CN106487780A - Advertisement placement method, apparatus and system - Google Patents
Advertisement placement method, apparatus and system Download PDFInfo
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- CN106487780A CN106487780A CN201610816654.0A CN201610816654A CN106487780A CN 106487780 A CN106487780 A CN 106487780A CN 201610816654 A CN201610816654 A CN 201610816654A CN 106487780 A CN106487780 A CN 106487780A
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- 238000012795 verification Methods 0.000 claims abstract description 23
- 238000012545 processing Methods 0.000 claims description 14
- 238000006243 chemical reaction Methods 0.000 claims description 8
- 238000002716 delivery method Methods 0.000 claims description 8
- 238000004891 communication Methods 0.000 claims description 2
- 238000012550 audit Methods 0.000 abstract description 17
- 238000010586 diagram Methods 0.000 description 6
- 230000005540 biological transmission Effects 0.000 description 3
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/12—Applying verification of the received information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The embodiment of the invention discloses a kind of advertisement placement method, apparatus and system, are related to a kind of technical field of advertisement, wherein, advertisement placement method includes：Ad material is obtained from content distributing network；Corresponding cryptographic check value is generated for auditing the ad material for passing through；Device is uploaded to advertisement and cryptographic check value is fed back, thrown in so that advertisement uploads device and will audit, according to cryptographic check value, the ad material that passes through and be supplied to dispensing device.The technical scheme for providing according to embodiments of the present invention, in time, rapidly can throw in the ad material that examination ＆ verification passes through, effectively improve the input efficiency of ad material.
Description
Technical Field
The embodiment of the invention relates to the technical field of advertisements, in particular to an advertisement putting method, device and system.
Background
Before the advertisement material is delivered, the advertisement material needs to be audited, and the advertisement material can be delivered after the audit is passed. In the prior art, an advertisement material provider needs to provide an advertisement material to an auditor, the auditor then audits the advertisement material to obtain an audit result, the advertisement material provider can know which advertisement materials are approved advertisement materials and which advertisement materials are not approved advertisement materials according to the audit result obtained by the auditor, and then the audited advertisement materials are specifically delivered. In the process of implementing the invention, the inventor finds that the prior art has at least the following problems: in the process of delivering the advertisement materials, after determining which advertisement materials are approved, advertisement material providers specifically deliver the approved advertisement materials, so that the delivery efficiency is low, and the approved advertisement materials cannot be delivered timely and quickly.
Disclosure of Invention
The embodiment of the invention provides an advertisement delivery method, device and system, which are used for solving the problem that the advertisement materials which are checked and approved cannot be delivered timely and quickly in the prior art.
The embodiment of the invention provides an advertisement putting method, which comprises the following steps:
obtaining advertisement material from a content distribution network;
generating a corresponding encryption check value for the approved advertisement material;
and feeding back the encryption check value to the advertisement uploading device so that the advertisement uploading device provides the checked advertisement material for the launching equipment to launch according to the encryption check value.
The embodiment of the invention provides an advertisement putting device, which comprises:
the acquisition module is used for acquiring advertisement materials from a content distribution network;
the generating module is used for generating a corresponding encrypted check value for the approved advertisement material;
and the feedback module is used for feeding back the encryption check value to the advertisement uploading device so that the advertisement uploading device can provide the checked advertisement material for the launching equipment to launch according to the encryption check value.
An embodiment of the present invention further provides an advertisement delivery system, including: the advertisement uploading device, the advertisement putting device and the putting equipment are arranged on the advertisement storage device; wherein,
the advertisement uploading device is used for: uploading the advertisement material to a content distribution network; receiving an encrypted check value fed back by the advertisement putting device; providing an encryption check value to the releasing equipment;
the delivery device is configured to: and delivering the approved advertisement material according to the encryption check value provided by the advertisement uploading device.
