CN104468672A - Recommendation method and device for anonymous user - Google Patents
Recommendation method and device for anonymous user Download PDFInfo
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- CN104468672A CN104468672A CN201310437957.8A CN201310437957A CN104468672A CN 104468672 A CN104468672 A CN 104468672A CN 201310437957 A CN201310437957 A CN 201310437957A CN 104468672 A CN104468672 A CN 104468672A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/04—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks
- H04L63/0407—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the identity of one or more communicating identities is hidden
- H04L63/0421—Anonymous communication, i.e. the party's identifiers are hidden from the other party or parties, e.g. using an anonymizer
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0815—Network architectures or network communication protocols for network security for authentication of entities providing single-sign-on or federations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0876—Network architectures or network communication protocols for network security for authentication of entities based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/1066—Session management
- H04L65/1073—Registration or de-registration
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- Engineering & Computer Science (AREA)
- Computer Security & Cryptography (AREA)
- Computer Hardware Design (AREA)
- Computing Systems (AREA)
- General Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Power Engineering (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the invention relates to a recommendation method and device for an anonymous user. The method includes the specific steps that access to a website in an anonymous mode by a user is recorded; the recorded information is stored into a carrier; when the user has access to the website again, related content is recommended to the user based on the information in the carrier. The invention further provides the device corresponding to the recommendation method. By means of the recommendation method and device for the anonymous user, effective recommendation can be presented to the user who is in the anonymous state.
Description
Technical field
The embodiments of the present invention relate generally to field of information processing, and more specifically, the embodiments of the present invention relate to a kind of method and apparatus for recommending anonymous.
Background technology
The appearance of the Internet and popularize and bring a large amount of information to user, meet the demand of user in the information age to information, but increasing substantially of the network information amount brought along with developing rapidly of network, make user therefrom cannot obtain the part information really useful to oneself when in the face of bulk information, the service efficiency of information is reduced on the contrary, Here it is so-called information overload problem.
Solving the very potential way of information overload problem one is commending system, and it is information requirement, interest etc. according to user, interested for user information, product etc. is recommended the Personalized Information Recommendation System of user.Commending system is by the interest preference of research user compared with search engine, carries out personalization and calculates, and by the point of interest of system discovery user, thus guides user to find the information requirement of oneself.A good commending system can not only provide personalized service for user, can also and user between set up substantial connection, allow user produce recommendation and rely on.
But no matter current commending system is content-based recommendation mode or the way of recommendation based on collaborative filtering, all need, on the basis of user's login, to recommend login user.For number of site, if existed without the need to logging in the Intelligence Page that can check, if user does not log in (even if this user repeatedly comes to visit), then effective recommendation cannot be presented above.
Summary of the invention
In order to solve the problem, in the present context, one of the object of each execution mode of the present invention is to provide a kind of method and apparatus for recommending anonymous.
Embodiment there is provided a kind of method for recommending anonymous according to some of one aspect of the invention, such as, can comprise: recording user is with the access of anonymous way to website; The information of record is stored to carrier; And when described user accesses described website again, recommend related content based on the information in described carrier to described user.
Embodiment there is provided a kind of method for recommending anonymous according to some of one aspect of the invention, wherein said anonymous way can refer to that user is without the need to carrying out registering or logging in for website.
Embodiment there is provided a kind of method for recommending anonymous according to some of one aspect of the invention, the information wherein recorded can comprise at least one in the following: the address of website, mark, keyword.
Embodiment there is provided a kind of method for recommending anonymous according to some of one aspect of the invention, wherein said carrier can be cookie.
Embodiment there is provided a kind of method for recommending anonymous according to some of one aspect of the invention, after described cookie is filled with information, newly stored in information can information at most on the cover time.
According to some execution mode of one aspect of the invention, providing a kind of method for recommending anonymous, wherein recommending related content can comprise according to recommending related content with the degree of correlation of the information in described carrier to described user based on the information in described carrier to described user.
