CN104301762A - Advertisement updating method, device and system and advertisement terminal device - Google Patents
Advertisement updating method, device and system and advertisement terminal device Download PDFInfo
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- CN104301762A CN104301762A CN201410564346.4A CN201410564346A CN104301762A CN 104301762 A CN104301762 A CN 104301762A CN 201410564346 A CN201410564346 A CN 201410564346A CN 104301762 A CN104301762 A CN 104301762A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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Abstract
The embodiment of the invention provides an advertisement updating method. The advertisement updating method comprises the steps that an advertisement to be updated and a corresponding playing configuration file are obtained, wherein the playing configuration file contains a predetermined playing rule for the advertisement to be updated; whether the advertisement to be updated is connected with an advertisement displaying device through a video signal interface is detected; when it is detected that the advertisement to be updated is connected with the advertisement displaying device through the video signal interface, the advertisement to be updated is played according to the predetermined playing rule and is sent to the advertisement displaying device to be displayed. According to the advertisement updating method, the advertisement to be updated and the corresponding playing configuration file are obtained, the advertisement to be updated is sent to the advertisement displaying device through the video signal interface, the advertisement displaying device is controlled to play the advertisement according to the predetermined playing rule, and thus automatic advisement updating and automatic advertisement playing of the advertisement displaying device are achieved.
Description
Technical field
The present invention relates to the communications field, particularly relate to a kind of advertisement update method, system and advertising terminal device.
Background technology
Day by day flourishing along with domestic commerce and consumer environment, want advertisement is also increasing, advertisement machine has become marketing with the fastest developing speed and public media, by the decoding deck equipment of in advertisement machine inserts a USB flash disk equipment at present mostly, USB flash disk is placed the promotional literature that some edit in advance, the file reading these pre-edits good by decoding deck is play.
Following several shortcoming is there is with upper type:
Shortcoming 1: for USB flash disk mode, the Play Control (playing sequence, frequency etc.) of advertisement needs to be updated by the form of PC ending tool according to decoding deck needs, then the promotional literature editted is put into USB flash disk.Need artificial operation promotional literature, operating process easily because operation incorrect cause can not be correct on advertisement screen broadcasting, and more new capital of each advertisement needs to operate this step, so very loaded down with trivial details.
Shortcoming 2: the renewal of promotional literature needs artificial to upgrade for advertisement, and can not realize automatic renewal, if there are multiple devices, workload is large and loaded down with trivial details.
Summary of the invention
For this reason, need to provide a kind of advertisement update method, in order to realize the automatic renewal of advertisement.
The embodiment of the present invention adopts following technical scheme:
First aspect, the embodiment of the present invention provides a kind of advertisement update method, comprising:
Obtain the broadcasting configuration file of advertisement to be updated and correspondence, wherein, described broadcasting configuration file comprises the predetermined play rules of described advertisement to be updated;
Detect and whether be connected with advertising display devices by video signal interface;
When detect be connected with advertising display devices by video signal interface time, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display.
Wherein, also comprise before the broadcasting configuration file of described acquisition advertisement to be updated and correspondence:
Timing sends the apply for information that whether there is advertisement to be updated to Advertisement Server;
Receive that described Advertisement Server sends there is the feedback message of advertisement to be updated time, download the play parameter of described advertisement to be updated and correspondence from described Advertisement Server, generate corresponding broadcasting configuration file.
Wherein, described video signal interface is HDMI.
Wherein, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display comprise:
Obtain the route be connected with described advertising display devices by described video signal interface;
Play described advertisement to be updated, and by described route, the ad-delivery to be updated play is shown to advertising display devices.
Wherein, the described advertisement to be updated of described broadcasting comprises:
Start the thread that plays described advertisement to be updated;
By described thread dispatching one player;
By advertisement to be updated described in described player plays.Wherein, described player is activated on backstage.
Second aspect, the embodiment of the present invention also provides a kind of advertisement updating device, comprising:
Acquisition module, for obtaining the broadcasting configuration file of advertisement to be updated and correspondence, wherein, described broadcasting configuration file comprises the predetermined play rules of described advertisement to be updated;
Whether detection module, be connected with advertising display devices by video signal interface for detecting;
Sending module, for when detect be connected with advertising display devices by video signal interface time, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display.
