CN105049895B - A kind of recommendation method and device of advertisement serving policy - Google Patents
A kind of recommendation method and device of advertisement serving policy Download PDFInfo
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- CN105049895B CN105049895B CN201510391957.8A CN201510391957A CN105049895B CN 105049895 B CN105049895 B CN 105049895B CN 201510391957 A CN201510391957 A CN 201510391957A CN 105049895 B CN105049895 B CN 105049895B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses a kind of recommendation method and device of advertisement serving policy, for providing a user the dispensing reference policy for the advertisement that will be launched.The recommendation method of the advertisement serving policy includes：Searched for according to keyword input by user in pre-set advertisement base, obtain the essential information of multiple relevant advertisements and show user；Obtain user's relevant advertisements selected in the essential information of the multiple relevant advertisements and the period specified；History broadcast information of the relevant advertisements within the period specified of the user's selection recorded in the advertisement base is obtained, history broadcast information comparing result of the relevant advertisements of user's selection within the period specified is generated and provides it to user；User is supplied to according to the suggestion of the comparing result and subscriber identity information generation advertisement serving policy.This method can automatically generate the suggestion of advertisement serving policy, save manpower and time cost that advertiser artificially counts.
Description
Technical field
The present invention relates to the recommendation method and device of video field, more particularly to a kind of advertisement serving policy.
Background technology
It is wide by being intercutted when playing TV programme with the fast development being on the increase with Web TV in wired radio station
Accomplish the main means for promoting commodity for advertisement manufacturer.Compared with traditional advertising media, Internet advertising has covering model
Enclose that wide, initiative and enthusiasm are strong, expense is relatively low, cost-effective and with the strong advantage such as interactive, therefore, interconnection
Net advertisement is also increasingly favored be subject to each company and trade company.For advertisement manufacturer, obtain rival advertisement or with
The broadcasting situation for the relevant advertisement of advertisement that oneself wants to launch is particularly important, but due to manpower and the finiteness of fund
And the magnanimity of Internet resources, obtain the advertisement putting information for wanting to know and be extremely not easy.Can be right therefore, it is necessary to one kind
The method that the advertisement putting situation of user's concern carries out contrast statistics, to provide a user the dispensing for the advertisement that will be launched reference
Strategy.
The content of the invention
The present invention provides a kind of recommendation method and device of advertisement serving policy, for provide a user will launch it is wide
The dispensing reference policy of announcement.
A kind of recommendation method of advertisement serving policy provided by the invention, including：
Searched for according to keyword input by user in pre-set advertisement base, obtain the basic letter of multiple relevant advertisements
Cease and show user；Record has the essential information and history broadcast information of several advertisements played in the advertisement base；
Obtain user's relevant advertisements selected in the essential information of the multiple relevant advertisements and the period specified；
History of the relevant advertisements of the user's selection recorded in the advertisement base within the period specified is obtained to broadcast
Information is put, generates history broadcast information comparing result of the relevant advertisements of user's selection within the period specified simultaneously
Provide it to user；
User is supplied to according to the suggestion of the comparing result and subscriber identity information generation advertisement serving policy.
Some beneficial effects of the embodiment of the present invention can include：
The recommendation method of advertisement serving policy provided by the invention, will according to keyword search relevant advertisements input by user
The history broadcast information of the advertisement of user's concern carries out Statistical Comparison, and is built according to advertisement serving policy is generated after comparing result
View is supplied to user, to save the cost of human resources that advertiser artificially counts, improves it and formulates the efficiency for launching advertising strategy.
In one embodiment, the history broadcast information of the advertisement includes at least：The broadcasting channel of advertisement, when playing
Between, one in broadcasting time and playing duration.
In the embodiment, user can recognize that the relevant advertisements chosen specifically are broadcast by history broadcast information comparing result
Which platform what is put is when, broadcasting time, the information such as playing duration, to understand the broadcasting situation of specific advertisement, so that
Advertisement is launched for its later stage, and certain reference is provided.
In one embodiment, the essential information of the advertisement includes advertised name, classification, company, brand, industry, matchmaker
In the creation time of body classification, batch number, first broadcast time, last reproduction time, this essential information in the advertisement base
At least one of；
It is described to be searched for according to keyword input by user in pre-set advertisement base, obtain the base of multiple relevant advertisements
This information, including：Searched in the essential information of all advertisements recorded in the pre-set advertisement base input by user
Keyword, the essential information using the essential information of the advertisement including the keyword input by user as relevant advertisements.
In the embodiment, the essential information of advertisement covers existing advertising message substantially, and when search is only needed according to base
This information carries out relevant advertisements search, in this way, search procedure is simple, is easily achieved.
