CN105187557A - Internet of Vehicles advertisement push method based on browsing history - Google Patents
Internet of Vehicles advertisement push method based on browsing history Download PDFInfo
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- CN105187557A CN105187557A CN201510633487.1A CN201510633487A CN105187557A CN 105187557 A CN105187557 A CN 105187557A CN 201510633487 A CN201510633487 A CN 201510633487A CN 105187557 A CN105187557 A CN 105187557A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
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- Computer Networks & Wireless Communication (AREA)
- Economics (AREA)
- Marketing (AREA)
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- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an Internet of Vehicles WIFI advertisement release system, which belongs to the field of Internet of Vehicles information release and is used for solving the problem of blindness in information release of an advertisement release system within a vehicle WIFI signal coverage area. The Internet of Vehicles WIFI advertisement release system has the technical essentials of comprising an advertisement release platform and a network access device, wherein the network access device is mainly composed of a modem, a mobile communication terminal and a WIFI module, the WIFI module reads a web browsing history of a wireless terminal user, and the advertisement release platform obtains the browsing history and pushes a commodity advertisement matched with the browsing history. Beneficial effect is that resistance feeling of the vehicle WIFI users to the blind advertisements is reduced.
Description
Technical field
The present invention relates to a kind of advertisement sending method, particularly relating to a kind of car networked advertisement method for pushing based on browsing record.
Background technology
Existing mobile network access generally provides network insertion service for all mobile terminal devices in its WIFI signal coverage, the input of its advertising message is the information pushing centered by advertisement operators, advertisement is only thrown in for target group WIFI position in its advertisement backstage, this advertisement putting mode can make WIFI user receive its unwanted advertising message a large amount of, thus cause dislike resentment, general, WIFI module can carry out record to the browsing information of user, and use user's browsing information can know the comparatively interested commodity of vehicle WIFI user, according to its network browsing record, Related product can be issued, thus increase client to the interest-degree of advertisement, to reduce the dislike mood of user to advertisement.
The access of existing mobile network carries out the propelling movement of advertising message for the positional information of target group, target group is constantly flowing, the specific aim of its advertisement pushed is relatively wide in range, can not for a certain individuality, and when user accesses by WIFI issuing advertisement information, after user leaves this WIFI coverage, advertisement cannot be continued.
Summary of the invention
The present invention is in order to solve in vehicle WIFI signal coverage, and advertisement distributing system information pushing exists the problem of blindness, and object is to improve user to the attention rate of vehicle user to advertisement in vehicle WIFI signal coverage.
To achieve these goals, following technical scheme is adopted:
Based on the car networked advertisement method for pushing browsing record, have:
In vehicle, make the mobile network wireless signal of access be converted to the WIFI wireless signal of WLAN (wireless local area network), share mobile wireless network for multiple wireless terminal simultaneously, and the step of accessing Internet;
Read the network browsing record of wireless terminal user, and propelling movement browses with this step recording the Commdity advertisement information matched.
Supplementing as technical scheme, network browsing record is merchandise classification and the trade name of the shopping website that user browses; And mate as keyword with the commodity in ad distribution platform, will there is the link push of the commodity of matching degree in advertisement position.
Supplementing as technical scheme, described method also has wireless terminal when being connected to wireless network, and the authentication step of the login authentication page, is proved to be successful, and wireless terminal can accessing Internet.
Supplementing as technical scheme, when wireless terminal is connected to wireless network, the step that the login authentication page carries out authentication realizes in mobile phone short message verification mode.
Supplementing as technical scheme, realize the method using a kind of car networked advertisement delivery system based on information of vehicles, comprise ad distribution platform, network access device and OBD communication module, described network access device is primarily of modulator-demodulator, mobile communication module and WIFI module composition, the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN (wireless local area network) by modulator-demodulator, share mobile wireless network for multiple wireless terminal simultaneously, and accessing Internet, described WIFI module reads the network browsing record of wireless terminal user, ad distribution platform obtains this and browses record, and propelling movement browses with this Commdity advertisement information recording and match.
Supplementing as technical scheme, described method also has acquisition wireless terminal location information, and pushes the step of position location periphery merchandise news.
Supplementing as technical scheme, in ad distribution platform, vendor location information is mated with vehicle present position, the link and address with the businessman of matching degree is pushed in the advertisement position on the login authentication page.
