CN107093086A

CN107093086A - Data processing, information issue, information distribution method, equipment and system

Info

Publication number: CN107093086A
Application number: CN201610818820.0A
Authority: CN
Inventors: 鲁军; 叶孝璐; 其他发明人请求不公开姓名
Original assignee: Alibaba Group Holding Ltd
Current assignee: Koubei Shanghai Information Technology Co Ltd
Priority date: 2016-09-12
Filing date: 2016-09-12
Publication date: 2017-08-25

Abstract

This application discloses a kind of data processing, information issue, information distribution method, equipment and system, including：Obtain the business information that destination object occurs on target service platform, analyze operation characteristic of the destination object on the target service platform, and then can be according to destination object on target service platform operation characteristic, determine the promotion efficiency of destination object spreading objective business platform, rational information is formulated according to promotion efficiency and delivers strategy, the information manually formulated can be prevented effectively from and deliver the situation that strategy lacks scientific basis, so as to deliver the rate of return on investment of strategy lifting target service platform by information, while the dynamics of stimulation target object spreading objective business platform, effectively lift the utilization rate of target service platform, improve the popularization efficiency of target service platform.

Description

Data processing, information issue, information distribution method, equipment and system

Technical field

The application is related to internet information processing technology field, more particularly to a kind of data processing, information issue, information throwing Put method, equipment and system.

Background technology

With the development of Internet technology, various e-commerce platforms are occurred in that.So-called e-commerce platform is Refer to the management environment for setting up that the virtual network carried on business on the internet and guarantee commercial activity are smoothly runed；It is Coordinate, integrate orderly information flow, goods stream, cash flow etc., association, the important place of high efficiency flow.

However, for the new e-commerce platform built, in order that new e-commerce platform can be effective Promote, it is necessary to which the operation personnel of e-commerce platform, which formulates information, delivers strategy, in order to be delivered and artificial popularization by information The mode being combined realizes the popularization to e-commerce platform.

Find in actual applications, delivering strategy due to the information manually formulated lacks scientific basis, and policy content is relative It is fixed so that when subsequently carrying out the popularization of e-commerce platform so that promote efficiency comparison low.

The content of the invention

In view of this, the embodiment of the present application provide a kind of data processing, information issue, information distribution method, equipment and System, the problem of popularization efficiency comparison for solving to promote e-commerce platform presence taking human as mode in the prior art is low.

The embodiment of the present application provides a kind of Data Analysis Services system, including：Data interaction module, operation characteristic analysis mould Block and message processing module, wherein：

Data interaction module, gathers multiple business datums of destination object, and the business datum is used to characterize the target The business information that object occurs on target service platform；

Operation characteristic analysis module, according to the multiple business datum, analyzes the destination object in the target service Operation characteristic on platform, the operation characteristic is used to characterize operation work of the destination object on the target service platform Jump degree；

Message processing module, the operation characteristic obtained according to analysis, pair information associated with the destination object is carried out Processing.

The embodiment of the present application provides a kind of data processing method, including：

Multiple business datums of destination object are obtained, the business datum is used to characterize the destination object in target service The business information occurred on platform；

According to the multiple business datum, operation characteristic of the destination object on the target service platform is analyzed, The operation characteristic is used to characterize operation active degree of the destination object on the target service platform.

The embodiment of the present application provides a kind of information issuing method, including：

Multiple business datums of at least one destination object are obtained, the business datum exists for characterizing the destination object The business information occurred on target service platform；

According to the multiple business datum, the analysis fortune of at least one destination object on the target service platform Row feature, the operation characteristic is used to characterize operation active degree of the destination object on the target service platform；

According to the operation characteristic of at least one destination object, determine the destination object in the target service Information issue rules on platform；

According to described information issue rules, the required issue of the destination object is issued on the target service platform Information.

The embodiment of the present application provides a kind of information distribution method, including：

According to the operation characteristic, at least one business platform is selected from the different business platforms；

On at least one business platform, the information related to the destination object is delivered described in selection.

A kind of data processing equipment that the embodiment of the present application is provided, including：

Acquiring unit, obtains multiple business datums of destination object, and the business datum is used to characterize the destination object The business information occurred on target service platform；

Processing unit, according to the multiple business datum, analyzes the destination object on the target service platform Operation characteristic, the operation characteristic is used to characterize operation active degree of the destination object on the target service platform.

A kind of information distributing apparatus that the embodiment of the present application is provided, including：

Acquiring unit, obtains multiple business datums of at least one destination object, and the business datum is described for characterizing The business information that destination object occurs on target service platform；

Characteristics determining unit, according to the multiple business datum, at least one described destination object of analysis is in the target Operation characteristic on business platform, the operation characteristic is used to characterize fortune of the destination object on the target service platform Row active degree；

Rule determination unit, according to the operation characteristic of at least one destination object, determines the destination object Information issue rules on the target service platform；

A kind of information dispensing device that the embodiment of the present application is provided, including：

Selecting unit, according to the operation characteristic, at least one business platform is selected from the different business platforms；

Unit is delivered, at least one business platform, the information related to the destination object is delivered described in selection.

The embodiment of the present application additionally provides a kind of Data Analysis Services system, including：Data interaction module, operation characteristic point Module and message processing module are analysed, wherein：

The embodiment of the present application additionally provides a kind of pricing equipment for aid decision, and the pricing equipment includes：Data are handed over Mutual module, Pricing Analysis module and price determining module, wherein：

The data interaction module, gathers multiple business datums of destination object, and the business datum is described for characterizing The business information that destination object occurs on target service platform；

Pricing Analysis module, according to the multiple business datum, analyzes the destination object in the target service platform On operation characteristic, the operation characteristic is used to characterize operation of the destination object on the target service platform and enliven journey Degree；

Price determining module, according to the operation characteristic, determines popularization of the destination object on the business platform Price.

At least one above-mentioned technical scheme that the embodiment of the present application is used can reach following beneficial effect：

Multiple business datums of destination object are obtained, the business datum is used to characterize the destination object in target service The business information occurred on platform；According to the multiple business datum, the destination object is analyzed in the target service platform On operation characteristic.By obtaining the business information that destination object occurs on target service platform, the destination object is analyzed Operation characteristic on the target service platform, and then can be special according to operation of the destination object on target service platform Levy, determine the promotion efficiency of destination object spreading objective business platform, rational information is formulated according to promotion efficiency and delivers strategy, The information manually formulated can be prevented effectively from and deliver the situation that strategy lacks scientific basis, so as to deliver strategy lifting by information The rate of return on investment of target service platform, while the dynamics of stimulation target object spreading objective business platform, effectively lifts target The utilization rate of business platform, improves the popularization efficiency of target service platform.