According to a further aspect of the invention some embodiment there is provided a kind of equipment for recommending anonymous, such as, can comprise: tape deck, is configured to recording user with the access of anonymous way to website; Storage device, is configured to the information of record to be stored to carrier; And recommendation apparatus, be configured to, when described user accesses described website again, recommend related content based on the information in described carrier to described user.
According to a further aspect of the invention some embodiment there is provided a kind of equipment for recommending anonymous, and wherein said anonymous way can refer to that user is without the need to carrying out registering or logging in for website.
Embodiment there is provided a kind of equipment for recommending anonymous according to some of one aspect of the invention, the information wherein recorded can comprise at least one in the following: the address of website, mark, keyword.
Embodiment there is provided a kind of equipment for recommending anonymous according to some of one aspect of the invention, wherein said carrier can be cookie.
Embodiment there is provided a kind of equipment for recommending anonymous according to some of one aspect of the invention, after described cookie is filled with information, newly stored in information can information at most on the cover time.
According to some execution mode of one aspect of the invention, providing a kind of equipment for recommending anonymous, wherein recommending related content can comprise according to recommending related content with the degree of correlation of the information in described carrier to described user based on the information in described carrier to described user.
The exemplary solution that exemplary embodiment of the invention provides at least can bring following significant technique effect: by the recent access of recording user in cookie to website, when user accesses this website again, server end can get recent Visitor Logs from described cookie, thus makes user can obtain associated recommendation under anonymous state.
Accompanying drawing explanation
By reference to accompanying drawing reading detailed description hereafter, above-mentioned and other objects of exemplary embodiment of the invention, feature and advantage will become easy to understand.In the accompanying drawings, show some execution modes of the present invention by way of example, and not by way of limitation, wherein:
Fig. 1 diagrammatically illustrates the applied environment according to exemplary embodiment of the invention;
Fig. 2 diagrammatically illustrates according to exemplary embodiment of the invention, method flow diagram for recommending anonymous;
Fig. 3 diagrammatically illustrates according to exemplary embodiment of the invention, equipment block diagram for recommending anonymous; And
Fig. 4 diagrammatically illustrates to be benefited from exemplary embodiment of the invention and can be the block diagram of the mobile terminal of exemplary embodiment of the invention exemplary device.
In the accompanying drawings, identical or corresponding label represents identical or corresponding part.
Embodiment
Below with reference to some illustrative embodiments, principle of the present invention and spirit are described.Should be appreciated that providing these execution modes is only used to enable those skilled in the art understand better and then realize the present invention, and not limit the scope of the invention by any way.
In this article, term " social network sites " or " social networks " be point to special object interested or just together the people of " saunter " Web site of virtual community is provided.Member is communicated with blog etc. by voice, chat, instant message, video conference, and this service provides the method for the good friend of other members of contact usually to member.This website can also be used as the medium of in person meeting." social network sites " or " social networks " be for " virtual community " (group use internet each other with regard to anything so that busyly to communicate) 21 century term.
Social networks provides to its member (or claiming user) and carries out communicating and mutual ability with other members of this social networks.In use, member adds social networks, then wishes that other members multiple connected add connection to it.Connection can be added by member's explicitly, and such as member selection will become other members specific of good friend; Or based on member common trait (such as, the alumnus of identical educational institution) and automatically created by social networks.As used herein, term " good friend " refers to that member forms with it connection, association or any other member of relation by this website.(but this not necessarily) that connection in social networks is normally two-way, therefore term " member " and " good friend " may depend on reference system.Connection between member can be direct connection; But some execution mode of social networks allows the indirect connection via one-level or multistage connection.In addition, term " good friend " the non-essential member of requirement be actually in actual life friend (one of member be trade company or other entities time, generally especially like this); It only implies the connection in social networks.
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described.