Wherein, described advertisement updating device also comprises:
Inquiry module, sends the apply for information that whether there is advertisement to be updated to Advertisement Server for timing;
Download module, for receive that described Advertisement Server sends there is the feedback message of advertisement to be updated time, download the play parameter of described advertisement to be updated and correspondence from described Advertisement Server, generate corresponding broadcasting configuration file.
Wherein, described video signal interface is HDMI.
Wherein, described sending module comprises:
Acquiring unit, for obtaining the route be connected with described advertising display devices by described video signal interface;
Transmitting element, for playing described advertisement to be updated, and is shown the ad-delivery to be updated play to advertising display devices by described route.
Wherein, described transmitting element comprises:
Promoter unit, for starting the thread of the described advertisement to be updated of a broadcasting;
Call subelement, for by described thread dispatching one player;
Play subelement, for by advertisement to be updated described in described player plays.Wherein, described player is activated on backstage.
Wherein, described advertisement updating device is the electronic equipment based on android system.
The third aspect, the embodiment of the present invention also provides a kind of advertising terminal device, comprises the advertisement updating device as described in first aspect, second aspect.
Fourth aspect, the embodiment of the present invention also provides a kind of advertisement to upgrade system, comprising:
Advertisement Server, for sending the play parameter of advertisement to be updated and correspondence; Described play parameter has corresponding relation with broadcasting configuration file;
Advertising terminal device as described in the third aspect, is connected with described Advertisement Server;
Advertising display devices, is connected with described advertising terminal device by video signal interface, for receiving described advertisement to be updated and showing described advertisement to be updated with predetermined play rules.
If be different from prior art advertisement renewal need manual operation and there are multiple devices, workload is large, loaded down with trivial details, the embodiment of the present application obtain advertisement to be updated and correspondence broadcasting configuration file and by video signal interface by ad-delivery to be updated to advertising display devices and with described predetermined play rules control described advertising display devices play, the advertisement achieving advertising display devices automatically upgrades and plays.
Accompanying drawing explanation
The schematic flow sheet of the advertisement update method that Fig. 1 provides for one embodiment of the invention;
The advertisement update method schematic flow sheet that Fig. 2 .1 provides for the present invention one specific embodiment;
Fig. 2 .2 is the idiographic flow schematic diagram of Fig. 2 .1 illustrated embodiment step S206;
One of advertisement update method schematic flow sheet that Fig. 3 .1 provides for another specific embodiment of the present invention;
The advertisement update method schematic flow sheet two that Fig. 3 .2 provides for another specific embodiment of the present invention;
The function structure chart of the advertisement updating device that Fig. 4 .1 provides for one embodiment of the invention;
The function structure chart of the advertisement updating device that Fig. 4 .2 provides for Fig. 4 .1 mono-concrete scheme;
The function structure chart of the advertisement updating device that Fig. 4 .3 provides for Fig. 4 .1 mono-concrete scheme;
The function structure chart of the transmitting element that Fig. 4 .4 provides for a concrete scheme in Fig. 4 .3;
The structural representation of the advertisement renewal system that Fig. 5 provides for one embodiment of the invention;
The structural representation of the advertisement renewal system that Fig. 6 provides for another embodiment of the present invention.
Embodiment
By describe in detail technical scheme technology contents, structural feature, realized object and effect, coordinate accompanying drawing to be explained in detail below in conjunction with specific embodiment.
Embodiment one
As shown in Figure 1, the embodiment of the present invention provides a kind of advertisement update method, can comprise the following steps:
S102, obtain the broadcasting configuration file of advertisement to be updated and correspondence, wherein, described broadcasting configuration file comprises the predetermined play rules of described advertisement to be updated;
Whether S104, detection are connected with advertising display devices by video signal interface;
S106, when detect be connected with advertising display devices by video signal interface time, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display.
