CN106982256A - Information-pushing method, device, equipment and storage medium - Google Patents
Information-pushing method, device, equipment and storage medium Download PDFInfo
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- CN106982256A CN106982256A CN201710211369.0A CN201710211369A CN106982256A CN 106982256 A CN106982256 A CN 106982256A CN 201710211369 A CN201710211369 A CN 201710211369A CN 106982256 A CN106982256 A CN 106982256A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
The embodiment of the invention discloses a kind of information-pushing method, device, equipment and storage medium.Methods described includes：It is determined that the fisrt feature label of real-time Hot Contents；Determine the second feature label of information push side；According to the matching relationship between the fisrt feature label and the second feature label, the real-time Hot Contents of target of described information push side matching are determined；The real-time Hot Contents of the target according to the matching of described information push side, mapping relations between the Hot Contents built in advance and user's portrait, and the mapping relations between Hot Contents and the media site portrait built in advance, determine that the target of described information push side matching delivers crowd and target dispensing media site.The embodiment of the present invention determines that the target of information push side matching delivers crowd and target delivers media site based on the real-time Hot Contents of target, improve information popularization rate and information push side invests low return rate, the operation of information push side is simplified, Consumer's Experience is improved.
Description
Technical field
The present embodiments relate to Internet technical field, more particularly to a kind of information-pushing method, device, equipment and deposit
Storage media.
Background technology
With developing rapidly for development of Mobile Internet technology, the quantitative indicator formula of China Mobile netizen increases severely up to 8.6 hundred million, letter
The spread speed of breath is as mobile social expansion is able to jumbo raising on the basis of this huge radix, and netizen's group is enclosed
Sight, thumb up, comment, propagate real-time event form network hotspot, span age, region, stratum etc. institute it is restricted, in net
Fast propagation on network, or even affect thought, behavior and the life of netizen.
Hot spot data contains huge commercial value, is supervised to the real-time excavation of much-talked-about topic, research and using to public sentiment
Control, business decision support etc. suffer from extremely important realistic meaning.How preferably to be given using hot spot data for commerce services
Internet enterprises bring opportunities and challenges.The fast development of big data and artificial intelligence technology is that real time data is pushed in information
Value in terms of business, which is excavated, brings more preferable possibility.Meanwhile, with the sharp increase and the refinement of industry distribution of data volume, letter
Breath delivers tactful be also upgraded to from the push covering of blindness and utilizes big data mining algorithm to carry out personalized recommendation.Especially
In the application of search engine and E-commerce Marketing, information pushes to be serviced for the substantial amounts of information side of pushing, internet information with
Suitable mode is pushed to specific crowd, and carries out expense calculating according to certain business model.This causes information to push into
For a very powerful and exceedingly arrogant application direction.
But, the shortcoming of current information-pushing method be only extract user retrieval and navigation patterns (such as webpage or
Commodity) similitude association is carried out, the degree of association is relatively single, it is impossible to excavate the profound consumption demand of user, information push side
After it have purchased some keyword with certain price, final information popularization efficiency often can not be with keyword bid phase
Match somebody with somebody, the rate of return on investment of information push side is relatively low.On the other hand, the flow peak period broken out in internet hot spots, meets consumption
The information push side of person's demand, especially smb message push side, which often suffer from, can not capture appropriate information throwing in time
Put opportunity, deliver media and dispensing crowd.
The content of the invention
The embodiment of the present invention provides a kind of information-pushing method, device, equipment and storage medium, can improve information popularization
Rate and the rate of return on investment of information push side.
In a first aspect, the embodiments of the invention provide a kind of information-pushing method, including：
It is determined that the fisrt feature label of real-time Hot Contents；
Determine the second feature label of information push side；
According to the matching relationship between the fisrt feature label and the second feature label, determine that described information is pushed
The real-time Hot Contents of target of side's matching；
According to the real-time Hot Contents of the target of described information push side matching, the Hot Contents built in advance and user
Mapping relations between mapping relations between portrait, and Hot Contents and the media site portrait built in advance, determine institute
The target for stating the matching of information push side delivers crowd and target dispensing media site.
Second aspect, the embodiment of the present invention additionally provides a kind of information push-delivery apparatus, including：
First label determining module, the fisrt feature label for determining real-time Hot Contents；
Second label determining module, the second feature label for determining information push side；
The real-time hot spot module of target, for according to the matching between the fisrt feature label and the second feature label
Relation, determines the real-time Hot Contents of target of described information push side matching；
Target impression information module, the real-time Hot Contents of the target matched for foundation described information push side, in advance
Mapping relations between the Hot Contents first built and user's portrait, and the Hot Contents built in advance are drawn a portrait with media site
Between mapping relations, determine that the target of described information push side matching delivers crowd and target and delivers media site.
The third aspect, the embodiment of the present invention additionally provides a kind of equipment, and the equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processing
Device realizes the information-pushing method described in the embodiment of the present invention.
Fourth aspect, the embodiment of the present invention additionally provides a kind of computer-readable recording medium, is stored thereon with computer
Program, the program realizes the information-pushing method described in the embodiment of the present invention when being executed by processor.
Technical scheme provided in an embodiment of the present invention, is pushed away by the fisrt feature label and information according to real-time Hot Contents
Matching relationship between the second feature label for the side of sending, determine information push side matching the real-time Hot Contents of target, and according to
It is believed that the real-time Hot Contents of target of breath push side matching, the mapping between the Hot Contents built in advance and user's portrait is closed
Mapping relations between system, and Hot Contents and the media site portrait built in advance, determine the mesh of information push side matching
Mark dispensing crowd and target delivers media site, i.e., the target for determining the matching of information push side based on the real-time Hot Contents of target is thrown
Put crowd and target delivers media site, improve information popularization rate and information push side invests low return rate, and simplify
The operation of information push side, improves Consumer's Experience.