Brief description of the drawings

Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this Shen Schematic description and description please is used to explain the application, does not constitute the improper restriction to the application.In the accompanying drawings：

A kind of schematic flow sheet for data processing method that Fig. 1 provides for the embodiment of the present application；

A kind of schematic flow sheet for information issuing method that Fig. 2 provides for the embodiment of the present application；

A kind of schematic flow sheet for information distribution method that Fig. 3 provides for the embodiment of the present application；

A kind of schematic flow sheet for data analysis processing method that Fig. 4 provides for the embodiment of the present application；

The transaction data that Fig. 5 produces for a kind of acquisition destination object that the embodiment of the present application is provided within the setting time cycle Schematic flow sheet；

Fig. 6 reaches the standard grade the schematic diagram of issue for the new e-commerce platform that the embodiment of the present application is provided；

Fig. 7 (a) is provided the object that sets the goal really by the embodiment of the present application and contributed to promoting new e-commerce platform Size schematic diagram；

The subsidy strategy schematic diagram that Fig. 7 (b) provides for the embodiment of the present application；

A kind of structural representation for data processing equipment that Fig. 8 provides for the embodiment of the present application；

A kind of structural representation for information distributing apparatus that Fig. 9 provides for the embodiment of the present application；

A kind of structural representation for information dispensing device that Figure 10 provides for the embodiment of the present application；

A kind of structural representation for Data Analysis Services system that Figure 11 provides for the embodiment of the present application；

A kind of structural representation for pricing equipment based on aid decision that Figure 12 provides for the embodiment of the present application.

Embodiment

In order to realize the purpose of the application, the embodiment of the present application provides a kind of data processing, information issue, information dispensing Method and apparatus, by obtaining the business information that destination object occurs on target service platform, analyzes the destination object and exists Running situation on the target service platform, so can be according to destination object on target service platform running situation, The promotion efficiency of destination object spreading objective business platform is determined, rational information is formulated according to promotion efficiency and delivers strategy, energy Enough it is prevented effectively from the information manually formulated and delivers the situation that strategy lacks scientific basis, so as to delivers strategy lifting mesh by information The rate of return on investment of business platform is marked, while the dynamics of stimulation target object spreading objective business platform, effectively lifting target industry The utilization rate of business platform, improves the popularization efficiency of target service platform.

Described target service platform can refer to a new business platform or refer in the embodiment of the present application Expanded business platform is needed, is not specifically limited here.

Technical scheme is clearly and completely retouched with reference to the application specific embodiment and corresponding accompanying drawing State.Obviously, described embodiment is only some embodiments of the present application, rather than whole embodiments.Based in the application Embodiment, the every other embodiment that those of ordinary skill in the art are obtained under the premise of creative work is not made, Belong to the scope of the application protection.

Below in conjunction with accompanying drawing, the technical scheme that each embodiment of the application is provided is described in detail.

Embodiment 1

A kind of schematic flow sheet for data processing method that Fig. 1 provides for the embodiment of the present application.Methods described can be as follows It is shown.The executive agent of the embodiment of the present application can be data processing server.

Step 101：Multiple business datums of destination object are obtained, the business datum exists for characterizing the destination object The business information occurred on target service platform.

In the embodiment of the present application, destination object can be released news by target service platform, and such user passes through mesh Business relations occur between mark business platform and destination object, and then produce business datum.

For example：Assuming that destination object is a retail shop, target service platform is an e-commerce platform, then user (assuming that user is designated U1) should by e-commerce platform (assuming that the platform identification of e-commerce platform is 1111) purchase The commodity of retail shop's (assuming that retail shop is designated aaaa), now, will produce a business datum, the business datum is：The XX times, U1, aaaa, 1111, buying behavior, commodity B, 500 yuan.As can be seen here, the generation of business datum is included in the business datum of generation Time, user's mark, service platform ID, destination object mark, the behavior type of business conduct, object of action etc..

For a destination object, data processing server can timing or the cycle obtain the destination object generation industry Business data, in order to determine service condition of the destination object on target service platform.

Step 102：According to the multiple business datum, fortune of the destination object on the target service platform is analyzed Row feature.

Wherein, the operation characteristic described in the embodiment of the present application is used to characterize the destination object in the target Operation active degree on business platform.The operation characteristic includes at least one of Operation class, running status.

Described Operation class and running status can be used to indicate that destination object in mesh in the embodiment of the present application The liveness on business platform is marked, liveness is higher, illustrates that running status of the destination object on target service platform is better, changes Yan Zhi, the dynamics of destination object spreading objective business platform is bigger.

In the embodiment of the present application, when getting multiple business datums of the target target, multiple business datums are analyzed, And then according to analysis result, determine business datum of the destination object on the target service platform.

The first analysis mode：

The user's mark for determining to include in the business datum, and count included in the multiple business datum different The number of user's mark；According to the number, operation characteristic of the destination object on the target service platform is analyzed.

For example：The user's mark included in each business datum got is searched, the multiple business got are counted The number of the different user mark included in data, number is more, illustrates occur on the target service platform with destination object The number of users of business relations is bigger, while can also reflect running status of the destination object on the target service platform Better, the welcome degree by user is higher, you can so that according to the number, analysis determines the target.

Again for example：The mapping relations between the number and operation characteristic of user's mark can be pre-established, are so being obtained , can be according to the mapping relations pre-established, it is determined that with counting the operation characteristic that obtained number matches during the number of statistics.

Here illustrate how to set up between user's mark number and operation characteristic so that operation characteristic is Operation class as an example Mapping relations.

As shown in table 1, be user mark number and operation characteristic between mapping relations signal table：

Table 1

User's mark number (being illustrated here by taking interval as an example)	Operation class
		【N1, n2】	It is rudimentary
【N3, n4】	Middle rank
		【N5, n6】	It is senior

If from table 1 it follows that when the number for user's mark that statistics is obtained is between n1 and n2, it may be determined that mesh It is rudimentary to mark Operation class of the object on target service platform；If count the number of obtained user's mark between n3 and n4 it Between when, it may be determined that Operation class of the destination object on target service platform for middle rank；If counting obtained user's mark When number is between n5 and n6, it may be determined that Operation class of the destination object on target service platform is senior.

It should be noted that n1 is less than n2, n2 is less than n3, and n3 is less than n4, and n4 is less than n5, and n5 is less than n6, and is positive integer.

It should be noted that Operation class described in the embodiment of the present application can be according to rudimentary, intermediate and senior stroke Get, can also according to the first Operation class, the second Operation class ..., N Operation class divide obtain, here not It is specifically limited.

Alternatively, for different destination objects, the business datum of identical quantity is selected, and counts different targets respectively The number of the different user mark included in business datum corresponding to object, further according to number size, by destination object It is ranked up, so can determines running situation of the different destination objects on target service platform according to ranking results.

