CN104991973B

CN104991973B - A kind of determination method and apparatus in user interest field

Info

Publication number: CN104991973B
Application number: CN201510463343.6A
Authority: CN
Inventors: 孟彦; 高金楠
Original assignee: Netease Media Technology Beijing Co Ltd
Current assignee: Netease Media Technology Beijing Co Ltd
Priority date: 2015-07-31
Filing date: 2015-07-31
Publication date: 2018-11-13
Anticipated expiration: 2035-07-31
Also published as: CN104991973A

Abstract

Embodiments of the present invention provide a kind of determination method and apparatus in user interest field.This method includes：The operation behavior generated when according to customer access network determines the first interest worlds set of user and the interested social object of user；The operation behavior that is generated when according to social object accesses network, and/or the relevent information for being related to social object determine the second interest worlds set of the interested social object of user；Second interest worlds of the first interest worlds set and the interested social object of user are gathered and are merged, and the interest worlds set after merging is determined as to the interest worlds set of user.Interest worlds by the way that the first interest set to be merged to obtain user with the second interest worlds of the interested social object of user are gathered, and improve efficiency when customer access network multimedia resource, better experience is brought for user.In addition, embodiments of the present invention provide a kind of user interest field locking equipment really.

Description

A kind of determination method and apparatus in user interest field

Technical field

Embodiments of the present invention are related to network communication technology field, more specifically, embodiments of the present invention are related to one The determination method and apparatus in kind user interest field.

Background technology

Background that this section is intended to provide an explanation of the embodiments of the present invention set forth in the claims or context.Herein Description recognizes it is the prior art not because not being included in this part.

With the continuous development of Internet technology, network has provided relatively rich media resource to the user, including：News, Picture, audio and video etc., the information content that user is faced increase with surprising rapidity, in network multimedia resource provider side, such as What easily provides its interested network multimedia resource to the user for different users carries as network multimedia resource The more and more urgent demand of donor.In network multimedia resource user side, since network multimedia resource information amount rapidly increases, Network multimedia resource classification more refines, and has very strong real-time, user to obtain sense in time from the information of magnanimity The network multimedia resource of interest is very difficult and time-consuming.

In view of the above-mentioned problems, proposing multiple network multimedia resource in the prior art recommends method：

The first network multimedia resource recommendation method actively can recommend various hot spot networks multimedia resources to user, But this network multimedia resource recommendation method only considers network multimedia money when to user's recommendation network multimedia resource Whether source is hot point resource, and the hobby without considering individual subscriber pushes identical content, i.e. hot spot to each user Resource cannot meet the individual demand of user in this way.

Second of network multimedia resource recommendation method is directed to the defect of the first network multimedia resource recommendation method, right The first network multimedia resource recommendation method is improved, it is contemplated that the individual demand of user, according to major way The historical viewings situation of user calculates the possible interested network multimedia resource of user, it is more then to push relevant network Media resource, for example, user have browsed the article of the classifications such as a large amount of sport, music, automobile, then recommend sport, sound for user The classification of the network multimedia resource of the classifications such as pleasure, automobile, push may be fixed proportion, it is also possible to according to user's pageview It gives priority to.But although this kind of recommendation directly refers to the behavior of user, still not when considering the individual demand of user It is enough comprehensive, the true interest distribution of user can not be embodied, then, efficiency is low when still remaining customer access network multimedia resource The problem of.

Invention content

In determination method for existing user interest field, consider still not comprehensive enough when the individual demand of user The reason of, the true interest distribution of user, efficiency when leading to customer access network multimedia resource can not be embodied in the prior art It is low.

Therefore in the prior art, network multimedia resource recommendation method is that the network multimedia resource that user recommends fails Meet user true interest distribution, user still require a great deal of time obtained in time from the information of magnanimity it is interested Network multimedia resource, this is very bothersome process.

Thus, it is also very desirable to a kind of determination method in improved user interest field, so that user interest field can obtain To more fully covering, efficiency when customer access network multimedia resource is improved.

In the present context, embodiments of the present invention are intended to provide a kind of determination method in user interest field and set It is standby.

In the first aspect of embodiment of the present invention, a kind of determination method in user interest field is provided, including：

The operation behavior generated when according to customer access network determines the first interest worlds set and the institute of the user State the interested social object of user；

The operation behavior that is generated when according to the social object accesses network, and/or the correlation for being related to the social object Information determines the second interest worlds set of the interested social object of user；

Second interest worlds of the interested social object of first interest worlds set and the user are gathered and are closed And and the interest worlds after merging are gathered to the interest worlds set for being determined as the user.

In the second aspect of embodiment of the present invention, a kind of user interest field locking equipment really is provided, including：

First determining module, the operation behavior generated when for according to customer access network determine the first of the user Interest worlds are gathered and the interested social object of the user；

Second determining module, the operation behavior generated when for according to the social object accesses network, and/or is related to institute The relevent information for stating social object determines the second interest worlds set of the interested social object of user；And

Merging module, for emerging by the second of the interested social object of first interest worlds set and the user Interesting field set merges, and the interest worlds set after merging is determined as to the interest worlds set of the user.

According to a kind of determination method and apparatus in user interest field of embodiment of the present invention, user can be based on and accessed The operation behavior generated when network not only determines the first interest worlds set of user, also determines the interested society of user Object is handed over, and determines the second interest worlds set of social object, by the first interest worlds set and the second interest worlds collection The interest worlds set obtained after merging is determined as the interest worlds set of user, in this way, not only considering that user is interested The first interest worlds set, in view of the interested social object of user the characteristics of also according to current social networks, further Included interest worlds are gathered into second interest worlds of social subject interests and are also used as the interested interest worlds of user, Compared with prior art, to the more comprehensive of the individual demand of user consideration, the interest distribution of user is more realistically embodied, Efficiency when customer access network multimedia resource is improved, better experience is brought for user.

Description of the drawings

Detailed description below, above-mentioned and other mesh of exemplary embodiment of the invention are read by reference to attached drawing , feature and advantage will become prone to understand.In the accompanying drawings, if showing the present invention's by way of example rather than limitation Dry embodiment, wherein：

Fig. 1 schematically shows the application scenarios schematic diagram that embodiment of the present invention can be implemented within；

Fig. 2 schematically shows a kind of flows of the determination method in user interest field according to an embodiment of the invention Schematic diagram；

Fig. 3 schematically shows a kind of recommendation method of network multimedia resource according to another embodiment of the present invention Flow diagram；

Fig. 4 a~Fig. 4 b schematically show a kind of user interest field according to the ... of the embodiment of the present invention locking equipment really One of structural schematic diagram；

The structure that Fig. 5 schematically shows a kind of user interest field according to the ... of the embodiment of the present invention locking equipment really is shown The two of intention.

