module is enabled in advance, and market demand tune is carried out by investigating module Look into and market price investigation, so that in the larger regional implementation sale of demand, and determine reasonable prices for product;
Second step:Marketing system, which is enabled, to be started selling, and by solid shop/brick and mortar store Sales module, network platform Sales module, is promoted Module, Promotion Module are publicized, four kinds of modes are combined and pushed up sales;
3rd step:Solid shop/brick and mortar store Sales module is lead referral food by recommending module while sale, and in visitor Family particularly solves the storage of product, application method after buying for client;Network platform Sales module provides network for client Platform is bought, and actively replys the feedback message of client, product is improved with this;Promotional module and Promotion Module respectively with Leaflet, work on the knocker, carry out the mode sales promotion of advertising campaign;
4th step:Finally, investigation module is operated always while sale, and market trends are understood in time, and marketing system is adjusted Grind module to be combined with each other, be continuously increased the sales volume of product.
Further, the solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module are adopted Increase the popularity and sales volume of product with corresponding publicity, promotion method.
The beneficial effects of the invention are as follows:Marketing system provides more comprehensive marketing method, increases the pin of product with this The amount of selling.Investigation module be connected with marketing system, and marketing system selects pin according to the market demand of module investigation, market price is investigated Seller's formula.Marketing system includes solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module.Sale Internal system sets feedback module, the mode for buy client's message using the network platform, commenting on, and feed back client makes to product With thoughts, and the improvement idea of client's offer is adopted, so as to increase the sales volume of the product.Solid shop/brick and mortar store Sales module, network platform pin Sell popularity that module, promotional module, Promotion Module increase product using corresponding publicity, promotion method and Sales volume.
Brief description of the drawings
Fig. 1 is overall flow structural representation of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described.Obviously, described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of protection of the invention.
As shown in figure 1, a kind of marketing method of biotechnology food, including marketing system, investigation module;
The marketing system provides more comprehensive marketing method, increases the sales volume of product with this;
The investigation module is connected with marketing system, the market demand, market price that marketing system is investigated according to investigation module Carry out selective selling mode.
Further, the investigation module includes demand investigation module, market survey module;
The demand investigates module connection on-the-spot investigation module, and mould is investigated in the on-the-spot investigation module connection requirement place Block;
The market survey module connects market price inquiry module.
Further, the marketing system include solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module;
The solid shop/brick and mortar store Sales module connects recommending module, and the recommending module connection storage method introduces module;
The network platform Sales module connection web advertisement publicity module, the web advertisement publicity module connection feedback Module;
The promotional module connection leaflet publicity module, module of working on the knocker;
Module is held in the Promotion Module connection activity.
Further, feedback module is set inside the marketing system, the side for buy client's message using the network platform, commenting on Formula, feeds back use thoughts of the client to product, and adopts the improvement idea of client's offer, so as to increase the sales volume of the product.
Further, this method comprises the following steps:
The first step:Before marketing system is enabled, investigation module is enabled in advance, and market demand tune is carried out by investigating module Look into and market price investigation, so that in the larger regional implementation sale of demand, and determine reasonable prices for product;
Second step:Marketing system, which is enabled, to be started selling, and by solid shop/brick and mortar store Sales module, network platform Sales module, is promoted Module, Promotion Module are publicized, four kinds of modes are combined and pushed up sales;
3rd step:Solid shop/brick and mortar store Sales module is lead referral food by recommending module while sale, and in visitor Family particularly solves the storage of product, application method after buying for client;Network platform Sales module provides network for client Platform is bought, and actively replys the feedback message of client, product is improved with this;Promotional module and Promotion Module respectively with Leaflet, work on the knocker, carry out the mode sales promotion of advertising campaign;
4th step:Finally, investigation module is operated always while sale, and market trends are understood in time, and marketing system is adjusted Grind module to be combined with each other, be continuously increased the sales volume of product.
Further, the solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module are adopted Increase the popularity and sales volume of product with corresponding publicity, promotion method.
In the use of the present invention, first, before marketing system is enabled, investigation module is enabled in advance, by investigating module Investigation on market demand and market price investigation are carried out, so that in the larger regional implementation sale of demand, and be that product is true Determine reasonable prices;Secondly, marketing system, which is enabled, to be started selling, and by solid shop/brick and mortar store Sales module, network platform Sales module, is pushed away Wide publicity module, Promotion Module, four kinds of modes are combined and pushed up sales;Solid shop/brick and mortar store Sales module passes through while sale Recommending module is lead referral food, and particularly solves the storage of product, application method after client buys for client; Network platform Sales module provides Online Shopping platform for client, and actively replys the feedback message of client, and production is improved with this Product;Promotional module with Promotion Module respectively with leaflet, work on the knocker, carry out advertising campaign mode sales promotion;Finally, Investigation module is operated always while sale, and market trends are understood in time, and marketing system investigation module be combined with each other, constantly increased Plus the sales volume of product.
Embodiment provided above is the better embodiment of the present invention, only illustrates the present invention for convenient, not to this hair It is bright to make any formal limitation, any those of ordinary skill in the art, if putting forward skill not departing from the present invention In the range of art feature, using the equivalent embodiment for locally changing or modifying made by disclosed technology contents, and Without departing from the technical characteristic content of the present invention, in the range of still falling within the technology of the present invention feature.

