CN105117418B

CN105117418B - Service information management system and method based on search

Info

Publication number: CN105117418B
Application number: CN201510459817.XA
Authority: CN
Inventors: 沈抖; 李彦宏; 何海文; 向海龙; 王海峰; 曹晓冬
Original assignee: Baidu Online Network Technology Beijing Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd
Priority date: 2015-07-30
Filing date: 2015-07-30
Publication date: 2022-02-18
Anticipated expiration: 2035-07-30
Also published as: CN105117418A

Abstract

The invention discloses a service information management system and method based on search, wherein the system comprises: the system comprises a plurality of user clients, a service information management platform and a plurality of user clients, wherein the user clients are used for sending search words input by users to the service information management platform and receiving recommendation information fed back by the service information management platform; the service provider client is used for counting the behavior of the user on the corresponding service provider to generate statistical information and feeding the statistical information back to the service information management platform; and the service information management platform is used for generating recommendation information, providing the recommendation information in a result page, generating behavior data according to the statistical information of the users fed back by the plurality of service providers, and managing the service information data of the users. The system combines the search words with the attribute information of the user to provide recommendation information such as service providers or commodities for the user, and accurately recommends commodities, services, merchants, preferential information and the like which the user is interested in to the user according to the user behavior data and the click and purchase data of the user, so that the user experience is improved.

Description

Service information management system and method based on search

Technical Field

The invention relates to the technical field of internet, in particular to a service information management system and method based on search.

Background

Shopping search is developed from a comparison shopping website, and the initial idea of comparison shopping is to provide a consumer with comparison data in the aspects of commodity price, website reputation, shopping convenience and the like from various online retail websites, provide convenience for the online consumer, and provide opportunities for popularizing products for more merchants. In the related art, a conventional shopping search generally provides a user with a related product and related information of the related product (such as price, sales amount, evaluation information, etc. of the product) according to a search term input by the user, and the user can pay for and purchase the corresponding product according to his or her own needs.

However, there are the following problems: (1) the shopping searching mode is usually only that a user searches on a shopping website, and the shopping website provides products related to search terms input by the user for the user according to the search terms of the user, so that the search result is single and one-sided; (2) when a user purchases and pays in a payment interface, if the balance of a payment account of the user is not enough to pay for the purchase, the user often receives related prompts of insufficient balance and no purchase, so that the user can only recharge the payment account or select other modes of a payable bank card to pay for the purchase, the payment experience of the user is poor, and the consumption experience of the user is poor.

Disclosure of Invention

The object of the present invention is to solve at least to some extent one of the above mentioned technical problems.

Therefore, a first object of the present invention is to provide a search-based service information management system, which combines search terms with attribute information of a user to provide recommended information such as service providers or goods to the user, so that shopping search results of the user are richer, personalized recommendation is improved, and goods, services, merchants, rebates, offer information, etc. which are interested in the user are accurately recommended to the user based on user behavior data, user click and purchase data, thereby improving consumption experience of the user.

A second object of the present invention is to provide a service information management method based on search.

To achieve the above object, an embodiment of a first aspect of the present invention provides a search-based service information management system, including: the system comprises a plurality of user clients, a service information management platform and a plurality of service provider clients. The user client is used for sending a search word input by a user to the service information management platform and receiving recommendation information fed back by the service information management platform, and the user has a first ID (identity identifier) registered in the service information management platform; the service provider client is used for counting the behavior of the user on the corresponding service provider to generate statistical information and feeding the statistical information back to the service information management platform; and the service information management platform is used for acquiring the attribute information of the user according to the first ID, generating recommendation information according to the search terms and the attribute information, providing the recommendation information in the search result page, generating behavior data of the user according to the statistical information of the user fed back by the plurality of service provider clients, and managing the service information data of the user according to the behavior data of the user.

The service information management system based on search of the embodiment of the invention can obtain the attribute information of the user according to the first ID when the user registers on the service information management platform after receiving the search word input by the user sent by the user client through the service information management platform, generate the recommendation information according to the search word and the attribute information and provide the recommendation information such as information of a service provider or goods in the search result page, when the user selects and enters a certain service provider, the service provider client counts the behavior of the user at the service provider to generate statistical information and feeds the statistical information back to the service information management platform, the service information management platform generates the behavior data of the user according to the statistical information and manages the service information data of the user according to the behavior data, namely, the search word is combined with the attribute information of the user to provide the service provider or goods recommendation information to the user, the shopping search results of the user are richer, personalized recommendation is improved, commodities, services, merchants, rebates, preferential information and the like which the user is interested in are accurately recommended to the user according to the user behavior data and the clicking and purchasing data of the user, and the consumption experience of the user is improved.

To achieve the above object, according to a second aspect of the present invention, there is provided a method for managing service information based on search, including: a user client sends a search word input by a user to a service information management platform, wherein the user has a first ID registered in the service information management platform; a plurality of service provider clients count the behavior of the user at the corresponding service provider to generate statistical information, and feed the statistical information back to the service information management platform; the service information management platform acquires attribute information of the user according to the first ID, generates recommendation information according to the search word and the attribute information, and provides the recommendation information in a search result page; and the service information management platform generates behavior data of the user according to the statistical information of the user fed back by the service provider clients, and manages the service information data of the user according to the behavior data of the user.

The service information management platform can obtain the attribute information of a user according to a first ID when the user registers on the service information management platform after receiving a search word input by the user sent by a user client, generate recommendation information according to the search word and the attribute information and provide the recommendation information, such as information of a service provider or goods, in a search result page, when the user selects and enters a certain service provider, the service provider client counts the behavior of the user at the service provider to generate statistical information and feeds the statistical information back to the service information management platform, the service information management platform generates behavior data of the user according to the statistical information and manages the service information data of the user according to the behavior data, namely, the search word is combined with the attribute information of the user to provide the service provider or goods recommendation information for the user, the shopping search results of the user are richer, personalized recommendation is improved, commodities, services, merchants, rebates, preferential information and the like which the user is interested in are accurately recommended to the user according to the user behavior data and the clicking and purchasing data of the user, and the consumption experience of the user is improved.

Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.