First with reference to figure 1, wherein figure 1 illustrate the system 10 that can use according to the embodiment of the present invention wherein, comprise and can carry out by network multiple communication equipments of communicating.System 10 can comprise combination in any that is wired or wireless network, and wherein these networks include but not limited to the one or more ad hoc network etc. between mobile telephone network, WLAN (wireless local area network) (LAN), Bluetooth personal local area network, ethernet lan, token LAN, wide area network, the Internet, communication equipment.System 10 can comprise wire communication facility and Wireless Telecom Equipment.
Such as, system 10 shown in Fig. 1 comprises mobile telephone network 11 and the Internet 28.Connection towards the Internet 28 can include but not limited to that long distance wireless connects, short-distance radio connects, and various wired connection, and wired connection includes but not limited to telephone wire, cable line, power line etc.
The exemplary communication device of system 10 can include but not limited to mobile phone 12, composite type PDA and mobile phone 14, PDA16, integrated messaging device (IMD) 18, desktop computer 20, and notebook 22.Communication equipment can be fixing or be mobile when being carried by the people in advancing.Some or all of communication equipment can be sent and receipt of call and message by the wireless connections 25 of leading to base station 24, and are communicated with service provider by the wireless connections 25 towards base station 24.Base station 24 can be connected to the webserver 26, and this server 26 supports the communication between mobile telephone network 11 and the Internet 28.System 10 can comprise additional communication equipment and dissimilar communication equipment.Communication equipment can direct communication each other.
Should be appreciated that base station 24 is only the representative of the network equipment for wireless access, the present invention is unrestricted in this regard.According to some other illustrative embodiments of the present invention, alternative base station 24 can be come by WiFi access point.In addition, it should also be understood that, communication equipment can use various transmission technology to communicate, include but not limited to, code division multiple access (CDMA), global system for mobile communications (GSM), universal mobile telecommunications system (UMTS), time division multiple access (TDMA), frequency division multiple access (FDMA), transmission control protocol/Internet protocol (TCP/IP), short messaging service (SMS), multimedia information transferring service (MMS), Email, Transit time flow meter service (IMS), bluetooth, IEEE802.11 etc.Communication equipment can use various medium to communicate, and includes but not limited to, wireless, infrared, laser, cable connection etc.
Below in conjunction with the application scenarios of Fig. 1, be described with reference to Figure 2 the method 200 for recommending anonymous according to exemplary embodiment of the invention.
It will be appreciated that, in the following description, using the exemplary representation (hereinafter referred to as terminal 12) of mobile phone 12 (any one mobile phone 12 in Fig. 1) as terminal, it has input function and by network access equipment (any one network access equipment 24 in Fig. 1; Such as, base station 24 or WiFi access point 24), via the webserver 26 accessing Internet 28 with request service; Using desktop computer 20 as the server (hereinafter referred to as server 20) of website (such as, social network sites) providing service.
As shown in Figure 2, according to an illustrative embodiment of the invention, in step S201, recording user can be comprised with the access of anonymous way to website.
In an illustrative embodiments, wherein said anonymous way can refer to that user is without the need to carrying out registering or logging in for website.Particularly, when user browses social network sites (such as, Renren Network), if this user logs in first, be then usually required to register, if user registers for website, be then usually required Website login.But, carry out registering or logging in usually needing to input user name, password and/or identifying code for website, this for be only want to browse lower social network sites user for more loaded down with trivial details.Therefore, in this case, user selects to conduct interviews to website with anonymous way usually.
As shown in Figure 2, according to an illustrative embodiment of the invention, in step S202, can comprise and the information of record is stored to carrier.