Second of analysis mode：

Determine the business transaction amount included in the business datum；

According to the business transaction amount, determine that business development of the destination object on the target service platform becomes Gesture；

According to the business development trend, operation characteristic of the destination object on the target service platform is analyzed.

Specifically, when getting multiple business datums, the business included in each business datum can be determined respectively Trading volume.Here business transaction amount can refer to buy the quantity of product or refer to payment number, can be with Refer to recommend number of times of other good friends etc., be not specifically limited in the embodiment of the present application.

After the business transaction amount included in obtaining each business datum, in units of the setting time cycle, statistics The business transaction amount sum of destination object in the setting cycle, so according to and value, determine the destination object in the target industry The business development trend being engaged on platform.

For example：100 business datums are obtained, the time that this 100 business datums are crossed over was 1 month, then with 10 days For unit, first business transaction amount sum H1 of 10 days is counted；Count second business transaction amount sum H2 of 10 days；Statistics The 3rd business transaction amount sum H3 of 10 days.

Assuming that H1 is less than H2；H2 is less than H3, and it is increasing to illustrate business development trend of the destination object on target service platform Long trend；

Assuming that H1 is more than H2；H2 is more than H3, illustrates business development trend of the destination object on target service platform to subtract Small trend；

Assuming that H1 is less than H2；H2 is more than H3, illustrates that business development trend of the destination object on target service platform is served as reasons It is small to arrive big then descending.

And then according to the business development trend, analyze operation of the destination object on the target service platform special Levy, i.e., can judge whether operation of the destination object on the target service platform stablizes, and whether good run OK etc..

Here if operation characteristic is Operation class, different business development trends and operation etc. can be pre-established Mapping relations between level, so when obtaining the business development trend of destination object, you can according to mapping relations, determine target The Operation class of object.

The third analysis mode：

Determine the generation time of the business datum；

According to the generation time and the quantity of the multiple business datum, the destination object is calculated flat in target service The average time of business occurs on platform；

According to the average time, operation characteristic of the destination object on the target service platform is analyzed.

Specifically, when getting multiple business datums, the generation time of each business datum, Jin Ergen are determined respectively According to generation time, analysis produces the duration of multiple business datums；Using duration and the quantity of the business datum got, industry is calculated The average duration that data of being engaged in are produced.

When obtaining the average duration of business datum generation, it can analyze and obtain the destination object in target service platform The average time of upper generation business, i.e., how long interior having user using target service platform and destination object and occur business Relation.

Based on obtained average time, you can analyze operation characteristic of the destination object on target service platform, that is, put down The equal time is smaller, illustrates that liveness of the destination object on target service platform is higher, that is to say, that user is to the destination object Welcome degree it is higher, it will also be recognized that the dynamics of destination object spreading objective business platform is bigger.

Here if operation characteristic is Operation class, reflecting between average time and Operation class can be pre-established Relation is penetrated, so when obtaining the average time of destination object, you can according to mapping relations, determine operation of destination object etc. Level.

It should be noted that when analyzing operation characteristic of the destination object on the target service platform, not only Can the single analysis mode based on above-mentioned record, can also using above-mentioned record three kinds of analysis modes in any one Or the mode of multiple combinations, it so ensure that precision of analysis.

In the embodiment of the present application, it is described after operation characteristic of the destination object on target service platform is analyzed Method also includes：

According to the operation characteristic, popularization degree of the destination object to the target service platform is determined.

In brief, liveness of the destination object on target service platform is bigger, illustrates destination object to the target The popularization degree of business platform is higher.Liveness recited herein can be determined by Operation class and/or running status, here It is not described in detail.

The technical scheme provided by the embodiment of the present application, occurs by obtaining destination object on target service platform Business information, analyzes running situation of the destination object on the target service platform, and then can be according to destination object Running situation on target service platform, determines the promotion efficiency of destination object spreading objective business platform, according to popularization power Degree formulates rational information and delivers strategy, can be prevented effectively from the information manually formulated and deliver the feelings that strategy lacks scientific basis Shape, so as to the rate of return on investment of strategy lifting target service platform be delivered by information, while stimulation target object spreading objective The utilization rate of the dynamics of business platform, effectively lifting target service platform, improves the popularization efficiency of target service platform.

Embodiment 2

A kind of schematic flow sheet for information issuing method that Fig. 2 provides for the embodiment of the present application.Methods described can be as follows It is shown.The embodiment of the present application station is performed in target service platform angle.

Step 201：Determine operation characteristic of at least one destination object on target service platform.

In the embodiment of the present application, the determination mode of operation characteristic of the destination object on target service platform can be according to Mode described in the embodiment of the present application 1 is determined, can also be determined, is not specifically limited here according to other modes.

Specifically, multiple business datums of at least one destination object are obtained, the business datum is used to characterize the mesh The business information that mark object occurs on target service platform；According to the multiple business datum, at least one described mesh of analysis Operation characteristic of the object on the target service platform is marked, the operation characteristic is used to characterize the destination object in the mesh Mark the operation active degree on business platform.

It should be noted that specific implementation may refer to the related content in embodiment 1.

Step 202：According to the operation characteristic of at least one destination object, determine the destination object described Information issue rules on target service platform.

In the embodiment of the present application, if the operation characteristic is Operation class, then according to Operation class, it is determined that it is described extremely Information issue priority of few destination object on the target service platform；

Wherein, Operation class is higher, and the corresponding destination object of the Operation class is on the target service platform Information issue priority it is higher；Conversely, Operation class is lower, the corresponding destination object of the Operation class is in the mesh The information issue priority marked on business platform is lower.

Specifically, if identical in the presence of the Operation class of at least two destination objects, then further according to the target pair The business transaction amount and/or creation time of elephant, are that at least two destination objects described in Operation class identical determine that information is issued Priority.

For example：For target service platform, it is assumed that there is destination object A and destination object B on the target service platform, So in step 201, determine that destination object A Operation class is higher than destination object B Operation class, then for target service Information issue block in platform, destination object A is used prior to destination object B.

Or, the information of information issue request and destination object B for destination object A, which is issued, asks, priority treatment mesh Mark object A information issue request.

Or, it is the incentive information that destination object is produced for target service platform, can be according to the fortune of destination object Row feature, determines the content of incentive information.

Incentive information described in the embodiment of the present application can refer to that by target service platform be actively destination object production Raw, to be conducive to destination object information, for example：Reward voucher etc..

Step 203：According to described information issue rules, needed for issuing the destination object on the target service platform The information to be issued.

In the embodiment of the present application, once it is determined that information issue rules of the destination object on target service platform, Destination object needs when being released news on target service platform or target service platform needs to release news for destination object When, it is that destination object releases news according to the information issue rules of determination.

