CN106162248A - Management method and the system of position promoted by live platform - Google Patents
Management method and the system of position promoted by live platform Download PDFInfo
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- CN106162248A CN106162248A CN201610482727.7A CN201610482727A CN106162248A CN 106162248 A CN106162248 A CN 106162248A CN 201610482727 A CN201610482727 A CN 201610482727A CN 106162248 A CN106162248 A CN 106162248A
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- broadcasting room
- direct broadcasting
- advertisement
- live
- classification
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Graphics (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a kind of live platform and promote management method and the system of position, relate to the management domain of live platform.The method comprises the following steps: server selects live classification, schemes surface plot by default for the displaying needing the direct broadcasting room promoted configuration to specify in live classification；Multiple live classification are merged into a new classification, the new classification of screening needs the direct broadcasting room promoted, renders to the popularization position specified；When judging to need to throw in advertisement, uploading advertisement in selected popularization position, arrange shelf life and the undercarriage time of advertisement, increase advertisement in default data base uploads record, and increases a caching；If caching increases successfully, then judging whether advertisement comes into force, if come into force, promoting position display advertisement, if Pending The Entry Into Force, promote position display acquiescence surface plot.The present invention can significantly improve the overall exposing amount of rising star main broadcaster, and advertisement and rising star main broadcaster show that figure can the most mutually switch, it is not necessary to manager's manual operation.
Description
Technical field
The present invention relates to the management domain of live platform, be specifically related to a kind of live platform and promote the management method of position and be
System.
Background technology
The homepage of live platform typically have 12～16 promote positions, each popularization position all with corresponding direct broadcasting room identiflication number
ID binds, and when user clicks on selected popularization position, just enters and the direct broadcasting room of this popularization position binding.Each direct broadcasting room is corresponding
One main broadcaster, the main broadcaster newly started broadcasting soon is also known as " rising star main broadcaster ", in order to increase the light exposure of rising star main broadcaster, typically can be by rising star
The direct broadcasting room ID of main broadcaster and homepage promote position binding.But, existing rising star main broadcaster's light exposure is the most relatively low, and reason is as follows:
(1) the direct broadcasting room sectional drawing of rising star main broadcaster is not the style being apparent from or being not suitable for website homepage, causes user's point
Hit rate relatively low；
(2) live platform is divided into multiple live classification according to live content, at present, user in promoting position once only
Can see a live classification, but the rising star main broadcaster in a live classification is the most less, user can't see other live point
The rising star main broadcaster of apoplexy due to endogenous wind, causes rising star main broadcaster's overall exposing amount relatively low.
Summary of the invention
The invention aims to overcome the deficiency of above-mentioned background technology, it is provided that the management of position promoted by a kind of live platform
Method and system, the method can significantly improve the overall exposing amount of rising star main broadcaster, and, advertisement and rising star main broadcaster show that figure can
With the most mutually switching, it is not necessary to manager's manual operation, while carrying out business promotion, it is also possible to increase this further and push away
The light exposure of the rising star main broadcaster that wide position is corresponding.
The present invention provides a kind of live platform to promote the management method of position, comprises the following steps:
A, server select live classification, need the direct broadcasting room promoted configuration to specify for a part in described live classification
Show figure, as the acquiescence surface plot of this part of direct broadcasting room；
B, multiple live classification being merged into a new classification, in website homepage, each new classification is arranged with multiple popularization
Position, screens the direct broadcasting room needing to promote in described new classification, is rendered to by the direct broadcasting room filtered out in the popularization position specified, one
Position promoted by corresponding one of direct broadcasting room, now promotes the acquiescence surface plot of the corresponding direct broadcasting room of position display, then live by filter out
Between corresponding identiflication number ID write direct server buffer；
When C, server judge to need to throw in advertisement, the selected particular location promoting position, upload extensively in selected popularization position
Accusing, arrange shelf life and the undercarriage time of advertisement, increase advertisement in default data base uploads record, and increases by one
Caching；If caching increases unsuccessfully, then notifying that manager caches increases unsuccessfully, and rollback database manipulation, if caching increases
Success, then judge whether advertisement comes into force, if come into force, promoting position display advertisement, if Pending The Entry Into Force, promoting position display corresponding live
Between acquiescence surface plot.
On the basis of technique scheme, also include before step A: described direct broadcasting room carry out live during,
Server sectional drawing random to direct broadcasting room, and using direct broadcasting room sectional drawing as the acquiescence surface plot of this direct broadcasting room.