Drawings

The above and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:

fig. 1 is a schematic structural diagram of a search-based service information management system according to an embodiment of the present invention;

FIG. 2 is a schematic structural diagram of a service information management platform according to one embodiment of the present invention;

FIG. 3 is a block diagram of a recommendation module according to one embodiment of the present invention;

FIG. 4 is a block diagram of a recommendation sub-module according to one embodiment of the present invention;

FIG. 5 is a block diagram of a recommendation sub-module according to another embodiment of the present invention; and

fig. 6 is a flowchart of a search-based service information management method according to an embodiment of the present invention.

Detailed Description

Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.

A search-based service information management system and method according to an embodiment of the present invention will be described with reference to the accompanying drawings.

The embodiment of the invention provides a service information management system based on search, which comprises: the system comprises a plurality of user clients, a service information management platform and a plurality of service provider clients, wherein the user clients are used for sending search words input by a user to the service information management platform and receiving recommendation information fed back by the service information management platform, and the user has a first ID registered in the service information management platform; the service provider client is used for counting the behaviors of the user in the corresponding service provider to generate statistical information and feeding the statistical information back to the consumption platform; and the service information management platform is used for acquiring the attribute information of the user according to the first ID, generating recommendation information according to the search terms and the attribute information, providing the recommendation information in the search result page, generating behavior data of the user according to the statistical information of the user fed back by the plurality of service provider clients, and managing the service information data of the user according to the behavior data of the user.

Fig. 1 is a schematic structural diagram of a search-based service information management system according to an embodiment of the present invention. As shown in fig. 1, the search-based service information management system may include: a plurality of user clients 100, a service information management platform 200, and a plurality of service provider clients 300.

Specifically, the plurality of user clients 100 may be configured to send a search word input by a user to the service information management platform 200, and receive recommendation information fed back by the service information management platform 200, where the user has a first ID registered in the service information management platform, and may be understood as the user registered in the service information management platform and has a corresponding user name.

The service provider client 300 may be configured to count the behavior of the user at the corresponding service provider to generate statistical information, and feed the statistical information back to the service information management platform 200. In the embodiment of the present invention, the above behavior may be understood as specific operation behaviors of input, selection, click, etc. performed by a user at a service provider client 300 (e.g., a merchant client), and the above statistical information may be understood as consumption statistical information, i.e., statistical information of products selected and purchased by the user at, for example, the merchant client, information of the number of products purchased, price of products purchased, etc.

For example, a user purchases a certain product at a certain service provider (e.g., a certain merchant) through the service provider client 300 (e.g., a merchant client), when the user finishes purchasing and submits an order, the service provider client 300 (e.g., a merchant client) may count the entire operation behavior of the user, count information such as a product selected by the user in the current purchase behavior, the number of selected products, unit price, and total amount of purchased products, and feed the counted information back to the service information management platform 200 when the user submits settlement or payment operation.

Optionally, in an embodiment of the present invention, the user may consume in the service provider corresponding to the service provider client 300 according to the first ID, and the service provider client 300 may generate the statistical information according to the first ID. It can be understood that the service provider client 300 and the service information management platform 200 may have the first ID of the user at the same time, that is, the user may perform a login operation on the service information management platform 200 according to the first ID, or may perform a consuming operation by logging in the service provider client 300 according to the first ID. This enables the user to log in the service provider client 300 according to the first ID, perform operations such as consumption in the service provider corresponding to the service provider client 300, and when the user submits operations such as settlement or payment, the service provider client 300 can count the statistical information of the user corresponding to the first ID according to the first ID. Thus, by the service provider client 300 having the first ID of the user together with the service information management platform 200, the management of the user is facilitated.

The service information management platform 200 may be configured to acquire attribute information of a user according to the first ID, generate recommendation information according to the search term and the attribute information, provide the recommendation information in the search result page, generate behavior data of the user according to statistical information of the user fed back by the plurality of service provider clients 300, and manage service information data of the user according to the behavior data of the user. In an embodiment of the present invention, the attribute information of the user may include, but is not limited to, geographic information, gender, age, occupation, social identity information (e.g., educator, musician, etc.), family role (e.g., father, husband, etc.), business interest (e.g., stocks, fund, etc.), consumption habit (e.g., user is used to consume at a fixed service provider, used to buy punk style articles, etc.), and the like.

More specifically, the service information management platform 200 may, upon receiving a search term input by a user sent by the user client 100, obtain attribute information of the user according to a first ID of the user, perform a search according to the attribute information and the received search term, and use an obtained search result as recommendation information, which may include, but is not limited to, service provider information, commodity information, and the like, and may present the recommendation information in a search result page of the service information management platform 200. After receiving the statistical information of the user fed back by the service provider client 300, the data management platform 200 may receive an operation (such as credit offset) related to payment input by the user with respect to the statistical information, and generate behavior data of the user according to the operation, and then the service information management platform 200 may manage the service information data of the user according to the behavior data. In an embodiment of the present invention, the service information data may include, but is not limited to, consumption points, membership grade, and the like.

For example, taking the service information management platform 200 as a consumption management platform, the service provider client 300 as a merchant client, the statistical information as consumption statistical information, and the behavior data as consumption behavior data as examples, when a user inputs a search term "watch" to search for a product at the user client 100, the consumption management platform may first receive the search term "watch" sent by the user client 100, may obtain a first ID of the user when the user is registered at the consumption management platform, and may then consume at the merchant a according to the first ID and the obtained user habit, at this time, the consumption management platform may provide the user with commodity information of a relevant watch in the merchant a and the like in a search result page. When a user clicks a certain watch commodity B in a merchant A to browse, a merchant client of the user can record the consumption behavior of the user for the watch B, and count the consumption behavior to obtain the consumption statistical information of the user at the merchant, and if the user purchases a watch commodity B and the price is 200 yuan, the merchant client can feed the consumption statistical information back to the consumption management platform. After receiving the consumption statistical information, the consumption management platform may receive an operation of the user for the consumption statistical information, for example, the user selects point cancellation, and at this time, the consumption management platform may manage the consumption data of the user according to the point cancellation operation selected by the user. The specific implementation process of the management of the service information data may refer to the description of the subsequent embodiments.