In one embodiment, before the recommendation method of the advertisement serving policy performs, further include：Pre-define at least
One collocation plays crucial phrase, at least one repulsion plays crucial phrase；If each collocation plays crucial phrase and includes
Keyword in title/company/brand message of the dry advertisement for needing collocation to play；Each repulsion plays crucial phrase
Keyword in title/company/brand message of advertisement comprising several broadcastings that need to stagger；
The suggestion according to the comparing result and subscriber identity information generation advertisement serving policy, including：
If play a keyword in crucial phrase comprising any one pre-defined collocation in subscriber identity information,
It is recommended that by the advertisement of user's setting with playing keyword comprising the collocation in the essential information of the relevant advertisements of user selection
The relevant advertisements of any one keyword in group are played in the same channel same period；
If repel a keyword in broadcasting crucial phrase comprising any one pre-defined in subscriber identity information,
It is recommended that by the advertisement of user's setting with playing keyword comprising the repulsion in the essential information of the relevant advertisements of user selection
Stagger channel or period of the relevant advertisements of any one keyword in group plays.
In the embodiment, crucial phrase is played by pre-set collocation and repels broadcasting crucial phrase, can be determined in advance
Justice needs collocation plays together or the advertisement keyword for broadcasting of staggering, so that server can be according to the matching knot of advertisement keyword
Fruit provides automatically plays or repels the advertisement played by the advertisement of user's setting and the relevant advertisements collocation of above Statistical Comparison
Strategy is launched, which realizes that automaticity is strong automatically by server completely, has saved the time for thinking to specify strategy and manpower
Cost.
In one embodiment, it is described that building for advertisement serving policy is generated according to the comparing result and subscriber identity information
View is supplied to after user, further includes step：
The advertisement that suggestion according to the advertisement serving policy sets user is launched or according to user according to institute
The impression information for stating the suggestion feedback for launching strategy launches the advertisement of user's setting.
In one embodiment, the advertisement that the suggestion according to the advertisement serving policy sets user is launched
Or the advertisement that the impression information dispensing user fed back according to user according to the suggestion for launching strategy sets, including：
Judge whether to receive the impression information that user feeds back according to the suggestion for launching strategy, if so, then according to user
The impression information fed back according to the suggestion for launching strategy launches the advertisement that user sets, otherwise, according to the advertisement putting
The advertisement of user's setting is launched in the suggestion of strategy；
The user includes at least the dispensing of advertisement to be put according to the impression information that the suggestion for launching strategy is fed back
At least one of in channel, release time and dispensing duration.
In the embodiment, there is provided the suggestion for the advertisement serving policy that user provides according to server, may be selected using clothes
Being engaged in, dispensing or oneself setting impression information, advertisement placement method are diversified automatically for device.
A kind of recommendation apparatus of advertisement serving policy provided by the invention, including：
First memory module, for storing pre-set advertisement base, being recorded in the advertisement base has several to play
Advertisement essential information and history broadcast information；
First search module, for according to keyword input by user in the advertisement base that first memory module stores
Search, obtains the essential information of multiple relevant advertisements and is sent to human-computer interaction module；
Human-computer interaction module, the essential information of multiple relevant advertisements for first search module to be sent show
User；It is additionally operable to obtain user's relevant advertisements selected in the essential information of the multiple relevant advertisements and the time specified
Section, and the information of acquisition is supplied to the second search module；What the user for being additionally operable to send the second search module selected
The advertisement that history broadcast information comparing result and the suggestion module of the relevant advertisements within the period specified are sent is thrown
The suggestion for putting strategy is supplied to user；
Second search module, for according to the user that the human-computer interaction module is sent the multiple relevant advertisements base
The relevant advertisements selected in this information and the period specified, obtain from the advertisement base of first memory module storage and use
History broadcast information of the relevant advertisements within the period specified of family selection simultaneously carries out these history broadcast informations pair
Than generation comparing result is sent to the human-computer interaction module, while the essential information for the relevant advertisements that the user is selected
It is sent to suggestion module；
Suggestion module, for the correlation for the user's selection sent according to subscriber identity information and second search module
The suggestion of the essential information generation advertisement serving policy of advertisement, and the suggestion of the advertisement serving policy is supplied to described man-machine
Interactive module.
In one embodiment, the suggestion module includes：
Second memory module, crucial phrase and at least one repulsion are played for storing pre-defined at least one collocation
Play crucial phrase；Each collocation play crucial phrase include several needs arrange in pairs or groups title/companies of the advertisements played/
Keyword in brand message；It is each described to repel the name for playing the advertisement that crucial phrase includes several broadcastings that need to stagger
Keyword in title/company/brand message；
First contrast module, is closed for all collocation of subscriber identity information and second memory module storage to be played
Keyword group and all keywords played in crucial phrase that repel contrast one by one；Included in the subscriber identity information is contrasted
When any one collocation plays a keyword in crucial phrase, send to the second contrast module and broadcast comprising the collocation matched
The first contrast instruction of the mark of crucial phrase is put, any one pre-defined is included in the subscriber identity information is contrasted
It is crucial comprising repulsion broadcasting that this is matched to the transmission of the 3rd contrast module when repelling a keyword in broadcasting crucial phrase
Second contrast instruction of the mark of phrase；
Second contrast module, for being instructed according to the received first contrast, the user that second search module is sent
The collocation signified with the mark in the described first contrast instruction of the essential information of the relevant advertisements of selection is played in crucial phrase
Keyword contrasts one by one, and the essential information of any relevant advertisements in the relevant advertisements for matching user's selection includes
When the collocation plays any keyword in crucial phrase, generate the advertisement of user's setting is related to being selected from the user
The suggestion for the first advertisement serving policy that the relevant advertisements matched in advertisement are played in the same channel same period；
3rd contrast module, for being instructed according to the received second contrast, the user that second search module is sent
The repulsion signified with the mark in the described second contrast instruction of the essential information of the relevant advertisements of selection is played in crucial phrase
Keyword contrasts one by one, and the essential information of any relevant advertisements in the relevant advertisements for matching user's selection includes
When the repulsion plays any keyword in crucial phrase, generate the advertisement of user's setting is related to being selected from the user
The relevant advertisements matched in advertisement stagger the suggestion of the second advertisement serving policy that channel or period play；
Sending module, for the suggestion and the described 3rd for the first advertisement serving policy for generating second contrast module
The suggestion of second advertisement serving policy of contrast module generation is sent to the human-computer interaction module.