In another alternative embodiment of the application, it is determined that at least one destination object operation characteristic it Afterwards, methods described also includes：

According to the operation characteristic of at least one destination object, adjust the different destination objects and draw in search Search rule in holding up, the search rule includes searching order priority, at least one of searching order proportion.

Reference search rule is determined for each destination object in advance, can when obtaining the operation characteristic of destination object According to the mapping relations between default operation characteristic and search rule, to adjust the search rule of destination object.

Specifically, when user utilizes key word search targets object in a search engine, multiple mesh are obtained for matching Mark object, the search rule of the destination object that can be obtained in the manner described above in a search engine, i.e. searching order priority Or searching order proportion, and then destination object is ranked up according to searching order priority or searching order proportion, and Ranking results are presented to user.

According to the operation characteristic of at least one destination object, determine what the different destination objects were recommended Probability, wherein, Operation class is higher, and the recommended probable value of the corresponding destination object is bigger；Conversely, Operation class is got over Low, the recommended probable value of the corresponding destination object is smaller.

Specifically, operation characteristic can be pre-established and recommend the mapping relations between probability, destination object is being obtained During operation characteristic, according to the mapping relations, the recommended probability of destination object is determined；And then according to recommended probability, by mesh Mark object is ranked up, and according to ranking results, destination object is recommended to user.

By the scheme described in the embodiment of the present application, in the angle of target service platform, due to there are multiple targets pair As needing to be released news on target service platform, then target service platform can obtain multiple mesh first according to embodiment 1 Operation characteristic of the object on the target service platform is marked, and then can be that destination object determines information according to its operation characteristic Issue rules, make it be released news according to information issue rules, can effectively lift the utilization rate of target service platform, change significantly The popularization efficiency of kind target service platform.

Embodiment 3

A kind of schematic flow sheet for information distribution method that Fig. 3 provides for the embodiment of the present application.Methods described can be as follows It is shown.The embodiment of the present application is performed from the angle of destination object.

Step 301：Obtain operation characteristic of the destination object on different business platforms.

Specifically, multiple business datums of at least one destination object are obtained, the business datum is used to characterize the mesh The business information that mark object occurs on target service platform；

According to the multiple business datum, the analysis fortune of at least one destination object on the target service platform Row feature, the operation characteristic is used to characterize operation active degree of the destination object on the target service platform.

Step 302：According to the operation characteristic, at least one business platform is selected from the different business platforms.

In the embodiment of the present application, if destination object impression information in different business platforms, then server can be with Operation characteristic of the destination object on different business platform is obtained in the way of embodiment 1, so, passes through operation characteristic, mesh Mark object is capable of determining that oneself operation Income Maximum on which business platform, the operation income on which business platform Minimum etc..

Specifically, if the operation characteristic is Operation class, then from the different business platforms, the mesh is selected Mark business platform of the Operation class higher than setting grade of object.

Step 303：On at least one business platform, the information related to the destination object is delivered described in selection.

Specifically, according to the type of service of business platform, to described in selection at least one business platform deliver and institute State the related information of type of service.

By the technical scheme described in the embodiment of the present application, operation of the destination object on different business platforms is obtained Feature, according to the operation characteristic, at least one business platform is selected from the different business platforms；Described in selection On at least one business platform, the information related to the destination object is delivered.So, destination object is contributed in different industry Precisely impression information, and then lift the professional ability of destination object on business platform, while it is flat to business to also contribute to destination object The popularization of platform, lifts the popularization efficiency of business platform.

Embodiment 4

Based on same inventive concept, how the embodiment of the present application 4 is to illustrate exemplified by effective promotion business platform.Fig. 4 A kind of schematic flow sheet of the data analysis processing method provided for the embodiment of the present application.Methods described can be with as follows.

Step 401：Based on targeted promotion platform, the transaction data that destination object is produced within the setting time cycle is obtained.

In step 401, when issuing new e-commerce platform (targeted promotion platform can be referred to as again), synchronous hair Cloth destination object client.So, destination object can use destination object client to realize to new e-commerce platform Promote.For the destination object using the new e-commerce platform, the destination object can be obtained within the setting time cycle The transaction data of generation.

Here transaction data includes but is not limited to：Transaction data that online trading is produced, production is paid on off-line transaction line Transaction data of generation etc. is paid under raw payment data, online trading line.

Illustrate how to obtain destination object exemplified by issuing new e-commerce platform by operator below in setting time week The transaction data produced in phase.

The transaction data that Fig. 5 produces for a kind of acquisition destination object that the embodiment of the present application is provided within the setting time cycle Schematic flow sheet.

S51：The new e-commerce platform of issue is reached the standard grade notification message.

In S51, operator issues new ecommerce and put down through various channels when issuing new e-commerce platform The notice of reaching the standard grade of platform so that destination object can obtain the notification message of reaching the standard grade in time.

Various channels in the embodiment of the present application can refer to other e-commerce platforms or short message mode, also It can be that advertisement position popularization etc. notifies channel, be not specifically limited here.

Fig. 6 reaches the standard grade the schematic diagram of issue for the new e-commerce platform that the embodiment of the present application is provided.

From fig. 6 it can be seen that operator sets up the extension system of new e-commerce platform, made by way of inviting Obtain destination object and promote the use of the new e-commerce platform.

S52：The popularization cycle of e-commerce platform is set.

Here the popularization cycle can be considered as the setting time cycle in step 401.

S53：Destination object enters industry using between the new corresponding client of e-commerce platform and different user devices Business interaction, and produce transaction data.

S54：The transaction data of generation is reported the corresponding server of new e-commerce platform by destination object.

Server stores the identification information and number of deals of destination object when receiving the transaction data of destination object transmission Mapping relations between.

S55：When reaching in the popularization cycle of setting, acquisition destination object is produced within the setting time cycle from the server Raw transaction data.

Step 402：Analyze the transaction data.

In step 402, first, the transaction data is parsed, extracts the number of transaction in the transaction data And total transaction amount.

Specifically, when promoting new e-commerce platform of different target object, the transaction in produced transaction data Quantity is different, and corresponding total transaction amount degree is also different.

By analyzing these data it will be seen that user is to the cognition degree of new e-commerce platform, and then assesses new electricity The rate of return on investment of sub- business platform.

Secondly, according to the number of transaction and/or total transaction amount, the destination object is ranked up.

Because the transaction data that different target object is produced is different, then the number of transaction that can be obtained according to extraction And/or total transaction amount, the destination object is ranked up, and then determine destination object to promoting new e-commerce platform institute The size contributed.