Further, the user has a second ID in the service provider corresponding to the service provider client 300, where the second ID may be understood as that the user is registered in the corresponding service provider platform and has a user name corresponding to the user, the behavior data is related to the second ID, and the service information management platform 200 is configured to bind the first ID and the second ID and manage the service information data of the user according to the first ID and the behavior data of the user. That is, the user may have different user names, i.e., the second ID and the first ID, on the service provider client 300 and the service information management platform 200, respectively. The service information management platform 200 may bind the second ID and the first ID for convenience of management. More specifically, the user may log in to the service provider corresponding to the service provider client 300 according to the second ID and perform a behavior, and the service provider client 300 may perform statistics on the behavior of the user to obtain statistical information, and feed back the statistical information to the service information management platform 200 through the binding relationship between the first ID and the second ID. The service information management platform 200 may manage the user's behavior data generated by the statistical information according to the user name (i.e., the first ID) of the user in the service information management platform 200 and the user's service information data behavior.

It should be noted that, in the embodiment of the present invention, in addition to the service information management platform 200 generating recommendation information according to the search term input by the user and the attribute information of the user, the service information management platform 200 may also generate recommendation information according to the attribute information of the user directly, specifically, when the user enters the service information management platform 200, the service information management platform 200 may obtain the attribute information of the user, and then may generate recommendation information according to the attribute information of the user, and present the recommendation information on a display interface, where the display interface may be an information display page provided by the service information management platform 200 for the user.

Fig. 2 is a schematic structural diagram of a service information management platform according to an embodiment of the present invention. It should be noted that, in order to make those skilled in the art understand the present invention more clearly, the service information management platform according to the embodiment of the present invention may take a consumption management platform as an example, that is, it is assumed that the embodiment of the present invention is applied to a shopping consumption scenario.

As shown in fig. 2, the service information management platform 200 may include: the recommendation module 210, the search result providing module 220, the user management module 230, the behavior data generation module 240, the service information data management module 250, the payment module 260, the point acquisition module 270, the sharing module 280, and the user credit calculation module 290.

Specifically, the recommending module 210 may be configured to obtain attribute information of the user according to the first ID, and generate recommendation information according to the search term and the attribute information. It is understood that in the embodiment of the present invention, the recommending module 210 may recommend goods or services, such as goods, services, merchants, coupons, etc., that are of interest to the user accurately according to the attributes of the user, such as user behavior data, the number of times the user clicks and purchases.

Specifically, in one embodiment of the present invention, as shown in FIG. 3, the recommendation module 210 may include a service provider providing sub-module 211, a user profile sub-module 212, a recommendation sub-module 213, and a content understanding sub-module 214.

More specifically, the service provider providing sub-module 211 is used for providing information of the service provider and establishing a corresponding tag of the service provider. The information of the service provider includes, but is not limited to, product sales, branding, main business product, product evaluation of the customer, etc. of the service provider. The service provider's corresponding label may be understood as an entry link for the user to know details for clicking into the product.

The user portrait sub-module 212 is used for acquiring attribute information of the user and establishing portrait information of the user according to the attribute information. It is understood that the user profile information may extract information about geographic attributes, social attributes, business interests, etc. of the user, and more particularly, the user profile sub-module 212 may extract information about the user's age, income, region, occupation, etc. and more precisely, long-term or short-term business interests by capturing the user's internet access location, internet access habits, search contents, browsing web page records, application APP installed and used, and traffic routes based on user data about product lines, PCs (Personal computers), mobile terminals, etc. In which business interests may be mined based on a business knowledge base, taking more care of the user's interest in business entities than in a common keyword system, as well as the relationships behind the business entities. For example, behind the user's search for the question "how the cowshed distinguishes between true and false" is the possible need for "milk powder" and "maternal and infant products", and is in the life stage of childbearing age.

It will be appreciated that a user may have a number of behavioral changes over a period of time, which may represent changes in user attributes and interests, and that the user profile sub-module 212 may determine, by a priori knowledge and statistical analysis of the behavior of a large number of users, which attributes and interests are changing more rapidly over time and which are opposite. For example, the age, occupation, fashion, and demand of large commodities change slowly, the attribute can be deduced with great care, and information of a long period of time can be referred to as much as possible, but interests of small commodities and fast-moving commodities (such as toilet paper) change rapidly, and user behaviors in a short period of time can be more accurate.

The recommending submodule 213 is configured to recommend to the user according to the image information of the user and the tag corresponding to the service provider. More specifically, the recommending sub-module 213 may recommend the service provider information that matches the user portrait information most, and make the service provider information such as products and services recommended to the user the most desirable for the user.

The content understanding sub-module 214 is used for generating corresponding content tags according to the corresponding descriptions of the users or the commodities. More specifically, the content understanding sub-module 214 may analyze the abstract expression of the product and understand the factors affecting the purchase of the product and services by the user based on the commercial knowledge base, and then may generate the content tags corresponding to the product, such as the brand, category, popularity, reputation, etc., according to the factors. The business knowledge base is based on an industry classification system, identifies business entities (business Entity) in massive corpora, and excavates a knowledge network of layers and relations among the business entities. Commercial entities may include, but are not limited to, goods, services, merchants, brands, models, and the like.

For example, the commodity "the young child self-operated dutch cowshed-Nutrilon No. 1 segment 850 g of infant milk powder", the content understanding sub-module 214 may abstract the commodity as the entity "the young child", "self-operated", "cowshed", "Nutrilon", "no you", "infant milk powder", or "1 segment", and may further analyze, in the knowledge network, a plurality of hierarchical category information of the commodity belonging to infant milk powder, infant complementary food, maternal and infant products, milk powder, food, and the like, and analyze information of the shop heat, credit channel, brand, and the like, which affects the preference of the user on the commodity. Because the label closer to the goods or service provider can be generated for the goods or service provider by the content understanding sub-module 214, the content label of the goods or service provider is more refined and accurate.

In summary, the sub-module in the recommendation module is used to integrate the business knowledge base and the personal information of the user, and the product most suitable for the user is recommended based on the search word input by the user.

The search result providing module 220 is used for providing recommendation information in the result page, and in particular, the search result providing module 220 may visually present the recommendation information generated by the recommendation module 210 to the user in the search result page. In an embodiment of the present invention, a plurality of search results may be included in the search result page, and the search results correspond to tags of the service information management platform 200. For example, the recommendation information generated by the recommendation module 210 is a certain service provider information, the search result providing module 220 may display the service provider information in a search result page, and the search result page may further have a tag of the service information management platform 200 where the service provider information is located, so that the user may enter the service provider or the service information management platform 200 by clicking the tag of the service information management platform 200. It is understood that the search result page may also have map information of the service provider, may provide map navigation for the user, and the like.

