CN106779833A

CN106779833A - Information issuing method, equipment, programmable device and service platform

Info

Publication number: CN106779833A
Application number: CN201611128895.2A
Authority: CN
Inventors: 黄思宇; 田新; 徐振伟; 许晓浒; 孙孟孟; 王帼英; 董子鹏
Original assignee: Guangdong Shenma Search Technology Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2016-12-09
Filing date: 2016-12-09
Publication date: 2017-05-31

Abstract

The invention discloses a kind of information issuing method, equipment, programmable device and service platform, the method includes：In response to the pattern template generation request of information issue embodiment party, pattern template generation parameter corresponding with the request of pattern template generation is obtained；According to pattern template generation parameter, generate corresponding pattern template and store, for generating the information for issuing with reference to corresponding material.According to the present invention it is possible to the R＆D costs put into reducing information issuing process and time cost, the efficiency that raising releases news.

Description

Information issuing method, equipment, programmable device and service platform

Technical field

The present invention relates to technical field of information processing, more particularly, to a kind of information issuing method, equipment, may be programmed Equipment and service platform.

Background technology

With developing rapidly for Internet technology and computer technology, the big data epoch are come at present, by mutual Essential a kind of Information Sharing side in networking acquisition information, the daily life for have become Internet user that releases news Formula.User can obtain required information, including webpage, text, video, audio by accessing internet, it is also possible to by visiting Ask that internet passively receives the promotion message such as advertisement of other people issues, and there is information to issue the user of demand, it is also possible to pass through Internet issues any its and wants to issue and meet the information of relevant regulations, than the advertiser if any ad distribution demand, can be with By providing media operator (such as website) releasing advertisements on the internet that ad distribution is serviced, although advertiser can pin Ad material is provided to the want advertisement of itself, ad material can not be but efficiently converted into the advertisement pattern for meeting Web Publishing Advertisement, and media operator be often responsible for provide flow channel (such as can be with the page location of releasing advertisements on webpage Deng), the service of advertisement form design is not provided generally, and advertisement pattern often influences showing advertisement effect and ad click Rate, it is, therefore, possible to provide the advertisement pattern service platform of various advertisement pattern services arises at the historic moment, can be by the advertisement of advertiser Material carries out conversion advertisement based on advertisement pattern, there is provided issued to media operator, improves by the efficiency of releasing advertisements.

But, the ad material of advertiser is typically converted into picture and is supplied to by current advertisement pattern service platform Media operator, but media operator cannot further be understood and be processed for the picture, and picture usually occur cannot be complete The full laminating available flow channel of media operator itself so that advertising display effect is unsatisfactory, to improve advertising display Effect, advertisement pattern service platform needs opening for even not same flow being customized of channel of different media operators Hair work, the exploitation of correlation, Review Cycle are more long, it is necessary to put into substantial amounts of research and development human cost and time cost, influence advertisement The efficiency of issue.

Therefore, it has been recognised by the inventors that being necessary to be solved for above-mentioned problems of the prior art.

The content of the invention

It is an object of the present invention to provide a kind of new solution for information issue.

According to the first aspect of the invention, there is provided a kind of information issuing method, including：

In response to the pattern template generation request of information issue embodiment party, obtain corresponding with the pattern template generation request Pattern template generation parameter, wherein, the pattern template generation parameter at least include issue pattern parameter and material description ginseng Number, the issue pattern parameter is used to describe desired issue pattern, and the material parameter is used to describe and the desired hair The corresponding material of cloth pattern；

According to the pattern template generation parameter, generate corresponding pattern template and store, for combining corresponding element Material generates the information for issuing, wherein, at least include that issue pattern description information and material are indicated in the pattern template Information, the issue pattern description information is used to describe issue pattern corresponding with the pattern template, and the material indicates letter Cease for indicating to use the material provided needed for the pattern template.

Alternatively, described according to the pattern template generation parameter, generating corresponding pattern template step includes：

According to the pattern template generation parameter, corresponding draft pattern template is generated；

The draft pattern template of application conditions will be met, be defined as sample corresponding with the pattern template generation parameter Formula template.

Alternatively, methods described also includes：

In response to the pattern template query request of information issue embodiment party, corresponding target patterns template is returned；

The pattern template association request of embodiment party is issued in response to information, by the target patterns version and the pattern mould Flow channel indicated by plate association request sets up association.

Alternatively, methods described also includes：

In response to the newest pattern template generation request of described information issue embodiment party, corresponding second pattern mould is generated After plate, according to default compatibility mode, the first pattern template generated before the second pattern template generation is retained in.

Alternatively, type and contents attribute of the material characterising parameter at least including the corresponding material, described Issue pattern parameter at least includes pattern layout, the corresponding pattern element property of the corresponding issue pattern.

According to the second aspect of the invention, there is provided a kind of information issuing method, including：

In response to the pattern template request of information issue party in request, return meets the alternative sample of the pattern template request Formula template, for described information issue, party in request determines target patterns template, wherein, issue is at least included in the pattern template Pattern description information and material configured information, the issue pattern description information are used to describe corresponding with the pattern template Issue pattern, the material configured information is used to indicate the material using being provided needed for the pattern template；

Obtain described information issue party in request and provide the first material according to the target patterns template, and it is determined that described the After one material and the target patterns template matches, the mesh that first material is stored as being associated with the target patterns template Mark material, for combining target pattern template generation target information for issuing.

Alternatively, the pattern template request in response to information issue party in request, return meets the pattern template please The alternative pattern template asked, being issued the step of party in request determines target patterns template for described information includes：

In response to the pattern template request of information issue party in request, the 3rd pattern mould of the pattern template request will be met Plate pattern template alternately；

By the 3rd pattern template be back to described information issue party in request, obtain described information issue party in request according to The 3rd material that the 3rd pattern template is provided, the 3rd material is believed with reference to the 3rd pattern template generation the 3rd Breath, to described information issue, party in request carries out preview issue, so that described information issues party in request by certain second pattern Template is defined as target patterns template.

Alternatively, it is described to include the step of determine first material with the target patterns template matches：

Determine that the material configured information that the first material is included with the target patterns template is matched；

First material and the target patterns template are combined to determine that corresponding target information can be generated；

Determine that the target information meets predetermined issue condition.

Alternatively, methods described also includes：

Target information in response to information issue embodiment party issues request, and the target material is combined into the target patterns Template generation target information, for described information, issue embodiment party is issued.

According to the third aspect of the invention we, there is provided a kind of information distributing apparatus, including：

Parameter acquiring unit, for the pattern template generation request in response to information issue embodiment party, obtains and the sample Formula template generation asks corresponding pattern template generation parameter, wherein, the pattern template generation parameter at least includes issue sample Formula parameter and material characterising parameter, the issue pattern parameter are used to describe desired issue pattern, and the material parameter is used for Description and the desired issue corresponding material of pattern；

Pattern template generation unit, for according to the pattern template generation parameter, generating corresponding pattern template and depositing Storage, for generating the information for issuing with reference to corresponding material, wherein, issue pattern is at least included in the pattern template Description information and material configured information, the issue pattern description information are used to describe issue corresponding with the pattern template Pattern, the material configured information is used to indicate the material using being provided needed for the pattern template.