On the basis of technique scheme, described popularization position being shown, the priority of content is: advertisement ＞ shows figure
＞ direct broadcasting room sectional drawing.
On the basis of technique scheme, the concrete operations of step A are: server selects live classification, uploads needs
The displaying figure corresponding to direct broadcasting room promoted, increase displaying figure in default data base uploads record, and increases by one and delay
Depositing, if caching increases unsuccessfully, then notifying that manager caches increases unsuccessfully, and rollback database manipulation, if caching increases into
Merit, then configuration successful, described displaying figure becomes the acquiescence surface plot of direct broadcasting room.
On the basis of technique scheme, the described direct broadcasting room needing to promote includes the direct broadcasting room of rising star main broadcaster.
The present invention also provides for a kind of live platform and promotes the management system of position, including server, user terminal, described service
Device includes dispensing unit, processing unit, advertisement putting unit,
Described dispensing unit is used for: select live classification, needs the direct broadcasting room promoted for a part in described live classification
The displaying figure that configuration is specified, as the acquiescence surface plot of this part of direct broadcasting room, then instruction processing unit is operated；
Described processing unit is used for: multiple live classification are merged into a new classification, each new classification in website homepage
It is arranged with multiple popularization position, screens the direct broadcasting room needing to promote in described new classification, render to the direct broadcasting room filtered out refer to
In fixed popularization position, position promoted by corresponding one an of direct broadcasting room, now promotes the acquiescence surface plot of the corresponding direct broadcasting room of position display, so
After identiflication number ID corresponding for the direct broadcasting room filtered out write direct server buffer；
Described advertisement putting unit is used for: determine a need for throwing in advertisement, if it is desired, the selected concrete position promoting position
Put, upload advertisement in selected popularization position, shelf life and the undercarriage time of advertisement is set, increases wide in default data base
That accuses uploads record, and increases a caching；If caching increases unsuccessfully, then notifying that manager caches increases unsuccessfully, and rollback
Database manipulation, if caching increases successfully, then judges whether advertisement comes into force, if come into force, promotes position display advertisement, if not
Come into force, promote the acquiescence surface plot of the corresponding direct broadcasting room of position display.
On the basis of technique scheme, described server also includes sectional drawing unit, for carrying out live at direct broadcasting room
During, sectional drawing random to direct broadcasting room, and using direct broadcasting room sectional drawing as the acquiescence surface plot of this direct broadcasting room.
On the basis of technique scheme, described popularization position being shown, the priority of content is: advertisement ＞ shows figure
＞ direct broadcasting room sectional drawing.
On the basis of technique scheme, described dispensing unit specifically for: select live classification, in selected popularization
The displaying figure corresponding to direct broadcasting room needing to promote is uploaded in position, increases the record of uploading of displaying figure in default data base, and
Increasing a caching, if caching increases unsuccessfully, then notifying that manager caches increases unsuccessfully, and rollback database manipulation, if
Caching increases successfully, then configuration successful, described displaying figure becomes the acquiescence surface plot of direct broadcasting room.
On the basis of technique scheme, the described direct broadcasting room needing to promote includes the direct broadcasting room of rising star main broadcaster.
Compared with prior art, advantages of the present invention is as follows:
(1) not being the style being apparent from or being not suitable for website homepage due to the direct broadcasting room sectional drawing of main broadcaster, manager is rear
Platform, by selecting live classification, sets acquiescence rising star main broadcaster can to arbitrary live classification and show figure, make homepage more attractive in appearance,
Thus improve clicking rate；By in multiple live classification rising star main broadcaster add up get up to then set up a new classification, then from
Screening rising star main broadcaster in newly-established classification, user is promoting in position once it can be seen that the rising star main broadcaster of multiple live classification,
It is thus possible to significantly improve the overall exposing amount of rising star main broadcaster.
(2) during the actual operation of live platform, sometimes in order to do some business promotions, the finger in homepage is needed
The Background throwing in advertisement is put in location.Present invention advertisement is replaced rising star main broadcaster and is shown figure, and these advertisements are according to management staff
The shelf life set and undercarriage time, the rising star main broadcaster automatically appearing in homepage promotes position, clicks on advertisement and can jump to specify
Rising star main broadcaster's direct broadcasting room.In same popularization position, advertisement and rising star main broadcaster show that figure can the most mutually switch, it is not necessary to pipe
Reason person's manual operation.Further, advertisement and rising star main broadcaster show the direct broadcasting room of the most corresponding same rising star main broadcaster of figure, therefore, and this
Bright while carrying out business promotion, it is also possible to increase the light exposure of rising star main broadcaster corresponding to this popularization position.