According to the technical scheme provided by the embodiment of the invention, the corresponding encryption check value is generated for the approved advertisement material, the encryption check value is provided for the launching equipment through the advertisement uploading device, and the launching equipment can conveniently acquire the approved advertisement material according to the encryption check value and can timely and quickly launch the approved advertisement material, so that the launching efficiency of the advertisement material is effectively improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart illustrating an advertisement delivery method according to an embodiment of the present invention;
FIG. 2 is a flowchart of an advertisement delivery method according to a second embodiment of the present invention;
fig. 3 shows a functional block diagram of an advertisement delivery apparatus according to an embodiment of the present invention;
fig. 4 shows a functional block diagram of an advertisement delivery apparatus according to a second embodiment of the present invention;
fig. 5 shows a functional block diagram of an advertisement delivery system provided by an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
Fig. 1 shows a flowchart of an advertisement delivery method according to an embodiment of the present invention, and as shown in fig. 1, the method of the embodiment specifically includes the following steps:
step S101 acquires advertisement material from a content distribution network.
Before the advertisement material is delivered, the file name, the file content, the file size, the file format and the like of the advertisement material need to be checked, and in order to facilitate checking of the advertisement material, the advertisement material can be uploaded to a content distribution network, so in step S101, the advertisement material is obtained from the content distribution network so as to be checked subsequently.
And step S102, generating a corresponding encryption check value for the approved advertisement material.
After the advertisement material is acquired from the content distribution network, the file name, the file content, the file size, the file format, and the like of the acquired advertisement material may be checked, for example, the advertisement material may be checked by a manual checking method. Specifically, in step S102, a corresponding encryption check value is generated for the advertisement material that passes the audit according to a preset encryption algorithm, and for the advertisement material that does not pass the audit, the encryption check value does not need to be generated for the advertisement material that passes the audit. A person skilled in the art may select a specific encryption algorithm as the preset encryption algorithm according to actual needs, which is not limited herein. For example, when the preset encryption Algorithm is the MD5 (fifth version of Message Digest Algorithm, Message-Digest Algorithm 5) encryption Algorithm, in step S102, a corresponding encryption check value is generated for the approved advertisement material according to the MD5 encryption Algorithm.
And step S103, feeding back the encryption check value to the advertisement uploading device so that the advertisement uploading device can provide the checked advertisement material to the launching equipment for launching according to the encryption check value.
In embodiments of the present invention, the specific placement of the advertising material is determined by the advertising upload device. After the corresponding encryption check value is generated for the advertisement material that is passed through the audit in step S102, in step S103, the encryption check value is fed back to the advertisement uploading device, the advertisement uploading device provides the encryption check value to the delivery device, and the delivery device can conveniently obtain the advertisement material that is passed through the audit according to the encryption check value, and timely and quickly deliver the advertisement material that is passed through the audit. Wherein, the delivering device can comprise a playing terminal. Those skilled in the art can select a specific broadcasting terminal according to actual needs, and the present invention is not limited herein. For example, the broadcast terminal may be various advertisement machines. In the embodiment of the invention, the advertisement uploading device does not directly provide the approved advertisement material for the launching equipment, but provides the encrypted check value for the launching equipment, and the launching equipment acquires the approved advertisement material according to the encrypted check value, so that the method can be helpful for improving the security of data transmission.
According to the advertisement delivery method provided by the embodiment of the invention, the advertisement material is obtained from the content distribution network, the corresponding encryption check value is generated for the advertisement material which passes the examination, and then the encryption check value is fed back to the advertisement uploading device, so that the advertisement uploading device provides the advertisement material which passes the examination for the delivery equipment according to the encryption check value for delivery. According to the technical scheme provided by the embodiment of the invention, the corresponding encryption check value is generated for the approved advertisement material, and the encryption check value is provided for the launching equipment through the advertisement uploading device, the launching equipment can conveniently acquire the approved advertisement material according to the encryption check value and can timely and quickly launch the approved advertisement material, so that the launching efficiency of the advertisement material is effectively improved; in addition, compared with the method that the advertisement uploading device directly provides the approved advertisement materials for the launching equipment, the method provides the encryption check value for the launching equipment, and can be helpful for improving the safety of data transmission.
Fig. 2 shows a flowchart of an advertisement delivery method provided in the second embodiment of the present invention, and as shown in fig. 2, the method of the present embodiment specifically includes the following steps:
step S201 acquires an advertisement material and information corresponding to the advertisement material from a content distribution network.