Alternatively, the pattern template generation unit at least includes：

For according to the pattern template generation parameter, generating the device of corresponding draft pattern template；And

The draft pattern template for will meet application conditions, is defined as corresponding with the pattern template generation parameter Pattern template device.

Alternatively, the equipment also includes：

Query processing unit, for the pattern template query request in response to information issue embodiment party, returns to corresponding mesh Standard specimen formula template；

Association process unit, the pattern template association request for issuing embodiment party in response to information, by the target sample Formula version is set up with the flow channel indicated by the pattern template association request and is associated.

Alternatively, the equipment also includes：

Compatible processing unit, it is raw for the newest pattern template generation request in response to described information issue embodiment party Into after corresponding second pattern template, according to default compatibility mode, given birth to before being retained in the second pattern template generation Into the first pattern template.

According to the fourth aspect of the invention, there is provided a kind of information distributing apparatus, including：

Pattern template requesting processing, for the pattern template request in response to information issue party in request, return meets The alternative pattern template of the pattern template request, for described information issue, party in request determines target patterns template, wherein, At least include issue pattern description information and material configured information in the pattern template, the issue pattern description information is used In issue pattern corresponding with the pattern template is described, the material configured information is used to indicate to use the pattern template institute The material that need to be provided；

Material determines and memory cell, is provided according to the target patterns template for obtaining described information issue party in request First material, and it is determined that after first material and the target patterns template matches, by first material be stored as with The target material of the target patterns template association, for combining target pattern template generation target information for issuing.

Alternatively, the pattern template requesting processing includes：

For the pattern template request in response to information issue party in request, the 3rd sample of the pattern template request will be met The device of formula template pattern template alternately；And

For the 3rd pattern template to be back into described information issue party in request, described information issue party in request is obtained According to the 3rd material that the 3rd pattern template is provided, the 3rd material is combined into the 3rd pattern template generation the 3rd Information, to described information issue, party in request carries out preview issue, so that described information issues party in request by certain second sample Formula template is defined as the device of target patterns template.

Alternatively, the material determines and memory cell at least includes：

For determining the device that the material configured information that the first material is included with the target patterns template is matched；

For first material and the target patterns template to be combined to determine that corresponding target information can be generated Device；

For determining that the target information meets the device of predetermined issue condition.

Alternatively, the equipment also includes：

Target information generation unit, issues request, by the mesh for the target information in response to information issue embodiment party Mark material combines the target patterns template generation target information, and for described information, issue embodiment party is issued.

According to the fifth aspect of the invention, there is provided a kind of programmable device, including memory and processor, the memory For store instruction, the instruction is used to control the processor to be operated to perform what is provided according to a third aspect of the present invention Information issuing method described in any one.

According to the sixth aspect of the invention, there is provided a kind of programmable device, including memory and processor, the memory For store instruction, the instruction is used to control the processor to be operated to perform what is provided according to a fourth aspect of the present invention Information issuing method described in any one.

According to the seventh aspect of the invention, there is provided a kind of service platform, the service platform at least includes such as of the invention Any one information distributing apparatus that the third aspect is provided；

Or, the service platform at least includes that any one information issue provided such as the fourth aspect of the present invention sets It is standby.

It was found by the inventors of the present invention that in the prior art, not yet there is a kind of information issuing method, equipment, may be programmed Equipment and service platform, can reduce the R＆D costs and time cost put into information issuing process, what raising released news Efficiency.Therefore, the technical assignment to be realized of the present invention or technical problem to be solved be those skilled in the art never It is expecting or it is not expected that, therefore the present invention is a kind of new technical scheme.

By referring to the drawings to the detailed description of exemplary embodiment of the invention, further feature of the invention and its Advantage will be made apparent from.

Brief description of the drawings

The accompanying drawing for being combined in the description and constituting a part for specification shows embodiments of the invention, and even It is used to explain principle of the invention together with its explanation.

Fig. 1 is the block diagram for showing the example that can be used for the implementation environment for realizing embodiments of the invention.

Fig. 2 shows the flow chart of the information issuing method of the first embodiment of the present invention.

Fig. 3 shows the block diagram of the information distributing apparatus of the first embodiment of the present invention.

Fig. 4 is the schematic flow diagram of the example of the information issuing method of the first embodiment of the present invention.

Fig. 5 shows the flow chart of the information issuing method of the second embodiment of the present invention.

Fig. 6 shows the block diagram of the information distributing apparatus of the second embodiment of the present invention.

Fig. 7 is the schematic flow diagram of the example of the information issuing method of the second embodiment of the present invention.

Fig. 8 is the schematic diagram of the example of the information issuing method of the second embodiment of the present invention.

Fig. 9 is the schematic diagram of the example of the information issuing method of the second embodiment of the present invention.

Figure 10 is the schematic diagram of the example of the information issuing method of the second embodiment of the present invention.

Figure 11 is the schematic diagram of the example of the information issuing method of the second embodiment of the present invention.

Specific embodiment

Describe various exemplary embodiments of the invention in detail now with reference to accompanying drawing.It should be noted that：Unless had in addition Body illustrates that the part and the positioned opposite of step, numerical expression and numerical value for otherwise illustrating in these embodiments do not limit this The scope of invention.

The description only actually at least one exemplary embodiment is illustrative below, never as to the present invention And its any limitation applied or use.

May be not discussed in detail for technology, method and apparatus known to person of ordinary skill in the relevant, but suitable In the case of, the technology, method and apparatus should be considered as a part for specification.

In all examples shown here and discussion, any occurrence should be construed as merely exemplary, without It is as limitation.Therefore, other examples of exemplary embodiment can have different values.

It should be noted that：Similar label and letter represents similar terms in following accompanying drawing, therefore, once a certain Xiang Yi It is defined in individual accompanying drawing, then it need not be further discussed in subsequent accompanying drawing.

Fig. 1 is the block diagram of the hardware configuration for showing that the implementation environment 1100 of embodiments of the invention can be realized.

As shown in figure 1, implementation environment 1000 includes web page server 1100, terminal 1200 and network 1300.

Server 1100 for example can be blade server etc..In one example, server 1100 can be a meter Calculation machine.In another example, server 1100 can be with as shown in figure 1, including processor 1110, memory 1120, interface Device 1130, communicator 1140, display device 1150, input unit 1160.Although server can also include loudspeaker, wheat Gram wind etc., but, these parts are unrelated to the invention, therefore omit herein.Wherein, processor 1110 for example can be centre Reason device CPU, Micro-processor MCV etc..Memory 1120 for example include ROM (read-only storage), RAM (random access memory), Nonvolatile memory of hard disk etc..Interface arrangement 1130 is for example including USB interface, serial line interface etc..Communicator 1140 can for example carry out wired or wireless communication.Display device 1150 is, for example, LCDs.Input unit 1160 is for example Can be including touch-screen, keyboard etc..In one example, server 1100 can also be has such as server 1100- by multiple 1st, the server group of server 1100-2 ... servers 1100-n compositions.