Brief description of the drawings
Fig. 1 is a kind of flow chart of information-pushing method in the embodiment of the present invention one；
Fig. 2 is a kind of flow chart of information-pushing method in the embodiment of the present invention two；
Fig. 3 is a kind of flow chart of information-pushing method in the embodiment of the present invention three；
Fig. 4 is a kind of flow chart of information-pushing method in the embodiment of the present invention four；
Fig. 5 is a kind of structure chart of information push-delivery apparatus in the embodiment of the present invention five；
Fig. 6 is a kind of structure chart of equipment in the embodiment of the present invention six.
Embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that, in order to just
Part related to the present invention rather than entire infrastructure are illustrate only in description, accompanying drawing.
Embodiment one
Fig. 1 is a kind of flow chart for information-pushing method that the embodiment of the present invention one is provided, and the present embodiment is applicable to respectively
The situation that information is pushed is planted, this method can be performed by information push-delivery apparatus provided in an embodiment of the present invention, and the device can be adopted
Realized with the mode of software and/or hardware, the device can be integrated in the equipment of any offer information push function, for example can be with
It is computer or mobile terminal (such as mobile phone, tablet personal computer).As shown in figure 1, this method can specifically include：
S110, the fisrt feature label for determining real-time Hot Contents.
Wherein, real-time Hot Contents are that current period compares the news and information paid close attention to or welcome by broad masses, can
With related contents such as the focus society, life, the domestic or worlds that discuss at present comprising online friend.Fisrt feature label is for marking
The classification of Hot Contents or characteristic during document, are easy to the instrument of user's Search and Orientation.The determination of real-time Hot Contents can be tied
All data sources that can be used are closed, the higher Hot Contents of user's attention rate are filtered out.The fisrt feature of real-time Hot Contents
Label can include the specific names labels such as region name, person names or the brand name of real-time Hot Contents, and industry
At least one in label.Specifically, regional information can be had by screening by determining the fisrt feature label of real-time Hot Contents
Noun, personage or the brand etc. that is represented with product marking determine, the semanteme of real-time Hot Contents can also be passed through really
Determine industry label etc..It should be noted that determining that the mode of real-time Hot Contents fisrt feature label is not limited.
S120, the second feature label for determining information push side.
Wherein, information push side refers to publicizing the user of certain class product using media site.Second feature label is used for
The feature of label information push side, such as can be trade information, main business, main management region, manage product and prestige in
It is one or several.Believe specifically, determining that the second feature label of information push side can be pushed by information push side history
The objective data of breath is obtained, and oneself can also be filled in application software or network platform register account number from information push side
Obtained in attribute information.
S130, according to the matching relationship between the fisrt feature label and the second feature label, determine the letter
Cease the real-time Hot Contents of target of push side's matching.
Because fisrt feature label is used to mark real-time Hot Contents, second feature label is used for label information push side,
Therefore relevant matches can be carried out to fisrt feature label and second feature label, the high real-time Hot Contents of matching degree are true
It is set to the real-time Hot Contents of target of information push side, the real-time Hot Contents of target can be then pushed away as to information push side
Recommend concern or recommend to carry out the real-time Hot Contents of promotion message dispensing.
S140, the real-time Hot Contents of the target according to the matching of described information push side, the Hot Contents built in advance
Mapping relations between mapping relations between being drawn a portrait with user, and Hot Contents and the media site portrait built in advance,
Determine that the target of described information push side matching delivers crowd and target dispensing media site.
Wherein, before the match is successful for information push side and the real-time Hot Contents of target, application software or the network platform
In be built with mapping relations between Hot Contents and user's portrait in advance, and Hot Contents and media site draw a portrait it
Between mapping relations.Wherein, Hot Contents not only include real-time Hot Contents, in addition to historical heat content；User's portrait refers to
Be the consumer group attributive character label.Media site, which is drawn a portrait, refers to the attributive character label of media site.Exemplary,
The structure of mapping relations between the Hot Contents and user's portrait can include：History retrieval behavior and use according to user
The history at family clicks on behavior, determines the Back ground Information and behavior label of the user, is drawn a portrait as user；According in the focus
Matching relationship between the fisrt feature label of appearance and user portrait, determines that the Hot Contents draw a portrait it with the user
Between mapping relations.
Wherein, user's portrait can be including user Back ground Information and behavior label, age of the Back ground Information including user,
Sex, industry, division of life span, Long-term Interest and concern category etc., behavior label includes user's history and retrieves behavior and history point
Hit the higher behavior of the frequency of occurrences in behavior.The history click behavior for retrieving behavior and user by the history of user can be analyzed
Go out the feature tag on user, that is, obtain user's portrait.Then, the fisrt feature label and the base of user of Hot Contents are passed through
Matching relationship between plinth information and behavior label, determines the mapping relations between Hot Contents and user's portrait.If for example, with
One of family A often clicks on the information on automobile X, then automobile X as user A user can be drawn a portrait, and will equally have
There are the Hot Contents and user A formation mapping relations of automobile X labels.
Exemplary, the structure of the mapping relations between the Hot Contents and media site portrait can include：Foundation
Matching relationship between the fisrt feature label of the Hot Contents and the portrait of media site, determines the Hot Contents and institute
The mapping relations between the portrait of media site are stated, wherein the portrait of the media site includes the industry class belonging to media site
Type.