In an illustrative embodiments, the information wherein recorded can comprise at least one in the following: the address of website, mark, keyword.Alternatively and/or additionally, wherein said carrier can be cookie.Particularly, with reference to figure 1, server 20 uses cookie to carry out the access that recording user uses terminal 12 pairs of websites usually.Although also different for total size of different browser cookie, that is, Firefox and Safari allows cookie to reach 4097 bytes, comprises name (name), value (value) and equal sign; Opera allows cookie to reach 4096 bytes, comprising: name (name), value (value) and equal sign; Internet Explorer allows cookie to reach 4095 bytes, comprising: name (name), value (value) and equal sign, but the capacity relative of cookie is less.Therefore, usual server 20 is only user used the address of terminal 12 access websites, mark, keyword record in the cookie of terminal 12.Such as, the keyword etc. comprised in the URL of access websites, this website address id on the server and/or accessed web page.
Alternatively and/or additionally, be because the capacity relative of cookie is less equally, so after described cookie is filled with information, newly stored in information can information at most on the cover time.Can ensure that the information recorded in cookie is relevant to the website that user accesses recently like this.
As shown in Figure 2, according to an illustrative embodiment of the invention, in step S203, can comprise when described user accesses described website again, recommend related content based on the information in described carrier to described user.
In an illustrative embodiments, wherein recommend related content can comprise according to recommending related content with the degree of correlation of the information in described carrier to described user based on the information in described carrier to described user.Particularly, with reference to figure 1, when user uses terminal 12 with website on anonymous way access services device 20, because user does not have Website login, server 20 cannot obtain the relevant information of user, and then cannot recommend related content to user.But, according to the embodiments of the present invention, first server 20 can extract the information in the cookie be kept in terminal 12, by the analysis to described information, then related content can be recommended according to the degree of correlation with the information in cookie to described user, that is, the degree of correlation of the content on website and the information in cookie is higher, and server 20 is more preferential to be recommended to user.
Describe according to exemplary embodiment of the invention, for after the method 200 of recommending anonymous, following reference diagram 3 to according to exemplary embodiment of the invention, be described in detail for the equipment 300 recommended anonymous.
Fig. 3 show according to exemplary embodiment of the invention, the schematic block diagram of equipment 300 for recommending anonymous.Equipment 300 such as can comprise: tape deck 301, is configured to recording user with the access of anonymous way to website; Storage device 302, is configured to the information of record to be stored to carrier; And recommendation apparatus 303, be configured to, when described user accesses described website again, recommend related content based on the information in described carrier to described user.
For clarity, in figure 3 and the sub-device that comprises of each device not shown.But, should be appreciated that the device recorded in equipment 300 is corresponding with the step in the method 200 described with reference to figure 2 respectively.Thus, the operation described for the method 200 of Fig. 2 above and feature are equally applicable to equipment 300 and the device wherein comprised and sub-device, do not repeat them here.
Should be appreciated that equipment 300 can profit realize in various manners.Such as, in some embodiments, equipment 300 can utilize software and/or firmware module to realize.In addition, equipment 300 also can utilize hardware module to realize.Such as, equipment 300 can be implemented as integrated circuit (IC) chip or application-specific integrated circuit (ASIC) (ASIC).Equipment 300 also can be implemented as SOC (system on a chip) (SOC).In addition, equipment 300 also can utilize the combination of hardware module and software and/or firmware module to realize.Other modes that are known or exploitation in the future are also feasible now, and scope of the present invention is unrestricted in this regard.
Below with reference to Fig. 4, it illustrates the schematic block diagram of the mobile terminal 400 be suitable for for putting into practice embodiment of the present invention.In the example depicted in fig. 4, mobile terminal 400 is mobile devices with wireless communication ability.But, be appreciated that this is only exemplary and nonrestrictive.The mobile terminal of other types also easily can adopt embodiments of the present invention, the voice of such as portable digital-assistant (PDA), beep-pager, mobile computer, mobile TV, game station, laptop computer, camera, video tape recorder, GPS device and other types and text communication system.Fixed mobile terminal easily can use embodiments of the present invention equally.