Terminal device 1200 can be portable computer (1200-1), desktop computer (1200-2), mobile phone (1200-3), Panel computer (1200-4) etc..

Communication network 1300 can be wireless network can also network, can be that LAN can also be wide area network.

In the configuration surroundings 1000 shown in Fig. 1, terminal 1200-1,1200-2,1200-3,1200-4 and server 1100 can be communicated by communication network 1300, for example, information issue party in request can be with using terminal 1200-1 by logical Communication network 1300 communicates with server 1100, obtains the service such as target patterns stencil-chosen, determination that server 1100 is provided, and Information issue embodiment party can be communicated by communication network 1300 with using terminal 1200-2 with server 1100, obtain server 1100 target informations generated according to target patterns template and correspondence material for providing are issued, more specifically, advertiser Party in request is issued as information, can be communicated with server 1100 by terminal 1200, selection meets the target patterns mould of demand Plate simultaneously provides corresponding ad material according to target patterns template, and media operator issues embodiment party as information, it is possible to use Terminal 1200 is communicated by communication network 1300 with server 1100, obtains the advertisement element that server 1100 is provided using advertiser Material and selected target patterns template render the advertisement of generation, are issued by the flow channel of itself.

Configuration surroundings 1100 shown in Fig. 1 are only explanatory, and never be intended to limitation the present invention, its application or Purposes.It is applied in embodiments of the invention, the memory 1120 of server 1100 is used for store instruction, and the instruction is used Any one information issuing method to be provided in performing the embodiment of the present invention is operated in the processor 1110 is controlled.

Although it will be appreciated by those skilled in the art that show multiple devices to server 1100 in Fig. 1, this Invention can only relate to partial devices therein, for example, web page server 1100 pertains only to processor 1110 and memory 1120. Technical staff can instruct according to presently disclosed conceptual design.How control process device is operated for instruction, and this is ability Known in domain, therefore it is not described in detail herein.

In the present embodiment, there is provided a kind of information issuing method, as shown in Fig. 2 including：

Step S2100, in response to the pattern template generation request of information issue embodiment party, obtains and is given birth to the pattern template Into the corresponding pattern template generation parameter of request.

In the present embodiment, described information issue embodiment party is generally to provide flow channel so that third party releases news Internet traffic side, for example, media operator, more specifically, can be that website operator or such as microblogging, wechat, daily record are empty Between the platform operation side of information distribution service, or shopping platform, reading platform, video-see platform etc. are so provided, This is not enumerated.The form of the information issued can be word, audio, video, picture etc., and the content of information can be symbol Close advertisement, promotion message that Web Publishing specifies etc..

And the flow channel that information issue embodiment party provides can be specified on the website of its operation for information issue Page area, or the viewing area for information issue that platform client interface is specified or meets predetermined issue The information issue interface of condition and the appearance that is triggered, for example, it is the advertisement jumped out that domestic consumer browse certain webpage to obtain information The page, or user's point opens platform client and obtains the advertising message etc. inserted between upper and lower two information during information.

In the present embodiment, the pattern template generation request of information issue embodiment party can be real as desired by information publisher The information distribution service applied is produced, for example, the available free flow channel of media operator is expected for providing ad distribution service, Corresponding pattern template request can be generated, triggering generation correspondence pattern template is instigated with the advertisement for being provided with ad distribution demand With carrying out releasing advertisements.

And in acquired pattern template generation parameter corresponding with the pattern template generation request, at least including issue Pattern parameter and material characterising parameter, the issue pattern parameter are used to describe desired issue pattern, and the material parameter is used In description and the desired issue corresponding material of pattern.The pattern template generation parameter can with predetermined parameter format, It is contained in the pattern template generation request of information issue embodiment party, by parsing pattern template generation acquisition request；Can also After the pattern template generation request is received, implemented by providing predetermined pattern template generation parameter interface and being issued for information Side is input into obtain.

Specifically, the issue pattern, typically information issue the issue pattern of the desired information of embodiment party, such as basis It has the issue pattern that flow channel can be supported, the issue pattern parameter at least includes the corresponding issue pattern Pattern layout, corresponding pattern element property.

For example, issue pattern parameter can include：The pattern layout of pattern is issued, for example whether single-layer layout, nested cloth Number of pattern element included in office, pattern layout etc.；Corresponding pattern attribute of an element, such as type of pattern element (being the floating layer type for directly displaying, also relate to type of button of man-machine interaction etc.), pattern element size (width, height, Position etc.), pattern element be related to behavior operation (redirecting network address, download information or audio, video playback etc.), pattern element Display properties (Show Color, font size etc.).

And the material is typically the material or material for generating information provided by information issue party in request, example Such as, advertiser is providing or picture, video etc. that can be used for generating advertisement, in the present embodiment, the material and institute's phase The issue pattern correspondence of prestige, is the material by supporting to combine in desired issue pattern, and the material characterising parameter at least includes The type and contents attribute of the corresponding material.

For example, the material characterising parameter can include：The type of material can be title, intention is described, association is redirected Network address or the information association network address of issue, text, picture, video, the audio of issue etc.；The contents attribute of material, can be with root Had nothing in common with each other according to the type of material, for example, the contents attribute of title, the word that title content, heading character number can be included, used Fu Ku, the business rule being related to such as display effect, supported extended business rule such as general rise of prices of the stocks and other securities, highlighted, suspension etc.；Intention is retouched The contents attribute stated, can be including description content, character length, supported extended business rule etc.；Association redirects network address Contents attribute, can include specifically redirect network address, network address length, triggering redirect network address condition, network address verification rule, can prop up Extended business rule held etc.；The contents attribute of the information association network address of issue, can include that specific association network address, network address are long Degree, display rule, network address verify regular, supported extended business rule etc.；The contents attribute of text, can include in text Appearance, text character number, the character repertoire for using, the business rule being related to for example general rise of prices of the stocks and other securities, it is highlighted, suspend etc. display effect, can support Extended business rule etc.；The contents attribute of picture, can include title, picture format, picture size, the width of picture of picture With height, the control of uploading pictures, supported extended business rule etc..

After by step S2100 acquisitions pattern template generation parameter corresponding with the pattern template generation request, enter Enter step S2200, according to the pattern template generation parameter, generate corresponding pattern template and store, for combining correspondence Material generate for issue information.

Wherein, issue pattern description information and material configured information, the issue are at least included in the pattern template Pattern description information is used to describe issue pattern corresponding with the pattern template, and the material configured information is used for instruction The material provided needed for the pattern template.