Accompanying drawing explanation
Fig. 1 is the flow chart of the management method that position promoted by live platform in the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawings and specific embodiment the present invention is described in further detail.
Shown in Figure 1, the embodiment of the present invention provides a kind of live platform to promote the management method of position, including following step
Rapid:
S1, direct broadcasting room carry out live during, server sectional drawing random to direct broadcasting room, and using direct broadcasting room sectional drawing as
The acquiescence surface plot of this direct broadcasting room；Manager selects live classification on backstage, uploads the acquiescence picture specifying size, it is intended that for this
The rising star main broadcaster of classification shows figure, will show that this gives tacit consent to surface plot first rising star main broadcaster that this classification is following；
S2, relevant database MySQL increases rising star main broadcaster show the record of figure, and record manager
Operation Log, facilitates background query manager's Operation Log；After recording successfully, increase in high-performance key value database Redis
Adding the caching of a hash data structure, cache contents is rising star main broadcaster's displaying figure, and the acquiescence image data facilitating homepage to need need not
Directly read from caching through data base；If caching increases unsuccessfully, then notify manager " caching increases unsuccessfully ", and rollback number
Operating according to storehouse, if caching increases successfully, then configuration successful, rising star main broadcaster's displaying figure becomes the acquiescence surface plot of direct broadcasting room；
The multiple live classification that S3, selection needs call, merges into a new classification the live classification having identical characteristics；
Website homepage typically has 12 to promote position, and each new classification is arranged with four and promotes position, filters out rising star master from new classification
The direct broadcasting room broadcast, renders in the popularization position specified by the direct broadcasting room filtered out, and corresponding one an of direct broadcasting room promotes position, now
Promote the acquiescence surface plot of the corresponding direct broadcasting room of position display, then the direct broadcasting room ID of the rising star main broadcaster filtered out is write Redis and delay
Deposit；
S4, server determine a need for throwing in advertisement, if it is desired, the selected position promoting position, and input is promoted position and wanted
The direct broadcasting room ID of binding, thus can replace the position of rising star main broadcaster's displaying figure at website homepage, when clicking on popularization position
Also it is the direct broadcasting room ID jumping to specify on backstage；Backstage uploads self-defining advertising pictures, thus can replace and arrange
Rising star main broadcaster shows that figure, the priority of homepage picture presentation are, advertising pictures > rising star main broadcaster shows figure > direct broadcasting room sectional drawing；Choosing
Selecting the shelf life of advertisement, such backstage timed task can shift head onto advertisement automatically after shelf life has arrived automatically
Page display, without the operation that manager is artificial；Select the undercarriage time of advertisement, such backstage timed task can automatically under
Frame after time is up the most automatically advertisement from homepage undercarriage, fill the vacant locations of homepage with rising star main broadcaster's displaying figure；
S5, in MySQL, increase the record of an advertising pictures, and the Operation Log of record manager, facilitate backstage
Searching and managing person's Operation Log；After data base increases and records successfully, Redis increases the caching of a hash data structure, slow
Depositing content is the link of advertisement, advertising pictures, shelf life, undercarriage time, and the ad data facilitating homepage to need requires no
Data base directly reads from caching；If caching increases unsuccessfully, then notify manager " caching increases unsuccessfully ", and rollback data base
Operation；If caching increases successfully, then judging whether advertisement comes into force, if come into force, promoting position display advertisement, if Pending The Entry Into Force,
Promote the acquiescence surface plot of the corresponding direct broadcasting room of position display.
