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CN105430029A - Information interaction method applying image identification and apparatus thereof - Google Patents

Information interaction method applying image identification and apparatus thereof Download PDF

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Publication number
CN105430029A
CN105430029A CN201410456808.0A CN201410456808A CN105430029A CN 105430029 A CN105430029 A CN 105430029A CN 201410456808 A CN201410456808 A CN 201410456808A CN 105430029 A CN105430029 A CN 105430029A
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CN
China
Prior art keywords
information
server end
activity
user
subscriber equipment
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201410456808.0A
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Chinese (zh)
Inventor
吴强
邹林林
顾碧芳
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shanghai Letian Network Technology Co Ltd
Original Assignee
Shanghai Letian Network Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shanghai Letian Network Technology Co Ltd filed Critical Shanghai Letian Network Technology Co Ltd
Priority to CN201410456808.0A priority Critical patent/CN105430029A/en
Publication of CN105430029A publication Critical patent/CN105430029A/en
Pending legal-status Critical Current

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Abstract

The invention provides an information interaction method applying image identification and an apparatus thereof, and relates to the field of image identification technology. The method includes the following steps: a server end accepts registration of a user, and generates and records a code for verifying the identity of the user; the server end records information for an activity; user equipment receives a target image that is provided by a media platform and includes activity information, and uploads interaction confirmation information to the server end; the server end generates and records an interaction information ID that is bound to the user, and sends the interaction information ID to the user equipment; the user equipment generates a reward information two-dimension code after receiving the interaction information ID; confirmation is conducted after an activity provider apparatus receives the reward information two-dimension code; after confirmation, the activity provider apparatus reminds a commitment on the participation degree for a corresponding activity; and the server end counts and records the activity participation of the user. The advantages of the information interaction method applying image identification and the apparatus thereof are that the coverage is wide, the cost is low, easy recording is achieved, and a conventional media placement way will not be changed.

