CN105187864A - Method for recommending associated product information based on television program content - Google Patents
Method for recommending associated product information based on television program content Download PDFInfo
- Publication number
- CN105187864A CN105187864A CN201510561111.4A CN201510561111A CN105187864A CN 105187864 A CN105187864 A CN 105187864A CN 201510561111 A CN201510561111 A CN 201510561111A CN 105187864 A CN105187864 A CN 105187864A
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- Prior art keywords
- program
- commodity
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention relates to the field of intelligent product application, discloses a method for recommending associated product information based on television program content, and provides an interaction channel for users to check associated product information related to the television program content conveniently and rapidly. The method comprises the steps of: A, setting special commodity zones for the current hit programs based on a commodity background in advance, and realizing associative correspondence between commodity labels and live programs; B, carrying out channel recognition analysis to obtain channel name of the currently broadcasting program according to the currently broadcasting live program; C, analyzing to obtain name and type of the currently broadcasting live program based on a live EPG background combined with the channel name of the currently broadcasting program obtained in step B; D, and judging whether the currently broadcasting program has the corresponding special commodity zone, if so, recommending commodities associated with the program for the user directly, and if not, recommending commodities corresponding to the type of the program for the user according to the program type. The method for recommending associated product information is applicable to intelligent television.
Description
Technical field
The present invention relates to intelligent artifact application, be specifically related to a kind of method of recommending associated articles information based on content of TV program.
Background technology
Traditional tv, for user, always is passive rating TV programme, namely " sees TV "; And we wish user's " with TV ", " object for appreciation TV " now; often can run into such situation; see that the clothes of certain performer on TV is very beautiful; want to buy; but there is no corresponding entrance, by method of the present invention, for user provides corresponding passage; realizing user just can buy for the commodity seen when watching certain TV programme, namely seeing i.e. gained.
Summary of the invention
Technical problem to be solved by this invention is: propose a kind of method of recommending associated articles information based on content of TV program, for user provides convenience, checks that content of TV program is associated the exchange channels of merchandise news quickly.
The present invention solves the problems of the technologies described above adopted scheme: a kind of method of recommending associated articles information based on content of TV program, comprises the following steps:
A, in advance the setting of commodity prefecture is carried out to current hot broadcast program based on commodity backstage, and with the classification of programme televised live, correspondence is associated to Commercial goods labels;
The programme televised live that B, basis are being play, goes out just at the channel designation of broadcast program by channel discriminance analysis;
C, draw title and the classification of the programme televised live play based on the channel designation analysis of playing obtained in live EPG backstage integrating step B;
D, judging whether the current program play has corresponding commodity prefecture, if had, then directly for user recommends this program dependent merchandise, if do not had, then according to program category, is user's recommendation commodity corresponding to program category.
Further, in steps A, describedly in advance the setting of commodity prefecture is carried out to current hot broadcast program, refer to and commodity prefecture associated with it is set according to current hot broadcast programm name.
Further, in steps A, described Commercial goods labels comprises: child, love, family.
Further, in step B, describedly gone out the channel designation play by channel discriminance analysis, refer to and sectional drawing and identification are carried out to the channel identication of current playing program, to identify the channel of current playing program.
The invention has the beneficial effects as follows: for user provides convenience, checks that content of TV program is associated the exchange channels of merchandise news quickly; Allow user prefer with TV, to play TV, improve the Homes Using TV of TV, for user opens convenient life new experience.
Accompanying drawing explanation
Fig. 1 the present invention is based on the method flow diagram that content of TV program recommends associated articles information.
Embodiment
The present invention is intended to propose a kind of method of recommending associated articles information based on content of TV program, for user provides convenience, checks that content of TV program is associated the exchange channels of merchandise news quickly.
The method based on content of TV program recommendation associated articles information in the present invention comprises:
First, in advance the setting of commodity prefecture is carried out to current hot broadcast program based on commodity backstage, and with the classification of programme televised live, correspondence is associated to Commercial goods labels; " commodity backstage " described here refers to the converging information platform of commodity; Associated articles information recommendation mode in the present invention has two kinds: 1, carry out the setting of commodity prefecture to current hot broadcast program, refer to and commodity prefecture associated with it is set according to current hot broadcast programm name, such as, for current hot broadcast TV programme " we marry " arranges dependent merchandise prefecture (as: acting the leading role Huang Haibo and the round relevant dress ornament of height); 2, with the classification of programme televised live, correspondence is associated to Commercial goods labels: Commercial goods labels here refers to that the use object of commodity divides, as: child, love, family etc.; Such as to during correspondence, program animation type programs is associated with baby care products carrying out associating; Above-mentioned setting has been configured by TV programme operator.
Carry out content of TV program recommend associated articles information time, its flow process as shown in Figure 1:
1, according to the programme televised live play, go out just at the channel designation of broadcast program by channel discriminance analysis;
In this step, can by identifying that current channel mark (channel station symbol) is known current just at the channel designation of broadcast program;
2, title and the classification of the programme televised live play is drawn based on the channel designation analysis of playing obtained in live EPG backstage integrating step 1;
In this step, known title and this program generic of the program that current channel is being play by inquiry EPG table on EPG backstage;
3, judge whether the current program play has corresponding commodity prefecture, if had, then directly for user recommends this program dependent merchandise, if do not had, then according to program category, for user recommends the commodity corresponding to program category.