Wherein, media site portrait can include the industry type belonging to media site.For example, industry type includes automobile
Class, mother and baby's class, toiletries, shopping class and GT grand touring etc..Media site is marked and sorted out according to industry type
To the industry label of media site.Specifically, Ke Yiyi similar with building the mapping relations between Hot Contents and user's portrait
According to the matching relationship between the fisrt feature label of Hot Contents and the industry label of media site, Hot Contents and media are determined
Mapping relations between website portrait, in order to determine that the target matched with information push side delivers media according to the mapping relations
Website.For example, can be by the above-mentioned Hot Contents with automobile X labels and the media site phase for marking automobile industry type
Match somebody with somebody.
The present embodiment passes through the fisrt feature label and the second feature label of information push side according to real-time Hot Contents
Between matching relationship, determine the real-time Hot Contents of target of information push side matching, and based on the real-time Hot Contents of target
Determine that the target of information push side matching delivers crowd and target dispensing media site, improve information popularization rate and information is pushed away
The side of sending invests low return rate, and simplifies the operation of information push side, improves Consumer's Experience, realize by Hot Contents,
Dispensing crowd, dispensing media site and information push side carry out integrated correlation and are coupled.
Embodiment two
Fig. 2 is a kind of flow chart for information-pushing method that the embodiment of the present invention two is provided, and the present embodiment is in above-mentioned implementation
Optimize that there is provided the processing method of the fisrt feature label of the real-time Hot Contents of the determination of optimization on the basis of example.With reference to
Fig. 2, the method that the present embodiment is provided can specifically include：
S210, from real time data source excavate obtain the real-time Hot Contents.
Real time data source refers to that the database of real-time Hot Contents can be provided in the network platform, such as social network sites,
All kinds of websites and searching statistical amount database.The excavation of real-time Hot Contents can be first to the real time data source unit interval
Transfer amount, unit interval click volume, unit interval amount of reading and unit interval thumb up amount are counted, then final ranking is forward
One or several contents be used as real-time Hot Contents.
S220, filter out the non-popularization class Hot Contents included in the real-time Hot Contents.
Within one period, because user's real-time Hot Contents of interest are not necessarily suitable for information popularization, therefore can
What is included with by certain method, filtering out in real-time Hot Contents unsuitable does the Hot Contents promoted.For example, can structure in advance
Non- popularization word parcel is built, wherein, non-popularization word parcel, which is contained, is largely not suitable for doing the vocabulary or sentence promoted.Pushed away according to non-
Wide word parcel, filters out the real-time Hot Contents for being not suitable for doing internet popularization.
For example, include " earthquake " one word in non-popularization word parcel, and within some period, real-time Hot Contents for " in
State donates the goods and materials such as tent to certain state earthquake-stricken area ", it therefore, it can, according to non-popularization word parcel, " earthquake " be filtered out.
S230, determine at least one hot keyword for being included in the real-time Hot Contents.
Wherein, hot keyword can be the conventional search term included in real-time Hot Contents.Real-time Hot Contents are usual
It is made up of at least a word or at least one section words, corresponding hot keyword can be one or more.It is determined that real-time focus
Hot keyword in content needs to carry out real-time Hot Contents cutting word, and except the relatively low participle of decorrelation.For example, can be with
Cutting word is carried out to real-time Hot Contents using NLP (Nature Language Processing, natural language) cutting word devices, removed
Number, adverbial word, measure word, pronoun and part adjective etc., regard remaining noun and verb etc. as hot keyword.
S240, according to the operation of artificial industry tag processes, to the industry entry that is included in the industry word bag data with closing
Mapping relations between keyword are adjusted.
Wherein, industry word bag data refers to the database comprising industry entry and keyword, record industry entry with
Mapping relations between keyword.The title of industry entry, i.e. industry type；Keyword, not only comprising real-time hot keyword,
Non real-time hot keyword is also included, and an industry entry can correspond at least one keyword.Specifically, artificial industry
Tag processes operation refer to by way of human assistance to the industry entry that is included in industry word bag data and keyword it
Between mapping relations be modified and add, with real-time update industry word bag data.
Optionally, the keyword newly gone out or industry entry can be added to industry word by artificial industry tag processes operation
In bag data.For example, certain automobile brand company releases a new car in the recent period, therefore should not in original industry word bag data
New car model.It therefore, it can operate by artificial industry tag processes, the new car model be added in industry word bag data,
And it is corresponding with " automobile " industry entry.
Optionally, artificial industry tag processes operation can also correct the industry entry and keyword of matching error.For example,
Many emerging vocabulary originate from network, therefore many old word new meanings occur.As network vocabulary " blue thin mushroom " may be in original
It is " vegetables " to have corresponding industry entry in industry word bag data, accordingly, it would be desirable to manually enter the industry entry of " blue thin mushroom "
Row amendment, is revised as " mood ".
Mapping relations between the industry entry and keyword that are included in S250, foundation industry word bag data, it is determined that described
The industry label of hot keyword.
Specifically, it is determined that in real time after the hot keyword in Hot Contents, hot keyword can be brought into existing
In industry word bag data, the industry entry matched with hot keyword is found, and using the sector entry as industry label, it is right
Hot keyword is marked.It should be noted that the industry label of hot keyword can be one or more, such as tea
The industry label of cup can be tableware, or antiques etc..
S260, the industry label according at least one hot keyword included in the real-time Hot Contents, determine institute
State at least one industry label of real-time Hot Contents.
Because hot keyword is content representative in real-time Hot Contents, it therefore, it can hot keyword
Industry label be defined as the industry labels of real-time Hot Contents.Again due to that can be closed in real-time Hot Contents comprising multiple focuses
Keyword, and each hot keyword can have multiple industry labels, therefore the industry label of Hot Contents can be one in real time
Or it is multiple.