Description

A kind of information interaction method of application image identification and device thereof
Technical field
The present invention relates to a kind of image identification technical field, particularly relate to a kind of information interaction method and device thereof of application image identification.
Background technology
Interaction mode between businessman and client or potential customers has multiple, such as distributes leaflets in street corner, or issues action message by media (TV or paper media), under interesting customer files after action message, can participate among activity.Traditional plane information, or advertisement layout, due to flat content restriction, the content presented is abundant not, lower to the Attraction Degree of user.Therefore application identification target image is that the new interaction mode of carrier also arises at the historic moment, businessman can by the existing action message page, as publicity page, advertising page, the two dimension target Computer image genration recognition features such as word plane, are put into the server end of identification, but after client finds that there is the activity of interest, just target image can be scanned with intelligent platform, through feature identification just identifiable design action message, and participation activity.Have the activity sides such as TV media to provide at present to utilize image recognition, can only be realize simple local target, not produce interaction.
Summary of the invention
For the weak point existed in the problems referred to above, the invention provides a kind of information interaction method and device thereof of application image identification, make its broad covered area, with low cost, for easy record, existing media can not be changed and throw in mode.
In order to solve the problem, the invention provides a kind of information interaction method of application image identification, wherein, comprising the following steps:
The registration of S10, received server-side user, generates and records the coding for confirming user identity;
S20, user install the application program from server end on equipment;
The action message that S30, received server-side provide to movable provider, recording needle, to the feature image of this activity and characteristic information storage file, records activity scene and the resource file of action message simultaneously;
S40, issue from the characteristic image of server end by media platform;
The target image comprising the action message that movable provider provides that S50, user equipment scans or receiving media platform provide, and interactive information upload server end will be confirmed;
After S60, server end confirm the mutual-action behavior information that subscriber equipment is sent, generate and record and user's binding, unique interactive information ID, and this interactive information ID is sent to subscriber equipment;
After S70, subscriber equipment receive interactive information ID, generate incentive message Quick Response Code by application software; When installed application software movable provider's device scan or after receiving incentive message Quick Response Code that subscriber equipment provides, will be confirmed by network and server end;
S80, confirm complete, movable provider's device prompts is for the promise of the movable degree of participation of correspondence; The activity participation of server end counting user record.
Preferably, in described step S30, described activity scene provides switching at runtime Presentation Function, and activity side needs the arrangement according to stroke between active stage, and show different 3D activity scenes in the different time periods, its step is as follows:
Multiple 3D activity scenes of S301, server end record activity side;
The objective result of scanning is issued server end by S302, subscriber equipment;
S303, server end, according to the current date, give different activity scene ID;
The activity scene ID that S304, subscriber equipment return according to server end, the interactive picture of the 3D activity scene that display is corresponding.
Preferably, in described step S50, further comprising the steps of:
S501, subscriber equipment, according to the target identified, confirm the activity scene called;
The target image that S502, user participate in action message is interactive, and triggers mutual-action behavior, and mutual-action behavior is sent to server end by client.
Preferably, in described step S50, add first password and confirm process, described first password confirms that process is: the user cipher that received server-side is sent by subscriber equipment or other distinguish the encrypted message of identity, after decoding, server end confirms information.
Preferably, in described step S70, add the second cryptogram validation process, described second cryptogram validation process is: the user cipher that received server-side is sent by subscriber equipment or other distinguish the encrypted message of identity, after decoding, server end confirms information.
The present invention also provides a kind of device implementing the information interaction method of described application image identification, wherein, comprising:
Subscriber equipment, for scanning, reception, transmission, display information;
Movable provider's equipment, for scanning, reception, transmission, display information;
Media platform equipment, for display, sends information;
Server-side devices, for receiving, recording, send information;
Described server-side devices receives the information that described movable provider's equipment provides, described media platform issues the information from described server-side devices, described subscriber equipment receives the information that described media platform provides, and confirmation is uploaded to described server-side devices, described movable provider's equipment is confirmed by network and described server-side devices after receiving the information that described subscriber equipment provides.
Preferably, described subscriber equipment comprises smart mobile phone, panel computer or notebook computer.
Preferably, described movable provider's equipment comprises smart mobile phone, panel computer, notebook computer or the computer with scanning device.
Preferably, described media platform equipment comprises internet site, the information pushing of server end, newspaper, magazine, billboard, electronic display or TV.
Compared with prior art, the present invention has the following advantages:
The present invention can confirm user identity, and the movable degree of participation of counting user, user and movable provider both sides' statistical history data can be facilitated, improve the interactive of activity, be conducive to movable popularization; Set up subscriber data at server end, movable provider receives only the code confirming user's participation activity and identity, protects the privacy of user.Movable provider is convenient consume activity and custom of adding up client also, thus provides diversity service targetedly.Compared with traditional propagate method, user record and participation activity more flexible easily, this interactive model also has the following advantages: broad covered area, with low cost, for easy record, can not change existing media and throw in mode.
Accompanying drawing explanation
Fig. 1 is schematic flow sheet of the present invention;
Fig. 2 is the structured flowchart of device section of the present invention.
Main element symbol description:
1-media platform equipment 2-subscriber equipment
3-movable provider's equipment 4-server-side devices