In one embodiment, which further includes putting module；
The human-computer interaction module is additionally operable to send user according to the impression information that the suggestion for launching strategy is fed back
To the putting module；The user includes at least advertisement to be put according to the impression information that the suggestion for launching strategy is fed back
Dispensing channel, the release time, launch duration；
The suggestion module is additionally operable to the suggestion of the advertisement serving policy being supplied to the putting module；
The putting module, for the suggestion of advertisement serving policy provided according to the suggestion module or according to the people
The impression information that the user that machine interactive module is sent feeds back according to the suggestion for launching strategy, launches the advertisement of user's setting.
In one embodiment, the putting module includes：
Judgment module, for judging it is anti-according to the suggestion for launching strategy whether the human-computer interaction module sends user
The impression information of feedback, feeds back if so, then being sent to the first putting module and including the user according to the suggestion for launching strategy
Impression information first launch instruction, otherwise, to the second putting module send second launch instruct；
First putting module, instructs for being launched according to received first, and strategy is launched according to described according to the user
Suggestion feedback impression information launch user setting advertisement；
Second putting module, instructs for being launched according to received second, and the advertisement provided according to the suggestion module is thrown
The advertisement of user's setting is launched in the suggestion for putting strategy.
The recommendation apparatus of advertisement serving policy provided by the invention leads to according to keyword search relevant advertisements input by user
Cross and the history broadcast information of the advertisement of user's concern is subjected to Statistical Comparison, and according to generating advertisement serving policy after comparing result
Suggestion be supplied to user, save advertiser artificially count generation advertisement serving policy human cost and time cost, carry
High advertisement putting efficiency.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Attached drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is a kind of recommendation method flow diagram of advertisement serving policy provided in an embodiment of the present invention；
Fig. 2 is that the relevant advertisements searched for according to keyword " adding treasured " in a pre-set advertisement base are basic
Information shows schematic diagram；
Fig. 3 is what the history broadcast information Statistical Comparison of the advertisement to being selected in user's search result in fig. 2 obtained
Comparing result schematic diagram；
Fig. 4 is a kind of recommendation method flow diagram of advertisement serving policy in the embodiment of the present invention one；
Fig. 5 is a kind of recommendation apparatus structure diagram of advertisement serving policy provided in an embodiment of the present invention；
Fig. 6 is the structure diagram of suggestion module 55 in Fig. 5；
Fig. 7 is the recommendation apparatus structure diagram of another advertisement serving policy provided in an embodiment of the present invention；
Fig. 8 is the structure diagram of putting module 56 in Fig. 7.
Embodiment
The preferred embodiment of the present invention is illustrated below in conjunction with attached drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is a kind of recommendation method flow diagram of advertisement serving policy provided in an embodiment of the present invention, including step S1-
S4：
S1：Searched for according to keyword input by user in pre-set advertisement base, obtain the base of multiple relevant advertisements
This information simultaneously shows user.Wherein, the essential information for there are several advertisements played is recorded in pre-set advertisement base
With history broadcast information, and advertisement base is regularly updated.
S2：Obtain user's relevant advertisements selected in the essential information of multiple relevant advertisements and the period specified.
S3：History broadcasting of the relevant advertisements of the user's selection recorded in advertisement base at the appointed time in section is obtained to believe
Breath, the relevant advertisements of generation user's selection the history broadcast information comparing result in section and provide it to use at the appointed time
Family；
S4：User is supplied to according to the suggestion of comparing result and subscriber identity information generation advertisement serving policy.