As technical scheme supplement, described method also has when the wireless terminal of pushed advertisement leaves wireless signal coverage, advertisement with short message mode issuing advertisement information to the step on user mobile phone.
Beneficial effect: WIFI module of the present invention reads the network browsing record of wireless terminal user, ad distribution platform obtains this and browses record, and propelling movement browses with this Commdity advertisement information recording and match, improve the correlation of ad distribution, namely solving the existing blindness of car networked advertisement method for pushing releasing advertisements based on browsing record, slow down the resentment of vehicle WIFI user to blind advertisement.
Authentication module checking of the present invention has the mobile communication terminal device of WIFI function, advertisement pushing is carried out by the advertisement position of login authentication page, without the need to independent down load application program, compatible strong, be applicable to the various network-termination device with WIFI function, be applicable to the network-termination device of various operating system.And verification mode have recorded subscriber phone number, the wireless terminal achieving pushed advertisement still continues as the function of pushes customer advertisement after leaving the wireless signal coverage of WIFI module.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the inventive method;
Fig. 2 is the structural scheme of mechanism of the car networked advertisement delivery system based on information of vehicles of the present invention;
Fig. 3 is the software flow pattern of embodiment 5.
Embodiment
In order to more clearly set forth the invention, the present invention is further described in conjunction with the embodiments.
Embodiment 1:
A kind of car networked advertisement delivery system based on information of vehicles, comprise ad distribution platform, network access device and OBD communication module, described network access device is primarily of modulator-demodulator, mobile communication module and WIFI module composition, the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN (wireless local area network) by modulator-demodulator, share mobile wireless network for multiple wireless terminal simultaneously, and accessing Internet, described WIFI module reads the network browsing record of wireless terminal user, ad distribution platform obtains this and browses record, and propelling movement browses with this Commdity advertisement information recording and match.
Use said method, realizing a kind of car networked advertisement method for pushing based on browsing record, having, in vehicle, make the mobile network wireless signal of access be converted to the WIFI wireless signal of WLAN (wireless local area network), share mobile wireless network for multiple wireless terminal simultaneously, and the step of accessing Internet;
Read the network browsing record of wireless terminal user, and propelling movement browses with this step recording the Commdity advertisement information matched, network browsing record is merchandise classification and the trade name of the shopping website that user browses; And mate as keyword with the commodity in ad distribution platform, will there is the link push of the commodity of matching degree in advertisement position.
Embodiment 2:
There is the technical scheme identical with embodiment 1, difference is: described method also has wireless terminal when being connected to wireless network, the authentication step of the login authentication page, be proved to be successful, wireless terminal can accessing Internet, when wireless terminal is connected to wireless network, the step that the login authentication page carries out authentication realizes in mobile phone short message verification mode.
Embodiment 3:
There is the technical scheme identical with embodiment 1, difference is: described method also has acquisition wireless terminal location information, and push the step of position location periphery merchandise news, in ad distribution platform, vendor location information is mated with vehicle present position, the link and address with the businessman of matching degree is pushed in the advertisement position on the login authentication page.
Embodiment 4:
For any embodiment in embodiment 1-3, also have when the wireless terminal of pushed advertisement leaves wireless signal coverage, advertisement with short message mode issuing advertisement information to the step on user mobile phone.
Embodiment 5:
Present embodiment discloses a kind of car networking WIFI advertisement sending method, for using software simulating, its concrete software flow is shown in Figure 3.
The above; be only the present invention's preferably embodiment; but protection scope of the present invention is not limited thereto; anyly be familiar with those skilled in the art in the technical scope that the present invention discloses; be equal to according to technical scheme of the present invention and inventive concept thereof and replace or change, all should be encompassed within protection scope of the present invention.
Claims (9)
1., based on the car networked advertisement method for pushing browsing record, it is characterized in that having:
In vehicle, make the mobile network wireless signal of access be converted to the WIFI wireless signal of WLAN (wireless local area network), share mobile wireless network for multiple wireless terminal simultaneously, and the step of accessing Internet;
Read the network browsing record of wireless terminal user, and propelling movement browses with this step recording the Commdity advertisement information matched.