The embodiment of the present invention also provides for a kind of live platform and promotes the management system of position, including server, user terminal, clothes
Business device includes sectional drawing unit, dispensing unit, processing unit, advertisement putting unit,
Sectional drawing unit is used for: direct broadcasting room carry out live during, sectional drawing random to direct broadcasting room, and by direct broadcasting room sectional drawing
Acquiescence surface plot as this direct broadcasting room；
Dispensing unit is used for: select live classification, uploads the acquiescence picture specifying size, it is intended that for the rising star master of this classification
Broadcast displaying figure, will show that this gives tacit consent to surface plot first rising star main broadcaster that this classification is following；At relevant database
MySQL increases a rising star main broadcaster and shows the record of figure, and the Operation Log of record manager, facilitate background query to manage
Member's Operation Log；After recording successfully, high-performance key value database Redis increases the caching of a hash data structure, caching
Content is rising star main broadcaster's displaying figure, and the acquiescence image data facilitating homepage to need requires no data base and directly reads from caching；
If caching increases unsuccessfully, then notify manager " caching increases unsuccessfully ", and rollback database manipulation, if caching increases into
Merit, then configuration successful, displaying figure becomes the acquiescence surface plot of direct broadcasting room, and then instruction processing unit is operated；
Processing unit is used for: select the multiple live classification needing to call, the live classification having identical characteristics is merged into
One new classification；Website homepage typically has 12 to promote position, and each new classification is arranged with four and promotes position, sieves from new classification
Select the direct broadcasting room of rising star main broadcaster, the direct broadcasting room filtered out is rendered in the popularization position specified, corresponding one of direct broadcasting room
Promote position, now promote the acquiescence surface plot of the corresponding direct broadcasting room of position display, then the direct broadcasting room ID of the rising star main broadcaster filtered out
Write Redis caching；
Advertisement putting unit is used for: determine a need for throwing in advertisement, if it is desired, the selected position promoting position, input
Promote the direct broadcasting room ID that position is to be bound, thus can replace the position of rising star main broadcaster's displaying figure at website homepage, work as click
Also it is the direct broadcasting room ID jumping to specify on backstage during popularization position；Self-defining advertising pictures is uploaded on backstage, thus can replace
The rising star main broadcaster's displaying figure arranged, the priority of homepage picture presentation is, advertising pictures > rising star main broadcaster shows figure > live
Between sectional drawing；Selecting the shelf life of advertisement, such backstage timed task can be automatically after shelf life have arrived, automatically extensively
Announcement is shifted homepage onto and is shown, without the operation that manager is artificial；Select the undercarriage time of advertisement, the timed task meeting of such backstage
Automatically after time is up for undercarriage automatically advertisement from homepage undercarriage, fill the vacancy position of homepage with rising star main broadcaster's displaying figure
Put；
In MySQL, increase the record of an advertising pictures, and the Operation Log of record manager, facilitate background query
Manager's Operation Log；After data base increases and records successfully, Redis increases the caching of a hash data structure, in caching
Holding is the link of advertisement, advertising pictures, shelf life, undercarriage time, and the ad data facilitating homepage to need requires no data
Storehouse is directly read from caching；If caching increases unsuccessfully, then notify manager " caching increases unsuccessfully ", and rollback data base behaviour
Make；If caching increases successfully, then judge whether advertisement comes into force, if coming into force, promoting position display advertisement, if Pending The Entry Into Force, pushing away
The acquiescence surface plot of the corresponding direct broadcasting room of wide position display.
Those skilled in the art can carry out various modifications and variations to the embodiment of the present invention, if these amendments and change
Type is within the scope of the claims in the present invention and equivalent technologies thereof, then these amendments and modification are also in protection scope of the present invention
Within.
The prior art that the content not described in detail in description is known to the skilled person.
Claims (10)
1. the management method of a live platform popularization position, it is characterised in that comprise the following steps:
A, server select live classification, need the direct broadcasting room promoted to configure the displaying specified for a part in described live classification
Figure, as the acquiescence surface plot of this part of direct broadcasting room；
B, multiple live classification being merged into a new classification, in website homepage, each new classification is arranged with multiple popularization position,
Screening the direct broadcasting room needing to promote in described new classification, rendered to by the direct broadcasting room filtered out in the popularization position specified, one straight
Promote position for corresponding one between broadcasting, now promote the acquiescence surface plot of the corresponding direct broadcasting room of position display, the direct broadcasting room that then will filter out
Corresponding identiflication number ID writes direct server buffer；
When C, server judge to need to throw in advertisement, the selected particular location promoting position, upload advertisement in selected popularization position, if
Putting shelf life and the undercarriage time of advertisement, increase advertisement in default data base uploads record, and increases a caching；
If caching increases unsuccessfully, then notifying that manager caches increases unsuccessfully, and rollback database manipulation, if caching increases successfully,
Then judging whether advertisement comes into force, if come into force, promoting position display advertisement, if Pending The Entry Into Force, promote the corresponding direct broadcasting room of position display
Acquiescence surface plot.