In one example, the step of generating corresponding pattern template according to the pattern Release parameter includes：According to institute Pattern template generation parameter is stated, corresponding draft pattern template is generated；The draft pattern template of application conditions will be met, really It is set to pattern template corresponding with the pattern template generation parameter.Wherein, the application conditions are used to judge the draft of generation Whether pattern template can be applied, and can generally be set according to the application scenarios of the pattern template or engineering experience, experiment Simulation value specifies, for example, application conditions can be set into draft pattern template formally using the preceding pre-determined number that meets Accuracy threshold value in test experiments, when the accuracy threshold value is met by the test time delay of pre-determined number, just by the draft Pattern template is defined as can be with the pattern template of formal application, and to ensure reliability when pattern template is formally applied, improving should Use efficiency.

In the present embodiment, by obtaining pattern template corresponding with the pattern template generation request of information issue embodiment party Generation parameter, generates corresponding pattern template and stores, and can meet information issue real with unified pattern template generation rule The different application demand of Shi Fang generates corresponding pattern template, for generating the letter for issuing with reference to corresponding material Breath so that information issue embodiment party can obtain corresponding pattern template according to the change of itself application demand, convenient and efficient ground, And the development of different being customized of application demand of information issue embodiment party need not be directed to, reduction information was issued R＆D costs and time cost in journey, the efficiency that raising releases news.

In actual applications, information issue embodiment party is when the information of specific implementation is issued, it usually needs for different stream Amount channel uses different pattern templates, therefore, it can before specific implementation information is issued, by different flow channel correspondences not Same pattern template sets up association so that when the information of specific implementation is issued, and can improve the efficiency that information is issued.Therefore, originally The information issuing method provided in embodiment, also includes：In response to the pattern template query request of information issue embodiment party, return Corresponding target patterns template；The pattern template association request of embodiment party is issued in response to information, by the target patterns version Set up with the flow channel indicated by the pattern template association request and associated.

Specifically, in the pattern template query request of information issue embodiment party, corresponding searching keyword can be included, is looked into Pattern element type that length, width, version identifier or the pattern template that keyword can be pattern template are included etc. is ask, is rung Should be asked in the pattern template query, return to target patterns template corresponding with searching keyword, return to the target patterns mould Template preview form can be returned in a predetermined pattern during plate, for example, for the pattern for ad distribution of media operator Template, by the default material combining target pattern template for signal, (such as built-in renders to call rendering tool bag SDK (Software Development Kit, Software tool kit)), render the corresponding signal advertisement of generation and present, or The pattern substrate interface for being available for preview is directly presented；After inquiry returns to target patterns template, information issues the pattern of embodiment party The information for indicating flow channel can be included in template association request, the flow channel is that information issue embodiment party expects to use target The flow channel of pattern template, corresponding configured information be typically the corresponding network address of flow channel, flow channel mark or its The information of his unique mark flow channel, by by target patterns version and the flow channel indicated by pattern template association request Association is set up, can be caused when specific implementation information is issued, it is not necessary to again after the corresponding pattern template of real-time query flow channel Subsequent step can be just carried out, the efficiency of information issue can be improved.

And in actual applications, the distribution effect acquired in the issue of information is generally influenceed by the issue pattern of information. For example, the issue pattern of advertisement would generally influence the display effect of advertisement, user's clicking rate, and then influence the business acquired in advertisement Industry benefit.Therefore, the characteristics of also there is iteration rate high therewith in the issue pattern of information.But, in the prior art, for each time The iteration of pattern is issued, it is necessary to being directed to each information issue embodiment party issue the customized development of pattern iteration, it is necessary to throw The R＆D costs for entering are high, and time cost is also higher, and embodiment party is issued further for different information, using same new iteration , it is necessary to carry out the use development of repeatability during rear issue pattern, also increase time cost and use difficulty.And this reality Apply in example, for this kind of situation, pattern template can be iterated, to realize by unified pattern template generation rule Issue pattern iteration, without carry out issue pattern iteration customized development, reduce issue pattern iteration R＆D costs and Time cost, additionally, different information issue embodiment party can be extra without carrying out using the pattern template after corresponding iteration Use development, also reduce time cost and use difficulty.

Also, in view of in practical application, after issuing the iteration of pattern, after the new issue pattern application after iteration, meeting The issue pattern that influence has formerly been applied, therefore, in the present embodiment, compatibility mode is also provided, pattern template can be allowed to change Dai Hou, while in the presence of the new pattern template after the pattern template and iteration of first application so that with reference to the pattern of first application It is unaffected in the information of issue that template and corresponding material are generated.Specifically, in the present embodiment, there is provided information issue Method also includes：In response to the newest pattern template generation request of described information issue embodiment party, corresponding second sample is generated After formula template, according to default compatibility mode, the first pattern mould generated before the second pattern template generation is retained in Plate.

For example, under default compatibility mode, it is wide for combining the generation first of corresponding material using the first pattern template Accuse and issued, occur the second pattern template after iteration, the bandwagon effect of announced first advertisement is unaffected, and wide Accuse main it is also an option that the second pattern template provides corresponding material generates the second advertisement and issued, the first pattern template, the Two pattern templates are applied.

Accordingly, compatibility mode is not supported if exiting compatibility mode or presetting, the second pattern template can be covered before First pattern template of generation, only exists applicable second pattern template.Needs are typically used in force only to use unified sample The situation of formula template, for example, during national Advertising Law requirement advertising display, not being able to " popularization " mark, unify to be replaced by " extensively Accuse " mark, at this point it is possible to pass through to generate the first pattern template generated before corresponding second pattern template covering, quickly Realize changing.

The above-mentioned combined information issuing method for meeting offer in brief description of the drawings the present embodiment, is sent out by obtaining with information The pattern template generation of cloth embodiment party asks corresponding pattern template generation parameter, generates corresponding pattern template and stores, and leads to Unified pattern template generation rule is crossed, the different application demand that information issues embodiment party is met, corresponding pattern mould is generated Plate can reduce the R＆D costs and time cost put into information issuing process for the information of generation issue, improve hair The efficiency of cloth information.Furthermore, it is possible to pass through unified pattern template generation rule, pattern template is iterated, to realize hair The iteration of cloth pattern, reduces the R＆D costs and time cost of issue pattern iteration.

In the present embodiment, a kind of information distributing apparatus 3000 are also provided, as shown in figure 3, including：Parameter acquiring unit 3100th, pattern template generation unit 3200, alternatively, also including query processing unit 3300, association process unit 3400, compatibility Processing unit 3500, for any one information issuing method for implementing to be provided in the present embodiment, will not be repeated here.

Information distributing apparatus 3000, including：

Parameter acquiring unit 3100, for the pattern template generation request in response to information issue embodiment party, obtains and institute State pattern template generation and ask corresponding pattern template generation parameter, wherein, the pattern template generation parameter at least includes hair Cloth pattern parameter and material characterising parameter, the issue pattern parameter are used to describe desired issue pattern, the material parameter For describing and the desired issue corresponding material of pattern；

Pattern template generation unit 3200, for according to the pattern template generation parameter, generating corresponding pattern template And store, for generating the information for issuing with reference to corresponding material, wherein, issue is at least included in the pattern template Pattern description information and material configured information, the issue pattern description information are used to describe corresponding with the pattern template Issue pattern, the material configured information is used to indicate the material using being provided needed for the pattern template.