The user management module 230 is used to bind the first ID in the service information management platform 200 with the second ID of the user in the service provider client 300. This facilitates the management of user consumption.

The behavior data generation module 240 may be configured to generate behavior data of the user according to the user statistics fed back by the plurality of service provider clients 300. For example, taking the service provider client as the merchant client, if the user a purchases a pen at the merchant a and a bag at the merchant b, the merchant a and the merchant b respectively feed back the product information (information such as product quantity and unit price) of the pen and the bag to the behavior data generating module 240. The behavior data generating module 240 generates consumption behavior data of the user a, which can be understood as the name of the product, the color of the product, the unit price of the product, the total amount of the order, etc. purchased by the user a.

The service information data management module 250 may be configured to manage the service information data of the user according to the behavior data of the user. In the embodiment of the present invention, the service information data may be, for example, consumption data, which may include, but is not limited to, consumption points, membership grades, and the like, and the specific implementation process of the management of the service information data may refer to the description of the following embodiments.

The payment module 260 may be configured to provide a payment interface, receive a payment request sent by the user client 100, make a payment according to the payment request, and pay the amount of the payment to an account corresponding to the target service provider. More specifically, the payment module 260 may provide a payment interface, and when the user pays for a certain commodity through the payment interface, the payment module 260 may receive a payment request sent by the user client 100 corresponding to the user, pay according to the payment request, and pay the amount of the payment to an account corresponding to the target service provider corresponding to the commodity.

It should be noted that, in the embodiment of the present invention, the service information data may be understood as consumption points, a member level, and the like, and the management of the service information data may be understood as increasing consumption points, making payment and cash through consumption points (i.e., point cash), raising a member level, and the like. Specifically, in an embodiment of the present invention, the payment interface may have a credit cash-out interface therein, and the user may select credit cash-out to pay out a portion of the amount or the entire amount of the purchased goods by consuming credit at a certain ratio, wherein the credit may be up to 1 dollar than, for example, 100 credits. Thus, the actual expenditure of the user can be saved.

In order to enable the user to obtain more points or to enable the user to use more points when paying, the service information management platform 200 may provide the user with a point obtaining module 270, a sharing module 280, and a user credit calculation module 290.

The point obtaining module 270 may be configured to provide a point obtaining entry in the payment interface, assign a corresponding point task to the user when the point obtaining entry is triggered by the user, and provide a corresponding point to the user when the point task is completed.

It will be appreciated that when a user purchases to enter a payment ring, the user may select a credit-debit interface in the payment interface to debit a portion of the payment amount using credits, the ratio of credits to RMB may be 100 credits equal to 1 dollar, and only withholding, not withholding, wherein each user's credit includes a detailed record of the current credit balance and the decrease in each credit increment and source for credit management.

For example, when a user purchases to enter a payment settlement link, the balance of the bank card of the user is insufficient to complete the payment, and the user can obtain the points in real time through a certain participation action, and the user needs to cooperate with some products having a report in a short time, such as questionnaire survey, real-time rewarding operation activities and the like, by taking the points obtained in real time in a short time as an example. For example, taking the case of registering the reward operation activity on a certain website, as long as the user registers the certain website, 10 yuan is sent, that is, the payment process is consistent with the total amount when the money is spent, it is assumed that only 40 yuan remains for the bank card of the user a, 50 yuan needs to be paid for the order, and the remaining total amount is 0, when the user submits the settlement payment, the payment module 206 prompts that the balance is insufficient, and meanwhile, the total amount acquisition module 270 may perform real-time acquisition of the recommendation of the reward operation activity according to the difference, here, it is recommended that the certain website registers the reward operation activity, and the user selects to acquire the total amount through the certain website registered the reward operation activity. When a user enters the website to complete a registration process, the website pushes a success message to the service information data management module 250 of the service information management platform 200 in real time, after receiving the message, the service information data management module 250 adds 1000 points to the user, meanwhile, the payment module 260 prompts that 1000 points can be used for payment in a payment interface, and the user selects 1000 points to be offset, so that the whole payment process is completed.

The service information management platform 200 may provide a point acquisition module 270 to provide a user with a point acquisition mode, and may also provide a sharing module 280 to provide a user with a point acquisition way. The sharing module 280 may be configured to receive a sharing instruction of a user and send a sharing link to a target user, wherein the service information data management module 250 may allocate points to the user when the target user logs in to a service provider through the sharing link.

It should be noted that, in the embodiment of the present invention, the sharing module 280 may provide a way for the user to obtain the points through a sharing and raising manner, a random point number sharing manner, or a fixed point number sharing manner. The above three different sharing modes will be described below by way of example.

(1) Taking the way of sharing the abstract as an example: supposing that a user A and a user B are provided, the user A is a sharer, the user B is a sharee, firstly, the sharing module 280 can generate a unique identification link capable of returning to the shopping mall for the user A after receiving a sharing instruction of the user A, and sends the link to the user B according to the sharing instruction of the user A, the user B opens the link and then enters a corresponding page capable of returning to the shopping mall, the user B jumps to a third party shopping mall in a CPS (cost Per salt) charging mode, the identifications of the user A and the user B are added in the jumping link, and after the whole CPS process, the performance is returned. The service information data management module 250 can analyze CPS generated by joint behavior belonging to the user A, B through order identification and return points of the user a and the user B respectively according to an agreed proportion.

(2) Taking the way of sharing the number of random points as an example, assuming that the user a shares 100 points, the number of sharing points is 10, and the user is only limited to receive one time, the sharing module 280 may generate a sharing point record according to the sharing point behavior of the user a, deduct the existing points of the user a, and then divide the 100 points into 10 points by a random way, each point has different sizes, the sum is equal to 100 and generates a number for each point, for example, the number 1 corresponds to 9 points, the number 2 corresponds to 12 points, and the like, and an encrypted link (where the link is resolvable) is generated through the user identifier (e.g., UID) + the unique ID of the sharing point record + the expiration date. Other users can access and acquire points through the encrypted link, numbers can be automatically increased through atomic operation if the users do not receive the sharing points, when each user takes the points appointed by the corresponding numbers, the numbers can be recorded and consumed, and the remaining un-consumed numbers are returned to the user A after the numbers are overdue.