For example：According to the order of total transaction amount from big to small, destination object is ranked up.Assuming that destination object includes mesh Mark object 1, destination object 2, destination object 3, destination object 4 and destination object 5；The corresponding total transaction amount of destination object 1 is 100；The corresponding total transaction amount of destination object 2 is 80；The corresponding total transaction amount of destination object 3 is 110；Destination object 4 is corresponding Total transaction amount is 60；The corresponding total transaction amount of destination object 5 is 90.Order so according to total transaction amount from big to small, to mesh Mark object is ranked up：Destination object 3, destination object 1, destination object 5, destination object 2, destination object 4.

Fig. 7 (a) is provided the object that sets the goal really by the embodiment of the present application and contributed to promoting new e-commerce platform Size schematic diagram.

Alternatively, in the number of transaction during extraction obtains the transaction data and total transaction amount, methods described is also wrapped Include：Compare the number of transaction and historical trading quantity, the historical trading quantity includes the average value of historical trading quantity.

It can so be laid the foundation for the incentives strategy of follow-up adjustment targeted customer.

For example：When the transaction data quantity is more than historical trading quantity, the excitation plan of the user determined before explanation Incentive action is slightly generated for targeted customer, the incentives strategy before being continuing with step 103；When described The incentives strategy of the user determined when transaction data quantity is less than historical trading quantity, before explanation for targeted customer still Incentive action is not produced, and the incentives strategy determined before can be adjusted in step 103.

Step 403：The incentives strategy of the destination object is determined according to analysis result, and the incentives strategy is sent to The destination object.

In step 403, determine that the mode of the incentives strategy of the destination object includes but is not limited to according to analysis result：

First way：

According to analysis result, the search rule of different destination objects in a search engine, the search rule bag are adjusted At least one of priority containing searching order, searching order proportion.

That is the corresponding searching order priority of the bigger destination object of trading volume is higher；The bigger destination object pair of trading volume The searching order proportion answered is bigger.

For example：Still illustrated by taking above-mentioned example as an example.Obtained ranking results are destination object 3, destination object 1, mesh Mark object 5, destination object 2, destination object 4, then the searching order priority of destination object in a search engine after adjustment For：The searching order highest priority of destination object 3；Secondly it is destination object 1, destination object 5, destination object 2；Searching order Priority is minimum for destination object 4.

Again for example：Still illustrated by taking above-mentioned example as an example.Obtained ranking results be destination object 3, destination object 1, Destination object 5, destination object 2, destination object 4, then the searching order proportion of destination object in a search engine after adjustment For：The searching order proportion of destination object 3 is maximum；Secondly it is destination object 1, destination object 5, destination object 2；Searching order ratio Weight it is minimum for destination object 4.

The second way：

It is that resource is recommended in different destination object distribution, to be pushed away using the recommendation resource to user according to analysis result Recommend the destination object.

I.e. to distribute obtained recommendation resource more for the bigger destination object of trading volume, or, the bigger target of trading volume The use time that object distributes obtained recommendation resource is most long.

It should be noted that recommendation resource described in the embodiment of the present application can include advertising resource.

For example：Still illustrated by taking above-mentioned example as an example.Obtained ranking results are destination object 3, destination object 1, mesh Mark object 5, destination object 2, destination object 4, then destination object 3 distributes obtained recommendation resource and is more than destination object 1；Target Object 1 distributes obtained recommendation resource and is more than destination object 5；Destination object 5 distributes obtained recommendation resource and is more than destination object 2；Destination object 2 distributes obtained recommendation resource and is more than destination object 4.

The third mode：

According to analysis result, it is different destination object generation subsidy strategies, subsidy form is included during the subsidy is tactful And subsidy amount.

It should be noted that subsidy strategy described in the embodiment of the present application can be reward voucher, Fig. 7 (b) is this Shen Please embodiment provide subsidy strategy schematic diagram.

I.e. can according to destination object number of transaction and/or total transaction amount, generate different subsidy strategies.

4th kind of mode：

According to analysis result, determine to introduce the quantity of user in next time cycle for targeted customer.

I.e. according to the number of transaction and/or total transaction amount of targeted customer, determine that next time cycle operator needs to be Destination object introduces the quantity of new user, so promotes the trading volume of destination object.

In another embodiment of the application, methods described also includes：

According to the excited rules included in the incentives strategy, the target pair is promoted in the targeted promotion platform As.

Here the mode of spreading objective object includes but is not limited to：By the great advertisement bit allocation in given threshold of benefit ratio To destination object；Probability of destination object etc. is recommended in increase.

The technical scheme provided by the embodiment of the present application, based on targeted promotion platform, obtains destination object in setting Between the transaction data that produces in the cycle；Analyze the transaction data；The excitation plan of the destination object is determined according to analysis result Slightly, and the incentives strategy is sent to the destination object.Produced by obtaining different target object on targeted promotion platform Raw transaction data, is that different destination objects determines incentives strategy, can be prevented effectively from the operation subsidy strategy manually formulated Lack the situation of scientific basis, so as to the rate of return on investment of targeted promotion platform be lifted by incentives strategy, while obtaining target The incentives strategy for pushing platform is relatively flexible, the dynamics of stimulation target object spreading objective Extension Software Platform, and effectively lifting target is pushed away The utilization rate of Guangping platform, improves the popularization efficiency that target pushes platform.

Embodiment 5

A kind of structural representation for data processing equipment that Fig. 8 provides for the embodiment of the present application.The data processing equipment Including：Acquiring unit 81 and processing unit 82, wherein：

Acquiring unit 81, obtains multiple business datums of destination object, and the business datum is used to characterize the target pair As the business information occurred on target service platform；

Processing unit 82, according to the multiple business datum, analyzes the destination object on the target service platform Operation characteristic, the operation characteristic is used to characterize operation of the destination object on the target service platform and enliven journey Degree.

In another alternative embodiment of the application, the processing unit 82 is according to the multiple business datum, analysis Operation characteristic of the destination object on the target service platform, including：

The user's mark for determining to include in the business datum, and count included in the multiple business datum different The number of user's mark；

According to the number, operation characteristic of the destination object on the target service platform is analyzed.

Determine the business transaction amount included in the business datum；

Determine the generation time of the business datum；

In another alternative embodiment of the application, the acquiring unit 81 obtains multiple business numbers of destination object According to, including：

Timing or cycle obtain the business datum that destination object sets number.

In another alternative embodiment of the application, the data processing equipment also includes：Determining unit 83, wherein：

The determining unit 83, when obtaining operation characteristic of the destination object on the target service platform, root According to the operation characteristic, popularization degree of the destination object to the target service platform is determined.

In another alternative embodiment of the application, the operation characteristic is included in Operation class, running status extremely Few one kind.