For example, step S1 searches for shampoo in advertisement base, the shampoo advertisement of a lot of companies, Ran Houbu may be found
Rapid S1 will search out the shampoo advertisement that comes and be supplied to user, then in step S2 user have selected such as Head＆Shoulders shampoo and
Shi Hua two advertisements of cool shampoo, and on May 1st, 2015 is specified as specified time section.Then obtained in step S3 from advertisement base
Take the history broadcast information on May 1st, 2015 this day of Head＆Shoulders and the cool shampoo advertisements of Shi Hua of family selection, and by this
History broadcast information of the shampoo advertisement of two brands in this day carries out Statistical Comparison, obtains comparing result；Final step
According to the suggestion of the comparing result and subscriber identity information generation advertisement serving policy in S4：Such as current user identities are Hai Fei
Man of Silk Mill, sets the advertisement of dispensing as Head＆Shoulders hair conditioner, then suggestion can be generated in S4 by Head＆Shoulders hair conditioner advertisement and
The advertisement serving policy that the Head＆Shoulders shampoo advertisement collocation of dispensing plays together.
For example, Fig. 2 show the phase searched for according to keyword " adding treasured " in a pre-set advertisement base
Advertisement essential information is closed, as shown in downside in Fig. 2, searches three relevant advertisements；User have selected these three phases in subsequent S2
Advertisement is closed, selected relevant advertisements would be added to shown on the right side of in Fig. 2 in " content having focused on " column, and server is also got
The period that user specifies is on May 4th, 2015, then obtained in step S3 these three relevant advertisements on May 4th, 2015 this
It history broadcast information, and history broadcast information comparing result as shown in Figure 3 is generated to user, then can be according to the contrast
As a result the suggestion of advertisement serving policy is provided with the identity information of currently logged on user.
The recommendation method of above-mentioned advertisement serving policy provided in an embodiment of the present invention is according to keyword search input by user
Relevant advertisements, Statistical Comparison is carried out by the history broadcast information of the advertisement of user's concern, and according to generating advertisement after comparing result
The suggestion for launching strategy is supplied to user, to save the cost of human resources that advertiser artificially counts, improves formulation and launches extensively
Accuse the efficiency of strategy.
In one embodiment, the history broadcast information of advertisement includes at least：The broadcasting channel of advertisement, reproduction time, broadcast
Put one in number and playing duration.So as to which user can recognize the correlation chosen by history broadcast information comparing result
Which platform what advertisement specifically played is when, broadcasting time, the information such as playing duration, to understand broadcasting for specific advertisement
To one's heart's content condition, launches advertisement for its later stage and provides certain reference.
In one embodiment, the essential information of advertisement includes advertised name, classification, company, brand, industry, media point
At least one in the creation time of class, batch number, first broadcast time, last reproduction time, this essential information in advertisement base
, such as in Fig. 2 shown in search result part.At this time in step S1 according to keyword input by user in pre-set advertisement
Searched in storehouse, the method for obtaining the essential information of multiple relevant advertisements is：What is recorded in pre-set advertisement base is all wide
Keyword input by user is searched in the essential information of announcement, using the essential information of the advertisement including keyword input by user as
The essential information of relevant advertisements.Such as shown in Fig. 2, search key " adds treasured ", searching in advertisement base has three advertisements
Business Name be " adding precious group ", contain keyword " adding treasured ", therefore carry using these three advertisements as relevant advertisements
Supply user.In the embodiment, the essential information of advertisement covers existing advertising message substantially, and when search is only needed according to base
This information carries out relevant advertisements search, in this way, search procedure is simple, is easily achieved.
In one embodiment, before method provided by the invention execution, step is further included：It is pre-defined at least one
Collocation plays crucial phrase, at least one repulsion plays crucial phrase；Each collocation plays crucial phrase to be needed comprising several
Keyword in the title/company/brand message for the advertisement that collocation plays；Each broadcasting crucial phrase of repelling is needed comprising several
Stagger broadcasting advertisement title/company/brand message in keyword.At this time, step S4 includes：
If play a keyword in crucial phrase comprising any one pre-defined collocation in subscriber identity information,
It is recommended that by the advertisement of user's setting with being played in the essential information of the relevant advertisements of user's selection comprising the collocation in crucial phrase
The relevant advertisements of any one keyword played in same channel same period；
If repel a keyword in broadcasting crucial phrase comprising any one pre-defined in subscriber identity information,
It is recommended that by the advertisement of user's setting with being played in the essential information of the relevant advertisements of user's selection comprising the repulsion in crucial phrase
Stagger channel or period of relevant advertisements of any one keyword play.
In the embodiment, by it is pre-set collocation play crucial phrase and repel play crucial phrase, can in advance by
Need collocation play together or the advertisement keyword for broadcasting of staggering packet so that server can be according to the matching of advertisement keyword
As a result the relevant advertisements collocation for providing the advertisement for setting user and above Statistical Comparison automatically plays or repels the wide of broadcasting
Accuse and launch strategy, which realizes that automaticity is strong automatically by server completely, has saved the time for thinking to specify strategy and people
Power cost.
Preferably, after above-mentioned steps S4, step is further included：User is set according to the suggestion of advertisement serving policy wide
Accuse the advertisement launched or launch user according to the tactful impression information for suggesting feeding back is launched according to user and set.Below
To be specifically that embodiment illustrates.