Here, video signal interface can be HDMI, and can be also WiFiDisplay interface, it can be located on advertising display devices, also can be located on current executive agent.
If be different from prior art advertisement renewal need manual operation and there are multiple devices, workload is large, loaded down with trivial details, the embodiment of the present application obtain advertisement to be updated and correspondence broadcasting configuration file and by video signal interface by ad-delivery to be updated to advertising display devices and with described predetermined play rules control described advertising display devices play, the advertisement achieving advertising display devices (i.e. advertisement machine) automatically upgrades and plays.
Embodiment two
As shown in Fig. 2 .1, the present embodiment provides a kind of advertisement update method, and in the present embodiment, current executive agent can be but be not limited to Android electronic equipment or the electronic equipment based on Android operation system, and this method can comprise the following steps.
S200, timing send the apply for information that whether there is advertisement to be updated to Advertisement Server.Before S200 performs, Advertisement Server stores advertisement to be updated and arranges the play parameter of advertisement to be updated, described play parameter comprises playing sequence, reproduction time, broadcasting frequency, caption content, frequency control, advertisement priority control etc., issues the lastest imformation of described advertisement to be updated after setting up described play parameter.
S201, receive that described Advertisement Server sends there is the feedback message of advertisement to be updated time, download the play parameter of described advertisement to be updated and correspondence from described Advertisement Server, generate corresponding broadcasting configuration file.
S202, obtain the broadcasting configuration file of advertisement to be updated and correspondence, wherein, described broadcasting configuration file comprises the predetermined play rules of described advertisement to be updated.Here, predetermined play rules is the another kind of form of expression of play parameter, there is corresponding relation between the two, such as the playing sequence in play parameter, reproduction time, broadcasting frequency map are corresponded to the control law in predetermined play rules, caption content mapping pair in play parameter be should be the control content in predetermined play rules, understand its corresponding relation by following table.
Whether S204, detection are connected with advertising display devices by video signal interface.Here, video signal interface can be HDMI, and can be also WiFiDisplay interface, it can be located on advertising display devices, also can be located on current executive agent.
S206, when detect be connected with advertising display devices by video signal interface time, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display.
Refer to Fig. 2 .2, in the scheme that the present embodiment one is concrete, S206 realizes in the following manner.
S2061, obtain the route be connected with described advertising display devices by described video signal interface.
S2062, play described advertisement to be updated, and by described route, the ad-delivery to be updated play is shown to advertising display devices.
Whether the present embodiment is connected by video signal interface the communication path (can be route) identifying current executive agent and advertising display devices by detecting current executive agent with advertising display devices, thus exactly by ad-delivery to be updated to advertising display devices, and realize controlling advertising display devices with predetermined play rules and play described advertisement to be updated, thus achieve advertising display devices (i.e. advertisement machine) and automatically upgrade and play advertisement to be updated.
We know, in certain advertisement broadcast mode existing, also by the decoding deck equipment of in advertisement connects by HDMI the advertisement broadcasting that Android device realizes advertising display devices.But according to this mode, content advertisement machine shown when advertisement is play is the same with Android device, so when advertisement machine broadcast advertisement time, Android device understands broadcast advertisement equally, now user cannot operate Android device, and this will affect the picture display that Android device is carried out originally.
Therefore, in the present embodiment further improves, the described advertisement to be updated of described broadcasting comprises:
Start the thread that plays described advertisement to be updated;
By described thread dispatching one player;
By advertisement to be updated described in described player plays.Wherein, described player is activated on backstage.
By above-mentioned improvement, when current executive agent detect be connected with advertising display devices by video signal interface time, current executive agent calls separately on backstage or starts a player to play advertisement to be updated, now only has broadcasting advertising display devices carrying out advertisement to be updated, do not affect current executive agent display screen display interface originally, user still can carry out control operation to current executive agent, can not play advertisement to be updated, not by the impact that advertisement is play.