Mobile terminal 400 comprises one or antenna 418, and it operationally communicates with receiver 416 with transmitter 414.Mobile terminal 400 also comprises processor 412 or other treatment elements, and it provides the signal going to transmitter 414 and the signal received from receiver 416 respectively.Signal comprises the signaling information of the air-interface standard according to suitable cellular system, and comprises user speech, the data of reception and/or the data of user's generation.In this regard, mobile terminal 400 can utilize one or more air-interface standard, communication protocol, modulation type and access style to operate.Exemplarily, mobile terminal 400 can operate according to any agreement in multiple first generation, the second generation, the third generation and/or forth generation communication protocol etc.Such as, mobile terminal 400 can operate according to the second generation (G) wireless communication protocol IS-136 (TDMA), GSM and IS-95 (CDMA), or operate according to the third generation (G) wireless communication protocol of such as UMTS, CDMA2000, WCDMA and TD-SCDMA, or operate according to forth generation (4G) wireless communication protocol and/or similar agreement.
Be appreciated that processor 412 comprises the circuit needed for the function realizing mobile terminal 400.Such as, processor 412 can comprise digital signal processor device, micro processor device, various analog to digital converter, digital to analog converter and other support circuit.The control of mobile terminal 400 and signal processing function distribute betwixt according to these equipment ability separately.Processor 412 can also be included in the function of modulating and before transmission, message and data being carried out to convolutional encoding and intertexture thus.Processor 412 can also comprise internal voice coder in addition, and can comprise internal data modem.In addition, processor 412 can comprise the function operated one or more software programs that can store in memory.Such as, processor 412 can operate linker, such as traditional Web browser.Linker can allow mobile terminal 400 such as to transmit and receive web content (such as location-based content and/or other web page contents) according to WAP (wireless application protocol) (WAP), HTML (Hypertext Markup Language) (HTTP) etc. then.
Mobile terminal 400 can also comprise user interface, and it such as can comprise earphone or loud speaker 424, ringer 422, microphone 426, display screen 428 and handwriting equipment 431, and all these equipment are all coupled to processor 412.Mobile terminal 400 can comprise keypad 430.Keypad 430 can comprise traditional numerical key (0-9) and relative keys (#, *), and for other keys of operating mobile terminal 400.Alternatively, keypad 430 can comprise traditional QWERTY arrangements of keypad.Keypad 430 can also comprise the various soft keys be associated with function.Mobile terminal 400 can also comprise acceleration induction module 436, for catching the action (motion) that user makes.
Particularly, display screen 428 can comprise touch-screen and/or contiguous formula screen, user can by direct control screen operating mobile terminal 400.Now, display screen 428 serves as both input equipment and output equipment simultaneously.In such execution mode, handwriting equipment 431 can be configured for the input receiving user and provided on display screen 428 by such as common pen, special stylus and/or finger, comprises and gives directions input and gesture input.
In addition, mobile terminal 400 can comprise the interface equipment of such as joystick or other are for input interface.Mobile terminal 400 also comprises battery 434, such as vibrating battery group, for the various circuit supplies needed for operating mobile terminal 400, and provides mechanical oscillation as detecting output alternatively.
Mobile terminal 400 may further include Subscriber Identity Module (UIM) 438.UIM438 normally has the memory devices of internal processor.UIM438 such as can comprise subscriber identity module (SIM), Universal Integrated Circuit Card (UICC), Universal Subscriber Identity module (USIM), removable Subscriber Identity Module (R-UIM) etc.UIM438 stores the cell relevant to mobile subscriber usually.
Mobile terminal 400 can also have memory.Such as, mobile terminal 400 can comprise volatile memory 440, such as, comprise the volatile random access memory (RAM) of the cache area temporarily stored for data.Mobile terminal 400 can also comprise other nonvolatile memories 442, and it can be Embedded and/or moveable.Nonvolatile memory 442 additionally or alternatively can comprise such as EEPROM and flash memory etc.Memory can Arbitrary Term in multiple information segment of using of memory mobile terminal 400 and data, to realize the function of mobile terminal 400.