Wherein, type and contents attribute of the material characterising parameter at least including the corresponding material, the hair Cloth pattern parameter at least includes pattern layout, the corresponding pattern element property of the corresponding issue pattern.

Alternatively, the pattern template generation unit 3200 at least includes：

Alternatively, described information distribution apparatus 3000 also include：

Query processing unit 3400, for the pattern template query request in response to information issue embodiment party, returns to correspondence Target patterns template；

Association process unit 3500, the pattern template association request for issuing embodiment party in response to information, by the mesh Standard specimen formula version is set up with the flow channel indicated by the pattern template association request and is associated.

Or, alternatively, described information distribution apparatus 3000 also include：

Compatible processing unit 3500, please for the newest pattern template generation in response to described information issue embodiment party Ask, after generating corresponding second pattern template, according to default compatibility mode, before being retained in the second pattern template generation The the first pattern template for having generated.

In the present embodiment, the entity device form of described information distribution apparatus 3000 is not limited, for example, information is issued Equipment 3000 can be an independent entity device, for example, server 1100 as shown in Figure 1, it is also possible to by multiple point From entity device realize jointly, for example, server group 1100-1,1100-2 ... 1100-n as shown in Figure 1.

In the present embodiment, a kind of programmable device is also provided, it is characterised in that described to deposit including memory and processor Reservoir is used for store instruction, and the instruction is used to control the processor to be operated to perform the information provided in the present embodiment Dissemination method.

In the present embodiment, a kind of service platform, at least any one letter including being provided in such as the present embodiment are also provided Breath distribution apparatus 3000.In specific example, the service platform can be advertisement pattern service platform.

Below with reference to Fig. 4 for example, to further illustrate the present embodiment.In this example, information to be released It is advertisement, information issue embodiment party is the media operator with flow channel, by the pattern service provided in the present embodiment Platform implementation information dissemination method, as shown in figure 4, the method includes：

Step1, the pattern template generation request of pattern service platform response media operator, by ejecting predetermined parameter Inputting interface is input into obtain pattern template generation parameter for media operator；

Step2, corresponding draft pattern template is generated according to pattern template generation parameter；

Step3, answers being defined as to be reached the standard grade with the second pattern template of formal application by the draft pattern template tested With；

Step4, according to default compatibility mode, is retained in the first pattern mould generated before the second pattern template of generation Plate, while supporting the application of the first pattern template and the second pattern template；

Step5, responds the pattern template query request of media operator, corresponding second pattern template is returned to, to media The preview interface of operator pre-rendered the second pattern template；

Step6, responds the pattern template association request of media operator, and the second pattern template and media operator are indicated Flow channel set up association.

Below combined accompanying drawing and example describe the first embodiment of the present invention, according to the present embodiment, there is provided one Plant information issuing method, equipment and programmable device, the above-mentioned combined information that offer in brief description of the drawings the present embodiment is provided Dissemination method, it is raw by obtaining pattern template generation parameter corresponding with the pattern template generation request of information issue embodiment party Into corresponding pattern template and store, by unified pattern template generation rule, meet the different of information issue embodiment party Application demand, generates information of the corresponding pattern template for generation issue, saves the time cost that information issues embodiment party, The efficiency that raising releases news.Furthermore, it is possible to pass through unified pattern template generation rule, pattern template is iterated, with The iteration of issue pattern is realized, the R＆D costs and time cost of issue pattern iteration are reduced.

It will be appreciated by those skilled in the art that, information distributing apparatus 3000 can be realized by various modes.For example, can To realize information distributing apparatus 3000 by instructing configuration processor.For example, by instruction storage in ROM, and can work as During starting device, instruction is read in programming device to realize information distributing apparatus 3000 from ROM.For example, will can believe Breath distribution apparatus 3000 are cured in dedicated devices (such as ASIC).Information distributing apparatus 3000 can be divided into separate Unit, or they can be merged realization.Information distributing apparatus 3000 can be by above-mentioned various implementations One kind realize, or can be realized by the combination of two or more modes in above-mentioned various implementations.

A kind of information issuing method is provided in the present embodiment, as shown in figure 5, including：

Step S5100, in response to the pattern template request of information issue party in request, return meets the pattern template request Alternative pattern template, for described information issue party in request determine target patterns template.

Specifically, issue pattern description information and material configured information, the hair are at least included in the pattern template Cloth pattern description information is used to describe issue pattern corresponding with the pattern template, and the material configured information makes for instruction With the material provided needed for the pattern template.The pattern version, is according to offer any one information in first embodiment The pattern template for generating and storing in issue implementation, will not be repeated here.

Described information issues party in request, is the presence of the side for entering the demand that row information is issued by internet, for example, having wide Accuse the advertiser of cloth demand.

In the pattern template request of information issue party in request, can include and meet the request that information issue demand sends out demand Keyword, for example, it may be the pattern element type that the length of pattern template, width, version identifier or pattern template are included Deng, can by ask keyword query be determined for compliance with pattern template ask alternative pattern template and return, for described Information issue party in request determines target patterns template.Can be presented using alternative pattern mould during the alternative pattern template for returning The schematic information of plate generation, for example, being combined the schematic information of alternative pattern template generation using preset alternative material, is made The information of obtaining issue party in request can intuitively obtain the schematic effect for releasing news.

And specifically in an example, can will meet the 3rd pattern template pattern alternately of pattern template request Template is back to described information issue party in request, and trigger message is issued party in request and sent according to the 3rd pattern template and meets pre- fixing The material information of formula, or, eject predetermined material and provide interface for information issue party in request input material information, made with obtaining With the 3rd material needed for the 3rd pattern template, then, the information of the 3rd pattern template generation the 3rd is combined through the 3rd material, to letter Breath issue party in request carries out preview issue, and the preview distribution effect enters row information and issues effect with reality by information issue embodiment party It is really identical, if the dissatisfied preview distribution effect of information issue party in request, next the of the request of pattern template is met returning Three pattern templates, obtain corresponding 3rd material to generate the 3rd information carries out preview issue to information issue party in request, until The 3rd pattern template that information issue party in request will meet demand is defined as target patterns template, or all standby until having traveled through The pattern template of choosing.Can so cause that information issues the information hair that demand can be obtained intuitively under different pattern templates The effect of cloth, enables to information to issue party in request and more accurately determines target patterns template, improves information issue party in request Consumer's Experience.