Before the advertisement material is delivered, the advertisement material needs to be checked, and in order to facilitate checking of the advertisement material, the advertisement material and the information corresponding to the advertisement material can be uploaded to a content distribution network, so in step S201, the advertisement material and the information corresponding to the advertisement material are obtained from the content distribution network, so that the advertisement material can be checked subsequently. Wherein, the information that the advertisement material corresponds includes: the file name, file format, file size, delivery platform, delivery form of the advertisement material, the machine model of the playing terminal and other information.
After the advertisement material and the information corresponding to the advertisement material are obtained from the content distribution network, the auditor can audit according to the information corresponding to the advertisement material to obtain an audit result. Specifically, the examination can be performed according to the file name, the file content, the file format, the file size and the like of the advertisement material, so that an examination result is obtained.
Step S202, generating corresponding encryption check values for the advertisement materials which are passed by the examination by using the examination result obtained according to the information corresponding to the advertisement materials.
If the advertisement material 1 and the advertisement material 3 are advertisement materials that are approved and the advertisement material 2 is advertisement materials that are not approved according to the approval result, in step S202, corresponding encryption check values are generated for the advertisement material 1 and the advertisement material 3, respectively.
Specifically, the corresponding encryption check value may be generated according to the characteristic parameter of the advertisement material that is approved. Wherein, the characteristic parameters include: file size, file identification, target address, and the like. The target address may be an address of the advertising material in the content distribution network. Compared with the mode of generating the encryption check value according to the specific file content of the advertisement material, the mode of generating the encryption check value according to the characteristic parameters of the advertisement material has higher generation efficiency of the encryption check value.
For example, the file identification may be a file ID and the destination address may be a destination URL. If the advertisement material 1 is a approved advertisement material, the file identifier corresponding to the advertisement material 1 is ID1, and the target address corresponding to the advertisement material 1 is URL1, then in step S202, a corresponding encryption check value is generated according to the file size, ID1 and URL1 of the advertisement material 1.
And step S203, feeding back the verification result and the encryption check value to the advertisement uploading device so that the advertisement uploading device can provide the advertisement material passing the verification to the launching equipment for launching according to the encryption check value.
In order to enable the advertisement uploading device to obtain the audit result corresponding to the advertisement material and the encryption check value corresponding to the advertisement material that is approved, in step S203, the audit result and the encryption check value are fed back to the advertisement uploading device, so that the advertisement uploading device provides the advertisement material that is approved for the delivery device to deliver according to the encryption check value. Wherein, the delivering device can comprise a playing terminal. Those skilled in the art can select a specific broadcasting terminal according to actual needs, and the present invention is not limited herein.
Optionally, in a possible implementation manner of this embodiment, before step S202, the method further includes a step of performing format conversion processing on the advertisement material that is passed through the review according to the review result, the information corresponding to the advertisement material, and a preset form, and then step S202 specifically includes: and generating a corresponding encryption check value for the advertisement material which passes the examination after the format conversion processing according to the examination result.
Because the file formats of the advertisement materials which can be identified by the playing terminals with different machine models are different, the information corresponding to the advertisement materials comprises the information of the machine models of the playing terminals, and the preset form comprises the corresponding relation between the machine models of the playing terminals and the identifiable file formats, in order to facilitate the release of the approved advertisement materials, the format conversion processing can be carried out on the approved advertisement materials according to the approval result, the information corresponding to the advertisement materials and the preset form.
In addition, some of the broadcasting terminals have incompatible machine models, and the broadcasting terminals of these machine models may not normally use the encryption check value generated according to the characteristic parameter of the approved advertisement material, but can use the encryption check value generated according to the specific file content of the approved advertisement material, so that in step S202, two encryption check values can be generated according to the specific file content of the approved advertisement material and the characteristic parameter of the approved advertisement material, respectively, according to the information corresponding to the advertisement material, and specifically, the encryption check value generated according to the specific file content of the approved advertisement material can be referred to as a first encryption check value, the encryption check value generated according to the characteristic parameter of the approved advertisement material can be referred to as a second encryption check value, and then in step S203, and feeding back the verification result, the first encryption verification value and the second encryption verification value to the advertisement uploading device so that the advertisement uploading device can provide the advertisement material passing the verification for the launching equipment to launch according to the first encryption verification value and the second encryption verification value, and therefore the advertisement material can be played by the playing terminal incompatible with the machine model.