Should be appreciated that the structured flowchart described in Fig. 4 illustrates just to the object of example, instead of limitation of the scope of the invention.In some cases, can increase or reduce some equipment as the case may be.
It should be noted that embodiments of the present invention can be realized by the combination of hardware, software or software and hardware.Hardware components can utilize special logic to realize; Software section can store in memory, and by suitable instruction execution system, such as microprocessor or special designs hardware perform.Those having ordinary skill in the art will appreciate that above-mentioned equipment and method can use computer executable instructions and/or be included in processor control routine to realize, such as, on the programmable memory of mounting medium, such as read-only memory (firmware) or the data medium of such as optics or electrical signal carrier of such as disk, CD or DVD-ROM, provide such code.Equipment of the present invention and module thereof can be realized by the hardware circuit of the programmable hardware device of the semiconductor of such as very lagre scale integrated circuit (VLSIC) or gate array, such as logic chip, transistor etc. or such as field programmable gate array, programmable logic device etc., also with the software simulating performed by various types of processor, also can be realized by the combination such as firmware of above-mentioned hardware circuit and software.
Although it should be noted that the some devices or sub-device that are referred to equipment in above-detailed, this division is only not enforceable.In fact, according to the embodiment of the present invention, the Characteristic and function of two or more devices above-described can be specialized in one apparatus.Otherwise, the Characteristic and function of an above-described device can Further Division for be specialized by multiple device.
In addition, although describe the operation of the inventive method in the accompanying drawings with particular order, this is not that requirement or hint must perform these operations according to this particular order, or must perform the result that all shown operation could realize expectation.On the contrary, the step described in flow chart can change execution sequence.Additionally or alternatively, some step can be omitted, multiple step be merged into a step and perform, and/or a step is decomposed into multiple step and perform.
Although describe the present invention with reference to some embodiments, should be appreciated that, the present invention is not limited to disclosed embodiment.The present invention is intended to contain the interior included various amendment of spirit and scope and the equivalent arrangements of claims.The scope of claims meets the most wide in range explanation, thus comprises all such amendments and equivalent structure and function.
Claims (12)
1. the method for recommending anonymous, comprising:
Recording user is with the access of anonymous way to website;
The information of record is stored to carrier; And
When described user accesses described website again, recommend related content based on the information in described carrier to described user.
2. method according to claim 1, wherein said anonymous way refers to that user is without the need to carrying out registering or logging in for website.
3. method according to claim 1, the information wherein recorded comprises at least one in the following: the address of website, mark, keyword.
4. method according to claim 1, wherein said carrier is cookie.
5. method according to claim 4, after described cookie is filled with information, newly stored in information by information at most on the cover time.
6. method according to claim 1, wherein recommends related content to comprise according to recommending related content with the degree of correlation of the information in described carrier to described user based on the information in described carrier to described user.
7. the equipment for recommending anonymous, comprising:
Tape deck, is configured to recording user with the access of anonymous way to website;
Storage device, is configured to the information of record to be stored to carrier; And
Recommendation apparatus, is configured to, when described user accesses described website again, recommend related content based on the information in described carrier to described user.
8. equipment according to claim 7, wherein said anonymous way refers to that user is without the need to carrying out registering or logging in for website.
9. equipment according to claim 7, the information wherein recorded comprises at least one in the following: the address of website, mark, keyword.
10. equipment according to claim 7, wherein said carrier is cookie.
11. equipment according to claim 10, after described cookie is filled with information, newly stored in information by information at most on the cover time.
12. equipment according to claim 7, wherein recommend related content to comprise according to recommending related content with the degree of correlation of the information in described carrier to described user based on the information in described carrier to described user.
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CN201310437957.8A CN104468672A (en) | 2013-09-17 | 2013-09-17 | Recommendation method and device for anonymous user |
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CN201310437957.8A CN104468672A (en) | 2013-09-17 | 2013-09-17 | Recommendation method and device for anonymous user |
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