In the accompanying drawings, identical or corresponding label indicates identical or corresponding part.

Specific implementation mode

The principle and spirit of the invention are described below with reference to several illustrative embodiments.It should be appreciated that providing this A little embodiments are used for the purpose of making those skilled in the art can better understand that realizing the present invention in turn, and be not with any Mode limits the scope of the invention.On the contrary, these embodiments are provided so that the disclosure is more thorough and complete, and energy It is enough that the scope of the present disclosure is completely communicated to those skilled in the art.

One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method Or computer program product.Therefore, the disclosure can be with specific implementation is as follows, i.e.,：Complete hardware, complete software The form that (including firmware, resident software, microcode etc.) or hardware and software combine.

According to the embodiment of the present invention, it is proposed that a kind of determination method and apparatus in user interest field.

Herein, it is to be understood that in involved term：

1. interest worlds：The classification or field that the interested network multimedia resource of user is related to, interest worlds are drawn Dividing can carry out according to preset rules.

2. interest worlds are gathered：What the classification or field that the interested each network multimedia resource of user is related to were constituted Set.

3. social object：User object in social networks can be personal or group.

In addition, any number of elements in attached drawing be used to example and it is unrestricted and it is any name be only used for distinguishing, Without any restrictions meaning.

Below with reference to several representative embodiments of the present invention, the principle and spirit of the invention are illustrated in detail.

Summary of the invention

The inventors discovered that in the prior art when to user's recommendation network multimedia resource, although directly referring to user Behavior, but consider user individual demand when it is still not comprehensive enough, can not embody user true interest distribution, according to So there is a problem of that efficiency is low when customer access network multimedia resource.Lack a kind of user interest field in the prior art really Determine method, what can be considered the individual demand of user is more comprehensive, more realistically embodies the interest distribution of user, Jin Erti Efficiency when high customer access network multimedia resource.

For this purpose, the present invention provides a kind of determination method and apparatus in user interest field, the determination in user interest field Method may include：The operation behavior generated when according to customer access network, determine the user the first interest worlds gather with And the interested social object of the user；The operation behavior that is generated when according to determining social object accesses network, and/or it is related to The relevent information of determining social object determines the second interest worlds set of the interested social object of user；It will be determining First interest worlds are gathered and the second interest worlds set of the interested social object of user merges, and by the interest after merging Field set is determined as the interest worlds set of the user.In this way, not only considering the interested first interest worlds collection of user It closes, included interest worlds are further also gathered in the second interest worlds of social subject interests is also used as user interested Interest worlds, to the individual demand of user consider more comprehensively, when improving customer access network multimedia resource Efficiency.

After the basic principle for describing the present invention, lower mask body introduces the various non-limiting embodiment party of the present invention Formula.

Application scenarios overview

Referring initially to Fig. 1, terminal 101, social software server 102 and interest worlds determine that equipment 103 passes through network It is connected, wherein terminal 101 can be the terminal that user uses, or the terminal that social object uses, interest worlds determine Equipment 103 determines what function and social software function were combined into one with social software server 102 or by interest worlds The same physical equipment, and social software server 102 can be at least two server physics for different social softwares Equipment.

Terminal 101 can access social software server 102 by network, and the user of terminal 101 uses social software When generate operation behavior, when interest worlds determine that equipment 103 and social software server 102 are same physical equipment, interest Field determines the operation behavior generated when equipment 103 can directly determine the user of terminal 101 using social software；Work as interest Field determines equipment 103 and social software server 102 not when being same physical equipment, and interest worlds determine that equipment 103 can be with It is interacted with the social software server 102, the operation row generated when obtaining the user of terminal 101 using social software For；Or terminal 101 can record user and access the operation behavior generated when different social softwares, and will by terminal 101 The operation behavior of record is reported to interest worlds and determines equipment 103.

Network can be LAN, wide area network, mobile Internet etc..Terminal 101 can be portable equipment (such as：Mobile phone, Tablet, laptop etc.), or PC (PC, Personal Computer).

Illustrative methods

With reference to the application scenarios of Fig. 1, it is described with reference to Figure 2 and user is used for according to exemplary embodiment of the invention The method that interest worlds determine.It should be noted that above application scene is merely for convenience of understanding the spirit and original of the present invention It manages and shows, embodiments of the present invention are unrestricted in this regard.On the contrary, embodiments of the present invention can be applied to Applicable any scene.

Fig. 2 is a kind of flow signal of an embodiment of the determination method in user interest field provided in an embodiment of the present invention Figure, executive agent can be that the interest worlds in application scenarios overview determine equipment 103, real to the present invention one referring to the figure The flow for applying a kind of determination method in user interest field of example offer is described.

As shown in Fig. 2, a kind of determination method in user interest field that one embodiment of the invention provides may include as follows Step：

S201, according to customer access network when the operation behavior that generates, determine the first interest worlds of the user gather with And the interested social object of the user.

In this step, the network that user accesses may include various types of networks, such as：Portal website, various forums, Social networks (including：Microblogging, wechat, credulity etc.) etc..The operation behavior generated when customer access network may include user's visit Carry out interactive operation behavior when asking various types network with network side, when usual customer access network carries out interactive with network side Operation behavior can embody the interest and the interested social object of user of user, therefore user can be based on and access net The operation behavior generated when network determines the first interest worlds set and the interested social object of the user of the user.

Determine user the first interest worlds gather when, can based on operation behavior may include the one of following behavior Kind is a variety of：Navigation patterns, forwarding behavior, push up or step on behavior, concern behavior, collection behavior etc. at comment behavior；Determining user When interested social activity object, the social object involved by aforesaid operations behavior can be determined based on aforesaid operations behavior, in addition, Can also according to being related to other operation behaviors of social object, such as：User participates in the behavior etc. of social object correlation circle, To determine the interested social object of user.

Further, social object can be it is personal (such as：The interested friend of user, noted public figure etc.) or Group (such as：The interested tissue of user, well-known unit etc.), interest worlds can be the interested network multimedia money of user The classification or field that source is related to, can using larger classification or field as interest worlds, such as：Amusement, sport, automobile Deng, can also using smaller classification or field as interest worlds, such as：Certain topic, certain event etc., that is to say, that interest is led The division in domain can be carried out according to preset rules, not limit the foundation of division here.