According to the advertisement putting method provided by the embodiment of the invention, the corresponding encryption check value is generated according to the characteristic parameters of the approved advertisement material, and compared with the generation of the encryption check value according to the specific file content of the approved advertisement material, the generation efficiency of the encryption check value is effectively improved; and the encrypted check value is provided for the launching equipment by the advertisement uploading device, and the launching equipment can conveniently acquire the advertisement material which passes the examination and the verification according to the encrypted check value and can launch the advertisement material which passes the examination and the verification in time and rapidly, so that the launching efficiency of the advertisement material is effectively improved.
Fig. 3 shows a functional block diagram of an advertisement delivery apparatus according to an embodiment of the present invention, and as shown in fig. 3, the apparatus includes: an acquisition module 310, a generation module 320, and a feedback module 330.
The obtaining module 310 is configured to: advertising material is obtained from a content distribution network.
In order to facilitate the examination of the file name, the file content, the file size, the file format, and the like of the advertisement material, the advertisement material is uploaded to the content distribution network in advance, and the obtaining module 310 obtains the advertisement material from the content distribution network.
The generating module 320 is configured to: and generating a corresponding encryption check value for the approved advertisement material.
Specifically, the generating module 320 may generate a corresponding encryption check value for the advertisement material that is approved according to the preset encryption algorithm, and for the advertisement material that is not approved, it is not necessary to generate an encryption check value for the advertisement material that is not approved. Wherein, the preset encryption algorithm may be an MD5 encryption algorithm.
The feedback module 330 is configured to: and feeding back the encryption check value to the advertisement uploading device so that the advertisement uploading device provides the checked advertisement material for the launching equipment to launch according to the encryption check value.
The feedback module 330 feeds back the encryption check value to the advertisement uploading device, the advertisement uploading device provides the approved advertisement material to the delivery equipment according to the encryption check value, and the delivery equipment can conveniently acquire the approved advertisement material according to the encryption check value and timely and quickly deliver the approved advertisement material.
According to the advertisement delivery device provided by the embodiment of the invention, the acquisition module acquires the advertisement material from the content distribution network, the generation module generates the corresponding encryption check value for the approved advertisement material, and the feedback module feeds back the encryption check value to the advertisement uploading device, so that the advertisement uploading device provides the approved advertisement material for the delivery equipment for delivery according to the encryption check value. According to the technical scheme provided by the embodiment of the invention, the corresponding encryption check value is generated for the approved advertisement material, and the encryption check value is provided for the launching equipment through the advertisement uploading device, the launching equipment can conveniently acquire the approved advertisement material according to the encryption check value and can timely and quickly launch the approved advertisement material, so that the launching efficiency of the advertisement material is effectively improved; in addition, compared with the method that the advertisement uploading device directly provides the approved advertisement materials for the launching equipment, the method provides the encryption check value for the launching equipment, and can be helpful for improving the safety of data transmission.
Fig. 4 shows a functional block diagram of an advertisement delivery apparatus according to a second embodiment of the present invention, and as shown in fig. 4, the apparatus includes: an acquisition module 410, a generation module 420, and a feedback module 430.
The obtaining module 410 is configured to: and obtaining the advertisement material and the information corresponding to the advertisement material from the content distribution network.
Wherein, the information that the advertisement material corresponds includes: the file name, file format, file size, delivery platform, delivery form of the advertisement material, the machine model of the playing terminal and other information.
The generation module 420 is configured to: and generating a corresponding encryption check value for the advertisement material which passes the verification by utilizing a verification result obtained according to the information corresponding to the advertisement material.
Specifically, the generating module 420 may generate a corresponding encryption check value according to the characteristic parameter of the approved advertisement material. Wherein, the characteristic parameters include: file size, file identification, target address, and the like. Compared with the mode of generating the encryption check value according to the specific file content of the advertisement material, the mode of generating the encryption check value according to the characteristic parameters of the advertisement material has higher generation efficiency of the encryption check value.
The feedback module 430 is configured to: and feeding back the verification result and the encryption check value to the advertisement uploading device so that the advertisement uploading device provides the verified advertisement material for the delivery equipment for delivery according to the encryption check value.