Embodiment:
Such as, what current locale TV 5 channel was corresponding is " Sichuan satellite TV ", and this channel is current just hot broadcast " we marry ";
First, what television system knew that user sees by channel identification is " Sichuan satellite TV "; After identifying " Sichuan satellite TV ", based on live EPG backstage, show that the classification that this time plays " we marry " and this program is love, domestic play; Then judge that this program has corresponding commodity prefecture (the commodity prefecture pre-set), then push Huang Haibo and the round relevant dress ornament merchandise news of height directly to user.
Claims (4)
1. recommend a method for associated articles information based on content of TV program, it is characterized in that, comprise the following steps:
A, in advance the setting of commodity prefecture is carried out to current hot broadcast program based on commodity backstage, and with the classification of programme televised live, correspondence is associated to Commercial goods labels;
The programme televised live that B, basis are being play, goes out just at the channel designation of broadcast program by channel discriminance analysis;
C, draw title and the classification of the programme televised live play based on the channel designation analysis of playing obtained in live EPG backstage integrating step B;
D, judging whether the current program play has corresponding commodity prefecture, if had, then directly for user recommends this program dependent merchandise, if do not had, then according to program category, is user's recommendation commodity corresponding to program category.
2. a kind of method of recommending associated articles information based on content of TV program as claimed in claim 1, it is characterized in that, in steps A, describedly in advance the setting of commodity prefecture is carried out to current hot broadcast program, refer to and commodity prefecture associated with it is set according to current hot broadcast programm name.
3. a kind of method of recommending associated articles information based on content of TV program as claimed in claim 1, it is characterized in that, in steps A, described Commercial goods labels comprises: child, love, family.
4. a kind of method of recommending associated articles information based on content of TV program as claimed in claim 1, it is characterized in that, in step B, describedly gone out the channel designation play by channel discriminance analysis, refer to and sectional drawing and identification are carried out to the channel identication of current playing program, to identify the channel of current playing program.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510561111.4A CN105187864A (en) | 2015-09-07 | 2015-09-07 | Method for recommending associated product information based on television program content |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510561111.4A CN105187864A (en) | 2015-09-07 | 2015-09-07 | Method for recommending associated product information based on television program content |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105187864A true CN105187864A (en) | 2015-12-23 |
Family
ID=54909665
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510561111.4A Pending CN105187864A (en) | 2015-09-07 | 2015-09-07 | Method for recommending associated product information based on television program content |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105187864A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106791999A (en) * | 2016-11-17 | 2017-05-31 | 康佳集团股份有限公司 | A kind of method and system of the advertisement putting based on live telecast |
| CN110830835A (en) * | 2020-01-13 | 2020-02-21 | 南京创维信息技术研究院有限公司 | System and method for marking and displaying target of smart television |
| CN110996144A (en) * | 2019-12-19 | 2020-04-10 | 哈尔滨工业大学 | Television user viewing preference analysis method |
| CN112016986A (en) * | 2019-05-31 | 2020-12-01 | 阿里巴巴集团控股有限公司 | Commodity information display method and device and electronic equipment |
| CN112203139A (en) * | 2020-10-12 | 2021-01-08 | 广州欢网科技有限责任公司 | Program content identification method and intelligent system of intelligent television |
| WO2022017018A1 (en) * | 2020-07-22 | 2022-01-27 | 聚好看科技股份有限公司 | Display device, server, and video recommending method |
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| US20100076868A1 (en) * | 2008-09-25 | 2010-03-25 | Huawei Technologies Co., Ltd. | Method and system for realizing a video shop |
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| CN104519412A (en) * | 2014-11-25 | 2015-04-15 | 四川长虹电器股份有限公司 | Television shopping method based on two-dimension code |
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2015
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Patent Citations (9)
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| CN101038652A (en) * | 2007-05-15 | 2007-09-19 | 倚天资讯股份有限公司 | Method and apparatus for instantaneously prerecording content of goods and bought goods from broadcast |
| US20100076868A1 (en) * | 2008-09-25 | 2010-03-25 | Huawei Technologies Co., Ltd. | Method and system for realizing a video shop |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106791999A (en) * | 2016-11-17 | 2017-05-31 | 康佳集团股份有限公司 | A kind of method and system of the advertisement putting based on live telecast |
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| CN112016986A (en) * | 2019-05-31 | 2020-12-01 | 阿里巴巴集团控股有限公司 | Commodity information display method and device and electronic equipment |
| CN110996144A (en) * | 2019-12-19 | 2020-04-10 | 哈尔滨工业大学 | Television user viewing preference analysis method |
| CN110830835A (en) * | 2020-01-13 | 2020-02-21 | 南京创维信息技术研究院有限公司 | System and method for marking and displaying target of smart television |
| WO2022017018A1 (en) * | 2020-07-22 | 2022-01-27 | 聚好看科技股份有限公司 | Display device, server, and video recommending method |
| CN112203139A (en) * | 2020-10-12 | 2021-01-08 | 广州欢网科技有限责任公司 | Program content identification method and intelligent system of intelligent television |
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| RJ01 | Rejection of invention patent application after publication | ||
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Application publication date: 20151223 |