S202, according to the operation behavior that generates when the social object accesses network determined in S201, and/or it is related to the social activity The relevent information of object determines the second interest worlds set of the interested social object of user.

In this step, under type such as may be used and determine the second interest worlds set of social object, including：

For the first social object for reaching predetermined level in default social networks：

According to the relevent information for being related to the first social object, the second interest worlds set of the first social object is determined；Or Person

The operation behavior that is generated when according to the first social object accesses network and the related money for being related to the first social object News determine the second interest worlds set of the first social object；

For the second social object in social object in addition to the first social object：

The operation behavior generated when according to the second social object accesses network determines the second interest neck of the second social object Gather in domain.

That is, during determining that the second interest worlds of social object are gathered, can be directed in default social activity The social object of difference for reaching different predetermined levels in network, is determined in different ways.

First social object can be reach the social object of predetermined level in default social networks, such as：In microblogging In the social object with " honored guest (VIP, Very Important Person) " grade, it is seen then that the first social object is in society On can have certain popularity, can be according to relating to then when determining that the second interest worlds of the first social object are gathered And first social object relevent information, such as：The information such as the history news of the first social object, biography introduction, determine first Gather second interest worlds of social object；It can also be while according to the relevent information for being related to the first social object, into one The operation behavior generated when step is according to the first social object accesses network is (referring to the first interest neck for determining user in step S201 The step of domain is gathered), common the second interest worlds set for determining the first social object.

Second social object can be the social object in addition to the first social object in social object, the second social object Can be the ordinary user in social networks, may and without social popularity, then, determining the of the second social object When two interest worlds are gathered, it may refer to determine the step of the first interest worlds of user are gathered in step S201 to carry out.

It further, can be direct in step S202 when the quantity of the social object determined in step S201 is one Determine the second interest worlds set of this social object, and as the second interest neck of the interested social object of user Gather in domain.And when the quantity of the social object determined in step S201 is more than one, it is interested for determining user The quantity of social object is more than one situation, and step S202 can be specifically embodied as following steps：

Step 1: for each of determining social object, the behaviour generated when according to the social activity object accesses network in S201 Make behavior, and/or be related to the relevent information of the social activity object, determines the second interest worlds set of the social activity object.

Step 2: the corresponding second interest worlds set of each social object is merged, and will be obtained after merging Interest worlds set is determined as the second interest worlds set of the interested social object of user.

Assuming that determined in step S201 three social objects (social object a, social activity object b and social activity object c), The corresponding second interest worlds set of this three social activity objects is determined in step 1, such as：The second of social object a is emerging Interesting field collection is combined into { physical recreation is military }, and the second interest worlds collection of social object b is combined into { science and technology is military }, social object c The second interest worlds collection be combined into { amusement science and technology }, it is possible to directly by corresponding second interest of three social objects Field set merges, and the second interest worlds collection for obtaining the interested social object of user is combined into { physical recreation military affairs section Skill }.

Further, although determining multiple social objects, section is interior to different social activities in different times by possible user The interest level of object simultaneously differs, it is possible to be each society to the interest level of different social objects according to user It hands over corresponding second interest worlds of object to gather included interest worlds and determines weight coefficient, then will be each emerging with weight coefficient Interesting field merges, and for such case, step 2 can further be embodied as following steps：

Step 2 one, for each social object, count user in preset duration to being related to the network of the social activity object Second frequency of specific operation behavior caused by multimedia resource.

It further, can be by user in preset duration to being related to the network of the social activity object in step 2 one Second frequency of specific operation behavior caused by multimedia resource, to weigh sense of the user to social object in preset duration Level of interest, and second frequency is higher, and characterization user is higher to the social activity subject interests degree in preset duration.

Network multimedia resource can be all kinds of multimedia resources on network, such as：Document, audio, video etc..It is specific Operation behavior includes the various mutual-action behaviors with network multimedia resource, such as：Navigation patterns, comment behavior, forwarding behavior, top Or step on behavior, concern behavior, collection behavior etc..Second frequency can be user in preset duration to being related to the social activity object Network multimedia resource caused by specific operation behavior number, or the specific operation row generated in the unit interval For frequency.

Step 2 two, according to second frequency determined in step 2 one, determine that corresponding second interest of the social activity object is led Gather the weight coefficient of included interest worlds in domain, wherein second frequency is higher, corresponding second interest worlds of the social activity object The weight coefficient of the included interest worlds of set is higher.

Further, in step 2 two, since second frequency can characterize interest level of the user to social object, It is possible to according to second frequency, determine that the weight of included interest worlds is gathered in corresponding second interest worlds of social activity object Coefficient, also, second frequency is higher, and characterization user is higher to the social activity subject interests degree, then, which corresponds to The second interest worlds gather included interest worlds weight coefficient it is also higher.

When it is implemented, the numerical value of weight coefficient can be determined based on the value of second frequency, it can be by second frequency Value make any mathematic(al) manipulation and obtain.Assuming that social object a, social activity object b second frequency difference corresponding with social activity object c It it is 3 times, 2 times and 5 times, it is possible to directly using numerical value 3,2 and 5 as social object a, social activity object b and social activity Object c gathers corresponding second interest worlds the weight coefficient of included interest worlds, can also be based on numerical value 3,2 and 5 Mathematic(al) manipulation is carried out, such as：Be normalized to obtain 0.3,0.2 and 0.5, using the numerical value obtained after transformation as Social object a, social activity object b gather the second interest worlds corresponding with social activity object c the weight of included interest worlds Coefficient.

Step 2 three gathers the interest worlds for including according to by corresponding second interest worlds of each social activity object Determining weight coefficient will each the corresponding each second interest worlds set of social object merge, and will be emerging after merging Interesting field set is determined as the second interest worlds set of the interested social object of user.

Connect above-mentioned example, it is assumed that social object a, social activity object b the second interest neck corresponding with social activity object c The weight coefficient that included interest worlds are gathered in domain is respectively 0.3,0.2 and 0.5, then, for social object a, carry weight Second interest worlds collection of coefficient is combined into { 0.3 0.3 sport of amusement 0.3 is military }, for social object b, with weight coefficient Second interest worlds collection is combined into { 0.2 science and technology 0.2 is military }, for social object c, carries the second interest worlds collection of weight coefficient It is combined into { 0.5 amusement, 0.5 science and technology }, then, merges the corresponding each second interest worlds set of each social object：{ 0.3 amusement + 0.5 science and technology of 0.2 science and technology of+0.5 0.3 sport of amusement+0.2 military affairs of 0.3 military affairs }, obtain the second of the interested social object of user Interest worlds collection is combined into { 0.8 0.3 sport of amusement, 0.5 military affairs, 0.7 science and technology }, in this way, not only having obtained the interested social activity of user Second interest worlds of object are gathered, and the different weight coefficients of included interest worlds are also gathered by second interest worlds The interest level to different interest worlds is obtained.