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with accompanying drawing and example, the present invention is described in further detail, but example is not as a limitation of the invention.
As shown in Figure 1, embodiments of the invention comprise the following steps:
The registration of S10, received server-side user, generates and records the coding for confirming user identity;
In this process, server end confirms the service that user uses server end to provide, and produces the coding for distinguishing user identity.
S20, user install the application program from server end on equipment;
In this process, subscriber equipment is downloaded and is installed the application program (APP) from server end, and this application program receives the information from server end by being used for, and possesses the recognition capability of target image; And the scenario resources that can transmit according to server, display interactive scene, and incentive message ID generates Quick Response Code, this Quick Response Code is used as the identity confirming activity and the participant participated in.
The action message that S30, received server-side provide to movable provider, recording needle, to the feature image of this activity and characteristic information storage file, records activity scene and the resource file of action message simultaneously;
In this process, when there being movable provider to utilize the service of server end to provide action message, image object is for this reason generated the tag file of the image recognition that is used for identifying by server end.
Described activity scene additionally provides switching at runtime Presentation Function, and such as activity side needs the arrangement according to stroke between active stage, and show different 3D activity scenes in the different time periods, its step is as follows:
Multiple 3D activity scenes of S301, server end record activity side;
The objective result of scanning is issued server end by S302, subscriber equipment;
S303, server end, according to the current date, give different activity scene ID;
The activity scene ID that S304, subscriber equipment return according to server end, the interactive picture of the 3D activity scene that display is corresponding.
S40, issue from the characteristic image of server end by media platform;
In this process, issued by media platform or show the target image from activity side, to identify for subscriber equipment.
The target image comprising the action message that movable provider provides that S50, user equipment scans or receiving media platform provide, and interactive information upload server end will be confirmed;
In this process, user equipment scans, shooting or receiving package are containing the target image of action message, and confirm the instruction participated in if receive, then the application program of installing (APP) will send confirmation to server end.
Subscriber equipment, according to the target identified, confirms the activity scene called; The target image that user participates in action message is interactive, and triggers mutual-action behavior, and mutual-action behavior is sent to server end by client.
Further, add first password and confirm process, described first password confirms that process is: the user cipher that received server-side is sent by subscriber equipment or other distinguish the encrypted message of identity, after decoding, server end confirms information, reduces user by the risk of activity of assuming another's name.
After S60, server end confirm the mutual-action behavior information that subscriber equipment is sent, generate and record and user's binding, unique interactive information ID, and this interactive information ID is sent to subscriber equipment;
In this process, received server-side, will in conjunction with user ID and action message to after user confirms the information participated in, and generates a unique incentive message ID, and incentive message ID is sent to subscriber equipment, for user's participation activity.
After S70, subscriber equipment receive interactive information ID, generate incentive message Quick Response Code by application software; When installed application software movable provider's device scan or after receiving incentive message Quick Response Code that subscriber equipment provides, will be confirmed by network and server end;
In this process, the task Quick Response Code generated by subscriber equipment is voucher, user participates in active task, task Quick Response Code shown by its subscriber equipment, the device scan of movable provider or the task 2 D code information provided to subscriber equipment by network reception, by network to server end acknowledgment of your inquiry; The equipment of movable provider installs the application software (APP) from server end equally, and application software has decoding and the function with server end communication.
Further, add the second cryptogram validation process, described second cryptogram validation process is: the user cipher that received server-side is sent by subscriber equipment or other distinguish the encrypted message of identity, after decoding, server end confirms information, reduces user by the risk of activity of assuming another's name.
S80, confirm complete, movable provider's device prompts is for the promise of the movable degree of participation of correspondence; The activity participation of server end counting user record.
In this process, server end Detection task completes information, coincide, then send confirmation to movable provider's equipment, and carry out record to whole process; The movable provider's equipment receiving confirmation then can be pointed out accordingly for the incentive message of activity completeness.
As shown in Figure 2, the present invention also provides a kind of device implementing the information interaction method of described application image identification, wherein, comprising:
Subscriber equipment 2, for scanning, reception, transmission, display information;
Movable provider's equipment 3, for scanning, reception, transmission, display information;
Media platform equipment 1, for display, sends information;
Server-side devices 4, for receiving, recording, send information.
The information that server-side devices 4 reception activity provider equipment 3 provides, media platform 1 issues the information from server-side devices 4, the information that subscriber equipment 2 receiving media platform 1 provides, and end equipment 4 that confirmation is uploaded onto the server, movable provider's equipment 3 is confirmed by network and server-side devices 4 after receiving the information that subscriber equipment 2 provides.
Preferably, described subscriber equipment 2 comprises smart mobile phone, panel computer and notebook computer.
Preferably, described movable provider's equipment 3 comprises smart mobile phone, panel computer, notebook computer and the computer with scanning device.
Preferably, described media platform equipment 1 comprises internet site, the information pushing of server end, newspaper, magazine, billboard, electronic display and TV.
To the above-mentioned explanation of the disclosed embodiments, professional and technical personnel in the field are realized or uses the present invention.To be apparent for those skilled in the art to the multiple amendment of these embodiments, General Principle as defined herein can without departing from the spirit or scope of the present invention, realize in other embodiments.Therefore, the present invention can not be restricted to these embodiments shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.