(3) Taking the way of sharing the fixed number of points as an example, assuming that the user a shares 100 points and the sharing score is 10, the number of points in each share is 10, and the implementation way of sharing the fixed number of points is the same as that of sharing the random number of points, which can refer to the above description and is not repeated herein.

In an embodiment of the present invention, the service information management platform 200 may further provide a user credit calculation module 290 to calculate the credit of the user, and perform credit overdraft according to the credit of the user. Specifically, the user credit calculation module 290 may be configured to calculate the credit of the user, wherein, in the embodiment of the present invention, the service information data management module 250 performs overdraft management on the credit of the user according to the credit of the user. Further, the user credit calculation module 290 may calculate credits based on consumption records and/or age of the user.

More specifically, when the user purchases to enter a payment settlement link and the balance of the bank card of the user is not enough to complete the payment, the user credit calculation module 290 may calculate the credit of the user, and the service information data management module 250 performs the payment by way of overdraft points according to the calculated credit. Where the reputation of a user can be obtained through multiple aspects, such as through data provided by multiple partners. The algorithm of the service information data management module 250 for the credit maximum overdrawable amount of the user may generally be in the following two forms: 1) by means of age calculation, the more years accumulated in the credit record, the higher the amount of permeable money; 2) by way of the capital move, wherein the higher the move, the higher the amount of money that can be passed.

For example, if the balance of the bank card of the user a is only 40 yuan, the order needs to be paid for 50 yuan, and the remaining credit of the user a is 0, when the user a selects the overdraft credit option and inputs 1000 credits, that is, 10 yuan of money that is lacking when the order is paid for, and submits, the user credit calculation module 290 may obtain past credit information of the user a in real time through a partner who issues the credits, and the service information data management module 250 may calculate the maximum overdraft amount of the user a, for example, the maximum overdraft amount is 20 yuan here, and then the submission is requested successfully, and the user may complete the payment process, at which the user credits remain-1000 credits.

Therefore, recommendation information which better meets the requirements of the user is provided for the user according to the search terms and the attribute information, personalized recommendation of the user is promoted, and the commodity, service, merchant, rebate, preferential information and the like which are interested by the user are accurately recommended to the user according to the user behavior data and the click and purchase data of the user; meanwhile, the actual expenditure of the user is saved through modes such as point deduction and the like, the payment experience of the user is improved, the user is spontaneously active and spreads information and brands through the reciprocal point form, good user public praise and actual bargain are established, and the shopping interaction experience is improved.

Fig. 4 is a schematic structural diagram of a recommendation sub-module according to an embodiment of the present invention.

In order to make the recommendation information more suitable for the personalized needs of the user, in an embodiment of the present invention, as shown in fig. 4, the recommendation sub-module 213 may include a semantic related recommendation unit 213-1 and a sorting unit 213-3.

Specifically, the semantic relevance recommending unit 213-1 may be used to generate recommendation information based on portrait information, search terms, and content tags of the user. More specifically, the semantic relevance recommending unit 213-1 may perform matching recommendation on the user image, the search term and the content understanding by using a relevance algorithm, which may be specifically implemented by the following two recommendation methods: one is related recommendation based on a Vector Space Model (VSM) for pure matching, and assuming that a user is interested in the "milk cow fence" and the "paper diaper" and has a greater interest degree in the former, the semantic related recommendation unit 213-1 can easily match milk powder on the milk cow fence through the VSM Model. When the commodities are lacking, the semantic correlation recommending unit 213-1 can recommend the commodities such as paper diapers; another type is related recommendation based on a Topic Model (Topic Model) and a knowledge base, and the semantic related recommendation unit 213-1 can generalize the interest through an algorithm, such as generalizing the user's interest in "cattle pen" to "yapei" because the Topic Model or knowledge base can identify the affinity between "cattle pen" and "yapei". If the commodity 'cattle pen' is lacking, the semantic relation recommending unit 213-1 can choose to continue to search for the relation related to the 'cattle pen' for generalization, even if the user is interested in the 'cattle pen' milk powder to recommend the rice flour which is the supplementary food of the infant.

The sorting unit 213-3 may be used to sort the recommendation information. It is understood that whether the user is interested in the recommendation information often considers many factors, such as the brand, type, selling shop/channel, logistics, price, discount, hot degree, degree related to the user's interest, even if the pictures and web pages are exquisite, the model and shooting angle are beautiful, etc., and not one but a plurality of factors cooperate to play a role. Therefore, the sorting unit 213-3 may utilize various comprehensive technologies such as picture analysis, web page analysis, real-time capturing of mass information, and information output by all previous modules, and perform Click Rate prediction (CTR), purchase conversion Rate prediction (CVR), Click sorting (Learning to Rank), and the like by using mass user data. The factor decomposition Machines (FM), Logistic Regression (Logistic Regression) and Gradient Boosting Decision Trees (GBDT) machine learning algorithms used by the sorting unit 213-3 can comprehensively consider ultra-large-scale factors to make predictions and judgments, remove relatively inaccurate and poor-quality candidate items, arrange the items most interested in the user in the front, and add diversity and freshness factors at the same time, so as to avoid repeatedly recommending a series of similar contents due to single interest of the user, thereby providing personalized and humanized recommendation service for the user.

Fig. 5 is a schematic structural diagram of a recommendation sub-module according to another embodiment of the present invention. As shown in fig. 5, the recommendation sub-module may include: a behavior correlation recommending unit 213-2 and a sorting unit 213-3.

Specifically, the behavior related recommending unit 213-2 may be configured to obtain behavior information of the user and generate recommendation information according to the behavior information and the search word. More specifically, the behavior-related recommending unit 213-2 may make a related recommendation based on a precise behavior of a user such as clicking, purchasing, and the like. It can be understood that the quality of the recommendation information can be generally obtained from the feedback of the user on the recommendation result, for example, the user clicks the content of the recommendation information to further know, and even finally purchases the recommended goods, which reflects that the user has a certain interest in the recommendation result. The behavior-related recommendation unit 213-2 may learn which commodities are often purchased together by using algorithms such as association rule mining, Collaborative Filtering (Collaborative Filtering), and behavior Matrix analysis (Matrix Factorization). The commodities purchased together clearly show some correlation between them, which is significant for the precise recommendation by the behavior correlation recommendation unit 213-2. For example, the relative purchase behavior of "cell phone" and "charge pal" means that if a user purchases a cell phone, then the charge pal may be the next item of interest to the user. Besides, similar users are also important information mined by the behavior-related recommending unit 213-2, and two users who purchase similar commodities are similar users, which often indicates that they will have similar purchasing behaviors in the future. Then any item that one user continues to purchase will become an item that another user is likely to be interested in because similar users are likely to be in the same shopping mind.