Further, in the second interest worlds collection for merging the first interest worlds set and the interested social object of user When conjunction, the first situation：(weight coefficient for being equivalent to the interest worlds that the two includes respectively accounts for 50%) can be directly merged, The second situation：Or first interest worlds gather the of the interested social object in included interest worlds and user Two interest worlds gather included interest worlds and determine fixed weight coefficient respectively, are merged according to the weight coefficient, The third situation：The specific operation behavior that can also be generated according further to user is gathered by the first interest worlds includes Interest worlds and the second interest worlds of the interested social object of user gather included interest worlds and determine weight respectively Coefficient.

For the first situation and the second situation, step S203~step S204 can not be executed, step is directly entered S205, for the third situation, the specific operation behavior that step S203~step S204 is used to be generated according to user determines first Second interest worlds of the interested social object in interest worlds set included interest worlds and user, which are gathered, is included Interest worlds weight coefficient.

First frequency of the specific operation behavior generated when customer access network in S203, statistics preset time period.

Further, although the interest worlds set of the user finally determined in the embodiment of the present invention is led by the first interest Domain, which gathers to merge with the second interest worlds set of the interested social object of user, to be obtained, but the first interest worlds set and use The significance level of the second interest worlds set of the interested social object in family may be different.Some users are more active, It is happy to carry out interactive operation on network, some users are relatively less active, are not happy to carry out interactive operation on network, that , it is believed that：For any active ues, the included corresponding weight coefficient in interest worlds is gathered relatively in the first interest worlds Height, and to gather the included corresponding weight coefficient in interest worlds relatively low for the second interest worlds, on the contrary, for inactive use Family, set included corresponding weight coefficient in interest worlds in the first interest worlds is relatively low, and the second interest worlds are gathered Including the corresponding weight coefficient in interest worlds it is relatively high.

The active degree of user within a preset period of time can be by generating in preset time period when customer access network First frequency of specific operation behavior embodies.Specific operation behavior includes the various mutual-action behaviors with network multimedia resource, Such as：Navigation patterns, forwarding behavior, push up or step on behavior, concern behavior, collection behavior etc. at comment behavior.First frequency can be User accesses the number of the specific operation behavior generated when network within a preset period of time, or is generated in the unit interval The frequency of specific operation behavior.

S204, according to first frequency determined in S203, determine that included interest neck is gathered in the first interest worlds respectively The weight coefficient of included interest worlds is gathered in domain and the second interest worlds of the interested social object of user.

Wherein, first frequency is higher, and the weight coefficient that included interest worlds are gathered in the first interest worlds is higher, user The weight coefficient that included interest worlds are gathered in second interest worlds of interested social activity object is lower.

When it is implemented, first frequency gathers the weight coefficient of included interest worlds with the first interest worlds, and Gather the numerical value between the weight coefficient of included interest worlds with the second interest worlds of the interested social object of user Transformational relation can be determined according to actual needs, and the present invention does not limit specific numerical value conversion mode, as long as meeting the One frequency is higher, and the weight coefficient that included interest worlds are gathered in the first interest worlds is higher, and the interested social activity of user is right The weight coefficient that included interest worlds are gathered in the second interest worlds of elephant is lower.

S205, according to the of the interested social object in interest worlds and user for including by the first interest worlds set The weight coefficient that included interest worlds determine respectively is gathered in two interest worlds, and the first interest worlds set and user's sense is emerging The second interest worlds set of the social object of interest merges, and the interest worlds set after merging is determined as to the interest neck of user Gather in domain.

Assuming that the first interest worlds collection is combined into { technology cars }, the second interest worlds collection of the interested social object of user It is combined into { amusement 0.3/0.8 sport 0.5/0.8 military affairs 0.7/0.8 science and technology }, the interest for including by the first interest worlds set is led The weight coefficient that domain determines is 0.5, and the interest that the second interest worlds set by the interested social object of user includes is led The weight coefficient that domain determines is 0.5, then, by the first interest worlds set { 0.5 scientific and technological 0.5 automobile } and the interested society of user The second interest worlds set { 0.5 0.1875 sport of amusement, 0.3125 military affairs, 0.4375 science and technology } of object is handed over to merge into the emerging of user Interesting field set { 0.5 0.1875 sport of amusement, 0.3125 military affairs, 0.9375 scientific and technological 0.5 automobile }, in this way, not only having obtained user Interest worlds set, also by the interest worlds of the user gather included interest worlds different weight coefficients obtain Interest level of the user to different interest worlds.

Based on an a kind of embodiment of the determination method in the user interest fields provided Fig. 2, Fig. 3 carries for the embodiment of the present invention A kind of flow diagram of another embodiment of the recommendation method of the network multimedia resource supplied, executive agent can be applied field Interest worlds in scape overview determine equipment 103, and a kind of network provided another embodiment of the present invention referring to the figure is more The flow of the recommendation method of media resource is described.

As shown in figure 3, a kind of recommendation method for network multimedia resource that another embodiment of the present invention provides may include Following steps：

S301, according to customer access network when the operation behavior that generates, determine the first interest worlds of the user gather with And the interested social object of the user.

S302, according to the operation behavior that generates when the social object accesses network determined in S301, and/or it is related to the social activity The relevent information of object determines the second interest worlds set of the interested social object of user.

First frequency of the specific operation behavior generated when customer access network in S303, statistics preset time period.

S304, according to first frequency determined in S303, determine that included interest neck is gathered in the first interest worlds respectively The weight coefficient of included interest worlds is gathered in domain and the second interest worlds of the interested social object of user,

S305, according to the of the interested social object in interest worlds and user for including by the first interest worlds set The weight coefficient that included interest worlds determine respectively is gathered in two interest worlds, and the first interest worlds set and user's sense is emerging The second interest worlds set of the social object of interest merges, and the interest worlds set after merging is determined as to the interest neck of user Gather in domain.

The explanation of step S301~step S305 may refer to the correlation step of step S201~step S205 in Fig. 2, this In repeat no more.

The interest worlds set of user has been obtained by step S301~step S305, it can in step S306~step S307 To be combined into the interested multimedia resource of user recommended user according to the interest worlds collection of user.

S306, target network multimedia resource is parsed, determines the corresponding interest neck of target network multimedia resource Domain.