Claims (6)

1. a kind of marketing method of biotechnology food, it is characterised in that:Including marketing system, investigation module;
The marketing system provides more comprehensive marketing method, increases the sales volume of product with this;
The investigation module be connected with marketing system, and marketing system is selected according to the market demand of module investigation, market price is investigated Select marketing method.
2. a kind of marketing method of biotechnology food according to claim 1, it is characterised in that:The investigation module bag Include demand and investigate module, market survey module;
The demand investigates module connection on-the-spot investigation module, and module is investigated in the on-the-spot investigation module connection requirement place;
The market survey module connects market price inquiry module.
3. a kind of marketing method of biotechnology food according to claim 1, it is characterised in that:The marketing system bag Include solid shop/brick and mortar store Sales module, network platform Sales module, promotional module, Promotion Module;
The solid shop/brick and mortar store Sales module connects recommending module, and the recommending module connection storage method introduces module;
The network platform Sales module connection web advertisement publicity module, the web advertisement publicity module connection feedback mould Block;
The promotional module connection leaflet publicity module, module of working on the knocker;
Module is held in the Promotion Module connection activity.
4. a kind of marketing method of biotechnology food according to claim 1, it is characterised in that:In the marketing system Portion sets feedback module, the mode for buy client's message using the network platform, commenting on, and feeds back use feeling of the client to product Think, and the improvement idea of client's offer is provided, so as to increase the sales volume of the product.
5. the marketing method of a kind of biotechnology food according to claim 1, it is characterised in that this method includes as follows Step:
The first step:Before marketing system is enabled, investigation module enable in advance, by investigate module carry out Investigation on market demand with And market price investigation, so that in the larger regional implementation sale of demand, and determine reasonable prices for product;
Second step:Marketing system, which is enabled, to be started selling, and passes through solid shop/brick and mortar store Sales module, network platform Sales module, promotional Module, Promotion Module, four kinds of modes are combined and pushed up sales;
3rd step:Solid shop/brick and mortar store Sales module is lead referral food by recommending module while sale, and in client's purchase Buy and particularly solve the storage of product, application method later for client;Network platform Sales module provides Online Shopping for client Platform, and the feedback message of client is actively replied, product is improved with this;Promotional module is with Promotion Module respectively with biography Singly, work on the knocker, carry out the mode sales promotion of advertising campaign;
4th step:Finally, investigation module is operated always while sale, and market trends, marketing system investigation mould are understood in time Block be combined with each other, and is continuously increased the sales volume of product.
6. a kind of marketing method of biotechnology food according to claim 1, it is characterised in that:The solid shop/brick and mortar store sale Module, network platform Sales module, promotional module, Promotion Module are increased using corresponding publicity, promotion method The popularity and sales volume of product.
CN201710278506.2A 2017-04-25 2017-04-25 A kind of marketing method of biotechnology food Withdrawn CN107103497A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201710278506.2A CN107103497A (en) 2017-04-25 2017-04-25 A kind of marketing method of biotechnology food

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Application Number Priority Date Filing Date Title
CN201710278506.2A CN107103497A (en) 2017-04-25 2017-04-25 A kind of marketing method of biotechnology food

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116823406A (en) * 2023-08-24 2023-09-29 国品优选(北京)品牌管理有限公司 Nutrient tablet recommendation method and system based on big data

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0357719A1 (en) * 1988-02-11 1990-03-14 A.C. Nielsen Company Marketing research system for obtaining retail data
CN101706926A (en) * 2009-11-25 2010-05-12 河南省烟草公司鹤壁市公司 Method for investigating and processing cigarette consumption information
CN105139221A (en) * 2015-07-27 2015-12-09 北京慕加投资有限公司 Intelligent food sales system and method
CN106447409A (en) * 2016-11-30 2017-02-22 安徽金曦网络科技股份有限公司 Micro-enterprise marketing system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0357719A1 (en) * 1988-02-11 1990-03-14 A.C. Nielsen Company Marketing research system for obtaining retail data
CN101706926A (en) * 2009-11-25 2010-05-12 河南省烟草公司鹤壁市公司 Method for investigating and processing cigarette consumption information
CN105139221A (en) * 2015-07-27 2015-12-09 北京慕加投资有限公司 Intelligent food sales system and method
CN106447409A (en) * 2016-11-30 2017-02-22 安徽金曦网络科技股份有限公司 Micro-enterprise marketing system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116823406A (en) * 2023-08-24 2023-09-29 国品优选(北京)品牌管理有限公司 Nutrient tablet recommendation method and system based on big data
CN116823406B (en) * 2023-08-24 2023-11-14 国品优选(北京)品牌管理有限公司 Nutrient tablet recommendation method and system based on big data

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Application publication date: 20170829

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