The apparatus may further comprise: and the processing module 440 is configured to perform format conversion processing on the advertisement material that is passed through the audit according to the audit result, the information corresponding to the advertisement material, and the preset form.
Since the file formats of the advertisement materials that can be identified by the playing terminals of different machine models are different, the information corresponding to the advertisement materials includes the information of the machine model of the playing terminal, and the preset form includes the correspondence between the machine model of the playing terminal and the identifiable file format, in order to facilitate the delivery of the approved advertisement materials, the processing module 440 may perform format conversion processing on the approved advertisement materials according to the approval result, the information corresponding to the advertisement materials, and the preset form.
Where the apparatus comprises the processing module 440, the generating module 420 is further configured to: and generating a corresponding encryption check value for the approved advertisement material processed by the processing module 440.
In addition, some of the broadcasting terminals may have incompatible machine models, and the broadcasting terminals of these machine models may not normally use the encryption check value generated according to the characteristic parameter of the approved advertisement material, but may use the encryption check value generated according to the specific file content of the approved advertisement material, so that the generating module 420 may generate two encryption check values according to the specific file content of the approved advertisement material and the characteristic parameter of the approved advertisement material, respectively, according to the information corresponding to the advertisement material, for the incompatible machine models, specifically, may refer to the encryption check value generated according to the specific file content of the approved advertisement material as a first encryption check value, refer to the encryption check value generated according to the characteristic parameter of the approved advertisement material as a second encryption check value, and then the feedback module 430 feeds back the approval result to the advertisement uploading device, The first encryption check value and the second encryption check value are used for the advertisement uploading device to provide the examined and approved advertisement material for the launching equipment to launch according to the first encryption check value and the second encryption check value, and therefore the advertisement material can be played by the playing terminal which is not compatible with the machine model.
According to the advertisement delivery device provided by the embodiment of the invention, the corresponding encryption check value is generated according to the characteristic parameters of the approved advertisement material, and compared with the generation of the encryption check value according to the specific file content of the approved advertisement material, the generation efficiency of the encryption check value is effectively improved; and the encryption check value is provided for the launching equipment by the advertisement uploading device, and the launching equipment can conveniently acquire the advertisement material which passes the examination and verification according to the encryption check value and can launch the advertisement material which passes the examination and verification in time and rapidly, so that the launching efficiency of the advertisement material is effectively improved.
Fig. 5 shows a functional block diagram of an advertisement delivery system provided by an embodiment of the present invention, and as shown in fig. 5, the advertisement delivery system 500 includes: advertisement uploading means 510, advertisement delivery means 520 and delivery devices 530. The advertisement delivery device 520 may be the advertisement delivery device provided in the second embodiment of the present invention.
The advertisement uploading device 510 is configured to: uploading the advertisement material to a content distribution network; receiving an encrypted check value fed back by the advertisement delivery device 520; the cryptographic check value is provided to the delivery device 530.
The delivery device 530 is configured to: and delivering the approved advertisement material according to the encryption check value provided by the advertisement uploading device.
Optionally, in a possible implementation manner of this embodiment, in order to conveniently provide the encryption check value corresponding to the approved advertisement material to the delivery device, the advertisement uploading device 510 is further configured to transmit the encryption check value corresponding to the approved advertisement material to the delivery device 530 through the communication interface, so that the delivery device 530 delivers the approved advertisement material.
According to the advertisement delivery system provided by the embodiment of the invention, the delivery equipment can conveniently acquire the advertisement materials which are approved according to the encryption check value provided by the advertisement uploading device, and can deliver the advertisement materials which are approved in time and quickly, so that the delivery efficiency of the advertisement materials is effectively improved.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
The foregoing description shows and describes several preferred embodiments of the present application, but as aforementioned, it is to be understood that the application is not limited to the forms disclosed herein, but is not to be construed as excluding other embodiments and is capable of use in various other combinations, modifications, and environments and is capable of changes within the scope of the inventive concept as expressed herein, commensurate with the above teachings, or the skill or knowledge of the relevant art. And that modifications and variations may be effected by those skilled in the art without departing from the spirit and scope of the application, which is to be protected by the claims appended hereto.
Claims (10)
1. An advertisement delivery method, comprising:
obtaining advertisement material from a content distribution network;
generating a corresponding encryption check value for the approved advertisement material;
and feeding back the encryption check value to an advertisement uploading device so that the advertisement uploading device provides the checked advertisement material for the launching equipment to launch according to the encryption check value.