2. as claimed in claim 1 based on the car networked advertisement method for pushing browsing record, it is characterized in that, network browsing record is merchandise classification and the trade name of the shopping website that user browses; And mate as keyword with the commodity in ad distribution platform, will there is the link push of the commodity of matching degree in advertisement position.
3. as claimed in claim 2 based on the car networked advertisement method for pushing browsing record, it is characterized in that, also have wireless terminal when being connected to wireless network, the authentication step of the login authentication page, is proved to be successful, and wireless terminal can accessing Internet.
4. as claimed in claim 3 based on the car networked advertisement method for pushing browsing record, it is characterized in that, when wireless terminal is connected to wireless network, the step that the login authentication page carries out authentication realizes in mobile phone short message verification mode.
5. as claimed in claim 1 or 2 or 3 or 4 based on the car networked advertisement method for pushing browsing record, it is characterized in that, realize the method using a kind of car networked advertisement delivery system based on information of vehicles, comprise ad distribution platform, network access device and OBD communication module, described network access device is primarily of modulator-demodulator, mobile communication module and WIFI module composition, the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN (wireless local area network) by modulator-demodulator, share mobile wireless network for multiple wireless terminal simultaneously, and accessing Internet, described WIFI module reads the network browsing record of wireless terminal user, ad distribution platform obtains this and browses record, and propelling movement browses with this Commdity advertisement information recording and match.
6. as claimed in claim 5 based on the car networked advertisement method for pushing browsing record, it is characterized in that also having and obtain wireless terminal location information, and push the step of position location periphery merchandise news.
7. as claimed in claim 6 based on the car networked advertisement method for pushing browsing record, it is characterized in that, in ad distribution platform, vendor location information is mated with vehicle present position, the link and address with the businessman of matching degree is pushed in the advertisement position on the login authentication page.
8. as claimed in claim 1 or 2 or 3 or 4 based on the car networked advertisement method for pushing browsing record, it is characterized in that, also have when the wireless terminal of pushed advertisement leaves wireless signal coverage, advertisement with short message mode issuing advertisement information to the step on user mobile phone.
9. as claimed in claim 7 based on the car networked advertisement method for pushing browsing record, it is characterized in that, also have when the wireless terminal of pushed advertisement leaves wireless signal coverage, advertisement with short message mode issuing advertisement information to the step on user mobile phone.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510633487.1A CN105187557A (en) | 2015-09-29 | 2015-09-29 | Internet of Vehicles advertisement push method based on browsing history |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510633487.1A CN105187557A (en) | 2015-09-29 | 2015-09-29 | Internet of Vehicles advertisement push method based on browsing history |
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| CN105187557A true CN105187557A (en) | 2015-12-23 |
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| CN201510633487.1A Pending CN105187557A (en) | 2015-09-29 | 2015-09-29 | Internet of Vehicles advertisement push method based on browsing history |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107040556A (en) * | 2016-02-04 | 2017-08-11 | 厦门长潮易屏信息科技有限公司 | A kind of accurate information method for pushing and system based on vehicle-mounted wifi wireless networks |
| CN108765018A (en) * | 2018-05-31 | 2018-11-06 | 重庆市城投金卡信息产业股份有限公司 | Based on the associated adaptive advertisement pushing method and system of people's vehicle |
| CN111262926A (en) * | 2020-01-15 | 2020-06-09 | 西安文理学院 | Personalized advertisement recommendation system based on mobile phone use data |
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2015
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Patent Citations (6)
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107040556A (en) * | 2016-02-04 | 2017-08-11 | 厦门长潮易屏信息科技有限公司 | A kind of accurate information method for pushing and system based on vehicle-mounted wifi wireless networks |
| CN108765018A (en) * | 2018-05-31 | 2018-11-06 | 重庆市城投金卡信息产业股份有限公司 | Based on the associated adaptive advertisement pushing method and system of people's vehicle |
| CN108765018B (en) * | 2018-05-31 | 2022-06-03 | 重庆市城投金卡信息产业(集团)股份有限公司 | Self-adaptive advertisement pushing method and system based on man-vehicle association |
| CN111262926A (en) * | 2020-01-15 | 2020-06-09 | 西安文理学院 | Personalized advertisement recommendation system based on mobile phone use data |
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Application publication date: 20151223 |