Embodiment one
Fig. 4 is a kind of recommendation method flow diagram of advertisement serving policy in the embodiment of the present invention one, including：
S41：Searched for according to keyword input by user in pre-set advertisement base, obtain the base of multiple relevant advertisements
This information simultaneously shows user；
S42：Obtain user's relevant advertisements selected in the essential information of multiple relevant advertisements and the time specified
Section.；
S43：History broadcasting of the relevant advertisements of the user's selection recorded in advertisement base at the appointed time in section is obtained to believe
Breath, the relevant advertisements of generation user's selection the history broadcast information comparing result in section and provide it to use at the appointed time
Family；
S44：User is supplied to according to the suggestion of comparing result and subscriber identity information generation advertisement serving policy；
S45：Judge whether to receive the impression information that user feeds back according to the suggestion for launching strategy, if so, then performing step
S46, otherwise, performs S47；
S46：The advertisement that the impression information dispensing user fed back according to user according to the suggestion for launching strategy sets；Wherein,
User includes at least dispensing channel, release time and the throwing of advertisement to be put according to the impression information that the suggestion for launching strategy is fed back
Put at least one in duration；
S47：The advertisement of user's setting is launched according to the suggestion of advertisement serving policy.
In embodiment one, after server automatically generates the suggestion of advertisement serving policy, user can be according to advertisement putting plan
Suggestion slightly, selection launch advertisement using server or oneself set impression information automatically, advertisement placement method variation.
Corresponding to the recommendation method of advertisement serving policy provided in an embodiment of the present invention, the embodiment of the present invention also provides one kind
The recommendation apparatus of advertisement serving policy, as shown in figure 5, including：First memory module 51, the first search module 52, human-computer interaction
Module 53, the second search module 54 and suggestion module 55.
First memory module 51, for storing pre-set advertisement base, being recorded in the advertisement base has several broadcastings
The essential information and history broadcast information for the advertisement crossed, and server regularly updates the advertisement base in the first memory module 51, with
Ensure the newest property of the advertisement of its record.
First search module 52, for according to keyword input by user in the advertisement base that the first memory module 51 stores
Search, obtains the essential information of multiple relevant advertisements and is sent to human-computer interaction module 53；
Human-computer interaction module 53, the essential information of multiple relevant advertisements for the first search module 52 to be sent show
User；It is additionally operable to obtain user's relevant advertisements selected in the essential information of multiple relevant advertisements and the period specified,
And the information of acquisition is supplied to the second search module 54；The correlation that the user for being additionally operable to send the second search module 54 selects
The advertisement advertisement serving policy that the history broadcast information comparing result in section and suggestion module 55 are sent at the appointed time is built
View is supplied to user；
Second search module 54, for being believed according to the user that human-computer interaction module 53 is sent in the basic of multiple relevant advertisements
The relevant advertisements selected in breath and the period specified, obtain user's selection from the advertisement base of the first memory module 51 storage
Relevant advertisements the history broadcast information in section and these history broadcast informations are contrasted at the appointed time, generation contrast
As a result human-computer interaction module 53 is sent to, while the essential information of the relevant advertisements of user's selection is sent to suggestion module 55；
Suggestion module 55, for the correlation for the user's selection sent according to subscriber identity information and the second search module 54
The suggestion of the essential information generation advertisement serving policy of advertisement, and the suggestion of advertisement serving policy is supplied to human-computer interaction module
53。
In one embodiment, as shown in fig. 6, suggestion module 55 includes：
Second memory module 551, crucial phrase and at least one is played for storing pre-defined at least one collocation
Repel and play crucial phrase；Title/company of advertisements of the broadcasting crucial phrase of each arranging in pairs or groups comprising several needs collocation broadcastings/
Keyword in brand message；It is each to repel the title/public affairs for playing the advertisement that crucial phrase includes several broadcastings that need to stagger
Keyword in department/brand message；
First contrast module 552, all collocation for subscriber identity information and the second memory module 551 to be stored play
Crucial phrase and all keywords played in crucial phrase that repel contrast one by one；Include and appoint in subscriber identity information is contrasted
When one collocation plays a keyword in crucial phrase, the collocation matched comprising this is sent to the second contrast module 553
The first contrast instruction of the mark of crucial phrase is played, any one pre-defined row is included in subscriber identity information is contrasted
When reprimand plays a keyword in crucial phrase, the repulsion broadcasting matched comprising this is sent to the 3rd contrast module 554 and is closed
Second contrast instruction of the mark of keyword group；
Second contrast module 553, for being instructed according to the received first contrast, the user that the second search module 54 is sent
Collocation in the essential information of the relevant advertisements of selection the second memory module 551 signified with the mark in the first contrast instruction is broadcast
The keyword put in crucial phrase contrasts one by one, and the base of any relevant advertisements in the relevant advertisements for matching user's selection
When this information includes any keyword in collocation broadcasting crucial phrase, generate the advertisement of user's setting with being selected from user
Relevant advertisements in the suggestion of the first advertisement serving policy that is played in the same channel same period of the relevant advertisements that match；
3rd contrast module 554, for being instructed according to the received second contrast, the user that the second search module 54 is sent
Repulsion in the essential information of the relevant advertisements of selection the second memory module 551 signified with the mark in the second contrast instruction is broadcast
The keyword put in crucial phrase contrasts one by one, and the base of any relevant advertisements in the relevant advertisements for matching user's selection
When this information includes any keyword in repulsion broadcasting crucial phrase, generate the advertisement of user's setting with being selected from user
Relevant advertisements in the relevant advertisements that match stagger channel or the period plays the second advertisement serving policy suggestion；
Sending module 555, for the suggestion of the first advertisement serving policy for generating the second contrast module 553 and the 3rd pair
The suggestion of the second advertisement serving policy generated than module 554 is sent to human-computer interaction module 53.