For example, information issue party in request is advertiser, the element that advertiser provides the 3rd according to the 3rd pattern template is being obtained After material, can by the 3rd material with reference to the 3rd pattern template by calling rendering tool bag, render generation advertisement and advertiser be provided Preview is carried out, advertiser can intuitively check that the display of the advertisement issued in media operator using the 3rd pattern template is imitated Really, and man-machine interaction (button etc.) operating effect that wherein may relate to can be experienced, can be more accurately chosen with this and meet wide The target patterns template of cloth demand is accused, the Consumer's Experience of advertiser is improved.

Therefore, in the present embodiment, step S5100 can specifically include：

After step S5100 determines target patterns template, into step S5200, described information issue demand root is obtained The first material is provided according to the target patterns template, and it is determined that after first material and the target patterns template matches, The target material that first material is stored as being associated with the target patterns template, gives birth to for combining target pattern template Into target information for issuing.

In the present embodiment, obtain described information issue party in request and provide the first material according to the target patterns template, Predetermined interface can be ejected for the input of information issue party in request after determining target patterns template in information issue party in request To obtain the first material, it is also possible to the corresponding alternative material in the target patterns template alternately pattern template to obtain As the first material, can also be obtained by other predetermined interactive modes, do not enumerated.

Specifically, it is described to include the step of determine first material with the target patterns template matches：Determine first The material configured information that material is included with the target patterns template is matched；By first material and the target patterns mould It is hardened to close to determine that corresponding target information is generated；Determine that the target information meets predetermined issue condition.

Material configured information included in target patterns template is to indicate to be provided using needed for target patterns template Material, the first material obtained from information issue party in request must be matched with material configured information；And, can be by the first material Combined with the target patterns template, be determined by that corresponding target information can be generated, excluded in advance when information is issued Uncertain mistake factor, for example, can be combined the first material obtained from advertiser with target patterns template, calls and renders Kit, it is determined that can render generation has the advertisement of expected display effect；Also, also have and determine that target information meets predetermined hair Cloth condition, the predetermined issue condition can be that the content of information issue needs to meet the correlation method law of Web information issuance Rule, for example, combined with target patterns template according to the first material that advertiser provides can not be comprising blood in the advertisement for render generation Raw meat violent content, or, predetermined issue condition can be that the effect that information issue is presented needs to meet information issue demand reality Issue rules of Shi Fang extensions etc..

It is determined that after first material and target patterns template matches, the first material is stored as and target patterns template The target material of association, if the first material is mismatched with target patterns template, can trigger described information issue party in request and continue The first new material is provided according to the target patterns template, until the first material and target sample that information issue party in request provides Formula template matches can be stored as target material, or information issue party in request abort operation.

In one example, determining what target patterns template and storage were associated by step S5100, step S5200 After target material, after the target information issue request of information issue embodiment party is produced, the mesh of embodiment party is issued in response to information The issue request of mark information, the target patterns template generation target information is combined by the target material, so that described information is sent out Cloth embodiment party issued.

Information issue embodiment party is generally to provide the internet traffic side that flow channel releases news so as to third party, example Such as, there is provided flow channel is so as to the media operator of advertiser's releasing advertisements.The target information issue of information issue embodiment party please Ask typically by domestic consumer (such as netizen) using internet browsing webpage or using certain client when, actively or quilt Produced when triggering the flow channel for issuing target information dynamicly, for example, netizen is opened using certain browser client During built-in homepage, display advertiser can be refreshed in the predetermined advertising area of homepage (the flow channel that certain advertising platform is provided) The advertisement of issue, now advertisement produces correspondence target information to issue as target information, advertising platform as media operator Request, issues in response to the target information and asks, can be by corresponding target material combining target pattern template, by rendering work The tool bag generation concurrent characters show of advertisement.

Therefore, in this example, information issue embodiment party directly can be given birth to using combining target material and target patterns template Into target information issued, without carrying out extra use development, improve the efficiency of information issue.For example, media The advertisement that operator directly can render generation using combining target material and target patterns template carries out issue displaying, without reality That applies correlation renders development.

In existing application, the issue of information is typically issued with the issue pattern of certain information, the issue pattern Not only to meet the demand that information issue party in request issues to information, it is also desirable to meet information issue demand embodiment party and can be provided Service ability.It is thus typically necessary to pass through the exploitation of customization to support while meeting information issue party in request and information hair Cloth embodiment party is, it is necessary to put into exploitation human cost and time cost higher.

And in the present embodiment, target patterns template is generated according to the information issuing method provided in first embodiment, The pattern template generation parameter generation for being provided based on information issue embodiment party, meets what information issue embodiment party can support Information distribution service ability, also, simultaneously by information issue party in request is determined according to self-demand, not only meet information issue need The issue demand of the side of asking, also complies with the information distribution service ability that information issues embodiment party.Therefore, provided in the present embodiment Any one information issuing method, with unified pattern template application rule, can meet simultaneously information issue embodiment party and Information issues the demand of party in request, reduces research and development human cost and time cost, improves the efficiency of information issue.

In the present embodiment, a kind of information distributing apparatus 6000 are also provided, as shown in fig. 6, including：At pattern template request Reason unit 6100, material determines and memory cell 6200, alternatively, also including target information generation unit 6300, for implementing The information issuing method provided in the present embodiment, will not be repeated here.

Information distributing apparatus 6000, including：

Pattern template requesting processing 6100, for the pattern template request in response to information issue party in request, returns Meet the alternative pattern template of the pattern template request, party in request determines target patterns template for described information issue, Wherein, issue pattern description information and material configured information, the issue pattern description are at least included in the pattern template Information is used to describe issue pattern corresponding with the pattern template, and the material configured information is used to indicate to use the pattern The material provided needed for template；

Material determines and memory cell 6200, for obtaining described information issue party in request according to the target patterns template First material is provided, and it is determined that after first material and the target patterns template matches, by first material storage It is the target material associated with the target patterns template, for combining target pattern template generation target information for issuing.

Alternatively, the pattern template requesting processing 6100 includes：

Alternatively, the material determines and memory cell 6200 at least includes：

Alternatively, described information distribution apparatus 6000 also include：

Target information generation unit 6300, issues request, by institute for the target information in response to information issue embodiment party Target material is stated with reference to the target patterns template generation target information, issue embodiment party is issued for described information.

In the present embodiment, the entity device form of described information distribution apparatus 6000 is not limited, for example, information is issued Equipment 6000 can be an independent entity device, for example, server 1100 as shown in Figure 1, it is also possible to by multiple point From entity device realize jointly, for example, server group 1100-1,1100-2 ... 1100-n as shown in Figure 1.

In the present embodiment, a kind of service platform, at least any one letter including being provided in such as the present embodiment are also provided Breath distribution apparatus 6000.In specific example, the service platform can be advertisement pattern service platform.