In this step, target network multimedia resource can be document, audio, video etc..To destination multimedia resource When being parsed, the analytic method of prior art offer may be used, the title and/or content to destination multimedia resource carry out Parsing, obtains the corresponding interest worlds of destination multimedia resource.

S307, from target network multimedia resource, determine that the interest worlds set of interest worlds and user are included The matched target network multimedia resource in interest worlds, and recommend determining target network multimedia resource to user.

Wherein, the interest worlds of user are gathered in included interest worlds, for the higher interest worlds of weight coefficient, The matching target network multimedia resource of recommendation is more, and the display location for the matching target network multimedia resource recommended more is leaned on Before.

The interest worlds of one or more target network multimedia resource, this step can be determined in step S306 In, institute can be gathered in the interest worlds of the corresponding interest worlds of target network multimedia resource and user determined in S306 Including interest worlds matched, obtain the target network multimedia resource that can be matched, and recommend to user.

If included interest worlds are gathered in the interest worlds of user carries weight coefficient, can be according to weight The height of coefficient, determine the target network multimedia resource of the corresponding recommendation in the different interest worlds of weight coefficient quantity and Position is directed to the higher interest worlds of weight coefficient, the matching target network multimedia resource of recommendation is more, and recommended Display location with target network multimedia resource is more forward (in the form of a list for the target network multimedia resource recommended The case where presentation).

Assuming that the interest worlds set { 0.5 0.1875 sport of amusement, 0.3125 military affairs, 0.9375 scientific and technological 0.5 automobile } of user, So, in the target network multimedia resource recommended for user, interest worlds are the target network multimedia resource of science and technology Quantity is most, and secondly recommended location can be followed successively by near preceding：Automobile, amusement, military affairs, sport.That is, interest Field is the minimum number of the target network multimedia resource of sport, and recommended location is near rear.

Further, the interest worlds of user can't be unalterable, may change over time, step Rapid S308~step S310, the specific operation behavior according to user to the target network multimedia resource of recommendation, to active user Interest worlds set be updated.

S308, for the target network multimedia resource each recommended, count and preset in the update cycle user to the target The third frequency of specific operation behavior caused by network multimedia resource.

It is possible to further the update cycle that the interest worlds set pre-set to user is updated, update cycle Specific duration can be determined according to actual needs.The quantity of target network multimedia resource recommended to the user and position The significance level of included interest worlds is gathered in the interest worlds that active user can be embodied, and subsequent user is to the mesh of recommendation It marks the feedback (to specific operation behavior caused by target network multimedia resource) of network multimedia resource and can embody The variation of user interest field emphasis.

Specific operation behavior includes the various mutual-action behaviors with network multimedia resource, such as：Navigation patterns, comment row For, forwarding behavior, push up or step on behavior, concern behavior, collection behavior etc..The third frequency can be user to the recommendation target network The number of specific operation behavior caused by multimedia resource, or the frequency of the specific operation behavior generated in the unit interval Rate.

S309, according in S308 determine the third frequency, determine that the target network multimedia resource corresponds to interest worlds Weight coefficient,

Wherein, the third frequency is higher, and the weight coefficient which corresponds to interest worlds is higher.

When it is implemented, the number between the weight coefficient of third frequency interest worlds corresponding with target network multimedia resource Value transformational relation can be determined according to actual needs, and the present invention does not limit specific numerical value conversion mode, as long as meeting The third frequency is higher, and the weight coefficient which corresponds to interest worlds is higher.

Preferably, user in this update cycle can generate the target network multimedia resource of a certain interest worlds Specific operation behavior number and history specific operation behavior of the user to the target network multimedia resource of a certain interest worlds Ratio between number (number of the specific operation behavior generated in nearly preset number of days), or with user to the mesh of each interest worlds Mark total history specific operation behavior number (total time of the specific operation behavior generated in nearly preset number of days of network multimedia resource Number) between ratio, be determined as the weight coefficient that certain target network multimedia resource corresponds to interest worlds.

Assuming that special caused by target network multimedia resource of the user to interest worlds for sport in the default update cycle Determine the third frequency highest of operation behavior, next is followed successively by amusement, automobile, military affairs, science and technology, it is possible to determine target network The corresponding interest worlds of network multimedia resource：Sport, amusement, automobile, military affairs, science and technology weight coefficient be respectively：1,5/ 8、4/8、2/8、1/8。

S310, according to the power that determines of the corresponding interest worlds of target network multimedia resource in S309 being each recommendation Interest worlds corresponding with the target network multimedia resource of each recommendation are gathered in the interest worlds of active user by weight coefficient Merge, and the interest worlds set after merging is determined as to the interest worlds set of newer user.

Assuming that the interest worlds collection of active user is combined into, { 0.5/0.9375 entertains 0.1875/0.9375 sport 0.3125/ 0.9375 military 1 science and technology 0.5/0.9375 automobiles }, and it is the corresponding interest neck of target network multimedia resource of each recommendation The weight coefficient that domain (sport, amusement, automobile, military affairs, science and technology) determines respectively is 1,5/8,4/8,2/8,1/8, by interest worlds Set { 0.5/0.9375 entertains the military 1 science and technology 0.5/0.9375 automobiles of 0.1875/0.9375 sport 0.3125/0.9375 } with it is emerging Interesting field set { 0.5 automobile, 0.25 military affairs, 0.125 science and technology is entertained in 1 sport 0.625 } merges, and obtains the interest neck of newer user Domain collection is combined into：{ 1.158 1.2 sport of amusement, 0.58 military affairs, 1.125 scientific and technological 1.03 automobiles }, then, next time is that user recommends target When network multimedia resource, it can gather with reference to the interest worlds of newer user to carry out.

Example devices

After describing the method for exemplary embodiment of the invention, next, with reference to figure 4a, Fig. 4 b, Fig. 5 to this hair Bright illustrative embodiments, equipment for determining user interest field.

Fig. 4 a~Fig. 4 b are a kind of structural schematic diagram of user interest field provided in an embodiment of the present invention locking equipment really, As shown in fig. 4 a, it may include following module：

First determining module 401, the operation behavior generated when for according to customer access network determine the of the user One interest worlds are gathered and the interested social object of the user；

Second determining module 402, the operation behavior generated when for according to the social object accesses network, and/or relates to And the relevent information of the social object, determine the second interest worlds set of the interested social object of user；

Merging module 403, for by the of first interest worlds set and the interested social object of the user Two interest worlds set merges, and the interest worlds set after merging is determined as to the interest worlds set of the user.