In one embodiment, as shown in fig. 7, the recommendation apparatus of advertisement serving policy provided by the invention further includes dispensing
Module 56；
Human-computer interaction module 53 is additionally operable to user being sent to dispensing according to the impression information that the suggestion for launching strategy is fed back
Module 56；User includes at least the dispensing channel of advertisement to be put according to the impression information that the suggestion for launching strategy is fed back, launches
Time, launch duration；
Suggestion module 55 is additionally operable to the suggestion of advertisement serving policy being supplied to putting module 56；
Putting module 56, for the suggestion of advertisement serving policy provided according to suggestion module 55 or according to human-computer interaction mould
The impression information that the user that block 53 is sent feeds back according to the suggestion for launching strategy, launches the advertisement of user's setting.
In one embodiment, as shown in figure 8, putting module 56 includes：
Judgment module 561, feeds back for judging whether human-computer interaction module 53 sends user according to the suggestion for launching strategy
Impression information, if so, then to the first putting module 562 send include user according to launch strategy suggestion feed back dispensing letter
The first of breath launches instruction, otherwise, sends the second dispensing to the second putting module 563 and instructs；
First putting module 562, instructs for being launched according to received first, according to user according to the suggestion for launching strategy
The impression information of feedback launches the advertisement of user's setting；
Second putting module 563, instructs for being launched according to received second, and the advertisement provided according to suggestion module 55 is thrown
The advertisement of user's setting is launched in the suggestion for putting strategy.
The recommendation apparatus of advertisement serving policy provided by the invention leads to according to keyword search relevant advertisements input by user
Cross and the history broadcast information of the advertisement of user's concern is subjected to Statistical Comparison, and according to generating advertisement serving policy after comparing result
Suggestion be supplied to user, save advertiser artificially count generation advertisement serving policy human cost and time cost, carry
High advertisement putting efficiency.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or square frame in journey and/or square frame and flowchart and/or the block diagram.These computer programs can be provided
The processors of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices, which produces, to be used in fact
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, thus in computer or
The instruction performed on other programmable devices is provided and is used for realization in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a square frame or multiple square frames.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and scope.In this way, if these modifications and changes of the present invention belongs to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these modification and variations.
Claims (8)
1. a kind of recommendation method of advertisement serving policy, it is characterised in that including：
Searched for according to keyword input by user in pre-set advertisement base, obtain the essential information of multiple relevant advertisements simultaneously
Show user；Record has the essential information and history broadcast information of several advertisements played in the advertisement base；
Obtain user's relevant advertisements selected in the essential information of the multiple relevant advertisements and the period specified；
Obtain history of the relevant advertisements of the user's selection recorded in the advertisement base within the period specified and play letter
Breath, generate history broadcast information comparing result of the relevant advertisements of user selection within the period specified and by its
It is supplied to user；
User is supplied to according to the suggestion of the comparing result and subscriber identity information generation advertisement serving policy；
Before the recommendation method of the advertisement serving policy performs, further include：Pre-defined at least one collocation plays keyword
Group, at least one repulsion play crucial phrase；Each collocation plays crucial phrase and arranges in pairs or groups what is played comprising several needs
Keyword in title/company/brand message of advertisement；Each broadcasting crucial phrase of repelling staggers comprising several needs
Keyword in title/company/brand message of the advertisement of broadcasting；
The suggestion according to the comparing result and subscriber identity information generation advertisement serving policy, including：
If play a keyword in crucial phrase comprising any one pre-defined collocation in subscriber identity information, it is proposed that
By the advertisement of user's setting with being played in the essential information of the relevant advertisements of user selection comprising the collocation in crucial phrase
The relevant advertisements of any one keyword played in same channel same period；
If repel a keyword in broadcasting crucial phrase comprising any one pre-defined in subscriber identity information, it is proposed that
By the advertisement of user's setting with being played in the essential information of the relevant advertisements of user selection comprising the repulsion in crucial phrase
Stagger channel or period of relevant advertisements of any one keyword play.
2. the recommendation method of a kind of advertisement serving policy as claimed in claim 1, it is characterised in that the history of the advertisement is broadcast
Information is put to include at least：One in the broadcasting channel of advertisement, reproduction time, broadcasting time and playing duration.