It should be noted that data processing equipment described in the embodiment of the present application can be realized by software mode, It can also be realized, be not specifically limited here by hardware mode.Data processing equipment is by obtaining destination object in target industry The business information occurred on business platform, analyzes running situation of the destination object on the target service platform, Jin Erke With the running situation according to destination object on target service platform, the popularization power of destination object spreading objective business platform is determined Degree, formulates rational information according to promotion efficiency and delivers strategy, can be prevented effectively from the information dispensing strategy manually formulated and lack The situation of scientific basis, so as to the rate of return on investment of strategy lifting target service platform be delivered by information, while stimulation target The utilization rate of the dynamics of object spreading objective business platform, effectively lifting target service platform, improves pushing away for target service platform Wide efficiency.

Embodiment 6

A kind of structural representation for information distributing apparatus that Fig. 9 provides for the embodiment of the present application.Described information distribution apparatus Including：Acquiring unit 91, characteristics determining unit 92, rule determination unit 93 and release unit 94, wherein：

Acquiring unit 91, obtains multiple business datums of at least one destination object, and the business datum is used to characterize institute State the business information that destination object occurs on target service platform；

Characteristics determining unit 92, according to the multiple business datum, at least one described destination object of analysis is in the mesh The operation characteristic on business platform is marked, the operation characteristic is used to characterize the destination object on the target service platform Run active degree；

Rule determination unit 93, according to the operation characteristic of at least one destination object, determines the target pair As the information issue rules on the target service platform；

Release unit 94, according to described information issue rules, the destination object is issued on the target service platform Required issue information.

In another alternative embodiment of the application, the rule determination unit 93 is according at least one described target pair The operation characteristic of elephant, determines information issue rules of the destination object on the target service platform, including：

If the operation characteristic is Operation class, then according to Operation class, it is determined that at least one described destination object exists Information issue priority on the target service platform；

In another alternative embodiment of the application, the rule determination unit 93 is according to Operation class, it is determined that described Information issue priority of at least one destination object on the target service platform, including：

If identical in the presence of the Operation class of at least two destination objects, then further according to the business of the destination object Trading volume and/or creation time, are that at least two destination objects described in Operation class identical determine that information issues priority.

In another alternative embodiment of the application, described information distribution apparatus also includes：Adjustment unit 95, wherein：

The adjustment unit 95, according to the operation characteristic of at least one destination object, adjusts different described The search rule of destination object in a search engine, the search rule includes searching order priority, searching order proportion It is at least one.

In another embodiment of the application, described information distribution apparatus also includes：Probability determining unit 96, wherein：

Probability determining unit 96, according to the operation characteristic of at least one destination object, is determined different described The recommended probability of destination object, wherein, Operation class is higher, and the recommended probable value of the corresponding destination object is bigger； Conversely, Operation class is lower, the recommended probable value of the corresponding destination object is smaller.

It should be noted that information distributing apparatus described in the embodiment of the present application can be realized by software mode, It can also be realized, be not specifically limited here by hardware mode.

Embodiment 7

A kind of structural representation for information dispensing device that Figure 10 provides for the embodiment of the present application.Described information dispensing device Including：Acquiring unit 1001, characteristics determining unit 1002, selecting unit 1003 and dispensing unit 1004, wherein：

Acquiring unit 1001, obtains multiple business datums of at least one destination object, and the business datum is used to characterize The business information that the destination object occurs on target service platform；

Characteristics determining unit 1002, according to the multiple business datum, at least one described destination object of analysis is described Operation characteristic on target service platform, the operation characteristic is used to characterize the destination object in the target service platform Operation active degree；

Selecting unit 1003, according to the operation characteristic, at least one business is selected from the different business platforms Platform；

Unit 1004 is delivered, at least one business platform, is delivered related to the destination object described in selection Information.

In another alternative embodiment of the application, the selecting unit 1003 is according to the operation characteristic, from difference The business platform in select at least one business platform, including：

If the operation characteristic is Operation class, then from the different business platforms, the destination object is selected Operation class higher than setting grade business platform.

In another alternative embodiment of the application, the dispensing unit 1004 is at least one business described in selection On platform, the information related to the destination object is delivered, including：

According to the type of service of business platform, to being delivered and the service class at least one business platform described in selection The related information of type.

It should be noted that the information dispensing device described in the embodiment of the present application can be realized by hardware mode, It can be realized, be not specifically limited here by software mode.

Embodiment 8

A kind of structural representation for Data Analysis Services system that Figure 11 provides for the embodiment of the present application.The data analysis Processing system is included：Data interaction module 1101, operation characteristic analysis module 1102 and message processing module 1103, wherein：

Data interaction module 1101, gathers multiple business datums of destination object, and the business datum is described for characterizing The business information that destination object occurs on target service platform；

Operation characteristic analysis module 1102, according to the multiple business datum, analyzes the destination object in the target Operation characteristic on business platform, the operation characteristic is used to characterize fortune of the destination object on the target service platform Row active degree；

Message processing module 1103, the operation characteristic obtained according to analysis, pair information associated with the destination object Handled.

In another embodiment of the application, described information processing module 1103, according at least one described target pair The operation characteristic of elephant, determines information issue rules of the destination object on the target service platform；According to described Information issue rules, issue the information to be released of the destination object on the target service platform.

In another embodiment of the application, described information processing module 1103, according to the operation characteristic, from difference The business platform in select at least one business platform；On at least one business platform, delivered and institute described in selection State the related information of destination object.

In another embodiment of the application, described information processing module 1103, according at least one described target pair The operation characteristic of elephant, adjusts the search rule of the different destination objects in a search engine, the search rule bag At least one of priority containing searching order, searching order proportion.

In another embodiment of the application, described information processing module 1103, according at least one described target pair The operation characteristic of elephant, determines the recommended probability of the different destination objects, wherein, Operation class is higher, corresponding The recommended probable value of the destination object is bigger；Conversely, Operation class is lower, it is general that the corresponding destination object is recommended Rate value is smaller.

Alternatively, in another embodiment of the application, described information processing module 1103 includes：Incentives strategy is determined Unit 11031 and incentives strategy implementation unit 11032, wherein：

The incentives strategy determining unit 11031, the incentives strategy of the destination object is determined according to analysis result, and will The incentives strategy is sent to the destination object；

The incentives strategy implementation unit 11032, according to the excited rules included in the incentives strategy, in the target The destination object is promoted in Extension Software Platform.

In another embodiment of the application, the operation characteristic analysis module 1102 analyzes the transaction data, bag Include：

Extract the number of transaction and total transaction amount in the transaction data；

According to the number of transaction and/or total transaction amount, the destination object is ranked up.

Extract the number of transaction in the transaction data；

Compare the number of transaction and historical trading quantity, the historical trading quantity being averaged comprising historical trading quantity Value.