In some embodiments of the present embodiment, optionally, the merging module 403 is specifically used for according to being described Gather the second interest worlds set of included interest worlds and the interested social object of the user in the first interest worlds Including the weight coefficient that determines respectively of interest worlds, by first interest worlds set and the interested society of the user It hands over the second interest worlds set of object to merge, and the interest worlds set after merging is determined as to the interest worlds of the user Set.

In some embodiments of the present embodiment, optionally, locking equipment further includes really in user interest field：First system Count module 404 and third determining module 405.

First statistical module 404, for the merging module 403 will first interest worlds gather with it is described Before the second interest worlds set of the interested social object of user merges, counts the user in preset time period and access net First frequency of the specific operation behavior generated when network；

The third determining module 405, for according to first frequency, determining the first interest worlds set respectively Including the second interest worlds of the interested social object in interest worlds and the user gather included interest neck The weight coefficient in domain, wherein first frequency is higher, and the weight of included interest worlds is gathered in first interest worlds Coefficient is higher, and the weight coefficient of included interest worlds is gathered in the second interest worlds of the interested social object of the user It is lower.

In the other embodiment of the present embodiment, optionally, as shown in Figure 4 b, second determining module 402, tool Body includes：Determining module 4021 is gathered in second interest worlds and merging module 4022 is gathered in the second interest worlds；

Determining module 4021 is gathered in second interest worlds, for right for the determining interested social activity of the user The quantity of elephant is more than one situation, for each social object, the operation row generated when according to the social activity object accesses network For, and/or be related to the relevent information of the social activity object, determine the second interest worlds set of the social activity object；

Merging module 4022 is gathered in second interest worlds, is used for corresponding second interest of each social activity object Field set merges, and the interest worlds obtained after merging set is determined as the second of the interested social object of the user Gather interest worlds.

In the other embodiment of the present embodiment, optionally, determining module 4021 is gathered in second interest worlds, Specifically for being directed to each social object, the user in preset duration is counted to being related to the network multimedia of the social activity object Second frequency of specific operation behavior caused by resource；According to second frequency, the social activity object corresponding second is determined Gather the weight coefficient of included interest worlds in interest worlds, wherein second frequency is higher, the social activity object corresponding the The weight coefficient that included interest worlds are gathered in two interest worlds is higher；

Merging module 4022 is gathered in second interest worlds, be specifically used for according to for each social object it is corresponding The weight coefficient that included interest worlds determine is gathered in second interest worlds, will each social object corresponding each second Interest worlds set merges, and the interest worlds set after merging is determined as the second of the interested social object of the user Gather interest worlds.

In some other embodiments of the present embodiment, optionally, locking equipment also wraps really in the user interest field It includes：Parsing module 406 and recommending module 407.

The parsing module 406, it is described for being determined as the interest worlds set after merging in the merging module 403 After the interest worlds set of user, target network multimedia resource is parsed, determines the target network multimedia money The corresponding interest worlds in source；

The recommending module 407 determines that interest worlds and the user's is emerging for from target network multimedia resource The included matched target network multimedia resource in interest worlds is gathered in interesting field, and recommends determining target to the user Network multimedia resource, wherein the interest worlds of the user are gathered in included interest worlds, higher for weight coefficient Interest worlds, the matching target network multimedia resource of recommendation is more, and the matching target network multimedia resource recommended Display location is more forward.

In some other embodiments of the present embodiment, optionally, locking equipment also wraps really in the user interest field It includes：Second statistical module 408, the 4th determining module 409 and update module 410.

Second statistical module 408, for recommending determining target network to the user in the recommending module 407 After multimedia resource, for the target network multimedia resource of each recommendation, counts and preset the user couple in the update cycle The third frequency of specific operation behavior caused by the target network multimedia resource；

4th determining module 409, for according to the third frequency, determining that the target network multimedia resource corresponds to The weight coefficient of interest worlds, wherein the third frequency is higher, which corresponds to the power of interest worlds Weight coefficient is higher；

The update module 410, for being led according to the corresponding interest of target network multimedia resource for each recommendation The weight coefficient that domain determines distinguishes the interest worlds set of presently described user and the target network multimedia resource of each recommendation Corresponding interest worlds merge, and the interest worlds set after merging is determined as to the interest worlds collection of the newer user It closes.

In some other embodiments of the present embodiment, optionally, second determining module 402 is specifically used for,

For the first social object for reaching predetermined level in default social networks：It is social right according to being related to described first The relevent information of elephant determines the second interest worlds set of the described first social object；Or according to the described first social object It accesses the operation behavior generated when network and is related to the relevent information of the described first social object, determine that described first is social Gather second interest worlds of object；

For the second social object in the social object in addition to the described first social object：According to second society The operation behavior generated when object accesses network is handed over, determines the second interest worlds set of the described second social object.

In addition, the present invention may also include a kind of user interest field locking equipment, including processor really as shown in Figure 5 501 (can be one or more, in various embodiments of the present invention for one), memory 502 and bus system 503, In：

Processor 501 controls the operation of user interest field locking equipment really, and memory 502 may include read-only deposits Reservoir and random access memory, and provide instruction and data to processor 501.The a part of of memory 502 can also include Nonvolatile RAM (NVRAM).

The various components of user interest field locking equipment really are coupled by bus system 503, wherein always Linear system system 503 can also include power bus, controlling bus and status signal bus in addition etc. in addition to including data/address bus.At this In some other embodiment of invention, processor 501, memory 502 can also be directly connected to by communication line.But in order to For the sake of clear explanation, various buses are all designated as bus system 503 in figure.

Memory 502 stores following element, executable modules or data structures either their subset or Their superset:

Operational order：Including various operational orders, for realizing various operations.

Operating system：Including various system programs, for realizing various basic businesses and the hardware based task of processing.

In embodiments of the present invention, processor 501 executes following behaviour by the operational order for calling memory 502 to store Make：

The operation behavior generated when according to customer access network determines the first interest worlds set and the institute of the user State the interested social object of user；And the operation behavior that is generated when according to the social object accesses network, and/or it is related to The relevent information of the social activity object determines the second interest worlds set of the interested social object of user；And it will be described First interest worlds are gathered and the second interest worlds set of the interested social object of the user merges, and will be after merging Interest worlds set is determined as the interest worlds set of the user.

In some embodiments of the present embodiment, optionally, the processor 501 is led according to for first interest The second interest worlds set that included interest worlds and the interested social object of the user are gathered in domain included emerging The weight coefficient that interesting field determines respectively, by the of first interest worlds set and the interested social object of the user Two interest worlds set merges, and the interest worlds set after merging is determined as to the interest worlds set of the user.