For example, real-time Hot Contents " Jia Siting is auctioned than the teacup of uncle ", obtain " Jia Siting ratios after NLP cutting words
The primary " " teacup " and " auction " three hot keywords.Three keywords are obtained by existing industry word bag data to correspond to
" singer ", " tableware " and " auction " three industry labels.It therefore, it can " singer ", " tableware " and " auction " as real
When Hot Contents " Jia Siting than uncle teacup be auctioned " industry label.
Exemplary, the industry mark according at least one hot keyword included in the real-time Hot Contents
Label, determine at least one industry label of the real-time Hot Contents, including：Determine to include in the real-time Hot Contents to
The part of speech weight and/or semantic weight of a few hot keyword；Part of speech weight according at least one hot keyword
And/or semantic weight, determine at least one industry label of the real-time Hot Contents.
Wherein, part of speech weight refers to that different parts of speech have different weights, and the part of speech weight of such as noun is more than verb
Part of speech weight and the part of speech weight of verb be more than adjectival part of speech weight etc..Specifically, Hot Contents are in cutting word in real time
After can obtain multiple hot keywords, hot keyword due to part of speech is different and with different part of speech weights.It is preferred that, can
Using by the weight definition of noun part-of-speech as peak, then the corresponding industry label of part of speech weight highest noun can then be made
For the industry label of real-time Hot Contents., can be with when including the hot keyword of multiple noun part-of-speech in real-time Hot Contents
Using the corresponding industry label of multiple noun part-of-speech hot keywords as real-time Hot Contents industry label.
Or, it may be determined that the semantic weight of each hot keyword, filter out semantic weight higher one or several
The corresponding industry label of individual hot keyword as real-time Hot Contents industry label.Optionally, semantic weight can basis
History is promoted depending on the height of the information popularization rate in data.For example, above-mentioned real-time Hot Contents " teacup quilts of the Jia Siting than uncle
Auction ", it can be seen from history promotes data, the popularization rate highest of " teacup " one word, then corresponding semantic weight highest, therefore
Can using " teacup " corresponding " tableware " as real-time Hot Contents industry label.
It should be noted that Hot Contents can also be together decided on according to the part of speech weight and semantic weight of hot keyword
Industry label.For example, can be picked out in the hot keyword of noun part-of-speech corresponding to semantic weight highest keyword
Industry label as real-time Hot Contents industry label.
S270, the second feature label for determining information push side.
S280, according to the matching relationship between the fisrt feature label and the second feature label, determine the letter
Cease the real-time Hot Contents of target that push side matches business.
S290, the real-time Hot Contents of the target according to described information push side business matching, the reality built in advance
When Hot Contents and user's portrait between mapping relations, and the real-time Hot Contents built in advance and media station point with the finger or gesticulate
Mapping relations as between, determine that the target of described information push side business matching delivers crowd and target dispensing media site.
Pushed away it should be noted that the exemplary use S210 of the present embodiment~S290 constitutes an a kind of information of example execution
Delivery method, but the present embodiment is only a kind of example, in other embodiments of the invention, can also by S230, S250~
S290 constitutes an example and performs a kind of information-pushing method, or S210~S230, S250~S290 are constituted into an example
A kind of information-pushing method is performed, or S230~S290 can also be constituted an example and performs a kind of information-pushing method.
The present embodiment by using the industry label of hot keyword as real-time Hot Contents industry label, in real time heat
The determination of point content industry label is illustrated, and is operated by artificial industry tag processes, it is possible to increase hot in real time
The accuracy that the industry label of point content is determined.
Embodiment three
Fig. 3 is a kind of flow chart for information-pushing method that the embodiment of the present invention three is provided, and the present embodiment is in above-mentioned implementation
On the basis of example, according to the matching relationship between the fisrt feature label and the second feature label, the letter is determined
After the real-time Hot Contents of target for ceasing push side, in addition to：Obtain the focus label that the concern of described information push side is subscribed to；Will
The Hot Contents for belonging to the focus label are added in the real-time Hot Contents of target of described information push side matching；Or,
Also include：Obtain the expected of described information push side selection and deliver user；According to the expected attributive character for delivering user and
Retrieval behavior, obtains the expected target delivered the Hot Contents of user's concern, and be added to the matching of described information push side
In real-time Hot Contents.
With reference to Fig. 3, the method that the present embodiment is provided can include：
S310, the fisrt feature label for determining real-time Hot Contents.
S320, the second feature label for determining information push side.
S330, according to the matching relationship between the fisrt feature label and the second feature label, determine the letter
Cease the real-time Hot Contents of target of push side's matching.
S340, the focus label for obtaining the concern subscription of described information push side.
Wherein, focus label can be the industry label of any industry.Specifically, information push side in application software or
In the network platform during register account number, in addition to inputting attribute information, the focus label for wanting concern can also be actively subscribed to.Example
Such as, information push side is certain automobile brand company, and there is the developing direction for wanting to expand insurance business in future, therefore relevant except paying close attention to
Outside the focus label of automobile industry, the non-vehicle class focus label such as insurance industry can also be actively paid close attention to.
S350, the target that the Hot Contents for belonging to the focus label are added to the matching of described information push side are hot in real time
In point content.
, can be by focus label correspondence when there is concern to subscribe to focus label in the account information for detecting certain information push side
Hot Contents be added in the real-time Hot Contents of target matched with information push side.That is, the real-time focus of target
Content can not only be obtained from the real time data such as network, social platform and search source, can also be from information push side actively
Obtained in Hot Contents corresponding to the focus label of subscription.
S360, the expected dispensing user for obtaining the selection of described information push side.