A kind of 3. recommendation method of advertisement serving policy as claimed in claim 1, it is characterised in that the basic letter of the advertisement
Breath include advertised name, classification, company, brand, industry, media categories, batch number, first broadcast the time, last reproduction time, this
At least one of in creation time of the bar essential information in the advertisement base；
It is described to be searched for according to keyword input by user in pre-set advertisement base, obtain the basic letter of multiple relevant advertisements
Breath, including：Key input by user is searched in the essential information of all advertisements recorded in the pre-set advertisement base
Word, the essential information using the essential information of the advertisement including the keyword input by user as relevant advertisements.
4. such as a kind of recommendation method of advertisement serving policy of claims 1 to 3 any one of them, it is characterised in that described
After being supplied to user according to the suggestion of the comparing result and subscriber identity information generation advertisement serving policy, step is further included：
The advertisement that suggestion according to the advertisement serving policy sets user is launched or according to user according to the throwing
The impression information for putting the suggestion feedback of strategy launches the advertisement of user's setting.
5. the recommendation method of a kind of advertisement serving policy as claimed in claim 4, it is characterised in that described according to the advertisement
The advertisement that tactful suggestion sets user is launched to be launched or fed back according to the suggestion for launching strategy according to user
Impression information launch user setting advertisement, including：
Judge whether to receive the impression information that user feeds back according to the suggestion for launching strategy, if so, then according to user according to
The impression information of the suggestion feedback for launching strategy launches the advertisement of user's setting, otherwise, according to the advertisement serving policy
Suggestion launch user setting advertisement；
The user according to it is described launch strategy suggestion feed back impression information include at least advertisement to be put dispensing channel,
At least one of in release time and dispensing duration.
A kind of 6. recommendation apparatus of advertisement serving policy, it is characterised in that including：
First memory module, for storing pre-set advertisement base, record has several to play wide in the advertisement base
The essential information and history broadcast information of announcement；
First search module, for being searched according to keyword input by user in the advertisement base that first memory module stores
Rope, obtains the essential information of multiple relevant advertisements and is sent to human-computer interaction module；
Human-computer interaction module, the essential information of multiple relevant advertisements for first search module to be sent show use
Family；It is additionally operable to obtain user's relevant advertisements selected in the essential information of the multiple relevant advertisements and the time specified
Section, and the information of acquisition is supplied to the second search module；What the user for being additionally operable to send the second search module selected
The advertisement putting plan that history broadcast information comparing result and suggestion module of the relevant advertisements within the period specified are sent
Suggestion slightly is supplied to user；
Second search module, for being believed according to the user that the human-computer interaction module is sent in the basic of the multiple relevant advertisements
The relevant advertisements selected in breath and the period specified, obtain user's choosing from the advertisement base of first memory module storage
History broadcast information of the relevant advertisements selected within the period specified simultaneously contrasts these history broadcast informations, raw
In contrast with result be sent to the human-computer interaction module, while the essential information for the relevant advertisements that the user is selected is sent to
Suggestion module；
Suggestion module, for the relevant advertisements for the user's selection sent according to subscriber identity information and second search module
Essential information generation advertisement serving policy suggestion, and the suggestion of the advertisement serving policy is supplied to the human-computer interaction
Module；
The suggestion module includes：
Second memory module, for storing, pre-defined at least one collocation plays crucial phrase and at least one repulsion plays
Crucial phrase；Each the collocation plays title/company/brand that crucial phrase includes the advertisement that several needs collocation play
Keyword in information；It is each described to repel the title/public affairs for playing the advertisement that crucial phrase includes several broadcastings that need to stagger
Keyword in department/brand message；
First contrast module, for all collocation of subscriber identity information and second memory module storage to be played keyword
Group and all keywords played in crucial phrase that repel contrast one by one；Comprising any in the subscriber identity information is contrasted
When a collocation plays a keyword in crucial phrase, the collocation broadcasting matched comprising this is sent to the second contrast module and is closed
First contrast instruction of the mark of keyword group, includes any one pre-defined repulsion in the subscriber identity information is contrasted
When playing a keyword in crucial phrase, the repulsion matched comprising this is sent to the 3rd contrast module and plays crucial phrase
Mark second contrast instruction；
Second contrast module, for being instructed according to the received first contrast, the user that second search module is sent selects
The essential information collocation signified with the mark in the described first contrast instruction of relevant advertisements play key in crucial phrase
Word contrasts one by one, and the essential information of any relevant advertisements in the relevant advertisements for matching user's selection is taken including this
During with playing any keyword in crucial phrase, generate the advertisement of user's setting and the relevant advertisements from user selection
In the suggestion of the first advertisement serving policy that is played in the same channel same period of the relevant advertisements that match；
3rd contrast module, for being instructed according to the received second contrast, the user that second search module is sent selects
The essential information repulsion signified with the mark in the described second contrast instruction of relevant advertisements play key in crucial phrase
Word contrasts one by one, and the essential information of any relevant advertisements in the relevant advertisements for matching user's selection includes the row
When reprimand plays any keyword in crucial phrase, generate the advertisement of user's setting and the relevant advertisements from user selection
In the relevant advertisements that match stagger channel or the period plays the second advertisement serving policy suggestion；
Sending module, the suggestion and the described 3rd of the first advertisement serving policy for second contrast module to be generated contrast
The suggestion of second advertisement serving policy of module generation is sent to the human-computer interaction module.