Embodiment three
Refer to Fig. 3 .1-3.2, the present embodiment provides a kind of advertisement update method, be applied to an advertisement and upgrade system, described advertisement upgrades the advertisement player that system is comprised Advertisement Server, the current executive agent be connected with Advertisement Server and is connected with current executive agent by video signal interface.In the present embodiment, current executive agent can be but be not limited to Android device or the electronic equipment based on Android operation system, hereafter for current executive agent for Android device is described, one mutual client and a client end of playing back is wherein at least installed in Android device, described mutual client is used for carrying out alternately with Advertisement Server, and described client end of playing back is integrated with the player that an application thread Service and is employed Service control.Here; video signal interface can be HDMI; also can be WiFiDisplay interface; it can be located on advertising display devices; also can be located on current executive agent; and thread Service just plays the effect calling or start player, as long as therefore play the thread or function or step or program or application that call or start player effect, all belong to the protection category of the embodiment of the present invention.In the present embodiment, be described for HDMI.
In the present embodiment, mainly three parts are comprised: advertisement arrangement and issue, advertisement upgrade automatically (shown in Fig. 3 .1) and advertisement is play (shown in Fig. 3 .2).
Advertisement arrangement and issue:
Build Advertisement Server, this Advertisement Server defines the play parameter (playing sequence, reproduction time, broadcasting frequency, caption content) of advertisement to be updated by visualized operation, issues this advertising message to be updated after arranging.Advertisement Server is communicated by WebService with the mutual client of Android device poll.
Advertisement upgrades automatically, refers to Fig. 3 .1:
Step S3101, the mutual client of Android device poll and Advertisement Server are mutual, have judged whether that advertisement upgrades, if had, have carried out step S3102, otherwise terminate.Here, poll refers to that mutual client and Advertisement Server carry out alternately after some cycles, and concrete Android device and Advertisement Server are by carrying out alternately with under type: timing sends to Advertisement Server the apply for information that whether there is advertisement to be updated.
Step S3102, the advertisement (i.e. advertisement to be updated) of downloading needs renewal from Advertisement Server and corresponding play parameter, generates corresponding broadcasting configuration file after down loading updating is complete, then sends broadcast announcement client end of playing back and play.
Here, predetermined play rules is the another kind of form of expression of play parameter, there is corresponding relation between the two, such as the playing sequence in play parameter, reproduction time, broadcasting frequency map are corresponded to the control law in predetermined play rules, caption content mapping pair in play parameter be should be the control content in predetermined play rules, understand its corresponding relation by following table.
Advertisement is play, and refers to Fig. 3 .2:
Step S3201, when client end of playing back receives broadcast time, judge whether to there is configuration file or advertisement to be updated, if all do not existed, terminate, otherwise perform step S3202.
Whether step S3202, detection Android device have HDMI to connect advertisement machine, if not, terminate this playing flow, if there is HDMI to connect the route so getting HDMI in this step.
Configuration file (for controlling advertisement play rules) is play in step S3203, parsing.
Step S3204, broadcast advertisement, namely in step S3202, obtain the route that HDMI connects, player is started by the application Service in Android device, by this route player, advertisement to be updated is only outputted to advertising display devices (i.e. advertisement machine) to play above, and in Android device or original display interface, user still can carry out control operation to Android device, can not play advertisement to be updated, its script broadcasting pictures is by the impact that advertisement is play.Here, client end of playing back (or player) also controls advertising display devices and plays advertisement to be updated with predetermined play rules.。Described player is activated on backstage.
In order to understand the process of above-mentioned advertisement broadcasting and Fig. 3 .2 better, the present embodiment can illustrate from following execution mode.
Execution mode one
When Android device current display interface is an Application Program Interface (as interface, picture display interface, web page browsing interface etc.), the client end of playing back of Android device receives the broadcast of the advertisement renewal of mutual client.
Step S3201, then client end of playing back judge whether to there is configuration file or advertisement to be updated, if all do not existed, terminate.
Step S3202 otherwise detect Android device whether have HDMI connect advertisement machine.
If not, terminate this playing flow, if having HDMI to connect so obtain the route of Android device to HDMI.
Step S3203, resolve described broadcasting configuration file.