Wherein, it is contemplated that deliver user and refer to that information pushes root according to companies needs and business development, selection future is thought
The user to be delivered.Can be for the user's, specific professional user or specific region of years old it is expected that delivering user
User etc..For example, certain website is in the transitional period, future service object lock is middle school student, therefore can deliver user by expected
It is appointed as the middle school student of 10~14 years old age age bracket.With obtain information pushs side pay close attention to subscription focus label it is similar, can be with
Expected dispensing user is obtained in the account information of information push side.
S370, the attributive character according to the expected dispensing user and retrieval behavior, obtain the expected dispensing user and close
The Hot Contents of note, and be added in the real-time Hot Contents of target of described information push side matching.
Wherein, it is contemplated that the attributive character for delivering user can be sex, age, the industry, division of life span, Long-term Interest
And the one or more in concern category.Retrieval behavior can be the expected history retrieval information for delivering user or history point
Hit behavior of pushed information etc..By the analysis to the expected attributive character for delivering user and retrieval behavior, it can be expected
Deliver the Hot Contents of user's concern, it is possible in the real-time focus of target that Hot Contents are added to corresponding to information push side
Rong Zhong.That is, the expected dispensing user of information push side selection Hot Contents of interest can also be real-time as target
One of source of Hot Contents.
S380, the real-time Hot Contents of the target according to the matching of described information push side, the Hot Contents built in advance
Mapping relations between mapping relations between being drawn a portrait with user, and Hot Contents and the media site portrait built in advance,
Determine that the target of described information push side matching delivers crowd and target dispensing media site.
Pushed away it should be noted that the exemplary use S310 of the present embodiment~S380 constitutes an a kind of information of example execution
Delivery method, but the present embodiment is only a kind of example, in other embodiments of the invention, can also by S310~S350,
S380 constitutes an example and performs a kind of information-pushing method, or S310~S330, S360~S380 are constituted into an example
Perform a kind of information-pushing method.
The present embodiment pays close attention to the Hot Contents corresponding with focus label subscribed to by obtaining information push side, or obtains
The expected of breath push side selection of winning the confidence delivers user's Hot Contents of interest, is that the real-time Hot Contents of target with the addition of more elements
Material, it is to avoid the Hot Contents of drain message push side concern, and provided more choices for information push side.
Example IV
Fig. 4 is a kind of flow chart for information-pushing method that the embodiment of the present invention four is provided, and the present embodiment is in above-mentioned implementation
On the basis of example, after the real-time Hot Contents of target of determination information push side matching, in addition to：Determine described information
The target hot keyword included in the real-time Hot Contents of target of push side's matching；Determine turning for the target hot keyword
Rate；According to the value at cost and conversion ratio of the target hot keyword, the bid of the target hot keyword is determined.
With reference to Fig. 4, the method that the present embodiment is provided can include：
S410, the fisrt feature label for determining real-time Hot Contents.
S420, the second feature label for determining information push side.
S430, according to the matching relationship between the fisrt feature label and the second feature label, determine the letter
Cease the real-time Hot Contents of target of push side's matching.
S440, determine the target hot keyword that includes in the real-time Hot Contents of target of described information push side matching.
S450, the conversion ratio for determining the target hot keyword.
Wherein, the conversion ratio of target hot keyword can be the hits of pushed information with being that user shows pushed information
The business for showing number.For example, certain information push side spends certain price to have purchased keyword M, within a period of time, if 50
User has searched for keyword M, and 40 users have seen the pushed information of information push side, if there is 20 people to click on push letter
Breath, then the calculation formula of conversion ratio is then 20/40=0.5.
Exemplary, optionally, the conversion ratio for determining the target hot keyword, including：It is determined that comprising described
The history pushed information of target hot keyword；Clicked on according to the corresponding user retrieval behavior of the history pushed information and user
Behavior, determines the conversion ratio of the target hot keyword.
By determining that the history pushed information of target hot keyword can analyze the history pass of target hot keyword
Note degree.Wherein, history pushed information includes all information of the passing push in information push side and other information push side.Statistics
All user retrieval behaviors of historical relevance pushed information and all users click on behavior.By user to history pushed information
Retrieval behavior and click behavior can calculate the conversion ratio of target hot keyword and predict the concern of target hot keyword
Degree, and the high conversion rate of the high target hot keyword of attention rate.
S460, value at cost and conversion ratio according to the target hot keyword, determine the target hot keyword
Bid.
Wherein, the value at cost of target hot keyword is the preliminary valuation to target hot keyword, can be had with part of speech
Close.For example, can be fixed higher by the value at cost of the target hot keyword of noun part-of-speech, or can be by the mesh of verb part of speech
The value at cost for marking hot keyword determines higher etc..The value at cost and conversion ratio of combining target hot keyword, can be calculated
Go out the bid of target hot keyword.
S470, the real-time Hot Contents of the target for being matched according to described information push side, the focus built in advance
Mapping between mapping relations between content and user's portrait, and Hot Contents and the media site portrait built in advance is closed
System, determines that the target of described information push side matching delivers crowd and target dispensing media site.
The present embodiment determines target hot keyword by calculating the value at cost and conversion ratio of target hot keyword
Bid, more perfect dispensing scheme is provided for information push side, is easy to information push side more fully to understand target focus pass
The dispensing value of keyword, is favorably improved dispensing success rate.
Embodiment five
Fig. 5 is a kind of structural representation for information push-delivery apparatus that the embodiment of the present invention five is provided, and the present embodiment is applicable
Situation about being pushed in various information, the device can realize that the device can be integrated in any carry by the way of software and/or hardware
For in the equipment of information push function, such as can be computer or mobile terminal (as mobile phone, tablet personal computer).Such as
Shown in Fig. 5, the information push-delivery apparatus can specifically include：First label determining module 51, the second label determining module 52, target
Real-time hot spot module 53 and target impression information module 54.