In some embodiments of the present embodiment, optionally, the processor 501, by first interest worlds Before set and the second interest worlds set of the interested social object of the user merge, determine in the following way described in Gather the second interest worlds collection of included interest worlds and the interested social object of the user in the first interest worlds Close the weight coefficient of included interest worlds：The specific operation generated when the customer access network in statistics preset time period First frequency of behavior；According to first frequency, determine that included interest worlds are gathered in first interest worlds respectively And the weight coefficient of included interest worlds is gathered in the second interest worlds of the interested social object of user, In, first frequency is higher, and the weight coefficient that included interest worlds are gathered in first interest worlds is higher, the use The weight coefficient that included interest worlds are gathered in second interest worlds of the interested social object in family is lower.

In the other embodiment of the present embodiment, optionally, the processor 501, for the determining user The quantity of interested social activity object is more than one situation, for each social object, according to the social activity object accesses network When the operation behavior that the generates, and/or relevent information for being related to the social activity object, determine the second interest worlds collection of the social activity object It closes；It will each the corresponding second interest worlds set of social object merge, and the interest worlds obtained after merging will be gathered It is determined as the second interest worlds set of the interested social object of the user.

In the other embodiment of the present embodiment, optionally, the processor 501, for each social object, system The user is to being related to specific operation behavior caused by the network multimedia resource of the social activity object in meter preset duration Second frequency；According to second frequency, determine that included interest worlds are gathered in corresponding second interest worlds of the social activity object Weight coefficient, wherein second frequency is higher, and corresponding second interest worlds of the social activity object are gathered included interest and led The weight coefficient in domain is higher；Gather the interest worlds for including according to by corresponding second interest worlds of each social activity object Determining weight coefficient will each the corresponding each second interest worlds set of social object merge, and will be emerging after merging Interesting field set is determined as the second interest worlds set of the interested social object of the user.

In some other embodiments of the present embodiment, optionally, the processor 501, the interest neck after it will merge Domain set is determined as after the interest worlds set of the user, is parsed to target network multimedia resource, described in determination The corresponding interest worlds of target network multimedia resource；From target network multimedia resource, interest worlds and the use are determined The included matched target network multimedia resource in interest worlds is gathered in the interest worlds at family, and recommends to determine to the user Target network multimedia resource, wherein the interest worlds of the user are gathered in included interest worlds, for weight system The higher interest worlds of number, the matching target network multimedia resource of recommendation is more, and the matching target network multimedia recommended The display location of resource is more forward.

In some other embodiments of the present embodiment, optionally, the processor 501 is recommended really to the user After fixed target network multimedia resource, for the target network multimedia resource of each recommendation, counts and preset the update cycle The third frequency of the interior user to specific operation behavior caused by the target network multimedia resource；According to third frequency It is secondary, determine that the target network multimedia resource corresponds to the weight coefficient of interest worlds, wherein the third frequency is higher, the mesh The weight coefficient that mark network multimedia resource corresponds to interest worlds is higher；According to the target network multimedia resource point for each recommendation The weight coefficient that not corresponding interest worlds determine, by the target network of the interest worlds set and each recommendation of presently described user The corresponding interest worlds of multimedia resource merge, and the interest worlds set after merging is determined as the newer user Interest worlds set.

In some other embodiments of the present embodiment, optionally, the processor 501, in default social networks In reach the first social object of predetermined level：According to the relevent information for being related to the described first social object, described first is determined Second interest worlds of social object；Or the operation behavior that is generated when according to the described first social object accesses network and It is related to the relevent information of the described first social object, determines the second interest worlds of the described first social object；For the society Hand over the second social object in addition to the described first social object in object：It is produced when according to the described second social object accesses network Raw operation behavior determines the second interest worlds of the described second social object.

It should be noted that although being referred to a kind of several moulds of user interest field locking equipment really in above-detailed Block or submodule, but it is this division be only exemplary it is not enforceable.In fact, embodiment party according to the present invention The feature and function of formula, two or more above-described modules can embody in a module.Conversely, above-described The feature and function of one module can be further divided into be embodied by multiple modules.

In addition, although the operation of the method for the present invention is described with particular order in the accompanying drawings, this do not require that or Hint must execute these operations according to the particular order, or have to carry out shown in whole operation could realize it is desired As a result.Additionally or alternatively, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/or by one Step is decomposed into execution of multiple steps.

Although by reference to several spirit and principle that detailed description of the preferred embodimentsthe present invention has been described, it should be appreciated that, this It is not limited to the specific embodiments disclosed for invention, does not also mean that the feature in these aspects cannot to the division of various aspects Combination is this to divide the convenience merely to statement to be benefited.The present invention is directed to cover appended claims spirit and Included various modifications and equivalent arrangements in range.

Claims

1. a kind of determination method in user interest field, including：

The operation behavior generated when according to customer access network determines interest worlds set and the user sense of the user The social object of interest；

The operation behavior that is generated when according to the social object accesses network, and/or the relevent information for being related to the social object, Determine the interest worlds set of the interested social object of user, wherein be more than one in the interested social object of the user In the case of a, will each the corresponding interest worlds set of social object it merge, and the interest worlds that will be obtained after merging Set is determined as the interest worlds set of the interested social object of the user；

The interested social object in interest worlds and the user for including according to the interest worlds set by the user The weight coefficient that included interest worlds determine respectively is gathered in interest worlds, by the interest worlds set of the user and described The interest worlds set of the interested social object of user merges, and the interest worlds set after merging is determined as the user Target interest worlds set；

Wherein, conjunction is being gathered into the interest worlds of the interested social object of the interest worlds set of the user and the user And before, determine that included interest worlds are gathered in the interest worlds of the user and user sense is emerging in the following way Gather the weight coefficient of included interest worlds in the interest worlds of the social object of interest：

First frequency of the specific operation behavior generated when the customer access network in statistics preset time period；

According to first frequency, determine that included interest worlds and the use are gathered in the interest worlds of the user respectively Gather the weight coefficient of included interest worlds in the interest worlds of the interested social object in family, wherein first frequency Higher, the weight coefficient of interest worlds the included interest worlds of set of the user is higher, the interested society of user Hand over the weight coefficient that included interest worlds are gathered in the interest worlds of object lower.