The management method of position promoted by live platform the most as claimed in claim 1, it is characterised in that also include before step A: institute
State direct broadcasting room carry out live during, server sectional drawing random to direct broadcasting room, and using direct broadcasting room sectional drawing as this direct broadcasting room
Acquiescence surface plot.
The management method of position promoted by live platform the most as claimed in claim 2, it is characterised in that in showing in described popularization position
The priority held is: advertisement ＞ shows figure ＞ direct broadcasting room sectional drawing.
The management method of position promoted by live platform the most as claimed in claim 1, it is characterised in that the concrete operations of step A are:
Server selects live classification, uploads the displaying figure corresponding to direct broadcasting room needing to promote, and increases exhibition in default data base
Diagram upload record, and increase a caching, if caching increases unsuccessfully, then notifying that manager caches increases unsuccessfully, and time
Rolling database manipulation, if caching increases successfully, then configuration successful, described displaying figure becomes the acquiescence surface plot of direct broadcasting room.
The management method of position promoted by live platform the most as claimed in claim 1, it is characterised in that: it is live that described needs are promoted
Between include the direct broadcasting room of rising star main broadcaster.
6. a management system for position promoted by live platform, including server, user terminal, it is characterised in that described server
Including dispensing unit, processing unit, advertisement putting unit,
Described dispensing unit is used for: select live classification, needs the direct broadcasting room configuration promoted for a part in described live classification
The displaying figure specified, as the acquiescence surface plot of this part of direct broadcasting room, then instruction processing unit is operated；
Described processing unit is used for: multiple live classification are merged into a new classification, and in website homepage, each new classification is divided into
It is equipped with multiple popularization position, screens the direct broadcasting room needing to promote in described new classification, render to the direct broadcasting room filtered out to specify
Promoting in position, position promoted by corresponding one an of direct broadcasting room, now promotes the acquiescence surface plot of the corresponding direct broadcasting room of position display, then will
The identiflication number ID that the direct broadcasting room that filters out is corresponding writes direct server buffer；
Described advertisement putting unit is used for: determine a need for throwing in advertisement, if it is desired, the selected particular location promoting position,
Upload advertisement in selected popularization position, shelf life and the undercarriage time of advertisement are set, default data base increases advertisement
Upload record, and increase a caching；If caching increases unsuccessfully, then notifying that manager caches increases unsuccessfully, and rollback number
Operating according to storehouse, if caching increases successfully, then judge whether advertisement comes into force, if come into force, promoting position display advertisement, if do not given birth to
Effect, promotes the acquiescence surface plot of the corresponding direct broadcasting room of position display.
The management system of position promoted by live platform the most as claimed in claim 6, it is characterised in that: described server also includes cutting
Figure unit, for direct broadcasting room carry out live during, sectional drawing random to direct broadcasting room, and direct broadcasting room sectional drawing is live as this
Between acquiescence surface plot.
The management system of position promoted by live platform the most as claimed in claim 7, it is characterised in that in showing in described popularization position
The priority held is: advertisement ＞ shows figure ＞ direct broadcasting room sectional drawing.
The management system of position promoted by live platform the most as claimed in claim 6, it is characterised in that described dispensing unit is specifically used
In: select live classification, upload the displaying figure corresponding to the direct broadcasting room needing to promote, in default data in selected position of promoting
Increase displaying figure in storehouse uploads record, and increases a caching, if caching increases unsuccessfully, then notifies that manager caches increase
Failure, and rollback database manipulation, if caching increases successfully, then configuration successful, described displaying figure becomes the acquiescence of direct broadcasting room
Surface plot.
The management system of position promoted by live platform the most as claimed in claim 6, it is characterised in that: it is straight that described needs are promoted
The direct broadcasting room of rising star main broadcaster is included between broadcasting.
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| CN201610482727.7A CN106162248B (en) | 2016-06-27 | 2016-06-27 | Management method and system that platform promotes position is broadcast live |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610482727.7A CN106162248B (en) | 2016-06-27 | 2016-06-27 | Management method and system that platform promotes position is broadcast live |
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| CN106162248B CN106162248B (en) | 2019-08-23 |
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Application publication date: 20161123 Assignee: Hubei Special Automobile Network Technology Co.,Ltd. Assignor: WUHAN DOUYU NETWORK TECHNOLOGY Co.,Ltd. Contract record no.: X2023980034618 Denomination of invention: Management methods and systems for promotion positions on live streaming platforms Granted publication date: 20190823 License type: Common License Record date: 20230413 |