First label determining module 51, the fisrt feature label for determining real-time Hot Contents；
Second label determining module 52, the second feature label for determining information push side；
The real-time hot spot module 53 of target, for according between the fisrt feature label and the second feature label
With relation, the real-time Hot Contents of target of described information push side matching are determined；
Target impression information module 54, for the real-time Hot Contents of the target according to the matching of described information push side,
Mapping relations between the Hot Contents built in advance and user's portrait, and the Hot Contents built in advance are pointed with the finger or gesticulate with media station
Mapping relations as between, determine that the target of described information push side matching delivers crowd and target dispensing media site.
On the basis of above-described embodiment, the first label determining module 51 includes：
Hot keyword determining unit 61, at least one focus for determining to include in the real-time Hot Contents is crucial
Word；
Keyword industry tag unit 62, for according between the industry entry and keyword included in industry word bag data
Mapping relations, determine the industry label of the hot keyword；
Focus industry tag unit 63, for according at least one hot keyword included in the real-time Hot Contents
Industry label, determine at least one industry label of the real-time Hot Contents.
On the basis of above-described embodiment, the focus industry tag unit 63 specifically for：Determine the real-time focus
The part of speech weight and/or semantic weight of at least one hot keyword included in content；According at least one described focus
The part of speech weight and/or semantic weight of keyword, determine at least one industry label of the real-time Hot Contents.
First label determining module 51 can also include artificial treatment unit 64.
Artificial treatment unit 64, before the keyword industry tag unit 62, at according to artificial industry label
Mapping relations between the industry entry and keyword that are included in the industry word bag data are adjusted by reason operation.
First label determining module 51 can also include filtering out unit 65.
Unit 65 is filtered out, before hot keyword determining unit 61, obtains described for being excavated from real time data source
Real-time Hot Contents；Filter out the non-popularization class Hot Contents included in the real-time Hot Contents.
Above- mentioned information pusher can also include the first Hot Contents add module 66,
First Hot Contents add module 66, after the real-time hot spot module 53 of target, is pushed for obtaining described information
The focus label that side's concern is subscribed to；The Hot Contents for belonging to the focus label are added to the mesh of described information push side matching
Mark in real-time Hot Contents.
Above- mentioned information pusher can also include second hot area content add module 67,
Second hot area content add module 67, after the real-time hot spot module 53 of target, is pushed for obtaining described information
The expected of side's selection delivers user；According to the expected attributive character for delivering user and retrieval behavior, obtain the expection and throw
The Hot Contents of user's concern are put, and are added in the real-time Hot Contents of target of described information push side matching.
Above- mentioned information pusher can also include the first mapping relations creation module 68,
The first mapping relations creation module 68 is used for：Clicked on according to the history retrieval behavior of user and the history of user
Behavior, determines the Back ground Information and behavior label of the user, is drawn a portrait as user；Fisrt feature according to the Hot Contents
Matching relationship between label and user portrait, determines that the mapping between the Hot Contents and user portrait is closed
System.
On the basis of above-described embodiment, the first mapping relations creation module 68 is additionally operable to：According in the focus
Matching relationship between the fisrt feature label of appearance and the portrait of media site, determines the Hot Contents and the media site
Portrait between mapping relations, wherein the portrait of the media site includes the industry type belonging to media site.
Above- mentioned information pusher can also include bid determining module 69,
Bid determining module 69, after the real-time hot spot module 53 of target, for determining the matching of described information push side
The target hot keyword included in the real-time Hot Contents of target；Determine the conversion ratio of the target hot keyword；According to institute
The value at cost and conversion ratio of target hot keyword are stated, the bid of the target hot keyword is determined.
On the basis of above-described embodiment, the bid determining module 69 is specifically additionally operable to：It is determined that including target heat
The history pushed information of point keyword；Behavior is clicked on according to the corresponding user retrieval behavior of the history pushed information and user,
Determine the conversion ratio of the target hot keyword.
The present embodiment described information pusher is used to perform the various embodiments described above described information method for pushing, and its technology is former
Manage similar with the technique effect produced, repeat no more here.
Embodiment six
Fig. 6 is a kind of structural representation for equipment that the embodiment of the present invention six is provided.Fig. 6 is shown suitable for being used for realizing this
The block diagram of the example devices 12 of invention embodiment.The equipment 12 that Fig. 6 is shown is only an example, should not be to of the invention real
Apply the function of example and carry out any limitation using range band.
As shown in fig. 6, equipment 12 is showed in the form of universal computing device.The component of equipment 12 can include but not limit
In：One or more processor or processing unit 16, system storage 28, connection different system component (including system is deposited
Reservoir 28 and processing unit 16) bus 18.
Bus 18 represents the one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift
For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC)
Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.
Equipment 12 typically comprises various computing systems computer-readable recording medium.These media can be it is any can be by equipment 12
The usable medium of access, including volatibility and non-volatile media, moveable and immovable medium.
System storage 28 can include the computer system readable media of form of volatile memory, such as arbitrary access
Memory (RAM) 30 and/or cache memory 32.Equipment 12 may further include it is other it is removable/nonremovable,
Volatile/non-volatile computer system storage medium.Only as an example, storage system 34 can be used for read-write it is irremovable
, non-volatile magnetic media (Fig. 6 do not show, commonly referred to as " hard disk drive ").Although not shown in Fig. 6, use can be provided
In the disc driver to may move non-volatile magnetic disk (such as " floppy disk ") read-write, and to may move anonvolatile optical disk
The CD drive of (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these cases, each driver can
To be connected by one or more data media interfaces with bus 18.Memory 28 can include at least one program product,
The program product has one group of (for example, at least one) program module, and these program modules are configured to perform each implementation of the invention
The function of example.