The detailed functional description of the sorting unit 213-3 can refer to the functional description of the sorting unit 213-3 in fig. 4, and the sorting unit 213-3 in fig. 5 is the same as that in fig. 4, and will not be described herein again.

Therefore, the behavior-related recommending unit 213-2 performs related recommendation based on accurate behaviors of the user such as clicking and purchasing, and the sorting unit 213-3 sorts the recommendation information, so as to provide more accurate recommendation information for the user.

In order to implement the above embodiments, the present invention further provides a service information management method based on search, including: a user client sends a search word input by a user to a service information management platform, wherein the user has a first ID registered in the service information management platform; the service information management platform acquires attribute information of the user according to the first ID, generates recommendation information according to the search terms and the attribute information and provides the recommendation information in a search result page; the service information management platform comprises a plurality of service provider clients, a service information management platform and a service information management platform, wherein the service provider clients count the behaviors of users in corresponding service providers to generate statistical information and feed the statistical information back to the service information management platform; and the service information management platform generates user behavior data according to the user statistical information fed back by the plurality of service provider clients, and manages the service information data of the user according to the user behavior data.

Fig. 6 is a flowchart of a search-based service information management method according to an embodiment of the present invention. As shown in fig. 6, the search-based service information management method may include:

s601, the user client sends a search word input by the user to the service information management platform, wherein the user has a first ID registered in the service information management platform, can be understood as that the user is registered in the service information management platform and has a corresponding user name.

S602, the service information management platform acquires the attribute information of the user according to the first ID, generates recommendation information according to the search terms and the attribute information, and provides the recommendation information in the search result page.

In an embodiment of the present invention, the attribute information of the user may include, but is not limited to, geographic information, gender, age, occupation, social identity information (e.g., educator, musician, etc.), family role (e.g., father, husband, etc.), business interest (e.g., stocks, fund, etc.), consumption habit (e.g., user is used to consume at a fixed service provider, used to buy punk style articles, etc.), and the like.

Specifically, in the embodiment of the present invention, a specific implementation process of acquiring the attribute information of the user according to the first ID and generating the recommendation information according to the search term and the attribute information may be as follows: the service information management platform provides information of a service provider and establishes a label corresponding to the service provider; the service information management platform acquires attribute information of a user and establishes portrait information of the user according to the attribute information; and the service information management platform recommends for the user according to the image information of the user and the label corresponding to the service provider. In addition, the service information management platform can also generate corresponding content tags according to the corresponding descriptions of the service providers or the commodities.

The specific implementation manner of each step can refer to the specific functional descriptions of the service provider providing sub-module 211, the user portrait sub-module 212, the recommending sub-module 213, and the content understanding sub-module 214 in fig. 3, which are not described herein again.

Specifically, in an embodiment of the present invention, a specific implementation process of the service information management platform recommending for the user according to the user's pictorial information and the label corresponding to the service provider may be as follows: and the service information management platform generates recommendation information according to the portrait information, the search words and the content tags of the user. More specific functional description may refer to the functional description of the semantic relation recommending unit 213-1 in fig. 4, which is not described herein again.

In another embodiment of the present invention, a specific implementation process of the service information management platform recommending for the user according to the user image information and the label corresponding to the service provider may be as follows: the service information management platform acquires the behavior information of the user and generates recommendation information according to the behavior information and the search terms. More specific functional description may refer to the functional description of the behavior-related recommending unit 213-2 in fig. 5, which is not described herein again.

Further, in an embodiment of the present invention, after generating the recommendation information, the search-based service information management method may further include: and the service information management platform is used for sequencing the recommendation information. More specific functional description may refer to the functional description of the sorting unit 213-3 in fig. 4, which is not described herein again.

S603, the service provider clients count the behavior of the user at the corresponding service provider to generate statistical information, and the statistical information is fed back to the service information management platform.

In the embodiment of the present invention, the above behavior may be understood as specific operation behaviors of input, selection, click, and the like performed by a user at a service provider client (e.g., a merchant client), and the above statistical information may be understood as consumption statistical information, i.e., statistical information of products selected and purchased by the user at, for example, the merchant client, information of the number of products purchased, price of products purchased, and the like.

For example, a user purchases a certain product at a certain service provider (e.g., a certain merchant) through a service provider client (e.g., a merchant client), when the user finishes purchasing and submits an order, the service provider client (e.g., a certain merchant client) can count the whole operation behavior of the user, count information such as a product selected by the user in the current purchase behavior, the number of selected products, unit price, and total amount of purchased products, and feed the counted information back to the service information management platform when the user submits settlement or payment operation.

Optionally, in the embodiment of the present invention, the user may consume in the service provider corresponding to the service provider client according to the first ID, and the service provider client may generate the statistical information according to the first ID. It can be understood that the service provider client and the service information management platform may have the first ID of the user at the same time, that is, the user may perform a login operation on the service information management platform according to the first ID, or may perform a consuming operation by logging in the service provider client according to the first ID. Therefore, the user can log in the service provider client according to the first ID, and can perform operations such as consumption in the service provider corresponding to the service provider client, and when the user submits operations such as settlement or payment, the service provider client can count the statistical information of the user corresponding to the first ID according to the first ID. Therefore, the service provider client and the service information management platform simultaneously have the first ID of the user, and management of the user is facilitated.

S604, the service information management platform generates user behavior data according to the user statistical information fed back by the plurality of service provider clients, and manages the service information data of the user according to the user behavior data.

Specifically, after receiving the statistical information of the user fed back by the service provider client, the service information management platform may receive an operation (such as credit offset) related to payment input by the user with respect to the statistical information, and generate behavior data of the user according to the operation, and then the service information management platform may manage the service information data of the user according to the behavior data. In an embodiment of the present invention, the service information data may include, but is not limited to, consumption points, membership grade, and the like.