Below with reference to Fig. 7 for example, to further illustrate the present embodiment.In the present embodiment, information issue demand Side is advertiser, and information issue embodiment party is media operator, and the target information to be issued is advertisement, by being carried in the present embodiment The pattern service platform implementation information dissemination method of confession, as shown in fig. 7, the method includes：

Step1, in response to the pattern template request of advertiser, can be according to the request keyword in the request of pattern template (for example can be pattern element type for including of length, width, version identifier or pattern template of pattern template etc.), search It is determined for compliance with the alternative pattern template of pattern template request and returns to advertiser；

For example, the schematic preview effect of alternative pattern template for returning (is not rendered after the corresponding material of advertiser's offer The advertisement distribution effect of generation) as shown in figure 8, indicating to need to provide using the template in material configured information in the pattern template Material be title (" title " position in corresponding diagram 8), the picture position of picture (in corresponding diagram 8 set), to promote source (right Answer " source " position in Fig. 8), it is corresponding, and advertiser is according to the alternative material that the alternative pattern template is provided：Title is " see this picture！This role！This weapon！This style！Take me as I am wants the game played！", picture as shown in Figure 9, promote source It is " eternal epoch ", it is as shown in Figure 10 with the preview effect of the advertisement that the alternative pattern template renders generation with reference to alternative material；

The preview effect for thinking the advertisement in advertiser meets demand, determines that the alternative pattern template is target patterns template Afterwards, into Step2, otherwise, continue to return new alternative pattern template for advertiser's selection；

Step2, the party in request that releases news provides the first material according to selected target patterns template, it is also possible to by this Target patterns template alternately template when release news party in request offer alternative material as the first material, be based on Example in Step1, the first material is " to see this picture for title！This role！This weapon！This style！Take me as I am wants what is played Game！", picture as shown in Figure 9, promote source be " eternal epoch "；

Step3, determines the first material and target patterns template matches：Based on the example in Step2, determine the first material with Title, picture, the matching of popularization source that material configured information in target patterns template is indicated, and call rendering tool inclusion Close the first material and target patterns template determines that generation targeted advertisements as shown in Figure 10 can be rendered, and determine targeted advertisements In content meet predetermined issue condition (not comprising the content, the keyword not comprising rival that can not be issued in accordance with the law, no Use infringement picture etc.), corresponding target material will be stored as with the first material that target patterns are matched；

Step4, media operator generates the issue demand of targeted advertisements, for example, there is domestic consumer to be moved by certain When browser browses webpage, the flow channel for triggering media operator issue targeted advertisements is refreshed or links, in response to Media operator generates the issue demand of targeted advertisements, calls rendering tool inclusion the first material of conjunction and target patterns template true Surely the generation actual targeted advertisements in the issue of flow channel as shown in figure 11 can be rendered.

Below it is combined meet illustrate the present embodiment with example, in the present embodiment, by information issue demand Side provides alternative pattern template to determine target patterns template, obtains the real party in request of target information issue according to the target for determining The first material that pattern template is provided, it is determined that be stored as after the first material and target patterns template matches target material for The information of combining target pattern template generation issue, with unified pattern template application rule, can simultaneously meet information issue Embodiment party and information issue the demand of party in request, reduce research and development human cost and time cost, improve the efficiency of information issue.

It will be appreciated by those skilled in the art that, information distributing apparatus 6000 can be realized by various modes.For example, can To realize information distributing apparatus 6000 by instructing configuration processor.For example, by instruction storage in ROM, and can work as During starting device, instruction is read in programming device to realize information distributing apparatus 6000 from ROM.For example, will can believe Breath distribution apparatus 6000 are cured in dedicated devices (such as ASIC).Information distributing apparatus 6000 can be divided into separate Unit, or they can be merged realization.Information distributing apparatus 6000 can be by above-mentioned various implementations One kind realize, or can be realized by the combination of two or more modes in above-mentioned various implementations.

It is well known by those skilled in the art that the development of the electronic information technology with such as large scale integrated circuit technology With the trend of hardware and software, clearly to divide computer system soft and hardware boundary and seem relatively difficult.Because appointing What operation can be realized with software, it is also possible to be realized by hardware.The execution of any instruction can be completed by hardware, equally also may be used To be completed by software.Hardware implementations or software implement scheme are used for a certain machine function, depending on price, speed The Non-technical factors such as degree, reliability, memory capacity, change cycle.Therefore, for the ordinary skill of electronic information technical field For personnel, more it is direct and be explicitly described the mode of a technical scheme be describe the program in each operation.Knowing In the case of road institute operation to be performed, those skilled in the art can be based on directly setting the consideration of the Non-technical factor Count out desired product.

The present invention can be system, method and/or computer program product.Computer program product can include computer Readable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the invention.

Computer-readable recording medium can be the tangible of the instruction that holding and storage are used by instruction execution equipment Equipment.Computer-readable recording medium for example can be-- but be not limited to-- storage device electric, magnetic storage apparatus, optical storage Equipment, electromagnetism storage device, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer-readable recording medium More specifically example (non exhaustive list) includes：Portable computer diskette, hard disk, random access memory (RAM), read-only deposit It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static RAM (SRAM), portable Compact disk read-only storage (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon Be stored with instruction punch card or groove internal projection structure and above-mentioned any appropriate combination.Calculating used herein above Machine readable storage medium storing program for executing is not construed as instantaneous signal in itself, the electromagnetic wave of such as radio wave or other Free propagations, logical Cross electromagnetic wave (for example, the light pulse for passing through fiber optic cables) that waveguide or other transmission mediums propagate or by wire transfer Electric signal.

Computer-readable program instructions as described herein can from computer-readable recording medium download to each calculate/ Processing equipment, or outer computer or outer is downloaded to by network, such as internet, LAN, wide area network and/or wireless network Portion's storage device.Network can include copper transmission cable, Optical Fiber Transmission, be wirelessly transferred, router, fire wall, interchanger, gateway Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be counted Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for storing the meter in each calculating/processing equipment In calculation machine readable storage medium storing program for executing.

For perform the present invention operation computer program instructions can be assembly instruction, instruction set architecture (ISA) instruction, Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming language Source code or object code that any combination is write, programming language of the programming language including object-oriented-such as Smalltalk, C++ etc., and routine procedural programming languages-such as " C " language or similar programming language.Computer Readable program instructions can perform fully on the user computer, partly perform on the user computer, as one solely Vertical software kit is performed, part performs or completely in remote computer on the remote computer on the user computer for part Or performed on server.In the situation for being related to remote computer, remote computer can be by the network-bag of any kind LAN (LAN) or wide area network (WAN)-be connected to subscriber computer are included, or, it may be connected to outer computer (such as profit With ISP come by Internet connection).In certain embodiments, by using computer-readable program instructions Status information carry out personalized customization electronic circuit, such as PLD, field programmable gate array (FPGA) or can Programmed logic array (PLA) (PLA), the electronic circuit can perform computer-readable program instructions, so as to realize each side of the invention Face.

Referring herein to method according to embodiments of the present invention, device (system) and computer program product flow chart and/ Or block diagram describes various aspects of the invention.It should be appreciated that each square frame and flow chart of flow chart and/or block diagram and/ Or in block diagram each square frame combination, can be realized by computer-readable program instructions.