In another embodiment of the application, the incentives strategy determining unit 11031 determines institute according to analysis result The incentives strategy of destination object is stated, including：

Alternatively, monitoring and early warning module 1104 is also included in the Data Management Analysis system, wherein：

The monitoring and early warning module 1104, described information processing module according to the obtained operation characteristic pair of analysis with it is described When the associated information of destination object is handled, however, it is determined that processing mode has risk, then sends alarm.

Alternatively, configuration module 1105 is also included in the Data Management Analysis system, wherein：

The configuration module 1105, it is determined that the described information processing module pair information associated with the destination object is entered When the risk of row processing is more than given threshold, the processing mode for forcing configuration new.

It should be noted that incentives strategy scheme described in the embodiment of the present application promotees from the angle of incentives target object Destination object is set to promote new e-commerce platform.Platform is determined by building incentives strategy, is promoted according to different target object The transaction data of new e-commerce platform, is that destination object is targetedly encouraged, and then accelerates new ecommerce The popularization efficiency of platform.

Embodiment 9

Based on same inventive concept, a kind of pricing equipment based on aid decision that Figure 12 provides for the embodiment of the present application Structural representation.Due in actual applications, when promoting different business platforms, it is necessary to which artificial work out operation subsidy strategy (for example：Subsidized price etc.), the problem of this artificial mode has certain.Therefore, the embodiment of the present application proposes one kind and is based on It is true comprising data interaction module 1201, Pricing Analysis module 1202 and price in the pricing equipment of aid decision, the pricing equipment Cover half block 1203, wherein：

The data interaction module 1201, gathers multiple business datums of destination object, and the business datum is used to characterize The business information that the destination object occurs on target service platform；

The Pricing Analysis module 1202, according to the multiple business datum, analyzes the destination object in the target Operation characteristic on business platform, the operation characteristic is used to characterize fortune of the destination object on the target service platform Row active degree；

The price determining module 1203, according to the operation characteristic, determines the destination object in the business platform On popularization price.

Specifically, the data interaction module 1201 receives the number of deals for the trade company that businessman's lateral terminal system 1301 is sent According to including the business datum of different target object in these transaction data.

In addition, the data interaction module 1201 also receive consumer side system 1401, search commending system 1501 and The various information related to destination object of advertisement delivery system 1601.

Specifically, the Pricing Analysis module 1202 is analyzing the destination object in institute according to the multiple business datum When stating the operation characteristic on target service platform, target is calculated always according to the various information related to destination object received Subsidized price of the object on target service platform, search are recommended, advertising exposure is disappeared with meeting to drain into shop from line The marketing strategy for the number taken.

The Pricing Analysis module 1202 can also subsidize according to platform, search for recommendation, advertising exposure and estimate out and draw Flow effect, rate of return on investment and the platform total transaction amount of generation.

The advertisement delivery system 1601 receives the marketing for destination object that the Pricing Analysis module 1202 is sent Strategy, and it is target business to deliver the advertisement related to destination object in each advertisement position of target service platform according to marketing strategy Family drainage consumer.

The search commending system 1501 receives the marketing for destination object that the Pricing Analysis module 1202 is sent Strategy, and according to marketing strategy, the proportion and rule adjustment mesh of sequence are adjusted using sort algorithm when receiving searching request The recommendation order of object is marked, is target businessman drainage consumer.

In addition, it is described search commending system 1501 can also according to proposed algorithm in RECOMENDATION, guess that you like, based on ground It is target businessman drainage consumer to manage the regions such as the annex recommendation of position.

The Pricing Analysis module 1202, carries out analysis calculating to the information that data interaction module is obtained, is tied according to analysis Fruit generates the strategy of intelligent pricing, and strategy is separately sent into trade company's lateral terminal system, consumer side system, search recommendation system System and advertisement delivery system are performed.

Specifically, the data interaction module 1201 is additionally operable to data storage and calculating, including source data layer, data processing Layer, data model layer, data application layer.

Alternatively, the pricing equipment also includes：Monitoring and early warning module 1204, to exist the marketing subsidy activity of risk, Different grades of early warning is carried out to the drainage activity that may be excessed budget or rate of return on investment is low.

Alternatively, the pricing equipment also includes：Manual intervention module 1205, for setting platform drainage algorithmic rule, Configuration activities, or to emergency case, carry out manual intervention, risk control.

It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can be using the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the present invention can be used in one or more computers for wherein including computer usable program code The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of product.

The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product Figure and/or block diagram are described.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.

These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which is produced, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.

These computer program instructions can be also loaded into computer or other programmable data processing devices so that in meter Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, thus in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.

In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net Network interface and internal memory.

Internal memory potentially includes the volatile memory in computer-readable medium, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM).Internal memory is computer-readable medium Example.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moved State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM), Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus Or any other non-transmission medium, the information that can be accessed by a computing device available for storage.Define, calculate according to herein Machine computer-readable recording medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.

It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising so that process, method, commodity or equipment including a series of key elements are not only including those key elements, but also wrap Include other key elements being not expressly set out, or also include for this process, method, commodity or equipment intrinsic want Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described Also there is other identical element in process, method, commodity or the equipment of element.

It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program product. Therefore, the application can be using the embodiment in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Form.Deposited moreover, the application can use to can use in one or more computers for wherein including computer usable program code The shape for the computer program product that storage media is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) Formula.

Embodiments herein is the foregoing is only, the application is not limited to.For those skilled in the art For, the application can have various modifications and variations.It is all any modifications made within spirit herein and principle, equivalent Replace, improve etc., it should be included within the scope of claims hereof.

Claims

1. a kind of Data Analysis Services system, it is characterised in that including：Data interaction module, operation characteristic analysis module and letter Processing module is ceased, wherein：

Data interaction module, gathers multiple business datums of destination object, and the business datum is used to characterize the destination object The business information occurred on target service platform；

Operation characteristic analysis module, according to the multiple business datum, analyzes the destination object in the target service platform On operation characteristic, the operation characteristic is used to characterize operation of the destination object on the target service platform and enliven journey Degree；

Message processing module, the operation characteristic obtained according to analysis, pair information associated with the destination object is handled.

2. Data Analysis Services system as claimed in claim 1, it is characterised in that

Described information processing module, according to the operation characteristic of at least one destination object, determines the destination object Information issue rules on the target service platform；According to described information issue rules, on the target service platform Issue the information to be released of the destination object.

3. Data Analysis Services system as claimed in claim 1, it is characterised in that

Described information processing module, according to the operation characteristic, at least one business is selected from the different business platforms Platform；On at least one business platform, the information related to the destination object is delivered described in selection.