For example, taking the service information management platform as a consumption management platform, the service provider client as a merchant client, the statistical information as consumption statistical information, and the behavior data as consumption behavior data as examples, when a user inputs a search term "watch" at the user client to perform product search, the consumption management platform may first receive the search term "watch" sent by the user client, and may obtain a first ID of the user when the user is registered at the consumption management platform, and then may consume in the merchant a according to the first ID and the obtained user habit, at this time, the consumption management platform may provide the user with commodity information of a relevant watch in the merchant a and the like in a search result page. When a user clicks a certain watch commodity B in a merchant A to browse, a merchant client of the user can record the consumption behavior of the user for the watch B, and count the consumption behavior to obtain the consumption statistical information of the user at the merchant, and if the user purchases a watch commodity B and the price is 200 yuan, the merchant client can feed the consumption statistical information back to the consumption management platform. After receiving the consumption statistical information, the consumption management platform may receive an operation of the user for the consumption statistical information, for example, the user selects point cancellation, and at this time, the consumption management platform may manage the consumption data of the user according to the point cancellation operation selected by the user. The specific implementation process of the management of the service information data may refer to the description of the subsequent embodiments.

Optionally, the user has a second ID in the service provider corresponding to the service provider client, where the second ID may be understood as that the user has registered on a corresponding service provider platform and has a corresponding user name of the user, the behavior data is related to the second ID, and the service information management platform is configured to bind the first ID and the second ID, and manage the service information data of the user according to the first ID and the behavior data of the user. That is, the user may have different user names, i.e., the second ID and the first ID, on the service provider client and the service information management platform, respectively. For convenience of management, the service information management platform may bind the second ID and the first ID. More specifically, the user can log in the service provider corresponding to the service provider client according to the second ID and perform behavior, and the service provider client can perform statistics on the behavior of the user to obtain statistical information, and feed the statistical information back to the service information management platform through the binding relationship between the first ID and the second ID. The service information management platform can manage the user's service information data according to the user name (i.e. the first ID) of the user on the service information management platform and the user's service information data behavior.

Further, in an embodiment of the present invention, the search-based service information management method may further include: the service information management platform provides a payment interface, receives a payment request sent by the user client, pays according to the payment request and pays the payment amount to an account corresponding to the target service provider. More specific functional description may refer to the functional description of the payment module 260 in fig. 2, which is not described herein again.

In order to enable the user to obtain more points or enable the user to use more points during payment, the user can carry out point deduction operation in a task completing mode, a sharing mode, a credit overdraft mode and the like. The implementation of these two modes will be described separately below.

In an embodiment of the present invention, the search-based service information management method may further include: the service information management platform provides a point acquisition inlet in the payment interface, allocates a corresponding point task to the user when the point acquisition inlet is triggered by the user, and provides the corresponding point for the user when the point task is completed. More specific functional description may refer to the functional description of the integral obtaining module 270 in fig. 2, which is not described herein again. Therefore, the point acquisition entrance is provided for the user, so that the user can acquire the points and can cancel the points through the points, and the user experience is improved.

In one embodiment of the present invention, the search-based service information management method may further include: and the service information management platform calculates the credit degree of the user, wherein the service information management platform carries out overdraft management on the credit of the user according to the credit degree of the user. And the user credit calculation module calculates the credit according to the consumption record and/or the age of the user. More specific functional description may refer to the functional description of the user credit calculation module 290 in fig. 2, which is not described herein again.

In one embodiment of the present invention, the search-based service information management method may further include: the service information management platform receives a sharing instruction of a user and sends a sharing link to a target user, wherein the service information management platform distributes points to the user when the target user logs in a service provider through the sharing link. More specific functional descriptions may refer to the functional description of the sharing module 280 in fig. 2, which is not repeated herein.

It should be noted that, in the embodiment of the present invention, in addition to generating recommendation information according to the search term input by the user and the attribute information of the user, the service information management platform may also generate recommendation information according to the attribute information of the user directly, specifically, when the user enters the service information management platform, the service information management platform may obtain the attribute information of the user, and then may generate recommendation information according to the attribute information of the user, and present the recommendation information on the display interface, where the display interface may be located in an information display page provided by the service information management platform for the user.

In the description of the present invention, it is to be understood that the terms "central," "longitudinal," "lateral," "length," "width," "thickness," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," "clockwise," "counterclockwise," "axial," "radial," "circumferential," and the like are used in the orientations and positional relationships indicated in the drawings for convenience in describing the invention and to simplify the description, and are not intended to indicate or imply that the referenced devices or elements must have a particular orientation, be constructed and operated in a particular orientation, and are therefore not to be considered limiting of the invention.

Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.

In the present invention, unless otherwise expressly stated or limited, the terms "mounted," "connected," "secured," and the like are to be construed broadly and can, for example, be fixedly connected, detachably connected, or integrally formed; can be mechanically or electrically connected; they may be directly connected or indirectly connected through intervening media, or they may be connected internally or in any other suitable relationship, unless expressly stated otherwise. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.

In the present invention, unless otherwise expressly stated or limited, the first feature "on" or "under" the second feature may be directly contacting the first and second features or indirectly contacting the first and second features through an intermediate. Also, a first feature "on," "over," and "above" a second feature may be directly or diagonally above the second feature, or may simply indicate that the first feature is at a higher level than the second feature. A first feature being "under," "below," and "beneath" a second feature may be directly under or obliquely under the first feature, or may simply mean that the first feature is at a lesser elevation than the second feature.

In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.

Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.