7. a kind of recommendation apparatus of advertisement serving policy as claimed in claim 6, it is characterised in that the device further includes dispensing
Module；
The human-computer interaction module is additionally operable to user being sent to institute according to the impression information that the suggestion for launching strategy is fed back
State putting module；The user includes at least the throwing of advertisement to be put according to the impression information that the suggestion for launching strategy is fed back
Put channel, release time, launch duration；
The suggestion module is additionally operable to the suggestion of the advertisement serving policy being supplied to the putting module；
The putting module, for the suggestion of advertisement serving policy provided according to the suggestion module or according to the man-machine friendship
The impression information that the user that mutual module is sent feeds back according to the suggestion for launching strategy, launches the advertisement of user's setting.
A kind of 8. recommendation apparatus of advertisement serving policy as claimed in claim 7, it is characterised in that the putting module bag
Include：
Judgment module, for judging whether the human-computer interaction module sends what user fed back according to the suggestion for launching strategy
Impression information, if so, then being sent to the first putting module includes the throwing that the user feeds back according to the suggestion for launching strategy
Put information first launches instruction, otherwise, sends second to the second putting module and launches instruction；
First putting module, instructs for being launched according to received first, and building for strategy is launched according to described according to the user
The impression information of view feedback launches the advertisement of user's setting；
Second putting module, instructs, the advertisement putting plan provided according to the suggestion module for being launched according to received second
The advertisement of user's setting is launched in suggestion slightly.
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| CN201510391957.8A CN105049895B (en) | 2015-07-06 | 2015-07-06 | A kind of recommendation method and device of advertisement serving policy |
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| CN106204110A (en) * | 2016-06-28 | 2016-12-07 | 张伟东 | The video of a kind of advertisement terminal pushes away the method for putting |
| CN106294747A (en) * | 2016-08-10 | 2017-01-04 | 北京小米移动软件有限公司 | Audio synchronization method and device |
| CN107463600B (en) * | 2017-06-12 | 2020-12-29 | 百度在线网络技术（北京）有限公司 | Advertisement delivery keyword recommendation method and device and advertisement delivery method and device |
| CN107392647A (en) * | 2017-06-27 | 2017-11-24 | 上海悉德信息科技有限公司 | Flow media advertisement timesharing distributes jettison system |
| CN107480124A (en) * | 2017-07-05 | 2017-12-15 | 小草数语（北京）科技有限公司 | Advertisement placement method and device |
| CN108376339A (en) * | 2017-09-11 | 2018-08-07 | 加拿大辉莱广告公司 | Advertising specialty recommends method and device |
| CN107742227B (en) * | 2017-09-22 | 2021-11-09 | 微梦创科网络科技（中国）有限公司 | Advertisement putting method and system |
| CN107784523A (en) * | 2017-10-30 | 2018-03-09 | 拓文化传媒（上海）有限公司 | A kind of moving advertising big data business service system |
| CN109034864A (en) * | 2018-06-11 | 2018-12-18 | 广东因特利信息科技股份有限公司 | Improve method, apparatus, electronic equipment and storage medium that precision is launched in advertisement |
| CN111614978B (en) * | 2018-08-24 | 2022-04-29 | 创新先进技术有限公司 | Multimedia material processing method and device and multimedia playing equipment |
| CN112215649A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Flow control system and method based on terminal |
| CN112819539A (en) * | 2021-02-07 | 2021-05-18 | 深圳市今视通数码科技有限公司 | NFC-based advertisement putting method and system on spinning and storage medium |
| CN113268659A (en) * | 2021-04-27 | 2021-08-17 | 北京沃东天骏信息技术有限公司 | Advertisement data delivery method, device, equipment and storage medium |
| CN113743981B (en) * | 2021-08-03 | 2023-11-28 | 深圳市东信时代信息技术有限公司 | Material delivery cost prediction method and device, computer equipment and storage medium |
| CN115375379B (en) * | 2022-10-26 | 2023-04-18 | 承德石油高等专科学校 | Advertisement pushing method and system based on short video platform |
| CN116503116A (en) * | 2023-06-29 | 2023-07-28 | 江西时刻互动科技股份有限公司 | Advertisement putting time management method and device |
| CN117132330B (en) * | 2023-10-23 | 2024-01-30 | 蓝色火焰科技成都有限公司 | Intelligent advertisement method, device, equipment and storage medium based on big data |
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Denomination of invention: A recommendation method and device for advertising strategy Effective date of registration: 20210104 Granted publication date: 20180508 Pledgee: Inner Mongolia Huipu Energy Co.,Ltd. Pledgor: WUXI TVMINING MEDIA SCIENCE & TECHNOLOGY Co.,Ltd. Registration number: Y2020990001517 |
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