2. according to the method described in claim 1, wherein, the corresponding interest worlds set of each social object is merged, And the interest worlds that the interest worlds obtained after merging set is determined as to the interested social object of the user are gathered, packet It includes：

For each social object, the user in preset duration is counted to being related to the network multimedia resource of the social activity object Second frequency of generated specific operation behavior；

According to second frequency, determine that the weight system of included interest worlds is gathered in the corresponding interest worlds of the social activity object Number, wherein second frequency is higher, and the weight coefficient of included interest worlds is gathered in the corresponding interest worlds of the social activity object It is higher；

It, will according to the weight coefficient that the interest worlds for including by the corresponding interest worlds set of each social activity object determine Each the corresponding each interest worlds set of social activity object merges, and the interest worlds set after merging is determined as the use The interest worlds set of the interested social object in family.

3. method according to claim 1 or 2, the interest worlds set after it will merge is determined as the target of the user After the set of interest worlds, further include：

Target network multimedia resource is parsed, determines the corresponding interest worlds of the target network multimedia resource；

From target network multimedia resource, determine that the target interest worlds set of interest worlds and the user are included emerging The interesting matched target network multimedia resource in field, and recommend determining target network multimedia resource to the user,

Wherein, the target interest worlds of the user are gathered in included interest worlds, for the higher interest of weight coefficient The matching target network multimedia resource in field, recommendation is more, and the display position for the matching target network multimedia resource recommended It sets more forward.

4. according to the method described in claim 3, after recommending determining target network multimedia resource to the user, go back Including：

For the target network multimedia resource of each recommendation, it is more to the target network to count the user in the default update cycle The third frequency of specific operation behavior caused by media resource；

According to the third frequency, determine that the target network multimedia resource corresponds to the weight coefficient of interest worlds, wherein described The third frequency is higher, and the weight coefficient which corresponds to interest worlds is higher；

According to the weight coefficient that the corresponding interest worlds of target network multimedia resource for each recommendation determine, by current institute The target interest worlds set for stating user merges with the corresponding interest worlds of target network multimedia resource of each recommendation, and Interest worlds set after merging is determined as to the target interest worlds set of the newer user.

5. according to the method described in claim 1, wherein, determining the interest worlds collection of the social object in the following way It closes, including：

According to the relevent information for being related to the described first social object, the interest worlds set of the described first social object is determined；Or Person

The operation behavior that is generated when according to the described first social object accesses network and the phase for being related to the described first social object Information is closed, determines the interest worlds set of the described first social object；

For the second social object in the social object in addition to the described first social object：

The operation behavior generated when according to the described second social object accesses network determines the interest neck of the described second social object Gather in domain.

6. a kind of user interest field locking equipment really, including：

First determining module, the operation behavior generated when for according to customer access network determine the interest worlds of the user Set and the interested social object of the user；

Second determining module, the operation behavior generated when for according to the social object accesses network, and/or is related to the society The relevent information for handing over object determines the interest worlds set of the interested social object of user, wherein interested in the user Social object be more than one in the case of, the corresponding interest worlds of each social object are merged into one；

Merging module, the interest worlds and the user for including according to the interest worlds set by the user are interested The interest worlds of social object gather the weight coefficient that included interest worlds determine respectively, the interest of the user is led Domain is gathered to be merged with the interest worlds set of the interested social object of the user, and the interest worlds after merging are gathered really It is set to the target interest worlds set of the user；

The equipment further includes：First statistical module and third determining module；

First statistical module, in the merging module that the interest worlds set of the user and user sense is emerging Before the interest worlds set of the social object of interest merges, the spy generated when the customer access network in preset time period is counted Determine first frequency of operation behavior；

The third determining module, for according to first frequency, determining that the interest worlds set of the user is wrapped respectively Gather the weight of included interest worlds in the interest worlds of the interested social object in interest worlds and the user contained Coefficient, wherein first frequency is higher, and the weight coefficient of interest worlds the included interest worlds of set of the user is got over The weight coefficient of height, interest worlds the included interest worlds of set of the interested social object of the user is lower.

7. equipment according to claim 6, wherein second determining module specifically includes：Interest worlds set determines Merging module is gathered in module and interest worlds；

Determining module is gathered in the interest worlds, is specifically used for, for each social object, counting the user in preset duration To being related to second frequency of specific operation behavior caused by the network multimedia resource of the social activity object；According to described second The frequency determines that the weight coefficient of included interest worlds is gathered in the corresponding interest worlds of the social activity object, wherein second frequency Secondary higher, the weight coefficient that included interest worlds are gathered in the corresponding interest worlds of the social activity object is higher；

Merging module is gathered in the interest worlds, is specifically used for gathering according to for the corresponding interest worlds of each social activity object Including the weight coefficient that determines of interest worlds, the corresponding each interest worlds set of each social object is merged, and Interest worlds set after merging is determined as to the interest worlds set of the interested social object of the user.

8. the equipment described according to claim 6 or 7, further includes：Parsing module and recommending module；

The parsing module, the target for the interest worlds set after merging to be determined as to the user in the merging module After the set of interest worlds, target network multimedia resource is parsed, determines that the target network multimedia resource corresponds to Interest worlds；

The recommending module, for from target network multimedia resource, determining the target interest of interest worlds and the user The included matched target network multimedia resource in interest worlds is gathered in field, and recommends determining target network to the user Network multimedia resource, wherein the target interest worlds of the user are gathered in included interest worlds, are got over for weight coefficient The matching target network multimedia resource of high interest worlds, recommendation is more, and the matching target network multimedia resource recommended Display location it is more forward.

9. equipment according to claim 8, further includes：Second statistical module, the 4th determining module and update module；

Second statistical module, for recommending determining target network multimedia resource to the user in the recommending module Later, for the target network multimedia resource of each recommendation, the user is to the target network in the statistics default update cycle The third frequency of specific operation behavior caused by multimedia resource；

4th determining module, for according to the third frequency, determining that the target network multimedia resource corresponds to interest neck The weight coefficient in domain, wherein the third frequency is higher, which corresponds to the weight coefficient of interest worlds It is higher；

The update module, for what is determined according to the corresponding interest worlds of target network multimedia resource for each recommendation Weight coefficient, the target interest worlds set of presently described user is corresponding respectively with the target network multimedia resource of each recommendation Interest worlds merge, and the interest worlds set after merging is determined as the target interest worlds collection of the newer user It closes.

10. equipment according to claim 6, wherein second determining module is used for

For the first social object for reaching predetermined level in default social networks：According to being related to the described first social object Relevent information determines the interest worlds set of the described first social object；Or according to the described first social object accesses network When the operation behavior that the generates and relevent information for being related to the described first social object, determine the emerging of the described first social object Interesting field set；

For the second social object in the social object in addition to the described first social object：It is social right according to described second As the operation behavior generated when accessing network, the interest worlds set of the described second social object is determined.