Claims

1. A search-based service information management system comprising a plurality of user clients, a service information management platform, and a plurality of service provider clients, wherein,

the user client is used for sending search words input by a user to the service information management platform and receiving recommendation information fed back by the service information management platform, wherein the user has a first ID (identity) registered in the service information management platform, and the search words are keywords for searching products;

the service provider client is used for counting the behavior of the user on the corresponding service provider to generate statistical information and feeding the statistical information back to the service information management platform;

the service information management platform is used for acquiring attribute information of the user according to the first ID, generating recommendation information according to the search word and the attribute information, providing the recommendation information in a search result page, generating behavior data of the user according to statistical information of the user fed back by the plurality of service provider clients, and managing service information data of the user according to the behavior data of the user, wherein the attribute information of the user comprises regional information, gender, age, occupation, social identity information, family roles, business interests and consumption habits of the user; the service information management platform is used for binding the first ID and the second ID and managing the service information data of the user according to the first ID on the behavior data of the user;

wherein, the service information management platform comprises: a point acquisition module, a user credit calculation module and a service information data management module,

the point acquisition module is used for providing a point acquisition inlet in a payment interface, distributing a corresponding point task to the user when the point acquisition inlet is triggered by the user, and providing a corresponding point for the user when the point task is completed;

the user credit calculation module is used for calculating the credit of the user, wherein the service information data management module carries out overdraft management on the credit of the user according to the credit of the user.

2. The search-based service information management system according to claim 1, wherein the service provider corresponding to the service provider client provides a service to the user based on the first ID, and the service provider client generates the statistical information based on the first ID.

3. The search-based service information management system according to claim 1, wherein the service information management platform specifically includes:

the recommending module is used for acquiring the attribute information of the user according to the first ID and generating recommending information according to the search word and the attribute information;

the search result providing module is used for providing the recommendation information in a search result page;

a user management module, configured to bind a first ID of the user with a second ID of the user in the service provider client;

the behavior data generation module is used for generating the behavior data of the user according to the statistical information of the user fed back by the plurality of service provider clients;

the service information data management module is used for managing the service information data of the user according to the behavior data of the user.

4. The search-based service information management system according to claim 3, wherein the recommendation module specifically includes:

the service provider providing submodule is used for providing information of a service provider and establishing a label corresponding to the service provider;

the user portrait submodule is used for acquiring attribute information of a user and establishing portrait information of the user according to the attribute information;

and the recommending submodule is used for recommending the user according to the portrait information of the user and the label corresponding to the service provider.

5. The search based service information management system of claim 4 wherein the recommendation module further comprises:

and the content understanding submodule is used for generating a corresponding content label according to the corresponding description of the service provider or the commodity.

6. The search based service information management system of claim 5, wherein the recommendation sub-module comprises:

and the semantic related recommendation unit is used for generating the recommendation information according to the image information of the user, the search terms and the content tags.

7. The search based service information management system of claim 4, wherein the recommendation sub-module further comprises:

and the behavior related recommending unit is used for acquiring behavior information of the user and generating the recommending information according to the behavior information and the search word.

8. The search based service information management system of claim 6 or 7, wherein the recommendation sub-module further comprises:

and the sorting unit is used for sorting the recommendation information.

9. The search-based service information management system of claim 1, wherein the search result page includes a plurality of search results, the search results corresponding to tags of the service information management platform.

10. The search based service information management system of claim 1, wherein the service information management platform further comprises:

and the payment module is used for providing a payment interface, receiving a payment request sent by the user client, paying according to the payment request and paying the paid amount to an account corresponding to the target service provider.

11. The search based service information management system of claim 1, wherein the user credit calculation module calculates the credit based on consumption records and/or age of the user.

12. The search based service information management system of claim 1, wherein the service information management platform further comprises:

the sharing module is used for receiving a sharing instruction of the user and sending a sharing link to a target user, wherein the service information data management module distributes points to the user when the target user logs in a service provider through the sharing link.

13. A service information management method based on search is characterized by comprising the following steps:

a user client sends a search word input by a user to a service information management platform, wherein the user has a first ID registered in the service information management platform, and the search word is a keyword for searching products;

the service information management platform acquires attribute information of the user according to the first ID, generates recommendation information according to the search word and the attribute information, and provides the recommendation information in a search result page, wherein the attribute information of the user comprises region information, gender, age, occupation, social identity information, family roles, business interests and consumption habits of the user;

a plurality of service provider clients count the behavior of the user at the corresponding service provider to generate statistical information, and feed the statistical information back to the service information management platform;

the service information management platform generates behavior data of the user according to the statistical information of the user fed back by the service provider clients, and manages the service information data of the user according to the behavior data of the user; the service information management platform binds the first ID and the second ID, and manages the service information data of the user according to the behavior data of the user of the first ID;

the service information management platform provides a point acquisition inlet in a payment interface, allocates a corresponding point task to the user when the point acquisition inlet is triggered by the user, and provides a corresponding point for the user when the point task is completed;

and the service information management platform calculates the credit degree of the user, wherein the service information management platform performs overdraft management on the credit of the user according to the credit degree of the user.

14. The search-based service information management method of claim 13, wherein the user consumes in a service provider corresponding to the service provider client according to the first ID, and the service provider client generates the statistical information according to the first ID.

15. The search-based service information management method according to claim 13, wherein acquiring attribute information of the user according to the first ID, and generating recommendation information according to the search term and the attribute information specifically includes:

the service information management platform provides information of a service provider and establishes a label corresponding to the service provider;

the service information management platform acquires attribute information of a user and establishes portrait information of the user according to the attribute information;

and the service information management platform recommends for the user according to the portrait information of the user and the label corresponding to the service provider.

16. The search-based service information management method of claim 15, further comprising:

and the service information management platform generates a corresponding content label according to the corresponding description of the service provider or the commodity.

17. The search-based service information management method of claim 16, further comprising:

and the service information management platform generates the recommendation information according to the image information of the user, the search word and the content tag.

18. The search-based service information management method of claim 15, further comprising:

the service information management platform acquires behavior information of a user and generates the recommendation information according to the behavior information and the search words.

19. The search-based service information management method of claim 17 or 18, further comprising:

the service information management platform is used for sequencing the recommendation information.

20. The search-based service information management method of claim 13, wherein the search result page includes a plurality of search results, and the search results correspond to tags of the service information management platform.

21. The search-based service information management method of claim 13, further comprising:

the service information management platform provides a payment interface, receives a payment request sent by the user client, carries out payment according to the payment request, and pays the payment amount to an account corresponding to a target service provider.

22. The search-based service information management method of claim 13, wherein the service information management platform calculates the credit based on consumption records and/or age of the user.

23. The search-based service information management method of claim 13, further comprising:

the service information management platform receives a sharing instruction of the user and sends a sharing link to a target user, wherein the service information management platform distributes points to the user when the target user logs in a service provider through the sharing link.