Program/utility 40 with one group of (at least one) program module 42, can be stored in such as memory 28
In, such program module 42 includes --- but being not limited to --- operating system, one or more application program, other programs
The realization of network environment is potentially included in each or certain combination in module and routine data, these examples.Program mould
Block 42 generally performs function and/or method in embodiment described in the invention.
Equipment 12 can also communicate with one or more external equipments 14 (such as keyboard, sensing equipment, display 24),
Can also enable a user to the equipment communication interacted with the equipment 12 with one or more, and/or with enable the equipment 12 with
Any equipment (such as network interface card, modem etc.) communication that one or more of the other computing device is communicated.It is this logical
Letter can be carried out by input/output (I/O) interface 22.Also, equipment 12 can also by network adapter 20 and one or
The multiple networks of person (such as LAN (LAN), wide area network (WAN) and/or public network, such as internet) communicate.As illustrated,
Network adapter 20 is communicated by bus 18 with other modules of equipment 12.It should be understood that although not shown in the drawings, can combine
Equipment 12 uses other hardware and/or software module, includes but is not limited to：Microcode, device driver, redundant processing unit,
External disk drive array, RAID system, tape drive and data backup storage system etc..
Processing unit 16 is stored in program in system storage 28 by operation, thus perform various function application and
Data processing, for example, realize the method that the information that the embodiment of the present invention is provided is pushed.
Embodiment seven
The embodiment of the present invention seven provides a kind of computer-readable recording medium, is stored thereon with computer program, the journey
The information-pushing method provided such as all inventive embodiments of the application is provided when sequence is executed by processor.
Any combination of one or more computer-readable media can be used.Computer-readable medium can be calculated
Machine readable signal medium or computer-readable recording medium.Computer-readable recording medium for example can be --- but do not limit
In system, device or the device of --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or it is any more than combination.Calculate
The more specifically example (non exhaustive list) of machine readable storage medium storing program for executing includes：Electrical connection with one or more wires, just
Take formula computer disk, hard disk, random access memory (RAM), read-only storage (ROM), erasable type and may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In this document, computer-readable recording medium can any include or store journey
The tangible medium of sequence, the program can be commanded execution system, device or device and use or in connection.
Computer-readable signal media can be included in a base band or as the data-signal of carrier wave part propagation,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but
It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be
Any computer-readable medium beyond computer-readable recording medium, the computer-readable medium can send, propagate or
Transmit for being used or program in connection by instruction execution system, device or device.
The program code included on computer-readable medium can be transmitted with any appropriate medium, including --- but do not limit
In --- wireless, electric wire, optical cable, RF etc., or above-mentioned any appropriate combination.
It can be write with one or more programming languages or its combination for performing the computer that the present invention is operated
Program code, described program design language includes object oriented program language-such as Java, Smalltalk, C++,
Also including conventional procedural programming language-such as " C " language or similar programming language.Program code can be with
Fully perform, partly perform on the user computer on the user computer, as independent software kit execution, a portion
Divide part execution or the execution completely on remote computer or server on the remote computer on the user computer.
Be related in the situation of remote computer, remote computer can be by the network of any kind --- including LAN (LAN) or
Wide area network (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (is for example carried using Internet service
Come for business by Internet connection).
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art it is various it is obvious change,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although the present invention is carried out by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other more equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (24)
1. a kind of information-pushing method, it is characterised in that including：
It is determined that the fisrt feature label of real-time Hot Contents；
Determine the second feature label of information push side；
According to the matching relationship between the fisrt feature label and the second feature label, the described information side of push is determined
The real-time Hot Contents of target matched somebody with somebody；
According to the real-time Hot Contents of the target of described information push side matching, the Hot Contents built in advance are drawn a portrait with user
Between mapping relations, and build in advance Hot Contents and media site portrait between mapping relations, determine the letter
The target for ceasing the matching of push side delivers crowd and target dispensing media site.
2. according to the method described in claim 1, it is characterised in that the fisrt feature label for determining real-time Hot Contents,
Including：
Determine at least one hot keyword included in the real-time Hot Contents；
According to the mapping relations between the industry entry and keyword included in industry word bag data, the hot keyword is determined
Industry label；
According to the industry label of at least one hot keyword included in the real-time Hot Contents, the real-time focus is determined
At least one industry label of content.
3. method according to claim 2, it is characterised in that described according to being included at least in the real-time Hot Contents
The industry label of one hot keyword, determines at least one industry label of the real-time Hot Contents, including：
Determine the part of speech weight and/or semantic weight of at least one hot keyword included in the real-time Hot Contents；
According to the part of speech weight and/or semantic weight of at least one hot keyword, the real-time Hot Contents are determined
At least one industry label.
4. method according to claim 2, it is characterised in that described according to the industry entry included in industry word bag data
Before mapping relations between keyword, the industry label for determining the hot keyword, in addition to：
According to the operation of artificial industry tag processes, between the industry entry and keyword that are included in the industry word bag data
Mapping relations are adjusted.
5. method according to claim 2, it is characterised in that at least one included in the real-time Hot Contents of determination
Before hot keyword, in addition to：
Excavated from real time data source and obtain the real-time Hot Contents；
Filter out the non-popularization class Hot Contents included in the real-time Hot Contents.
6. the method according to claim any one of 1-4, it is characterised in that according to the fisrt feature label and described
After matching relationship between two feature tags, the real-time Hot Contents of target for determining described information push side, in addition to：
Obtain the focus label that the concern of described information push side is subscribed to；
In the real-time Hot Contents of target that the Hot Contents for belonging to the focus label are added to the matching of described information push side.