Step S3204, client end of playing back start a player by the application Service in Android device on backstage, by advertisement to be updated described in described player plays, then by player described in this route, the ad content play is outputted to advertising display devices (i.e. advertisement machine) display above, and in Android device, still show original Application Program Interface, user still can carry out control operation to the Application Program Interface of Android device, and its display frame is not originally by the impact that advertisement is play.Here, client end of playing back (or player) also controls advertising display devices and plays advertisement to be updated with predetermined play rules.
Execution mode two
When Android device current display interface is a video playback interface (i.e. Android device current startup one video player A, this video player A is just at displaying video) time, the client end of playing back of Android device receives the broadcast of the advertisement renewal of mutual client.
Step S3201, then client end of playing back judge whether to there is configuration file or advertisement to be updated, if all do not existed, terminate.
Step S3202 otherwise detect Android device whether have HDMI connect advertisement machine.
If not, terminate this playing flow, if having HDMI to connect so obtain the route of Android device to HDMI.
Step S3203, resolve described broadcasting configuration file.
Step S3204, client end of playing back starts another video player B by the application Service in Android device on backstage, described advertisement to be updated is play by described video player B, then by video player B described in this route, the ad content play is outputted to advertising display devices (i.e. advertisement machine) display above, and the video video that display screen in Android device or display video player A play, user still can carry out control operation to the video player A of Android device, the broadcasting pictures of its script is by the impact that advertisement is play.Here, client end of playing back (or video player B) also controls advertising display devices and plays advertisement to be updated with predetermined play rules.Principle analysis
Android device is undertaken alternately by WebService and Advertisement Server, and realize the renewal of play parameter, the download of advertisement to be updated is then downloaded by HTTP.Each advertisement upgrades and completely starts client end of playing back by transmission one broadcast Broadcast, and the client end of playing back of Android device is then to be called separately on backstage by application Service or start the independence display that a player realizes display frame in advertisement broadcasting and Android device in advertising display devices and advertisement machine.HDMI is used to be connected with advertisement machine if Android device detects, application Service then first searches the advertising display devices information be connected with this Android device, the route of this connection can be recognized in client end of playing back, the client of Android device gets this routing iinformation, and player is activated and on advertising display devices, is carried out the broadcasting of advertisement by this route.
To sum up analyze, the principle of the present embodiment is: advertising display devices connects Android device by HDMI, automatic broadcast advertisement on the advertisement screen of advertising display devices, and the independence realizing advertising display devices display frame and Android device display frame shows, ad content realizes automatically upgrading by Android device and Advertisement Server.
Embodiment four
Refer to Fig. 4 .1, the present embodiment provides a kind of advertisement updating device, comprising:
Acquisition module 402, for obtaining the broadcasting configuration file of advertisement to be updated and correspondence, wherein, described broadcasting configuration file comprises the predetermined play rules of described advertisement to be updated;
Whether detection module 404, be connected with advertising display devices by video signal interface for detecting;
Sending module 406, for when detect be connected with advertising display devices by video signal interface time, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display.
Be different from prior art, the embodiment of the present application acquisition module 402 obtain advertisement to be updated and correspondence broadcasting configuration file and by sending module 406 by ad-delivery to be updated to advertising display devices and with described predetermined play rules control described advertising display devices play, the advertisement achieving advertising display devices automatically upgrades and plays.
Refer to Fig. 4 .2, described advertisement updating device also comprises:
Inquiry module 400, sends the apply for information that whether there is advertisement to be updated to Advertisement Server for timing;
Download module 401, for receive that described Advertisement Server sends there is the feedback message of advertisement to be updated time, download the play parameter of described advertisement to be updated and correspondence from described Advertisement Server, generate corresponding broadcasting configuration file.
Described sending module 406 comprises:
Acquiring unit 4061, for obtaining the route be connected with described advertising display devices by described video signal interface;
Transmitting element 4062, for playing described advertisement to be updated, and is shown the ad-delivery to be updated play to advertising display devices by described route.
In the present embodiment, video signal interface can be HDMI, and can be also WiFiDisplay interface, it can be located on advertising display devices, also can be located on current executive agent.Concrete, described advertisement updating device can be but be not limited to Android electronic equipment or the electronic equipment based on Android operation system.