2. The advertising method according to claim 1, wherein the obtaining of advertising material from a content distribution network further comprises: acquiring advertisement materials and information corresponding to the advertisement materials from a content distribution network;
the generation of the corresponding encryption check value for the approved advertisement material specifically comprises the following steps: generating a corresponding encryption check value for the advertisement material which passes the verification by utilizing a verification result obtained according to the information corresponding to the advertisement material;
the feeding back of the encryption check value to the advertisement uploading device specifically comprises: and feeding back the verification result and the encryption check value to the advertisement uploading device.
3. The advertisement delivery method according to claim 1 or 2, wherein the generating of the corresponding encryption check value for the approved advertisement material further comprises:
and generating a corresponding encryption check value according to the characteristic parameters of the approved advertisement material.
4. The method of claim 2, wherein before generating the corresponding encrypted verification value for the approved advertising material, the method further comprises:
according to the auditing result, the information corresponding to the advertisement material and a preset form, carrying out format conversion processing on the advertisement material which passes the auditing;
the generation of the corresponding encryption check value for the approved advertisement material specifically comprises the following steps: and generating a corresponding encryption check value for the approved advertisement material after the format conversion processing.
5. An advertisement delivery device, comprising:
the acquisition module is used for acquiring advertisement materials from a content distribution network;
the generating module is used for generating a corresponding encrypted check value for the approved advertisement material;
and the feedback module is used for feeding back the encryption check value to an advertisement uploading device so that the advertisement uploading device can provide the checked advertisement material for the launching equipment to launch according to the encryption check value.
6. The advertisement delivery apparatus according to claim 5, wherein the obtaining module is further configured to: acquiring advertisement materials and information corresponding to the advertisement materials from a content distribution network;
the generation module is further to: generating a corresponding encryption check value for the advertisement material which passes the verification by utilizing a verification result obtained according to the information corresponding to the advertisement material;
the feedback module is further to: and feeding back the verification result and the encryption check value to the advertisement uploading device.
7. The advertisement delivery apparatus according to claim 5 or 6, wherein the generation module is further configured to:
and generating a corresponding encryption check value according to the characteristic parameters of the approved advertisement material.
8. The advertising device according to claim 6, further comprising: the processing module is used for carrying out format conversion processing on the advertisement materials which are passed through the examination according to the examination result, the information corresponding to the advertisement materials and a preset form;
the generation module is further to: and generating a corresponding encryption check value for the approved advertisement material processed by the processing module.
9. An advertisement delivery system, comprising: an advertisement uploading device, an advertisement delivery device and a delivery device according to any one of claims 5-8; wherein,
the advertisement uploading device is used for: uploading the advertisement material to a content distribution network; receiving an encrypted check value fed back by the advertisement putting device; providing the encrypted check value to the delivery device;
the delivery device is configured to: and delivering the approved advertisement materials according to the encryption check value provided by the advertisement uploading device.
10. The advertisement delivery system of claim 9, wherein the advertisement uploading means is further configured to: and transmitting the encrypted check value corresponding to the verified advertisement material to the launching equipment through a communication interface.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610816654.0A CN106487780A (en) | 2016-09-12 | 2016-09-12 | Advertisement placement method, apparatus and system |
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| CN201610816654.0A CN106487780A (en) | 2016-09-12 | 2016-09-12 | Advertisement placement method, apparatus and system |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109413072A (en) * | 2018-11-01 | 2019-03-01 | 北京望远传媒有限公司 | A kind of method and apparatus transmitting data |
| CN109982160A (en) * | 2019-04-09 | 2019-07-05 | 北京奇艺世纪科技有限公司 | A kind of method, apparatus, client device and server that video uploads |
| CN110335081A (en) * | 2019-07-04 | 2019-10-15 | 湖南快乐阳光互动娱乐传媒有限公司 | Method, system and medium for delivering message push type advertisement |
| CN111724180A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Advertisement putting method and system |
| CN112036962A (en) * | 2020-09-18 | 2020-12-04 | 恩亿科(北京)数据科技有限公司 | Advertisement material processing method and related device |
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