Claims (9)

1. an information interaction method for application image identification, is characterized in that, comprises the following steps:
The registration of S10, received server-side user, generates and records the coding for confirming user identity;
S20, user install the application program from server end on equipment;
The action message that S30, received server-side provide to movable provider, recording needle, to the feature image of this activity and characteristic information storage file, records activity scene and the resource file of action message simultaneously;
S40, issue from the characteristic image of server end by media platform;
The target image comprising the action message that movable provider provides that S50, user equipment scans or receiving media platform provide, and interactive information upload server end will be confirmed;
After S60, server end confirm the mutual-action behavior information that subscriber equipment is sent, generate and record and user's binding, unique interactive information ID, and this interactive information ID is sent to subscriber equipment;
After S70, subscriber equipment receive interactive information ID, generate incentive message Quick Response Code by application software; When installed application software movable provider's device scan or after receiving incentive message Quick Response Code that subscriber equipment provides, will be confirmed by network and server end;
S80, confirm complete, movable provider's device prompts is for the promise of the movable degree of participation of correspondence; The activity participation of server end counting user record.
2. the information interaction method of application image identification as claimed in claim 1, it is characterized in that, in described step S30, described activity scene provides switching at runtime Presentation Function, activity side needs the arrangement according to stroke between active stage, show different 3D activity scenes in the different time periods, its step is as follows:
Multiple 3D activity scenes of S301, server end record activity side;
The objective result of scanning is issued server end by S302, subscriber equipment;
S303, server end, according to the current date, give different activity scene ID;
The activity scene ID that S304, subscriber equipment return according to server end, the interactive picture of the 3D activity scene that display is corresponding.
3. the information interaction method of application image identification as claimed in claim 1, is characterized in that, in described step S50, further comprising the steps of:
S501, subscriber equipment, according to the target identified, confirm the activity scene called;
The target image that S502, user participate in action message is interactive, and triggers mutual-action behavior, and mutual-action behavior is sent to server end by client.
4. the information interaction method of application image identification as claimed in claim 1, it is characterized in that, in described step S50, add first password and confirm process, described first password confirms that process is: the user cipher that received server-side is sent by subscriber equipment or other distinguish the encrypted message of identity, after decoding, server end confirms information.
5. the information interaction method of application image identification as claimed in claim 1, it is characterized in that, in described step S70, add the second cryptogram validation process, described second cryptogram validation process is: the user cipher that received server-side is sent by subscriber equipment or other distinguish the encrypted message of identity, after decoding, server end confirms information.
6. implement the claims a device for the information interaction method of the application image identification described in 1, it is characterized in that, comprising:
Subscriber equipment, for scanning, reception, transmission, display information;
Movable provider's equipment, for scanning, reception, transmission, display information;
Media platform equipment, for display, sends information;
Server-side devices, for receiving, recording, send information;
Described server-side devices receives the information that described movable provider's equipment provides, described media platform issues the information from described server-side devices, described subscriber equipment receives the information that described media platform provides, and confirmation is uploaded to described server-side devices, described movable provider's equipment is confirmed by network and described server-side devices after receiving the information that described subscriber equipment provides.
7. device as claimed in claim 6, it is characterized in that, described subscriber equipment comprises smart mobile phone, panel computer or notebook computer.
8. device as claimed in claim 6, it is characterized in that, described movable provider's equipment comprises smart mobile phone, panel computer, notebook computer or the computer with scanning device.
9. device as claimed in claim 6, is characterized in that, described media platform equipment comprises internet site, the information pushing of server end, newspaper, magazine, billboard, electronic display or TV.
CN201410456808.0A 2014-09-10 2014-09-10 Information interaction method applying image identification and apparatus thereof Pending CN105430029A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201410456808.0A CN105430029A (en) 2014-09-10 2014-09-10 Information interaction method applying image identification and apparatus thereof

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201410456808.0A CN105430029A (en) 2014-09-10 2014-09-10 Information interaction method applying image identification and apparatus thereof

Publications (1)

Publication Number Publication Date
CN105430029A true CN105430029A (en) 2016-03-23

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105827724A (en) * 2016-04-21 2016-08-03 马国伟 Method and system for intelligently recognizing and feeding back information
CN107729390A (en) * 2017-09-19 2018-02-23 广东小天才科技有限公司 Application pushing method, system, client and application server
CN107818264A (en) * 2017-10-16 2018-03-20 深圳市英尔科技有限公司 Environmental protecting commonweal activity monitoring method, equipment and computer-readable recording medium
CN112307974A (en) * 2020-10-31 2021-02-02 海南大学 User behavior content coding and decoding method of cross-data information knowledge mode

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002260099A (en) * 2001-03-05 2002-09-13 Toshiba Tec Corp Commodity sales data processor, portable electronic terminal, commodity sales system, and coupon discounting method and program
CN101901437A (en) * 2009-05-25 2010-12-01 北京华商创展科技有限公司 Off-line experience store management system and method
CN102592156A (en) * 2012-01-14 2012-07-18 上海宏蝠网络有限公司 Information interaction method and system thereof with application of two-dimension codes

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002260099A (en) * 2001-03-05 2002-09-13 Toshiba Tec Corp Commodity sales data processor, portable electronic terminal, commodity sales system, and coupon discounting method and program
CN101901437A (en) * 2009-05-25 2010-12-01 北京华商创展科技有限公司 Off-line experience store management system and method
CN102592156A (en) * 2012-01-14 2012-07-18 上海宏蝠网络有限公司 Information interaction method and system thereof with application of two-dimension codes

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105827724A (en) * 2016-04-21 2016-08-03 马国伟 Method and system for intelligently recognizing and feeding back information
CN107729390A (en) * 2017-09-19 2018-02-23 广东小天才科技有限公司 Application pushing method, system, client and application server
CN107729390B (en) * 2017-09-19 2020-12-25 广东小天才科技有限公司 Application pushing method, system, client and application server
CN107818264A (en) * 2017-10-16 2018-03-20 深圳市英尔科技有限公司 Environmental protecting commonweal activity monitoring method, equipment and computer-readable recording medium
CN107818264B (en) * 2017-10-16 2020-04-14 深圳市英尔科技有限公司 Environment-friendly public welfare activity monitoring method and device and computer readable storage medium
CN112307974A (en) * 2020-10-31 2021-02-02 海南大学 User behavior content coding and decoding method of cross-data information knowledge mode

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Application publication date: 20160323