These computer-readable program instructions can be supplied to all-purpose computer, special-purpose computer or other programmable datas The processor of processing unit, so as to produce a kind of machine so that these instructions are by computer or other programmable datas During the computing device of processing unit, work(specified in one or more square frames realized in flow chart and/or block diagram is generated The device of energy/action.Can also be the storage of these computer-readable program instructions in a computer-readable storage medium, these refer to Order causes that computer, programmable data processing unit and/or other equipment work in a specific way, so that, be stored with instruction Computer-readable medium then includes a manufacture, and it includes realizing in one or more square frames in flow chart and/or block diagram The instruction of the various aspects of the function/action of regulation.

Can also computer-readable program instructions be loaded into computer, other programmable data processing units or other In equipment so that perform series of operation steps on computer, other programmable data processing units or miscellaneous equipment, to produce The computer implemented process of life, so that performed on computer, other programmable data processing units or miscellaneous equipment Instruct function/action specified in one or more square frames realized in flow chart and/or block diagram.

Flow chart and block diagram in accompanying drawing show system, method and the computer journey of multiple embodiments of the invention The architectural framework in the cards of sequence product, function and operation.At this point, each square frame in flow chart or block diagram can generation One part for module, program segment or instruction of table a, part for the module, program segment or instruction is used comprising one or more In the executable instruction of the logic function for realizing regulation.In some realizations as replacement, the function of being marked in square frame Can occur with different from the order marked in accompanying drawing.For example, two continuous square frames can essentially be held substantially in parallel OK, they can also be performed in the opposite order sometimes, and this is depending on involved function.It is also noted that block diagram and/or The combination of the square frame in each square frame and block diagram and/or flow chart in flow chart, can use the function of performing regulation or dynamic The special hardware based system made is realized, or can be realized with the combination of computer instruction with specialized hardware.It is right For those skilled in the art it is well known that, realized by hardware mode, realized by software mode and by software and The mode of combination of hardware realizes it being all of equal value.

It is described above various embodiments of the present invention, described above is exemplary, and non-exclusive, and It is not limited to disclosed each embodiment.In the case of without departing from the scope and spirit of illustrated each embodiment, for this skill Many modifications and changes will be apparent from for the those of ordinary skill in art field.The selection of term used herein, purport Best explaining the principle of each embodiment, practical application or to the technological improvement in market, or make the art its Its those of ordinary skill is understood that each embodiment disclosed herein.The scope of the present invention be defined by the appended claims.

Claims

1. a kind of information issuing method, it is characterised in that including：

In response to the pattern template generation request of information issue embodiment party, obtain and the corresponding sample of the pattern template generation request Formula template generation parameter, wherein, the pattern template generation parameter at least includes issue pattern parameter and material characterising parameter, institute Stating issue pattern parameter is used to describe desired issue pattern, and the material parameter is used to describe and the desired issue pattern Corresponding material；

According to the pattern template generation parameter, generate corresponding pattern template and store, for combining the life of corresponding material Into the information for issuing, wherein, issue pattern description information and material configured information are at least included in the pattern template, The issue pattern description information is used to describe issue pattern corresponding with the pattern template, and the material configured information is used for Indicate to use the material provided needed for the pattern template.

2. method according to claim 1, it is characterised in that according to the pattern template generation parameter, generates corresponding Pattern template step includes：

The draft pattern template of application conditions will be met, be defined as pattern mould corresponding with the pattern template generation parameter Plate.

3. a kind of information issuing method, it is characterised in that including：

In response to the pattern template request of information issue party in request, return meets the alternative pattern mould of the pattern template request Plate, for described information issue, party in request determines target patterns template, wherein, issue pattern is at least included in the pattern template Description information and material configured information, the issue pattern description information are used to describe issue corresponding with the pattern template Pattern, the material configured information is used to indicate the material using being provided needed for the pattern template；

Obtain described information issue party in request and provide the first material according to the target patterns template, and it is determined that first element After material and the target patterns template matches, the target element that first material is stored as being associated with the target patterns template Material, for combining target pattern template generation target information for issuing.

4. information issuing method according to claim 3, it is characterised in that the sample that party in request is issued in response to information Formula template is asked, and return meets the alternative pattern template of the pattern template request, and for described information issue, party in request is true The step of pattern template that sets the goal, includes：

In response to the pattern template request of information issue party in request, the 3rd pattern template that will meet the pattern template request is made It is alternative pattern template；

The 3rd pattern template is back to described information issue party in request, acquisition described information issues party in request according to The 3rd material that 3rd pattern template is provided, the information of the 3rd pattern template generation the 3rd is combined by the 3rd material, right Described information issue party in request carries out preview issue, and for described information issue, party in request is true by certain described second pattern template It is set to target patterns template.

5. a kind of information distributing apparatus, it is characterised in that including：

Parameter acquiring unit, for the pattern template generation request in response to information issue embodiment party, obtains and the pattern mould The corresponding pattern template generation parameter of plate generation request, wherein, the pattern template generation parameter at least includes issue pattern ginseng Number and material characterising parameter, the issue pattern parameter are used to describe desired issue pattern, and the material parameter is used to describe With the desired issue corresponding material of pattern；

Pattern template generation unit, for according to the pattern template generation parameter, generating corresponding pattern template and storing, with For generating the information for issuing with reference to corresponding material, wherein, issue pattern description is at least included in the pattern template Information and material configured information, the issue pattern description information are used to describe issue sample corresponding with the pattern template Formula, the material configured information is used to indicate the material using being provided needed for the pattern template.

6. equipment according to claim 5, it is characterised in that the pattern template generation unit at least includes：

The draft pattern template for will meet application conditions, is defined as sample corresponding with the pattern template generation parameter The device of formula template.

7. a kind of information distributing apparatus, it is characterised in that including：

Pattern template requesting processing, for the pattern template request in response to information issue party in request, return meets described The alternative pattern template of pattern template request, for described information issue, party in request determines target patterns template, wherein, it is described At least include issue pattern description information and material configured information in pattern template, the issue pattern description information is used to retouch Issue pattern corresponding with the pattern template is stated, the material configured information is used to indicate to be carried using needed for the pattern template The material of confession；

Material determines and memory cell, for obtaining described information issue party in request according to target patterns template offer first Material, and it is determined that after first material and the target patterns template matches, by first material be stored as with it is described The target material of target patterns template association, for combining target pattern template generation target information for issuing.

8. a kind of programmable device, it is characterised in that including memory and processor, the memory is used for store instruction, institute Instruction is stated for controlling the processor to be operated to perform information issuing method according to claim 1 and 2.

9. a kind of programmable device, it is characterised in that including memory and processor, the memory is used for store instruction, institute Instruction is stated for controlling the processor to be operated to perform the information issuing method according to claim 3 or 4.

10. a kind of service platform, it is characterised in that

The service platform at least includes the information distributing apparatus as described in claim 5 or 6；

Or, the service platform at least includes information distributing apparatus as claimed in claim 7.