Refer to Fig. 4 .3, the present embodiment has done further improvement, and described transmitting element 4062 comprises:
Promoter unit 40621, for starting the thread of the described advertisement to be updated of a broadcasting;
Call subelement 40622, for by described thread dispatching one player;
Play subelement 40623, for by advertisement to be updated described in described player plays.Wherein, described player is activated on backstage.。When advertisement updating device detect be connected with advertising display devices by video signal interface time, front executive agent calls separately on backstage or starts a player to play advertisement to be updated, now only has broadcasting advertising display devices carrying out advertisement to be updated, do not affect current executive agent display screen display interface originally, user still can carry out control operation to current executive agent, advertisement to be updated can not be play, not by the impact that advertisement is play.
For device embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method one to three.
Embodiment five
The embodiment of the present invention also provides a kind of advertising terminal device, comprises the advertisement updating device described in embodiment four.
Embodiment six
Refer to Fig. 5, the embodiment of the present invention also provides a kind of advertisement to upgrade system, comprising:
Advertisement Server 502, for sending the play parameter of advertisement to be updated and correspondence; Described play parameter has corresponding relation with broadcasting configuration file;
As implemented the advertising terminal device 504 as described in five, be connected with described Advertisement Server;
Advertising display devices 506, is connected with described advertising terminal device by video signal interface, for receiving described advertisement to be updated and playing described advertisement to be updated with predetermined play rules.
Embodiment seven
Refer to Fig. 6, the embodiment of the present invention also provides a kind of advertisement to upgrade system, comprising:
Advertisement Server 602, for sending the play parameter of advertisement to be updated and correspondence; Described play parameter has corresponding relation with broadcasting configuration file;
At least one is as implemented the advertising terminal device 6041 as described in five ... 604n ... 604m, is connected with described Advertisement Server;
At least one advertising display devices 6060 ... 606n ... 6060m, is connected with described advertising terminal device by video signal interface, for receiving described advertisement to be updated and showing described advertisement to be updated with predetermined play rules.Wherein, advertising terminal device and advertising display devices one_to_one corresponding.
The present embodiment can realize when having multiple stage advertising display devices, and the advertisement that can realize multiple stage advertising display devices automatically upgrades and plays, and the advertisement of multiple stage advertising display devices broadcasting all can not impact the display frame of advertising terminal device.
The present embodiment can realize when having multiple stage advertising display devices, and the advertisement that can realize multiple stage advertising display devices automatically upgrades and plays, and the advertisement of multiple stage advertising display devices broadcasting all can not impact the display frame of advertising terminal device.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or terminal equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or terminal equipment.When not more restrictions, the key element limited by statement " comprising ... " or " comprising ... ", and be not precluded within process, method, article or the terminal equipment comprising described key element and also there is other key element.In addition, in this article, " be greater than ", " being less than ", " exceeding " etc. be interpreted as and do not comprise this number; " more than ", " below ", " within " etc. be interpreted as and comprise this number.
Those skilled in the art should understand, the various embodiments described above can be provided as method, device or computer program.These embodiments can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.The hardware that all or part of step in the method that the various embodiments described above relate to can carry out instruction relevant by program has come, described program can be stored in the storage medium that computer equipment can read, for performing all or part of step described in the various embodiments described above method.Described computer equipment, includes but not limited to: personal computer, server, all-purpose computer, special-purpose computer, the network equipment, embedded device, programmable device, intelligent mobile terminal, intelligent home device, wearable intelligent equipment, vehicle intelligent equipment etc.; Described storage medium, includes but not limited to: the storage of RAM, ROM, magnetic disc, tape, CD, flash memory, USB flash disk, portable hard drive, storage card, memory stick, the webserver, network cloud storage etc.