4. Data Analysis Services system as claimed in claim 1, it is characterised in that

Described information processing module, according to the operation characteristic of at least one destination object, adjusts the different mesh The search rule of object in a search engine is marked, the search rule includes searching order priority, searching order proportion extremely Few one kind.

5. Data Analysis Services system as claimed in claim 1, it is characterised in that

Described information processing module, according to the operation characteristic of at least one destination object, determines the different mesh The recommended probability of object is marked, wherein, Operation class is higher, and the recommended probable value of the corresponding destination object is bigger；Instead It, Operation class is lower, and the recommended probable value of the corresponding destination object is smaller.

6. Data Analysis Services system as claimed in claim 1, it is characterised in that the Data Analysis Services system is also wrapped Contain：Monitoring and early warning module, wherein：

The monitoring and early warning module, the operation characteristic pair obtained in described information processing module according to analysis and the destination object When associated information is handled, however, it is determined that processing mode has risk, then alarm is sent.

7. the Data Analysis Services system as described in claim 1 or 6, it is characterised in that the Data Analysis Services system is also Comprising：Configuration module, wherein：

The configuration module, it is determined that what the described information processing module pair information associated with the destination object was handled When risk is more than given threshold, the processing mode for forcing configuration new.

8. a kind of data processing method, it is characterised in that including：

Multiple business datums of destination object are obtained, the business datum is used to characterize the destination object in target service platform The business information of upper generation；

According to the multiple business datum, operation characteristic of the destination object on the target service platform is analyzed, it is described Operation characteristic is used to characterize operation active degree of the destination object on the target service platform.

9. data processing method as claimed in claim 8, it is characterised in that according to the multiple business datum, analysis is described Operation characteristic of the destination object on the target service platform, including：

The user's mark included in the business datum is determined, and counts the different users included in the multiple business datum The number of mark；

10. data processing method as claimed in claim 8, it is characterised in that according to the multiple business datum, analysis is described Operation characteristic of the destination object on the target service platform, including：

Determine the business transaction amount included in the business datum；

According to the business transaction amount, business development trend of the destination object on the target service platform is determined；

11. data processing method as claimed in claim 8, it is characterised in that according to the multiple business datum, analysis is described Operation characteristic of the destination object on the target service platform, including：

Determine the generation time of the business datum；

According to the generation time and the quantity of the multiple business datum, the destination object is calculated on target service platform The average time of generation business；

12. the data processing method as described in any one of claim 8 to 11, it is characterised in that methods described also includes：

When obtaining operation characteristic of the destination object on the target service platform, according to the operation characteristic, it is determined that Popularization degree of the destination object to the target service platform.

13. the data processing method as described in any one of claim 8 to 11, it is characterised in that the operation characteristic includes fortune At least one of row grade, running status.

14. a kind of information issuing method, it is characterised in that including：

Multiple business datums of at least one destination object are obtained, the business datum is used to characterize the destination object in target The business information occurred on business platform；

According to the multiple business datum, operation of at least one the described destination object of analysis on the target service platform is special Levy, the operation characteristic is used to characterize operation active degree of the destination object on the target service platform；

According to the operation characteristic of at least one destination object, determine the destination object in the target service platform On information issue rules；

According to described information issue rules, the information to be released of the destination object is issued on the target service platform.

15. the information issuing method as described in requiring 14 in right, it is characterised in that the operation characteristic includes Operation class；

The operation characteristic of at least one destination object described in the basis, determines the destination object in the target service Information issue rules on platform, including：

According to Operation class, it is determined that information issue of at least one the described destination object on the target service platform is preferential Level；

Wherein, Operation class is higher, letter of the corresponding destination object of the Operation class on the target service platform Breath issue priority is higher；Conversely, Operation class is lower, the corresponding destination object of the Operation class is in the target industry The information issue priority being engaged on platform is lower.

16. information issuing method as claimed in claim 14, it is characterised in that according to Operation class, it is determined that described at least one Information issue priority of the individual destination object on the target service platform, including：

If identical in the presence of the Operation class of at least two destination objects, according to the business transaction amount of the destination object and/or Creation time, is that at least two destination objects described in Operation class identical determine that information issues priority.

17. information issuing method as claimed in claim 14, it is characterised in that methods described also includes：

According to the operation characteristic of at least one destination object, the different destination objects are adjusted in a search engine Search rule, the search rule include searching order priority, at least one of searching order proportion.

18. information issuing method as claimed in claim 14, it is characterised in that methods described also includes：

According to the operation characteristic of at least one destination object, determine that the different destination objects are recommended general Rate, wherein, Operation class is higher, and the recommended probable value of the corresponding destination object is bigger；Conversely, Operation class is lower, The recommended probable value of the corresponding destination object is smaller.

19. a kind of information distribution method, it is characterised in that including：

20. information distribution method as claimed in claim 19, it is characterised in that the operation characteristic includes Operation class；

It is described that at least one business platform is selected from the different business platforms according to the operation characteristic, including：

From the different business platforms, business platform of the Operation class higher than setting grade of the destination object is selected.

21. information distribution method as claimed in claim 19, it is characterised in that at least one business platform described in selection On, the information related to the destination object is delivered, including：

According to the type of service of business platform, to being delivered and the type of service phase at least one business platform described in selection The information of pass.

22. a kind of data processing equipment, it is characterised in that including：

Acquiring unit, obtains multiple business datums of destination object, and the business datum is used to characterize the destination object in mesh The business information occurred on mark business platform；

Processing unit, according to the multiple business datum, analyzes operation of the destination object on the target service platform Feature, the operation characteristic is used to characterize operation active degree of the destination object on the target service platform.

23. a kind of information distributing apparatus, it is characterised in that including：

Acquiring unit, obtains multiple business datums of at least one destination object, and the business datum is used to characterize the target The business information that object occurs on target service platform；

Characteristics determining unit, according to the multiple business datum, at least one described destination object of analysis is in the target service Operation characteristic on platform, the operation characteristic is used to characterize operation work of the destination object on the target service platform Jump degree；

Rule determination unit, according to the operation characteristic of at least one destination object, determines the destination object in institute State the information issue rules on target service platform；

Release unit, according to described information issue rules, needed for issuing the destination object on the target service platform The information to be issued.

24. a kind of information dispensing device, it is characterised in that including：

25. a kind of pricing equipment for aid decision, it is characterised in that the equipment includes：Data interaction module, Pricing Analysis Module and price determining module, wherein：

The data interaction module, gathers multiple business datums of destination object, and the business datum is used to characterize the target The business information that object occurs on target service platform；

The Pricing Analysis module, according to the multiple business datum, analyzes the destination object in the target service platform On operation characteristic, the operation characteristic is used to characterize operation of the destination object on the target service platform and enliven journey Degree；

The price determining module, according to the operation characteristic, determines popularization of the destination object on the business platform Price.