7. the method according to claim any one of 1-4, it is characterised in that special according to the fisrt feature label and second
The matching relationship between label is levied, after the real-time Hot Contents of target for determining the matching of information push side, in addition to：
Obtain the expected of described information push side selection and deliver user；
According to the expected attributive character for delivering user and retrieval behavior, obtain in the expected focus for delivering user's concern
Hold, and be added in the real-time Hot Contents of target of described information push side matching.
8. according to the method described in claim 1, it is characterised in that the mapping relations between the Hot Contents and user's portrait
Structure include：
Behavior is clicked on according to the history retrieval behavior of user and the history of user, the Back ground Information and behavior mark of the user is determined
Label, draw a portrait as user；
According to the matching relationship between the fisrt feature label of the Hot Contents and user portrait, determine in the focus
Hold the mapping relations between user portrait.
9. according to the method described in claim 1, it is characterised in that the mapping between the Hot Contents and media site portrait
The structure of relation includes：
According to the matching relationship between the fisrt feature label of the Hot Contents and the portrait of media site, the focus is determined
Mapping relations between the portrait of content and the media site, wherein the portrait of the media site is included belonging to media site
Industry type.
10. according to the method described in claim 1, it is characterised in that the target for determining the matching of information push side is hot in real time
After point content, in addition to：
The target hot keyword included in the real-time Hot Contents of target for determining the matching of described information push side；
Determine the conversion ratio of the target hot keyword；
According to the value at cost and conversion ratio of the target hot keyword, the bid of the target hot keyword is determined.
11. method according to claim 10, it is characterised in that the conversion of the determination target hot keyword
Rate, including：
It is determined that including the history pushed information of the target hot keyword；
Behavior is clicked on according to the corresponding user retrieval behavior of the history pushed information and user, determines that the target focus is crucial
The conversion ratio of word.
12. a kind of information push-delivery apparatus, it is characterised in that including：
First label determining module, the fisrt feature label for determining real-time Hot Contents；
Second label determining module, the second feature label for determining information push side；
The real-time hot spot module of target, for being closed according to the matching between the fisrt feature label and the second feature label
System, determines the real-time Hot Contents of target of described information push side matching；
Target impression information module, for the real-time Hot Contents of the target according to the matching of described information push side, advance structure
Between mapping relations between the Hot Contents built and user's portrait, and Hot Contents and the media site portrait built in advance
Mapping relations, determine that the target of described information push side matching delivers crowd and target and delivers media site.
13. device according to claim 12, it is characterised in that the first label determining module includes：
Hot keyword determining unit, at least one hot keyword for determining to include in the real-time Hot Contents；
Keyword industry tag unit, for according to the mapping between the industry entry and keyword included in industry word bag data
Relation, determines the industry label of the hot keyword；
Focus industry tag unit, for the industry according at least one hot keyword included in the real-time Hot Contents
Label, determines at least one industry label of the real-time Hot Contents.
14. device according to claim 13, it is characterised in that the focus industry tag unit specifically for：
Determine the part of speech weight and/or semantic weight of at least one hot keyword included in the real-time Hot Contents；
According to the part of speech weight and/or semantic weight of at least one described hot keyword, the real-time Hot Contents are determined
At least one industry label.
15. device according to claim 13, it is characterised in that also include：
Artificial treatment unit, it is right for according to the operation of artificial industry tag processes before the keyword industry tag unit
Mapping relations between the industry entry and keyword that are included in the industry word bag data are adjusted.
16. device according to claim 13, it is characterised in that also include：
Unit is filtered out, before hot keyword determining unit, the real-time focus is obtained for being excavated from real time data source
Content；Filter out the non-popularization class Hot Contents included in the real-time Hot Contents.
17. the device according to claim any one of 12-15, it is characterised in that also include：
First Hot Contents add module, after the real-time hot spot module of target, is ordered for obtaining the concern of described information push side
The focus label read；The target that the Hot Contents for belonging to the focus label are added into the matching of described information push side is hot in real time
In point content.
18. the device according to claim any one of 12-15, it is characterised in that also include：
Second hot area content add module, after the real-time hot spot module of target, for obtaining the selection of described information push side
It is expected that delivering user；Attributive character and retrieval behavior according to the expected dispensing user, obtain the expection and deliver user pass
The Hot Contents of note, and be added in the real-time Hot Contents of target of described information push side matching.
19. device according to claim 12, it is characterised in that also include：First mapping relations creation module, described
One mapping relations creation module is used for：
Behavior is clicked on according to the history retrieval behavior of user and the history of user, the Back ground Information and behavior mark of the user is determined
Label, draw a portrait as user；
According to the matching relationship between the fisrt feature label of the Hot Contents and user portrait, determine in the focus
Hold the mapping relations between user portrait.
20. device according to claim 12, it is characterised in that the first mapping relations creation module is additionally operable to：
According to the matching relationship between the fisrt feature label of the Hot Contents and the portrait of media site, the focus is determined
Mapping relations between the portrait of content and the media site, wherein the portrait of the media site is included belonging to media site
Industry type.
21. device according to claim 12, it is characterised in that also include：
Bid determining module, after the real-time hot spot module of target, for determining that the target of described information push side matching is real-time
The target hot keyword included in Hot Contents；Determine the conversion ratio of the target hot keyword；According to target heat
The value at cost and conversion ratio of point keyword, determine the bid of the target hot keyword.
22. device according to claim 21, it is characterised in that the bid determining module is specifically additionally operable to：
It is determined that including the history pushed information of the target hot keyword；
Behavior is clicked on according to the corresponding user retrieval behavior of the history pushed information and user, determines that the target focus is crucial
The conversion ratio of word.
23. a kind of equipment, it is characterised in that the equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processors are real
The existing information-pushing method as described in any in claim 1-11.
24. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is by processor
The information-pushing method as described in any in claim 1-11 is realized during execution.
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