The various embodiments described above describe with reference to the flow chart of method, equipment (system) and computer program according to embodiment and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of computer equipment to produce a machine, making the instruction performed by the processor of computer equipment produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer equipment readable memory that works in a specific way of vectoring computer equipment, the instruction making to be stored in this computer equipment readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded on computer equipment, make to perform sequence of operations step on a computing device to produce computer implemented process, thus the instruction performed on a computing device is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Although be described the various embodiments described above; but those skilled in the art are once obtain the basic creative concept of cicada; then can make other change and amendment to these embodiments; so the foregoing is only embodiments of the invention; not thereby scope of patent protection of the present invention is limited; every utilize specification of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included within scope of patent protection of the present invention.
Claims (13)
1. an advertisement update method, is characterized in that, comprising:
Obtain the broadcasting configuration file of advertisement to be updated and correspondence, wherein, described broadcasting configuration file comprises the predetermined play rules of described advertisement to be updated;
Detect and whether be connected with advertising display devices by video signal interface;
When detect be connected with advertising display devices by video signal interface time, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display.
2. advertisement update method according to claim 1, is characterized in that, also comprises before the broadcasting configuration file of described acquisition advertisement to be updated and correspondence:
Timing sends the apply for information that whether there is advertisement to be updated to Advertisement Server;
Receive that described Advertisement Server sends there is the feedback message of advertisement to be updated time, download the play parameter of described advertisement to be updated and correspondence from described Advertisement Server, generate corresponding broadcasting configuration file.
3. advertisement update method according to claim 1, is characterized in that, described video signal interface is HDMI.
4. advertisement update method according to claim 1, is characterized in that, described described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display comprise:
Obtain the route be connected with described advertising display devices by described video signal interface;
Play described advertisement to be updated, and by described route, the ad-delivery to be updated play is shown to advertising display devices.
5. advertisement update method according to claim 4, is characterized in that, the described advertisement to be updated of described broadcasting comprises:
Start the thread that plays described advertisement to be updated;
By described thread dispatching one player;
By advertisement to be updated described in described player plays.
6. an advertisement updating device, is characterized in that, comprising:
Acquisition module, for obtaining the broadcasting configuration file of advertisement to be updated and correspondence, wherein, described broadcasting configuration file comprises the predetermined play rules of described advertisement to be updated;
Whether detection module, be connected with advertising display devices by video signal interface for detecting;
Sending module, for when detect be connected with advertising display devices by video signal interface time, described advertisement to be updated is play with described predetermined play rules and be sent to advertising display devices display.
7. advertisement updating device according to claim 6, is characterized in that, described advertisement updating device also comprises:
Inquiry module, sends the apply for information that whether there is advertisement to be updated to Advertisement Server for timing;
Download module, for receive that described Advertisement Server sends there is the feedback message of advertisement to be updated time, download the play parameter of described advertisement to be updated and correspondence from described Advertisement Server, generate corresponding broadcasting configuration file.
8. advertisement updating device according to claim 6, is characterized in that, described video signal interface is HDMI.
9. advertisement updating device according to claim 6, is characterized in that, described sending module comprises:
Acquiring unit, for obtaining the route be connected with described advertising display devices by described video signal interface;
Transmitting element, for playing described advertisement to be updated, and is shown the ad-delivery to be updated play to advertising display devices by described route.
10. advertisement updating device according to claim 6, is characterized in that, described transmitting element comprises:
Promoter unit, for starting the thread of the described advertisement to be updated of a broadcasting;
Call subelement, for by described thread dispatching one player;
Play subelement, for by advertisement to be updated described in described player plays.
11. advertisement updating devices according to claim 6, is characterized in that, described advertisement updating device is the electronic equipment based on android system.
12. 1 kinds of advertising terminal devices, is characterized in that, comprise the advertisement updating device as described in any one of claim 6-11.
13. 1 kinds of advertisements upgrade system, it is characterized in that, comprising:
Advertisement Server, for sending the play parameter of advertisement to be updated and correspondence; Described play parameter has corresponding relation with broadcasting configuration file;
Advertising terminal device as claimed in claim 12, is connected with described Advertisement Server;
Advertising display devices, is connected with described advertising terminal device by video signal interface, for receiving described advertisement to be updated and showing described advertisement to be updated with predetermined play rules.
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